Burger franchise - types, costs, subtleties and nuances

Opening a fast food restaurant as a franchise has long been not the most difficult task among domestic entrepreneurs. When choosing a partner, many are guided by the terms of the franchise or their financial capabilities. An important factor is the popularity of the brand with which you want to cooperate.

Burger King is a chain of fast food restaurants. It has been operating in Russia for seven years, during which time more than 500 restaurants have been opened throughout the country. This brand is popular among the population, which ensures the stable development of the company.

The price of a Burger King franchise is, of course, impressive, but if you have the opportunity and sincere desire, you can not only quickly open your own Burger King restaurant in any city, but also ensure yourself a confident income due to a constant flow of customers.

The company is especially proud of the absence of closed representative offices. Since the company very carefully selects partners, all the restaurants in the network are successfully developing.

Franchise benefits

The company is one of the leaders in the fast food field. This is confirmed in 2020. This name has a huge number of fans not only in our country, but throughout the world. A successful business model guarantees success for all partners. The parent company offers staff training, as well as full support when opening a restaurant.

Despite the large investments, Burger King pays for itself in a maximum of two years. In light of the growing competition in the field of public catering, cooperation with such a giant of this market is very profitable and minimizes all risks. In addition, there is opportunity for development.

Those partners who decide to open additional restaurants do not pay a lump sum fee, which helps to move forward. The customer audience is very diverse, but, basically, the company positions itself as a chain of family restaurants with quality service.

Review of the best franchises

Successful Russian and foreign burger joints are developing as franchise networks. There are already several offers on the domestic market. Let's consider what requirements franchisors make and what they offer in return.

#FARSH

This is a franchise of the famous restaurateur Arkady Novikov and the largest beef producer in Russia. Designed for a wide range of entrepreneurs. The lump-sum contribution is not allocated separately, but is included in the volume of start-up investments - 6 million rubles. Royalty 6% and 1% marketing fee, but not less than 300 thousand monthly.

Franchisees of the Minced burger receive:

assistance in selecting and decorating premises;
design project;
ready-made technological solutions;
turnkey equipment;
supplies of marbled Black Angus beef at partner prices;
training;
marketing promotion at the federal level.

In fact, for 6 million rubles, the franchisee receives a ready-made business with an established product supply system and proven equipment. Already, the chain, launched in December 2020, is in 3rd place in terms of the number of burger outlets and sales volume in Russia.

Black Star Burger

The Black Star burger franchise is available to entrepreneurs in the Far East and foreign countries: the company plans to open establishments independently in large cities of Russia. Currently, according to the official website of the franchise, the development of the network is on pause. The owners plan to reach a certain level in Moscow, and then move to the regions.

For this reason, there is no information about lump sum fees and royalties. According to preliminary data, the franchise will cost at least 10 thousand dollars (650 thousand rubles). Such a high price is explained by the company's popularity and potentially large profits. The franchisor claims that each establishment sells from 2 to 4 thousand burgers daily, and the restaurant’s revenue reaches 1.5 million rubles per day.

The popularity of Black Star burger joints is associated with the popularity of one of their owners, rapper Timati. He owns 17% of the company's shares. The main stake (49%) is held by businessman Yuri Levitas.

Contacts for contacting the franchisor are on the official website.

The franchisor will help you decorate the interior, select and install equipment, and arrange product supplies

Hesburger

The Finnish chain of fast food restaurants is developing as a franchise in Russia. The total investment for opening a restaurant will be at least 70 thousand euros (5 million rubles), and the franchisee will give 17.5 thousand euros (1.2 million) as a lump sum contribution. The partner will pay a monthly royalty - 7% of turnover, and 1.2% as a marketing fee. The franchisor obliges to spend less than 1% of revenue on local advertising. Payback will take about a year, and preparation for the opening will take at least 4 months.

Hesburger offers:

recommendations for selecting premises;
traffic analysis;
investment model of the future restaurant;
assistance in design and construction;
assistance with obtaining permits;
training for managers (in Moscow);
marketing and promotion consultations;
training at the opening site.

Khachburger

Burger "Khachburger" is a project of Buro Holding with 5 years of experience in the fast food industry. There are 2 establishment formats available:

Food court. Small points with an area of 15 to 20 sq.m., mainly in shopping centers. Investments from 2 million, payback, 12 months, net profit from 240 thousand.
Street Retail. Cafe with an area from 40 to 80 sq.m. Investments from 2.5 million rubles, payback within a year. Net profit from 240 thousand.

The company's website lists the priority cities for the network - Moscow, St. Petersburg, Kostroma and Samara.

The franchisor offers:

opening in 6 weeks;
proven business model;
payback in 1 year;
marketing support;
legal and accounting support;
personal manager;
content for social networks;
quality control of products and employees;
remote management of business processes.

BurgerKit

The BurgerKit franchise is available in two versions:

“Small Whale”, 40-70 sq.m;
“Big whale”, from 70 to 120 sq.m.

Information about the lump sum fee, royalties and starting investments is not publicly available - the franchisor calculates them individually for each new partner. The peculiarity of BurgerKit is that the company not only sells the opportunity to work under its own brand. It provides the partner with a huge amount of information and ready-made solutions:

design project;
20-day training program;
centralized supply;
IT platform;
opening schedule;
54 performance standards;
recipes of dishes;
marketing strategy;
full production cycle;
technical project.

You will have to invest 1-2 million rubles to open a burger shop

What is provided to the franchisee

The cost of a Burger King franchise includes a whole range of services that the central office provides to its representative offices. First of all, this is equipment that is ideal for preparing a standard restaurant menu. The franchisor also provides complete information about the menu, with all the tricks and secrets. Such information can only be obtained after signing the contract. In this case, full consultation is provided at all stages of opening and operation.

All staff are trained to perform quality work. Professional marketing and advertising support is provided, the franchisee is provided with all the advertising tools to attract customers and promote their restaurant.

Also, all applicants for partnership are considered individually, so some franchise conditions may be changed, including in favor of the franchisee. In addition, the manager himself is trained, in accordance with the company’s rules. This will help you understand and arrange the internal workings of your restaurant according to the rules of the general network.

How to become a Burger King partner

To purchase a Burger King franchise in Russia, you must contact official representatives of the company. Then provide a complete package of documents that confirm the fulfillment of all the conditions put forward by the franchisor.

Company representatives review your proposal and make a decision. If the applicant is suitable for partnership, a franchise agreement is signed. In accordance with this agreement, the franchisee must pay a lump sum fee and also undertakes to make monthly contributions. After this, equipment is purchased, all employees are trained, and other procedures related to opening a restaurant take place.

Before the opening of the outlet, an advertising campaign is held, materials for which are provided by the franchisor. During the entire period of operation of the restaurant, no fees are charged for advertising and marketing services by the franchisor. In some cases, the franchisee can pay the lump-sum fee in installments over several months, but this is discussed before signing the contract.

Reviews about working with the company

The Burger king franchise has been operating in our country since 2010. During this time, a large number of entrepreneurs became partners of the company. Therefore, there are people’s opinions that you can rely on when choosing a franchise. Reviews about this organization are extremely positive. The disadvantages, for the most part, are the high cost and excessive requirements for the premises.

But in the end, everyone who was able to open up earns very decent money. We have selected several reviews from real entrepreneurs who already have a franchise agreement in hand.

Vladislav. 43 years. Nizhny Novgorod. I always knew that you could make money on hamburgers in our country, as well as abroad. Realizing that I couldn’t open such a restaurant from scratch myself, and the competition was high, I decided to turn to a franchise. Among the many offers, I paid attention to Burger King. The most difficult thing was choosing the premises. There are a lot of conditions. The total area is 380 square meters, and the ceiling height is at least three meters. All this splendor should stand on a very busy street or next to a shopping center. As a result, I invested, together with the initial payment, almost 30 million rubles. I've been working for three years now. Next month I will reach net profit.
Karina. 38 years. Moscow. When I decided to open a restaurant as a franchise, I looked through more than a dozen offers. Having found out how much a Burger King franchise costs, I wanted to give up the idea. But after reading reviews on the Internet, I decided to try it. Room of 300 sq. meters was owned, and there was experience in catering management. The hardest thing was to find an expert who would provide a letter of recommendation. I invested 24 million, 2 of which were a lump sum contribution. I’ve been working for a year, the profit is stable, it hasn’t paid off yet, but I already have a desire to open a second restaurant. Moreover, you won’t have to pay, and the monthly payment will be reduced.
Sergey. 40 years. Volgograd. The Burger King franchise is not for beginners. When submitting an application, you will be required to provide a letter of recommendation, as well as experience in management work in catering activities. Ideally, owners of such establishments are welcome. Despite such difficulties, I am satisfied with the partnership. The support is professional, advertising and marketing are established, the staff is trained, I have all the production technologies at my disposal. I spent 28 million rubles on the opening, and in three years I paid it all off. I’m thinking of opening another point, the conditions will be milder.
Vsevolod. 32 years. Saint Petersburg. I've been planning to open Burger King for a long time. Therefore, for a long time I studied their policies, and also worked in the catering industry. This experience was useful to me during negotiations with company representatives. As a result, I spent almost 3 million on the Burger King franchise in Russia, and I’ve been working for 14 months now. More than half of the money has already been returned. The monthly payment is 5% of income, a quite acceptable figure. I took 8 people from the staff - they were trained at the central representative office of the company in the Russian Federation. To buy a franchise, I had to look for a premises for a long time - I didn’t have my own. But company representatives were satisfied with the long-term lease.

Business Features

A burger shop is a fast food establishment, so the number of visitors is important to it. The average check in a burger shop is usually lower than in a restaurant or cafe. The more guests the burger joint serves, the more it will earn—this is the idea behind the format. They are distinguished from other catering outlets by their large numbers, high attendance, emphasis on the taste of the product and the relative cheapness of the menu. In the absence of restaurant sophistication, burger shops are expected to have signature quality, which can only be achieved with a high level of work organization and modern technology.

To be profitable, a burger chain needs a sufficient number of outlets in places with heavy traffic. The format can be either stationary - establishments on the lower floors of individual buildings, a kiosk in a food court in a shopping center, or mobile - a tent, street stall or van. The small format does not allow storing a sufficient amount of products and installing powerful equipment, in particular an extractor hood, which is necessary when making burgers.