Real estate agency franchise: list of the best franchises

The best real estate agency franchises for business. Activity in the real estate market has increased, but according to statistics, only 3-5% of real estate agencies in Russia operate under franchising. This business began to develop in the 90s of the 20th century, when there was little competition, there was enough work for everyone, and there were no reasons for the development of franchising. Many small real estate agencies have their own client base and do not intend to operate as a franchise.

Franchise of the real estate agency "Etazhi"

The agency first opened in Tyumen; there are 29 branches in Russia, some of which were opened under a franchising scheme. There are many partners among developers and banks, which makes it easier for franchisees to find them.

Cost and terms of cooperation

investments 2 million rubles (if there is a real estate company, investments are reduced to 500 thousand rubles);
royalty - from the amount of revenue 4%.

Requirements for franchisees

successful work in the field of real estate;
good business reputation;
office space with high traffic, parking space, separate entrance, first floor, at least 50 m2;
15 employees at the beginning of activity, at the end of the first year of operation 30;
high-speed Internet (2 channels).

Real estate agency franchise Floors: cost and conditions in Russia.

Advantages of working as a franchise Etazhi

there is no lump sum fee;
profit 100-350 thousand rubles monthly;
cooperation with partner banks of the Etazhi agency (when applying for a mortgage, there is more trust and demand among consumers);
after 2 years, the new agency will own 12% of the real estate market in the city.

How to open a real estate agency from scratch and draw up a competent business plan - read in this article.

Advantages

the real estate agency business system is constantly being improved in accordance with international standards;
mortgage benefits from partner banks;
employee training;
introduction of modern IT technologies and innovative developments: our own CMS - RIES, which increases the efficiency of a realtor by almost 40%;
The franchisor provides ongoing consulting services, helps at all stages of business development, and helps establish business relationships with local regional developers and banks.

Studying and choosing from the Catalog of the best franchises in Russia and Ukraine is the first step to starting a successful business with an easy and simple start.
When making a decision to purchase a franchise, it is necessary to follow the professional recommendations of the section: “All about franchises.”

You can read about the latest news and trends in the franchise business here >>

A real estate franchise allows you to learn all the intricacies of the work first-hand, rather than learning the ropes from your own experience.

Transaction support, personnel selection and training, drawing up purchase and sale agreements, donations, positioning of the Academy of Sciences in the market and much more: the franchise provides ready-made solutions.

An entrepreneur does not need to waste his time coming up with something new and effective. Is everything ready. The task of the franchisee is to replicate and apply ready-made experience.

Working as a realtor and how to open a real estate agency

Real estate agency franchise “2014”

The agency is located in St. Petersburg, the service is comparable to European ones.

Cost and terms of franchise cooperation

the size of the lump sum contribution is not fixed, depends on the region (200-300 thousand rubles);
royalty 10% monthly plus 3 thousand rubles.

Advantages of working as a franchise 2014

drawing up a business plan for a new agency;
investor and staff training;
provision of our own advertising materials;
consulting.

Franchise of the real estate agency "Miel"

Cost and conditions for beginning businessmen

entrance fee 350 thousand rubles;
total investments 800-900 thousand rubles;
royalties from 25 thousand rubles;
office area 50-80 m2.

How much does it cost to cooperate with the famous Euroset brand as a franchise – find out here.

Advantages of working under a Miel franchise

famous brand;
effective operating principles;
assistance in drawing up a business plan;
training;
assistance in starting a business;
financial support;
high standards;
the opportunity to participate in the Brokerage Council;
high competitiveness.

How to open your own business in Russia using a Miel real estate agency franchise?

Advantages of the Miel franchise:

When signing the contract, all commercial conditions and requirements will be strictly observed.
You will have the right to conduct business under a well-known brand.
They will help you draw up and implement an effective business plan.
On favorable terms, you will be able to run and develop your own business.
Assistance in recruiting and training staff is also the responsibility of the franchisor.
Advertising activities will be carried out at the expense of the franchisor.
You will be given all possible assistance in decorating the premises and will help organize the opening of a company.
If financial difficulties arise or you cannot resolve legal issues on your own, the franchisee will also help you.

When purchasing this franchise, everyone will benefit: the franchisee, the franchisor, and, first of all, the customers. Free training seminars will be held for agents. Thanks to brand recognition, you will be able to hire experienced, qualified specialists.

Staff training and support will be carried out according to a specially developed program. You will be introduced to best practices for effectively managing a real estate agency. World-famous business trainers organize educational seminars and trainings for company employees.

The premises will be presented in a “production office” format. This means that it must be at least 50 - 120 square meters. m. This is where employees will receive clients, advise them, enter into contracts with them and prepare the necessary documents for the transaction. “Production office” involves 2 models:

In cities with a population of up to 300,000 - 50 - 80 meters.
In cities with more than 300,000 inhabitants - 80 - 120 meters.

The franchise of this enterprise will open up a lot of opportunities for you. Even foreign real estate agencies buy it.

Real estate agency franchise "Century 21"

The brand was launched in Russia in 2007 (founded in California in 1971), and there are 22 franchised enterprises.

Cost and conditions

investments at the initial stage 500-12,000 thousand rubles;
monthly turnover 500 thousand rubles;
royalty 20 thousand rubles monthly;
payback 9-15 months.

Company requirements

office area 40-90 m2;
design layout of the facade and office.

Advantages of working as a franchise

cooperation with an international agency;
support on legal issues;
corporate style office;
marketing support;
access to the corporate information CRM system;
personnel selection and training.

Franchise of the real estate agency "Rizolit"

The company has been operating since 1994, has extensive experience, and places high demands on franchisees.

Cost and terms of cooperation

investments 25-30 thousand dollars;
good reputation;
business experience (documentary evidence);
starting from the fourth year, dedicate 10% to charity;
after 4 years of work, dedicate 10% of the proceeds to the development of the company.

You can find out what requirements Pandora puts forward to its franchise partners in the materials of the new publication.

Advantages of working under a Rizolit franchise

ready business;
access to exclusive ways to receive clients;
well-known and trusted brand;
reputation of the oldest agency in Russia;
successful marketing technologies;
training at the Training Center for franchisee employees and managers;
advertising campaigns, image campaigns to promote services.

What types of real estate agencies are there?

Real estate agencies have specializations that correspond to a specific market segment. They provide the following services:

Intermediary between trade and real estate rental. The company cooperates with potential buyers, sellers, tenants or landlords.
Providing information and advice.
Execution of transferred functions for property management in the absence of the owner, etc.

A real estate rental franchise has great prospects. With its help you can:

gain access to an exclusive database of real estate properties;
learn from scratch in the real estate profession;
learn everything about the CRM system, which allows you to efficiently serve customers and increase customer flow;
practice with experienced realtors.

Many people, trying to sell their property, turn to special agencies. They have ready-made databases and established contacts with government agencies. This helps to predict market fluctuations, as well as timely receive complete information about the desired object: history, ownership, debts, etc.

Franchise of the real estate agency "Hirsch"

The international network, the first office in Moscow since 2003, has 39 franchise offices. In her work she focuses on accessibility, trust and complete satisfaction of the client’s interests.

Cost and conditions in Russia

franchise cost from 86 thousand rubles;
up to 1 million rubles investment;
monthly royalties from 3.4 thousand rubles;
payback period from 6 months;
room with an area of 30 m2.

Advantages of working as a Hirsch franchise

ready-made real estate agency system;
European standards;
use of a trademark.

Hirsch real estate agency franchise: cost and conditions in Russia.

Help from Hirsch

training in the selection of realtors, training, motivation;
detailed work plan;
assistance in making transactions;
long-term training for realtors (2 months in the training center and the same in the franchisee’s office);
franchisee consulting;
monitoring the results;
brand promotion.

In the first year of the office's operation, construction takes place; the goal is to balance office expenses and generate profits in accordance with capabilities. From the second year at least 64 sales transactions annually and 8 agents. Office income is 30-45%, taking into account market conditions.

The most popular real estate franchises

The most popular franchises in the real estate industry are those from companies that have proven themselves well in this market and have been operating in it for at least 10-15 years. Among such franchises are Miel, Floors, Hirsch, Century 21 and some others.

Let's take a closer look at the conditions and features of the most popular franchises in the real estate market at the moment:

“Floors”

The Etazhi company has been on the Russian real estate market for quite a long time, and always positions itself as a very professional company that can offer its clients the most profitable options.

At the moment, the number of branches of this company throughout the country is 29, among them there are also franchise branches.

If an entrepreneur wants to start working under a franchise of the Etazhi company, then the following requirements are put forward :

Start-up investments. If an entrepreneur already has his own real estate company, then they amount to 500 thousand rubles. In the event that he is just going to create it, the starting fee is 2 million rubles.
The number of employees. A real estate company that already exists or will be created to operate as a franchise must have at least 15 employees.
Royalty. Royalties must be paid every month, and their amount is 4% of revenue. It should be remembered that profit and revenue are completely different things, so you should be as careful as possible in your calculations when taking out this franchise.

An entrepreneur who fulfills these requirements receives (according to the assurance of the Etazhi company) a profit of about 100-300 thousand per month, starting from the second year of operation, as well as up to 12% of the market share in the city.

The Etazhi company also undertakes staff training and provision of all necessary materials. In addition, “Etazhi” provides the opportunity to cooperate with banks that provide mortgages, which in turn should add a considerable number of new clients.

“1204”

Company “1204” is one of the most famous agencies in the real estate market of St. Petersburg. This company is trying to position itself as a European-level real estate agency, which is achieved through a high level of service.

The company has a number of branches in different cities of Russia, some of which were opened as franchises.

The following requirements are put forward to a businessman who wishes to use this franchise :

Entry fee. For St. Petersburg, the entry fee is 600 thousand rubles, for the regions this figure ranges from 200 to 300 thousand rubles.

In addition, it is possible to get your own turnkey business, the cost of such a service is 3.5 million rubles.

Royalty. Royalty in this franchise is at the level of 10% + another 3,000 rubles in monthly deductions.

The company “1204” provides all the necessary materials for training, and also independently trains the personnel of its partners. A big advantage for working under such a franchise is the presence of your own company, which has proven itself well in the real estate market, however, this requirement is not mandatory.

The “1204” real estate agency franchise can be a very smart choice, as it has very good conditions and can bring a very good income.

"Century 21"

The Century 21 company is one of the world's largest networks of real estate agencies, which is active in about 78 countries around the world, it also has 8 thousand offices. In Russia, Century 21 operates under a master franchise, owned by Setabor Industries Limited.

You can work under this franchise if you meet the following requirements :

Entry fee. The entry fee ranges from 500 thousand rubles to 1.5 million rubles.
Lump sum payment . The lump sum contribution is 600 thousand rubles.
Royalty. As for the royalty, it depends on the size of the locality in which the franchise will be developed, the starting amount is 20 thousand rubles + another 1 thousand rubles, which is due from each completed transaction.

"Hirsch"

The Hirsch company is the first player in the Russian real estate franchise market. The company opened its franchise back in 2003.

One of the features of Hirsch is that most of their branches are open as franchises.

To start running a franchise business from this company, a businessman must meet the following requirements :

Entry fee. The entry fee varies from 900 thousand rubles to 3 million rubles.
Lump sum payment. The lump sum contribution is 68 thousand rubles.
Royalty. The royalty amount starts from 34 thousand rubles every month, and every month you will also need to pay at least 4,600 rubles to the advertising fund.

Franchise of the real estate agency "Expert"

It has been successfully developing under franchising conditions for more than 10 years; it has 26 agencies in Russia. Provides real estate services and guarantees the quality of transactions.

Offers several options for cooperation (price depending on the chosen option):

1. “Megapolis” - for cities with a population of 1 million people or more:

lump sum payment 9.9 thousand rubles;
monthly royalty 9.9 thousand rubles (fixed fee).

2. “City” - population from 300 thousand people:

lump sum payment 5.9 thousand rubles;
monthly royalty 5.9 thousand rubles.

3. “Region” - population less than 300 thousand people:

lump sum payment 3.2 thousand rubles;
monthly royalty 3.2 thousand rubles;
payback period 1 year.

4. “Exclusive-Subfranchising” is an individual version of cooperation, regardless of the size of the locality.

The exclusivity option is considered individually, in which case the company does not sell the franchise to other franchisees in the city.

What are the options for franchise cooperation with the Baby Club brand and how much does a franchise cost? Read here.

Company requirements

a room of at least 30 m2 in the center;
no further than 300 m to a transport stop;
It’s good if you have work experience;
10 employees;
compliance with corporate ethics;
initial investment 3 thousand dollars.

Advantages of working as an Expert franchise

famous brand;
documents for work;
transaction technology;
unified system of insurance of services;
recommended partners;
access to the company's electronic back office;
mini-site and promotion;
access to the City real estate database.

Help from the company

layouts of advertising materials;
training realtors in theory and practice (employees after training pass a qualification exam);
online consultation.
training master classes for managers and novice agents.

Opening a real estate agency franchise: how everything works and how much you can earn

Real estate companies help formalize real estate transactions, taking care of all organizational issues: from searching for options to concluding a mortgage agreement. Such companies make money from agent commissions. The volume of real estate transactions carried out in Russia is comparable to the volume of the country's budget, so a real estate agency is a profitable business with large average receipts.

You can open a real estate company in your city as a franchise. Federal is present in more than 80 cities and six countries and sells franchises to cities with a population of 50 thousand or more. The company ranks third in Russia in the ranking of franchises on the Biboss portal and first in the service sector.

This material contains answers to the main questions related to opening your own successful real estate agency.

What you need to know at the start

Answer three questions:

Does it make sense to open a franchise in this city? Assess the local market: how often residents buy and sell real estate here, how many mortgage loans are issued. Etazhi specialists can help with this; they have data from banks and Rosreestr.
How much money are you willing to invest? This will affect the payback period and the speed of gaining market share. The greater the investment, the faster the company's growth.
Are you ready to get yourself a new job? A real estate agency franchise is not like a microfinance organization or store franchise. You need to be constantly involved in your daily work. This type of business is not suitable for those who simply want to diversify their income.

Practice shows that the best franchise owners are former top managers and current owners of a real estate agency. For the first, this is an opportunity to try themselves in business with small investments and low risks. For the latter, it is an opportunity to reformat the business, develop and increase income.

How much can you earn from a franchise?

It all depends on several factors: the size of the city, the amount of investment, whether the business is starting from scratch or based on an existing agency.

Approximate calculations are as follows: opening a franchise in a city with a population of 100 thousand people will require 1.5–2 million rubles of investment. This is money for office equipment, hiring and training of employees. Operating expenses include office rent and maintenance and payroll. At the start, you can get by with a dozen employees, hiring new ones as you grow, there is no lump-sum fee, the partner only pays a royalty - 4% of revenue.

With this model, after a year, revenue can reach 3 million rubles per month or more, with an average business profitability of 17%.

You can earn money not only from agent commissions, but also from real estate insurance, mortgage lending and developer investment projects. For example, an agency, having a large amount of market data, can buy properties in a building under construction at a low price and then sell it at a high price.

Vitaly Kurbatov, director of the franchising department:

One of the advantages that our partners receive when working in the real estate market is the expansion of their social circle. The head of an effective real estate agency becomes a partner for developers and bankers - wealthy and influential people, together with whom you can implement interesting mutually beneficial projects. The company has its own analytical center with a huge amount of information about the market, so relevant authorities begin to listen to our franchisees, invite them to meetings and round tables about the real estate market, and consult other market participants.

Meeting at the Rosreestr Office for the Tyumen Region

Photo: Etazhi LLC

How to launch a franchise real estate agency

Opening a franchise, from submitting an application to starting work, takes about two months. Here are the main launch stages:

Getting to know “Floors” via Skype. You will tell us about yourself, get answers to questions and agree on further actions.
Market research. You, together with the staff of Etazhi, will evaluate the local real estate market. It must be capacious enough for you to earn money.
A trip to the central office. You will be invited to the head office in Tyumen for a close acquaintance with the company. Department heads tell how Etazhi builds a business and achieves efficiency. After this, both parties will have time to think about the decision. If everyone is satisfied with the prospects for cooperation, you can sign a contract.
Office opening. The entire process is supervised by the launching manager of “Floors”.

To train its employees at all levels, Etazhi has developed a training portal. Here, all the information necessary for work is collected in courses, to which employees of new branches also receive access. Training is an important part of the preparation process: the better trained the staff, the faster they begin to generate revenue for the partner.

Ildar Khusainov, General Director, conducts training for employees and franchisee partners

Photo: Etazhi LLC

Heads of new branches undergo a two-week internship at the company's central office. Top managers of Etazhi talk at master classes about sales, marketing, HR, legal and other business features. After the internship, franchisees defend the strategy of their branch.

How difficult is it to run a business?

It’s quite difficult, but they will help you. At the start, a launch manager works with each franchisee. It helps resolve priority issues: from ordering equipment to fine-tuning business processes. In total, the checklist of issues that the launch manager decides contains 82 points. After launch, a territory manager is involved in working with the partner. Essentially, this is a business consultant who understands all the intricacies and helps to develop. He regularly comes to help on site - even when things are going well.

Most often, franchisees are interested in what kind of people to hire, how to organize sales and the work of all departments. “Etazhi” has developed answers to these questions over 18 years of work.

All recurring business processes are already automated and pass through the IT system, in the development of which 350 million rubles have been invested. Automation frees the sales team from routine, allowing them to focus on deals.

To work with clients, Etazhi uses its own convenient CRM system, which was created specifically for the work of a real estate agency. She collects analytics for each employee and direction. With this data it is easier to manage the company and make the right decisions.

In addition to the central office, other franchisees will help you. “Etazhi” has formed a community of managers who communicate with each other on different platforms and meet several times a year at events for partners. If you encounter a problem, there is a high chance that one of the franchisees has already solved it and can share their experience.

How to apply for a franchise
Leave an application on etagi.com and a specialist will contact you.

Franchise "Atlant-Real Estate"

Provides a database of owner announcements about real estate transactions. Types of franchise :

independent - the franchisee has full control of the business, the franchisor is not responsible for creating a database or promotion;
autonomous - the franchisee independently engages in attracting customers and promoting on the market, the franchisor is responsible for creating a database;
turnkey business - after investment, the franchisee receives dividends; the franchisor is responsible for the formation and promotion.

Cost and terms of cooperation in Russia

lump sum payment 25 thousand rubles;
monthly royalty 10 thousand rubles.

Additional services at the request of the franchisee

use of the AutoScanner robot (scanning sites, adding options to the database) monthly 3 thousand rubles;
using the AutoScanner robot to check relevance 2 rubles per option;
use of the AutoScanner robot for daily notification of franchisees using SMS messages 500 rubles per month.

Advantages of working under an Atlant-Real Estate franchise

quick access to self-sufficiency;
low cost, possibility of payment in installments;
several types of franchise;
development for searching proposals for the database;
cold selling technology;
automatically calling owners to check the relevance of options;
software updates monthly;
remote technical support.

Help from the company

affiliate website on the franchisor’s resources;
software;
specialized software for Call Center;
recommendations for starting a project;
development and promotion activities;
trademark;
client base with further support;
documentation with layouts of advertising materials;
corporate work standard;
job descriptions.

Franchise "Best Real Estate"

The first franchise was sold in August 2008; partners who wish to purchase a franchise are carefully selected.

Cost and conditions

one-time payment of 100 thousand rubles;
royalties monthly 60 thousand rubles;
grace period (about 3 months);
The term of the contract is 5 years.

Company requirements

business integrity;
conscientiousness;
honesty.

Advantages of working as a Best-Real Estate franchise

a set of ready-made technologies;
good reputation, famous brand;
ready answers to questions during the activity;
consulting support;
corporate training.

Advantages of cooperation with the Best Real Estate franchise company.

Help from the company

management consulting;
marketing and advertising support;
legal consulting;
training;
IT support;
software.

Franchise of DOKI International Realty agency

Cost and terms of cooperation

the first partner in the city pays a lump sum contribution of 129 thousand rubles, the second 150 thousand rubles, the third 400 thousand rubles;
monthly payments from the 4th month of the franchisee’s activity - 3 thousand rubles.

Company requirements

minimum financial investment;
lump sum fee;
office space.

Advantages of working as a franchise

simplified scheme for starting a business;
optimization of capital investments;
professional education;
technological and consulting support.

Real estate agency franchises are always liquid (especially if it is a well-known brand). The copyright holder benefits from the active development of the franchisee; this stimulates him to create conditions and provide support in development.

The real estate business is not easy: you need to understand the laws of business, it requires investment, a desire to develop, and hard work.

How to open your own business as a Hirsch real estate agency franchise? Watch the following video interview with the owners of a successful company:

Real estate agency: own or franchised?

Today it is very popular to open a business by purchasing a franchise. This trend has not bypassed the real estate industry. There are also companies here that are known in several cities or even the whole country, which practice the highest possible professionalism in their approach to their work. They give others the chance to work under their name.

The question is, is it worth buying a franchise if you can open an agency yourself? Let's compare the benefits and time costs.

To open a company yourself, you need the following.

Know the basics of real estate activity and its features - ideally, work in this field for at least a couple of months.
Find a suitable office, fully furnish it, organize advertising and business cards.
Attract realtors and train them.
Find a lawyer who will fully support the transaction, from consultations to the signing of the purchase and sale agreement. In the future, you can master this part on your own and do without his help, but then you need to know the legislation in this area of activity by heart.
It will be necessary to learn how to manage personnel, build a company policy that will not lead to losses and lawsuits with dissatisfied clients.

Do you want to know how to terminate a fixed-term employment contract? To find out more, read the article. Where can I get a receipt of the state fee for registering an LLC? Payment locations are described here. You can familiarize yourself with them if you follow the link.

What documents are required to register an individual entrepreneur? The answer is contained in the article. We suggest you read it to find out more details.

The main advantage over a franchise is that you don’t have to pay anyone anything other than the running costs that every business has. The disadvantages are that it takes a lot of time and the risk of making mistakes, unless, of course, you have previously studied in detail the specifics of working in another successful agency. However, many people find it difficult to correctly formulate a plan of action based on other people's experiences; they need step-by-step guidance.

When opening a franchise agency, the advantages are:

detailed instructions on what and how to do, how the company operates and how to manage personnel;
support in opening a company and legal formalities;
the opportunity to use someone else’s well-known name and work under the brand of a famous agency;
provision of all advertising products, from stands to flyers (in most cases);
instructions for business promotion.

It's hard to say which is better - each option has its own advantages and disadvantages. Everyone can make a choice for themselves. Those who prefer to work under the wing of a paid, but still experienced teacher, can consider the provided cooperation schemes using the example of two well-known agencies - “Etazhi” and “1204”.

The company has franchising offers, a representative of which talks about franchising in the video. We invite you to familiarize yourself.