A sea of unforgettable experiences for children and possibly adults. Planetarium programs allow you to immerse yourself in the secrets of the world, explore the corners of our planet, improve your erudition and increase knowledge about the world around you. The unusual presentation of educational material makes the learning process exciting and accessible for children even in the provincial parts of our country.
Description of the project “Mobile Planetarium”
- An inflatable dome, which is made of durable material that does not transmit light. Inside the dome, a video image is demonstrated on the entire internal surface at 360 degrees. This is possible thanks to the internal coating of the dome, a projector and a special hemispherical mirror. This creates a kind of “presence effect”
- The structure is light and compact in design; it can be placed almost anywhere, both outdoors and indoors. The main thing is that the room has an area of at least 40 square meters. meters and a ceiling height of 3.5 meters, these could be gyms of kindergartens and schools, shopping centers.
- A sea of unforgettable experiences for children and possibly adults. Planetarium programs allow you to immerse yourself in the secrets of the world, explore the corners of our planet, improve your erudition and increase knowledge about the world around you. The unusual presentation of educational material makes the learning process exciting and accessible for children even in the provincial parts of our country.
Installing the planetarium structure takes a total of about 20 minutes, the dome is inflated using an air blower in 5 minutes, the rest of the time is spent on placing equipment and chairs. Only 1 person can manage the planetarium and make trips to different schools, camps and kindergartens. Thus, it can be called mobile.
How to organize a business
The company's organizational plan includes several stages of work. The first step is business legalization. Next, the entrepreneur will have to buy equipment, find a place to place the mobile planetarium and start promoting it.
Registration of activities
Registering a mobile planetarium will take no more than 3 days. The ideal option for legalizing this type of activity is opening an individual entrepreneur. When submitting an application to the tax office, you must immediately select a simplified taxation system with a rate of 6% of the amount of income.
List of documents:
- passport of the future entrepreneur with a photocopy;
- TIN;
- statement;
- receipt of payment of state duty in the amount of 800 rubles.
The individual entrepreneur registration certificate will be ready three days after submitting the documents.
Purchase of equipment
There are two ways to purchase equipment for the project - contact a specialized company and order a turnkey planetarium, or buy everything separately - a dome of the required size, a projector, mats, acoustics. The first option is more convenient. Mobile installations differ in size, technical equipment and configuration and, accordingly, cost.
The basic kit includes:
- a fabric two-layer dome with a diameter of 5 m, the height of which is 2.7–3.2 m;
- record player;
- projector;
- set of films – from 5 to 7 pieces;
- acoustic system;
- air blower;
- air flow power regulator;
- sphere-shaped mirror with bracket;
- packing bag;
- promotional materials;
- repair kit;
- certificate.
Different types of mobile planetarium configurations and the cost of equipment are shown in the table.
You will have to purchase mats or inflatable chairs for spectators. Their number can vary between 15–30 pieces depending on the capacity of the dome. To get additional profit, it is advisable to purchase several astronaut suits. They will be used for photo shoots.
Mobile planetarium location
The mobile planetarium can be installed in any place where there is access to the power supply. In summer, it is better to place the structure in a crowded place where there are many children, for example:
- in central park;
- on the embankment;
- on the territory of a sanatorium or tourist center.
With the onset of cold weather, the location will have to be changed. Shopping and entertainment centers are ideal for hosting a mobile planetarium. In winter, you can transport equipment to schools and kindergartens, offering a new program each time. This possibility must be discussed in advance with the manager.
Staff
To run such a business you will not need hired workers. An entrepreneur can handle it quite well on his own. The mobile planetarium can be easily dismantled. It takes no more than 30 minutes to install. The weight of the equipment depends on the configuration and size of the dome and ranges from 20–40 kg.
For the first time after the launch of the project, the business owner will be able to independently charge clients for watching films, turn on and configure the equipment. In the future, you can consider hiring 1-2 employees.
Before launching the project, you need to conduct an advertising campaign. Residents of the town should learn about new entertainment. You can notify them in different ways:
- using posters;
- distributing leaflets and flyers;
- through local newspapers or radio.
- through the Internet.
Attention! After starting work, it is worth developing a loyalty system for large families and regular customers. Additional services will help attract more clients - photo sessions inside the dome against the backdrop of space objects or the underwater world, holding competitions and cooperation with animators.
Where can I use a mobile planetarium?
- In places where children gather: schools, kindergartens, camps, etc.
- Shopping centers, adults also willingly visit the planetarium
- Museums
- Palaces of creativity
A mobile planetarium is mobile because it can be transported at any time and any place. For example, use it in childcare centers on weekdays, and put it in a hypermarket on weekends.
Selection of suppliers
When choosing a tent, buy a two-layer one: it is stronger and more reliable. Evaluate the equipment, documents and overall price. A good supplier can always be found on the Internet, because now many buyers write reviews about sellers, on the basis of which one can objectively judge the quality of a particular product. It is better to make payment by bank transfer after the goods are delivered to you.
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The main suppliers of mobile planetariums throughout the country are Altair and Adventure. For Altair, the price depends entirely on the size of the structure: 65-125,000 rubles. The delivery kit includes a dome consisting of two layers, a strong bag, a pump, as well as a set of materials and tools intended for repair work.
offers options at higher prices, ranging from 68 to 231,000 rubles. The package includes a two-layer dome shell, as well as a ready-made fire department permit.
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Advantages of offering a mobile planetarium for children's institutions
- There is no need to organize trips for children; the mobile planetarium itself will arrive where needed and at any time.
- A session with all organizational aspects takes exactly one lesson, so there is no need to disrupt the educational process.
- Sessions in the planetarium increase interest in development and learning, increase the degree of assimilation of educational materials, as they combine entertaining, educational and educational moments.
The mobile planetarium is absolutely safe, as it consists of fire-resistant material, it has no floor, so unobstructed exit is possible. Inside the planetarium, the ventilation system is constantly running, which means it can’t be stuffy there.
Organization of advertising
Organization of marketing for “promotion” of a portable planetarium is simple. Advertising must be targeted, directly addressing educational institutions in your city. To be more convincing, print beautiful flyers and booklets, and publish a colorful demonstration video on the Internet. You can create a group on VKontakte and gradually attract new users, since advertising on social networks is inexpensive, and sometimes even free.
So, you can organize this business even if you are a newcomer to the world of entrepreneurs, and if you carefully analyze the local market and develop an effective promotion strategy, the business will always have a high return and will quickly recoup the costs initially invested in it.
What equipment to choose for a mobile planetarium
Sessions can be attended by a variety of age groups, and there are many films to suit different interests and ages. The dome with a diameter of 5 meters can accommodate up to 15 people.
It is possible to purchase planetarium equipment individually or as a complete turnkey set. The list of required equipment includes:
- Dome
- Spherical mirror
- Projector Full hd 1920*1080
- Player with connecting cables
- Supercharger
- Acoustic system
- Projector stands and mirrors
- Connecting wires
- Movie
All this will cost approximately 155,000 rubles.
You will also need chairs or sofas (RUB 15,000), as well as equipment delivery (RUB 20,000). Total capital investments will amount to 190,000 rubles.
Pros of running a planetary business
- Initial investments are about 150-200 thousand rubles;
- At the initial stages, it is not necessary to hire additional employees; it is quite possible to handle it yourself;
- Payback in a couple of months or less;
- Mobility;
- Transporting all equipment in a regular car without any problems;
- You can immediately buy a complete set of everything you need along with films (the price of such offers starts from 200 thousand rubles);
- You just need to register as an individual entrepreneur using OKVED code 92.51 (Activities of libraries, archives, club-type institutions).
- No special education or skills are required. It is only necessary to have communication skills, goodwill and the ability to conduct dialogue in order to agree on the installation of a planetarium somewhere;
- Continuous enrichment of diverse content and improvement of entertainment programs.
How much can you earn by opening a mobile planetarium?
During weekdays, approximately 8 trips will be made per month; 3 groups (15 people) will be served on each trip. On the weekend there will be about 5 sessions, but the hall will be only 20% occupied. The total number of people served per month will be: (8 x 3 x 15) + (8 x 5 x 15 x 20%) = 480 tickets sold.
Price of 1 ticket = 100 rubles.
Total monthly revenue: 480 x 100 = 48,000 rubles.
Net monthly profit: 48,000 – 30,000 = 18,000 rubles.
Annual profit: 18,000 x 12 = 216,000 rubles.
The payback period for the Mobile Planetarium project will be 1 year.
These indicators are calculated taking into account the very low workload of the project. In conditions of decent advertising and daily work, economic efficiency indicators will be much higher.
Cost and profit issues
To start a business you will need a sum of money of about 270,000 rubles. The payback period for the initial costs, in this case, will be about six months - with the condition that the profit each month is approximately 40,000 rubles.
So, more about startup costs:
- registration of documents - about 1,000;
- additional expenses - 3,000;
- purchase of equipment - 183,000;
- advertising campaign - 30,000.
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Every month you need to pay:
- space rental - 10,000;
- salary to employees - 30,000;
- for depreciation and fuel and lubricants - 5,000.
Business vision technology – mobile planetarium
The technology of doing business related to a mobile planetarium is primarily related to the choice of its location. To do this, it is necessary to analyze the target audience in this place, and it includes children aged 3 to 14 years. After this, calculate the financial costs of purchasing everything necessary, and this is not only the rental and purchase of equipment, but also employee salaries, tax payments, etc. In addition, you will need to spend money on an advertising campaign to attract as many visitors as possible. These are not all the points concerning the technology of doing business - a mobile planetarium.
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Advantages and disadvantages of business
This type of business may seem like a very promising area of work. However, in reality, this area is characterized by its own pitfalls. In order to find out whether it is worth working in this direction, it is necessary to evaluate all the advantages and disadvantages of the chosen direction. Among the main advantages of this business, good profitability and a high rate of return on investment should be highlighted. Even a beginner in this field will not encounter the difficulty of choosing the necessary equipment. The ease of assembly and installation of the dome allows you to avoid unnecessary costs of hiring additional workers. The ability to engage a wide audience and the low barrier to entry into business is the main advantage of the area in question.
In addition to the above advantages, there are a number of important disadvantages. The high level of competition forces entrepreneurs to constantly make adjustments to the list of materials intended to be shown to clients. In some cities, businessmen have difficulty attracting new clients. Despite these shortcomings, the mobile planetarium is one of the promising areas. Entrepreneurs who want to start a similar business can become pioneers of this niche in their region.
