Business on on-line education. Super profit with minimal investment

• Who needs a license for educational activities
• Who doesn't need a license
• Disputes with the license
• How to get a license
• How to work without a license
• What is better to register - individual entrepreneur or LLC?
• How to register employees
• What taxes and fees should I pay?
• How to accept payments

Nowadays, online education as a concept has many meanings.
For example, we often come across online marathons that individuals conduct through social networks. Nowadays, courses in the format of webinars and sales of videos on specific topics are also extremely popular (this can be online courses on interior design, style, etc.). But there are also projects of serious scale - entire online universities with hundreds of directions, issuing certificates and internships in large companies.

Online school is a general concept that in practice is applied to any distance educational or information and consulting services. This term is not fixed in the legislation. Therefore, when creating such a business project, it is important to understand the legal subtleties. And the first thing you have to decide on is the license.

Who needs a license for educational activities

A license is a conditional permission from the state to conduct educational activities.

The signs of educational activity are specified in the Decree of the Government of the Russian Federation dated October 28, 2013 No. 966. It is not necessary that the business meet all the signs at once: if the online school meets at least some criteria, then a license is needed. Otherwise, problems may arise with Rosobrnadzor.

What signs should you look out for:

• The presence of a curriculum in which the subject and mode of instruction are indicated, the learning outcomes are stated, and the teaching staff is indicated. The program approves methods and forms for assessing student results.
• The program is presented in the form of a schedule, class schedule or curriculum. It contains teaching or evaluation materials.
• The school has teachers on staff or working under GPC contracts.
• There is verification, assessment or confirmation of the level of knowledge - for example, a final test and the issuance of a certificate.

There is also a list of activities for which an educational license is definitely needed - it is listed in the same resolution:

• General education school - preschool, primary and secondary education.
• Professional educational activities - this includes courses for obtaining blue-collar professions and higher education.
• Primary training and retraining, including advanced training.
• Additional educational activities - general or pre-professional.
• Additional professional training, such as advanced training.

It turns out that without a license you cannot open a regular school for children or advanced training courses for adults - this requires training programs and teachers. It’s easier with other online education formats.

Online school from idea to first money – Pro online

The online school from idea to first money is 3 months of training for beginners in the information business, where they will help you “take off your rose-colored glasses” and soberly assess your capabilities at the moment, understand what you have to work with and what result you want to achieve.

In a programme:

• defining the topic and format;
• competitor analysis;
• creating a plan;
• pumping up expertise;
• technical specifications and product packaging;
• working with social networks to attract customers;
• launch of a finished information product.

Advantages:

1. Lots of lessons on sales, not just technical aspects.
2. A step-by-step plan for quickly starting and testing your first project.
3. Training from scratch to first money.

There are 3 tariffs. Self-study costs 18,160 rubles, with feedback and communication with a curator - 30,160 rubles, with additional expert consultations - 68,560 rubles.

Other programs at the training center:

• Head-producer of an online school
• Auto-webinar funnel for online schools

Who doesn't need a license

According to Decree of the Government of the Russian Federation dated October 28, 2013 No. 966, licensing is not required for:

• Educational activities in the format of one-time classes (lectures, internships, seminars), which do not involve final certification and issuance of educational documents. That is, organizers of conferences, public lectures, and webinars do not have to worry and work without a license, because such one-time events do not have an educational component.
• Activities for the maintenance and education of students, which are carried out without educational programs. Art. 2 of the Federal Law of December 29, 2012 No. 273-FZ defines the educational program as “a set of basic characteristics of education (volume, content, planned results) and organizational and pedagogical conditions, which is presented in the form of a curriculum, academic calendar, work programs of academic subjects, courses, disciplines (modules), other components, assessment and teaching materials.”
• Individual labor pedagogical activity. In this case, we mean individual entrepreneurs and self-employed people who can engage in educational activities personally, as tutors, without involving other teachers.

Sell ​​your own knowledge or become an info producer?

To open an online school, you need to choose one of two paths:

1. Teach people something yourself
2. Hire professionals in the required field as teachers

That is, if you can and want to teach someone something, create an online school and go ahead!
But if there is no competence and/or desire to teach someone something, but there is a desire to organize a business in online education, find people who know how to do something, and are also able and willing to teach others their skills for a decent remuneration.

Disputes with the license

On the Internet you can find advice in which aspiring entrepreneurs are advised to use appropriate language in advertising and course descriptions in order to avoid obtaining a license. For example, opening an online school with a curriculum, but dividing it into several videos and giving access to them at the same time - allegedly, the result is not a program, but simply a list of recorded lectures. Or even call yourself an individual entrepreneur who provides information and consulting services, and remove the term “educational” from advertising. This will not help - the prosecutor’s office and Rosobrnadzor can conduct an inspection and fine such a business based on any complaint, despite juggling with wording.

Fines can be appealed in court, but there is no clear judicial practice - some cases are painless for a business, but sometimes you need to urgently obtain a license or close down.

For example, there is a Resolution of the Thirteenth Arbitration Court of Appeal dated August 23, 2013 (case No. A56-25488/2013). By decision of the court, the fine imposed on the training center based on the results of the inspection was canceled. The court drew attention to the fact that the center does not test knowledge and does not issue certificates, and therefore it cannot be considered that it provides educational services. Under similar circumstances, a training center in Sevastopol was also fined, but in this case the Supreme Court upheld the decision (Determination of the Judicial Collegium for Economic Disputes of the Supreme Court of the Russian Federation dated August 21, 2017 N 310-AD17-3729 in case No. A84-2790/2016).

If there are doubts about the need to obtain a license, it is better to either get it or reformat the business model so that doubts do not arise. In each specific case, it is better to look for a lawyer who specializes in these issues - there are no universal templates.

If regulatory authorities find violations, the business will be punished under Art. 14.1 Code of Administrative Offences. For individual entrepreneurs this is a fine of up to 5,000 rubles, for LLCs - up to 50,000 rubles. Plus, a re-check will be carried out in 1-3 months.

Main features of the online school

Before you figure out how to open an online school from scratch, you need to understand the features of this format. After all, educational video courses have long been known on the market, and this will surprise few people.

Unfortunately, numerous infogurus have significantly damaged the reputation of online learning. Loud and unsubstantiated promises, and outright fraud of many creators of supposedly educational content, have reduced confidence in it.

And if ten years ago it was really possible to earn easy money from the first interest of users, now it is much more difficult to do this. Therefore, those who decide to go into this business should forget about promising pictures with a laptop on the beach, which have already become a bad cliché for information businessmen. An online school is definitely not an option that will allow the owner to earn money fully automatically.

So, how is online school different from other educational content packages?

• Firstly, active feedback from users. After all, the student must receive the specific result for which he came. Good schools provide access to lessons in doses, with mandatory homework. The user will be able to study the next lesson only after confirming that he has mastered the previous material.
• Secondly, there should be different types of content - not only videos, but also books, presentations, audio recordings, graphics. And one or two courses is not enough; it is necessary to offer several related areas or levels.
• Thirdly, training should be aimed at obtaining practical skills, and not just theoretical knowledge. Therefore, schooling often ends with the completion of a project. For example, in website building courses, the user must create and demonstrate a working website. And in accounting - balance sheets or fill out declarations.

How to get a license

The problem with obtaining an educational license is that the legislator has not yet prescribed special requirements specifically for distance business. Therefore, you have to focus on the same parameters that an educational institution needs offline.

For example, like this:

• You must own or rent premises that meet the requirements of the educational program.
• Buildings and internal premises must comply with sanitary and epidemiological requirements.
• It is necessary to purchase logistics that are suitable for a specific type of activity.
• Draw up and approve training programs in the Ministry of Education of the Russian Federation.
• Prepare electronic and printed materials for training.
• Find and conclude contracts with teachers who have the right to teach in a specific type of activity.

A complete list of requirements with detailed nuances for each type of activity is listed in Decree of the Government of the Russian Federation dated October 28, 2013 No. 966.

Although the requirement to have an online school space may seem counterintuitive, it must be followed. Some entrepreneurs find a way out by entering into classroom rental agreements or partnerships with existing colleges and universities, since they already comply with all the requirements.

Having dealt with the requirements, the businessman must obtain permission to use the premises from Rospozharnadzor and other regulatory organizations, apply for educational programs to the Ministry of Education and Science (for approval), and then apply for a license in person, by mail or through Gosuslugi.

There is also a nuance - the legislator has provided a list of areas that cannot be taught exclusively remotely.

The process of obtaining a license involves many nuances, often depending on the type of activity and the specific situation. It is better to check with a lawyer for details.

Truths and lies about online education. What is information business?

Despite the fact that every year the distance learning system and online courses bring millions of dollars in profits to developers and educational institutions, there is still a certain threshold of mistrust in such tools. Let's carefully study the most common statements and analyze them in detail.

1. Online education - a temporary trend or a long-term business?

False statement: “This is the current trend, tomorrow no one will remember about online schools.”

Truth: According to existing statistics, by 2023 the online education market will double. This is a fast-growing niche in which various types of educational processes are in demand, ranging from seminars to business games. Attractive form by reducing administrative costs for logistics and office maintenance.

1. Is there an opportunity to find your niche? What is the role of competition in the online training business?

False statement: “There is no point in doing business where there are already a lot of competitors.”

Truth: Healthy competition means that this is a sought-after service. Firstly, you can create your own methods that will not be repeated anywhere. Secondly, there is a standard set of knowledge that is in constant demand. These are: learning foreign languages, psychology of relationships, investing, etc.

1. Do you need to be a specialist in a certain field to open an online school?

False statement: “I don’t know what I can teach people, my skills have purely practical application in a narrow focus. Who might be interested in this? It is impossible to open an online school without special skills.”

Truth: Online education contains millions of thematic courses. This applies not only to the standard training system, which includes the acquisition of foreign languages ​​or advanced training courses. There are various trainings on attracting good luck or ways of investing. In any case, even if you cannot think of a niche that would be preferable to occupy, there is another way out of this situation. Take the opportunity to contact experts in the field of online learning and take a free webinar. Among other things, it will allow you to calculate the potential income of your online courses.

1. Do I have to be a good speaker for people to listen to me? Do you need to have a pedagogical education?

False statement: “I don’t know how to teach people. I don't know how to communicate with an audience. Without this, the idea of ​​organizing an online school is doomed.”

Truth: This is the easiest part of this business. Firstly, the course can be of any direction. If you know about vintage cars, you can teach them how to invest in them. If you are an accountant, create a course on optimizing the family budget. The main thing is to use a creative approach, then the concept for filling the course will come together quickly.

If you doubt your speaking abilities or don’t want to appear on camera, no problem. You can hire someone to do this for you. All you need to do is create content and find a professional performer.

1. To make a profit, do you need to constantly devote time to preparing online school classes? This is the same job that requires constant dedication.

False statement: “Why exchange an awl for soap? It's still the same job with a constant workload. Moreover, it is unclear whether it will generate income.”

Truth: The technique of promoting an online school is very different from real education. It is enough to create working material and launch, for example, a sales funnel. Combination is possible. You will be able to do your main work and check the data that will enter the system.

The auto funnel solves the problem of collecting orders, sends invitations to purchase your course, and after payment sends video lessons to the customer. You will receive money and reports regarding the structure and frequency of sales.

The production center can also take on this work. Experts will be able to make the correct settings for the auto funnel, create selling texts and monitor the response of the target audience.

As you can see, this is a business niche in which competition is only beneficial. Anyone can open their own school. You don’t even have to record lessons and conduct trainings - all this can be ordered from experts or producers of already established online resources.

How to work without a license

An online school operating without a license should not resemble an educational activity. As part of educational activities, in accordance with Federal Law No. 273-FZ dated December 29, 2012, educational programs are implemented, which include a curriculum, schedule, work programs of academic subjects, courses, disciplines, etc. If all these components are not expected in your practice, then you can position the business as advisory, informational or entertaining.

Therefore, in advertising there is no need to state that you have a school or university. If you conduct master classes, free lectures and webinars, do not promise that you will teach a new profession or help improve your skills.

Launching and producing online courses – EdMarket

The program Launching and Producing Online Courses will help you create your own online school or become a producer for other specialists. You will receive 3.5 months of intensive training + 1 year of access to all records, expert assistance and a database of contractors.

During the learning process you:

• decide on your niche and audience;
• learn how to create interesting content so that students want to complete the training from beginning to end;
• study the legal aspects of launching a project;
• you can launch advertising and get your first sales.

The total cost is 140,000 rubles, installments and discounts are possible for those who sign up in advance.

What is better to register - individual entrepreneur or LLC?

To make the right choice between an individual entrepreneur or an LLC, you first need to understand the business model. If you are planning a large organization with a license for educational activities and, most importantly, with several owners, it is better to register an LLC.

Registering an individual entrepreneur is easier - just collect several documents and send them to the tax office along with the application. Now this can be done online. An individual entrepreneur can choose a patent taxation system - the cost of a work permit depends on the region, often it turns out to be more profitable than paying 6% taxes under the simplified taxation system.

Online accounting for self-employed entrepreneurs

If you plan to teach yourself, for example, record video courses or distribute email newsletters, an ordinary individual entrepreneur is enough. You can obtain a patent for the provision of training and tutoring services - its cost depends on the region; more precisely, you can calculate it on the website of the tax office. Compare how much you will pay under the simplified tax scheme and under the patent one.

If you are going to build a business on promoting other teachers, the scheme will look different - they are already creating an individual entrepreneur on a patent, and they are concluding a service agreement with you for promotion or consultations. There is another way to interact with a teacher - order courses from him and buy exclusive rights to reproduce, process, distribute and sell. Accordingly, you cannot apply a patent in any of the formats, so you need to choose an individual entrepreneur on the simplified tax system.

How to open an online school from scratch

When opening an online school, you need to go through a number of stages:

• choose a niche;
• formulate the goal and mission of the project;
• describe your target audience;
• develop and describe the product (what and how you can learn at your school, in what format the classes will be held);
• package the product for sale (choose a platform for online classes and/or make your own website);
• organize advertising and promotion;
• collect statistics and analyze them.

The costs and time spent on each stage will depend on the scale of your activity, the chosen niche and your capabilities. Some will start by spending several thousand rubles on advertising, while others will have to seriously invest at each stage.

Video: 7 steps to create an online school

First stage

At the initial stage, you need to clearly draw up a picture of your future business, first in your head and then on paper. First you need to choose a niche. The wider the niche, the more competitors you have, the more difficult it is to take a place in the market. To differentiate yourself from your competitors, it is recommended to narrow your niche to reasonable limits. An example of a broad niche would be cooking courses; narrower niches would be courses for preschoolers, courses for cake makers, or healthy nutrition courses.

Beginning businessmen often neglect to formulate the goal and mission of the project, considering this activity stupid and entertainment for large corporations. However, an understanding of the goal and mission is necessary both for the entrepreneur himself to develop a development strategy, and for his potential clients to make a purchasing decision.

When you understand what you want your business to be, you need to describe your customers in as much detail as possible.

An example of an unsuccessful description of the target audience for photography courses is: “women from 25 to 35 years old with an average income.” This description is very vague and applies to most types of modern business.

The more accurately you describe your audience, the finer your advertising settings will be and the faster this audience will be able to find you among competitors’ offers . Consider age, geography of residence, gender, marital status, presence or absence of children and/or pets, level of education, place of work, interests, income in figures, goals pursued and any other criteria relevant to your educational project.

These same photography courses can be aimed at a target audience described as follows: senior students living in the regions, interested in acquiring a profession for part-time work while studying, do not make spontaneous purchases, like discounts, and are not ready to spend large sums on additional education.

Product development

An essential element of your product is a training plan. At the stage of analyzing the needs of the target audience, you highlight the goals for which people will go to study at your school. The training plan reflects the client's path to achieving these goals.

For example, if a person wants to prepare for passing the Unified State Exam in mathematics, the course must include educational blocks on topics in the school mathematics course, a block of psychological preparation, and provide for trial exams as part of the course.

When the course framework is ready, you can fill each of the blocks with relevant content: theory, tasks and tests of different levels of complexity.

The choice of the format of classes in an online school largely depends on the chosen niche. If the basics of content marketing can be learned from articles from the newsletter, then text materials alone are hardly enough to learn how to repair a car. In addition to the form of presentation of educational material (newsletter, video lessons, live communication via instant messengers, etc.), it is necessary to think through other points:

• schedule;
• frequency and duration of lessons;
• availability of homework and how to check them;
• supporting literature or online resources that you will recommend to your students;
• final exam;
• certificate of completion of the course.

When developing a product, it is important not to get bogged down in perfectionism. You can endlessly refine any program to perfection, but a product that is perfect, from your point of view, may turn out to be unnecessary for your audience. In addition, every day hundreds of similar projects start around. To avoid wasted work and to be sure that your school will be in demand, you need to start testing the product already during the development process. Gather a loyal audience and offer studies at your school or individual lessons on preferential terms (free of charge, in exchange for feedback). The feedback received will help you adjust the direction of your work.

Product packaging

When the educational content is ready and the target audience is described, it’s time to design the content for the end user. You need to decide whether your school needs a separate website or are you ready to make do with a landing page (a special advertising page with a description of the service and a form for collecting contact information) or an account on a social network.

When creating your own website, you need to select hosting, register a domain name, and properly design the site itself. If the site will only serve as an advertising platform, you can create it yourself using free designers (for example, wix.ru or wordpress). The website of an online school should contain information about the courses offered (program, price, terms, completion certificate), reviews from satisfied clients, schedule of upcoming courses, payment terms, contacts for feedback. Texts and illustrations should be done professionally, the website should contribute to the credibility of your school, and errors in vocabulary and grammar, poor quality of photographic materials, and outdated design usually scare off clients. You can compose selling texts for your website yourself or order them from freelance copywriters.

Online schools can also function on mobile platforms

If you plan to use your website as a platform for online learning, you will have to involve programmers in its development, but the vast majority of online courses today operate on ready-made specialized platforms. The basic functionality of such platforms allows each student to create a personal account in which they can view educational materials, track educational progress, and communicate with the teacher and other students. Platforms can be paid or free and are characterized by ease of use and the presence of additional features, for example, the ability to introduce gamification. The most popular in Russia include:

• Moodle is a free and open source system; cumbersome interface and difficult to manage for users unfamiliar with programming;
• Stepik is a Russian development (website and mobile applications), allows you to create free open and paid private online courses, communicate with students, collect payments, analyze statistics, issue electronic certificates;
• iSpring is a paid product with a free trial period of 2 weeks, unlimited storage for educational materials, the ability to use different formats of materials, collect statistics, allows gamification and allows you to brand the online course page to suit your style;
• Teachbase is a paid domestic program with a 14-day trial period and payment for active listeners; if there are no more than 5 listeners, you can use it for free;
• GetCourse is a multifunctional system that allows you to create webinars, mailings, landing pages, accepts payments, has CRM functionality, you can even implement your own affiliate program to attract clients.

Educational platforms often allow you to accept payment for a course, so it is not always practical to install a payment system on your own website. If you want to collect payment for classes yourself, you can use Yandex.Money, Web Money, Qiwi, Pay Pal or the Robokassa service.

Video: overview of platforms for creating online courses

Promoting the product and attracting the target audience

To make money, it is not enough to simply create a website and upload educational content to the educational platform. It is necessary to take care of a constant flow of customers, that is, advertising. The following basic online channels are available:

• advertising on social networks (targeted or advertising from bloggers);
• contextual advertising in search engines (Yandex, Google);
• free webinars.

You need to choose social networks for advertising based on the characteristics of your target audience. It’s easy to find photographers and young mothers on Instagram, representatives of different target groups meet on VKontakte, Facebook has traditionally been a platform for finding a business audience. For contextual advertising on social networks, it is not necessary to have accounts in these social networks, and from advertisements you can transfer users directly to your website. For advertising, it is more convenient for bloggers to have their own account on a social network.

Contextual advertising in search engines can bring potential clients to a website, educational platform or social network account. In order for advertising to be as effective as possible, that is, to bring in the maximum number of customers at the minimum cost, when setting it up, it is necessary to take into account the portrait of the target audience as accurately as possible.

Free webinars allow you to “warm up” the audience a little, that is, to some extent introduce you to the proposed product. Selling something to someone who has already heard about you is easier than selling something to someone who is seeing you for the first time.

Video: how to promote an online school

Statistics

To succeed in a global perspective, it is necessary to analyze statistical indicators. In addition to assessing the effectiveness of advertising campaigns, which is standard for any business, it is also useful to track statistics on students’ work on educational materials. If the learning platform you're working with doesn't provide this data, you can collect it manually by handing out questionnaires to a focus group. You will understand whether the course is overloaded, whether the information is clearly presented, whether everything works as you intended, whether it is convenient for people, and so on. This information will help you identify errors and improve the course.

Video: how to organize sales in an online school

Final assessment of financial and time investments

To the costs of launching an online school, it is also worth adding the costs of officially registering a business (IP or LLC) and accounting services. You can both successfully start and fail a business with 30,000 rubles or half a million. The less money you are willing to invest, the more time and effort you will have to spend, but if you are planning an online course where only you will teach, you can prepare it even in a month. Larger projects can take three to six months to prepare, depending on the type of educational content, school structure and other factors.

You will learn more about how to launch an online school and earn more than 20 million rubles in a free master class.

How to register employees

If we are talking about teachers, then everything depends on the availability of a license. When it is not there, some are looking for workarounds and suggest people register as individual entrepreneurs or self-employment. If there is, then you can draw up the usual contracts:

• Labor - suitable if you place a person in a specific position, with a clear and repeatable list of responsibilities, and pay wages according to a specific schedule.
• GPC - in this agreement you need to define a specific list of tasks that the hired person will do. For example, recording 10 videos every week seems like a normal work arrangement. And record 30 videos within three months for a specific task. The GPC tries not to specify a work schedule or job descriptions, otherwise the labor inspectorate may recognize such a contract as an employment contract.

Under these agreements, the employer is obliged to withhold and transfer personal income tax to the budget, as well as pay contributions to the Pension Fund and the Compulsory Medical Insurance Fund.

For hiring other personnel, the presence or absence of a license does not matter. You can enter into employment or GPC agreements, draw up service agreements, work with other individual entrepreneurs and attract self-employed people. Everything is like in any ordinary business.

Advantages of this business

Business in the field of online education has a number of advantages:

• Demand
• High margin
• There is still quite low competition
• Convenience of the online format for all participants in the process: both the business owner, teachers and students
• A small amount is enough to get started
• No barriers to starting a business: no offices, premises, warehouses, deliveries, etc. are needed.
• You can start such a business quite quickly

Thanks to process automation, a few months after starting, you can make your income almost 100% passive. Once you create a training course at no extra cost, set up process automation, and that’s it – your source of passive income is ready. You can now sit and eat gingerbread while sipping your tea.

These factors are driving the growth of the online education market. The niche is still very tasty now - the money is quite easy, and the competition is not yet high, although it is growing every day. According to recent studies, the volume of this market in the Russian Federation today exceeds 20 billion rubles and is growing annually by approximately 20%.

What taxes and fees should I pay?

In any case, individual entrepreneurs pay fixed contributions for themselves to the Pension Fund and the Compulsory Medical Insurance Fund - this year it is 40,874 rubles. Then everything depends on the organizational and legal form and taxation scheme. Here are popular options:

• Individual entrepreneurs using the simplified tax system pay 6% of revenue or 15% of “income minus expenses.” There is a limit of 150 million rubles, if you earn more, there will be a transition to OSNO, there are more taxes there.
• IP on PSN or on a patent. The cost is fixed, depending on the region. For example, in Moscow the cost of a patent for 2020 will cost 19,800 rubles. The patent is limited to revenue of 60 million rubles. in year.

Individual entrepreneurs pay additional contributions to the Pension Fund if their income exceeds 300,000 rubles. — 1% of the amount over the limit.

For LLCs, the tax situation is more complicated. For example, an LLC using the simplified tax system will pay 6% of income, and then you will either have to withdraw the money in dividends or pay yourself a salary, which is another 13% of personal income tax plus contributions.

How to accept payments

In this case, everything also depends on what format of work the businessman has chosen. For example, self-employed people can take cash and accept transfers to a regular card for individuals. The main thing is to generate a receipt in the application and send it to the client.

Individual entrepreneurs and LLCs need cash registers - the process is regulated by Federal Law No. 54-FZ dated May 22, 2003. Any payments must be made through an online cash register, with a connection to the fiscal data operator. There are exceptions: if you are an individual entrepreneur without employees who provides services personally, then you are subject to a deferment until July 1, 2021. Receipts and a cash register are not needed for a business that receives money only from legal entities - for example, it is suitable for an online school that conducts corporate trainings.

If you don’t plan to make a point of sale offline, you can connect a payment aggregator to your website - it collects all the popular options for accepting payments, including bank acquiring and e-wallets. The downside is that you will have to pay a commission for each operation.

After connecting payment acceptance, you can start working as a full-fledged online school. All that remains is to find clients and make the product itself.

Briefly about the main thing

If you plan to provide educational services, you will have to rent a room and obtain permits for compliance with SanPiN and fire safety requirements.
This is a mandatory requirement to obtain a license. You can enter into a lease agreement with universities and colleges that already have all the permits. It’s easier to start without a license - register an individual entrepreneur or self-employment and provide training services personally. Or you can start promoting other IP teachers.

If you have a license, you can register teachers as staff or enter into a GPC agreement with them. If not, you should try to order the production of an educational product from them, and then teach it yourself.

To accept payments, you need an online cash register. You can use aggregators - this way you give customers the opportunity to pay for the product in any convenient way, but for this you reduce your income by commission.

How to bring an online school to 1 million turnover per month

And in general, is it possible to bring this whole matter to such numbers? Judging by the fact that the educational market is just beginning to grow, we make a positive assumption.

And my experience will tell you what first steps you need to take on this path.

Manual work is a brake on progress

Anything that can be automated, automate it. Payment acceptance, mailing services, delivery of products to the buyer, online accountant, tax reporting, and so on. These services are your first hired employees. With several advantages.

They rarely make mistakes. A minimum of time is allocated for their implementation. And, most importantly, they do not require large financial costs compared to live employees. Try to introduce automation services into your business process at the first opportunity.

Personal assistant

As soon as you start making money significantly more than before opening an online school, do not increase your standard of living. It’s better to take care of an employee who will be your “right hand”. We need a person who will take on some of the routine tasks.

And in general, try to delegate routine tasks and free up your time for more strategic goals. For example, launching additional profit points, launching a new product, or attracting a new traffic channel.

A little advice: hire a person with no work experience for such a position. It is unlikely that you will find a specialist who will fully meet your requirements. It is better to find a person with a clean record and train him to suit your tasks. And besides, a person without experience in this field will not require large financial expenses.

Team

A little later, you can add additional roles to your “team”. For example, curators for checking homework. They can be selected from the list of the most successful students at the online school.

Then administrators of communities on social networks may appear, as well as specialists in filling the site with content. Copywriter and content manager, advertiser and so on. Just keep in mind the difference between delegation and outsourcing services. More details in the video above.