Business idea: opening our own sports club from scratch

Before we begin

Sections are created by former athletes who do not take part in competitions due to injuries or age, professional coaches and physical education teachers. If you do not belong to this category, you can act as an organizer and invite experienced specialists to work.

For an athlete there is no choice; he teaches children what he can do himself. But a manager who wants to achieve financial success must study the demand and select one or more of the most popular areas. In the metropolis there are clients for all types of sports, even the most exotic ones. In a small town, it is necessary to take into account not only demand, but also the availability of experienced specialists who can train children.

Decide which age category you will work with:

1. Small children.
2. Middle age and teenagers.
3. Adults.

If objective circumstances allow, try to provide the opportunity to combine different sports and age groups. If there is free time in the schedule that is convenient for adults, offer services in this category. It is worth considering options for family sports activities. A wide range of services will increase the interest of various categories of clients and achieve decent income.

About the niche

Sports niches are always relevant, but football is especially popular, as it is one of the most favorite sports of Russians. This is why the demand for football schools is created. Parents consider this activity useful, promising and interesting for the child, so from an early age they look for which section to enroll their children in.

Competition

At the moment, competition has already formed in the football school market, but you need to understand that its level is small, so opening a business in this niche makes sense.

It is easiest to open in small towns, where competition is lower, and the number of football schools for children can be counted on one hand. In large cities there are many more such sections and they need to be opened relative to the location of competitors. For analysis, just search for football schools in Yandex Maps. All operating schools will be displayed to you and you need to open a new one, preferably away from them. The ideal option would be to open a business in a new large area.

You can fight your competitors in the following ways:

• Choose a free place, then people will come to you due to its close location to their home;
• Make the price lower than competitors. We do not recommend this option, because competitors may also lower prices and you will be left without advantages;
• Experienced trainers will always attract clients;
• You can agree with a sporting goods store that you will bring customers to them, and you will give discounts to your customers in these stores;
• Create a promising ladder for your clients, that is, the child plays football with you, and in the summer he can go to your football camp;
• Try to analyze your competitors, identify their weaknesses and do better.

The target audience

Many entrepreneurs do not understand at all who the target audience of a football school is. If you ask them this question, they will answer that their target audience is children, mainly boys, aged 5 years and older, but this is not at all true.

The likelihood that a child will see a football match on TV, become interested in this sport and ask his parents to enroll him in the section, is extremely small. Children are much more interested in watching cartoons and messing around; in principle, most adults do about the same thing.

Therefore, your target audience is not children, but their parents. On average, in Russia they have children at the age of 25, we need a child approximately 3-5 years old, so the target audience of a football school is people aged 28 years and older, mostly men.

This is important to understand, especially when you set up advertising campaigns to attract customers.

Main risks

There is no competition in this direction. In Russia, especially in small towns, there is a serious lack of sports sections. But risks still exist. Achieving high profitability is very difficult. The costs of organizing and maintaining a sports club are quite high. In big cities, parents earn more and have sufficient funds to provide their children with sports activities. In small towns, income levels are significantly lower. Parents, despite their ardent desire, often simply cannot pay the required amount. The owner of a sports club needs to take into account local characteristics and formulate a pricing policy taking into account objective conditions.

Some sports are seasonally dependent. This is worth taking into account and offering more popular opportunities for physical development during periods of recession.

Any children's institutions and sections attract close interest from regulatory authorities. Fines due to safety violations or failure to comply with sanitary standards are very likely.

Stage one: drawing up a business plan and developing a strategy

When starting a business of this kind, you need to decide on the specifics of the future club: will it be a single project in which you will independently solve absolutely all organizational and other pressing issues, or will it be a business on a franchise basis.
In the first case, there are a number of undeniable advantages, such as relative freedom of action. But for those who do not have sufficient experience in dealing with sports business, the risk of making critical mistakes that can lead to the collapse of the entire event is quite high. If the business is carried out as a franchise, then it also has its own strengths: you don’t have to “reinvent the wheel”, because by purchasing a franchise, you not only get the already promoted brand of this club, but you can also count on support and assistance in solving almost any problems that arise.
However, it is necessary to understand that this is primarily beneficial to those who have most of the rights to an already established business. You can get into a kind of bondage by giving most of the profits from the establishment to the franchise owners.

Location

The ideal option for placing a children's section is a special complex, premises in stadiums, gyms in schools and other educational institutions. You can consider options for hourly rentals or organize classes for your section on weekends. Since the times of the USSR, huge buildings that have not been used to their full potential have remained in the municipal ownership of cities. Their maintenance and repair require large amounts of money. Funding from local budgets is not enough, and directors of sports complexes accept offers from target tenants with pleasure.

You can organize a section in an unsuitable room, but you will have to invest a lot of money in repairs and re-equipment. The requirements of Rospotrebnadzor and SES must be found out in advance. In this case, it is worth paying attention to sleeping areas - most parents prefer that their children study in sections close to their home. If you plan to work with adults, you may want to consider options in downtown and business districts. It should be convenient for clients to get to training immediately after work.

It is important that there is ample parking nearby for parents' cars. As a last resort, look for buildings located as close as possible to a public transport stop.

Choosing a Section Location

You must understand that in the age of high technology, humanity leads a fairly dynamic life when there is not enough time for anything. This is why people are not attracted to the prospect of standing in traffic jams for several precious hours on the way to the sports section. Therefore, your club should have a convenient location. Naturally, clients should easily reach it by public transport.

Of course, not everyone can afford to rent a room in the city center. It is optimal to choose the location of your sports section in one of the residential areas. This will provide you with a regular influx of clients. At the same time, choose places where there is convenient parking so that your club members can park their car in the right place.

Equipment

The most expensive start-up expense is purchasing equipment. It all depends on the chosen sport. The minimum amount you need to have for a purchase is about 100,000 rubles.

Large investments in interior design are not needed. Enough high-quality flooring and smooth painted walls. Modern ventilation, the presence of toilets and showers, changing rooms with special lockers are important. If you rent an unsuitable premises, get ready to pay about 1,000 rubles per 1 m² for repairs. Installing a minimum set of necessary furniture and meeting the requirements of the fire department, SES and Rospotrebnadzor will cost at least 150,000 rubles.

What is needed for implementation?

This niche does not require any special skills or achievements in sports. At the concept stage, you must decide for yourself: who will you train? You can gradate the target audience:

• the younger group - children from 4 to 7 years old (this is more of a preparatory group, where coaches instill in children a love of sports, little work is done with the ball);
• middle age group - children from 7 to 11 years old (children at this age are given training with the ball, basic exercises are shown. How to handle the ball? What rules exist in football? The trainers give answers to these questions);
• adult group - teenagers from 11 to 14 years old (hard work, serious training is carried out, everyone already knows the rules of football and goals). It is after reaching the age of 14 that parents can send their child to vocational schools and clubs, where their playing career will begin.

We can conclude that it will not be just an ordinary section where the child is sent, as long as he is busy. We will build a school where systematic training is carried out and there is discipline. In fact, you will become a starting point, a runway for the guys to become professional athletes. This is exactly what you need to understand at the very start.

Personnel

Not every talented and successful athlete can become a coach. To work with children, you need pedagogical education and deep knowledge of the psychology and physiology of each age group. Everything depends on personnel policy. Even the lack of equipment and not entirely comfortable conditions in the gym will not be taken seriously if your club has talented coaches who can captivate their students and help them achieve high achievements. Everyone who is involved in sports knows very well that clients do not go to a section, but to a specific coach with an impeccable reputation.

According to the requirements of Rospotrebnadzor, the sports section must have a medical worker on staff. His presence in the room during training is mandatory, because active physical activity is often accompanied by a high risk of injury. You can invite a general practitioner or, in the case of children, a pediatrician.

If your section is small, at first you can invite a part-time accountant.

Gym premises and equipment

When organizing the above business, you must carefully consider the issue of what your sports premises will be like (this is also relevant when developing a document such as an art school business plan).

If you intend to work with clients with low incomes, then the price of renting a gym should not be prohibitively high. As an option, we can recommend semi-basement or basement premises.

If you intend to put your business on a grand scale, as they say, thinking, for example, about how to open a martial arts section, then you will need several fairly large premises where you could provide gyms, a lobby with a wardrobe, locker rooms, toilets And so on.

As for the equipment, visitors will judge the status of your establishment by its quality and design. The range of equipment depends directly on what sports you are going to teach your clients.

For example, to organize a martial arts section you will need special carpets, mats, exercise equipment, uneven bars, and horizontal bars. Have you decided to open a basketball section? You need to take care of balls, sports uniforms, and arranging the hall with rings in advance. To play badminton you will need a net, rackets and shuttlecocks.

If you want to have only modern models of exercise machines, then when drawing up, for example, a business plan for a martial arts hall, you must provide for additional costs in the start-up capital, since modern “health machines” are quite expensive.

Again, it should be noted that if your business is focused on clients with low incomes, then spending money on expensive bike paths hardly makes sense, since such investments will not be able to recoup quickly. If you want to become a worthy competitor to famous sports schools in your city, then you must have everything new and modern.

Of course, pay special attention to the quality of service in your section. Don’t forget that the client is always right: he should be as comfortable as possible at the sports school. Remember also that sport is positioned as a separate ideology. It involves a positive attitude towards people leading a healthy lifestyle.

It is possible that your clients will include large commercial structures. As a rule, we begin to think about our own health only after we become wealthy.

Having once tried on the image of a person who takes care of himself, the individual begins to demand this from others, for example, from subordinates.

You will need to learn to accept and understand the way athletes think in order to easily connect with your target audience.

Documents and licenses

You can register with the tax office as an LLC. The second option is a non-profit organization, in which case tax benefits are provided. Non-profit organizations are registered with local justice authorities.

A license from the Department of Education is required for this activity. To receive it, you must submit the following documents:

1. Application from the founder of the organization, his contact information.
2. Copies of statutory documents certified by a notary.
3. Certificate of registration (tax or justice department).
4. Staffing schedule.
5. Information about trainers (contact details, educational documents).
6. A certified copy of the premises rental agreement or documents confirming ownership.
7. A certified copy of the premises rental agreement or documents confirming ownership.
8. Information about the planned number of visitors to the section.
9. Permission from the fire department.
10. Permission from the SES.

Other permits may be required depending on local conditions. You should know about this in advance. The application is reviewed within 20 days, but options are possible.

Business registration

Before you open a sports section, you must make your business activity legal. What does this mean? You must register your business with the authorized authorities.

It should be noted that you have the right to register your enterprise as a commercial structure, or you can choose, for example, a non-profit partnership as an organizational and legal form. If you choose the latter option, you can count on receiving tax benefits from the state.

If you intend to make a profit, then you should obtain title documents from the tax office. If you stop at a public organization, then - in the territorial justice bodies. To simplify tax payment at the initial stage of your activity, it is better to register as an individual entrepreneur.

It should be noted that the registration procedure, as a rule, does not cause difficulties and after 5-7 days from the date of application, the necessary documents will be in your hands.

Marketing

It is better to plan the opening of a children's sports section at the beginning of the school year. This is the best period for maximum filling of the hall with young athletes. Proven methods work great - announcements in schools and development centers, clinics and other places that are widely visited by children and their parents.

Use Internet resources. Create a business card website, tell about the achievements of your coaches, post high-quality photos of the gym and the children training. Effective competition shots work great. The employment and safety of their children is important to parents; provide them with guarantees, licenses and complete information to dispel any doubts. Promote your website on parent forums, local sites, and social networks.

At the same time, it is necessary to conduct educational activities and talk about your sports. Order interesting articles about the impact of an active lifestyle on health, offer lectures to parents. If you know outstanding athletes, invite them to perform demonstrations for city residents. You can organize competitions or sponsor a mass sports festival. Talk to school principals, perhaps you can enter into mutually beneficial cooperation. It has been noted that those sports clubs and sections that take an active part in the social life of the city have success and stable profits.

You cannot limit work with children only to the training time allotted according to the staff schedule. Organize competitions and weekend trips into nature. Actively involve parents in the life of the club, expand the range of services with new sports and different age categories.

How to open a sports school

Private sports school or youth sports school? How to choose?

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The article is a comparison of private sports clubs for children and children's youth sports schools. What should parents and children choose? Where can you get the best results? And what is considered a good result?

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Opening a martial arts club: business idea

Today, sports clubs are not just halls with a variety of exercise equipment; they provide many additional services, for example, halls for martial arts, independent training, and for training other sports programs. The better these services are provided, the more visitors such an institution will have. To open your own successful martial arts club, you first need to think through a business plan.

Today, various types of martial arts are extremely popular among both young people and more mature men. Even the female half of society cannot resist this sport.

Opening your own martial arts section can subsequently bring in good money, especially in small towns with weak competition. To organize a business in this direction does not require huge capital investments.

And the business project itself is not only commercial, but also beneficial to the health of society.

Analysis of the situation in the market for the provision of sports services

Most often, this type of business is formed on the basis of educational institutions, when their gyms are rented for training.

Before opening your own business in this area, you need to conduct a thorough analysis of similar institutions already existing in the region, find out their focus, and assess demand.

Based on the results of the analysis, it will be possible to determine which types of martial arts are most profitable to provide services for.

If you yourself are proficient in any type of martial arts, then the direction of your activity is naturally predetermined.

Children's sports club or youth sports school. What is the difference?

But, if there are no such skills, then, of course, you will have to hire experienced martial arts masters.

To select coaches, it is worth making a strict selection process based on the following criteria:

• First of all, his reputation as a coach.
• Teaching style.
• Achievements of students of each individual candidate for the position of coach.

A special teaching style, qualifications and positive reputation of a trainer are the key to business success in this area!

Demand for sports clubs

The market for sports services: sports clubs, martial arts sections, fitness clubs is in great demand. Despite the huge number of already opened institutions, the demand for these services in full is currently unsatisfied. Therefore, the sports business is quite in demand and has good payback rates.

Business registration

There is more than one option for registering a sports business. First you need to decide:

• open your own independent martial arts institution;
• be part of the sports federation of this sport.

Each of these options has its own advantages. Everything will depend on the purpose of opening a sports section:

• open your own business to make a profit;
• The main goal is to promote the chosen type of martial arts and prepare students for large-scale competitions.

If you decide to open an individual sports club, then you need to register the business as an individual entrepreneur or LLC. In this case, it will be possible to make a profit from training legally.

Regarding the choice of taxation system, it is recommended to seek detailed advice from an experienced lawyer.

In this type of activity, the services of a lawyer may be needed more than once, since sports are always associated with an increased risk of injury to students.

If you join a sports federation or a children's and youth sports school, you can register the business as a non-profit NGO and form a non-profit partnership. In this situation, the state provides established tax benefits.

If you are an individual entrepreneur, you will definitely have to register with the tax authority; if you join a youth sports school or sports federation, you will have to register only with the local justice authorities.

When registering as an individual entrepreneur, the registration period may be limited to five working days. To register a non-profit enterprise, the registration period is up to one month.

Choosing a section location

When choosing premises to open your own martial arts sports club, you need to understand that the prospect of standing in traffic for several hours while getting to training does not suit anyone today. Therefore, the club should be located in a place where it could be quite easily and quickly reached by shuttle bus, metro, etc.

Renting a space in the very center of the city is, of course, very good, but the price is not affordable for everyone. The best option for opening a sports section is a residential area. Here are the most affordable rental prices, plus a constant influx of customers.

When choosing a location, it is also worth considering the availability of parking areas for vehicles, so that the client has the opportunity to park his own car near the sports club.

To recruit students into an organized sports section, you must, of course, make yourself known. For a small martial arts club located in a residential area, this type of advertising, such as distributing leaflets, works well. One leaflet will approximately cost up to 2 rubles. The price depends on the leaflet format, the complexity of the sketch, and the circulation.

A simplified version of leaflets are business cards with contact details of a sports club. You can make them yourself at home on a printer using colored paper.

You can distribute business cards and leaflets yourself, or you can hire a specialized advertising agency. In the second case, the cost of services will be about 5 rubles. for one leaflet.

Expense/income

How much does it cost to open your own successful martial arts establishment? The price can be influenced by various factors.

Approximate investment:

• rental of premises – 60,000 rub.
• renovation of the premises, equipment - 400,000 rubles.
• salary of 10 employees - 200,000 rubles.
• advertising – 100,000 rub.
• additional expenses - 100,000 rubles.

The total amount is about 900,000 rubles.

The profit from such a sports institution will consist of several parts: permanent + temporary.

• A subscription can be purchased for several months at once - this is a permanent income. The average cost of a monthly subscription is 1,500 rubles. Therefore, in order to make a good profit from this business, you need to attract at least about 100 similar clients every month.

• Temporary income is when a client visits a sports club several times a month, making one-time payments. One such visit is approximately estimated at 150 rubles.

In total, you can receive up to 200,000 rubles monthly from a small sports club. arrived. Business payback is from 6 months.

Sport is not only the physical development and strengthening of a child’s health, but also active recreation, here you can make friends and like-minded people.

For many children, since its founding in 2014, the New History children's sports school has become a place that changed their lives for the better.

Children can correctly assess their own amount of resources only together with mentors who have a long professional path behind them.

In sports schools in St. Petersburg, the optimal age for learning and mastering the chosen sport is 3 years. But in our school, teachers work with children from 1 year old. This kind of work with babies cannot be done without the participation of mothers. Joint exercises with babies help every mother to better understand the abilities and interests of her child.

Source: https://berkutgun.ru/kak-otkryt-sportivnuju-shkolu/

Main risks

There is no competition in this direction. In Russia, especially in small towns, there is a serious lack of sports sections. But risks still exist. Achieving high profitability is very difficult. The costs of organizing and maintaining a sports club are quite high.

In big cities, parents earn more and have sufficient funds to provide their children with sports activities. In small towns, income levels are significantly lower. Parents, despite their ardent desire, often simply cannot pay the required amount.

The owner of a sports club needs to take into account local characteristics and formulate a pricing policy taking into account objective conditions. Some sports are seasonally dependent.

This is worth taking into account and offering more popular opportunities for physical development during periods of recession.

Any children's institutions and sections attract close interest from regulatory authorities. Fines due to safety violations or failure to comply with sanitary standards are very likely.

Location

The ideal option for placing a children's section is a special complex, premises in stadiums, gyms in schools and other educational institutions. You can consider options for hourly rentals or organize classes for your section on weekends.

Since the times of the USSR, huge buildings that have not been used to their full potential have remained in the municipal ownership of cities. Their maintenance and repair require large amounts of money. Funding from local budgets is not enough, and directors of sports complexes accept offers from target tenants with pleasure.

You can organize a section in an unsuitable room, but you will have to invest a lot of money in repairs and re-equipment. The requirements of Rospotrebnadzor and SES must be found out in advance. In this case, it is worth paying attention to sleeping areas - most parents prefer that their children study in sections close to their home.

If you plan to work with adults, you may want to consider options in downtown and business districts. It should be convenient for clients to get to training immediately after work.

It is important that there is ample parking nearby for parents' cars. As a last resort, look for buildings located as close as possible to a public transport stop.

Personnel

Not every talented and successful athlete can become a coach. To work with children, you need pedagogical education and deep knowledge of the psychology and physiology of each age group. Everything depends on personnel policy.

Even the lack of equipment and not entirely comfortable conditions in the gym will not be taken seriously if your club has talented coaches who can captivate their students and help them achieve high achievements.

Everyone who is involved in sports knows very well that clients do not go to a section, but to a specific coach with an impeccable reputation. According to the requirements of Rospotrebnadzor, the sports section must have a medical worker on staff.

His presence in the room during training is mandatory, because active physical activity is often accompanied by a high risk of injury. You can invite a general practitioner or, in the case of children, a pediatrician.

If your section is small, at first you can invite a part-time accountant.

Documents and licenses

You can register with the tax office as an LLC. The second option is a non-profit organization, in which case tax benefits are provided. Non-profit organizations are registered with local justice authorities. A license from the Department of Education is required for this activity. To receive it, you must submit the following documents:

1. Application from the founder of the organization, his contact information.
2. Copies of statutory documents certified by a notary.
3. Certificate of registration (tax or justice department).
4. Staffing schedule.
5. Information about trainers (contact details, educational documents).
6. A certified copy of the premises rental agreement or documents confirming ownership.
7. A certified copy of the premises rental agreement or documents confirming ownership.
8. Information about the planned number of visitors to the section.
9. Permission from the fire department.
10. Permission from the SES.

Other permits may be required depending on local conditions. You should know about this in advance. The application is reviewed within 20 days, but options are possible.

Marketing

It is better to plan the opening of a children's sports section at the beginning of the school year. This is the best period for maximum filling of the hall with young athletes. Proven methods work great - announcements in schools and development centers, clinics and other places that are widely visited by children and their parents.

Use Internet resources. Create a business card website, tell about the achievements of your coaches, post high-quality photos of the gym and the children training. Effective competition shots work great.

The employment and safety of their children is important to parents; provide them with guarantees, licenses and complete information to dispel any doubts. Promote your website on parent forums, local sites, and social networks. At the same time, it is necessary to conduct educational activities and talk about your sports.

Order interesting articles about the impact of an active lifestyle on health, offer lectures to parents. If you know outstanding athletes, invite them to perform demonstrations for city residents. You can organize competitions or sponsor a mass sports festival.

Talk to school principals, perhaps you can enter into mutually beneficial cooperation. It has been noted that those sports clubs and sections that take an active part in the social life of the city have success and stable profits.

You cannot limit work with children only to the training time allotted according to the staff schedule. Organize competitions and weekend trips into nature. Actively involve parents in the life of the club, expand the range of services with new sports and different age categories.

Profitability

Income is influenced by many factors. Discounts work great for those who purchase a monthly subscription. The average breakeven rate is as follows:

• Starting costs for repairs and purchase of sports equipment are at least 250,000 rubles.
• Employee salaries start from 40,000 rubles per month.
• Rent and current expenses for maintaining the premises - from 5,000 rubles per month.
• The average level of profitability is 30%.

With similar initial data, your section should generate a net income of 25,000-30,000 rubles per month. With normal occupancy of the hall and a competent marketing policy, payback is achieved in 2-2.5 years.

Summary

Organizing a sports section for children requires a lot of effort and significant financial investments. But with competent marketing and a high level of services, this area can bring significant profits.

Source:

How to open a football school: business plan and tips

How to open a football school? This is a question asked by many entrepreneurs who want to connect their business with football. After all, football is one of the greatest sports, more and more people are coming to this sport.

It is customary to enter the field of football at a young age. It is at a young age that parents send their children to this section, hoping that it is there that they will become real athletes.

When opening a football school, every entrepreneur should know what possible obstacles he may run into in this matter. Therefore, this article will help you bypass all the obstacles on the way to your own football school.

The first step before opening your own football school is to determine the target audience. There are three types of target audience:

• Small children: such children will need to be taught from scratch, since when they come to the section they will not even know some of the rules of football. Mostly these are children aged 5 to 6 years.
• Middle age (teenagers): this target audience includes children from 12 to 17 years old. This class of children will already be aware of the rules of football, but it is also possible that they will come to the section without any playing experience.
• Adults: this is the contingent of people who already have sufficient experience in football but who have not become professionals. Often such people come to the section in order to create an amateur team to participate in city championships.

Source: https://soveti-masterov.com/sovety/kak-otkryt-sportivnuyu-shkolu.html

Profitability

Income is influenced by many factors. Discounts work great for those who purchase a monthly subscription. The average breakeven rate is as follows:

• Starting costs for repairs and purchase of sports equipment are at least 250,000 rubles.
• Employee salaries start from 40,000 rubles per month.
• Rent and current expenses for maintaining the premises - from 5,000 rubles per month.
• The average level of profitability is 30%.

With similar initial data, your section should generate a net income of 25,000-30,000 rubles per month.

With normal occupancy of the hall and a competent marketing policy, payback is achieved in 2-2.5 years.

Period and marketing for opening a football school

The most suitable time to start a section is the beginning of the school year. After all, this period is the best for maximum attendance of athletes.

In order for more people to know about your section, you will need to post advertisements in the school about recruitment to a football school. Make a couple of announcements about the section at parent-teacher meetings, etc.

For a more interesting development of children in your football school and to attract more children, you need to organize various interesting competitions from time to time and relax with the group in nature.

Costs and profits

Investments in the organization at the start are small - 200 thousand rubles. Monthly profit after the payback period - from 150 thousand. Payback period is 4-5 months.

Start-up costs: approximate calculation for Volgograd

Monthly costs