Pub franchise: costs of opening a restaurant, organizational features, reviews

Brewery franchises are aimed at entrepreneurs interested in developing small and medium-sized businesses. Working according to a time-tested scheme simplifies entry into the market and makes it possible to quickly recoup investments. Franchise owners offer partners different terms of cooperation, which allows them to choose the most convenient option.

The brewery franchise is designed to open your own bar.

Advantages of a franchise in the beer trade

The products of private breweries are of high quality, which is unattainable for factories producing beer on an industrial scale.

Drinks are brewed according to classic and signature recipes, with an emphasis on live fermentation, manual labor and natural ingredients.

A brewery franchise provides owners with the following advantages:

Working under a famous brand, which increases consumer loyalty and reduces advertising costs.
Growing market, large target audience.
Low lump sum fee.
Opportunity to work as an individual entrepreneur, without obtaining a license to sell alcohol.
Ready-made business model.
Working with reliable suppliers.

Draft beer store franchise

We offer you very favorable terms of cooperation if you decide to open a beer pub, restaurant or specialized retail outlet. You can even do without a lump sum fee and royalties, and we also supply our partners with the necessary commercial equipment for selling draft beer, we carry out its installation, repair, and service. Franchising from PC "Chancellor" is interesting for every beginning businessman. The size of the starting investment, in accordance with our franchising offer, will be only 350,000 rubles, and the estimated return on investment period will be from 8 months. We have also developed a turnkey package, where within 14 days you will receive the keys to the finished store. If you want to open your own beer store and immediately win the trust of customers, then you will appreciate our offer.

Beer market prospects

Small breweries are a type of business that operates stably during a difficult economic situation. Given the current situation in the beer market, many large producers are preparing to close factories or reduce volumes. Small and medium-sized businesses operate stably, and many mini-factories show an increase in profits during the crisis.

Breweries operate stably, increasing profits during the crisis.

The Russian beer market is experiencing an increase in demand for products from local factories. In the regions, buyers know their producers well, including mini-enterprises producing craft beer.

The freshness and high quality of drinks brewed using special technologies increase the demand for such products.

Popular brewery franchises

High quality beer can only be obtained with strict adherence to production technology. Therefore, the optimal solution for beginning brewers is to purchase a franchise. The franchisor’s help will allow you to act competently and consistently: choose premises, equipment, recipes, and resolve organizational issues. Most franchises on the market involve opening a bar, rather than producing beer drinks.

13 Rules

A craft beer bar franchise allows you to earn up to 250,000 rubles monthly. The initial contribution to the business is RUB 1,600,000, of which RUB 400,000. intended to pay a lump sum fee.

13 Rules is a chain of beer bars and stores.

The company is ready to cooperate with all interested entrepreneurs. Franchisees will be provided with support at each stage of cooperation. Workers are being searched and trained, and the owner is undergoing an internship at the working bar “13 Rules”. Investments in business pay off in 16 months.

BeCraft

The Beer Technology company is engaged in the development of craft beer in Russia and the promotion of drinks whose quality is much higher than their industrial counterparts. For this purpose, the opening of a network of breweries under the BeCraft franchise was organized. One production plant for 500 liters. can complete 3 brews per week.

With a sales price of the drink of 80 rubles. for 1 l. annual profit will be about 3,000,000 rubles. Investments pay off in six months, business profitability is 71%.

Features of cooperation:

supplies of equipment and raw materials at reduced prices;
free training and advanced training for employees;
marketing and legal support;
assistance in finding distribution channels;
consulting and technological checks.

Bar "Valhalla"

The Valhalla craft bar franchise allows you to earn 120,000 - 300,000 rubles monthly on beer. Buyers are offered 2 formats of cooperation:

Taproom. Entry fee - 150,000 - 250,000 rubles. Total investments - up to RUB 1,200,000. Monthly deductions - 3%. Payback - in 14 months.
A pub. Initial investment - 200,000 - 300,000 rubles. Opening costs are 1,200,000 rubles, and royalties are 3%. Business payback is 1.5 years.

Bar "Valhalla" allows you to make money on beer.

The franchisor provides a business plan and franchisee book, assists in selecting premises, and resolves organizational and legal issues. There are no strict requirements for franchise buyers. The main thing is a responsible attitude to business and a willingness to develop the business.

"Brewery of English Ancient Ales"

A network of private breweries was founded in Tver in 2020. Ale is brewed here according to recipes that are more than 150 years old. The process is controlled by English brewers. In Russia, the production of ale is not developed, but the drink is in demand among beer gourmets. Business owners are looking for partners in the Russian Federation and CIS countries. Franchise buyers can open a profitable business in 60 days and quickly recoup their start-up costs.

The entrance fee when purchasing a franchise is RUB 5,000. Launch costs will be 300,000 - 4,000,000 rubles. Royalties are paid monthly a year after the business is launched. Their amount is fixed and amounts to 10,000 rubles. The project pays for itself in 6 months. The franchisor offers solutions to issues related to the selection and installation of equipment, and controls each stage of beer production.

The advantages of the offer are:

1. Possibility of using ready-made production technology, business plan, logo and symbols. 2. High customer loyalty, which is guaranteed by a well-known beer brand. 3. Fast payback. With the right approach, the money invested in the project will return to you in 8–14 months. 4. The ability to avoid mistakes and financial losses when doing business (after all, you are using other people’s experience). In other words, a draft beer franchise is a very effective tool for business development. The main thing is to choose the optimal offer and cooperation program that suits you. All these issues can be discussed with representatives of our organization.

Franchise selection criteria

Entrepreneurs who have decided to develop a franchise business should evaluate their budget and decide on the choice of franchisor. Having selected offers from companies on the Internet, the applicant should request information about the terms of cooperation. Prompt and complete provision of information, competence of employees and interest in cooperation are signs of a reliable enterprise.

Entrepreneurs should evaluate their budget.

When choosing a future partner, you should consider the following criteria:

History of the creation and development of the franchise.
Scope of support provided.
Financial model.
Control by the business owner.
Amount of monthly payments.
Reviews and experiences of existing franchisees.
Contents of the agreement.

Before signing a cooperation agreement, it is important to research the regional need and market capacity. It is necessary to analyze the demand for the products of the brewery of interest and its competitors, and then choose a franchise that will fit organically into the local trade.

How to open a business

Opening a brewery requires an initial investment and consistent action. The first stage requires a business plan, premises for a production workshop, registration with government agencies, organization of the process and a search for places to sell beer drinks.

Buying a franchise simplifies the preparatory process, since the franchisee receives the support of the parent company.

Registration

The brewery can be registered in any of the organizational and legal forms - individual entrepreneur or LLC. Individual entrepreneurs can produce and sell beer without a license. However, some franchisors cooperate only with legal entities, so you should clarify in advance the requirements of the franchise seller for the status of buyers.

The brewery can be registered as an individual entrepreneur or LLC.

The company is registered with the Federal Tax Service and Rospotrebnadzor, enters into contracts for pest control, medical examination of personnel, washing of uniforms, and removal of household waste. Monitoring by the Ministry of Emergency Situations is required, whose employees check the safety of work and compliance with fire safety discipline.

Selection of premises

The premises for the production workshop can be located within the city, or at a distance of up to 20 km from the city borders. The main conditions are free access to the building and provision of convenient access for personnel. The space for a pub or bar should be located in busy areas and have a separate exit to the street.

The area of the premises for organizing a workshop or pub is at least 100 square meters. m. A separate place for storing raw materials and finished products, a water supply system, electricity, ventilation, and sewerage are required.

Equipment purchase

When selecting equipment, the financial capabilities of the entrepreneur, planned production volumes, and methods of preparing drinks are taken into account. Russian-made equipment costs from RUB 1,500,000. Costs for European units - from 30,000,000 rubles. To operate a beer shop you need: a voltage stabilizer, refrigeration units, a beverage bottling and water purification system, technical containers, equipment for sterilization and washing.

When purchasing equipment, production volumes are taken into account.

Search and training of personnel

The franchisor independently organizes the search and training of personnel. Depending on the conditions and scale of work, the enterprise staff will be 6-15 people. It includes experienced food industry technologists and brewers who can be trained from scratch.

Promotion

Experienced franchisors develop their own marketing system. In addition to royalties, franchisees pay an advertising fee - a small percentage of income or turnover. These funds are spent on developing a marketing program and on advertising support in all areas.

Opening a “drinking” business

Humanity's desire for everything natural has revived the ancient love of winemaking and brewing. A variety of mini-breweries for small businesses allows anyone to master hop production. Beer brewed by yourself is more valuable and of higher quality than store-bought beer.

Drink lovers often ask questions: “How to open beer. You will get the answers in our article.

First, let's figure out what you need to open your own brewery.

First, study the nuances of production and determine in which segment you will develop. The volume of products produced depends on your decision. For example, microbreweries will be able to produce a maximum of 500 liters of beer in 24 hours. Mini breweries have more serious indicators, reaching 15 thousand liters over the same time.

Secondly, analyze the market for the alcohol product. If your plans include cooperation with large chain pubs or restaurants, then you need to launch production using the full technology of brewing the drink. When organizing a small sales point, it is worth using the technology of a shortened brewing cycle.

Thirdly, decide what investments you are willing to make in opening your brewery. To start a business with a full technological cycle, you need to have about 200 thousand dollars. This can be compared to opening a small brewery. If your budget is more modest, you can open a brewery with a shorter brew cycle. Savings occur due to the use of ready-made wort and inexpensive equipment.

It should be taken into account that the production of dark or light beer requires different preparation times. Light beer takes about a month to prepare, while dark beer takes 40 days.

Also, do not ignore the latest innovations in beer sales.

Firstly, all wholesale purchases, as well as retail purchases of alcohol, from July 1, 2020, are mandatory entered into the EGAIS system, in rural settlements from July 1, 2020. Failure to connect to EGAIS for fines is equivalent to selling alcohol without a license and accompanying papers. EGAIS software is installed on a computer; its operation requires an electronic signature, a crypto key and a PDF-417 scanner. The estimated cost of the entire connection will be 25,000 rubles.

Secondly, the sale of beer in PET bottles will be prohibited from 2020.

Thirdly, from July 1, 2020, the sale of alcoholic beverages in stores for further resale is prohibited.

Well, one last thing. All alcohol producers pay excise taxes. Regarding beer Art. 193 of the Tax Code of the Russian Federation provides for three excise tax rates. To select the excise tax rate for a specific batch of beer, the content of the volume fraction of ethyl alcohol in it is important.

The amount of excise tax payable is equal to the product of the excise tax rate in rubles by the tax base, defined as the volume of sold, transferred products in liters.

The Ministry of Finance is ready to allow producers of beer, cider, mead and poiret to trade on the Internet without licenses. The brewers themselves approached the Ministry of Finance with a corresponding proposal. This issue was discussed with the director of the department of tax and customs policy of the ministry, Alexey Sazanov, on September 1, the meeting participants told Kommersant.

The Ministry of Finance told the publication that with regard to beer and other alcoholic beverages that are not currently subject to licensing, they are ready to consider proposals to establish a mechanism that replaces licenses with another tool that will allow registration in the .egais domain zone for online trading. Online sales of beer, beer drinks, cider, mead and poiret in Russia should be allowed from January 1, 2020. From the same time, it will be possible to sell wines with a protected geographical indication and a protected designation of origin on the Internet. For all other alcohol, online trading will only be available from January 1, 2019.

Start over

To open your own brewery from scratch, you need to resolve all legal issues. Prepare a charter and constituent agreement, register a legal entity with the tax inspectorate and statistical authorities. Check with the Office of Trade and Consumer Market Coordination to see if your activity requires licensing (for some regions this is mandatory).

Retail sales of alcoholic beverages in non-stationary retail facilities are not allowed, therefore, if you do not own premises for beer production, you need to rent them and obtain permission from the fire service and the sanitary and epidemiological station. Permission for the use of electricity, water supply and sewerage is given by energy companies and housing maintenance offices.

To complete the organizational and permitting issues, take a hygienic certificate for the product and develop HACCP (ISO 22000 HACCP).

The estimated cost of organizational expenses is 95,000 rubles.

Let's look into the future

To open a brewery, you need to draw up a business plan.

Step 1. To open a mini-brewery, we select a suitable premises and make repairs in it. For a production volume of up to 2 thousand liters, 40 square meters is sufficient. m. The walls of the workshop for the production of intoxicating drinks must be decorated with ceramic tiles. The total area of the room that we include in the calculation is 70 square meters. meters.

Step 2. Purchase equipment. Reliable, high-quality devices belong to leading global manufacturers. Their price ranges from 50 thousand to 100 thousand dollars. Domestic analogues cost differently, the cost depends on performance. We’ll calculate how much the brewery costs later.

Step 3. Select professionals. A good technologist is worth his weight in gold. In addition to the brewer, you need to find a competent accountant, sales manager, cleaner and driver. Their salary is included in the calculation of the business plan. Accounting services can be outsourced, and the project initiator can work as a driver for the first time.

Step 4. Find suppliers of raw materials. To produce a high-quality beer product, you need to purchase raw materials according to the recipe. Beer production uses malt, hops, yeast and water. Considering the workload of brewing equipment, it is necessary to purchase raw materials for two weeks of continuous operation.

Step 5. Buy auxiliary equipment. To transport and store the finished product, you need airtight barrels and a filling machine that fills them with beer and an apparatus for washing containers.

Step 6. Think through advertising campaigns and promotions. Without a competent PR move, you can burn out in the first month of sales. Don’t skimp on promoting your product on the market, and good profits will follow.

Initial and monthly costs

Amount of investment in starting a new enterprise:

equipment - from 1,500,000 to 30,000,000 rubles;
paperwork - 20,000 rubles;
renovation of the premises - from 500,000 to 1,500,000 rubles;
purchase of freight transport - up to RUB 3,000,000;
development of an advertising concept - 1,000,000 rubles.

The amount of investment includes the cost of repairing the premises and paperwork.

Volume of monthly deductions:

purchase of raw materials - 500,000 - 800,000 rubles;
rent - up to 80,000 rubles;
salary - 200,000 rubles;
excise and tax deductions - about 800,000 rubles;
maintenance of the premises - from 5,000 to 10,000 rubles.

Starting capital and payback periods

The real experience of the owner of the Malz&Hopfen brewery, Rustam Askarov, shows that in 2014, 3.5 million rubles were enough to launch his own brewery. He spoke about this in an interview with RBC. This amount included rent, renovation of premises and purchase of equipment. It was one of the first on the Russian market, and therefore the main problem was underestimation of demand - the brewery could not provide the drink to everyone.

However, over the past 5 years, conditions have deteriorated significantly; it will be more difficult and expensive for newcomers to enter the market. Firstly, the ruble exchange rate has fallen and all foreign equipment will cost on average 2 times more than in 2014. Secondly, there are now many players in the market, and it will be very difficult to compete with them. Start-up capital will increase by an average of 30-40%, which means that to launch a brewery you will need about 4.9 million rubles.

To make sure that the market is full, enter “rating of craft breweries in Russia” into the search bar: there are dozens of items in it.

The cost of crafting is high: 1 liter costs an average of 150 rubles. This makes high trade margins impossible because the price would be unaffordable for consumers. Therefore, profitability is at the level of 8%.

Full payback of the project will take 2-3 years.

Disadvantages of the beer business

Live beer has a short shelf life, so it must be sold quickly. Expired drinks lead to losses, so entrepreneurs should respond flexibly to demand.

It is profitable to purchase raw materials for beer production from foreign manufacturers. However, supply disruptions do occur, so you should keep stock in stock.

Disadvantages of a franchise business:

large initial investment;
the franchisee cannot change the concept of the enterprise depending on demand and other factors.

The beer business experiences supply disruptions.

Risks when opening a brewery

When choosing a brand for cooperation, you should make sure that production is developing and operating stably. It is advisable to contact auditors who can check the financial position of the franchisor. An enterprise whose business is stable and well-functioning will independently provide the necessary financial documentation when discussing issues of cooperation.

During operation, the company faces new risks: theft and embezzlement, a high level of competition, a decrease in revenue and the remains of expired products in the warehouse.

The support of the franchisor allows you to adjust the work so as to prevent losses.

Franchisee reviews

Alexey, 37 years old, Ufa: “I chose a brewery franchise because I am well versed in beer and brew it myself at home. Beer production is a profitable business, but I didn’t take risks and start the business from scratch. We have been cooperating with the franchisor for a year and a half. Small craft shop, brewing 1500 liters. in Week. The parent company always helps, which is especially important at the implementation stage. At the start, I invested 3 million rubles. I expect to recoup the fees in 6 months.”

Ivan, 55 years old, Novosibirsk: “I retired from the military and decided to start brewing beer. I contacted the company that provided this opportunity. The moment of training and preparation for the opening was important. I dealt with the difficulties with the help of the franchisor. The premises were chosen, the equipment was purchased, and the employees were instructed. Work got better quickly. The franchise costs paid off in 2.5 years. I plan to open a pub to sell the drink, but only with the approval of the head office.”

Gennady, 45 years old, Krasnodar: “I know people who opened breweries on their own, making many mistakes due to inexperience. I didn’t take any risks and chose the most interesting franchise offer. We launched the enterprise in 1.5 months. A lot of effort went into registering the company. The main company helped with the main work - with the premises, with training, and with equipment for the workshop. We have been working for almost 7 months. The franchisor helps and often arranges inspections.”

Additional questions and answers

Better craft or classic brewery

In a craft brewery, drinks are brewed according to original recipes using expensive raw materials. Consumers of this beer are gourmets and connoisseurs of rare beers. Classic production is well suited for producing drinks in large volumes.

What is the profitability of the brewery?

When calculating the economic efficiency indicator, all resources expended are taken into account. The brewery's profitability ratio is 40-50%. This means that for every ruble spent there are 40-50 kopecks of net profit. Under such conditions, the project pays off within 2-3 years.

A brewing franchise is a profitable business with a short payback period. Franchisor support reduces the costs of starting a business and marketing program. When choosing a parent company, you should focus on a popular brand with a good reputation. Its support will ensure success even with a high level of competition among beer producers.