Franchise of a network of real estate agencies - MIEL-Real Estate. Buy a franchise MIEL-Real Estate

The Miel Holding, of which it is a part, is a structure with twenty years of active experience in the Russian real estate market. "Miel" is engaged in the following activities:

Brokerage of commercial and residential real estate.
Consulting.
Development.
Investments.
Asset Management.

The holding actively works with real estate not only in Russia, but also abroad, offering its clients the widest selection of housing and commercial space, from luxury options to economy class offers.

Today, Miel - Network of Real Estate Offices is the largest brokerage network in the country. The network began to develop under franchising conditions in 2006, which allows us to talk about extensive experience in working with franchisees. Currently, the Miel franchise network is represented by 100 offices, 80 of which are located in the Moscow region.

Miel Franchise Card

Company name : Miel agency; Year of company foundation : 1990; Year of franchise launch : 2000; Number of enterprises : own: 80. franchised: 6; Lump sum contribution : 350 thousand rubles; Advertising fee: none; Royalty : 25 thousand rubles per month; Initial investments from : 800 thousand rubles; Payback period: 1.5-2 years; Monthly profit: 8506945 rubles per month; Minimum size of required area: 50 sq.m. Regions of work: the agency operates in Moscow, the Moscow region and countries such as Greece, Spain, the Czech Republic, Cyprus, Italy. Link to off. website with franchise conditions, contacts : https://master.miel.ru/ucond.html, https://master.miel.ru/cont.html.

Franchise of the real estate agency "Miel"

Franchise cost:
from 224,000 to 950,000 rubles.
Monthly fee (royalty):
Amount of investment:
Income per year:
Payback period:

Company email:
Website:
https://master.miel.ru/
Phones:
(495) 777 6260

Opening your own real estate agency inevitably involves many difficulties and risks. That is why many businessmen who want to open their own business in this area prefer to purchase franchises of already famous networks. One of the most reliable and successful partners is a stable and reliable network that occupies a leading position in the Russian real estate market.

Franchise Description

Miel sells franchises not only in Russia, but also abroad. The franchise price (lump-sum fee and royalty amount) will depend on the location of the branch, as well as the number of residents in a particular locality.

The lump-sum contribution can range from 224 to 950 thousand rubles.

Royalties can range from 18 thousand rubles, depending on the city where the branch will be opened.

It should be emphasized that the company does not require any additional payments beyond those listed above.

Lump sum fee depending on location:

Moscow – 950 thousand rubles;
St. Petersburg – 700 thousand rubles;
Moscow region: in cities with a population of up to 35 thousand people – 232 thousand rubles; with a population of 35 to 50 thousand people – 290 thousand rubles; from 50 to 70 thousand people – 360 thousand rubles; from 70 to 100 thousand people – 450 thousand rubles; from 100 thousand people or more – 530 thousand rubles;
Regions of the Russian Federation: up to 35 thousand people – 224 thousand rubles; from 35 to 50 thousand people – 280 thousand rubles; from 50 to 100 thousand people – 350 thousand rubles; from 100 to 300 thousand people – 470 thousand rubles; from 300 to 800 thousand people – 530 thousand rubles; 800 thousand or more people – 600 thousand rubles;
CIS countries – up to half a million people – 5 thousand euros.

Such a pricing policy is fully justified both on the part of the franchisor and on the part of the franchisee. When buying a franchise for a big city, a partner pays a larger amount, but can also count on larger profits.

It should also be noted that the success and stability of the company in the market is largely due to the presence of a number of serious requirements for potential franchisees. So, any partner candidate must:

Fully comply with all corporate requirements;
Have similar work experience, preferably in management positions;
Be able to organize the work of the company;
Have positive business qualities;
Be ready to strictly follow all the requirements of the franchisor and maintain high standards;
Have an initial capital that will be enough to pay a lump sum contribution, purchase the necessary equipment, repairs, etc.

By purchasing a Miel franchise, each franchisee can count on the following services:

Consultations on all issues related to the agency’s activities, both at the initial and subsequent stages of the project;
Access to effective systems for searching and hiring employees;
A special CRM system with which the franchisee can track every stage of work with a visitor, as well as evaluate the overall picture of work in his branch;
Effective advertising campaigns, access to platforms and Internet resources and the company’s official website, thanks to which the demand for the services of a partner agency grows even at the start of a business;
Creation of a special website for the franchisee's branch;
Highly efficient software, the ability to synchronize all objects and agents of the company;
Opportunity to work with a number of other, proven companies, both in the Russian Federation and abroad.

If you are seriously thinking about starting a business, we recommend that you read the article “How to open a real estate agency from scratch.”

O was founded back in 1990, but at that time it had nothing to do with real estate, but was engaged in the development of complex control systems for a certain type of equipment. However, after three years the company changed its profile and entered the Russian real estate market. As time has shown, such a step was more than justified - today the Miel agency network occupies a leading position in this area in the Russian Federation. Moreover, this company has a huge advantage - it can withstand any crisis and successfully resist the risks that lead to bankruptcy of other real estate companies. Miel was able to achieve such a stable position thanks to a well-thought-out policy, regular research of the market and competitive environment.

Over 24 years on the market, the company has managed to open more than 100 new branches, and Miel’s staff includes more than three thousand qualified workers.

Advantages

By signing a commercial concession agreement with the Miel agency network, each franchisee receives a number of important benefits, namely:

The opportunity to work under a famous brand that has already won the trust of clients;
An effective business model, a huge database and thoughtful services;
Marketing strategies, comprehensive market analysis, various advertising materials and resources, promotion of franchisee branches in the media and the Internet;
Comprehensive consultations;
Assistance in the selection and further training of personnel;
Training for franchisees themselves, the opportunity to exchange experience with other network partners;
Sales lead time reduction system;
Favorable lending conditions from network partner banks;
The opportunity to manage your agency under the guidance of an experienced partner.

Training and support

also organizes special training events and courses for both franchisee staff and partners themselves. This policy is explained simply - by introducing newcomers to the peculiarities of real estate agencies, the franchisor ensures the proper conduct of professional activities in its branches.

Training occurs as follows:

Each branch of the network is connected to an online distance learning system, which allows testing new employees;
The franchisor regularly conducts special seminars for key agency personnel. Webinars are also held for those who cannot attend the head office in person.
All events are recorded on video and stored in a special archive.
Methodical hours are regularly held, the main topic of which is the legal aspects of conducting activities.
Meetings for franchisees to exchange experiences, open days, so-called realtor fights and other training events are organized.

Requirements

In general, the company imposes standard requirements for the offices of its branches. Thus, the premises of any Miel agency should be located in a place with high traffic, parking, convenient access and not far from the metro or transport interchange. However, an important point for the franchisor is also the possibility of IT support for the premises - which is why franchisees should definitely consider this point before renting or purchasing an office. In general, the best option would be street retail - a room with a separate entrance, which is located on the first or basement floor. In addition, the franchisor does not object to the location of Miel branches in office centers, provided that they are not located above the ground floor. It should also be remembered that when choosing a room, it is worth taking into account the characteristics of a particular locality.

As for the area of the room, it should be from 50 to 80 square meters. m. It should be enough to divide the office into the necessary zones, in particular, client and agent areas.

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Advantages and disadvantages

Advantages:

The agency has been on the market for a long time and is constantly expanding. This indicates that the agency is quite reliable.
The agency is considering the possibility of opening offices not only in Moscow and the region, but throughout Russia. The first office will be opened in St. Petersburg soon. In the future, we can open offices in other cities. This means that any franchisor can cooperate with this franchisor.
The agency is quite well known and popular.

Flaws:

The agency is also known for its scandals. In particular, in April 2012, a criminal case was opened against the company regarding the theft of investor funds.
The agency is known only in Moscow and in some cities abroad. The company has not yet gained popularity throughout Russia.
Quite tough competition in large cities . In large cities there are already a fairly large number of agencies that deal with real estate.

Advantages of the Miel franchise:

When signing the contract, all commercial conditions and requirements will be strictly observed.
You will have the right to conduct business under a well-known brand.
They will help you draw up and implement an effective business plan.
On favorable terms, you will be able to run and develop your own business.
Assistance in recruiting and training staff is also the responsibility of the franchisor.
Advertising activities will be carried out at the expense of the franchisor.
You will be given all possible assistance in decorating the premises and will help organize the opening of a company.
If financial difficulties arise or you cannot resolve legal issues on your own, the franchisee will also help you.

When purchasing this franchise, everyone will benefit: the franchisee, the franchisor, and, first of all, the customers. Free training seminars will be held for agents. Thanks to brand recognition, you will be able to hire experienced, qualified specialists.

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Staff training and support will be carried out according to a specially developed program. You will be introduced to best practices for effectively managing a real estate agency. World-famous business trainers organize educational seminars and trainings for company employees.

The premises will be presented in a “production office” format. This means that it must be at least 50 - 120 square meters. m. This is where employees will receive clients, advise them, enter into contracts with them and prepare the necessary documents for the transaction. “Production office” involves 2 models:

In cities with a population of up to 300,000 - 50 - 80 meters.
In cities with more than 300,000 inhabitants - 80 - 120 meters.

The franchise of this enterprise will open up a lot of opportunities for you. Even foreign real estate agencies buy it.

Premises requirements

The total area ranges from 50 to 120 square meters. The premises must be equipped with a meeting room with an area of 6 square meters. In addition, the premises must have equipped workplaces, ranging from 4 to 15.

Places must be equipped with computers with Internet access and a telephone. There must be electricity in the room. In addition, the premises must be equipped with water supply and sewerage.

The premises should be located within walking distance from major transport stops, for example, metro stations.

Financial conditions

The franchise agreement is concluded for 5 years;
According to the agreement, the franchisee gets the opportunity to open only 1 office of the company . If a franchisee wants to open several offices, then a separate agreement should be concluded for each office opened.
Investments for opening one office range from 800 to 1200 thousand rubles.
In practice, the payback period for an office is 1.5-2 years.
Monthly profit is approximately 8,506,945 rubles , these are the average figures for all offices.

“Miel” provides its franchisees with the following services, complete with its well-known brand name :

a complete package of documents for legal, notarial registration of any real estate transactions;
comprehensive support from the Miel holding’s own legal department;
layouts and recommendations for the design of a newly opened office and the full use of a unique corporate style in it;
PR support and a set of various advertising project layouts;
comprehensive training in the basics of the real estate business, legal subtleties, etc.;
the franchise buyer also gets access to unique technologies on the Miel corporate website;
installation, support and maintenance of licensed software from the franchisor is carried out.