What can you build and develop your business on? For example, on human passion, on the ability and desire to take risks. We are talking about bets on sports, political and other events. In other words, about the bookmaker business. Not everyone can start such a business from scratch, if only because it requires significant financial investments and the preparation of a large number of permits. But even a novice entrepreneur can buy a franchise of a well-known bookmaker’s office, such as the Betting League.
You will learn how to do this from the article.
Features of opening a bookmaker's office under a franchise
By purchasing a franchise, a businessman receives the right to use the company’s trademark and the opportunity to work under a well-known brand. And this eliminates unnecessary costs for advertising and promotion. The company, as a rule, provides the necessary software, ready-made developments and business schemes.
More than half of the bookmakers opened by entrepreneurs on their own close in the first six months of operation precisely because of shortcomings in the game strategy.
Another advantage of starting a franchise business is that there is no need to obtain a license. Usually this process is accompanied by many checks and requires considerable financial costs. All you need to do is pay from 130 to 200 thousand rubles to the franchisor so that he can add you to the management company’s license. If you compare this amount with the costs of obtaining a license yourself (in this case, you will definitely need a bank statement indicating the availability of capital in the amount of 1 billion rubles), then it will not seem so big to you.
It is important to take into account some of the difficulties that you may have to face:
- Initial capital is required to open and create a reserve fund.
- The need for careful selection of location, since the profitability of the enterprise depends on this.
- The need for qualified personnel is a cashier and a professional analyst.
- Limitation on the number of bets during the first time of operation.
- Working with a diverse group of citizens.
Bookmaker business today
A bookmaker is a professional bettor on the results of various sporting, cultural, political, financial and other events. He must be able to predict these results, accept bets, and pay predetermined winnings to the winners.
Every day, the bookmaker’s office collects a list of offers of quotes for various types of competitions. It's called "line". Each event is assigned a certain coefficient. The bettor knows in advance what his winnings will be if he guesses correctly. It is paid immediately after the end of the competition.
Most often, bets are placed on the results of football, basketball, hockey matches, winners in racing, and boxing. Among non-sporting events, it is popular to bet on the results of the Oscars, Grammys, and Eurovision.
Smart clients of bookmakers play on sure bets. For example, it has been noticed that betting odds on the team of your own country are always lower, and on the team of the opposing country – higher. By betting in the bookmakers of both opposing countries in each match, such players always have at least a small win.
There are other secrets of experienced players that the trained eye of an office employee reveals immediately: they try to be inconspicuous, they usually play for sports that are exotic for us, not for winning, but for secondary indicators. Once they win, they immediately leave.
Another category of clients who pose some danger to the bookmaker are athletes. They are professionally versed in their types of competitions, so they are more likely to guess the result.
But 90% of players are not so smart and usually lose. Because it’s not so much the office that plays against them, but mathematics.
A professional bookmaker honestly pays well-deserved winnings to clients. But the system is built in such a way that in the end, according to probability theory, the office turns out to be profitable.
The most common among them are:
- students playing in noisy groups. For them, it is not the winning that is important, but the process itself;
- pensioners – bet small amounts on “ours”. If they lose, they are satisfied at least with their patriotism;
- Caucasians only bet on LIVE competitions that are shown on TV. They lose constantly, but they believe that they were deceived by the bookmaker;
- migrant workers. They always choose inflated odds and lose;
- gambling addicts who were deprived by the evil government of the right to squander their earned money in slot machines. Now, in retaliation, they come to bookmakers’ offices and leave every penny here;
- random people heard something about the opportunity to get fabulously rich in one day and came to try. They bet on those competitors who they heard something about on TV. Having lost once, they calm down and leave;
- other categories of office regulars - beggars, gopniks, etc. - are busy here mainly with the redistribution of winnings using their own methods. They do not bring profit to the establishment, but they spoil its image and scare away honest clients who sincerely and voluntarily give their money to the office. It's the bouncer's job to get rid of them.
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Most Popular Franchises
Let's look at the most popular franchise options.
"Betting League"
A young but already proven company. On the gambling market since 2008. Bets are accepted on sporting events, political events and events in the world of show business. The office is distinguished by high-quality customer-oriented service. It offers its partners several franchise options: socially oriented and commercial.
The premises must be located in a high-traffic area and be decorated in accordance with corporate standards
What does the franchisee get?
- Software that meets all requirements.
- Professional staff training.
- Consultations and support from the franchisor.
- Equipment at an affordable price.
- Possibility of using corporate identity.
What requirements does the franchisor make?
- Availability of financial resources necessary to start the office.
- Initiative and desire to develop business.
The predicted payback is 1 year. Information about the lump sum fee and royalties must be clarified with official representatives
It has been operating successfully since 1997 and has more than 50 branches throughout the CIS.
Bookmaker's office "Marathon"
What does the franchisor offer?
- Assistance in preparing documents allowing you to engage in bookmaking activities.
- Advertising support.
- Training.
- Software and development.
- Client base.
The cost of the franchise is 250 thousand rubles. Royalty is 15%.
The predicted payback is 6 months.
"Betcity"
The company provides a large selection of bets in different areas: from sports to cultural and financial. Like many others, it has a well-promoted website where you can place bets online.
What does the franchisee get?
- Marketing support
- Working under a famous brand.
- Ready-made business model.
- Software.
The cost of the franchise and the amount of royalties should be clarified with official representatives of Betcity.
The profit of the office directly depends on the software, so it is important to understand what services you need and to prevent disruptions in their operation in the future
"Bingo Boom"
The group occupies one of the leading positions in the Russian gambling business. It has representative offices in 130 cities of the Russian Federation.
Bookmaker's office, designed according to corporate standards "Bingo Boom"
What does the franchisor offer?
- Use of the company's trademark.
- Consultation and support of partners.
- Drawing up a financial plan.
- Individual office design project.
- Technical support.
- Employee training.
- Marketing support.
Requirements for franchisees:
- Compliance with corporate standards and concepts.
There is no lump sum fee. Royalty is 15% of revenue. You will need to pay a monthly license fee of 30 thousand rubles.
The predicted payback is from 3 to 6 months.
"Chance"
It has more than 200 branches and branches. It was founded in 2003 and gained wide popularity in the Russian Federation, Kazakhstan, Lithuania, and Kyrgyzstan.
What does the franchisor offer?
- Qualified staff of analysts.
- Providing different forms of cooperation to partners.
- Training.
- Excellent reputation.
- Software.
- Legal and technical support.
Requirements for franchisees:
- Experience in trade or service provision.
- Entrepreneurial spirit and desire for business development.
- Availability of necessary financial resources.
The cost of the franchise is 200 thousand rubles. Royalty - 20%.
The predicted payback is 4–5 months.
"Fonbet"
The company is one of the founders of the sports betting direction in Russia. It has an extensive structure of more than 900 branches.
What will the franchisee receive?
- Marketing support.
- Help with determining the betting line. Allocation of a personal manager.
- Software.
- Ready-made design project for a bookmaker's office.
- Assistance in training and personnel selection.
- Technical support.
Interior design according to Fonbet standards
What requirements are put forward to franchisees?
- Availability of financial resources.
- Willingness to follow all corporate standards.
There is no entry fee.
There is no piano, but you will have to pay monthly for the license and software.
The predicted payback is 1–2 months.
"Zenith"
It has been operating since 1998 and provides bookmaking services all year round, 24 hours a day.
What does the franchisor offer?
- Necessary documentary support.
- Marketing and technical support.
- Ready business model.
- Software.
- Statistics system.
Requirements:
- Availability of financial resources.
- Possibility of technical support for the bet acceptance point.
- Initiative and desire to develop business.
- Willingness to comply with corporate rules.
Royalty is 12% of revenue. Information about the lump-sum contribution must be clarified with official representatives.
Company Description
Researchers believe that the origins of bookmaking—betting on the outcome of certain sporting events—go back to the ancient world. Modern bookmakers originated in England from betting on horse racing. Subsequently, this type of business spread to other sports, and subsequently to non-sports events, for example, political ones.
“The first international bookmaker company” - this is the official name of the “Betting League” - appeared in our country in 2007, and since 2008 it began developing a franchise network. Over the years, more than 500 betting points of the Liga Stavov bookmaker have been opened in 120 Russian cities.
A betting league is not just a business based on customer excitement and the desire to get a quick win. His goals:
- formation and development of bookmaking culture;
- increasing and stimulating interest in sports;
- development of an intelligent approach to predicting the results of sporting events and placing bets;
- sponsorship of various sports.
Since 2014, the Betting League has been the general partner of the RFPL (Russian Football Premier League). In addition to the RFPL, BC's partners are the VTB United League, the Handball Federation, the Russian Biathlon Union, the Russian Basketball Federation, and the All-Russian Volleyball Federation.
Which franchise should you choose?
In order to make the right choice, follow the recommendations of experts in the field:
- It is necessary to find as much information as possible about the potential franchisor: how many years the company has been on the market, whether it has a license, etc.
- Carefully study the agreement and terms of the franchise: starting capital, amount of the initial contribution, royalty amount, requirements for the arrangement of premises and equipment, conditions for the provision of software.
- Try to find reviews about the company as a franchisor.
Features for different cities
Before making your final decision, pay attention to some nuances regarding the region and the specific city where you are going to open a bookmaker's office:
- Assess the market's occupancy with bookmaker services.
- Analyze your competitors: local offices or branches of large companies.
- Consider the population of the city and its socio-economic condition.
- Think about whether the services of bookmakers (physical and virtual) are popular in your city?
Expenses
Initial investment (table)
| Attachments | Amount (rub.) |
| Purchase of equipment | 60 000 |
| Room renovation | 50 000 |
| Registration of an organization (LLC) | 10 000 |
| Initial advertising | 30 000 |
| Total: | 150 000 |
It is important to consider the cost of purchasing a franchise if there is a lump sum fee.
Monthly expenses (table)
| Expenses | Amount (rub.) |
| Renting premises | 30 000 |
| Salary to employees | 60 000 |
| Advertising costs | 10 000 |
| other expenses | 10 000 |
| Total: | 110 000 |
It is imperative to take into account the payment for the license and software, if provided for by the terms of the franchise, as well as royalties.
Option to open an office on the Internet
When opening a bookmaker franchise on the Internet, an entrepreneur saves significantly. There is no need to search, arrange and equip the premises, and there is no need for a cashier. The franchisee’s task will only include promoting the site and maintaining it in working order, namely hiring specialists:
- system administrator;
- programmer;
- SEO specialist - will draw up and implement an effective advertising strategy for online promotion.
Advantages of franchising
Franchising programs are a kind of easy way to start a business. You don’t need to invent anything, fill your own teeth and gain your own experience.
The franchise holders have already done all this for you. By purchasing a franchise, you are essentially taking a ready-made working model.
This includes a trademark, corporate symbols and all the necessary tools for doing business.
If we are talking about business on the Internet, then the owner of the franchise receives a website ready to work. All you have to do is promote it online and directly develop your own business. At the same time, the franchise owner, along with all the attributes, also transfers a package of special knowledge necessary for successful work in the chosen direction.
All that is subsequently required of the franchise owner is to correctly follow the rules of the game established by its developers. At the same time, you can always count on information and technical support if something starts to go wrong.
If you have a license and certificates, bookmaking activities are legal. How to open a bookmaker's office: some useful tips, necessary investments, as well as possible problems and their solutions.
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