Information sites: what they are and how to make money on them

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An information site is a resource on which information materials on a certain topic are published, intended to familiarize readers with them.

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Previously, information sites were ordinary business cards. Minimum content, simple structure, small number of pages. But over time, the volume of sites grew, and a simple portal could turn into a large Internet platform.

An information site on the Internet is a kind of library. You have a reader card - a personal account - which gives access to many opportunities. You can set up filters for news that are interesting only to you, and you can sign up for a paid subscription to restricted content. Share your favorite materials on social networks. Comment and discuss posts. The information site contains useful materials for the user.

A one-page website is not a landing page

Before analyzing the types of one-pagers and how to develop them, let’s understand the terminology. Are a one-page website and a landing page synonymous?

That is, a one-page site is not necessarily a landing page, and a landing page is not always an independent site.

Correction

What can you do with your eyebrows besides tattooing? In fact, there are a lot of options.

One of the most popular methods of eyebrow care today is ordinary correction. If a girl naturally has thick and lush natural hairs in the brow area, then we can say that she was lucky enough to get rid of additional procedures. In this case, it is enough to simply visit an eyebrow specialist and eliminate excess hairs in unwanted places below and above the line that is taken on the face as the basis of the eyebrow arch. If your hand is positioned correctly, you can get used to it and adjust these lines yourself at home from time to time. This can be done using the most ordinary tweezers. In order not to pull out excess hairs, you can draw lines with a pencil along the contour that is optimal for a particular type of face.

Types of one-pagers

1. Business card. Most often created for advertising small companies and organizations. This is a good alternative to a multi-page corporate resource. On a business card you will place all the information about yourself, but for much less money.

   The following may be published on it:

   • contacts;

   history of the organization;

2. list of services or goods, price list;
3. company's news;
4. other important information about your field of activity and reasons to cooperate.

Other advantages of a business card: attracting new partners and clients, improving brand awareness, and the ability to launch an effective advertising campaign.

If your goal is to sell products online, take a look at how to create one-page sales websites.

5. Selling. It is a smaller copy of an online store. Make such a resource if you sell one type of product, are just starting a business and want to know:
   • will it be profitable;

   whether your products are in demand;

   Read also:  How to prepare a business card for printing: ten important criteria and three tips
6. Is it possible to launch an advertising campaign?

This way you can first assess whether your business plan is profitable.

Advantages of a one-page selling website compared to an online store:

• will require lower promotion costs;
• convenient to use from the point of view of clients and the owner (materials are edited quickly and easily);
• created in 1-2 days.

By giving preference to a selling one-page website, you save time and budget.

Advantages

Let's look at the main advantages of a one-page website.

• Low cost and speed of creation. Developing a one-page website is much faster than a classic resource, since it has a simple structure and does not require a lot of content. For the same reason, you will pay relatively little money to create it. If you consider ways to create a one-page website yourself for free, you won’t waste your budget at all.
• Ease of use from a smartphone. Such resources are usually developed with a responsive design - pages are displayed correctly on different devices. The user does not have to zoom in or out to see the publication. Since today people mostly use mobile devices to access the Internet, a one-page website is most convenient for the audience.
• The design can be made similar to the game. When scrolling through slide after slide, the user is intrigued, and he will definitely read the information to the end.
• It is easier to manage the visitor's attention. A person is not distracted by a large number of tabs and does not lose attention. You set the order in which the content is presented and highlight the main points in various ways.
• Visual fullness. Even if you don’t have a lot of information about yourself, your company or services, the right layout and design will make the service presentable and visually rich.

If you use these advantages wisely, a one-page website will bring profit and benefit.

Main functions of an information resource

By developing an information portal, you have a unique opportunity to manage a huge flow of data. That is why it is worth keeping in mind that the site should be as convenient as possible for filling and updating, as well as effectively searching for various information directly related to your topic. To do this, you should know about certain functions that create a high-quality information field. Without them, it will be extremely difficult to achieve the desired result, since they are a kind of foundation for the entire project, which have a positive effect on the work process as a whole.

Functions of the information portal:

• The ability for users to communicate with each other online
• Competent management of information structure
• Access to users from mobile devices, to the news feed, sending newsletters with interesting information, etc.
• Support for classic technologies and formats that are necessary on the site.
• Possibility of uploading content from the user to the site.
• Access for a registered site visitor to publish, comment, and upload photos or videos. Also, a person can distribute his information on the site.
• Convenient portal functionality
• Structuring the public by introducing them to current content
• Fast and accurate database search system for the user

By applying all the listed functions in practice, you will get an interesting information portal. Only a serious approach to this matter will provide you with great returns from your audience in a short time. Remember, the audience expects useful information, convenience and creativity! Strive for a result that you yourself would like, and you won’t go wrong.

Components

Before going directly to the description of how to create a one-page website, you need to study its main components.

In order for the resource to look complete, stylish, informative and fulfill the assigned task, it must contain:

• simple, memorable logo;
• contacts: telephone numbers, links to pages on social networks, email;
• concise title;
• one or more blocks with text information (about the company, achievements, characteristics of services, products);
• an attractive, catchy image that reflects the theme of the service;
• bright and large button for subscription, order, feedback (depending on the purpose of the site);
• a short, succinct phrase that encourages action;
• factors convincing to cooperate with you: certificates, statistics, documents, cases;
• reviews from satisfied partners and clients;
• duplicated subscribe/feedback/order button.

Pay special attention to the content. Under no circumstances should it be copied from other people's resources. It should be unique, useful, informative, and motivating for cooperation.

Imagine that you are a client, you come in to learn more about the company. Will you find everything on the site? Is the information presented in an accessible way? Do you believe what is written? Would you like to start cooperation? If yes, you did everything right.

Where to create

When considering ways to create a one-page website for free, and when looking for services for this, use our online website builder.

On the 1C-UMI service you will find hundreds of ready-made landing page templates from various categories: sports, family, tourism, construction, law, animals, art, gifts, clothing, education and others.

By creating a website with our help, you will receive:

• automatic promotion in search engines;
• convenient control system;
• the ability to display a resource on your own hosting;
• automatic creation of advertisements in Yandex.Direct;
• email on your domain;
• 100 MB of disk space for storing photos and videos.

To develop a service, you do not need knowledge from the field of layout or programming, additional investments or a lot of time. Follow the algorithm of actions, and the site will be ready within 5 minutes after registration.

LPMotor - the best one-page website builder

Read a detailed review Create a landing page on LPMotor
An excellent platform for both novice users and advanced webmasters. It stands out for its simple and intuitive interface, affordable prices for services, a set of necessary functions for creating a one-page website, and a selection of ready-made templates.

The site offers users 90 ready-made design options. For ease of searching, all templates are divided into categories (photographer, beauty and health, events, information business, holidays). In addition, you can make a page from scratch from ready-made blocks and sections.

For each layout, you can additionally connect a mobile version, which can be edited separately.

Another distinctive feature is the availability of high-quality training materials. There are step-by-step training videos for each stage of work (creating and launching a website, working with design, connecting a domain, optimization and promotion, sales management, increasing conversion).

There is no free plan on the site. It is possible to connect four paid tariffs (prices when paid annually):

If you pay annually, you will receive a 40% discount.

You can pay for the services and tariffs of the platform using a bank card, through Sberbank Online, Alfa-Click, by transfer through Svyaznoy, Euroset, MTS, Tele2 and Beeline. Electronic wallets supported: Yandex.Money, QIWI, Webmoney.

Advantages

• Affordable prices for services
• Huge selection of ready-made templates in different categories
• Has all the necessary functions to create a one-page website
• Possibility to integrate a finished project with other services

Flaws

• No free plan

Instructions: how to create a one-page website

Developing a landing page using our designer is a simple and straightforward process.

1. Click the "Create Site" button in the upper right corner.
2. Come up with a URL, make sure it is free, enter it in the window that appears. Fill out the email field here. When choosing a service name, use a short phrase or one word that reflects the activities of your company or its name. It’s good if it’s easy to write in English and memorable.
3. Go to your mailbox and confirm registration. After this, you will be taken to a tab where you need to select the type of site.
4. Select a landing page.
5. Determine a template that suits your area of ​​activity.
6. Go to the created site and, by clicking the “Edit” button, start filling it out. Fields that are allowed to be changed are marked in color. You can edit texts, headings, illustrations, move and supplement menu items, and post news. Don't forget to provide up-to-date contact information.
7. Back in your dashboard, click Publish.
8. Set up search engine optimization.

After this, the service is sent for review to our moderators. If you have not violated any rules, the site will be published, and you will be able to index it in search engines and receive responses. To attract an audience, we recommend doing promotion.

How to unwind?

Knowing how to create a one-page website yourself is not enough to get the effect. We will also have to study ways to promote it. No matter how beautiful your one-page page turns out, there will be no benefit from it if a potential client does not see it.

SEO promotion

It is believed that such a site is difficult to promote using search engine optimization. Causes:

• Not enough content.
• You cannot use a large number of different queries. The search engine simply will not understand which keyword your site matches. For example, you teach people horse riding and offer photo sessions with horses. It will not be possible to promote the service for the requests “photo shoots with horses” and “horse riding trainer”. For each service you will have to create your own website or promote 1-3 related requests.
• It's hard to get backlinks.
• Content needs to be updated frequently. If you don’t do this, search engines will consider your service abandoned and you will stop receiving traffic from it.
• Bad behavioral factors. Compared to classic sites, users do not stay on single-page sites for so long. In addition, they have a high failure rate due to the fact that search engines consider visits with no more than one tab viewed as such.

If you still decide that search engine optimization is a must, we recommend learning a few tricks:

• add videos, widgets and other elements that increase the audience’s time on the resource;
• divide pages and content into blocks for easy perception;
• highlight accents and headings;
• Apply anchor links (text links that contain keywords) to other places on your site. Example: you can refer to a block that is located at the very bottom.

It’s good if you get responses from SEO, but for full promotion you should use other methods. Links from social networks, press releases, email newsletters, banner and contextual advertising will help with traffic. Let's take a closer look at some of these methods.

Social media

Analyze the business, clearly define the target audience and, based on this, select one or more social networks in which you will promote. For example, if you sell decor or other similar things, go to Instagram. Find popular communities on your topic and order advertising from them. Also create your page and set up targeting - a mechanism that separates exclusively targeted ones from a wide audience.

Contextual and banner advertising

The most effective way to attract traffic, especially if your one-page website is designed for 1-2 requests. The only negative is the higher cost per click when compared to a multi-page resource.

Features in the development of an information site

Any Internet resource should be as informative as possible for the user, and certainly interesting.
Thus, a person derives certain benefits from the information received. This is why we need an information portal. It differs from ordinary sites in the tools through which interaction with people occurs. It uses various thematic mailing lists, chats and forums for communication, as well as search. The purpose of creating information portals is to provide the user with the opportunity to find an answer to their question corresponding to a specific topic in a short time. Turnkey web portal development services

Submit your application

The most popular topics for information portals are:

• News
• Poster
• Weather
• Bulletin board
• Catalog
• Transport schedule
• etc.

The information portal must be multifunctional so that the platforms can become multi-directional. At the same time, it is worth understanding that the marketing concept of the site should be uniform. This means that the resource should not only be a reference material, but also perform many commercial tasks. If you use the technique of a branched direction, where you can collect a significant amount of useful material about a specific specificity, you will be able to reach a large audience. This way you expand your channels to attract people. Your project must be well-formed if you want to distribute the topic into specific groups.

Important features of the information portal:

If we talk about choosing a direction for an information portal, then we can distinguish two specific types of site:

1. Horizontal

This type of portal is filled with a huge variety of topics that allow it to reach a wide public. Portals are maintained by such giants as Mail.ru, Yandex, and Rambler.

1. Vertical

These portals are highly targeted and can only reach a specific group of users. For example, these could be portals of a medical or industrial nature.

Also, the following types of portals have a separate direction:

• Urban
• Social networks
• Gaming
• Websites with services
• Video portals
• Corporate for branches from different cities
• Information

Creating each of these sites requires separate knowledge and skills. The specificity of some portals means that many journalists and copywriters are involved in the matter, where they have to work with a large amount of information. And of course, for each direction it is necessary to develop impeccable functionality that will surpass competing portals in the eyes of your public.

Just like any other website, you need to promote an information portal. Let us say right away that the process of manually selecting keywords, except for important high-frequency ones, is not required here. You need software packages designed specifically for this type of site.

The keys themselves are exported to a document and processed in view of the development of the site. Due to the volume of content that will be of maximum interest to the public, your articles will automatically get to the top. But contextual advertising, as well as site usability, will help lure the public to the site itself. Those. a person clicks on your advertising block, observes high-quality and interesting material, for the sake of which he can no longer simply pick up and leave the site without familiarizing himself with it in more detail.

Portal administration is another important feature of the information portal. Website maintenance also requires a lot of attention.

This means that you need to keep the following commandments:

• Regular information updates. Update content daily by purchasing texts on copywriting exchanges, or using the services of various web studios involved in website support.
• Portal moderation. To avoid various trolls and spams, you should constantly moderate the resource.
• Protect your personal data. Sites with an impressive base of users who have had the good fortune to register on them require the protection of their personal data. Make sure that different IP addresses with spam are blocked in a timely manner.
• DDoS protection. In order to protect your portal from attackers, you should move your site to a dedicated server, and in case of unforeseen situations, enter a timeout before visiting the Internet resource.

To cope with such a volume of work, you can acquire a large staff of workers who will deal with the content of your information portal. But for the first time, this is quite an expensive pleasure. It is much more rational to contact a web studio, where experienced specialists will professionally perform the same work without requiring exorbitant investments.