A barbershop franchise is a great opportunity to have a popular and profitable business. Barbershops are gradually replacing classic hairdressers and salons, offering clients not only fashionable haircuts and beard styling, but also pleasant leisure time. It’s time to figure out what makes barbershops successful, and which franchises are definitely worth paying attention to.
What is a barbershop
Today, the salon services market is undergoing a number of qualitative changes.
There are establishments that can not only provide relevant services to the client, but also allow them to spend their free time with interest, enjoy communication and new acquaintances. In the wake of changes in the service sector, a new direction has emerged, called “barbershop”.
This fashionable word came to us from the USA, where in the 30s of the last century the first establishments aimed exclusively at male clients appeared. By the middle of the 20th century, barbershops had become a thing of the past; they were replaced by classic salons where men and women could get themselves in order.
The very concept of “barbershop” comes from the Latin word “barba” - beard. The name was not chosen by chance, because the owners of the men's salon wanted, even through the name, to fully convey that this establishment is intended exclusively for men. It is noteworthy that the first “men’s” establishments, where you could trim your beard, get a haircut and groom yourself, preceded the opening of barbershops. These were some kind of barber shops that operated in large European countries back in the 18th century.
Gradually, the idea of creating a men's club with similar interests, where you can chat with friends, discuss sports news, and cut your beard, became more popular. Where else if not in a barbershop could you combine business with pleasure: get your hair and beard in order and just have fun?
Clients were delighted with such establishments, and their owners quickly became rich and opened new barbershops.
So, a barbershop is a salon that provides hairdressing services to exclusively male clients. This is a kind of closed club of interests, immersing you in the era of past times, where you can spend your leisure time with interest and receive qualified service from a hairdresser.
The very concept of “barbershop” is more complex and comprehensive than a men’s salon or hairdresser. The thing is that the owner of the barbershop strives to recreate a unique atmosphere in his establishment. Imagine that you came to a salon in the early 30s of the last century. It is filled with appropriate decor, somewhere in the corner a wonderful record is playing and you can hear men’s laughter accompanied by the clink of glasses. The unique atmosphere is one of the secrets of the barbershop. A simple hairdresser is an establishment intended solely to provide relevant services. No matter how hospitable its employees are, it still cannot compare with the flavor of a barbershop.
The barbershop is to some extent the embodiment of historical reconstruction, as it introduces its visitors to the style of past centuries. A non-standard approach to providing ordinary services attracted the attention of the public, and men around the world enthusiastically embraced the revival of barbershop traditions. Today, this is one of the most profitable types of business, attracting both experienced businessmen and those who are just taking their first steps in business.
When talking about a barbershop, it is impossible not to talk about its employees. The employees of such an establishment, as a rule, are highly qualified, they are thoroughly familiar with newfangled trends and are able to serve the client at the highest level. In addition, these are quite sociable people and even, to some extent, subtle psychologists and versatile personalities. They are able to support any conversation, set a positive mood and impeccably fulfill all the client’s wishes.
A stylishly styled beard is one of the trends of the season, so what better time than now to open your own barbershop? To create such a business from scratch, you need to invest a lot of effort and money. In addition, it is important to understand how best to convey the atmosphere of the past, where to find professionals and how to competently “promote” a newly opened barbershop.
If you have no desire to “reinvent the wheel” and do not have large finances, it’s time to think about purchasing a barbershop franchise! This way, you save yourself the hassle and don’t have to worry about a lot of legal aspects. All you need to do is choose the most suitable franchisor (the company that sells franchises) and follow the established work plan. The issue of renting premises, selecting workers, advertising and other important issues has been resolved in advance. We invite you to consider the best barbershop franchises that should bring you profit and success.
Choosing a place to open a barbershop
Men's salons always have a limited number of visitors. Most often, this is a contingent with average incomes, ready to pay about 1,200 rubles for a haircut. Compared to standard hairdressing salons, the price tag is slightly lower.
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You shouldn’t expect local gopniks to flock to the salon. Such places are visited only by men who know taste and have a sense of style. Usually young people from 20 to 40 years old come to the master. Therefore, the permanent location should be closer to the central areas with a lot of people around. It is especially convenient to open a barbershop close to business centers and places where young people gather (cafeterias, clubs and entertainment centers). If you choose the right area, the payback will come faster.
Chop-chop
Chop-chop is one of the best establishments not only in Russia, but also in Europe.
The unique flavor, wide range of services and high level of customer trust have made this barbershop a high-level establishment. This is a real men's club in which every man dreams of being. It is a pleasure to cooperate with a franchisor, since he guarantees 100% success and a consistently high level of earnings.
Features of the Chop-chop franchise:
- Availability of entrance fee;
- The investment amount for the purchase of a barbershop franchise is 2.5 million rubles;
- Payback period: 20 months.
It is noteworthy that the franchisor does not impose strict requirements regarding the premises of the barbershop. He takes upon himself all the main concerns regarding the design and supply of equipment. Although the franchise is not cheap, the investment will pay off in a short time.
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Mustache
emerged in 2014 and immediately found a lot of positive feedback among clients.
This is one of the best chains of hairdressing salons in the Volga region, which is gradually expanding its sphere of influence throughout Russia. The franchisor promises to help business owners in just 21 days to help open an establishment that is guaranteed to bring in at least 200,000 monthly.
Features of the “Mustache” barbershop franchise:
- The total number of investments ranges from 800,000 to 1,000,000 rubles;
- The initial mandatory contribution ranges from 190,000 to 290,000 rubles;
- Royalty - 19,000 rubles from the third month of operation of the establishment / 4% of profit from the fourth month.
The company undertakes to help in finding and decorating premises, as well as in finding employees, supplying equipment and furniture in just 21 days. The franchisor offers online training for employees, assistance in resolving the legal side of the issue, as well as in promoting the establishment online. Affordable prices and comprehensive assistance from the franchisor make the franchise one of the most attractive in Russia.
Training and support
Our support is support in everything.
This is a free design project of a room that we will find together with you, a visit of professionals to your city who will help you in all difficult situations throughout our cooperation, who will train your craftsmen and give them the unique OldBoy technology.
We will not just advise you, but will do everything for you, from finding employees to maintaining social networks and supporting advertising and promotion of your business.
Razor
Barbershop "Razor" perhaps claims to be the most stylish and fashionable salon in your city. The establishment has gained wide popularity thanks to well-coordinated teamwork and highly qualified employees. The barbershop aims to ensure that every client is satisfied, stylish and fashionable.
Features of the project:
- The entrance fee is 400,000 rubles;
- Royalty is calculated per seat (within the capital and region - 5,000 rubles, within the region - 15,000 rubles);
- 5,000 rubles must be allocated for specialized marketing research necessary to determine market conditions.
The basic principles of the franchisor’s work are professionalism, democracy and saving the client’s personal time. If you want to open a high-level barbershop, then Razor is what you have been looking for for a long time. The company constantly supports its partners, providing further development and assistance in doing business.
Analysis of the market and level of competition
The target audience
You can’t count on reaching a male audience from young to old: older men are unlikely to be ready to pay a tidy sum for a haircut. In addition, most of them have been getting their hair cut by the same hairdresser for many years.
Potential clients include:
- middle-aged men with average and high incomes and a desire to look good;
- the children of these wealthiest men;
- students and young people seeking to stand out and attract attention;
- representatives of various informal youth and other youth movements.
Factors influencing income level
Among the factors that directly determine the level of income of an establishment are:
- Service level. No amount of advertising will bring back a dissatisfied customer.
- Advertising. It is difficult to attract new visitors; you will have to work hard.
- It is the number of clients and the amount in the check that determine the revenue.
- The amount in the check, in turn, is formed from the list of services offered. The more diverse it is, the more likely it is that the client will be interested in them.
Possible risks
It is not enough to simply open a barbershop (a men's room in a hairdressing salon) and declare it an elite establishment. Such a statement must be supported. Among the risks that a novice businessman should anticipate:
- Insufficient level of professionalism of craftsmen. Their selection must be very careful; the business owner must take care of the growth of professionalism, ensuring attendance at courses, seminars, and competitions.
- Low demand for services. Before starting a business, it is worth thoroughly studying the market situation and the level of competition.
- Low profitability and long payback period for business. You should not immediately set your sights on a large-scale enterprise, purchase a large amount of furniture and equipment, or hire many craftsmen. It’s better to start with 1–2, but very good, qualified specialists who can attract and convince customers and raise the prestige of the establishment. And then expand as needed.
OldBoy
OldBoy is a non-standard offer for those who want to have not only a barbershop, but also a tattoo parlor, operating within the framework of one project.
An amazing offer for the brutal, strong and stylish. This barbershop will definitely attract the attention of real men! OldBoy is unique not only due to its non-standard services, it is memorable to visitors due to its skillful combination of loft style with conservative English style in the interior.
Features of the barbershop franchise:
- The initial investment is 400 thousand rubles;
- Total costs are 1.2 million rubles;
- According to the franchisor's requirements, the premises for the salon should range from 35 to 80 sq. m. m.
To date, 92 branches of the company have been opened, it’s time to join the ranks of the lucky ones and receive a solid monthly profit!
Marketing ploy for promoting a barbershop as a business
Opening your own barbershop is not enough. It is necessary to launch advertising so that hundreds of people know about the salon, and an influx of clients begins. On average, businessmen spend about 50 thousand rubles to promote a project.
Today, the most popular option for advertising distribution is the Internet. There are a lot of options! Initially, you should create a website with a brutal design. Draws of discount cards, coupons for discounts or free services, and so on are organized for visitors.
It would be a good idea to post advertisements about opening your own barbershop on men’s themed resources. It may be worth seeking the services of bloggers to advertise your salon.
And of course, we must not forget about external information. This could be billboards, handing out leaflets, advertising in fashion magazines and much more.
DANDY
A chain of British barbershops has successfully migrated to the Russian market, displacing competitors with high quality service.
The barbershop offers extremely quick and stylish hairstyles, beard styling, and more. The clients of the establishment are those men who value their own time and want to deal exclusively with professionals in their field.
Features of the barbershop franchise:
- Lump sum payment – 190,000 rubles;
- Royalty is 20,000 monthly;
- The total cost does not exceed 1 million rubles.
The company provides a detailed business plan, and also coordinates all the main activities in the process of establishing a barbershop.
Relevance of the business idea
Being well-groomed is no longer a luxury, but a necessity for business men.
Barbershop is a men's beauty salon specializing in men's haircuts, straight shaves, trimming and modeling of beards and mustaches. During 2020, the number of barbershops in Moscow and St. Petersburg increased almost 3 times: by the end of December, there were 121 and 56 men’s salons in the capitals, respectively.
However, the niche is still far from being filled. The opening in St. Petersburg will be especially relevant, where representatives of the creative class become its clients.
Adviсe
- Carefully analyze the franchisor's offers. Pay attention to the analysis of the company’s position in the market, reviews of its work;
- A barbershop franchise is not suitable for those businessmen who wish to independently coordinate the work of the establishment, as well as for those who have their own vision of issues related to the design of the premises;
- The basis of any barbershop is the presence of high-level professionals. You should find the best candidates for the position who have work experience, are sociable and open;
- Carefully read all provisions of the contract before agreeing to cooperate. Make sure there are no pitfalls in the agreement;
- Despite the fact that you are adopting someone else’s idea, you need to understand everything related to the barbershop. Constantly develop yourself, attend business trainings, stay up to date with all trends in hairdressing.
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Conclusion
A barbershop franchise is a great opportunity to open a solid, profitable establishment in a short period of time that can bring in at least 200,000 rubles monthly. Many successful companies are happy to share the secrets of success, providing the opportunity to work on their behalf. Buying a franchise will save you from many problems and bring maximum pleasure from your work.
“Why do you think it is easier to purchase a franchise than to build a business from scratch? Are the costs of purchasing it justified? Leave your comments and don’t forget to rate the article, your opinion is important to us!”
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Author of the article Angela Karpacheva Freelancer
Useful recommendations for aspiring entrepreneurs
- When starting your own business, you should thoroughly understand the essence of the issue, master special concepts, and become “your own” in this environment.
- You can’t skimp on advertising; these investments will pay off tenfold.
- You shouldn’t try to be like someone else; individuality and creativity are highly valued in the service market.
- Specialists must be aces, gods in their field. You can’t skimp on their training and internships, or pay for their labor. Along with hairdressing, a barber must master the basics of psychology, be able to win over the client, convince him that only here he finds himself in the hands of a real haircut and styling guru.
- At the initial stage, it is very important to control everything yourself and keep the salon constantly in sight. Masters who cannot meet the demands must be parted with immediately.
Before buying furniture and equipment, you need to draw up (or order) a clear business plan with calculations in order to clearly see the relationship between costs and expected profit.
Opening hair salons and barbershops under franchise: action plan
Opening a hair salon and barbershop implies the following:
- Evaluation of proposed franchises. Launching a franchise allows you to buy a business model that has already proven itself in the market.
- Studying the presentation, conditions for entering the business, requesting a business plan.
- Conducting personal negotiations with the franchise representative and business owner.
- Signing the contract.
- Payment of a lump sum fee.
- Owner training.
- Renting premises, carrying out repairs, purchasing equipment and materials.
- Selection of experienced craftsmen, if necessary, sending them for training.
- Organization of an advertising campaign.
How much money does a barbershop bring in?
Calculations and reviews from barbershop owners show that a hall for three stylists should generate at least 500 thousand rubles per month in income. Otherwise, “the game is not worth the candle.” Considering that the average check is 1.5 thousand rubles, to ensure 30% profitability, the establishment must be visited by at least 30 people per day, or 10 clients per stylist.
Achieving such results is not so difficult if you choose the right place and regularly engage in self-PR. In any case, the business strategy should be based on a specific clientele: wealthy men “in search”, wealthy pedants, senior officials and businessmen working with foreign partners.
How does a franchise differ from the standard approach to starting a business?
First of all, it is distinguished by a completely thoughtful plan. No matter how hard an ordinary person tries to calculate everything, he cannot keep up with specialists in terms of knowledge and detail of the franchise strategy. The franchise offers a completely ready-made solution to all issues. This makes such a business safer.
In addition, for example, barbershop franchise is intended not only for Moscow . It is calculated for a specific city, taking into account its population. This indicator is used to determine, in particular:
- the magnitude of future attendance, and therefore revenue and expenses;
- the size of the staff, the level of their salaries, salary taxes;
- required room area.
And “Ya”
barbershop franchise Moscow is cheaper than opening a business the old fashioned way.
