How to open an ice cream kiosk

* The calculations use average data for Russia

from 40,000 ₽ Starting investments

50,000 - 450,000 ₽ Revenue

40,000 - 120,000 ₽ Net profit

1 - 12 months Payback period

How to make money on ice cream? Many aspiring entrepreneurs want to open a small ice cream shop or ice cream outlet. To do this, you need a budget of at least 150 thousand rubles. Ice cream trading is simple, clearly profitable and always relevant.

Ice cream is one of the most favorite treats. It is especially popular in the warm season. Therefore, an ice cream shop is one of the most popular business ideas. In the summer, ice cream sales increase several times, and the markup is more than 100%. The easiest way to start implementing a business idea is to sell ice cream on the street. All you need is a frost chest mounted on a cart and a sun umbrella.

Due to the low barrier to entry, there is high competition in the ice cream niche, but with proper organization you can achieve success. You can earn up to 1 million rubles from ice cream per season.

In addition to high profits, the advantages of a business idea include the constant and high demand for ice cream. Every year the demand for this delicacy grows by 6 - 7% in volume terms. So, having chosen the right place for an ice cream shop or street point, you will definitely not be left without customers. The business itself is quite simple: you do not need to collect a large package of documents, and the whole process comes down to purchasing goods and resell them at a retail outlet. No production, complex marketing tools, etc.

Russians prefer portioned ice cream, which also contributes to the popularity of street retail outlets. Therefore, it is profitable to open a street ice cream point. First, let's look at some general questions: what documents are needed? How to legalize street selling of ice cream? What are the most popular places to sell ice cream? And then we will choose the most suitable one from several formats.

Documentation for registering an ice cream trading business

Any business starts with registration. To sell ice cream on the street, you will need to register as an individual entrepreneur and select UTII (check that this tax regime is available in your region). The activity code should be: 52.63 Other retail trade outside stores. You can also add other codes, because in addition to ice cream, the assortment should also include soft drinks. In this case, code 52.25.2 will do. Retail trade of soft drinks.

If you plan to sell ice cream in the original packaging and from the refrigeration chamber, you will not need permission from the SES. But you will have to obtain permission from local authorities. The administration has a list of street trading objects. In addition, you should issue a medical record for the seller.

In the case of independent ice cream production, it will be more difficult and you cannot do it without permission from the SES.

You will have to provide:

ice cream certificate;
equipment certificate;
documents confirming the point’s compliance with street trading requirements.

Ice cream on the street is the cheapest business start

Selling ice cream under an umbrella is a common summer business. The popularity of trading from a cart is due to two main reasons: low investment and a minimum of documents to start a business.

To open one retail outlet, no more than 40 thousand rubles are required. The main costs are associated with the purchase of a sales counter and the creation of an assortment of cold delicacies.

Such points are registered under individual entrepreneurs (individual entrepreneurship) with the UTII taxation system. No cash register required here. SES also does not impose strict requirements for such objects. The main thing is that sellers have medical books.

There are also difficulties that an entrepreneur may encounter: how to rent a retail outlet and where to store a sales counter. In this regard, opening a retail outlet next to a commercial building (for example, a shopping center) will have its advantages:

it will be possible to negotiate with the owners of the territory adjacent to the building to rent a small plot;
in the same building there may also be space for storing a counter;
Electricity can be supplied from the building to operate refrigeration equipment.

There is another option: renting a municipal plot in a city park or on the beach. In such places, income can be quite significant due to high traffic. There may be more organizational delays with leasing state land, but the leasing itself is much cheaper than in the case of private territory. And even the lack of a nearby power supply is not a problem. To prevent ice cream from melting, entrepreneurs use a mini-generator or dry ice. To increase profits, place a refrigerator with drinks next to the shopping cart (if there is an electrical outlet).

Place for stationary ice cream trade

To open a retail outlet or ice cream shop, an entrepreneur only needs to obtain permission from the local administration. You need little space - only 2 - 3 sq.m.

The location must be selected based on an estimate of pedestrian traffic. The main criteria for choosing a location are a lot of passers-by and the absence of competitors nearby. If you choose a successful trading location, the initial investment will pay off within 1 - 2 months of work.

It is advisable to be located in a recreation or entertainment area. These could be: parks and squares, beaches, central streets, embankments, playgrounds, amusement parks, zoos, etc. It should be taken into account that the refrigeration unit will require an electrical connection, so there must be a power source near the retail outlet. Typically, entrepreneurs negotiate with the management of the store located next door and use electricity for a fee. But there are also other options: install your own generator or obtain official permission to connect to the central power supply.

It is also necessary to decide in advance in what form the trade will take place. The street format is different in that it allows two options

stationary ice cream trade
– sales are carried out from an equipped retail outlet: a chest freezer under a large umbrella;
dynamic ice cream trade
– sales are carried out using transport. This can be an equipped van, cart or bicycle on which a mini-fridge is installed.

Each option has its own advantages and disadvantages. Stationary trading will be cheaper than buying a van. But dynamic trading allows you to move from place to place in search of more successful points. And then you can earn many times more than at a stationary point. The disadvantage of mobile trading is that it attracts increased attention from the SES. The slightest violation of the standards for storing and selling ice cream can lead to fines and even closure of the outlet.

Ice cream business: advantages and disadvantages

Selling ice cream is a simple and affordable business option for beginners. Among the advantages of the business:

high profitability, reaching up to 200%;
small initial investment;
mobility;
possibility of expanding the assortment with drinks, desserts, frozen semi-finished products.

Despite the obvious prospects, the business also has some disadvantages:

seasonality of the business, in winter the product sells worse than in the summer heat;
trading through kiosks requires permission from the SES, fire inspectorate, district administration and other authorities;
high competition;
the level of sales greatly depends on the location of the point;
The product is perishable and requires special storage conditions.

Ice cream point equipment

If you open a stationary retail outlet on the street, then you only need a refrigerator. Its cost is on average 20 thousand rubles. Used equipment will be even cheaper. Don't forget your sun umbrella.

If you decide to sell your own ice cream, you will need more sophisticated equipment. A freezer, scales, water tanks, spoons, and a cash register will be added to the refrigerator where the ingredients will be stored. This will increase the amount of initial investment by another 70 thousand rubles, because only one freezer will cost an average of 50 thousand rubles.

Thus, to open a stationary ice cream retail outlet, you will have to invest from 40 to 120 thousand rubles.

Soft ice cream

Soft ice cream is a product with a creamy consistency, which is made from dry mixtures using special compact equipment - a freezer.

Selling soft ice cream can be more profitable than selling regular ice cream. The bottom line is that at the point of sale we have a mini-production of products, and therefore the trade margin is higher.

Video - how to make soft ice cream:

To organize an ice cream retail outlet by weight, you need to purchase a sales counter or sales displays, install special equipment for the production of soft ice cream, a freezer, and purchase raw materials (mixtures) for production. The process of making soft ice cream is extremely simple: pour a special mixture into the freezer and in a few minutes you will get ready-made ice cream. The product can be made in different flavors.

The most optimal place to locate a soft-serve ice cream outlet is shopping centers. Selling loose ice cream on the street is prohibited. Estimated investment to start a business is from 250 thousand rubles.

Staff

To operate one retail outlet, two salespeople are needed, who will work in shifts. The entrepreneur himself can act as one of the sellers in order to reduce costs in the first month of work. There are no special requirements for ice cream sellers. The main thing is that they have health certificates with permission to work in the food trade.

Yogurt ice cream

A relatively new product for the Russian consumer is ice cream yogurt or frozen yogurt. A business selling this product can also be profitable. Yogurt ice cream is not only tasty, but also a healthy treat. The product contains many vitamins and probiotics. Eating frozen yogurt does not threaten obesity, which is very important for people who care about their figure.

Unlike other options for ice cream stalls , organizing such an ice cream business requires significant investment. Opening a retail outlet selling frozen yogurt will cost from 1 million rubles. This amount is enough to organize a small point in a shopping mall.

Video – frozen yogurt business:

Basically, such points are opened through a franchising system. The most famous company on the Russian market is Tutti Frutti.

Ice cream shop. Business payback

If it's hot outside, you can sell about 200 packages of ice cream per day. One unit of goods from the supplier costs 25-30 rubles, and the entrepreneur sells it at a price of 60-70 rubles. That is, it turns out that the profit from products sold is 200%. There are about 200 thousand rubles in revenue per month and about 80 thousand rubles in net profit. As a result, the initial investment can pay off within 1-2 months.

With a mobile ice cream shop, things are different because the initial costs are much higher due to the need to purchase transportation. But this form of trading increases sales, so in the end the net profit can reach 100 - 120 thousand rubles.

Another profitable area is the sale of soft ice cream. Successful sellers manage to sell up to 300 portions in one day, each of which costs 50 rubles. That is, daily revenue will be 15 thousand rubles, and for a month, ideally it will be 450 thousand rubles.

Risks of street selling ice cream

Seasonal demand for ice cream.

The main problem with street trading is its dependence on the season. It is possible to organize the sale of ice cream on the street only in the warm season. In addition, in bad weather, foot traffic will be significantly lower, which will negatively affect sales.

Wrong place

.
This can significantly affect your revenue. So the best solution to this problem is a preliminary analysis of all potential retail outlets, which will identify the most successful options. Wrong product selection.
Working with food is difficult because the seller is responsible for the quality of the product he sells. Therefore, it is necessary to carefully select the supplier and be sure to check all the required documentation (certificates) for the products. It is also important to competently formulate an assortment in order to sell all the goods in a short time. To do this, it is recommended to study consumer preferences in advance, identify the most popular items and be sure to include them in the assortment. To stand out, you can offer several unique products that cannot be purchased at other outlets. It’s easier to implement this business idea if you make your own ice cream - then nothing stops you from coming up with and implementing a unique offer. If you work with a wholesale supplier, this will be more difficult. Still worth a try though.

Ice cream storage.

If you decide to sell soft ice cream, you may encounter storage problems. The fact is that soft ice cream has a short shelf life. Therefore, you need to quickly sell products and choose high-quality equipment that will help preserve ice cream in proper quality.

High level of competition between ice cream shops

. This risk can be reduced by coming up with an original form of sales that will attract buyers.

Ice cream business: workplace equipment

If you still want to sell products on street corners and in parks, then you need to understand that you cannot do without additional equipment. Required:

ice cream refrigerator;
a large beach umbrella or stretch awning (protection from rain and sun) or a light open tent (will protect from the wind and give a little solidity);
plastic chair;
trash can.

It is recommended not to immediately buy equipment, especially such as an expensive refrigerator or ice cream maker, but to rent them. It will cost less, and later, if the business goes well, you can buy them out.

Ice cream refrigerator

This is the minimum - it is still worth considering small details related to maintaining cleanliness in the workplace. And immediately think about where all this will be left overnight - maybe you decide to guard it yourself during the summer season, roll it somewhere, or ten meters away there is a night store or a parking lot, where you can negotiate for a small fee with a watchman to look after the point. Again this is a serious problem.

Choosing the location of the point is very important - it’s good if there is a school or other children’s institution nearby. After all, children are the main customers of the ice cream maker. Business will do well in places with high traffic, for example, in parks, close to transport stops and markets. You should also know that selling ice cream on the street is a purely seasonal business and the shorter the summer in the region, the less the entrepreneur will have time to earn.

Objects such as a grocery store, pharmacy and even a toilet should be within visible distance - this will eliminate the unnecessary discomfort associated with constantly staying at a retail outlet.

A refrigerator or ice cream machine requires solving the issue of electrification of the point, and this will require a separate certificate. Therefore, probably the best option would be to rent a place in a shopping center, but it will not be cheap.

It follows that organizing a point will require a lot of investment of effort and money, so if you have a limited budget and capabilities, it’s better not to mess with it. The best option would be to make ice cream at home and then sell it wholesale or offer home delivery of ice cream.

Formats of street ice cream sales

Today, there are many options for organizing street ice cream shops. You can give preference to the standard format of the “refrigerator + umbrella” point, or you can implement an original idea and stand out from the competition. Agree, a bright van painted with graffiti will be much more impressive, and a mobile cart will be more mobile. But let's talk about everything in order.

Selling ice cream on the street under an umbrella

Investments: 50 thousand rubles

This is the easiest and cheapest way to sell ice cream. You bought a refrigerator with an umbrella, got a permit, and you’re off to work. You can additionally save money by renting equipment from a supplier. Ease of opening is the main advantage. In addition, this format is quite familiar, so people can easily find you. The disadvantage is the risk of choosing the wrong location, which will affect the level of revenue. Plus there is high competition: with a format like everyone else, it will be difficult to stand out and win over your consumers. You will have to rely only on random sales.

Selling ice cream from a van

Investments: from 300 thousand rubles

This method of selling ice cream is quite popular abroad, but in Russia, selling on wheels is almost not common. But just imagine how much attention a stylishly decorated van with cheerful music coming from will attract. Another advantage is the mobility of the retail outlet: you can change the location, reaching a larger number of customers, and stop at sites for various events. You don’t need to select a location or solve problems with connecting to electricity. You just need to buy a van.

And this is the main drawback. Buying a suitable car for ice cream, even a used one, is not a cheap pleasure. You will have to spend about 200 thousand rubles on this. And then you still need to paint the van. Bright graffiti, which will cost about 30 thousand rubles, will become the main advertisement. You can save money on graffiti and replace it with stickers. In addition, you will have to equip the van with everything you need. If you sell ready-made ice cream from the manufacturer - only in the refrigerator. If you plan to sell your own ice cream, you will need a freezer, dishes and consumables (ice cream ingredients, toppings, waffle cones, as well as cups, spoons, napkins.

But soft ice cream is worth talking about separately.

Soft ice cream outlet

Investments: from 100 thousand rubles

As practice shows, loose soft ice cream sold on the street is more popular than regular packaged ice cream. However, according to marketing research, in Russia only 10% of ice cream sold is soft, while abroad this figure is about 70%. So the domestic market has growth potential.

To prepare soft ice cream, special equipment is used - a freezer. This is a device that prepares ice cream from a pre-prepared dry or liquid mixture. It is the freezer that gives ice cream the creamy consistency that consumers love so much.

In addition, the freezer is also beneficial from an economic point of view. From 1 kg of mixture you get from 2 to 5 kg of liquid ice cream. In total, the cost of one serving in a waffle cone weighing 100 g is only 10 rubles. And it sells for 50 rubles. So per month, with daily sales of 50 servings, the revenue will be about 80 thousand rubles.

You can buy a high-quality freezer for 40-50 thousand rubles, but it is better to give preference to more expensive equipment, which is already about 100 thousand rubles. But your investments can pay off within 2 - 3 months after the start, so the expenses are justified.

The advantage of soft ice cream, in addition to its cost-effectiveness, is the ability to make ice cream yourself. This allows us to offer something unique: convenient packaging, various toppings for ice cream. This will help you stand out from your competitors. Another plus is the ease of making soft serve ice cream. Understanding how the freezer works is quite simple, and the ice cream is prepared very quickly. Finally, there are much fewer outlets selling soft ice cream - so the problem of high competition in the market is completely solvable.

The disadvantage is that not all consumers will choose the latter between regular ice cream and soft ice cream. After all, some people believe that regular ice cream from the factory is healthier than powdered ice cream.

Vending with soft ice cream

Investments: from 150 thousand rubles

Vending trade is a currently popular business format. Nowadays they sell anything through vending machines. And the developers are already offering many options for vending sale of ice cream.

Such machines can sell factory-made ice cream in individual packaging or prepare soft ice cream. Let's look at both options.

A machine that sells ready-made ice cream.
It is a classic vending machine in which the goods are placed in several rows with cells. The capacity of the machine can reach 500 units of goods (this depends on the model), and the assortment can include several dozen items. In case of an emergency power outage, the machine has an enhanced freezing function, which turns on automatically and preserves the goods for 12 hours. The average cost of such a machine is about 150 thousand rubles. The selling price of ice cream can be set higher than the store price. And there will still be sales. Especially if you install such a device in a crowded place.
A machine that makes soft ice cream.
This equipment is called a “vending freezer”. He makes the same soft ice cream, but does not need sellers. The specialized equipment market offers devices from various manufacturers. The average indicators are as follows: about 200 ice cream cones are placed in the collector cone, it prepares 3 types of ice cream from 2 mixtures (it turns out that the ice cream options are: mixture 1, mixture 2, mixture 1+2). The ice cream is ready in 30 seconds. The devices can be upgraded and equipped with additional options. Please note that vending freezers consume a lot of electricity, so when choosing a model, be sure to check all the characteristics of the equipment. The cost of such a machine is 300 - 400 thousand rubles. Starting investments can pay off in no less than a year.

The main advantage of vending trade is round-the-clock and automated sales. At any time, anyone can go to the machine and buy ice cream. At the same time, you, as the owner, will not incur losses in the form of wages to employees. Maintenance of a retail outlet comes down to several checks per week: the owner goes to the location, collects the machine and replenishes the storage compartments. Another advantage is that it is possible to organize vending trade even in places where it is not possible to place a classic sales counter.

The approximate cost of selling ice cream through a machine is 100 rubles. That is, daily revenue will be about 3 thousand rubles, and monthly revenue will be 90 thousand rubles. Of this amount of net profit, about 40 thousand rubles will remain. With such indicators, the device will pay for itself in six months. To increase sales, carefully consider the location of vending machines. Your target audience is children and youth. Therefore, it is rational to place the machine near various educational institutions.

But the disadvantages include technological risk and vandalism. Firstly, if for some reason the machine breaks down, you will not only lose your profit, but also incur losses, since ice cream is a perishable product. And a 12-hour emergency freeze in the machine may not save you if you do not detect a breakdown in time. Secondly, by installing a vending machine on the street, you risk attracting the attention of vandals who can damage the equipment. Dealing with this problem is possible only with the right choice of location. For example, if you install a machine in places where there is a camera or an establishment with security. You can arrange with a security guard to keep an eye on your vending machine. Thirdly, equipment for selling ice cream is quite expensive, and the initial investment will take longer to pay off.

Ice cream cart

Investments: from 150 thousand rubles

If you want to implement the idea of a mobile ice cream trade, then you will probably be interested in a bicycle cart. Essentially, this is a bicycle with a special refrigerator trailer. Such equipment is cheaper than a van and much more mobile. There are places where a bicycle cart would be more appropriate than a bulky van. For example, boulevards, parks, embankments are pedestrian areas that are inaccessible to a van, but are perfect for a bicycle cart.

The technical characteristics of the equipment are usually as follows: a mobile power supply system that guarantees 12-hour operation without connecting to electricity. 7 containers of 7 liters each, which allows you to sell about 420 servings per day. The bike is equipped with a sink for hand washing and ice cream scoops. The large drawer holds not only refrigeration equipment, but also waffle cones. The cost of such an ice cream cart is about 150 thousand rubles. It's a little bigger than your average umbrella outlet. But how many benefits do you get? Mobile travel is an effective format that will surely attract attention and give you the opportunity to be in the center of all events. Thanks to all the advantages, the investment will pay off within a couple of months of work.

Mobile ice cream cart

Investments: from 100 thousand rubles.

Another option for mobile trading is a counter on wheels. Of course, changing locations with a mobile cart is a little more difficult than with a van or bicycle, but it is still possible. This is something between a stationary point and a bicycle cart. Essentially, we are buying a refrigerator on wheels with an awning. Mobile version of trading under the umbrella. For such equipment you will have to pay approximately 100 thousand rubles.

Ice cream business: additional tips

Find your raw material purchase points online. You can buy in bulk for several times cheaper than going to the supermarket every time for a carton of milk or a five-gram bag of vanilla.
Look at your competitors' advertising options and highlight their salient features.
Try not to change the composition of the ice cream and add artificial colors, preservatives and flavoring additives - the buyer likes consistency and will immediately notice the substitution.
Be sure to register as an individual entrepreneur!
Don’t be afraid to invite your friends to work - this will make things go faster.
Organize promotions and give gifts to customers.
Come up with a name for your ice cream line and think about a logo. The name needs to stand out a little from the rest - so “Northern Bear” or “Penguin” would not be the best option.
Be sure to create an ice cream business plan, set your goals and strive for them.

Ice cream on wheels

A more exotic option for building an ice cream business is trading “from wheels.” For these purposes, you can purchase a van or a mobile shop (like Kupava), equip the car accordingly, install refrigerated display cases, and so on. It will take about 500 thousand rubles to buy a car (you can use it). Another 300 thousand rubles. will be needed to equip the equipment and create a bright design for the mobile store. The drive-thru can sell hardened and soft ice cream, as well as drinks and some other products.

Advantages of this format:

Mobility. Today we are here, tomorrow we are there. We didn’t like it in one place, and we are already trading in a new place. All holiday events where a lot of people gather are complete without our ice cream truck.
The issue of ice cream storage and delivery is being resolved. You can do it simply: buy ice cream in the morning at a wholesale warehouse and go to your point of sale.
Minimum trade permits. According to the documents, everything is the same as in the first option (trading from a cart). The only thing that is added is the documents for the car.

There is only one drawback: quite high starting investments. With the same money you can open 15 stationary points (regular shopping carts) throughout the city.

“Mom, ice cream”, or 5 steps to implement a business project for the production of ice cream

Hello, dear ones. The new summer season is just around the corner, which means that everyone who lives in southern latitudes, or simply wants to take advantage of the hot summer days of this year, is starting to think about opening an ice cream outlet, exploring options for purchasing an ice creamer, and consulting with specialized trade organizations. Particularly motivated people even consider opening a franchise.

We could not ignore this topic, since questions related to this branch of business are starting to pour into our mail in a scattered form from each other, but the topic is near and dear to us.

In this article we will briefly talk about the important thing: how to proceed to quickly launch a point selling soft ice cream.

Stage 1. Collection of information.

At this point, you should go online and read our article. It will not be superfluous to find a point in the city that matches your ideas about this business. Become a secret shopper . And you will collect a huge amount of information just by visiting the point. Pay attention to:

the place where the point is located - estimate the approximate cross-country ability and analyze whether such a location is suitable for you;
design – this applies to the exterior, interior, employee’s work uniform, consumables (glasses, straws, bags, etc.);
equipment - see what equipment your competitor-colleague uses in his work, carefully asking the person behind the counter about the work and problems;
assortment - you will understand at first glance what is popular and what is not;
trick - take a closer look, maybe a colleague uses an interesting detail in his business that you could improve, repeat or refute with your idea.

Having done this, you will already have an opinion on many things, which will allow you to create your own vision of the business.

At this stage, you should calculate the costs of starting the project. You have already seen how this kind of business operates. Make a list of what you saw and ask the price.

It will be a huge plus for you if you manage to meet and communicate with a person who has been working in this field for at least a season. This man has gone through everything that lies ahead for you too. His advice can be invaluable.

Stage 2. Finding a suitable location for ice cream retail.

So, you roughly visualize the format of your business with soft icecream. One of the most important stages is finding a place . There are a lot of options here: an island in a shopping center, a tent on the beach, a kiosk in a crowded park. You can even consider formats such as catering for events or food trucks. Each format has its own expense items and features. Here it is important to understand what kind of cross-country ability you expect. Maybe your city doesn't have a beach or everyone's favorite city park. But they often hold children's parties, corporate events and other events. You are now an entrepreneur - learning to navigate the terrain.

Without going into details and summarizing this stage, you just need to consider a few points:

your expenses (fixed and variable);
your prices and average bill;
passability at the point you have your eye on.

These simple steps will allow you to understand whether the point will bring profit or devastate and go into the negative.

Stage 3. Equipment for selling ice cream.

A lot depends on the equipment. Firstly, high-quality equipment costs a lot of money. This is a serious purchase. You want not to overpay for a freezer, but at the same time buy one that will meet the requirements of your business. Secondly, where to buy it, with whom to cooperate? There are many companies, which one will provide a decent level of service and support in case of trouble?

First of all, you need to understand what kind of cross-country ability you expect . Perhaps you want to supplement the café’s assortment, realizing that it will not be sold continuously. Then a car for 1 taste will suit you. Or maybe you are standing near the beach in Sochi near the children's pool. In this case, a low-power freezer will not be enough for 1 taste.

You also need to take into account ideas for the assortment. You must understand that the quality and breadth of the product range depend on the capabilities of the equipment. A small single-horn freezer will not be suitable for you if you want to focus on selling frozen yogurt.

In order to choose a model for your goals and not go crazy reading the characteristics of each model and comparing them with each other, contact the manager for help by calling the phone number listed on the website. The call manager will provide qualified assistance, help with the choice and provide all the necessary information.

Stage 4. Registration with the tax office.

The easiest stage. Even a child can apply for IP status. Collecting several documents and going to the tax office is a simple matter. It makes no sense to write here about the features of registration, since this is a purely personal matter and there is a huge amount of qualified information everywhere.

Let me briefly clarify that it will not be possible to work in the catering industry WITHOUT registering as a legal entity.

Do not bypass the SES authorities. Just register and you won't be touched for 3 years.

Stage 5. Launch of a retail outlet.

You have collected all the information, developed a concept, worked out a menu, selected a device, rented a room or location, even registered with the supervisory authorities.

It's time to launch.

You purchase equipment and ingredients, order the entire list, which you have checked a thousand times.

Take your time and choose a supplier. It depends on the supplier what equipment will come to you. Even the shelf life of the ingredients you receive depends on the supplier. The right supplier will never send you late, defective, or all of them together. The right supplier will always offer the best option. And, of course, it will always support you in the event of force majeure: equipment failure due to wear and tear of a spare part, and will urgently send a box of new horns if yours were thrown to the floor with a slight movement of your hands and broke.

Don't neglect your work on social networks. The best companies are always on the Internet. This is where you create a reputation and awareness of your personal brand, if the company has one.

And, of course, read, study and search for information. The best business can and should be improved.

Good luck!

Stage 6. What is the result? How to further develop your ice cream business

Our business, like any other, has its own characteristics and life hacks . A large number of people throughout Russia and abroad organize sales points and earn good money. So good that for the next season they buy another freezer and put a second point. Then the third.

This type of business is designed for the emotion that a beautifully designed and deliciously prepared ice cream evokes. Children are always delighted; parents do not have time to keep track of the number of servings eaten while they finish their cone. In this business, service, positivity and love for the catering industry are important. And, of course, your approach, because it is your ideas, rich in creativity, that attract the attention of adults and children, make them buy and come back again.

How to make a business successful

A lot depends on the location where the kiosk will be located. Ice cream sales are good near children's attractions and at public transport stops. You can set up a kiosk in a market, in a park, or at a busy street intersection. Think about the range. It is best if your kiosk sells at least fifteen or twenty types of ice cream. This range will satisfy the demand of customers of any age.

Opening a kiosk has several benefits. Comparing the cost of renting space for a kiosk with renting space in a store, you will see that the first option will cost you much less. If placing a kiosk in a busy place is not possible, use advertising to attract attention. All costs of opening a kiosk will pay off very quickly.

It’s very good if you have starting capital for rent. There must be money for the first salary to sellers, for the purchase of a freezer and for the first batch of goods. At first, you can successfully trade on your own. Then it’s worth hiring several salespeople. They will work in shifts. Conduct re-registration regularly. Take the proceeds yourself or place a safe in a nearby store. The seller will deposit the proceeds into it daily. The collector will collect the money once a week.

It is better to deliver goods using your own vehicle. Once you have several kiosks, outsource ice cream delivery to shipping companies.

Equipment for the production of

Industrial automated ice cream production is an expensive project. The lion's share of the costs will be the purchase of equipment for making ice cream and bringing production facilities into compliance with the requirements of sanitary standards. A business plan for the industrial production of ice cream is calculated in hundreds of thousands, or even millions of rubles. The production of small batches of the product can be established using such ice cream machines as:

Small household ice cream makers (cost from 3 thousand rubles to 30 thousand rubles)
Freezers for making soft ice cream

This equipment is quite simple to operate and maintain. With proper care, it will serve you for many years. As already mentioned, the technology for producing ice cream, both manually and on special machines, is quite simple. The quality and taste characteristics of the final product will depend on compliance with the recipe and the quality of the ingredients. Household ice cream makers always come with recipe books; the entrepreneur will only have to get used to working with this simple equipment.