How to open a swimming pool for infants, a business plan for a children's pool with calculations

Niche prospects

The need to organize children's leisure time is an important task for many parents. It's no secret that they are willing to spend good money on this. Finding a suitable activity for a child is not always easy. Especially if we are talking about a small city or region. The optimal solution for many is a swimming pool, which is great for strengthening children's health. At the same time, children never get bored here, so they often enjoy going to the pool. Experienced entrepreneurs have long understood this, which is why there are gradually more and more swimming pools for children. Taking this into account, we can say that the niche is now relatively free. At the same time, there is a high probability that over time even more companies will occupy it and competition will increase.

Stages of drawing up a business plan for a children's pool

To create a business plan for building a swimming pool, you will need to go through the following main steps:

1. Analysis of the market situation - consumers, their preferences, competitors, pricing policy features, factors influencing the development of the industry;
2. Description and justification of the concept - organizational structure, personnel, list of services, price list, location of the future company, etc.;
3. Determining resource needs, including financial;
4. Calculation and forecast of key performance indicators;
5. Determining the effectiveness and feasibility of project implementation;
6. Identification of possible risks and ways to eliminate them.

Oceanica

appeared in 2020. Since 2020, it has been cooperating under a franchising system. The initial payment here ranges from 210 to 460 thousand rubles (depending on the region of operation of the branch).

The parent company helps select a suitable pool, negotiates its rental and hires experienced employees. The franchisor is also opening a branch. A business model is given and ongoing support is provided. All business processes are automated. Necessary standards and instructions are provided.

Risks and disadvantages of business

The main feature of the “pool” business is the lack of room for error at the initial stage. Poor ventilation, poor-quality equipment, room temperature or poorly purified water can cause an accident or outbreak of an infectious disease. Such a business will not have a second chance - word of mouth among parents works very quickly, and a damaged reputation (especially in a small area) is almost impossible to restore.

It should also be noted that there is a sharp seasonal decline: in the summer, parents with children prefer to leave the city; in winter, during severe frosts, they are afraid to leave the premises after water procedures.

Sources

• https://AlteraInvest.ru/rus/biznes-idei/detail-1947078/
• https://igotmoney.ru/kak-otkryt-detskij-bassejn-i-dostich-100-000-rub-pribyli/
• https://zhazhda.biz/plan/detskij-bassejn
• https://vipidei.com/uslugi/kak-otkryt-bassejn-dlya-grudnichkov/
• https://realybiz.ru/idei/biznes-ideya-otkrytie-detskogo-bassejna
• https://business-poisk.com/kak-otkryit-basseyn-dlya-grudnichkov.html
• https://crediti-bez-problem.ru/kak-otkryt-detskij-bassejn-ot-0-do-7-let-biznes-plan.html
• https://bouw.ru/article/basseyn-dlya-malishey
• https://poolstroi.ru/biznes-na-detskom-bassejne/
• https://Zapusti.biz/biznes-idei/bassejn-dlya-grudnichkov
• https://journal.tinkoff.ru/kids-swimming/

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Pearl

The Zhemchuzhinka early swimming center appeared in 2013, and the company has been operating as a franchise since 2020. The lump sum contribution in this case is 350 thousand rubles.

The parent company controls the construction and renovation of the premises (assistance is provided in its selection, a design project is provided). She also helps you select the necessary equipment. Training is provided to franchisees and their employees. All necessary teaching materials are provided. Constant consulting support is provided.

Approximate opening dates

Pool opening schedule:

From the moment the business plan is developed to the launch of the swimming complex, it will take about 1.5 years.

Crawl

Children's swimming school "Krol" was founded in 2020. The size of the lump-sum contribution: from 170 to 550 thousand rubles (depending on the population of the city or region in which it is planned to operate).

In this case, the partner receives a unique training methodology - it was developed by international level professionals. Access to automated IT systems is also provided here, which helps control all financial and operational issues. A database of advertising and information materials is also provided. Clients (parents), in turn, use their personal account and mobile application. For an additional fee, the parent company takes care of all the preparation and launch of the point. In the future, assistance from a personal manager and technical support are provided.

Clients and promotion

On average, 400 children study in one studio. To be profitable you need at least 200.

There is almost no seasonality. Peak load is from May to September. With the arrival of cold weather, there are 20 percent fewer clients. In the case of childhood epidemics, such as influenza, the number of students is reduced by 30%.

by 30%

the number of clients decreases during childhood epidemics

The average age of clients is 25-40 years old, income is above average, most live within a radius of 5-10 kilometers from the studio. Usually these are parents who are actively involved in the development of their children. In addition to swimming, kids go to several more training sessions or courses. On average, parents take their children to classes for 9 months, 10% of clients take classes longer than 2-3 years.

Much attention is paid to working with customer reviews on social networks and to administrators in the studio. 80-85% of them are positive, and the negative ones relate to three main problems:

1. There was a glitch in the schedule - the client was late, the coach got sick and the lesson was postponed, the child got sick and missed several classes.
2. Difficulties with recording during peak months from May to September.
3. Coach changes - parents and children get used to the instructor and are often unhappy if he changes.

The most pleasant and enthusiastic reviews are printed out and hung in the hall - so that other parents can see it too. Once a month they invite a photographer to shoot content for social networks and parents.

In order for a child to participate, parents must bring a doctor's certificate.
This stage scared off many clients, and they disappeared. Now, once every month or two, Aqua-Class invites a pediatrician at its own expense, who will examine the child for free and issue a certificate. If the client warns that he cannot come on the day of the appointment, he is charged 50% of the cost of the lesson. If at least a day in advance, then they transfer it free of charge. Clients are often dissatisfied: “It’s not my fault that the child got sick. Why are you punishing me? They are explained that if the instructor is not paid for downtime, no one will simply want to work.

Entrepreneurs listen to customers and try to correct the causes of dissatisfaction. For example, on the recommendation of clients, faucets with thermostats were installed in the showers so that the water temperature did not jump from cold to hot. They installed playpens so that parents could leave the child and go away for a while or occupy a second one if they came with two.

Children's corners in the Aqua-Class studios. Competitors often make playing areas too large. Sergei believes that this is unprofitable. The child needs to be occupied for half an hour - a few square meters are enough for this.

There is no waste of space in the hallway either - such a board with colored chalks can captivate a child for 20 minutes.

Most clients come through word of mouth. The main promotion channel is Instagram and Facebook. Contextual advertising works poorly - it is tied to a specific location and is not suitable for advertising a studio. We tried offline promotion in children's clinics and centers: we placed advertisements, met with clients, and held events. This turned out to be labor-intensive and ineffective.

Sergey and Nastya do not offer significant discounts or free classes. At first we tried to make the first lesson free, but the conversion rate was low. Now the first lesson is 160 rubles cheaper than the standard price. Instead of free ones, there are gift classes that clients receive for purchasing a large subscription or from partners (children's centers, kindergartens and clinics) for purchases from them.

10% of revenue comes from the sale of additional products (caps, goggles and swimwear), drinks (coffee, water, juices, oxygen and milkshakes) and snacks. The administrator handles sales.

In the spring of 2017, Aqua Class held an infant swimming festival among its students in Khabarovsk. It was a big family celebration where the children showed what they had learned during the studio sessions. Parents can get to know all the instructors in an informal setting, chat with each other and brag about their children’s successes.

Splash-squeal

The “Bryzgi-Vzgi” children’s pool chain was founded in 2014, and has been cooperating under the franchising system since 2020. The lump sum contribution here is 500 thousand rubles.

The franchisee here receives all the necessary knowledge and technology to operate the pool. Representatives of the parent company help select premises for work and help attract clients. All branch employees are trained. Call center and quality control department services are provided. An IT platform is provided, a corporate website is provided. Various promotions and marketing activities are carried out. All related consultations are provided.

Required room area for work: from one hundred square meters. It must have non-residential status and be located on the ground floor.

Marketing plan

For the planned pool, we will select as the target audience women 23-40 years old with young children and those preparing for motherhood, while focusing on a healthy lifestyle, sports and active recreation. We will not focus on the male audience, since in most cases mothers, not fathers, think about the development of the baby and the selection of additional activities for him.

The pool for children is supposed to be promoted through advertising on the Internet and social networks, thematic groups and forums for parents and expectant mothers, street advertising and distribution of leaflets in the residential area where the pool is located, and advertisements on radio and online publications. The establishment is also planned to be included on interactive maps and services for selecting places for leisure and children's development.

To increase audience loyalty, it is planned to hold promotions, give away trial classes, and give discounts from partners: children's clothing stores and goods for pregnant women, children's cafes, clubs, kindergartens, schools, shopping centers. It is planned to place advertisements in these places, as well as in antenatal clinics and clinics. In addition, it is planned to conduct excursions and open days in the complex, and distribute discount coupons through aggregator sites.

Approximate advertising costs in the first year of operation of the pool:

• Creation of a website and groups on social networks (50 thousand rubles).
• Advertising on the Internet and popular public pages on social networks (30 thousand rubles).
• Advertisements on the street and leaflets (60 thousand rubles).
• Media (100 thousand rubles).
• Monthly support for some channels in the amount of 50 thousand rubles.

Total for the first year: 240 + 50 x 12 = 840 thousand rubles.

Aquatubbies

The children's health center began its work in 2011. At the same time, the company began franchising activities in 2020. The lump-sum contribution here depends on the scale of the business and ranges from 290 to 490 thousand rubles.

The entrepreneur is provided with step-by-step instructions, assistance in choosing a suitable premises and given its layout. The partner also receives a list of necessary equipment and information about trusted suppliers. Packages of all necessary documents for conducting activities are provided. All corporate standards are also provided. The head (owner) of the company undergoes training. An automated client service program is configured and connected. Online consultations are provided throughout the entire period of cooperation.

The approximate area of ​​the room here should be from eighty to three hundred square meters. Required number of employees: from three to ten people.

The sequence of actions for opening a children's pool for infants in a business plan

After conducting a market analysis and drawing up a business plan, you can begin direct preparations for the opening of the pool , which is divided into the following main stages:

1. Business registration and tax registration;
2. Search for premises or land for construction;
3. Carrying out repair work;
4. Purchase and installation of equipment;
5. Recruitment and hiring of personnel;
6. Obtaining permits;
7. Start of an advertising campaign;
8. Organization of the opening.

To carry out all stages, funds are allocated in accordance with the financial plan of the business plan. A ready-made pool business plan is available for download using the link below. You will receive a complete document with well-structured information, all necessary calculations, as well as an easy-to-use financial model that can be modified in accordance with the specifics of your project. Such a document will allow you to attract investments and obtain bank loans, demonstrating your professional approach to business.

Glug-glug

The Bul-bul early swimming center appeared in 2013. The company has been providing franchises since 2020. The entrance fee here is 370 thousand rubles.

The parent company, as expected, helps throughout the entire period of cooperation. In particular, she provides all the necessary consultations, teaching materials and gives advice on the selection of equipment. Standard marketing support is also provided.

Required number of employees: from two to four people. Approximate area of ​​the room for work: from eighty to one hundred square meters.

Advantages and Disadvantages of Opening a Public Swimming Pool Business in a Business Plan

When drawing up a business plan, it is important to take into account all the nuances, especially to identify the positive and negative features of doing business in a particular area.

Speaking about the advantages of opening a swimming pool , we can highlight the following:

• Constant high demand;
• Low level of competition;
• Demand from the population;
• High profitability;
• Possibility of receiving subsidies from the state.

Like any other, this business has certain risks, including:

• Significant financial investments;
• Strict requirements from the state;
• Failure to comply with sanitary standards may cause harm to the health of visitors;
• Complex organizational process;
• High maintenance costs.

All this should be reflected in the concept of the future company.

Baby whale

The Kitenok children's pool chain appeared in 2009 in Belgorod. The company has been providing franchises since 2020 and today its branches successfully operate in different regions of Russia. The entrance fee here ranges from 180 to 500 thousand rubles (depending on the chosen format of work).

Representatives of the franchisor select a suitable premises and provide advice on the preparation of all documents. A detailed list of necessary equipment is given, and training is provided for the management and employees of the branch. Methodological materials are also provided. Franchisee consultations are available 24/7. Information about the partner is posted on the company's official website. To attract customers, various promotions are held on a regular basis.

Required room area: from sixty to one hundred and ten square meters. Estimated number of employees: from five to ten people.

Financial plan

The monthly attendance of the pool is 500 people, a subscription for which costs 2,000 rubles per month. Massage services will be used by 100 people with a subscription (4,000 rubles) and 100 people with a one-time visit (900 rubles per session). Manicure and pedicure services will be used by 300 people per month, the average bill is 1000 rubles. Let's also add the use of a children's room: 150 people for 100 rubles. We receive monthly revenue of 1.8 million rubles. Annual revenue will be 21.66 million rubles.

Monthly profit consists of the difference between revenue and expenses for the month; in the case of a swimming pool project, it comes out to 200 thousand rubles. Profit for the first year will be 2.4 million rubles.

The break-even point for the first year is calculated using the formula: (revenue x fixed costs) / (revenue - variable costs). We get: (21.66 million rubles – 19.16 million rubles) / (21.66 million rubles – 6.14 million rubles) = 26.7 million rubles.

Profitability = profit / revenue x 100% = 2.4 million rubles / 21.66 million rubles x 100% = 11.08%. The profitability level for a pool varies on average from 10 to 20%, therefore, our project will work in plus. To get better results, you should focus on attracting more clients. Payback = starting investment / profit for the year = 6.14 million rubles / 2.4 million rubles = 2.6 years, 30 months.

The profitability of the project can be increased five times if you buy a room for a swimming pool, but the payback will be 6.5 years.

NEMO

The NEMO Infant Swimming Center opened in 2020 in Chelyabinsk. Swimming pools under this brand offer classes for children aged from one month to one year.

After concluding the contract, the entrepreneur receives a step-by-step plan for conducting business. Consultations are provided on choosing suitable premises and finding employees. The latter are also trained. A set of marketing activities is carried out: a website is created, it is promoted and connected to contextual advertising systems. Sales scripts are provided for working with clients. All necessary printed materials are provided. A business is launched on average within two months.

The area of ​​the room should be more than seventy square meters. The partner is required to have basic employee management skills.

Standards and requirements for a children's pool in accordance with the business plan

First of all, you will need to register as a legal entity or individual entrepreneur, as well as register for tax purposes and choose a taxation system.

After this, you should take care of obtaining the conclusion of Rospotrebnadzor and the fire inspection. If the building is not rented, but is being built, then it will be necessary to obtain a construction permit issued by the local administration.

Supervisory authorities impose numerous requirements for a public swimming pool , which are important to take into account in the business plan . Particular attention is paid to:

• Internal equipment - locker rooms, dressing rooms, showers;
• Water – its composition, temperature, impurities;
• The pool itself - depth, number and width of paths;
• Maintenance system - the order of processing, heating, ventilation, cleaning, etc.

All requirements are contained in the corresponding collection of sanitary and epidemiological rules and regulations.

Sea stars

The federal network of children's pools "Starfish" appeared in 2014, and it has been operating as a franchise since 2020. Entry fee: from 490 to 690 thousand rubles. Starfish pools are designed for children aged from one month to twelve years.

The parent company provides training for the branch's trainers. A website with a customized advertising campaign is provided, and assistance from a full-time marketer is provided. The pool is promoted on social networks, and this work is monitored on a regular basis. Printed advertising materials are provided, and the partner receives scripts for communicating with clients. All related online consultations are provided.

Approximate area of ​​the room for work: from eighty to two hundred square meters. Required number of employees: from six to ten people.

Payback period for investments in a children's pool in a business plan

From 3 to 5 years.

Business plan for a public swimming pool, including for infants

The business plan has a clear structure, contains detailed financial calculations, and the financial model allows you to flexibly change any business parameter. This is the optimal solution for those who plan to attract investments, want to get a loan or have a ready-made template for developing their business plan.

Structure of the financial model of the basin

A financial model is a separate file in MS Excel format - essentially it is a separate product designed for business planning and calculation of all its indicators. Each of the parameters of the financial model can be changed manually. There are no macros in the financial model. All formulas are transparent and changeable.

Detailed calculation of pool investments

While working on a business plan, we look at dozens of different sources of information. This includes data from equipment suppliers, industry portals, interviews with market experts, and official statistics - such systematic data analysis provides a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .

Business income plan

A necessary component of a full-fledged business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to look at profitability in the context of a separate profit center or even a separate product.

Basin cash flow forecast

The cash flow statement is the most important document in any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.

Ocean Babies

was founded in 2014, and has been cooperating under the franchising system since 2020. The entrance fee here ranges from 190 to 390 thousand rubles. In this case, children aged from two months to seven years are taught swimming. It also offers water aerobics classes for pregnant women.

Having purchased a franchise, an entrepreneur receives step-by-step instructions and advice on all operational issues. Assistance is provided in selecting a suitable room, its layout is carried out in accordance with all standards. The manager and his employees are trained. Branch pages are created on social networks, targeted advertising is set up.

Required room area: from fifty to two hundred and fifty square meters. Required number of workers: from one to nine people.

The essence of business

The essence of the business plan for opening a children's pool is being developed in order to launch a center with two bowls for children of different ages (very young children and those aged 5-10 years), as well as the need to open a massage room in which various activities for newborns and pregnant women. The goal is to reach as many children as possible, providing both individual and group lessons. The target audience is people with average income, aged 25-45 years, with children under the age of 10 years.

Organizing a swimming pool for infants aims to create a highly profitable enterprise, through which it is possible to increase profits and satisfy consumer demand aimed at increasing the number of healthy children.

For this plan to work, you need to buy or rent a premises with an area of ​​at least 2,000 square meters. m. It should be located in an area of ​​the city where a sufficient number of the target audience lives.

Services of this business:

• Lessons with an instructor (one-time);
• Regular training (if you purchase a subscription);
• The work of a children's massage therapist;
• Kids room.

Speaking about the seasonality of business, in the summer the number of visitors decreases several times.

Brief analysis of supply and demand

There is a lack of water sports complexes in Russian cities. Many of them, created back in Soviet times, are technically outdated. Given the obvious interest of Russians in sports, the shortage of swimming pools provides great opportunities for enthusiastic entrepreneurs.

Marketing experts estimate that a city with a population of up to 1 million people should have about 30 medium and large swimming pools to meet demand.

Exercises in aquatic complexes are in demand because swimming improves health and does not overstrain the body, has an anti-stress effect, and improves mood. Children, adults and pensioners can swim - so the target audience is almost unlimited.

The target audience

The project is aimed at people with middle and high incomes. These are people of different ages working:

• men from 18 to 60 years old;
• women from 18 to 55 years old;
• teenagers;
• young mothers with infants;
• children from 4 to 10 years old;
• corporate clients.

Competitive advantages

The strengths of the business should be the following points:

• modern equipment and repairs;
• stylish and original interior design;
• convenient access to the complex building and availability of ample parking;
• qualified and friendly staff;
• sale of subscriptions at a favorable price;
• discounts for schoolchildren and students;
• corporate discounts;
• loyalty program for regular visitors;
• wide range of services;
• friendly service.

Which room should I choose?

Since you are planning to open a swimming pool for infants, you will not need a large space for this. As a premises, you can choose a small extension on the territory of a child care institution (kindergarten, development club, clinic). This way, you can avoid spending money on advertising, but look for clients among visitors to nearby places where parents take their children.

Your financial situation will determine whether you build or rent a pool facility. Most often, experienced entrepreneurs do not find a suitable place for this business, so they build a new building. This takes at least six months to a year, depending on the number of workers hired for construction. The most difficult thing in this process is the formation of the pool bowl and all the components.

How does the pool work?

Filtration system

The design of each pool involves water purification.
It is climbed through a drain ladder at the bottom and from the surface through a skimmer. After that, it passes through the filter system and returns back to the font on the opposite side from the skimmers. Stages:

1. The first stage of cleaning is mechanical. The water passes through a filter basket that traps leaves and large debris. This is especially necessary for open bowls, but even in closed bowls there are visible debris that must be removed before more thorough filtration.
2. Then the water enters the motor pump, where it undergoes a more refined cleaning. Small debris remains here.
3. The third stage is a filter barrel. It is filled with fine sand, sorbitol, and other synthetic fillers. Even very small and invisible contaminants remain here.

Three stages are sufficient for mechanical purification of water.

Pumps are needed to keep water circulating continuously. They not only take away, but also return water to the font. During construction, it is important to correctly position the outlet so that the water comes out at the desired angle and with the desired pressure. It should not hit above the surface of the pool. The outlet stream flows into the water column opposite the place from which the intake is made. This way the liquid passes through the entire bowl, leaving no “pools” or corners where it can stagnate.

Cleaning the filter system

From time to time it is necessary to clean the cleaning system itself.
The pressure gauge indicates that it is clogged with dirt. It is installed on every filter unit. When resistance increases as water passes through the pump, the pressure gauge needle moves to the red sector. This means it's time to clean the filters. Each such installation has a washing mode. You need to switch the system into it and turn on the pump for a couple of minutes. In this mode, water is supplied in a different direction, after which it is discharged into the sewer along with all contaminants. It is worth carrying out such maintenance of the pool filter once a week. Equipment for cleaning and water circulation can be installed anywhere and any way. It can be located in the open air, for example, next to a bowl. It does not require a specially equipped or protected room. It is not afraid of precipitation. For the winter, of course, it needs to be taken to a warm room. But in the summer season it can be used without restrictions. This allows you to install hot tubs anywhere, without preparing an area for supporting equipment.

The motor for operating the pool can only operate the filter system (without heating). In this case, it can be turned on only while using the bowl, and, for example, at night it can be turned off. If a heat pump is installed, it cannot be turned off. The equipment can be equipped with a timer - this way you can set the time to turn the pumps on and off.

Chlorination

The water in the pool needs to be cleaned not only mechanically. The most effective chemical for this is chlorine. Chlorine tablets can be placed in a float that is constantly on the surface. Chlorine can also enter the pool through the outlet of the filter along with mechanically treated water. Chlorine tablets are added to a special dispenser on the pump. Attention: this is done only with the engine turned off, in order to eliminate the possibility of burns and poisoning by chlorine vapors.

The second option is preferable, as it allows you to control the amount of the chemical reagent.

Disinfection

Despite the popularity of chlorine for disinfecting pools, many people prefer other methods. Whatever reagent is chosen, it is worth installing a disinfection station when constructing a pool. It allows:

• control the amount of reagents in water;
• maintain a given level of acidity;
• keep the volume of residual disinfectant (oxygen, chlorine) under control.

For monitoring, the station takes a sample of water before discharging it into the filter device. After analyzing the components, she adds the necessary substances before returning the purified water to the bowl.

The disinfection station also allows you to add substances that, for example, fight blooms, algae formation, etc.

Heating

The water in the pool should be at a comfortable temperature. There are two options for heating the hot tub:

• heat exchanger;
• flow electric heater.

An electric heater should only be used in exceptional cases. This heating method is very expensive. And even a small bowl will require a high-power water heater. Operating such a pool will be very expensive.

Much more often a heat exchanger is installed. In fact, this is an ordinary heating battery that is connected to a heating boiler, for example, gas or any other. Depending on the size of the bowl, the power is set. As a rule, a separate line is allocated for heating the pool.

All of the above manipulations are necessary conditions for the operation of the pool. Without circulation and purification of water, its disinfection and heating, swimming is unlikely to be comfortable and safe. Companies that design and install swimming pools offer equipment with different indicators; for example, a disinfection station can provide a different number of control parameters and add various reagents to the water to improve its quality. You can also install pumps of different power and filters of different degrees of purification. It all depends on the desired quality of water when swimming.

Construction and area distribution

Work begins with digging a pit. Using special equipment, a pit is dug. The depth is determined based on 3 paths with a depth of 2 m plus 1 playground no deeper than 1.25 m (where a child can swim without danger).

Next, a cushion of sand and gravel is created, external formwork is arranged, reinforcement is made, and internal formwork is created.

The next stage is concreting. Concrete is often poured in stages: first the bottom is concreted, after 2 days the walls are poured.

After about a month, the concrete hardens, the formwork is removed, and finishing of the bowl begins. The surface is leveled, waterproofed, and coated.

The pool will occupy an area of ​​approximately 300 square meters. m. The rest of the room will be divided into several functional areas: reception, wardrobe, locker rooms, showers, first aid station.

Marketing and advertising

For the successful start and development of the project, a large-scale advertising campaign will be required. Effective promotion methods:

• commercials on local TV and radio;
• publications in the media;
• a festive event on the opening day of the pool;
• website creation and promotion;
• promotion of the group on a popular social network;
• banners on thematic portals on the Internet;
• distribution of leaflets and booklets in crowded places;
• contextual advertising.

When the main customer base is formed, it is worth developing a bonus system of discounts for regular visitors. To build loyalty among the target audience, you can reduce prices for services in the morning. At this time, the pool will be visited by young mothers with children and pensioners. Group discounts on subscriptions will be of interest to corporate clients.

What equipment will you need?

The main technical equipment of the children's pool includes:

• swimming lanes;
• waterslides;
• heated bowl;
• cleaning devices;
• heating elements;
• backlight;
• starting tables.

The average pool bowl costs about 2 million rubles. All other equipment will require another 200-500 thousand rubles. least.

Before you start, you should check the pool to ensure it is safe, especially for babies. The main parameter is water purification. You should not resort to chlorination, as it negatively affects the delicate skin of children. Ozonation is now quite common. It is safe and does not affect the skin of infants.

Also, do not forget to check the heating system both in the pool itself and throughout the room. It should be warm there at any time of the year. The optimal temperature is 20 -22 degrees above zero.

Types of pools and services

Swimming pools are classified as follows:

• private, which are built on the initiative of entrepreneurs;
• complexes run by educational institutions or enterprises;
• sports, organized and supported primarily by the state;
• included in sanatoriums, hotels, baths, fitness centers, holiday homes, etc.

The range of services provided should be increased gradually. Thus, at the start, a smaller amount of investment will be required, since it will be possible to expand the range at the expense of profit.

When thinking through the concept of an establishment, you should decide on the format of the business:

• classic swimming pool;
• entertainment pool, which includes the installation of slides;
• a specialized health complex aimed at adults and pensioners;
• a specialized health complex aimed at children.

An example of how to open a swimming pool as a business aimed at children is presented in the video. Filmed by the channel: SKB Kontur.

Pool services:

• swimming;
• pool rental;
• water aerobics;
• swimming lessons;
• training with an instructor;
• equipment rental;
• sauna;
• whirlpool bath;
• fitness equipment;
• manicure and pedicure;
• massage;
• solarium;
• cafe or minibar, etc.