Modeling agency business plan: drawing up procedure

Initial Investment	Profit per month	Payback period
From 1.2 million rubles	100-200 thousand rubles	From one and a half to two years and above

It’s easy to create a business plan for a modeling agency, but it’s much more difficult to bring this plan to life. This business is quite diverse and suitable for active people. It will be extremely difficult for a person who is not familiar with such a business to organize everything. Let's talk about exactly how to act today for those people who want to open a similar business.

What does it take to open a children's modeling agency?

It is immediately necessary to make a reservation that such work involves paying taxes. This means that you need to obtain a taxpayer registration certificate. The organization must be a legal entity. Therefore, the first step is registration with the tax and pension fund. It will be necessary to develop a company charter. This will be done by employees of specialized organizations.

In order for the document to be issued, you must do the following:

Obtain a certificate of provision of premises (legal address);
Print out the company charter and have it notarized;
Open a bank account;
Provide all information to the tax office.

Where to open a children's modeling agency is one of the most important questions that will have to be resolved at the first step.

conclusions

A modeling agency’s business plan with calculations for 2020 cannot fully reflect and predict business profits, since income directly depends on the number of models being trained and on the contracts concluded. A sample business plan can be downloaded for free on the Internet; a ready-made example can always be found and adapted to specific goals and objectives.

Finally, we recommend watching the video with a useful interview with the owner of a modeling agency:

Also read:

Business plan for a photo studio with calculations
How to open a modeling agency from scratch
Opening of an interior design studio

How to choose a room

Spacious rooms are needed. Required:

A hall where children can practice choreography;
Photo studio with video editing room;
Room for storing decorations for photo shoots;
Hall with reception area, sofas and plasma;
Staff room;
Changing rooms for boys and girls;
Spacious separate bathrooms;
Meeting room for receiving visitors and clients;
Director's office, accounting and technical rooms.

Compliance with fire, sanitary and technical standards is checked. But most importantly, the location is taken into account.

Important tip! One way to increase the number of clients is to rent a room that is located in a place where parents and children visit. It makes sense to have a sports complex nearby. While the children are studying at the model school, parents can take care of themselves. If there is a large shopping center nearby, great. Moreover, this is where you can advertise your services.

Planning to launch a modeling agency

Before starting the project, you will need to conduct a market analysis. To do this, you need to study the main competitors and the principles of their work. Also, within the framework of this section of the business plan, should be paid to studying the demand from the customers of the modeling agency , what types they are interested in, and what kind of people are most difficult to find.
Another important stage before launch is drawing up a financial model, forecasting future profits and calculating the effectiveness and feasibility of investments.

What equipment will you need?

Opening a children's modeling agency is just as expensive as opening one for adults. Professional photo and video equipment costs money, and a lot of it. In addition to cameras with optics, you will need:

Lighting with tripods;
Powerful computer;
Software;
Props for shooting;
Dressing room with costumes;
Furniture and other equipment.

Approximate profit per year

As an example, the business plan takes the average workload of the agency. Let's say that enrollment has been made at a training school. 10 people - the first group and 7 people - the second group. In the first month, there were groups of photo posing - 3 people, styling - 5 people, catwalk - 5 people. Release in two months and a new set.

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The profit from 17 people training models will be 340,000 rubles in 9 months. From additional training in total - 89,000 rubles for two months. The total amount of income is 429,000 rubles from training.

Professional business plans on the topic:

Business plan for a modeling agency (42 sheets) - DOWNLOAD ⬇
Business plan for a recruitment agency (38 sheets) - DOWNLOAD ⬇
Business plan for an employment center (98 sheets) - DOWNLOAD ⬇

How to select staff for an agency

As soon as you have the idea to open a children's modeling agency, you need to select the right staff. You should hire specialists with experience and achievements:

Completed models;
Professional photographer;
Qualified operator;
Experienced accountant;
A teacher with education;
Child psychologist.

Important! Many people forget that in addition to key positions, they hire a cleaner, an electrician, an office manager, etc. These are salary costs that are taken into account when drawing up a business plan.

Recruitment and monthly wages

A sample modeling agency business plan must contain information about personnel and wages. In this case, payment is calculated in rubles:

Manager – 70,000.
Accountant – 40,000.
Photographer – 13,000 + 2000 for each hour of work.
Stylist – 13,000 + 2000 per hour.
Hairdresser – 13,000 + 2000 per hour.
Designer – 13,000 + 2000 per hour.
Choreographer – 13,000 + 2000 per hour.
Makeup artist – 13,000 + 2000 per hour.
Nutritionist – 13,000 + 2000 per hour.

The data for the business plan is taken from the minimum wage cost. Working hours may be irregular and depend on the workload of the modeling business. Therefore, the wage calculation may include the minimum salary plus the cost per hour of work. The minimum amount of work for one hour is 2000 rubles and depends on the qualifications of the specialist.

Features of working with children

Considering that we are talking about children, do not forget that they must first be trained. Therefore, there should be a class in choreography, rhythm, modeling business theory, etc. In order for learning to take place in a playful manner, as is necessary in younger groups, it is necessary that a professional teacher and psychologist participate in the teaching process.

You will have to learn everything: manners, behavior, professional qualities, graceful gait and much more. It is important that children do not worry too much if they fail. You can introduce the practice of assessments. This is only possible with a professional approach. Not only children, but also their parents should be happy.

Marketing plan

A business plan allows you to describe and compare all the pros and cons of a particular type of business. Due to the high competition in the modeling business, it is first worth analyzing the demand for this type of service. This can be done using a survey or simply pay attention to the fact that the advertising sphere and the beauty industry are moving forward, becoming popular and gaining growth. A modeling agency is a sought-after service provider. But you should also take into account the growing competition, mass opinions and people's attitude towards modeling agencies.

When creating a higher quality product, more money is spent. It’s the same with the modeling business, the more prestigious and bright the agency, the more money to invest in it.

The main qualities that the head of a modeling agency should have:

select the right personnel and people for training;
activity and interest in the success of the project.

What will the agency's profit consist of?

Income consists of two components. You can earn money if:

Form a group and conduct classes in the form of a hobby group.
Open a children's modeling agency and charge tuition.
Provide agency services, selecting children for advertising companies.

It is important to note! The list shows ways as profits grow. The first case is low-profit. The second one provides a stable income. The latter is the most profitable business.

Opening a professional modeling agency for children means that the owner of the fashion school pays for its maintenance through a subscription fee. The main income comes from clients who want to commission advertisements in which children should appear. It is with such clients that contracts are signed. The child who starred in the advertisement also receives a fee. But for this to happen, people need to know about the organization.

Areas of modeling business

Model career

Main directions:

modeling schools;
modeling courses. The organization of this type of business is aimed at talented children and teenagers under 16 years of age. Here children will be taught the basic knowledge that a professional model should have, they will also receive preparation for further work in this field if they like this way of earning money and teachers (choreographers, stylists, photographers, psychologists) identify the child or teenager’s abilities for it. The child will have the opportunity to earn money through his labor;
local modeling agencies recruit and train groups of older girls, provide them with leisure time, and conduct portfolio shoots for some little-known catalogs and aspiring clothing designers. Such a modeling agency is similar to a women's club that unites girls based on their interests. The advantages of such a business: the groups are small, and if you work with clients correctly, a cozy, almost family atmosphere is created;
opening a modeling business in the capital is profitable, but too much competition and large initial investments may prevent you from starting in the capital;
International management – agencies of international format. They are engaged in providing models abroad.

The model requires a standard package of documents:

portfolio;
snaps;
video;
presentation.

Often agencies work online and the model can simply send all the data about herself - experienced managers will prepare a contract for her and tell her whether her parameters meet all the requirements put forward by customers. The agency usually works with already trained models who are looking for a lucrative contract. If a model is approved by one of the foreign agencies, then the girl goes to work in the specified country, full information about which is also provided by the Internet resource.

The task of any modeling agency is to look for the zest in its clients, thanks to which the girl can be noticed. Kate Moss, one of the most famous models with an unconventional appearance, said:

What is given to you by nature is the best for you. This is your personality. If desired, all disadvantages can be turned into advantages.

How to promote and advertise an agency

There are many articles published on the Internet where it is recommended to make a video for television. Such costs are unreasonable. Few people watch regional TV channels. But the video will have to be filmed. The following advertising platforms are used:

Groups on social networks;
Youtube channel;
Applications and websites;
Printed advertising products.

It is important to know! The last point is that colorful A5 leaflets are printed and distributed in places where parents and children visit. But such advertising will only work when you already have a website, group, Instagram account, etc. Information is indicated in the text in the form of links.

It is necessary to spread the information that a children's modeling agency has opened in places where children and parents go. Leaflets are posted in:

Children's cafes;
Shopping centers;
Entertainment centers;
Schools and sports complexes.

Advertising on the Internet is no less effective. It is necessary that information appears in groups where schoolchildren and their mothers sit. It's hard at first. Once the group is complete and has completed the first training phase, additional ways to express themselves become available.

Registration and organization of business

Let’s define what exactly modeling agencies do today, because some citizens see this business very narrowly. This is wrong.

The modeling agency operates today:

With fashion magazines.
With brands selling clothes, shoes, jewelry and so on.
With the organizers of advertising campaigns to promote goods.
With photographers.
With film producers and television workers.

For the head of a modeling agency, it is important not only to work productively towards promoting his business on the market, but also to carry out activities related to training. It is difficult for any girl to understand that modeling is not just a thin figure and good looks, it is a labor-intensive job.

Required Documentation

You will have to register as an individual entrepreneur or legal entity. The choice is up to the entrepreneur.

A modeling agency should not receive a license because it does not issue documents in the standard format established by the state.

However, Law No. 128 “On Licensing of Certain Types of Activities” states that a license will be needed if you plan to employ graduates abroad. An equally important task is to find a suitable premises.

The premises and its design

It’s impossible to open a modeling agency without a premises.

The requirements for it should be as follows:

large area (from one hundred square meters and above);
availability of classes for training (choreography, lectures, fashion show hall, and so on);
favorable location;
competent design.

If such premises are not available, you need to find one in the city center. It will be expensive, but being located in an unattractive area will have a negative impact on both clients and consumers.

The room will need to be redecorated.

The main task is to make the modeling agency presentable.

Both models and teachers will enjoy working within its walls. Clients will also appreciate the respectable appearance of the premises. You can’t save money here, so you initially need to competently draw up a business plan and include in it not only the cost of equipment, repairs and rent, but also any risks.

Equipment and facilities

The list of equipment must include:

Tables and chairs for the office where classes will take place.
Furniture for the director's office.
Musical equipment.
Catwalk for fashion show.
Film projector.
Air conditioner.
Computers and printer.
TV and so on.

Depending on the area of the room, the number of equipment and furniture may increase. Purchasing equipment will require large investments. For an entrepreneur, it is important that the premises have maximum comfort. Visitors need to create a cozy place to study the portfolio, equip a place for a kitchen and a bathroom. Subsequently, you will need to purchase additional products for the makeup artist and photographer.

In general, a modeling agency combines an office and a school for models.

Another challenge is that the agency's workforce is quite diverse.

Staff

It is quite difficult to recruit a large number of employees. In order not to spend a lot of money, it is suggested to work part-time, and sometimes this can suit a good master or teacher. The important thing here is to develop a schedule that suits everyone. Some craftsmen will ask for hourly wages.

So, you need to hire:

choreographer;
photographer;
stylist;
makeup artist;
psychologist;
hairdresser;
managers (including those knowledgeable in marketing and selection of models);
administrator or secretary;
acting teacher.

The larger the agency, the more diverse the staff. They must be qualified, because there is a lot of competition in this business, and the more professional the model, the higher the chances of her employment.

Marketing

Another important stage is marketing. This part is also expensive, since you will have to work both for clients and to attract models.

Many agencies prefer to open their own website and promote it on the Internet.

Remember that models are not only girls, but also men of unusual appearance. They are also hired for product promotion and fashion shows.

Choose the following types of promotion:

Through the Internet.
Through television and radio.
Outdoor advertising media.
Through printed publications (strictly specialized).

Advertising must be aimed at a potential consumer, and this is the most important point. You can spend money and create a professional video for television. Such advertising is always attractive. But you shouldn’t use a ticker, it’s not effective.

How to conduct screenings and castings

Parents want to see that their children are happy and their money is well spent. Therefore, music schools and dance troupes hold regular reporting concerts. This practice is also applicable for those who decide to open a children's modeling agency. It matters where the show is held:

At the agency premises. Parents are happy, word of mouth is working. Portfolios of young models are shown to family, friends, acquaintances, colleagues, and classmates.
At a children's party. By spending money on organizing a show, the agency owner gets direct access to the audience.
On the holiday. City Day is a great option. It’s interesting, and most importantly, there is an opportunity to get on television news for free.
In a shopping and entertainment center. On a day when there are a lot of people (weekends, holidays), hundreds of children will see the performance of female students.

Renting premises

Unfortunately, a small space is not suitable for a fashion agency. Therefore, calculate your investment in advance to pay monthly for at least 100 square meters of space.

Several departments will be located on these hundred squares:

— Reception

- Head office

— Classes for training models

In addition to the premises itself, cosmetic and sometimes complete repairs, you will also need equipment, office equipment and furniture. Naturally, you will purchase some of these things as your organization develops. However, most of it will still need to be purchased initially so that the fashion agency does not look like a homeless shelter.

Among the things you will need to purchase initially will be:

— Furniture (tables, chairs, sofas, reception desk, etc.)

— Reception equipment

— Accessories for creating comfortable working conditions for hairdressers, stylists, makeup artists and other specialists.

Where to look for clients

For such activities you will have to open an LLC. The clients are no longer parents, but companies that produce children's products. Every company shoots advertisements that feature children. This is the advertisement:

Toys and entertainment;
Food;
Hygiene products;
Medicines;
Sweets and stuff.

This is only a part of potential clients. Banks, mortgage organizations, medical institutions. In every advertisement where a happy family needs to be shown, children are invited to film. But businesses should learn about the agency itself.

Business registration

There are two registration options:

Opening an individual entrepreneur with a simplified taxation system. Payment of 15% of operating income or 6% of profit. But for serious work and concluding large contracts, an individual entrepreneur is not enough. In addition, a sole proprietorship is not suitable for multiple founders.
Opening an LLC. Preferable for working with large customers.

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As for the OKVED code, there are also several options:

78.10 – “Services provided by employment agencies.” In this case, the modeling agency is a personnel supplier, that is, we are talking about providing one-time services.
78.30 – “Services in the field of human resources for the provision of personnel and others.” This option implies ongoing cooperation.
OKVED 73.11.19 – “Other advertising services.”
OKVED 85.31 – “Vocational training services for advertising campaigns.”

Risks and common mistakes when opening an agency for children

Having decided to open a children's modeling agency, you should keep in mind that this “pleasure” is not cheap. Equipment, rent, operating expenses, and employee salaries are not cheap. The agency will fail if development is not constantly pursued. To do this you need:

Hire administrators who will update and promote Internet resources.
Make sure that consultation is available by phone, email, or online.
Organize prompt publication of information about ongoing events.

This will also require money. The effect is not immediately visible. Concluding deals with companies ordering advertising is accompanied by the signing of agreements and contracts. The participation of a lawyer in the process is mandatory - we are talking about minors. If we don’t forget about this, then by opening a children’s modeling agency, the organizer becomes the owner of a sought-after, profitable business.

Profit

Good business ideas should bring high profits. This is exactly what a modeling agency is. The cost of training in all regions is different, since its size is determined by the location of the organization and the solvency of the students, but it is not less than 10,000 rubles per person and can rise to 30,000 rubles.

Already at the starting stage you can get a good monthly income, but the main “cream” will come after signing contracts with other companies.

To increase income and establish yourself in the market, you need to invest a lot of effort and nerves in the recruited team. Teaching the basics is only half the task of a real modeling agency. It is also important to build resilience, endurance and the willingness to give 200% in your work.