In modern society, visiting a cafe has become part of a social ritual and a necessary component of the image of a successful and progressive person. Business, romantic, festive, atmospheric, educational, entertainment and other meetings are held in establishments of various price segments. Opening your own cafe in a large metropolis or small town is a promising business, provided it meets the client’s request for each specific location. To help you make the right business decisions, we offer a list of ideas for atmospheric establishments and free examples of corresponding ready-made cafe business plans with all calculations.
Internet cafe business plan
In the modern world, where virtual reality successfully competes with everyday life, opening an Internet cafe can bring great profit to the owner. It must be remembered that customers' utilitarian needs, such as checking email and visiting social networks, are provided by smartphones. Success in the Internet services market will be achieved by an establishment with powerful machines, multifunctional office equipment, up-to-date programs and conditions suitable for working with texts, images, audio and video files. How to develop a business plan, see the link:
Business plan for an internet cafe.
Marketing plan
There are only two children's cafes in our city. One of which operates in the same area, but will be located almost 800 meters from our establishment. Therefore, it will not have a serious impact on the cafe’s attendance. Moreover, our area is distinguished by a large number of new buildings, kindergartens and schools. That is, the potential client base (parents and children) is quite extensive. As advertising, it is planned to use a bright sign above the entrances to the cafe, advertising in the media (immediately after the opening), the Internet (Yandex-Direct, a group on social networks), distributing leaflets and booklets at the entrances of houses. It is also planned to regularly hold events and participate in charity events. For an order amount of 1,500 rubles or more, guests will be issued a club card, which subsequently entitles them to a discount of up to 10% when ordering goods and services from the cafe. Thus, it is planned to develop a good base of regular customers.
Financial plan
Let's move on to calculating the main indicators of business economic efficiency. Fixed monthly expenses
- Rent — 110,000 rub.
- Utility bills - 60,000 rubles.
- Salary + insurance - 260,000 rubles.
- Consumables - RUB 20,000.
- Depreciation of equipment - 15,000 rubles.
- Advertising - 30,000 rubles.
- Other expenses - 20,000 rubles.
Total - 515,000 rubles.
Monthly income
- The average bill is 500 rubles.
- Trade margin on products - 200%
- Gross income from one order is 330 rubles.
- The average number of visitors per day is 70 people, per month - 2200 people.
- Gross income per month - 726,000 rubles.
Family cafe
A high-quality vacation for a young family is determined by a number of indispensable conditions for the location and nature of the chosen catering establishment. First of all, it should be comfortable for children: there should be a place for games in the room, and the kitchen should correspond to the children's diet. The average bill of a family restaurant cannot be too high, since the target audience is young parents who provide for their minor children. You can download a business plan that takes into account the characteristic features of family eateries at the link:
Business plan for a family cafe.
Working with a room, how to get the necessary space
Of course, you can always purchase or even build a premises for your cafe, but if we are talking about certain savings, then you should make a choice in favor of renting. Thanks to rent, you can save significantly; if necessary, you can change the location, and in some cases it is possible to agree with the owner of the premises about repairs in exchange for payment. This is especially beneficial since you will have to do repairs in any case. When choosing a room, pay attention to:
- Rent amount. It is worth finding out the average price so as not to overpay.
- Room size.
- The number of rooms, since you will need space for utility rooms, a kitchen, a bathroom, employee lounges and others.
- Placement relative to stops.
- Car and pedestrian traffic.
- What floor is the room on (you should choose the first one).
- Number of entrances, it is better that the main entrance is from the street.
- View from the windows.
- Ventilation.
- Does the space comply with fire and SES standards?
- Quality of electrical wiring.
- What was in the room before?
- How serious will the repair be?
The best option is a room with an area of 280 square meters, where there will be 50 seats, but it all depends on your wishes, because such a room would be inappropriate for a mini-cafe.
When decorating the interior of a room, do not forget about the zest and the general idea. Don’t skimp on this, because it will help set prices on the menu and ultimately bring you additional profit. Moreover, the appropriate atmosphere will help hide possible shortcomings.
Healthy food cafe
A healthy lifestyle is a popular trend with a large number of adherents in modern society. A healthy lifestyle includes, in addition to physical activity, selective nutrition, in which preference is given to natural fresh foods and safe methods of heat treatment. Delicious dishes and drinks prepared without the use of harmful flavoring additives, excess fat, sugar or salt will undoubtedly be at the peak of popularity. How to balance the expenses and income of a healthy food restaurant, see the business plan:
Business plan for a fast food cafe.
How to open a cafe from scratch: step-by-step instructions
Step-by-step instructions on how to open a cafe from scratch will help you avoid the most common mistakes. First, they select an area and premises, then they make repairs and purchase equipment. Particular attention is paid to staff selection and menu preparation.
Determining the area to open a cafe
The choice of area determines the attendance of the establishment and its profit. It is best to open a cafe in high traffic areas. This includes business centers, shopping malls, airports, train stations, parks, and stadiums. However, there is high competition in such places. To stand out among other similar establishments, special attention is paid to format, design and quality of service.
In residential areas you can open an economy class cafe. It is better to find non-residential premises for rent. If the establishment is planning to host banquets, local residents will complain about the noise. When drawing up a business plan for a summer cafe, they analyze suitable locations near bodies of water, embankments, and attractions.
Be sure to evaluate how close the cafe is to bus stops or metro stations. Provide convenient access and parking spaces. If the establishment is located far from highways, signs or billboards are installed.
Selecting a specific room
The size of the required premises largely depends on the format of the establishment. For a coffee business, a kitchen, a counter for taking orders, and several tables and chairs are enough. If you plan to open a cafe with a large number of seats, then select the appropriate premises.
Basic requirements for premises for a catering business:
- entrance from the street;
- emergency exit;
- connection to water supply, sewerage, electricity, heat supply system;
- availability of ventilation;
- the ability to divide the room into areas for storing food, preparing food, receiving visitors, etc.
It is most profitable to enter into a long-term lease agreement with the possibility of extension. The document indicates a fixed cost. This option will allow you to save money at the initial stage of starting a business.
Equipment purchase
The list of what is needed to open a cafe largely depends on the format of the establishment. For a coffee business, the list will be small; for establishments with business lunches, equipment for full-fledged food preparation is purchased.
Business equipment is selected from the following range:
- stoves, frying surfaces, ovens, electric frying pans, microwave ovens;
- pots, pans, knives;
- meat grinders, food processors, mixers, blenders, dishwashers;
- freezers, refrigerators, ice cream freezers;
- coffee machines, cocktail machines;
- racks, cutting tables, shelving, sinks, electronic scales;
- plates, mugs, cutlery for visitors.
Repair and arrangement of the facility
The business plan for opening a cafe takes into account renovation work. To create a project, establishments use ready-made solutions or hire a designer. The room is divided into zones, colors and finishing materials are chosen.
The design of the establishment must correspond to its concept. To open a coffee business, choose a minimalist design. For a family establishment, they rely on comfort and a pleasant atmosphere. If you plan to open an Internet cafe, then provide free Wi-Fi.
Minimum equipment for setting up a cafe:
- cash machine;
- tables, chairs or armchairs;
- bar counter;
- TVs;
- lighting and color music;
- microphones and speakers;
- showcase with refrigerator function.
Obtaining permits
Documents for opening a cafe are a mandatory step for registering a business. If you do not have permits, you will have to pay fines.
What documents are needed to open a cafe:
- consent of the city administration;
- permission from the fire service and Rospotrebnadzor;
- license for tobacco products and alcohol;
- approval for the installation of an advertising sign;
- permission from the police to use the signal button;
- premises rental agreement;
- agreements on the provision of public services and waste removal;
- health records for employees;
- technological maps for cooking;
- registering a cash register;
- design of the buyer's corner.
An application for permits is sent to Rospotrebnadzor and the Ministry of Emergency Situations. First, contact an accredited laboratory that conducts an examination of the premises. After permits are issued, control authorities have the right to regularly check the activities of the cafe.
Recruitment and employment of personnel
Cafes hire staff with experience in the restaurant business. The staff depends on the activities of the establishment.
According to the business plan for the mini-cafe, the following personnel are recruited:
- cook;
- waiter – 2 people;
- cleaner;
- auxiliary worker.
An entrepreneur can combine the position of director and accountant. An alternative option is outsourcing accounting. For large businesses, a handyman is hired to unload the car with products. If a cafe works in two shifts, then it hires twice as many workers.
The main requirement for a cook is high qualifications. The quality of food and the range of dishes depend on his skills. Waiters should be friendly, neat looking and knowledgeable about the menu. The bartender must be familiar with the range of drinks and be able to prepare cocktails.
Menu creation and promotions
The menu is compiled depending on the format of the cafe. If you plan to serve coffee, the business plan indicates the costs of purchasing a coffee machine, consumables and preparing baked goods. For a summer cafe, the emphasis is on snacks, barbecue, beer, soft drinks, ice cream.
Be sure to negotiate with product suppliers. First, 2-3 organizations are selected and small quantities of goods are ordered from them. Subsequently, suppliers with the best conditions are selected.
To attract customers, they offer various promotions:
- every 5th cup of coffee is free;
- discounts on business lunches on weekdays;
- coupons for a certain order amount.
Promotions at the opening stage are especially important. This is how they attract visitors and form a customer base.
Business plan for a cafe on wheels
The uniqueness and main advantage of a mini-cafe on wheels is its mobility, the ability to move after the consumer. The implementation of such a cafe project will require special equipment and a laconic but attractive menu. The amount of starting funds, requirements for the lease agreement, features of registration and work, selection of suitable personnel, forecast of net profit and other details of the auto cafe are given in the business plan at the link:
Business plan for a cafe on wheels.
Selecting a room
To accommodate the cafe, it is planned to rent a premises with an area of 170 square meters. m. in one of the small shopping centers of our city. The need for significant space is due to the need to accommodate a games room and seating for 60 people. Also, part of the premises must be allocated for the kitchen, dressing room, warehouse, staff quarters and toilet. Rent will cost 110 thousand rubles per month. The high price is due to the fact that the premises are delivered virtually ready-made, requiring no repairs and meeting all SES and fire safety requirements. Particular attention will be paid to personnel selection. You will need to employ: three cooks (salary 20 thousand rubles), a chef (25 thousand rubles), three waiters (14 thousand rubles), an administrator (20 thousand rubles), a cleaner (10 thousand rubles .), accountant (15 thousand rubles), driver (15 thousand rubles). Agreements will also be concluded with holiday agencies and private animators. The total wage fund will be about 200 thousand rubles.
Time cafe
The specificity of an anti-cafe is to provide visitors not with food, but with a room where they can pass the time, hold an event or a meeting. In this case, payment is charged from each visitor in proportion to the time spent in the cafe. This activity does not place high demands on personnel qualifications. The main aspects of the success of an anti-cafe are:
- convenient location;
- sufficient space;
- cozy atmosphere.
Mutually beneficial cooperation with anti-cafes can be carried out by food delivery services.
Before opening a time cafe, study a sample cafe business plan with calculations:
Business plan for a time cafe.
Possible risks and ways to minimize them
The main risks of the restaurant business:
- Low quality of service. The client will never return to a place where he was rude, inattentively served, or served a low-quality dish. Carefully select your staff, check the quality of service and food, involving your friends. Motivate employees to improve their level.
- High competition. Monitor the interests of visitors and the offers of your closest competitors.
- Low quality of supplied products. Do not order a large batch of products without making sure of their quality. Work with multiple suppliers so you don't end up without the right products at the most inopportune moment.
- Reduced customer solvency. Create budget package offers or combined sets of dishes, offer home delivery services.
- Increasing food costs. Look for more affordable, but no less high-quality analogues of expensive ingredients. Give the initiative in creating the menu to the chef.
These risks are reduced to zero by working under a franchise. The management of the restaurant chain is interested in high quality service and cooperates with reliable suppliers of products, purchasing them in bulk.
As the experience of the crisis years shows, most chains take adequate measures to minimize economic risks, trying to ensure that the crisis does not affect employees, the quality of service and dishes.
In conclusion, some useful tips from the owners of the iconic bar in Izhevsk in the video:
Required Documentation
Of course, it is necessary to complete all the documentation for the operation of your establishment. To do this, you need to register ownership of the company. In this case, it can be an LLC, CJSC or OJSC. An individual entrepreneur will not suit you, since in this case you need a license to sell alcohol, and with this form of ownership you will not be given one.
In addition, you will need a whole package of documents:
- liquor license;
- trade patent from the municipality;
- permission to open a bar from Rospotrebnadzor;
- permission from the fire inspectorate.
In addition, your cooks, waiters and bartenders must have medical records. Employment contracts will need to be concluded with employees.
How much does it cost to open a bar?
So how much does it cost to open a bar? In order to answer, you need to draw up a business plan for a bar with calculations.
Much depends on the concept that the bar follows, the category of population served, and location. A common occurrence is for a bar to operate in the red until expenses are recouped. You should be prepared for this. Starting this business can cost from 2,000,000 rubles. up to 15,000,000 rub. It depends on the city, population and location of the bar.
Fixed costs: rent (if the premises are leased and not purchased), wages, payments to suppliers, utility costs, advertising.
Monthly bar costs
The majority of monthly expenses come from paying employees (approximately 35%). Also, rent will be a significant part of expenses (26%). Next come insurance contributions for personnel (15%). Payments to suppliers account for approximately 14% of all expenses. Utilities, unforeseen circumstances, other – 10%.
Create your own cafe concept
The concept is not only about interior design or kitchen selection. You need to think about the image of your establishment: the communication of staff with visitors and the overall impression of being in your cafe. So that people leave you not only well-fed, but also satisfied that they spent their free time in a sincere and unobtrusive atmosphere.
There are many options for this within any style, which gives the widest field for creativity. Create your own story that will be traced through everything: design, staff, cuisine, marketing decisions, special services (like food to go and takeaway). For example, if you made a cafe in the style of a sunken pirate ship: offer 13 rum-based cocktails on the bar, make the menu in the form of a treasure map, put barrels instead of tables, bonus cards on “black marks”, put blindfolds on the waiters, etc. . A summer cafe, a cafe for vegans, a family cafe - there are a lot of concepts for the establishment, the choice is yours.
Of course, the visitor needs to be pleasantly surprised and remembered. But it’s not only unusual and non-standard solutions in the cafe concept that make visitors become regular customers. If you have tasteless food, a constant cooking smell from the kitchen and, on top of that, clueless and uncultured staff, then this will not help you much. Yes, the client will come to you once, but the second time he will doubt it, and he is unlikely to recommend it to his friends.
Advertising and Marketing
- On your own: from 100,000 rubles
- From the contractor: from 200,000 rubles
The cost of advertising and marketing is necessarily included in the budget of the restaurant planned to open. Without them, it is impossible to attract customers, especially in a competitive environment. The exception is incredible offers. If you feed people for free, there is no need for advertising, people will know about you very soon without videos, ads or online advertising. But if you plan to earn money in the first months after opening a restaurant, then you should definitely advertise your establishment.
What you can do yourself:
- Develop a marketing strategy.
- Develop an advertising strategy.
- Conduct advertising on Internet services.
Theoretically, you can also save on contractors and negotiate advertising placements directly with the owners of sites, structures, radio stations, TV channels, and so on. In fact it is almost impossible. Thus, the marketing strategy determines not only the promotion of the restaurant and your interaction with clients (visitors), but also the operation of the establishment as a whole.
The advertising strategy includes hundreds of points with powerful analytics and competitor research. In addition, it is necessary to create advertising materials and analyze the effectiveness of ongoing campaigns. And you will hardly be able to meet the stated minimum budget of 100,000 rubles. But there are also obvious advantages: if advertising and marketing are developed by professionals taking into account the individual characteristics of your restaurant, then they will pay for themselves many times over. Even if not very quickly.
