Business plan for opening a cosmetology salon from scratch

The essence of business planning

In any area of commercial activity related to making a profit, you should take a responsible approach to the planning stages of your company. Errors in analytical conclusions or calculations can be very expensive, lead to large debts or jeopardize the financial situation of the entrepreneur and his loved ones. Therefore, when planning, you need to use the right tool - a business plan for a cosmetology clinic.
Its use will allow you to optimize all project development processes, create a detailed description of the enterprise, the essence and main stages of its opening and activities for a certain period.
Also, within the framework of business planning, much attention is paid to the calculation part, which justifies the effectiveness of all the described actions by calculating the payback period.

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Reviews from our clients

Feedback on the business plan for a beauty salon
We are grateful to the specialists from Plan-Pro for the exemplary work done. The business plan was drawn up efficiently and on time. Successful cooperation with the consulting company Plan-Pro led to a loan from Sberbank in the amount of 4.5 million rubles for a period of 7 years.

Varvara Kruglova, Individual entrepreneur, Moscow

Feedback on a business plan for a fitness club

We bought a ready-made business plan on the Plan-Pro website; it contained an expert analysis, financial forecast, financial plans and payback calculations. The financial model of a fitness club is easy to use, all formulas and calculations are transparent and can be changed. As a result, we attracted investments worth 25 million rubles for the development of the club . Thanks to the site plan-pro.ru for the quality work.

Irina M. St. Petersburg, financial director

Feedback on a business plan for opening a dentistry

It was quite comfortable to work with the plan-pro.ru website - you organized everything very competently. The business plan you have drawn up is very convenient: it is easy to use, the financial and production plan is clear, and you can make edits and changes to them, the formulas are simple and reasonable.

Yaroslav Ivanovich, head doctor of the dental clinic

Feedback on a business plan for a cosmetology clinic

Understanding of the slightest subtleties of business processes, an extremely attentive approach to work. As a result, our cosmetology clinic received a business plan, which was examined by Sberbank the first time, and we were approved for a loan in the amount of 90 million rubles.

Diana Osipova, director, Moscow

Feedback on a business plan for a cosmetology clinic

A ready-made business plan for a cosmetology center from the Plan Pro company is a truly high-quality product, which, on the one hand, is cheaper than analogues from competitors, and on the other hand, the financial model allows you to flexibly change the parameters of the project for yourself and allows you to substitute your data. When we opened our first clinic, the investor demanded an objective justification for the effectiveness of the project, and the provided business plan for a cosmetology clinic convinced him of this at the first stage of defense. As a result, the partner fully invested the investment phase of the clinic for 70 million rubles.

Mutradyan A, director of the cosmetology center, Moscow

conclusions

To reduce startup costs, it is not necessary to open a clinic from scratch. You can agree on cooperation with existing clinics or beauty salons and develop together.
Before you pay rent, you should first request all the documents required to obtain a medical license from your landlord.
It is impossible to scale on the doctor's name, it is better to create a brand for the clinic as a whole, create a system and maintain high standards for everyone.
To save on purchasing equipment at first, you can rent it, hire it in installments, or lease it and pay off the debt from the profit.
For each city there are different advertising campaigns and headlines in ads.
The main goal of the clinic is to retain the client and work with the existing loyal base.
The more clinics there are in a city, the lower the advertising costs and the cheaper the cost of attracting customers. Accordingly, more profit.
It is possible to build a business based solely on laser hair removal, but it is more profitable to expand the list of services and make upsells.

Contents of preparation for implementation

To ensure a trouble-free start of the cosmetology center business plan , complete all organizational and registration steps in advance:

Creation of a legal entity and its proper registration.
Tax registration and opening a bank account.
Obtaining appropriate permits and licenses.
Choosing a location for building a cosmetology clinic .
Formation of a list of services and selection of suppliers of appropriate equipment and materials.
Studying the vacancy market and identifying sources of staff formation.
Assessment of the investment market and selection of potential investors.

Advertising and Marketing

Before presenting a new clinic, you need to develop a corporate identity, prepare an advertising campaign, and think through a marketing plan.

Even at the preparatory stage, you should start creating a corporate website, order its promotion, and worry in advance about the possibility of online registration. After this, you need to shoot advertising videos for the media, produce outdoor advertising, place advertisements in public transport and the local press. After opening the salon, you should engage in hidden marketing - attracting attention through thematic forums, websites and blogs.

It is worth entering into partnerships with beauty salons, solariums, and fitness clubs. You can distribute information to their clients in the form of brochures, coupons and business cards, conduct introductory master classes and presentations of procedures with immediate effect. It would be a good idea to establish cooperation with a local psychotherapy clinic.

Marketing should focus on the needs of the target audience. This could be a constant expansion of the range of services and updating of related products, as well as correct pricing.

Among the obligatory PR activities:

creation of closed communities in social networks, in which thematic master classes, webinars, training will be periodically held, the surgeon will share the secrets of his craft, answer clients’ questions;
recording videos with reviews and lessons, with subsequent posting on the corporate website;
development of a subscription fee system;
interaction with the press, interviews, speeches;
maintaining your own blog (including video blog);
guest posts on medical websites and magazines;
expert opinion on articles on third-party resources.

Document structure

When developing a business plan for a cosmetology clinic, you should adhere to the standard structure characteristic of this design method:

research of the target market in order to determine the dynamics of its indicators and draw up development forecasts for the coming years;
calculation of the amount of external investment;
technological issues and material resources for the implementation of the business plan for the cosmetology center ;
operating expenses;
revenues from sales;
features of marketing and sales strategy;
staffing structure and number, the size of the wage fund;
calculation of the payback period.

Target market research as a section of a business plan for a cosmetology clinic

This stage is extremely important in any business. Understanding the market, knowing competitors and consumer needs will allow you to effectively implement a business plan for a cosmetology center and achieve the expected results.

Established competitive advantages:

scale of activity;
good location;
experienced doctors, new equipment and a wide range of services;
flexible pricing policy;
absence of queues and confidentiality permitted by law, if necessary.

If you are wondering what other area may be as in demand on the market as cosmetology, then we advise you to pay attention to the business plan for opening a dentistry with calculations. It contains a description of the processes of starting a business, calculation of performance indicators, including payback period and return on investment.

Conditions and costs of popular franchises

Let's get acquainted with several popular types of franchises and indicate their main directions in cosmetology.

Types of cosmetology franchises
Byutinika	Beauty saloon
Linline	Laser, injection, hardware, plastic cosmetology
Slimclub	Fitness and body shaping for women
Epilike	Laser hair removal and cosmetology

Since women rarely spare money on beauty, the attendance of any of these salons will be high.

The main thing is to decide on the initial investment and choose a good location for the premises.

All franchisors supply their clients with equipment and provide all possible support, so there will be no difficulties in doing business. The larger the city, the faster the payback for this type of business. It will not bring success in single-industry towns.

Byutinika

Representatives of Butinika have 10 years of experience in setting up business through the franchising system. To date, more than 130 women's fitness clubs have been opened in Russia.

Purchasing a franchise of this class provides each partner with promising prospects with minimal risks and losses, since the franchisor cares about the reputation of the brand and its protégés.

The initial cost of investment depends on the choice of franchise package and ranges from 2 to 8 million rubles. In the first case, there is no lump sum fee, royalties are 10 thousand rubles per month. The required room area is from 20 to 40 meters.

In the second case, a lump sum contribution is not required; royalties are calculated per square meter of area and amount to 150 rubles per square meter monthly. Franchise conditions: salon area of at least 200-300 square meters.

The office is oriented as a fitness or wellness club, beauty salon, tanning studio or massage parlor at the discretion of the owner.

Linline

This company is mainly famous for laser cosmetology. Over the 15 years of its existence on the market, it has opened its salons even abroad. The first and only company that provides a quality guarantee for all medical procedures.

Main directions:

skin rejuvenation, restoration of its health;
hair transplantation;
treatment of scars, scars, acne;
removal of tattoos and vascular manifestations on the skin;
wrinkle correction, hyperpigmentation removal, thread lifting.

Franchise costs are 8 million 202 thousand (110 thousand euros), there are no deductions, payback is achieved in 2 years.

Slimclub

Slimclub is a wellness studio for correcting the female figure using special equipment and procedures.

Franchise benefits:

Lack of competition.
High demand for wellness services.
Quick payback and ease of business management.
Possibility of using unique equipment.
Training in the specifics of work, conducting seminars and trainings from the franchisor.
Franchisor support at all stages of entering the business.
Development of advertising and marketing promotion for the studio.

The initial investment in opening a franchise business is from 2 to 3.6 million rubles. Lump sum payment - 300 thousand rubles. Royalty is calculated based on the square footage of the premises and amounts to 150 rubles per square meter of the club. Required area 70-200 square meters. Payback will occur in six months.

Anyone who opens a branded wellness club Slimclub does not pay royalties and a lump-sum fee for the duration of the agreement with the franchisee.

All services are carried out on wellness equipment, which does not require consumables.

Structure of investment costs

In most cases, it is attracting investment that becomes the main problem of private entrepreneurial endeavors. Without having your own capital, it is important to ensure that your project inspires the confidence of investors and allows you to attract financing. To do this, download from our website a full-fledged ready-made business plan for a cosmetology clinic , with all the important calculations of financial attractiveness. This will solve problems with the formulation and calculation of indicators and attract external sources of investment.

External financing items:

construction of a cosmetology center – XXX rub.;
purchase and installation of equipment – XXX rub.;
design, furniture and interior decor – XXX rub.;
arrangement of the external territory around the center and parking lot - XXX rub.;
costs of searching and hiring personnel – XXX rub.;
reserve expenses fund – XXX rub.

Economics of the project

Volume and structure of operating costs of a business plan for a cosmetology clinic

Operating costs are a prerequisite for effectively running your business within the framework of a cosmetology center business plan . Let us determine their approximate composition and structure :

maintenance and current repairs of buildings and structures - XXX rubles;
utility bills - XXX rub.;
modernization and maintenance of equipment – XXX rub.;
training and licensing of employees of a cosmetology clinic - XXX rub.;
advertising and promotion budget – XXX rub.;
salary – XXX rub.;
tax payments and fees – XXX rub.;
other operating expenses - XXX rub.

In total, XXX rubles will be required to finance current activities. per month

Volume and composition of revenue

Be careful and objective when planning revenue; you can set its cosmic values, which will give a short payback period for the cosmetology center business plan , but they will definitely raise questions among investors, especially about ways to achieve such profitability values.

Revenue is formed under the influence of the characteristics of services and demand for them, as well as from the sales split.

Service characteristics:

convenient access roads and private parking;
new modern equipment and qualified certified specialists;
a huge selection of anti-aging procedures and corrective surgeries;
work in various price segments - from medium to premium;
the possibility of confidential visits and individual conditions of service for public figures.

Sales split:

Wellness treatments – XXX rub.
Corrective operations – XXX rub.;
Individual service – XXX rub.

In total, the company’s profitability will be XXX rubles. per month.

Section of the cosmetology center business plan dedicated to personnel

It is important to understand how many employees of a certain specialization and qualifications you will need to implement a business plan for a cosmetology clinic. In addition, the size of the wage fund, as an important component of operating costs, depends on this.

Approximate staffing structure:

chief physician – XXX rub.;
heads of departments - XXX rub.;
specialists and doctors in areas – XXX rub.;
HR department – XXX rub.;
accounting - XXX rub.;
commercial department - XXX rub.;
administrative and economic department – XXX rub.;
supply service - XXX rub.;
security manager – XXX rub.

Design of a cosmetology clinic by Tatyana Popova

Object: Tatyana Popova cosmetology clinic, 106.65 m2 Location: Perm, st. Ekaterininskaya, 84A Design project: Elena Kotova and Zhanna Derevyanko, “Elena Kotova’s Art Studio”

Tatiana Popova's cosmetology clinic is located in the historical part of the city center of Perm, on Ekaterininskaya Street, one of the busiest in the city.

The patients of the clinic are people who trust their health and appearance to certified cosmetologists who are in love with their profession, who have undergone internships not only in Russia, but also in Europe. The clinic’s specialists are regular participants in symposiums and seminars and are among the first to introduce new technologies into their practice. Therefore, when working on the project, the designers were faced with the task of creating a modern interior in the style of elegant minimalism, with a lot of air and light, which would personify cleanliness and impeccability, as well as reflect the high level of services provided.

Previously, the clinic premises housed a travel company, so it required not only a complete renovation of the interior, but also the creation of a new planning solution with technical equipment that met all standards and sanitary requirements.

Upon entering the clinic, visitors find themselves in the lobby area, where there is a reception desk, a waiting area and display cases with cosmetic products. Diplomas and certificates are hung on the walls here, demonstrating the high level of qualifications of the staff.

The clinic has three cosmetology rooms: a treatment room where medical procedures are performed - hardware, invasive procedures and peelings, an aesthetic cosmetology room and a figure correction room.

The entire interior is done in light white and gray tones with accents of gold elements. The floor and walls are finished with large-format porcelain stoneware imitation white marble. The walls are painted with decorative textured paint - velvety to the touch, with a slight shining effect due to the smallest silver particles in the coating. The wall behind the reception desk is decorated with a panel of voluminous plaster elements with smooth lines creating a play of light and shadow. Mirror surfaces are also used in the decoration: in the lobby - in the form of a strip on the wall and a mirror door panel, in offices - as panels on the walls.

In addition to professional technical lighting, the clinic also provides decorative lighting. In the lobby, stylish linear and spotlights are built into the ceiling, and accent lighting for shelves with products is implemented. Two golden tubular metal pendant lamps create a special decor in the reception area. Strict minimalist sconces are used in the corridor.

The furniture for the project was made to order according to designer sketches: a soft sofa and an armchair upholstered in eco-leather in café-au-lait color, tables and cabinets made of MDF, an elegant coffee table with a glass top and an openwork metal frame, glass display cases, cantilever shelves for cosmetic products. The unusual shape of the reception desk, decorated in white and gold, also attracts attention.

The design of the clinic includes paintings, posters, clocks and fresh flowers. All decorative elements reveal the basic philosophy - this is a hospitable service aimed at an individual approach to each client with the provision of a full range of facial and body care services.

Project payback period

Provided that the calculations are correct and the planned values of the expenditure and revenue parts of the cosmetology center business plan , the payback will occur within 3 to 5 years.

Business plan for a cosmetology clinic (cosmetology center)

The business plan has a clear structure, contains detailed financial calculations, and the financial model allows you to flexibly change any business parameter. This is the optimal solution for those who plan to attract investments, want to get a loan or have a ready-made template for developing their business plan.

The structure of the financial model of a cosmetology clinic

A financial model is a separate file in MS Excel format - essentially it is a separate product designed for business planning and calculation of all its indicators. Each of the parameters of the financial model can be changed manually. There are no macros in the financial model. All formulas are transparent and changeable.

Detailed calculation of investments for launching a cosmetology clinic

While working on a business plan, we look at dozens of different sources of information. This includes data from equipment suppliers, industry portals, interviews with market experts, and official statistics - such systematic data analysis provides a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .

Business income plan

A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to look at profitability in the context of a separate profit center or even a separate product.

Cash flow forecast for a cosmetology clinic

The cash flow statement is the most important document in any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.

How to choose a beauty salon franchise

When choosing a future partner, you need to pay attention to the following nuances:

Business format. The size of the premises, the price of equipment and furniture, and the number of employees depend on it. If you wish, you can not stop at one type of services, but diversify them with cosmetology, solarium, etc.
Establishment level. There is a huge difference between economical and privileged formats. The choice should be based on an analysis of the work of competing firms and the location of the building. Cheaper versions are good for residential areas, expensive ones - near reputable institutions. VIP salons will provide the expected income only in cities with a population of millions.
Financial requests of the parent company. They mean the size of the initial and subsequent contributions. In addition to the price, you need to pay attention to the bonuses and services that it guarantees. It’s better to pay more but get full business support.
Own capabilities. Any investments are taken into account: rent or purchase of premises, the cost of equipment (including scissors, combs and hair dye), repairs, subscription fees for landline and mobile phones. Don’t forget about a certain amount for paying employees, contracts with waste disposal companies, washing staff’s clothes, etc.
Studying documents. After receiving a contract from a prospective partner, you need to conduct a thorough analysis of all requirements. To avoid surprises, it is better to decide on a partner after consulting with a lawyer.
View reviews and personal meetings. The opinion of those who have already worked with the head office is more important than enthusiastic responses on the Internet. Live communication with a representative of the company will help you understand whether it will be possible to work together. Rudeness, neglect and arrogance are legitimate reasons for refusing further cooperation.

Opening a profitable and successful enterprise on your own is almost impossible. The first problem is the limited amount of start-up capital, the second is the difficulty of creating a serious client base. The easiest way is to start a business with the help of a brand already known throughout the country.

*Prices are current as of December 2020.

Advantages and benefits of using professional business plan writing services

Many advertising slogans often contain the phrase “trust the professionals.” Of course, it is not a fact that the slogan reflects the real level of the company, but its meaning and meaning are absolutely true. If you need efficient performance of work on accompanying business processes, professionals will definitely do it better and in a shorter time.

It’s easy to verify the professionalism of our company - download from our website an example of a business plan for a cosmetology clinic , containing all the important financial and economic indicators. You also have the opportunity to order an individual turnkey business plan that fully takes into account the specifics of your activity. This will allow you to get ahead of competitors and achieve the strategic goals of the project within the planned time frame.

Cosmetology centers are an important component of the modern beauty and health industry.
Despite the existing competition, if you decide that your calling is to make people more beautiful and younger, do not delay the process - use our business plan and successfully develop your business.

The most popular beauty procedure: massage

Massage will never lose its relevance, no matter how cosmetology and medicine develop. What good massage can do for our facial skin:

Stimulate blood circulation and blood flow;
Metabolic processes are activated, as more oxygen and nutrients are supplied. Thus, toxins are eliminated faster;
Facial muscles are strengthened and tightened;
Increases skin firmness and elasticity;
Expands pores for improved penetration of nutrients and nutrients.

Massage as a cosmetic procedure has been known for a long time. Over time, the base of techniques and methods expands. Today the most popular and effective are:

Classic massage: alternating stroking, rubbing, kneading and vibration. Performed with smooth and soft movements using only the pads of the fingers;
Therapeutic massage: pinching and grasping subcutaneous fat. This option is somewhat more aggressive and painful, but in the end you have improved functioning of the sebaceous glands, blood flow and lymph. Cells are renewed, skin heals;
Lymphatic drainage massage: stroking and rubbing with oil. Removes excess fluid and toxins from tissues - swelling subsides and a healthy complexion returns. It is performed along the lymphatic vessels and moves to the lymph nodes.