Franchise of the Baby Club children's center - all the amenities for children

Contact Information

• Company name: Baby Club
• Country of origin of the brand: Russia
• Type of service product: entertainment children's center
• Year of brand creation: 2000
• Start of franchising activity: 2009
• Number of own institutions: 1
• Number of franchised enterprises: 107

Support provided (Training, etc.): Baby Club franchisees receive thorough support, which contributes to rapid and effective business development. Partners get the opportunity to use methodological developments in their work, as well as tools for lesson-based and long-term work planning for up to 5 years.

The personnel of franchise companies are trained according to the method developed by Baby Club employees. The organization’s partners undergo a system of corporate trainings lasting more than 70 hours. The methodological basis for training staff and conducting classes is constantly updated.

“Baby Club” publishes three newspapers monthly for partners, teachers and parents. Clients of the Baby Club and those who wish to become them can receive a wide variety of advice thanks to the work of the call center from any phone in Russia.

Each franchise project is accompanied by a personal curator, a personal manager who provides all possible assistance and information support. The central company is always ready for dialogue with partners and is committed to long-term partnerships.

An online platform for exchanging experiences and receiving advice from colleagues has been created and continuously operates within the organization. Monthly partner meetings and annual franchisee meetings are also held online.

What are you getting?

• Accumulated methodological developments for conducting classes, long-term and lesson planning for 5 years;
• System of personnel selection and training using the Baby Club method;
• More than 70 hours of corporate training for the Partner and his employees;
• Access to constant updating of the methodological base on an internal resource (Intranet);
• Prescribed business processes in all areas based on 11 years of experience;
• Your club’s own website from Artemy Lebedev Studio (on a corporate domain);
• 3 monthly newspapers: Methodical, for partners and for parents;
• Federal marketing support (the book “After Three It’s Too Late”, groups on social networks, publications in leading publications, etc.);
• Operating a call center for its clients (calls within Russia are free);
• Support of specialized specialists in various areas, including: marketing and PR, Internet communications, legal, financial and tax issues, HR;
• Assistance from a personal manager-supervisor;
• Flexibility, mobility, constant readiness for dialogue on the part of the management company;
• Long-term nature of partnerships;
• Corporate online platform for the exchange of experience between Partners;
• Monthly online meetings for all Partners;
• Annual meeting of franchisees from all over the country.

Target regions: no restrictions

Requirements for potential Franchisees: desire to work hard, initiative, active life position, result-oriented and experience in creating and developing a business. And:

• understanding the importance of early intellectual development of children;
• openness to everything new;
• willingness to learn;
• good sense of humour.

"Baby Club"

Baby Club is the largest network of early development centers and kindergartens in the CIS. The Baby Club is a play space in which the intelligence of little children is unobtrusively developed. Due to the fact that we live in the age of information technology, the richness and constant variability of life requires raising children who, even at a young age, are able to independently acquire knowledge and accept that which is given to them. In the process of playing, children acquire the ability to assimilate knowledge, develop speech, logical thinking and are realized in creativity.

Over many years of experience, we have mastered in practice and apply the best methods for early development: N. Zaitsev, M. Montessori, Z. Dienesh, B. and L. Nikitin, A. Valyavsky, E. Kosinova, E. Zheleznova. Our activities use the developments of our teachers.

Your advantages when opening your own Baby Club or Baby Garden: – ready-made business models; – unique methods in the field of early development; – well-known brand and federal support of the Management Company; – continuous process of learning and exchange of experience; – access to the largest community of entrepreneurs in the field of services for children; – work in an interesting team led by Evgenia Belonoshchenko, entrepreneur of the year in the “Education and Development” category according to Ernst&Young.*

Facts about the Baby Club franchise: – every fifth Partner has two or more Baby Clubs; – The Baby Club has been operating for 17 years; – our network is more than 230 clubs around the world; – more than 1,200 specialists have been trained in our training center and work according to our methods; – 20,000 children graduated from our clubs; – 14,000 children visit our clubs every day.

Franchise Description

CHOOSE YOUR FORMAT: 1. Baby club Gentle development of intelligence 1.5 hours 2 times a week (total 3 hours a week) • For children 8 months. - 7 years. • 1 or 2 groups of 8 children • Training in parenting skills • Investments from 2 million rubles. • Payback from 2 years • Lump sum payment – ​​790/990 thousand rubles

2. Baby Garden Kindergarten for 30-45 children 5 days a week with Baby Club content (50 hours per week) • For children 8 months-6 years old (kindergarten from 3 years old) • 2 or 3 full-day groups of 15 children • Includes a club franchise • Training in parenting skills • Investments from 4 million rubles. • Payback 2.5 years • Lump sum payment – ​​1,400,000 rubles

By becoming our Partner, you will receive: The unique Baby Club method: – accumulated methodological developments for conducting classes, long-term and lesson planning for 5 years; – system of personnel selection and training using the Baby Club method; – more than 80 hours of corporate training for the Partner and his employees; – access to constant updating of the methodological base on an internal resource (Intranet); – ready-made business processes in all areas of club creation and operation based on 17 years of experience.

Successful business model and strong brand : – bright corporate identity and your club’s own website from Art. Lebedev Studio; – ready-made standards and technologies for opening and running a business; – individual development plan; – long-term nature of partnerships.

Federal support: – free call center for clients; – federal marketing support; – support of specialized specialists in various areas, including: marketing and PR, Internet communications, legal, financial and tax issues, HR; – assistance from a personal manager-supervisor; – access to an exclusive CRM system.

Community of Baby Club Partners: – annual congress of all franchisees; – a corporate forum for the exchange of experience between Baby Club Partners; – online conferences and webinars; – network-wide corporate events; – access to contacts of all Partners and the opportunity to come to any club to gain experience.

Training and support

– Your personal curator will conduct interviews with your staff - we will select only the best; – intensive full-time training course using the Baby Club method: your personnel are trained by Evgenia Belonoshchenko, the founder of the company, and methodologists with more than 10 years of experience; – the cost of training for 9 specialists is included in the lump-sum fee; – training on personnel selection for the owner and manager of the center is conducted by the founder of the network, Evgenia Belonoshchenko (the cost of the training is included in the lump-sum fee); – more than 80 hours of corporate training for the Partner, aimed at personal and professional development; – full ongoing support from the founder and senior specialists in working with children.

Thanks to our system of continuous improvement of methods, more than 150 specialists regularly exchange experience in conducting classes, jointly studying, selecting and expanding the existing set of effective exercises.

Requirements for franchise buyers

• Love for children and desire to work hard.
• Open minded and willing to learn.
• Initiative and responsibility.
• Focus on the highest results.
• A desire to help children develop their intelligence.
• Experience in business and desire for self-realization.

Premises requirements Area from 70 sq. m

Additional information Part-time work possible (it is possible to combine business with other work)

Franchise “Baby Club” – fee, reviews, conditions

The franchise price depends on the format: 1. Baby club. One and a half hour classes twice a week are aimed at the careful development of children's consciousness. Parents are taught correct behavior. Eight children in the group, age 8 months - 7 years Franchise price 1,000,000 rubles. Capital investments 4,000,000 rubles. Premises 80 sq.m. Minimum payback period - one and a half years. 2. Baby garden.

Stay - full time using club methods. Up to 45 children in the garden (2-3 groups of 15 children each). Age 3 - 7 years. Franchise price 1,300,000 rub. Investment 6,000,000 rub. Premises 200 sq.m. Payback period – 2 years.3. Baby club garden. Both formats function comprehensively on their own territory.4. Bilingual Baby Club requires 5,000,000 rubles. capital investments, since a set of methods in English is included. Room 120 sq.m.

Types of franchises and their costs

The costs of purchasing a franchise and the initial investment required to open a project directly depend on the format of the establishment that is planned to be opened. Currently, it is possible to open a children's club and kindergarten under the Baby Club brand.

The concept of the children's club involves conducting short-term classes for children aged 8 months to 6 years. It is assumed that the investment in such a project pays off within 2 years.

The concept of a kindergarten implies the constant presence of separate groups of children (aged 3 to 6 years) in the center premises without parental supervision. The payback period of the project is also 2 years.

Franchise Description

The Baby Club franchise enterprise can become the best children's club in the region. This is evidenced by the experience of franchising cooperation and the use of numerous tools for effective business development. More than 13 years in the entertainment services market, and for more than 4 years the company has been ready to provide its experience to partners in various regions of Russia.

The Baby Club franchise network consists of 107 clubs located in Russia and cities of the CIS countries. This successful and efficient business has demonstrated its guaranteed reliability for many years.

"Baby Club" clubs are an interesting play space in which experienced educators and teachers make maximum pedagogical efforts to develop children's intelligence.

Such thorough preparation allows children to feel adapted to the modern information age. All classes are held in a playful way, which contributes to the development of the child in the most optimal way. The basis of such classes are the methods of N.A. Zaitsev and V.K. Tolkacheva.

By purchasing a Baby Club franchise, a partner gets a unique opportunity to work with a team of true professionals.

Read more: Online store of the jewelry chain “585*Zolotoy” and “Zolotoy”.

Costs and business profitability

Regular advertising fees are charged depending on the area of ​​the premises. 900 rubles are paid monthly for access to the Baby-Soft corporate accounting system.

The cost of running a Baby Club franchising business is justified:

• the franchisee receives a formed business model, a 261-point checklist - step-by-step instructions for success;
• exempt from paying for additional services;
• Pedagogical and psychological methods for the development of children are provided, the notes occupy 6,000 pages, the duration of introductory training is 140 hours;
• the business operates under a reliable brand, with legal support from the parent company;
• the franchisor evaluates the premises, creates a design project for the interior design, and helps select personnel;
• clients sign up their children for classes even before opening;
• the franchisee collaborates with a close-knit team of like-minded people.

Children's center franchise: TOP 5 offers

• Entry fee: 800 thousand rubles
• Royalty: 1st year – 12 thousand rubles; 2nd year – 15 thousand rubles; 3rd year – 19 thousand rubles
• Contributions to the advertising fund: none
• Necessary investments: 1.8 million rubles – for the regions, 2 million rubles – for Moscow (including the cost of the franchise).

Private children's centers and kindergartens are gaining more and more popularity due to the fact that there are not enough places in public institutions for everyone. In addition, many parents consider the individual approach in private children's centers to be more successful in raising their children.

Increased demand is fertile ground for developing your own business. But what to do if you have the desire, but no experience? This is where the children’s center franchise enters the “arena.” This is an opportunity to start a business under the curatorial supervision of a well-promoted brand. Investments are also usually required less than usual.

We will talk about what is needed to open a children's center as a franchise. Namely, what advantages and disadvantages does this partnership format have, is it worth working under a brand name at all, and what is needed for this.

Queues for kindergartens are scheduled for years in advance. At the time of 2020, more than 60,000 children aged 3-6 years were waiting to enroll in kindergarten. The queue at the nursery is many times higher - almost 400,000 children!

And what if your child couldn’t get into the group? All that remains is to look for a nanny, give him to his grandparents, or think about a children's center.

Children's early development centers are an alternative to state kindergartens. Providing for children in the center costs much more than in a regular kindergarten. But at this expense you will receive the best living conditions, qualified teachers and a flexible system for educating your child.

A number of requirements are put forward for the construction and equipment of children's institutions. They must be followed, otherwise the establishment will not receive a license.

The main authorities that you need to pay special attention to are Rospotrebnadzor and Gospozharnadzor.

What does a person who purchases a children's center franchise give?

• The down payment (lump sum) is from 500 thousand rubles, and sometimes it is 800 thousand or more.
• Monthly payments (royalties) in the amount of 10-20 thousand rubles, sometimes more. If 10 thousand, then over 5 years the total amount of monthly deductions alone will be 600 thousand. If 20 thousand – 1.2 million rubles. That is, over five years, together with the initial payment, deductions will amount to about 2 million rubles. And after five years, as a rule, the contract requires you to buy the franchise again - albeit at a discount.
• Your freedom. Franchisors are very strict about what a children's center can do and what it cannot do. The introduction of a non-standard course or a non-standard holiday requires approval. Refusal of a franchise entails a large fine, which also amounts to hundreds of thousands of rubles. And personally, it seems to me that it’s somehow insulting to invest energy in the development of someone else’s brand, and not your own.

What can I say to this? Here are my thoughts (and painful questions :))

All the materials that a person receives when purchasing a franchise, paying more than a million rubles in total with monthly payments, can now be bought from us for 300 thousand rubles, or so.

Everything except our brand and promotional materials . But with the money you save, you can attract very cool designers and marketers and develop a very beautiful and personal brand for you. And also buy a lot of good equipment. Or just keep it for yourself. Why do they still ask us for a franchise? Do they want to pay us more money for our brand? I'm certainly not against money