Business on unusual gifts. Business plan: bouquets of sweets. How to calculate the cost of a bouquet of sweets. Requirements for all candidates

Who among us doesn’t want to have our own business that brings in a constant income? Many people try, but not everyone succeeds.

When a person decides to open his own business, the first priority is what to do to avoid losses. There are a lot of options, but there are also nuances, for example, a small initial capital. But even in this case, potential entrepreneurs do not give up and think about what business to open with 50 thousand rubles. But there are options. One of them is the sale of bouquets of sweets.

Technology for making bouquets of sweets

Candy compositions are piece production. Buyers value them primarily for originality, unusual color combinations and realistic execution. For the business of producing candy bouquets to become successful, the master must constantly improve his skills and find fresh design solutions.

Learning how to make candy bouquets is quite easy. To do this you need to have a great desire and a little patience. Standard techniques for this craft can be found on various online learning portals.

Here, accomplished candy florists share their secrets and teach beginners the basics of this art. If you carefully study the materials with step-by-step instructions and watch several videos on this topic, then very soon you will be able to get to work.

The bouquet can consist directly of candies attached to improvised wire stems, or it can be an armful of flowers made of corrugated or other colored paper or fabric, and a sweet delicacy will be hidden in each such flower. You can arrange the compositions like a regular bouquet, packaging them in special paper or film and tying them with a beautiful ribbon.

But you can follow modern trends and create baskets or beautiful boxes with flowers. The more refined and original the bouquet, the greater the chance of selling it at a high price. After all, exclusive handmade items are valued higher than standard, standard-made gifts. The final product can only be limited by the imagination of the author and the financial resources allocated for consumables.

Home business idea: mini bakery as a business

Reading time: 5 minutes

Bakery is not a new type of business, and their number is constantly growing. But mini bakeries are not so common, but their range can be extremely large, since a mini bakery, as a home business, accepts individual orders. A well-promoted home mini-bakery can generate excellent income, having no analogues in terms of assortment in your area.

How much money do you need to start a business?

Materials for the manufacture of your future products must be purchased in advance. This will be the first expense that such a business will require; bouquets of sweets require a relatively small investment.

What is needed to make candy bouquets?

Initial consumables and tools will cost approximately 5,000-6,000 rubles. The list of required items includes:

colored paper of various textures and densities;
ribbons, fabrics, threads of different colors and types;
several types of adhesive tape, including transparent, matte, double-sided;
glue gun or clear glue;
wire of different sizes;
wooden sticks (skewers and toothpicks will do);
decorative jewelry (beads, bugles, rhinestones, artificial butterflies, dragonflies, ladybugs);
beautiful baskets of different sizes and boxes of interesting shapes;
sweets of various brands.

Depending on the set of source materials, the cost of candy bouquets will be added up. Simpler options with inexpensive candies inside are cheaper.

The price of large candy arrangements that require painstaking work and are made using popular expensive sweets will be much higher. The cost of one candy bouquet ranges from 500-800 rubles. And the market value is 1000-3000 rubles.

The average markup on a bouquet of sweets is 100-120%, which makes the business quite profitable if the master approaches advertising and sales issues competently.

Advertising for the Veronichka confectionery store

Advertising on billboards. Of course, the cost of such advertising is high, but it catches a person’s eye and once he reads it, he will simply automatically remember it;
Leaflets. Be sure to print colorful leaflets with your products and scatter them around the city’s mailboxes;
Stickers. Make stickers that say “The name of the product is sold here;
Agree with the maximum number of grocery stores, also talk about placing your stickers (at the initial level I would offer products for sale in small batches);
Equip the facade of your mini-bakery (a colorful sign will definitely attract attention). It’s good if you managed to rent a room for your mini-bakery successfully, but you could also be in an industrial zone (then this point will not work).

These are probably all the ways to advertise your products for a mini-bakery.

I would also like to immediately warn you: advertising on the Internet does not work, advertising in transport will not work either), you may be able to place advertising in transport... but this is only if your advertising budget is not constrained.

I would also like to draw your attention right away... advertising should always run, MONTHLY, and not so that you advertise once and forget about it.

Try to conclude agreements with the maximum number of retail outlets, let each of them have small sales (at first) because of the quantity, your turnover will be normal.

That's all! If you have questions, please post them in the comments or in my VK group “Business Secrets for a Newbie.” Good luck in business! Bye!

How to promote a business using candy bouquets?

One of the most difficult tasks of the candy and bouquet business is finding customers and sales channels for your product. The fact is that mass sales of such products, as a rule, occur on specific dates in the year. This opportunity is worth taking advantage of. In order not to miss the chance to talk about your products, you need to prepare an advertising platform in advance. The easiest way is to create a community on one or more popular social networks. This will not require additional investment and will be a fairly effective way to introduce potential clients to your work.

An effective way to gain the trust of future buyers is to give free trial gifts of your compositions to relatives and friends. These works will be included in the portfolio and will characterize the author of the candy bouquets as a professional. Information about sweet bouquets will be passed on by word of mouth, and better advertising cannot be imagined.

Bouquets of sweets are often ordered for various celebrations, so cooperation with holiday organizing agencies will also be a good opportunity to tell about yourself. Do not write off advertisements on thematic pages of newspapers, forums and ordinary paper business cards. Such advertising will not cost much, but it can also help a novice businessman find his clients. The payback period for a small business on candy bouquets ranges from 6 months to 1 year.

If advertising promotion works correctly, then very soon the aspiring entrepreneur will have a large number of orders, which may require business expansion.

Then it will be possible to create an information site or even an online store and hire several employees to help process incoming requests and calls, as well as to increase production volumes. If a business reaches such a scale, it will inevitably need to be formalized legally. The best option for making bouquets of sweets may be to open an individual entrepreneur. This legal form will help to significantly save on taxes and minimize the costs of doing business.

Advertising text for custom cakes with examples

This will attract additional buyers and help reduce the percentage of processing of unsold goods.

Before such events, flyers must be printed and distributed around the store.

Branding of company transport

Placing an advertising image of a bakery on vehicles that deliver products will attract attention due to its dynamism and wide coverage.

When the car is not engaged in delivery, it is recommended to park it in crowded places - at bus stops, near shopping centers, which are located in close proximity to the point of sale of the mini-bakery’s products. At such moments, a branded car turns into an advertising billboard.

Stimulating the distributor network

As you know, a regular customer or wholesale buyer is the dream of every manufacturer. Therefore, in addition to advertising to attract the end consumer, it is necessary to establish contacts with retail outlets and stores that will sell products baked by the bakery. To motivate them, it is necessary to develop special delivery conditions and pricing policies.

Event Marketing

This method of promotion involves organizing holidays, concerts and other events aimed at attracting the attention of a potential buyer. It can be held in honor of an opening, an anniversary, or to coincide with a public holiday.

For such a business, one of the effective ways to attract regular customers is the so-called. “Word of mouth”, but a reputation is formed over years and for this it is necessary to constantly carry out advertising events. Also, an increase in sales will depend not only on advertising, but also on polite and communicative staff, the high quality of all products, and the constant expansion of the range.

Material on the topic: How to independently create and conduct advertising on the Internet

Questions and answers on the topic

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High-quality and inexpensive delicacy

Unlike chocolate products, lollipops are generally considered an inexpensive confectionery product. To prepare this sweet delicacy, as a rule, simple recipes are used - molasses, sugar and water. Caramel differs from lollipops with a logo only in its airiness, which is achieved through a special preparation technique.

The fillings for these sweets can be different. Fillings made from fruit and berry puree made from plums, apples, and apricots are considered not only the most delicious, but also the safest and most beloved among adults and children. It goes without saying that all these components are beneficial for the body, especially pectin, which is responsible for normalizing metabolism and reducing cholesterol levels. For older customers, you can order lollipops with liqueur fillings.

Lollipops with a logo should not only come in a variety of flavors, but also be of high quality. There should be no traces of filling on the outside of the wrapper.

Creating a mini bakery as a business

Starting capital: 30 - 60 thousand rubles;

Monthly profit: 5 - 20 thousand rubles;

Payback period: 2 – 6 months.

The cost of creating a mini bakery will be 3-5 average salaries. The main thing is to have the mindset in this business, then even a home bakery will become the main income of the whole family.

The first step is preparing the premises. A 3x4 kitchen will be just right only if the sink, refrigerator and dining table are in another room. It is better to allocate a separate room for this or combine the kitchen with the bathroom. All available tools and cabinets are available in each apartment, but equipment will have to be purchased. We purchase ovens, mixers and other equipment of various types at the very beginning of the business in order to immediately show the seriousness of your mini-bakery.

In the event that your apartment can be completely used as a mini bakery, you can create a coffee shop with fresh pastries in another room. This way your clientele will grow every day, and your profit will be twice as much as the profit of a regular mini bakery.

Product manufacturing

You can bake anything: pizzas, buns, cakes, pies, cookies, bread, etc.