* The calculations use average data for Russia
948,300 ₽ Minimum starting capital
9-10 months Payback period
341,000 ₽ Revenue
96,000 ₽ Profit
A barbershop is a trendy men's business that can bring good profits and become something for the soul. In this article, we calculated approximately how much it would cost to open a men's salon.
How to open a barbershop from scratch
The goal of the project is to open a barbershop (hairdressing salon for men) in Rostov-on-Don.
Demand for the services of men's salons is increasing, which is confirmed by the growth in the number of barbershops in Russia. The potential audience of the barbershop is high-income men and their sons, as well as creative young people aged 18 to 35 years, who carefully monitor their appearance, like to wear mustaches and beards and are willing to spend from 1000-1500 rubles on their appearance. per month. The main services of the barbershop are:
- men's haircut;
- children's haircut;
- close shaving;
- beard and mustache trimming and styling
The total investment in opening a barbershop will be 948.3 rubles. Sales plan of 341 thousand rubles. it is planned to achieve 5 months after the start of the salon. The payback period for the barbershop will be 9 months.
Choosing the premises and location of the barpershop
The barbershop premises should be spacious. Area – from 60 m2. But if there are financial limitations, then for the first time you can rent 30 m2: this will allow you to simultaneously serve up to 3 people.
When choosing a room, you should pay attention to the presence of:
- electrical network
- water supply, sewerage and heating systems
- air conditioning systems
There should also be separate rooms for staff, storage of tools and cosmetics for the work of craftsmen.
A key role in organizing a barbershop is played by its location.
You should not locate the establishment in residential areas or on the outskirts of the city. Preference should be given to the center of the settlement or an area close to it. Good cross-country ability, transport links, absence of direct competitors are required, and the presence of large shopping centers and entertainment venues is desirable.
You need to understand that the closer the premises are to the city center, the higher the rental cost. You should be prepared to spend at least 40,000 rubles a month on it.
Industry Description
The goal of the project is to open a barbershop (barber shop or, in other words, a men's hairdressing salon) in a city with a population of more than 1 million people (Rostov-on-Don).
The choice in favor of a men's hairdressing salon is due to several reasons, which are based on current trends in the domestic hairdressing services market. The popularity of barbershops in Russia began to increase in 2011-2012, when the first classic men's hairdressing salons appeared in Moscow, and then in other large cities of the country. Their business idea was based on the image of European barbershops and the traditions of the Russian barber shop, lost during the Soviet Union. The establishment, in the format of a closed men's club, turned out to be in demand among men who were “tired” of being clients of hairdressing salons, where women “ruled” undividedly.
Trends in men's appearance also contributed to the growth in popularity of barbershops. The fashion for youth has been replaced by the image of bright masculinity with all its attributes in the form of a beard and mustache. At the same time, modern men are more careful about their appearance, more often use men's cosmetics, and take care of their hair, beard, mustache and facial skin. By 2020, about 200 barbershops had appeared in Russia, offering straight razor shaving, men's classic and modern haircuts, beard styling, as well as other services, including men's manicure, pedicure, etc.
Despite the narrower category of clients, which consists mainly of men with “above average” incomes, it has been noted that business is not greatly affected by the crisis in the economy. Haircuts and grooming are mandatory expenses for men. On average, men visit a hairdresser 1.5 times more often than women and do not have the habit of refusing services due to rising prices. According to the experience of domestic barbershops, the share of returning customers can reach 65-70%.
In general, the market for purely male hairdressing salons is, if not in its infancy, then in the first, “post-infancy” stage of development. The most intense competition between barbershops is felt in Moscow and St. Petersburg. In the regions, the services of barbers can be called a rarity - the word barbershop is mainly familiar to residents of cities with a population of over a million and large regional centers. The standard of living in the regions is much lower, so the target audience is concentrated in large business centers of cities, and the level of the average bill in barbershops is approximately 1.5 times lower than in the capital. Based on this, it was decided to choose a reasonable price level with high quality of service provision as a conceptual advantage.
The barbershop itself is a rented premises with an area of 53 square meters. meters, located on the first floor of a multi-storey residential building. The building has a separate entrance and parking for clients. The area of the main hall is 32 square meters. meters. 9 sq. meters per office where administrative personnel are planned to be located. Another 13 sq. meters there is an entrance space (corridor), a bathroom and a utility room.
The management structure includes the founder of the company, who directly manages the business. Management functions are assigned to administrative personnel - a senior administrator and an assistant, to whom some of the functions are transferred. The service is directly provided by four professional barbers working in shifts.
Stages of starting a business
Let's take a closer look at what actions a person who is going to open a barbershop needs to take, and what is important to pay attention to.
Market research
Before opening your business, it is important to analyze the market situation in your city. Determine the number of barbershops, if any, evaluate their prices and location. Make a portrait of your client: his age, income level, lifestyle and needs. After an approximate portrait of the client has been drawn up, count how many such people are in your city. Information for analytics can be taken from statistical data on the population, the number of people of different ages and genders, as well as from information on the average income level in a locality. If you doubt that you can analyze the situation on your own, and are generally afraid of making mistakes, it makes sense to consult with franchise sellers and, possibly, purchase a franchise. The franchisor has extensive experience in its field and proven mechanisms for preliminary calculation of payback. He will help you choose a place to rent, draw up a detailed work plan and marketing strategy, and, of course, provide a well-promoted brand.
Enterprise registration
Any activity begins with registration with the tax service. At your choice, you can register as an individual entrepreneur or LLC. To register a limited liability company, you will need to pay a state fee of 4,000 rubles, as well as provide a package of documents. The list of papers can be clarified at your Federal Tax Service office at the place of registration of the company. When opening an individual entrepreneur, a fee of 800 rubles is paid, an application is filled out, and a passport and TIN are provided. Then the form of taxation is selected. If there are no special reasons to open an LLC, then it is recommended to opt for an individual entrepreneur and a simplified taxation scheme. Also, the barbershop must undergo inspection by regulatory authorities: the sanitary and epidemiological station, the fire inspectorate and Rospotrebnadzor. Having received permission from all authorities, you can begin work.
Search and rent premises
The size of the room and where it will be located depends on the size of the city and other factors influencing the work of the future barber shop. The size of the room depends on:
- financial capabilities of the businessman (larger premises are more expensive);
- availability of offers of the required area in the city;
- places where the barbershop will be located (in a shopping center it is better to rent a small hall, and it is preferable to choose a separate room that is more spacious);
- expected number of clients.
The location of the future barbershop also depends on the size of the city and the profile of the intended client. In small towns, it is better to locate an establishment near a large shopping center or even in it, since this is the center of attraction for all citizens. In megacities, you should give preference to central streets, where there are a large number of cafes, shops and other service establishments. It would also be a good option to open a barbershop near the business center, because that is where the bulk of potential clients live. It’s great if there is a parking lot, a transport stop, or the intersection of several transport routes near the establishment. You cannot place a barbershop in a residential area. In addition to the location and area, it is worth paying attention to the presence of a bathroom and communications. Regulatory authorities have special requirements for hairdressing and beauty salons. The rented premises must comply with them. The electrical network must be able to withstand the load when using powerful professional equipment, and the ventilation must be able to ventilate a room where many people work at the same time and toxic dyes are used. The ideal option would be to rent a premises that has already been used as a hairdresser. It will meet all standards, and you will save money on refurbishment.
Purchase of equipment and furniture
A barbershop will require special equipment, as well as furniture and interior items that will help create the right atmosphere. The costs for this item will depend on the number of jobs, as well as the brand of equipment. At the initial stage, it is quite possible to purchase used furniture and technical equipment. The list of required equipment is as follows:
- Furniture for the waiting area: sofa and table.
- A TV, perhaps a games console, so that visitors can comfortably wait their turn.
- Hairdressing chairs.
- Hair washing machine.
- Administrator's desk.
- Mirrors.
- Hanger for visitors' clothes.
- Cabinets for cosmetics and shelves for hair dryers, combs, etc.
- Lighting.
- Hair dryers, razors and combs, scissors, other tools.
If you plan to provide services such as massage, you will also need a massage table. For manicure and pedicure you need chairs and tables.
Consumables
In addition to equipment and furniture, you will need supplies. These are shampoos, hair dyes, shaving gels, hair and skin care products. Also included here are cleaning and disinfectants, napkins and towels. In addition, you will need coffee and tea for visitors, and tea treats. Think in advance about which manufacturer you will purchase the necessary cosmetics from. You need to find a seller with good prices and high quality products.
Personnel selection and training
Finding highly qualified barbers is a problem even in a big city. It is quite possible that you will have to invite professionals from big cities or train your employees practically from scratch. An excellent option would be to take courses yourself and then pass on your experience to new employees. But there are also advantages to this: you can save on wages by training novice craftsmen on your own. As a rule, barbers receive a salary as a percentage of each check; the amount can range from 25 to 50% of the price of the service. In addition to barbers, you will also need at least two administrators, a cleaner and an accountant. It may be more convenient not to hire all employees on staff, but to outsource some of the tasks. This could be washing towels in the laundry, cleaning by a cleaning service, etc. The barbershop staff should not only be qualified, but also friendly, so that visitors have only positive impressions after their visit. It is important to be able to find an approach to any client so that he feels comfortable during the visit and wants to come back again.
You should start promoting your business even before opening a barbershop. For advertising, it is best to use all available methods:
- signboards and outdoor advertising;
- flyers, business cards and posters;
- social networks and own website;
- advertising in transport and at bus stops, shopping centers, cafes.
Specially designed promotions, discounts and loyalty programs will help make your establishment popular. Think in advance about the establishment’s recognizable corporate style, which will be used, among other things, for the design of club cards and other printed and other products that you will offer to customers. These can be branded bags, paper coffee cups. Such details make the establishment more stylish, and guests have a pleasant impression. In addition, this is additional advertising. Be sure to create Instagram and accounts on other social networks for your barbershop, take good photos. Don’t abandon social networks, regularly update information, post fresh photos and news, and hold competitions among subscribers.
Description of barbershop services
It was decided to include a men's haircut, beard care and straight razor shaving as the basic set of barbershop services.
Additional services include styling, gray camouflage, eyebrow correction and shaping. There are at least two barbers at the workplace, each of whom does up to 10-15 haircuts a day. The project operates in the high price segment, in comparison with traditional hairdressing salons. However, the average bill of 1,100 rubles is generally comparable to the indicators of direct competitors working in this format. Since the barbershop represents the border between the service and leisure sectors, the client is offered a number of additional free services, for example, the ability to play X-box, coffee and snacks, and Wi-Fi.
List of barbershop services
| Service | Description | Cost, rub. |
| Men's haircut | Classic men's haircut with straight scissors | 1 100 |
| Haircut with clipper | Quick haircut with a clipper with one attachment | 400 |
| Haircut with a clipper (several attachments) | Clipper haircut | 800 |
| Styling | Hair styling + shampooing | 300 |
| Haircut+styling | Classic haircut + styling | 1 250 |
| Haircut+beard | Classic haircut + beard and mustache trim | 1 500 |
| Children's haircut | Haircut for boys under 12 years old | 800 |
| Batch haircut “Father+son” | Classic haircut for father and son | 1 800 |
| Beard and mustache | Beard and mustache trim | 600 |
| Eyebrow correction | Eyebrow correction | 400 |
| Eyebrow shaping | Eyebrow shaping | 500 |
| Camouflage gray hair | Procedure for hiding gray hair | 900 |
| Close shaving | Shaving with a single-blade straight razor | 1 100 |
| X-Box | Using a game console | for free |
| Coffee as a gift | A cup of black natural coffee as a gift + a cookie or a light dessert | for free |
In the future, it is planned to consider the feasibility of opening a line of services in the areas of men's manicure, men's pedicure, cosmetic facial cleansing, etc. OKVED code: 93.02 – “Provision of services by hairdressing and beauty salons.” According to current legislation, a license is not required to provide hairdressing services. However, a sanitary-epidemiological report (SEZ) and a fire inspection report will be required.
Registration of a barbershop: what is needed for this
First you need to determine the form of management. The simplest one is an individual entrepreneur. To register, you will need a passport, an application, select a code in OKVED and pay a state fee of 800 rubles. After that, register with the Federal Tax Service and the Pension Fund.
You can consider the option of an LLC. But this form is more difficult to register.
- The state fee for registering an LLC is 4,000 rubles.
- It is mandatory to have a company charter and constituent documents.
- An LLC must have an authorized capital of 10,000 rubles.
Regardless of the form of business ownership, you can work under a simplified taxation system - 6% or 15%.
OKVED code for a barbershop is 96.02. If you plan to additionally sell men's cosmetics or beard, mustache, and hair care products, then when registering you need to indicate another code - 47.75.
The activities of a barbershop are not subject to licensing. But you definitely need to visit the SES, Rospotrebnadzor and the State Fire Inspectorate, which will issue conclusions authorizing the operation of the establishment.
Sales and marketing for a barbershop
Since barbershops represent a somewhat separate area of hairdressing services, it is logical to consider it not as part of the whole, but separately, taking into account its unique specificity.
The main difficulty is that the services are aimed at a rather narrow target audience, which already has its favorite places for haircuts, “its” hairdressers, and therefore is not inclined to change established habits. According to Rostovstat, in the Rostov region the male share of the region's population is 46.4%, that is, 1.96 million people. The approximate target audience can be calculated using the exclusion method if 40% of the disabled population, as well as citizens with low and middle incomes, are excluded from the total figure, leaving only the male part of the population with high incomes. According to a study by the Financial University under the Government of the Russian Federation, in Rostov-on-Don 14% of the population call themselves wealthy (the word “wealthy” in the survey meant the ability to purchase an apartment or a car). If we exclude the female population, elderly people and infants, as well as low-income people from the number of residents of Rostov, leaving these 14%, then the target audience will be limited to 50 thousand people. It seems that this category of men will mainly be inclined to spend amounts from 1,000 rubles on hairdressing services. and higher. The core of this group is made up of businessmen, politicians, and celebrities. In addition to this, the target audience of barbershops also includes a group of the population called the “creative class,” whose income level is not necessarily high. Among indirect competitors offering men's hairdressing services, there are about 800 organizations operating in Rostov-on-Don. Direct competitors are 6 barbershops, 2 of which are branches of large network projects. Basically, all these salons are located in the city center, are recognizable among the local audience, have an established client base, some of them are well represented on social platforms (Facebook, Instagram, Vkontakte). In connection with the task of attracting the target audience, it seems necessary to allocate a starting marketing budget in the amount of 200 thousand rubles. Even before the opening, marketing preparation will be carried out, including the development of your own website, maintaining accounts and groups on three social networks (Facebook, Instagram, Vkontakte). Particular attention will be paid to preparatory work on social networks, which will include regular maintenance of the author’s mini-blog, the creation of educational posts about masculinity, men’s haircut styles and the culture of beard and mustache care, thematic social surveys and competitions. The purpose of this process is to prepare the audience for the opening and build a base of potential customers. Mainly men with beards and mustaches and creative youth will be invited to the group. Also at the opening stage, it is planned to hold a promotion with master classes, competitions and drawings for certificates and subscriptions to barbershop services and attracting the media. Once a month, the barbershop plans to hold promotions to increase loyalty and attract new customers, namely meetings of the “men’s club”, X-Box championships, collective viewings of significant football matches, boxing matches, etc.
The sales themselves are made using a preliminary telephone appointment or online reservation through the website. Service without an appointment is subject to availability. In the positioning of the barbershop, it was decided not to bias either in favor of “hipsters” or in favor of the closed VIP format, thereby not limiting the already narrow target audience. The emphasis in the atmosphere of the establishment is on the qualities common to real men - masculinity and mutual respect, and relationships between clients and employees are built in the format of a friendly conversation.
Barbershop franchises in Russia
Barbershop franchising is quite well developed in our country. Just type “franchise barbershop” into a search engine and a dozen offers will immediately appear, for example, Lumberjack, OldBoy Barbershop, Bearded Man and others.
The standard set of franchising services includes:
- step-by-step business plan;
- brand, style and other intangible assets;
- assessment of the premises, design project, ordering furniture, equipment, inventory, cosmetics, etc.;
- casting and personnel training;
- support of marketing and advertising programs, including through the website and mobile applications.
Of course, every businessman decides whether to open a barbershop on his own or purchase a franchise, but if you use a franchise, the likelihood of “surviving” in the market is higher.
“If you are professional stylists, then renting a trademark together with the system of so-called preferential entrepreneurship may well become a bridge to your business and will help you open your own elite salon without hassle,” advises Arthur Makarenko. – You make the necessary lump sum contribution - from 250 to 500 thousand rubles - and also make investments in the amount of up to 1.5 million rubles and start without problems. However, you need to remember that franchise sellers are not responsible for your business.”
Choosing a place for a barbershop
The barbershop is located in the business district of Rostov-on-Don, in the historical center, on a high-traffic street.
In the vicinity of the premises there are office buildings (200 meters), retail space (20 meters), and a large bank (250 meters). The space for the barbershop was rented (40 thousand rubles per month), has an area of 53 sq. m. m. The premises have a hall with an area of 32 sq. m. meters, an office with an area of 9 sq. m., an entrance corridor (5 sq. m.), a bathroom (4 sq. m.) and a utility room for storing disinfectants (3 sq. m.). The area of the main hall fits into the calculation of 7 square meters. meters per place (initially it is planned to place 3 workplaces), and also leaves room for the further inclusion of additional services. The building has undergone basic repairs to walls, flooring and ceilings, has electricity, hot and cold water, a split system installed, and a tiled threshold, which reduces overall startup costs.
In total, 598,300 rubles will be needed to decorate and equip the barbershop, of which 350 thousand rubles. will be spent on redecorating the premises and purchasing a sign, 248.3 thousand rubles. - for the purchase of equipment. In the interior design, it was decided to adhere to a style consistent in three primary colors - black, white and warm brown. The selected equipment is also kept in this color scheme. The main motive of the design and decorative elements is the search for a common, unifying motive for all men. One of the features is images of famous bearded and mustachioed men from different times, eras and peoples on printed wallpaper. The costs of equipping a barbershop are detailed in the table below. This list does not include costs for the purchase of consumables, including men's cosmetics, hairdressing collars, as well as the purchase of coffee and other things. It is planned to spend up to 10 thousand rubles for these purposes. per month. The duration of repairs and equipment of the barbershop is 1.5 months.
Barbershop equipment costs
| № | Name | price, rub. | Quantity, pcs. | Cost, rub. |
| 1 | Barber chair | 20 000 | 3 | 60 000 |
| 2 | Sofa for waiting | 35 000 | 1 | 35 000 |
| 3 | Waiting chair | 15 000 | 1 | 15 000 |
| 4 | Workplace (hairdressing table with mirror) | 18 000 | 3 | 54 000 |
| 5 | X-box One | 22 000 | 1 | 22 000 |
| 6 | LCD TV | 10 000 | 1 | 10 000 |
| 7 | Straight razor | 3 500 | 1 | 3 500 |
| 8 | Universal hair clipper | 2 000 | 4 | 8 000 |
| 9 | Straight hairdressing scissors | 1 000 | 6 | 6 000 |
| 10 | Hairdryer | 2 000 | 2 | 4 000 |
| 11 | Coffee table | 6 000 | 1 | 6 000 |
| 12 | Hairdressing thinning scissors | 1 500 | 3 | 4 500 |
| 13 | Hairdressing combs (set) | 3 000 | 1 | 3 000 |
| 14 | Towels | 300 | 6 | 1 800 |
| 15 | Straight razor belt | 3 000 | 1 | 3 000 |
| 16 | Floor hanger | 2 500 | 1 | 2 500 |
| 17 | other expenses | 10 000 | 1 | 10 000 |
| Total: | 248 300 | |||
Responsibilities for ensuring the functioning of the barbershop and monitoring the staff are assigned to the administrator, who is also involved in promotion issues. The barbershop has four professional barbers (men) working in shifts (the minimum number of simultaneously working chairs per day is 2). The barbershop is open 7 days a week from 9.00 to 21.00. Accounting has been outsourced.
Due to the shortage of personnel in the industry, personnel selection is carried out two months before the opening of the barbershop. The starting capital also includes expenses for training a team of barbers at a special barber academy in Moscow for a period of four weeks along with accommodation - 150 thousand rubles.
Staffing and payroll
| Job title | Number, persons | Payroll, rub. |
| Administrator | 1 | 20 000 |
| Barber | 4 | 40% of revenue from each client |
| Cleaning woman | 1 | 5 000 |
Among the main fixed expenses are salaries and rent (40 thousand rubles). The main variable costs include wages and the purchase of consumables, which depend on the attendance of the barbershop.
Equipment
The list of equipment for a barbershop, in principle, is not much different from a similar list required for any other beauty salon. So, you will need a reception desk, sets for work stations (client chair, table, mirror and sink), furniture for the waiting area, cabinets for equipment, shelving, display cases, additional devices (TV and/or music player, water coolers , lighting fixtures, etc.). The specificity here is expressed in the design - the workplace should be extremely ergonomic and laconic, and the furniture should be simple but high-quality, with the expectation that a real man will always prefer comfort and quality to external gloss.
The very average cost of registering one workplace is approximately 300,000 rubles. Additional expenses will be required to renovate the premises and install sewerage to the workplaces (approximately 200,000 and 50,000 rubles, respectively). You can save money by buying furniture from little-known companies (or even buying used salon furniture in good condition, which, with a certain interior design, will even add brutal charm to your establishment). Another way to reduce the initial investment is to avoid purchasing ready-made elements and build them yourself - for example, the cost of purchasing a reception desk is three times higher than the cost of making it from scrap materials.
As for the set of tools and consumables, its main highlight is, of course, straight razors. The straight razor and shaving brush are, in fact, the alpha and omega of the pre-revolutionary barber, a symbol of real men's hairdressing art. Shaving with such a device is not a mechanical procedure, but a living action that gives connoisseurs aesthetic and tactile pleasure.
Organizational and financial plan for opening a barbershop
The actual management and strategic planning of the business is carried out by the owner and founder of the project, and his actual representative in the workplace is the administrator, who directly supervises the staff. Investment period costs (RUB 948,300) include:
- renovation of the premises, purchase and installation of signs - 350 thousand rubles;
- purchase of equipment – 248.3 thousand rubles. ;
- carrying out a starting advertising campaign - 200 thousand rubles.
- conducting an internship for barbers in Moscow - 150 thousand rubles.
Basic period costs include:
- Barbers are paid 40% of sales from each client.
- Rent – 40 thousand rubles;
- Purchase of consumables – 10 thousand rubles;
- Accounting – 10 thousand rubles;
- Utilities – 5 thousand rubles;
- Website maintenance – 3 thousand rubles.
- Payment for electricity – 1.5 thousand rubles.
- Tax deductions (pension fund, simplified tax system 15%).
Disadvantages and advantages of this business
Opening a barbershop from scratch and its growth faces certain difficulties. The difficulty is that a narrow circle of people use the services. There is a shortage of personnel, which leads to luring them away from each other.
To minimize the risk of losing funds, target the salon to a wider audience. Carry out serious work with personnel based on personnel training. The internship includes master classes, as well as psychological subtleties in working with consumers.
The plan to open a barbershop is an innovation in the service sector. As you know, new products attract people. With a competent approach to business, you can achieve high results. Created platforms on social networks attract wealthy clients. Therefore, the payback period may be significantly reduced.
It was noted that competition in this project can only be felt in Moscow and St. Petersburg. This project is little known to other regions. Therefore, you can become 1 by opening your own salon of this type.
For example, in Rostov, about 14% of the male population can be considered wealthy, they can afford the purchase of an apartment or a car, and, of course, they can afford an expensive haircut. They will be your clients.
There is a separate category of citizens with a low level of income, but who go to high expenses to emphasize their external individuality. They will also visit your establishment.
Evaluating the effectiveness of a barbershop
The project to open a barbershop has a low level of start-up costs, but requires due attention to promotion due to a narrow target audience.
The level of risks of the salon operation decreases upon reaching the planned sales volume and building up its own base. With an average bill of 1100 rubles. and the high workload of the barbershop, which means 20 clients served per day, the revenue per day will be 22 thousand rubles. Thus, the maximum revenue of the salon per month will be 682 thousand rubles, and the net profit (minus 40% of income from each client, rent, accounting, consumables, utilities, light, website, salary of a cleaner and administrator, as well as contributions to the pension fund and usn 15%) - 191.8 thousand rubles.
Taking into account the fact that the project is new and requires promotion, the goal at the initial stage is to reach a 50% occupancy level by the 5th month of the salon’s operation. When this figure is reached, the profit of the barbershop will be about 95-100 thousand rubles. per month, and the payback period of the project is 9-10 months. You can increase the profitability of a salon by hiring barbers registered as individual entrepreneurs.
Where to begin?
As in any business, opening a barbershop requires official registration. To do this, contact the tax service and submit an application to create an LLC or individual entrepreneur. In the first case, the state duty reaches 4,000 rubles and you will have to additionally provide a whole package of internal documentation (company charter, authorized capital, decision to create a legal entity, etc.).
The second option involves a small payment of 800 rubles and only photocopies of the passport and TIN of the individual entrepreneur are required.
You immediately need to decide on the desired form of taxation. It can be general, unified, simplified or patent. Each case has its own privileges and features, but it is important to calculate in advance which of the schemes will be more profitable in your case.
Before opening, you will also have to undergo an inspection from regulatory authorities - sanitary and epidemiological control, fire inspection and Rospotrebnadzor. And only if all working conditions meet their requirements, then you will be given permission to operate. Therefore, try to initially find out the list of norms and standards for similar establishments in your region so that you don’t have to deal with the arrangement twice.
If you are afraid of the difficulties in organizing your own business, but the desire to start a business does not subside, then you should take advantage of franchise offers. In this case, experienced entrepreneurs will help in registering documents, finding and preparing a suitable establishment, providing reliable suppliers and training staff in all the nuances of work. True, in this case you will have to allocate a significant amount of monthly contributions to the business owner.
Marketing plan
To learn about what the marketing section of a business plan should contain, read the article Structure of the marketing plan of a business plan.
Barbershops are a separate line of services that are provided in special type hairdressing salons designed for a male audience. The main problem is slow entry into the market at the initial stage.
The leading promotion channel is highly targeted advertising, service support, and creation of comfortable conditions in the salon.
The target audience
Teenagers and men over 26 years old who care about their appearance. Income is above the regional average. Additional motives for purchasing services: the desire to look original, fashionable, and to please the opposite sex.
It should be noted that the male target audience is more conservative than the female one. Therefore, creating a certain atmosphere and service will allow you to quickly acquire regular customers with a high degree of loyalty.
They are very demanding of the accompanying service, primarily of the work of the administrator, who plans and coordinates the procedure for visiting the barbershop.
Competition and location
The location for the barbershop was chosen in an area close to the business center of the city, on a street with high traffic. Nearby there is a shopping center (200 m), a business center (350 meters) and the offices of two banks (250 meters). Availability of parking with 2 parking spaces, which will be paid from the moment the barbershop opens, i.e. starting from the 4th month from the launch of the project. The rented premises have basic wall repairs, floor tiles are in good condition, hot and cold water is available, a split system is installed. Facade work is not carried out. For a design solution, it is necessary to renovate the bathroom, reupholster the ceiling, and work on the design of the walls. All this gives one of the competitive advantages over other projects.
Main competitors:
- General hairdressing salons
- Hair salons
- Individual barbershops
- Franchise barbershops
Differences between the project and analogues
| General hairdressing salons | Hair salons | Individual barbershops | Franchise barbershops | |
| Male haircuts | + | + | + | + |
| Women's haircuts | + | + | – | – |
| Children's haircuts | + | – | only boys | only boys |
| Shaving your head | + | +/– | + | + |
| Shaving with a straight razor | – | –/+ | + | + |
| Haircut and modeling of beard and moustache | +/– | +/– | + | + |
| Mustache and beard hair removal (sugaring) | – | –/+ | +/– | +/– |
| Hair coloring and hiding gray hair | + | + | + | + |
| Atmosphere | – | +/– | +/– design solution | + (single style) |
| Location | In crowded places, residential areas | In crowded places, residential areas | In crowded places, city center | In crowded places, city center |
| Availability of parking | – | +/– | + | +/– |
| Customer support system | – | –/+ | + | +/– |
| Website | – | –/+ | +/– | + |
| Service quality | –/+ | +/– | + | + Personnel training system |
| Quality of service | –/+ | +/– | + | +/– |
| Prices | Low | Average | Average with prospects for improvement | High |
Range of services
The structure of barbershop services is planned as follows:
Price policy
Prices are determined relative to the main competitors: salons and chain barbershops. Prices should be slightly higher than those of hairdressing salons and lower and comparable to the prices of barbershops.
The planned average bill is 200-400 rubles, with subsequent growth to 400-600 rubles. For exclusive services 800-1000 rubles. Average frequency of visits is 1 time per month.
Volume of sales
Despite the low economic growth and low level of income growth, the demand for barbershop services has been growing over the past two years. The average annual increase in queries according to yandex.wordstat has almost doubled. Of course, there will not be such an increase in real customers, but it is quite possible to expect an increase in the number of sales by 10-15% per year.
Below is a graph of the growth in the number of requests for searches for barbershop services (according to yandex.wordstat May 2016-May 2018)
The growth factor seriously affects the calculations of the seasonality factor, so linear regression analysis was used and a possible trend was determined, in relation to which the seasonality factors were calculated:
The serious influence of the seasonality factor on the volume of services provided is insignificant; the peak in demand occurs in the summer and the second half of the year.
SWOT analysis
Let's consider measures for the development of a barbershop using the SWOT matrix method
Strengths:
| Weak sides:
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Possibilities:
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Difficulties:
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Advertising strategy
Advertising at the initial level is aimed at attracting the client and ensuring his loyalty. Main channels of information dissemination:
- advertising brochures and distribution of leaflets at the initial stage;
- advertising in a local free advertising newspaper;
- website content and use of a CRM system;
- groups in the VK networks (content for 20-35 years) and FB (content for 35-50);
- Gift certificates;
- club cards for regular customers.
Website support, SEO and SMM work is outsourced and controlled by the business initiator and administrators.
Useful tips and tricks
Marketing work should be carried out 3 days before the start of the enterprise. A mobile program will help you to register clients. Mainly males with a beard and mustache are invited.
We offer interesting competitions, promotions and discounts. It is advisable to spend a joint holiday every month. This could be watching football matches or boxing matches.
To open a barbershop on time, contact trusted companies specializing in repair work. In the contract, be sure to include a clause regarding compensation for damages in case of missed deadlines.
Thoroughly prepare future masters for work. Your income level depends on them. It will be a complete failure if they are not experienced and trained. You can train them yourself.
To open a barbershop you will need a decent amount of money. Having worked out all the details of the business plan, you will have an original establishment. In order to feel the taste of victory in the form of profit, you need to wait up to 2 years. But this is relatively little - be patient. Happy business!
How to advertise a business
The opening of your barbershop should become a notable event in this area of the city. This is the first stage of attracting clientele, which is reflected in the business plan as a separate article.
Build a marketing strategy for promoting your business. Try to pay attention to all aspects: outdoor advertising, social networks, online advertising. Develop a discount system so that visitors become regulars and bring their friends and colleagues.
Take part in city events and organize them yourself. For example, a master class for barbers, a photo shoot for a fashion magazine, or a Mortal Combat championship. Let people talk and write about you: become the leading platform in your segment, and thousands will trust you.
Barbershop advertising option
In general, a barbershop is a promising business with proper planning. The men's salon is at the intersection of beauty and entertainment, which pushes the boundaries for new ideas.
Investment plan
To learn how to create an investment section, read the article on the structure of the investment plan of a business plan.
Investment size
| Name of works/products/services | Quantity | Price | Price |
| Registration of individual entrepreneurs and paperwork | 5 000,00 | ||
| Payment under the preliminary rental agreement | 75 000,00 | ||
| Decoration of the barbershop premises | 579 400,00 | ||
| Finishing building materials | 350 000,00 | ||
| Payment for designer services | 80 000,00 | ||
| Stretch ceiling with installation | 18 300,00 | ||
| Lighting lamps | 7 600,00 | ||
| Plumbing | 12 500,00 | ||
| Heating | 36 000,00 | ||
| Cost of construction work | 75 000,00 | ||
| Production and installation of signs | 32 500,00 | ||
| Purchase of equipment, furniture | 494 300,00 | ||
| checkpoint | 1 | 15 000,00 | 15 000,00 |
| Men's barber chair | 2 | 33 500,00 | 67 000,00 |
| Barber chair with sink | 1 | 25 000,00 | 25 000,00 |
| Hairdressing cosmetic chair | 1 | 37 000,00 | 37 000,00 |
| Master's chair | 3 | 7 200,00 | 21 600,00 |
| Hairdressing mirror with stand | 3 | 27 500,00 | 82 500,00 |
| Wall mirrors | 2 | 4 500,00 | 9 000,00 |
| Reception desk | 1 | 6 800,00 | 6 800,00 |
| Warehouse racks | 2 | 3 350,00 | 6 700,00 |
| Sofa for visitors | 1 | 12 800,00 | 12 800,00 |
| Chairs for visitors | 4 | 5 000,00 | 20 000,00 |
| TV in the hall | 1 | 25 000,00 | 25 000,00 |
| Stereo system | 1 | 7 800,00 | 7 800,00 |
| Full cycle coffee machine | 1 | 27 500,00 | 27 500,00 |
| Hangers | 2 | 2 800,00 | 5 600,00 |
| Backlights | 3 | 3 600,00 | 125 000,00 |
| Recruitment and training of personnel | 62 000,00 | ||
| Payment for HR agency services | 12 000,00 | ||
| Initial employee training | 50 000,00 | ||
| Costs for initial purchase of supplies | 120 000,00 | ||
| Investment in marketing and advertising | 42 500,00 | ||
| Website and group | 20 000,00 | ||
| Printing and distribution of leaflets | 12 500,00 | ||
| Advertising in print media | 10 000,00 | ||
| Contingency reserve | 100 000,00 | ||
| Total initial investment investment | 1 388 400,00 |
Investment work plan
Work during the investment period will be 3 months. will be carried out according to the schedule:
