Franchise Behemoth: reviews from entrepreneurs, conditions

What is franchising?

Starting a business from scratch and getting a good income almost immediately is almost impossible. Initially, it is necessary to prove to the target audience that the product or service offered is of truly high quality. It usually takes several years before a business starts making really good profits. Franchising is a completely different matter. This is a special form of entrepreneurship that began to be popular in Russia just a few decades ago. At the same time, static data indicates that out of 100 opened franchise companies, about 90 operate successfully. That is, it is really profitable.

What is franchising? This is a financial relationship between a large company that has already established its name in the market and a beginning entrepreneur. For a set fee, a person gets the opportunity to start his own business under an already promoted name.

Essentially, this is the lease of a trademark that is well known to customers. Thus, with the correct preparation of a business plan, a new business begins to generate profit from the very first days. Under the conditions described, aspiring entrepreneurs in Russia can open a BEGEMOTIK store.

Franchisor's obligations

transfer of toy business technologies (brand book, hand book, merchandising book) and toy store operations;
development of a business model with calculation of key indicators;
assessment of the location of the future retail outlet and approval of its opening;
assistance in negotiating with the tenant to obtain favorable conditions;
development of a toy store design project (lighting, interior), 3D visualization of a standard version of the store;
advertising consultations, preparation of layouts;
consultations on personnel selection, training employees in merchandising and sales technologies;
departure of the start group (launch team) for the opening of a toy store;
provision of goods worth 2 million rubles for opening a store, consultations on the initial formation of the assortment;
provision of products according to the agreed range;
the ability to order commercial equipment at network discounts;
free delivery of goods within the established norm;
consultations throughout the contract with the company;
weekly monitoring of compliance with all standards of the Behemoth network by FCS merchandisers;
advertising in federal media;
holding conferences of franchisor partners.

It is also a popular, reputable and recognizable brand, a full member of the National Association, which unites leading sellers and manufacturers of toys in Russia. In 2012, the company was accredited and included in the project of a large Russian bank for franchising lending. Now all potential franchisees of the company have the opportunity to open their own BEHEMOTIK store with an initial capital of up to 20% of all necessary funds. The popularity of the franchise among entrepreneurs is evidenced by the rating of Sberbank, where the number of loans for the purchase of the BEHEMOTH and K franchise is in the lead.

Franchise BEHEMOTIK reviews

To summarize, I want to say that whether or not it is worth buying a BEHEMOTIK franchise is up to everyone to decide for themselves. There are both pros and cons here. The biggest advantages are brand recognition, advertising support on federal TV and the ability to quickly start a business without experience. Among the minuses are constant problems with the availability of goods in high demand, not the strongest support from the parent company, the lack of a unified database (each franchise partner has its own bonus system, which is in no way consistent with the bonus system of other partners) and the fact that priority for Behemoth itself is a large network operator, while Behemoth is serviced on a residual basis. You can read reviews from other entrepreneurs about the Hippo franchise on the forum.

Is it profitable to open a toy store?

Good parents love to pamper their kids. A high-quality toy allows you not only to keep your child occupied, but also gives him the opportunity to develop physically and mentally. Toys are something you can’t skimp on and will always be in demand.

It is no coincidence that the BEHEMOTHIC franchise is popular. Reviews about it show that such a business can pay for itself in just a few months. Experts note that the popularity of toy stores can only be compared with pharmacies or grocery supermarkets. And the plus is that goods for babies are purchased on a regular basis, regardless of holidays. Although sales, of course, increase before important dates.

In order for a toy store to generate even more income, you should carefully consider your business plan. Initially, you should decide on partners, for which, judging by the reviews, the BEHEMOTIK franchise is ideal.

Does it make sense to open a store from scratch when there is already a well-promoted brand?

conclusions

If you think you can get by with ten thousand at the beginning, then you are wrong. There is no such entry fee.
Investments in opening a store, as a rule, are at least five hundred and fifty thousand, and this figure may vary depending on its size.
A store opened under the BEHEMOTIK franchise can be serviced by at least 2 sellers.
Goods from the supplier may arrive with significant delays, so you need to take care of stocking the store in advance.
Profit, if you engage in a store thoroughly, appears already in the ninth or tenth month.
A regular flow of customers can be organized only by choosing a location near supermarkets, cinemas, etc.

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Benefits of working with the company

The recognizable brand of the toy store chain is not the only advantage of such cooperation. Begemot has been operating on the market since 2008. And the employees managed to accumulate extensive experience in the toy market. Therefore, when purchasing a BEHEMOTIK franchise, the entrepreneur is assigned a manager who shares knowledge and transfers accumulated experience.

Excellent marketing support is also provided at the federal level. Thanks to this, impressive sales have been observed in the new store almost from the first days.

Immediately after concluding an agreement with the company, the entrepreneur receives a package of documents with instructions for maintaining a toy store. Thus, the businessman receives ready-made answers to questions that may arise at the initial stages. In addition, entrepreneurs have the opportunity to attend seminars on increasing store profitability.

Entrepreneurs cannot but be attracted by favorable commercial conditions. Beginning businessmen have the opportunity to sell high-quality toys from well-known brands at attractive prices.

The BEHEMOTIK franchise is a proven way to successfully open your own toy store

The federal trading network "BEGEMOTH", which manages a large chain of toy stores, is looking for partners to open new stores in the chain on a franchising basis. We invite you to buy the BEHEMOTIK franchise and open your own toy store with our support.
A BEGEMOTIK toy store franchise is permission from the owner of a business concept to open and develop one (or several) toy stores under a well-known brand, as well as assistance from network specialists in all matters of business development.

has extensive experience in the field of franchising - we have helped our partners open more than 700 branded toy stores

located in the largest cities and small towns of Russia and CIS countries (Armenia, Kazakhstan). These stores, popular among adults and children, delight their customers with a variety of assortments, good quality and affordable prices.

What product is offered?

The company's management itself jokes that the chain's stores offer toys for children from 0 to 90 years old. This is true. After all, some subjects are of great interest to adults. Just look at exciting board games.

All product categories are divided by age, hobby and gender. The network offers a huge range of car models, construction sets, dolls, and soft toys. Interesting educational toys for the little ones are also presented. These are various sorters and radio-controlled animals.

According to reviews, the BEHEMOTIK franchise, whose profit is from 100 thousand rubles in the first year of cooperation, allows you to quickly recoup your business.

A good children's toy store is a real paradise for kids. Here, for example, you can buy excellent children's transport. We offer a wide range of pusher machines, roller skates, skateboards, children's bicycles, sleds, etc.

Franchise Features

Each franchise buyer is assigned a personal manager who advises you on all issues that arise during the work process, as well as on introducing new technologies and increasing profitability.

The product is consistently supplied according to a pre-agreed assortment, free delivery is carried out within the agreed limit. You can order goods from the nearest distribution center. A store's turnover greatly depends on its location. The most profitable and profitable stores are those located in large shopping and entertainment centers.

In franchise stores you can find toys for children of all ages: from rattles to bicycles, from inflatable products to electric vehicles, construction sets, dolls and soft toys, as well as goods for recreation and sports.

Here you can find brands such as Mattel, Hasbro, HELLO KITTY, Masha and the Bear, and your own TMs - LITTLE BEETLE, Santa Claus Factory, etc.

Reviews: I opened the Behemoth franchise, which attracted attention with its low entry threshold and quick payback. Profit started starting from 8-9 months. The company constantly advises, almost all goods are supplied to order. I’m satisfied and am going to open a second store.

Interview with BEHEMOTIK franchisee

This is interesting:

Terms of cooperation

A small business franchise is available to almost every aspiring entrepreneur. How to draw up an agreement with?

Initially, it is necessary to study the terms of cooperation. The company signs all documents after it clarifies where exactly the new store will be located. First of all, settlements with a population of 10 thousand or more are considered. If we are talking about a metropolis, it is clarified whether there are any competitors in the immediate vicinity.

"BEHEMOTIK" is, as a rule, a small-format store, with an area of 50 square meters. In this case, the minimum investment amount is 1 million rubles. The company will have to pay a fee of 25 thousand rubles. Royalty (regular payment) is only 10 thousand rubles. Reviews show that the average payback for a store under the BEHEMOTIK franchise is about 12 months. Net profit appears starting from the second year of cooperation.

Franchise conditions for the BEGEMOTIK store

Three main ways to cooperate with a store

under the master franchise system;
in a standard store format;
in Shop-in-Shop format.

The first option assumes that one legal entity in the region has the rights to conclude franchise agreements.
That is, the company enters into an agreement with Behemoth, and controls the opening of subsequent stores of this chain in its region. The second option characterizes working directly with the chain itself, if a master franchise system has not yet been provided in the territory where the store is planned to open.

The third option, “shop within a store ,” is available to entrepreneurs who have their own retail chain of children’s goods. In this case, a small island is installed in the hall.

How to get a franchise?

To obtain a Behemoth franchise, the following requirements must be met:

population of at least 10,000 people;
full compliance of the store with the standards and technologies of the brand;
prospects of the region;
availability of the required amount of money or the ability to take out a loan;
Availability of your own or rented premises, ranging in size from 60 sq. m.

Choosing a location for a store

Those who have decided on the BEHEMOTIK franchise should study the terms of cooperation first. And the company notes that a new store under the brand name can only be opened in a profitable location. First of all, it is necessary to study the needs of the target audience. It is most profitable to open toy stores in residential areas where many families with small children live. Many mothers will come here during their next walk with their child. And you most likely won’t be able to leave without buying something.

If we are talking about a small town with a population of about 109 thousand people, then it is recommended to look for a place for a store in the center. This is where people usually come to do their shopping. In addition, people from neighboring villages walk in the center on weekends. In most cases, purchases in toy stores are made unplanned.

It is important that a toy store allows you to solve several problems at once. If in one place you can buy a bicycle for an older child and a soft toy for a younger one, this is a huge plus. People will definitely go to a store that offers a wide range of different products.

Launching the BEHEMOTIK franchise: main steps

We choose a premises for the store (if there are no options at the moment, we still move on to step 2).
We submit an application to the franchising service.
We agree on the terms of cooperation for the franchise.
TS Begemot provides the potential franchisee with a model of a business plan, which allows them to predict the results of work and assess the prospects of a joint business, as well as all additional information materials.
We sign commercial concession agreements and a goods supply agreement.
The franchisee prepares premises for the store, purchases commercial and computer equipment.
We prepare promotional materials and launch an advertising campaign.
We lay out the received goods and control the deliveries.
We recruit staff and send them for training under the supervision of a specialist from the Begemot Federal Customs Service.
Together with the launch team (start-up group), we are opening our own store BEHEMOTIK!

Correct calculations

A properly drawn up business plan is the key to a successful business. A children's toy franchise allows you to solve the most important task - developing brand awareness. That is, from the first days the store will be popular. This means that advertising costs will be insignificant, especially if the outlet is located in a small town. However, marketing is only part of a business plan. Additionally, it is necessary to take into account the cost of renting premises, wages to sellers, and taxes.

offers a huge range of toys and products for children. When opening a small store, it is important to think about what target audience the outlet will be intended for. On an area of 50 square meters, for example, it will not be possible to simultaneously accommodate children’s transport and many interesting children’s toys. You will have to focus on one category of goods.

Before opening a store, you should first calculate how often new assortment will be purchased and what the expected profit will be. There may be slight deviations in the future. But a properly drawn up business plan will allow you to achieve income faster. And if difficulties arise, then, according to reviews, the manager will always be able to come to the rescue.

Owning this franchise will allow you to receive a stable income, as well as take part in nationwide social and sports projects. In BEHEMOTIK stores, children and their parents will find a wide range of toys of any kind, aimed at various age groups (including developing ones), and parents will be pleasantly surprised by reasonable prices and high quality of goods. The main concept of our company is to give children joy and make them happy.

Our store chains regularly host interesting competitions, promotions and entertainment events of various types. Become the owner of the BEHEMOTIK franchise - open a modern and stylish toy store, become a successful businessman.

Some interesting facts about the BEGEMOTIK chain of stores:

— more than 30% of our partners have opened a second store under this brand;

— over the period of 2011, the network grew by 150 stores, which speaks of us as a reliable partner;

— in the spring of 2012, the company received the “Golden Bear” award.

Advantages of the BEHEMOTIK franchise:

— long period of work on the Russian market;

— presence of corporate design, comprehensive design of stores;

— support in the field of marketing is provided at the federal level;

- a common standard of work for all;

— the widest range of products (soft and educational toys for children of all age groups);

— presence of own trade brands;

— taking into account the needs of the Russian market in the toy segment;

— availability of seasonal goods;

— in our stores there are toys from Russian and European manufacturers (the product is certified);

— developed advertising network;

— frequent replenishment of the assortment.

For everyone who wants to purchase our franchise, a list of documents is prepared that allows us to competently build a retail outlet management system; various activities are carried out that are aimed at increasing the profitability of the store. There is also the opportunity to use the services of a professional manager. Our brand stores are represented in all major cities in our country.

When compiling a list of recommendations for our partners, we are guided by our accumulated experience in the management system of such businesses. By purchasing our franchise, you get the opportunity to sell goods at affordable prices, as well as take advantage of special offers.

The supply system is carried out as follows:

— the assortment is agreed upon (priority is given to the purchase of seasonal products, as well as new items and premium goods);

— delivery of goods is free;

— you can order the required quantity of products at the Distribution Center;

— the franchising service allows you to train specialists in all the necessary skills that are required in the field of sales for children;

— specialists working for us are constantly trained in corporate programs and take part in all network events.

Basic conditions for using a franchise

The required capital to open a store is approximately 1.2 million rubles. Lump sum fee/royalty (after 24 months of operation of the outlet) – 25,000 rubles/10,000 rubles. Advertising fee 30,000 rubles/year. The full payback of the project is 6 months.

How to attract buyers?

The return on business will be quite fast for those who decide to use the BEHEMOTIK franchise. Judging by numerous reviews, the contract with the company is definitely worth signing. Almost from the first days, customers will go to a store with a well-known name. Some tricks will also help to increase sales of a retail outlet:

We must not forget about various promotions.
Products that have not been sold for several months should be offered at a reduced price.
Discounts should also be offered before the holidays. In this case, it will be possible to increase sales several times.
For regular customers, it is necessary to offer discount cards with a cumulative bonus system.