Private security agency - business plan for opening

What is a private security company

CHOP stands for private security company. Such organizations are engaged in detective or security practice.

The security agency provides the following services:

• protection of human life and health;
• protection of the client’s movable and immovable property;
• safe transportation of equipment;
• maintaining order when organizing public events;
• creation of a document presentation point;
• installation and maintenance of systems: video surveillance, fire and alarm systems;
• consulting services on detective or legal issues;
• exercising control over an object using a remote control, which receives notifications from alarm systems.

Services

The activities of private security companies are aimed at making a profit by providing assistance to people/companies/organizations that need to protect personal, business and property interests.

List of services provided:

The range of private security services is regulated by Russian Federation Law No. 2487-1 (March 11, 1992) - “On private detective/security activities in Russia.” You can download it for free on the Internet and learn in detail about the legal nuances of doing business.

Today the most in demand on the market are:

• guard/physical security;
• video surveillance via cloud service;
• remote monitoring system.

Today, monitoring a protected object using cloud video surveillance is a serious competitor to other tracking methods. It allows the client to reduce their expenses on the purchase of expensive equipment for remote monitoring.

Weapons permit

Not all private security agencies' work involves the use of weapons. However, to protect some objects, the presence of weapons is necessary. By law, the drum of a weapon must be designed to hold a maximum of 10 rounds.

Before you buy a weapon, you need to equip a weapons room in the rented premises. The room must be lined with iron mesh and equipped with a metal door. Certain employees should be able to visit the weapons room.

For security purposes, it is permitted to use firearms such as pistols and long-barreled guns. Moreover, a gun is allowed to be used only when transporting valuable cargo; in other cases, a pistol is used.

According to the law, four security guards are limited to one firearm. In order for a security guard to have the right to use weapons, he must pass an exam at the local police department.

In addition to firearms, private security guards have the right to use gas weapons and cans, stun guns, rubber truncheons, metal detectors, knives and handcuffs. The use of weapons requires protection, so it is necessary to purchase body armor.

License for a private security agency

To open a private security agency, you must obtain a license that is valid for five years.

Primary requirements:

• Registration of a legal entity.
• Authorized capital – from 100 thousand rubles. without weapons and from 250 thousand rubles. when guards use weapons or when providing remote security services.
• The authorized capital cannot include raised funds, such as loans.
• The contribution to the authorized capital in the form of property cannot exceed 50%.
• The manager must have a higher education, as well as experience working as a security guard.
• The founders of a private security company cannot be: foreign persons; public organizations; stateless persons; civil servants and persons with a criminal record.
• A private security company cannot be a subsidiary, provided that the parent company is engaged in other activities.
• Be sure to follow the rules for handling weapons.

A detailed list of requirements is established by the Law of the Russian Federation dated March 11, 1992 No. 2487-1 and the Government Decree of the Russian Federation dated June 23, 2011 No. 498.

Licensing requirements vary depending on the type of security activity of the organization.

• Protection of the client and property is carried out in accordance with the job descriptions of the staff.
• Protection of objects with installation and maintenance of technical equipment provides for the presence of:

1. technical specialist;
2. intelligence teams working around the clock;
3. documents on the possibility of using radio frequencies;
4. firearms;
5. vehicle;
6. means of passive protection for employees.

• Consulting on human rights issues requires the presence of a lawyer.
• Organization of public order:

1. availability of instructions for staff;
2. means of communication and the right to use radio frequencies.

• The implementation of the access system must be carried out with instructions from the staff.

To obtain a license, an application using a special form and a package of documents are submitted to the Russian Guard department:

• certificate of payment of state duty in the amount of 7,500 thousand rubles;
• extract from the Unified State Register of Legal Entities;
• documents for the director: a copy of the diploma, a security guard's certificate and a certificate of completion of advanced training courses;
• constituent documents.

The period for reviewing documents is 45 days.

How to obtain a license and permits to open a private security company?

The process of obtaining a license begins with the entrepreneur contacting the police department located in the area where the company is registered and providing the following documents:

1. Confirming the state registration of the company, including the charter, memorandum of association and other papers.
2. Copies of a passport, university diploma, work book of the head of a security company.
3. Copies of security guards’ certificates confirming the identity of the company’s employees, as well as their admission to security activities.

According to the rules established by law, three months are given to review the documentation. The license is issued for a five-year period. It will be extended in the future.

How to open a private security company from scratch - finding suitable premises

To open a private security company from scratch, you need to find a suitable premises. The area of ​​the premises depends on the number of personnel on staff and the characteristics of the security service.

An office space should consist of several parts. To organize a reception and conduct interviews for personnel selection, 10 sq. m. is enough. m. The next room is a meeting room, which serves to conclude a contract with the client. This is another 15 sq. m. A separate room is allocated for storing special equipment and weapons. For such a room it is worth allocating 10 sq.m. You will also need space for a rapid response team that responds to an alarm from a client. The minimum size of such a room should be 20 sq.m.

Typically, novice security organizations take on the protection of municipal institutions and stores, where weapons and SBI are not required. Therefore, at first, a small room of 10-15 square meters is suitable for the enterprise. m.

How does private security company work: the basic principle of operation

The implementation of private security activities occurs after the formalization of contractual relations with clients. That is, an agreement is signed (by the head of the private security company and the customer) indicating the period for the provision of services, the type of security and other nuances.

In other words, licensed security services are provided on the basis of a concluded agreement with the customer.

Here it would be useful to remind you of the requirements for private security companies when obtaining a license:

• Mandatory execution of written contractual relations with clients. The agreement takes into account the legislative aspects regulating this type of activity.
• Agency employees must have the qualifications specified in the law, confirmed by the appropriate document - a certificate.
• Strict compliance with the legislative acts of the Russian Federation regarding private security companies.

Attention . The state has the right to control the work of a private security company after its licensing.

Choosing equipment for a security agency

After choosing a premises for a private security agency, you need to decide on the equipment. The amount of expenses depends on what services the organization will provide.

Approximate list of equipment for private security companies:

• car – 750 thousand rubles;
• centralized control panel – 380 thousand rubles;
• office equipment – ​​120 thousand rubles;
• furniture – 90 thousand rubles;
• equipment for the weapons room - 100 thousand rubles;
• weapons - 320 thousand rubles;
• walkie-talkies - 80 thousand rubles;
• workwear (20 pcs.) – 160 thousand rubles.

As a result, the total amount for equipping the office is 2 million rubles. This amount will be required to equip the office of a medium-sized private security company. A start-up company that does not use weapons in its work and does not control the object using a remote control will need 300 thousand rubles for equipment.

Initial capital

Many experienced security guards who dream of starting their own business are wondering how to open a private security company, what is needed for this? It should be noted that to open your own business you need a minimum initial capital.

To begin with, the future owner of a security company must have at least 200 thousand rubles , necessary for the following needs:

• registration of a security agency as a company – 10,500 rubles;
• registration of a security agency as an individual entrepreneurial activity – 2000-2500 rubles;
• rent – ​​from 15,000 rubles/month;
• purchasing a safe – 7,000-10,000 rubles;
• purchase of weapons: traumatic pistols (5-7 thousand rubles), knives and bits - up to 30,000 rubles;
• tailoring of individual uniforms – up to 10,000 rubles;
• hiring workers and paying them (per employee) – 10-12 thousand rubles.

Other expenses are possible, but they will follow after the company manages to make its first profit.

Recruitment

The efficiency of the company largely depends on the competent selection of personnel. Typically, employees are hired who have undergone training and have a security guard certificate. Often these are former police officers or military personnel. If an unlicensed employee is hired, he must undergo training for a fee.

Such an employee is allowed to work as a trainee only in tandem with an employee who has completed advanced training courses.

In Russia, private security guards are divided into categories. Depending on the rank, the guard can use a certain type of weapon.

The security profession is no longer a 100% male occupation. Now about 10% of the private security company’s personnel are women. Most of them come to this field from sports, due to an injury.

Personnel selection can be carried out by both the head of the company and a full-time manager. To operate fully, an enterprise will need an accountant – in-house or outsourced.

Many private security companies have a lawyer on their staff - he is the one who monitors the legal side of doing business. If you have a vehicle, you will need a driver. If a company provides alarm installation services, then a specialist of this profile will be required on staff. Also, a security company cannot do without technical personnel.

Increasing the client base

A new private security agency will need time to attract clients. Most clients prefer to work with large, trusted companies - even though their prices are much higher.

Private Security Company Clients:

• businessmen;
• celebrities;
• offices;
• the shops;
• shopping centers;
• industrial enterprises;
• municipal institutions;
• private companies.

Often, a company’s first clients come from staff who still have connections in law enforcement agencies. In this case, it is necessary to conduct an advertising campaign.

Types of advertising for private security companies:

• “word of mouth”;
• offering your services through direct sales;
• announcement in the media;
• outdoor advertising;
• creating an account on social networks;
• targeted advertising;
• creation of a website on the Internet;
• printing flyers and business cards.

An interesting and memorable company name and a creative sign can also attract customers.

How to get clients

Large agencies with extensive experience have their own regular clients, many of whom are so rich that they bring a very good income to the private security company.

A novice businessman will have to organize a search for his own client base , which is not at all easy, however, in the future he will know exactly how to create a private security company, step-by-step instructions for such an opening and the accumulated experience will be useful to beginners.

In most cases, a newly opened private security company has a very hard time, which is due to the lack of work experience and an established scheme for attracting clients. Fortunately, all such problems are completely solvable.

So, without practical experience in running the affairs of a security agency and finding clients, you need to hire exclusively former law enforcement officers and the military , since they know exactly how to open their own private security company, step-by-step instructions are not attached to it. Such people always have many acquaintances who need the services of a security agency.

The best option for attracting customers is the so-called “word of mouth”. You should spread the word about the new agency on social networks and among as many friends as possible. This is the only way to hope that soon someone will show interest and agree to cooperate.

This business is considered very closed and accepts new members with great reluctance . To avoid unexpected difficulties with your work later, it is better to immediately familiarize yourself with all the nuances of the security company’s work.

A gun is used to protect cargo; in other cases a pistol is used. Other types of security weapons are prohibited.

How much does it cost to open a private security company?

Opening a private security company will require large financial investments. The main cost item is the purchase of equipment.

The main monthly expense item is employee salaries.

How much can you earn as a security agency?

The profitability of a private security agency depends on three indicators:

• types of services provided by the organization;
• number of personnel;
• number of clients.

The average profitability in the security business is 20-30%. Average revenue is about 1.3 - 1.5 million rubles per month.

However, the greatest profit for the enterprise and 100% profitability are brought by such types of services as personal and remote security.

Prospects for the development of a security company

Opening a full-fledged private security company with remote security services, a mobile team, and a weapons room is not easy. Creating such a business will require additional investments and expanded staff. Many agencies start with the protection of small objects: kindergartens, educational institutions, shops, etc.

Over time, having gained experience and receiving a stable profit, you can invest in expanding your business. But small firms find it difficult to compete in this niche.

To become a leader in the market, a security company requires appropriate personnel, new equipment, special equipment and the use of the latest technologies. The use of modern programs such as “Emergency Assistance” and “Green Corridor” makes it possible to provide services not only in one’s own region, but also in neighboring regions.

Market description and analysis

State of the Russian security market:

• at the end of 2020, there were 23,079 private security companies in the register of small and medium-sized organizations;
• most of the reserved companies are micro-enterprises, where the number of employees does not exceed 15 people;
• according to the Federal Coordination Center for Heads of Security Agencies and the Chamber of Commerce and Industry of the Russian Federation, the market capacity is about 250 billion rubles (2017);
• in 2014, 719 thousand people were employed in the functioning of private security companies;
• in Russia, private security companies have the right to work within the region of their registration;
• large security companies with employees from 1 to 5 thousand occupy about 5 percent of the market capacity;
• prices for services in different agencies reach a difference of 20-50%;
• the vast majority of private security companies are represented on the Internet and have branded websites;
• According to unofficial information, about 50% of the capacity of this market is in Moscow and St. Petersburg.

The most popular segments of security services in Russia today:

• protection of buildings of hospitals, schools, universities, government agencies, etc. (about 75% of the total revenue of private security companies);
• personal security (up to 5%);
• protection of industrial facilities (approximately 10-15%).

Photo gallery

Number of registered and operating private security agencies at the end of 2016

Number of private security companies according to the register of small and medium-sized enterprises at the beginning of 2017

The target audience

Consumers of the services of private security companies are legal entities and individuals, such as:

• kindergartens;
• secondary schools;
• music and arts organizations;
• higher and secondary vocational educational institutions;
• shops/hypermarkets;
• restaurants/cafes;
• banks;
• Insurance companies;
• offices;
• warehouses;
• shopping and business centers;
• state organizations;
• museums;
• private individuals;
• industrial enterprises, etc.

Competitive advantages

High competition in the market places the following requirements on private security agencies:

• provision of a full range of services;
• excellent quality of service;
• affordable prices (flexible pricing policy);
• professionalism of employees;
• maximum speed of response to calls;
• availability of the possibility of organizing armed security of the facility;
• presence of transport in the required quantity;
• material liability.

Advertising campaign

The optimal set of marketing tools for a small private security company:

• branding (having a memorable and sonorous name);
• functioning of your own informative business card website;
• placing advertisements on the Internet on sites that are frequently visited by the intended target audience;
• advertising in regional newspapers, on local television (for example, in the form of a ticker);
• positive feedback from clients about the company’s service, who can recommend the private security company to their partners, friends, etc.;
• formation of an impeccable reputation of the agency;
• conducting negotiations with potential clients by visiting them in person or by talking on the phone.