Franchise Kroshka-Potato - fast food restaurant. Reviews and terms of purchase. Price.

In today's economy, a fast food franchise is a good way to start your own business. When purchasing it, an entrepreneur can use a well-known, familiar brand and all possible technologies associated with it, which are already included in the franchise package. That is, a businessman receives a well-promoted brand, in fact, a ready-made, proven business that will make a profit.

Fast food establishments have become one of the popular and relevant types of business in the modern world. This includes the fast food cafe chain Kroshka Potato.

Story

The company was created in 1998 by two entrepreneurs - Andrey Leonidovich Kononchuk and Vitaly Petrovich Naumenko.

It was originally a drive-in cafe and sold fast food from mobile vans.

The main dish was potatoes baked in foil with various toppings. The Kroshka Potato franchise is quite profitable.

The first mobile point appeared in Moscow, and five years later, in 2003, the first stationary cafe opened.
Attention! At the moment, the company, thanks to franchising, operates in 30 cities in Russia and neighboring countries.
Now there are about 300 points of sale, and the menu has become much more diverse. Initially, fast food was created as a counterweight to similar foreign brands. In contrast, “Kroshka” positioned itself as a cafe with healthy and nutritious food, excluding burgers, hot dogs and the like.

Concept

The main concept of the Kroshka Potato brand is baked potatoes, to which you can add a variety of fillings: cheese, vegetables, salad, meat and much more.

The assortment is constantly replenished and updated. Moreover, the cooking process takes place right in front of the visitor, who himself chooses all the components of his lunch. You can order any drink with your meal.

This concept compares favorably with other fast food outlets on the market. No one has ever offered potatoes, everyone’s favorite in our country, as the main ingredient on the menu.

Franchise card Kroshka Potato

Kroshka Potato franchise cost

The amount for a Kroshka Potato franchise varies depending on the format of the retail space and menu. It ranges from 1,500,000 to 5,500,000 rubles.

There are several possible types of establishments:

• Mini unit. It is a small collapsible structure in a food court that does not provide seating. Most often found in indoor environments such as train stations. The area of ​​this type of cafe is the smallest. This format requires a warehouse. And the menu of such a cafe is very minimal. The required amount to open a point is 1,500,000 rubles.

• Pavilion. A small cafe with seating for visitors is expected. A warehouse is also needed here, the menu is expanding. The pavilion can also be on the street. And the investment amount will already be 2,500,000 rubles.

• A permanent cafe in the food court. This is the largest point, with the most complete menu. The opening amount reaches 5,500,000 rubles. More space is provided for visitors to sit and eat in peace.

Attention! Financial investments depend on where and what kind of cafe you want to open. The cost of the Kroshka Potato franchise is quite reasonable and does not require large expenses.

Description of the franchise of fast food restaurant chain Kroshka Potato

“Kroshka Kartoshka” is the most famous Russian chain of fast food restaurants, developing its unique format of dishes based on baked potatoes with many delicious toppings. Currently, the chain has more than 300 restaurants throughout the country and is one of the ten most successful catering companies in Russia.

Franchise offer

By joining the Kroshka Potato chain of establishments, you become part of a popular brand that has already won its audience in the market. New partners are provided with a ready-made plan for opening and subsequent work, which has been tested in practice at more than a dozen restaurants in the chain. Due to its popularity in the domestic market, as well as the presence of a successful business strategy for the development of establishments, purchasing a franchise will allow a beginning franchisee to open his first fast food cafe with minimal financial risks.

Establishment formats

Three main formats of the Kroshka-Kartoshka establishment:

• Mini-unit
  A small collapsible structure located in the food court. The working area is only 15 m², which allows you to significantly save on rent. An additional warehouse is required to store products. An entrepreneur will pay 1.5 million rubles to open this type of establishment.
• Pavilion
  A full-fledged cafe with places to accommodate guests, but small in size. The workspace occupies about 25 m². To store products you will need to rent an additional warehouse. The cost of opening such a cafe is 2.5 million rubles.
• Stationary
  Room area more than 50 m². This establishment has places to accommodate visiting guests and a food warehouse. Such an establishment will cost the owner more than the previous ones - 5.5 million rubles.

Premises requirements

Requirements for the premises depend on the type of cafe. That is, a mini-unit requires a small area of ​​at least 15 square meters. m., and the required power is 17 kW.

The pavilion requires an area of ​​25 square meters. m and power 25 kW. The largest stationary cafe in the food court occupies an area of ​​50 sq. m and has a power of 60 kW.

They should be placed in places with high traffic: at intersections, near the metro. The higher the traffic, the correspondingly greater the profit.

The minimal cafe format is now considered widespread.

Important! You should not place a retail outlet in a courtyard or in sparsely populated and sparsely populated areas.

How much does a Kroshka Potato franchise cost, investment calculation, advantages and disadvantages

“Kroshka Kartoshka” is the most famous domestic chain of cafes/fast food restaurants. The restaurant was able to develop a unique set and format of dishes, as a result of which the establishments occupy their own unique niche. To date, more than 290 restaurants of this brand have been opened in Russia, and about half of the total number were opened thanks to a relatively new system in our country, like a franchise.

The Kroshka Potato franchise shows its stability and effectiveness in the development of the network and the overall success of such an undertaking for a businessman. Therefore, every day the number of people wishing to open their own establishment, but under a well-known and promoted brand, is growing. Let's talk about what the cost of a franchise from Kroshka Potato is, how to buy it, what to look for, are there any advantages and disadvantages?

How to buy a Kroshka Potato franchise

Before buying a franchise, you need to send an application with the appropriate content to the main office, clarify your plans and capabilities (more on them later). It will be necessary to discuss the establishment's organization plan in advance. But the main thing you need to focus on are the requirements for the investor/buyer, which state the following:

• Premises available, rental possible. Industrial and retail premises are subject to the following criteria: location near major junctions, busy places (metro stations, train stations, bus stops, large shopping centers, etc.). The establishment should attract attention from afar, with convenient access and parking.
• The buyer must be registered as an individual entrepreneur or LLC and submit the appropriate package of documents. Must have experience in a similar field.

In addition, do not forget about such an important requirement as financial security. It is allowed to purchase and further support a business using loan funds, but with a mandatory guarantee from the bank about the availability of acceptable collateral.

The buyer can find out the remaining details directly at the central or additional office of Kroshka Potato in Moscow - Petrovsko-Razumovsky Proezd, 28 and St. Petersburg - 1st Murinsky Prospekt, 7.

How much does a Kroshka Potato franchise cost?

The cost of a Kroshka Potato franchise depends on a number of factors, namely the type of restaurant organization itself; there are several formats:

• A mini-unit is the most budget option; as a rule, cafes of this type are located at airports, train stations, and streets. The choice of assortment is limited by the company, including restrictions on the maximum area of ​​the cafe, only 15 square meters. m. The cost at the initial stage is 1,500,000 rubles.
• The pavilion is a separate cafe; there are often several seats for visitors. Wide menu, but still with certain restrictions. Hall area from 25 sq. m. the area of ​​warehouse premises is additionally taken into account. Prices for such an organization start from RUB 2,500,000.
• Standard - an ordinary cafe/restaurant with a classic menu and a spacious hall for customers. Hall area from 50 sq. m. The initial investment is 5,500,000 rubles.

Mini-unit Kroshka Potato
Detailed prices can be found by phone or at the main office, remember that calculations are always made on an individual basis, including taking into account the locality and final location.

Restaurant Kroshka Potato

Advantages and disadvantages of a franchise

Reviews of cooperation through a franchise are generally positive; only a few negative aspects stand out, which we will discuss below. Now I would like to highlight the obvious advantages that a franchisee receives by purchasing a franchise:

• Free advertising company.
• Training in the basics of visioning such a business.
• Wide choice of dishes.
• Ready business plan.
• Assistance in selecting qualified personnel.
• Low franchising costs.
• Guaranteed support at all stages of cooperation.

But there are also disadvantages, as already mentioned, and in this light the following should be highlighted:

• There is a lot of competition in the market, and under current conditions, when clients switch to domestic companies.
• The payback period may take several years, but all this is individual, depending on the choice of “point”.

Calculation of investments in some cities of Russia

Today, it is extremely difficult to calculate the exact investment in opening a Kroshka Kartoshka establishment, given that the brand is already well known in Russia, which also affects the purchase price. Plus, in most large cities, and not just in Moscow and St. Petersburg, the restaurant is already presented and to open a second such establishment, good conditions are needed, which also depends on the financial issue.

Therefore, when calculating investments, it is necessary to take into account the information given in the previous section about the cost of a Kroshka franchise, depending on the format of the future cafe. This can be either 1.5 million rubles or all 5.5 million rubles. It all depends on the shape of the restaurant.

Training and support

The terms of cooperation include such a column as training the buyer and employees in key technological processes and management.

Recruitment of personnel and their further training are carried out completely free of charge. In addition, the franchisor provides and guarantees the buyer/investor constant comprehensive support, including legal support.

Registration

The Kroshka Potato franchise has a large number of advantages, since the company helps at all stages, starting from the design of the future cafe.

Products are purchased from franchisees, but the markup cannot be more than 18%. There are a number of companies that supply products to Kroshka Potato. However, potatoes are allowed to be purchased from local suppliers.

The main thing is that it meets all the necessary requirements.

According to OKVED, the company’s activities contain 14 points:

• 63.40 Organization of cargo transportation.
• 63.1 Transport handling of goods, their storage.
• 74.14 Consulting on business and management issues.
• 15.1 Production of meat and meat products.
• 15.2 Processing and canning of fish and seafood.
• 15.3 Processing and canning of potatoes, fruits and vegetables.
• 15.8 Production of other food products.
• 15.9 Beverage production.
• 51.4 Wholesale trade of non-food consumer goods.
• 52.1 Retail trade in non-specialized stores.
• 55.30 Activities of restaurants, cafes.
• 55.40 Activities of bars.
• 63.2 Other supporting transport activities.
• 74.11 Activities in the field of law.

Profit and loss

The Kroshka Potato franchise, like any business, has profits and losses. All expenses necessary for opening were described above. Accordingly, there will also be monthly expenses. These include:

• staff salaries;
• rent;
• purchasing products;
• royalty

But profits will not be long in coming. It will be approximately 50,000 per month. This is not much, but it is constant. It will take approximately 2-3 years to recoup the initial investment. The Kroshka Potato franchise allows you to shorten the time frame if your business develops successfully.

Features of working with the head office

According to the franchise agreement, the entrepreneur is obliged to strictly adhere to the directives of the head office for 2 years. This includes the choice of suppliers of grocery products, the formation of trade margins, and the approach to solving basic problems.

At the initial stage, the client who purchased the franchise does not have the right to use its own technologies and its own regional products. Moreover, all grocery products are subject to a markup of 18 percent.

As for potatoes, here too a number of requirements are imposed on the product. You can use local potatoes. But it must also pass quality control from head office specialists.

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The main suppliers of the Kroshka Potato retail chain are:

• Coca-Cola Company;
• SanInBev();
• Unvenco (coffee producer).

All partners deliver products in refrigerators where the temperature is maintained. Deliveries are made from warehouses in Moscow and St. Petersburg.

Some products are delivered in extremely cold conditions, that is -18 degrees Celsius. Other food items are better preserved at an optimal temperature of +4 degrees Celsius.

Advantages and disadvantages

The Kroshka Potato franchise has a number of advantages:

• support at every stage of development;
• the ability to purchase a minimum of food products from local suppliers;
• small starting capital;
• famous trademark;
• the main and main product is very popular;
• ready concept;
• minimal risks;
• assistance in staff support and training;
• legal support;
• development of a cafe project, business plan and individual menu;
• development of architectural and visual solutions;
• the opening is supported by a highly qualified team;
• procurement and partnership with well-known companies at the federal level;
• posting on the website information about the location of the establishment.

Of course, there are a number of disadvantages, but they are very small. The Kroshka Potato franchise has one main drawback - it does not pay instantly.

Having analyzed all of the above, we can come to the conclusion that a fast food franchise is a profitable and simple business that does not require large investments.

Thanks to tremendous support, you will be able to develop it yourself and reach a new level. A franchise business is practically risk-free, unlike a business from scratch. At this stage, the franchise directory rates the food business highly.

About the benefits of purchasing a franchise

Agree that starting a business from scratch in a crisis is almost impossible. But, if there is a crumb potato franchise, the price of which is considered low, then it is possible to realize yourself as a successful entrepreneur. Almost all branches, that is, subsidiary outlets, thanks to skillful management, not only survived, but also expanded in the menu segment, the number of catering outlets per brand.

Currently, 300 cafes are open under the Kroshka Potato brand. Some territories of vast Russia remain uncovered. Since staff training takes place in Moscow, during this time one can understand how promising such cooperation is. Therefore, it’s worth a try; any risks will be justified by your hopes coming true.