The Cinnabon franchise is a world-famous format of combining a mini-bakery with a cozy cafe. The bakery's product line includes signature buns. The recipe for making them is unique, and the technology is patented. The product is based on cinnamon and cream cheese. The buns are made in the presence of the client, strictly following the brand owner’s recipe, minor changes to which can ruin the taste of the product.
What franchising offers the buyer is what today’s article is about.
Description of the Cinnabon franchise
A Cinnabon franchise includes a license for the production and further sale of products of this brand in a specific territory. The contract specifies at which address the activity will be carried out.
In addition to the license, the client receives:
- technology business plan;
- consultations;
- cost estimate;
- return on investment plan;
- recommendations for selecting premises;
- training lessons for line and management personnel;
- a team of specialists who will be in the cafe in the first 8 days after its opening;
- promotional material;
- media brand support;
- modern software for cash registers and linear equipment.
The company operates in dozens of countries around the world and has more than 100 establishments in our country. The Megagroup organization has exclusive rights to promote Cinnabon in the Russian Federation.
Advantages of a Cinnabon cafe franchise
The main advantage of the Cinnabon cafe franchise is the quick payback of the project. In addition, the partner receives:
- a working business model that has proven its viability;
- quick return on investment;
- technological project, which takes into account the parameters of the cafe and the requirements of standards (SNiPs, GOSTs, SanPins);
- unique menu;
- advertising support;
- consultations on the selection of premises;
- training.
4 days before the opening of the cafe, a consultant comes to the new franchisee to help at the final stage. He will check compliance with all rules and recommendations, point out any shortcomings and stay for another 4 days after opening to observe how the work is progressing and make adjustments if necessary.
