Production of natural cosmetics. How to make money from a hobby?

At all times, women dreamed of becoming even more beautiful. To do this, there was a need to develop new techniques that would bring in good money.

Today, the sale of cosmetics is quite widely developed. But nevertheless, it is one of the most profitable businesses. After all, a woman can deny herself many desires, but not the purchase of beauty products.

Business idea

There is quite high competition among manufacturers of cosmetic products on the Russian market. That is why few consider this business promising for themselves. However, despite the large scale of the market, you can always find a certain niche and start producing your own cosmetics with a small initial investment.

Where to begin? A business plan is drawn up in advance. The production of cosmetics, as well as all stages of preparatory activities, must be described in this document.

First of all, you should study consumer demand. This will allow us to organize the production of cosmetics taking into account their wishes. Beginners may be particularly interested in the production and sale of products that contain only natural ingredients. It is impossible to produce such cosmetics on an industrial scale, since natural substances cannot be stored for a long time. To prevent spoilage, emulsifiers and preservatives are added to finished products.

The production of cosmetics consisting only of natural ingredients is within the power of small entrepreneurs. They can guarantee the high quality of their products by developing their own recipes and producing goods to order.

Russian manufacturers

Domestic production of natural cosmetic products has today reached an unprecedented scale. The most famous manufacturers of quality goods are:

Levrana is a completely certified natural cosmetic product. The brand's assortment today includes more than 100 different products. There are series for hair, face, arms and legs. Each buyer can choose a product not only depending on their gender, but also their skin type and problems with it, in accordance with their age.
Makosh are handmade cosmetics. All products are manufactured without the addition of synthetic components, have a complete and clear description of the composition, and are sold wholesale and retail.
Yaga. The products of this brand are intended for people leading a healthy lifestyle and striving to be in harmony with nature. All products are made on a phyto-based basis and only by hand.
S. Popravko’s laboratory produces effective and modern products. The assortment includes creams of two types: caring and medicinal. The effectiveness of this cosmetics has been confirmed by many awards.
Jurassic Spa. this name is not accidental; it tells customers that the products are made only from natural ingredients without any synthetic additives. The range is very wide and is presented in the form of face, body and hair care products, as well as a special line of products with anti-cellulite effect.
Pure Love produces and sells not just natural cosmetics, but organic care products for all parts of the body. The range also includes scented candles. All products are not only of high quality and organic origin, but also have appropriate certificates.
Ecolab is a brand specializing in the manufacture of products consisting of 95% natural and organic ingredients. The assortment includes cosmetics for women and men of various types, a children's series of sets, as well as special sets of decorative care cosmetics.

The effectiveness and high quality of the products from these manufacturers is confirmed by their certificates and positive customer reviews.

Advantages and disadvantages of herbal remedies

Natural cosmetics do not contain harmful chemical additives. It is produced on the basis of extracts and decoctions of medicinal herbs. Whey, natural oils and other natural ingredients are used in these products.

The main disadvantage of such products is their short shelf life. Due to the expensive components in their composition, they have a fairly high cost. However, all this is more than compensated for by the useful properties and high quality of the product produced.

Scrubs: products with a quick effect

Scrubs have the fastest effect on the skin. They consist of a liquid emulsion and abrasive particles and serve to improve blood microcirculation and cleanse the body. Help restore freshness and natural radiance to the skin. All women know this.

Grape or apricot seeds of different fractions, coffee beans, sea salt, sugar and even cereals can be used to produce scrubs.

The production of scrubs and gels for the face and body will help diversify the assortment. You can also offer consumers a natural scrub against cellulite (the problem is acute for many of the fair sex, and they simply need a miracle cure).

You may be interested in: Opening a cosmetics store from scratch

Starting a business

The production of cosmetic products, which are based only on natural raw materials, usually begins at home. At first it is just a hobby, and then a source of additional income. This lays the foundation for developing your own business.

If your hobby has grown into a serious occupation, you will need to draw up a business plan. The production of cosmetics in this document should be provided only after receiving the necessary education. It is necessary despite the huge amount of information on the Internet.

Cosmetics production can be a profitable business if the necessary ingredients are carefully selected. It is worth keeping in mind that essential oils sold in pharmacies, as a rule, cannot meet the requirements for natural cosmetics, since they contain chemical components.

Therefore, in your business plan you should decide on the choice of suppliers who have a good reputation in the market. Components can be purchased in small quantities from retail or small wholesale companies. Just keep in mind that the cost of producing finished products in this case will increase.

Business concept

The production of cosmetics from natural raw materials is not only a business that benefits people, but also a highly profitable activity that, with the right approach and correctly set priorities, can provide a stable income. First of all, due to the fact that people, concerned about taking care of their health, prefer to purchase high-quality, safe products. The second point is that organic raw materials are superior in cost to chemical components, and, despite the high costs associated with the cost of the manufactured product, the price of the finished natural product will be significantly higher than its non-natural counterparts. Therefore, the demand for the product in question will always be higher than its supply.

Cosmetics recipe

To produce a good product, it is not enough to simply select the components. Their quantity and combination provided for in the manufacturing recipe will play a big role. This point is important to ensure the necessary cosmetic effect. If you do not have experience in this field, all this will need to be mastered in practice.

The production of cosmetics can only begin when you have your own recipes, and all products will be tested on friends and acquaintances who will give positive feedback.

How to extend the shelf life of cosmetics?

Do not throw away the paper and plastic gaskets that cover the “neck” of jars with cosmetics - they prevent the penetration of air and moisture. Thanks to them, cosmetics will remain suitable for use longer.

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Apply cream products not with your fingers, leaving bacteria and sebum particles inside the jar, but with special spatulas.
Screw the lids of tubes, jars and bottles tightly.

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Give preference to cool places to store cosmetics. And those products that, according to the rules, can be stored in the refrigerator, leave them there.

Find more tips on storing cosmetics here. Do you know everything about ways to store cosmetics? Where are your beauty products at home? Tell us in the comments.

Range

The production of natural cosmetics at the initial stage may not differ in the variety of products, because certification of each product will require about twenty-five to thirty thousand rubles. However, the assortment list should include at least two or three types of products for oily, combination, and dry skin. This will allow you to reach a larger number of potential buyers.

Natural cosmetics produced to order must take into account the individual requirements of the buyer. But serial production will predetermine the maximum unification of the assortment. At the same time, it will be necessary not to forget about a certain variety of products.

The order of things

Cutlery tray

Long compartments are ideal for storing mascara, eyeliner, lip gloss and combs. By the way, an office organizer will also be useful.

Second life for old things

These candlesticks would certainly end up in the trash bin if someone's creative imagination hadn't inspired them to glue them together into a pyramid shape and use them to store cosmetics. Pay attention to the color gradation.

All together on several tiers

Storing cosmetics on multi-tiered stands is very convenient. They take up almost no space on the shelf, and the capacity of such devices is incredibly high. There are a lot of options - fruit bowls, stands for sweets and office paper trays will ideally fit into the individual style of your dressing table.

With your own hands

If you're on a budget or just love original things, you can make a multi-tiered stand yourself. There are hundreds (or millions?) of interesting ideas online. Check out this easy version made from tin cans. Simply gorgeous.

The softness of velvet

Velvet inserts help cosmetics or jewelry, like the ones in this photo, stay in place as you close and open the drawers. You don't have to worry that your things will be dumped in one heap or rolled into the far corner.

Manufacturing process

Purchasing your own equipment on which cosmetic products will be made is very expensive and unprofitable in the first stages of doing business. Contact production is recommended for beginning entrepreneurs. Services provided by a third-party laboratory are quite cheap. Their cost is lower than the cost of raw materials necessary for the manufacture of cosmetics.

Many large Russian enterprises offer a full production cycle for the production of gels and creams, tonics and milks, masks and scrubs, balms, shampoos, etc. Services include formulation development, procurement of raw materials, quality control, product manufacturing and design of finished cosmetics.

Promotion of cosmetics in social networks (SMM)

Goals of presence of a cosmetics brand on social networks:

Increasing NDA brand awareness, searching for the target audience.
Reputation management and increasing audience loyalty.
Support and feedback from users and friends of the brand.
Increasing the reach of the target audience of social networks, increasing the number of subscribers to NDA groups.
Increasing the activity of subscribers, engaging in dialogue with the brand on social networks.
Notification about new events of the manufacturing company and cosmetic products to the target audience and friends of the brand.

To achieve the set goals, the following tasks are being implemented within 6 months:

Posting unique content that is attractive to the target audience.
Increasing target audience coverage, attracting new account subscribers using targeted advertising.
Working with the audience, stimulating activity in accounts.
Moderation of communities.

Events and activities on social networks of a cosmetics brand

Content content: Approximate distribution of content types:
Promo posts (product) - 40%
Recommendations, tips on hair care, posts about healthy lifestyle, etc. useful information on the topic - 30%
Entertaining (humor, quotes, news, collections of photos, for example, stars, etc., games (with a sufficient number of “live” subscribers) - 20%
Manufacturing company news - 10%
Posts will include engaging polls and voting.
Community administration includes moderating communities for spam, responding to comments, analytics and reporting, increasing subscribers and reactions to posts (likes, reposts, comments).
Achieving goals to increase the reach of the target audience, the number of real subscribers and activity in groups, as well as attracting competition participants, is achieved through targeted advertising.
Once a month a competition is held: 1 competition - 1 social network.
The most active audience is observed on VKontakte and Instagram, so it is recommended to hold competitions in these social networks. For this purpose, we suggest using the most popular and simple competitions among users, which do not require significant effort from participants or study of complex mechanics.

In contact with. Repost competition

Mechanics: a participant subscribes to the group, reposts the competition post and writes a comment. At the end of the competition, a winner or winners are randomly selected using a special service.

It is recommended to nominate 3 winners - this increases the chance of each participant winning, which will attract more users.

The optimal period is 1-2 weeks.

Instagram. Competition in the comments

Mechanics: a participant subscribes to an account, likes 3 posts, and indicates 3 friends in the comments. At the end of the competition, a winner or winners are randomly selected using a special service.

The optimal period is 1-2 weeks.

What Exiterra does:

Preparation of the competition (development of mechanics and conditions).
Preparation and placement of a competition post and subsequent reminder posts.
Promotion of a competitive post.
Determination of the winners.
Contact the winners, request the address for sending the prize, please send a photo with the gift and/or write a review about the product.

What is required from the manufacturer:

allocation of prizes (sets of cosmetic products, for example a line, or selection of products from a catalogue);
sending prizes to the winners.

Implementation

Not every product sold can bring significant income. It is worth considering that cosmetics are always in demand. The main thing to do is to organize your business well.

All products sold must undergo mandatory certification. Cosmetics must be in full compliance with labeling rules. It is important not to miss product expiration dates. If you decide to sell goods through your own store, you will need to complete certain documents to open it.

First of all, you need to officially register your activities. For a small organization, this may be an individual entrepreneurship. For a large-scale retail chain, you will need to register an LLC.

When registering, you must indicate the type of activity. Officially, this should be retail trade in perfumes, cosmetics and household chemicals. Before starting your business, you should consult a financial specialist and choose a simplified taxation system or a single tax on imputed income. Only after completing these procedures will your trading business acquire legal grounds, and you will not be afraid of penalties.

Room

A business plan for a natural cosmetics store, the preparation of which necessarily precedes the opening of a retail outlet, must contain a section regarding the place of sale of the goods. Here you should consider one of the most acceptable options. Thus, the premises can be rented in a large shopping center. A store selling cosmetics may be located on the ground floor of a residential building.

As an option, renting a separate small pavilion may be considered. Moreover, in addition to the rental cost, which is important for the profitability of a business, the number of potential buyers should also be taken into account. That is why an expensive premises located on a busy street will be a better choice compared to a budget option in a quiet, deserted area. The cost of rent will be repaid by large trade turnover.

The area of a store selling cosmetics can range from 30 to 90 square meters. A more convenient and optimal option would be a room of about 45 square meters. Such space is more profitable in terms of payment and can be conveniently organized.

Recruitment

Engaged and communicative employees will have a positive impact on business. Cosmetics is one of the areas where the personal qualities of staff are especially important. That is why, when drawing up a business plan, you should immediately take into account the required number of consultants and sellers.

If you plan to open a small store, you can include four employees on the staff, setting them a shift work schedule. In addition, an administrator will be needed to control the goods and carry out accounting.

For small volumes, this work can be done by the entrepreneur himself. When recruiting, pay special attention to the way staff communicate. Customers will return to the store for new purchases if they are treated with respect and receive competent advice from sellers.

Storing and organizing cosmetics at home: rules and mistakes

I want to cover a very important topic “Storing and organizing cosmetics at home” and show you how and where I store cosmetics at home.

Storing and organizing cosmetics at home

Firstly, cosmetics should be stored in a cool place.

A bath is the worst option. But this is where many of you store foundations, cream shadows and other products whose place is in a cool room.

Secondly, the place should be dark.

I have seen how some people store jars on the windowsill, where direct sunlight falls/heat rises from radiators. And you understand, this is not very good...Especially for liquid products

Nowhere are these “firstly” and “secondly” mentioned in the instructions for storing cosmetics, but if you think logically, these points become obvious.

Where to store cosmetics at home

You need to store cosmetics in cabinets in a regular room.

The boxes should be different in height.

Before this I had a cabinet with equally high drawers. I was tormented and didn’t know where to put the brushes that needed a minimum height.

That's why I bought them at Ikea, namely:

“Alex” series with 9 drawers
“Alex” series 2 cabinets with 5 drawers
Tabletop “Linnmon”
Glass “Thorsby”

I tried to look for analogues in other furniture stores, but apart from school desks with crappy wooden cabinets, I couldn’t find anything. Although, no. I found one designer table with very stylish cabinets for some 300 thousand rubles

Organization of cosmetics storage

I store cosmetics in closed cabinets. Even brushes. In cups they quickly become covered with dust. And if they stand next to the window, then in the evening you can shake off the dust from them.

Yes, such storage does not look Instagrammably beautiful, but it is hygienic. And with as many brushes as I have, the entire table would have to be filled with glasses.

How to organize cosmetics storage at home

I was considering an acrylic organizer for cosmetics. But it takes up a lot of space and limits the number of products.

So I bought “Stodya” cutlery trays from Ikea. I had to cut off the excess on the sides because they didn't fit.

Why did I choose trays? Firstly, there are a large number of compartments, and secondly, they are easy to wash and wipe clean. I have one point: everything should be washed and wiped down.

Hence the second decision - buy glass for the table . By covering the work surface with it, I protected it from all types of loose glitter products, pigments, loose shadows and other cosmetics that easily spoil furniture.

In general, I thought through everything “from” to “to” in order to make maximum use of the space.

Each type of cosmetics has its own drawer, for example, lipsticks.

Separate drawer for pencils.

Another one for lipsticks.

The other one contains products only for creative makeup.

Pencils and eyeliners are stored separately.

Shadow section.

Another drawer, where in each compartment there are certain types of products: dry highlighters, sculptors, bronzers, creamy highlighters.

I combine some products in one drawer, but in each compartment they are distributed according to their purpose (concealers, eye shadow bases, tweezers, eyelashes)

It was very important for me to maintain the readability of cosmetics. It should be visible to the eye, and not lie somewhere off to the side.

I poured all the pigments into plastic pyramids. I found them at the Leonardo store.

Therefore, I think it is important to organize your desktop for storing cosmetics in a way that is comfortable for use.

And first of all, think about practicality, and only then about the beauty of the desktop.

This is how I see storing and organizing cosmetics at home.

How do you store cosmetics at home? Where exactly? How convenient do you think my option is?

How to quickly sell cosmetics? The main profit for the business will come from regular customers, who should be attracted by various promotions, bonuses, and discount programs. That is why advertising is one of the most important tasks of trade.

Even when drawing up a business plan, it is worth developing discount programs that will be applied to regular customers. To carry out such promotions, you will need to produce special loyalty cards. In the process of work, all advertising costs will definitely pay off.