BUSINESS PLAN. GYM “PADUNSKIE DUMPLINGS” Performed by: Denisova Karina, Vykhodtseva Yulia. - presentation

Opening your own bar and becoming a successful restaurateur is not as difficult as many people think. This is a profitable business that, if properly organized, quickly pays off. Competition in the current market among establishments of this type is not yet very high, because in large cities there are no more than a dozen decent bars, and in the regions there are either none at all, or two or three.

Before opening a bar, you need to put all the documentation in order, choose the right format of the establishment and a good location, assemble a professional team, create a business plan and set up an accounting system. The latter, by the way, you can watch and try for free without delay, so that you understand what you will have to face. Now let's talk about everything in order.

Business registration

Before opening a bar and officially registering it, you need to decide on the form of ownership. For this type of business in Russia, you can open an individual entrepreneur (individual entrepreneurship) or LLC (limited liability company). In Ukraine, it is necessary to register a sole proprietor (individual entrepreneur) or LLC. If there is only one owner of the bar, then it is better to opt for an individual entrepreneur (individual entrepreneur). If you need to register a bar for several legal entities, you should think about an LLC.

Advantages of registering an individual entrepreneur or individual entrepreneur

• Paperwork costs less than registering an LLC;
• It is not necessary to keep accounting records (although a bar cannot do without it);
• You can operate in any region of the country, regardless of the place of registration;
• simplified withdrawal of money earned by an individual entrepreneur;
• registration of cash documents is not necessary.

Disadvantages of an individual entrepreneur or sole proprietor

• Insurance premiums, the amount of which is determined by the state;
• impossibility of dividing the business.

If you want to sell part of your business or attract investors, then in the case of individual entrepreneurs and individual entrepreneurs this will not be possible. Therefore, it is better to register an LLC.

Advantages of registering an LLC

• There may be several owners, up to 100 founders in total;
• you can choose any name, unlike individual entrepreneurs, where the name of the enterprise should only be based on the owner’s last name;
• the risks boil down to the loss of one’s own share in the authorized capital, and an individual entrepreneur risks losing the pledged property;
• there is an opportunity to work with government agencies;
• You can choose several types of activities, among which will be the main one.

Cons of LLC

You will have to collect a large package of documents. Disadvantages also include:

• inability to freely dispose of the enterprise’s profits;
• mandatory registration of legal address;
• accounting;
• difficulty in selling or closing a business.

If you are opening a bar business in Russia and have chosen an individual entrepreneur, then for registration you need to submit a corresponding application and a receipt for payment of state duty to the tax service at your place of residence. You need to have your passport and identification code (TIN) with you. After receiving registration documents, you must order a stamp if you are going to use a cash register and open a bank account.

To register a business as a sole proprietor in Ukraine, you need to submit an application to the state district administration, and you must have a passport with you. If a trusted person is handling the paperwork, you must also have a notarized copy of the power of attorney. In Ukraine, there is no state fee for registering a sole proprietorship.

If you decide to open an LLC in Ukraine or Russia, then you need to bring an application to the tax office, a notarized sample signature of the owner or the person who prepares the documents, the original decision to create a legal entity, a document confirming the presence of authorized capital, an agreement on opening an LLC (if there will be three or more owners), a letter of guarantee from the owner of the legal address. The decision on registering or refusing to register an LLC needs to wait about a week. If the answer is yes, you can order a seal and open a bank account.

You also need to select a tax form

For individual entrepreneurs and LLCs in Ukraine, there are two options:

1. Simplified (single) - the owner pays a fixed interest rate, which depends on the income of the enterprise. If the income does not exceed 300 thousand UAH per year, the rate is 10% of the minimum wage. Profit up to 1.5 million UAH per year is taxed at 20%, and less than 5 million UAH - 3% including VAT.
2. General - the entrepreneur pays personal income tax (personal income tax) and VAT (value added tax). The tax rate is 20% and must be paid every quarter.

In Russia, there are four taxation options for individual entrepreneurs and individual entrepreneurs:

1. BASIC - a general taxation system for bars is chosen quite rarely due to complex accounting. Entrepreneurs need to pay all types of duties (income tax, VAT, etc.).
2. UTII - a single tax on imputed income has a rate of 15% not on the actual profit, but on the estimated one. This taxation system can be chosen by entrepreneurs who have no more than 100 employees. The fee must be paid once a quarter.
3. The simplified taxation system has several options for fees, from which an entrepreneur can choose the appropriate one: 6% of income or from 5 to 15% of income, taking into account the amount of expenses.
4. PSN - the patent taxation system can only be used by individual entrepreneurs who have no more than 15 employees. The rate is 6% of income. A patent can be purchased for a period of one month to a year. This is a big plus for entrepreneurs who open a seasonal bar.

Read more about the features of accounting in restaurants and cafes in our article.

Additional organizational moments

There are a couple of nuances that are worth taking care of:

enter into an agreement with cable television: without this you will not be able to broadcast programs; connect the security alarm and agree with the private security company so that the security will come when you call or signal: it’s cheaper than hiring your own “bouncer”; enter into an agreement with a company that removes household waste.

Who will work in your bar?

Doing everything yourself, even if you have a very small bar, will not work. Someone will have to manage the bar and take care of the supply of food and drinks, someone will have to stand at the counter, and someone will have to deliver orders and wipe tables.

You will have to hire:

• accountant (possibly as part of outsourcing or part-time);
• two bartenders;
• from two to six waiters;
• cooks;
• cleaner

If you fundamentally do not want to cook in a bar, a cook (as well as a full kitchen) is not needed. The rest will be needed. Everyone will have to pay a salary. Please note that when officially registered, the salary cannot be lower than the minimum wage. Put into the salary fund and contributions to the Pension Fund, Social Insurance Fund and other funds.

Finding a room for a bar and choosing a location

To open your bar from scratch and quickly reach a break-even level, you need to choose the right location for the establishment. In many ways, the attendance of a bar depends on its location, so you need to determine the most crowded places in the city. As a rule, this is the center, but in residential areas you can organize a successful business. Be sure to pay attention to the location of your competitors.

You should not open a third bar on the same street if you are not sure of the originality of the concept of the establishment - only if it is such a “fish place” that you can easily fill the bar with everyone who does not fit in other establishments.

After choosing a location, you need to focus on selecting the premises. The ideal option would be a separate building that previously housed a catering establishment or a nightclub. If you want to open a small, cozy bar, take a closer look at the premises on the first or ground floors of non-residential buildings. You can also rent the upper floors of shopping and entertainment centers. Obtaining permission to organize a bar in a residential building (on the ground floor) is quite difficult. In addition, apartment owners will always express dissatisfaction with such a neighborhood. Most often, a residential building is a place where you cannot open a bar.

The premises for a bar can be purchased, rented or rented with a subsequent right of purchase. In most cases, the choice is made in favor of renting with a monthly or annual fee. A lease agreement must be drawn up and certified by a notary. Agree in advance with the owner of the building all the conditions that will be specified in the contract. To avoid pitfalls when renting or purchasing premises, you should pay attention to:

• serviceability of sewerage, electricity, heating systems, etc.;
• availability of parking in front of the establishment;
• no communications debts;
• condition of the premises (mold, mildew, cracks, etc.);
• absence of cockroaches and other insects.

Place to open a sports bar

The main factors in choosing a place to build, buy or rent premises are transport accessibility and the prestige of the area. This is what will provide the bar with a stable customer flow. The best place to open a sports bar is considered to be the central part of the city, especially if there are no direct competitors nearby. But such places are in short supply, and if you can find them, the rental price will be very high

Opening a sports bar is possible in a small town, but the problem of competitors will become especially pressing. If there is at least one other sports bar in your city, you need to wisely differentiate yourself from your competitors. Pay attention to the quality and speed of the service staff, the exclusivity of the interior design of the premises, and the range of alcohol and snacks. Consider additional entertainment - play areas for table football, backgammon, darts, computer consoles, personal discounts for regular customers, comfortable secure parking, etc. Develop a system of bonuses and discounts for regular customers.

Another option is a remote residential area of ​​the city. It will provide good savings when purchasing or renting premises and land, but you may encounter another problem - it will be much more difficult to attract clients here. This can be done with the help of road billboards and signs. But first of all, such establishments are aimed at residents of nearby houses.

In any case, the sports bar should be located in a place with good traffic (pedestrian or automobile), the sign should be clearly visible from afar and from the main road. For a sports bar in a residential area, the location is not so critical. Your task will be to win the trust of surrounding residents so that they become your regular customers.

Another fundamental question is determining the operating mode of the establishment. It is important to understand that if you plan to come home every day at 21.00, then you should not initially plan such a business. Often fans celebrate victories of their clubs until the morning, and this continues for more than one day. For this reason, the establishment should be open 24/7, and on days like these you won’t have to come home at all.

Creating a bar business plan

Bars are popular due to their special atmosphere: here you can sit with friends after a hard day at work and relax, watch football with a glass of beer in your hands, and enjoy unusual types of beer. The profitability of a bar is quite high, and the required investments are several times less than when launching a full-fledged restaurant with a kitchen. Before opening a bar, you need to develop a business plan, which will include marketing research, creating a concept, compiling a list of equipment and calculating costs. Plus, each project has its own requirements for opening a bar; they should be taken into account already at the stage of drawing up a business plan, so as not to adjust it later during the work. More on this below.

Competitive advantages of the bar

To develop the competitive advantages of a bar, it is necessary to analyze food establishments located nearby (cafes, shops with their own canteens, bars, clubs, restaurants). Hire a secret agent or research the competitiveness of such establishments yourself. Pay attention to:

• typical menu items;
• average check;
• percentage of occupied tables on weekdays and weekends;
• target audience.

After collecting data, you can see the pros and cons of each establishment and, based on this, develop a competitive advantage strategy. It may include improving service, expanding the menu, improving the interior, etc.

Types of bars

Before opening a bar, you need to carefully consider its concept. This is one of the most important points, because depending on the main idea, the entire establishment is equipped.

Possible bar formats:

• A pub. The peculiarity of the establishment is its authentic Irish-style interior. The bar menu should include German, Czech, and English beers. If your budget allows, you can make your own microbrewery. It is better to include the following beer snacks on the menu: Czech pickled fish snacks, grilled Bavarian sausages, Irish colcannon, etc. Visitors to such an establishment will be students, wealthy connoisseurs of imported beer and office workers.
• Sports bar. The main detail of such an establishment is televisions with large plasma screens, on which football matches, sports TV shows, etc. will be broadcast. The interior can be made simple, laconic; expensive furniture should not be used. The bar menu should have a choice of 5-6 types of draft beer. It is not necessary to have your own kitchen; you can serve snacks: nuts, snacks, chips, sandwiches, fish, etc. However, if you have the funds to open a professional kitchen, then you can add deep-fried wings and onion rings, pizza, and Bavarian sausages to the menu. The target audience of sports bars consists of football fans, students and beer drinkers with an average income.
• A summer beer tent is a seasonal establishment that is best located on the beach or just near bodies of water. As a rule, beer tents do not have their own kitchen; the menu is limited to simple snacks that have a long shelf life. Such a bar should have at least 5 types of draft beer. The costs of starting a business are minimal, and the target audience is not limited to a specific circle of people, because both wealthy people and students can approach such a tent.
• Theme bar. The main “trick” of such an establishment is adherence to the theme in the interior and menu. A specialized bar can serve different drinks: from expensive craft beer to oxygen cocktails and smoothies - it all depends on the main idea of ​​the establishment. So, you can open a wine bar where visitors would have the opportunity to taste different types of wine and try national snacks, such as Spanish ones.
• Sushi bar. This format of establishments is very popular today; you need to remember that the profitability of a sushi bar directly depends on the cost of the finished dish, and not on the drinks. Here, drinks come as an addition to dishes, that is, you can put a higher markup on beer, wine or cocktails, but at the same time leave the kitchen with a minimum markup, focusing on food cost.
• Fresh bars - where, instead of beer, wine and other alcoholic drinks, they serve freshly squeezed juices, milkshakes, coffee, etc. There are even brew bars, but such establishments belong to the beauty industry. Therefore, it is better to stick to the classic options. Depending on the selected type of bar, a list of necessary equipment is compiled and the cost is calculated.

Business Features

According to its concept, the sports bar best suits the main interests of a very wide target audience, which includes the majority of the male population of almost any region. Here you have the opportunity to combine your passion for sports and communication with like-minded people over a glass of beer, which for many men is a decisive factor when choosing a place to spend their leisure time. Therefore, such establishments do not experience a shortage of clients, especially given their low prevalence.

In addition, the sports bar itself as a business has a number of advantages:

1. Almost all visitors become regular customers. Games, matches, tournaments and competitions in various sports are broadcast almost every day, and if a person likes the menu and service, he will come regularly.
2. Fans and admirers usually form groups. If one of them, having visited the bar, is satisfied with the services, he will bring the whole company with him, and this will increase attendance significantly and bring increased income.
3. Each sporting event lasts on average 2–3 hours. This means that visitors will be buying something all this time, and if their favorite team wins, they will still stay to celebrate.
4. If you follow the calendar of sporting events, you can know in advance when there will be an increased influx of visitors and prepare a suitable menu for them.

But the main advantage for an entrepreneur who wants to open his own sports bar is the minimum level of competition in the presence of very high demand. Today, about 20% of this market is occupied, while the potential target audience consists of almost all men over 18 years of age who are at least slightly interested in sports.

On the other hand, organizing a sports bar requires significant financial costs and obtaining a license to sell strong alcohol. Although licensing can be avoided if you sell only beer and other drinks that do not require such a procedure.

At the same time, it is important to understand that a sports bar is not so much a drinking establishment as a club of interests. Therefore, it is necessary that the first visitors become regular customers, begin to visit it regularly and recommend it to friends. To do this, you need to create a suitable atmosphere, install modern equipment, offer a varied menu and quality service. Only if the specified conditions are fully met, the new enterprise will become truly interesting and profitable.

Bar design

A large number of professionals are involved in bar design, namely:

1. Designer.
2. Electrician.
3. Communications Specialist.
4. Architect.
5. Foreman
6. Technologist.

First you need to decide on the maximum number of visitors that the bar can accommodate, and whether you have your own kitchen. The distribution of functional areas in the establishment directly depends on these two points. Then start developing a unique design.

Bar design

The combination of a beautiful interior, delicious drinks and good service is the key to the success of a bar. The design must correspond to the main format of the establishment. The interior can be simple, with ordinary solid wooden furniture, or sophisticated, leaning towards functionalism - it all depends on the chosen concept. However, the main component of all bars should be the bar counter. Its development requires special attention.

You can develop a design project yourself, but if you do not have experience, it is better to turn to specialists. Arrange a tender and choose the best option. This way you will get several sketches of the future interior to choose from and see the pricing policy of the designers. You can also make a turnkey bar project. It’s not cheap, but then the company will take on all the responsibilities for the renovation: from choosing finishing materials to developing the corporate style of the future bar.

Development of signs and interior advertising

The development of outdoor advertising is an important stage in the planning of a bar, because it is by the sign and external design that a potential visitor will judge the establishment. You can stand out from your competitors by creating a unique façade sign that reflects the bar’s corporate style. It should perform an informative function and attract attention.

Signage options:

• LED with gradient transition;
• non-illuminated panels with self-adhesive film;
• shields with three-dimensional symbols;
• illuminated with flat-relief symbols;
• wooden with laser engraving.

In addition to outdoor advertising, you need to take care of the interior design of the bar. These can be information boards, light portals, lightboxes, signs, etc. To produce façade and interior advertising, it is better to contact a specialized company, whose employees will offer options for advertising the bar, taking into account your wishes.

Bar decor

The selection of equipment and selection of furniture are carried out in accordance with the approved design project. The general style of the bar can be seen in everything: chairs, tables, glasses, etc. The visitor should have the impression of being completely immersed in the special atmosphere of the establishment. To do this, you need to make good repairs, select uniforms for the staff and order tailoring. Repair depends on the interior design and consists of the following stages:

• dismantling;
• wall and ceiling decoration;
• flooring installations;
• decorative works.

Room design

At this point, many novice entrepreneurs want to make money - they personally develop projects for arranging furniture, where to install bar counters and plasma TVs. If you do not have a special education or innate architectural and design talent, you should not choose furniture upholstery and finishing materials for premises on your own. It is better to involve specialists who will help you choose suitable furniture and cheap materials, taking into account all your wishes.

As for the size of the room, each client, in accordance with the requirements of sanitary and epidemiological regulations, should have approximately 1.8 - 2.0 m2 of space. It is necessary to provide a separate smoking room, as well as places for board games of backgammon, football and billiards. In small bars, plasma TVs should be viewed from any place, and if there are several rooms in the bar, then the plasma should be hung in each of them. When arranging the interior, every centimeter of space is of great importance, but taking into account the possibility of fan fights, tables should not be placed too close to each other.

Pay attention to all the little details that will give the sports bar the proper flavor. Options for decorative elements - shelves with won cups and prizes, T-shirts of famous athletes, fan scarves, posters, paintings, decorative panels and various lamps. Please note that all this requires maintenance, so you need to choose highly durable and corrosion-resistant items.

The minimum capacity of such establishments is 50 clients. The kitchen and storage areas must be equipped with separate entrances. The sanitary unit should be located in a place opposite the main number of tables and counters. You need to think through the concept of a sports facility in advance. The name, style, branded clothing of the service personnel and the advertising campaign must be combined with each other. Every nuance makes it possible to stand out from competitors, so don’t neglect even the smallest details.

The first thing that attracts the attention of customers is the name of the bar. It is worth thinking about it before opening the establishment, since the entire development strategy of a sports bar is usually based on the name. You shouldn’t develop very complex and clever names, sometimes a simple “Sports Bar” sign will work, but it should be designed very well.

The costs for creating a room design will be:

• repairs and redevelopment – ​​from 200,000 to 500,000 rubles;
• purchase of furniture and interior items - from 70,000 to 200,000 rubles;
• purchase of sports paraphernalia – up to 60,000 rubles.

Selection and purchase of furniture and equipment

After completing the repair and finishing work, you can begin choosing furniture and equipment. Depending on the cost, furniture is divided into three main types: economy class, middle class, premium class. The first type is characterized by the use of inexpensive materials, unpretentious design, durability and strength. Middle class furniture is made from solid wood or veneer, glass, metal, leatherette, and good textiles. Premium furniture is considered the most expensive, since it is made only from high-quality materials, has an unusual design and can be produced in small batches. To set up a bar you need the following furniture:

• armchairs and chairs;
• bar counter;
• bar chairs;
• tables;
• cabinets;
• shelves, etc.

You can also make a lounge area with vapes, hookahs and frameless furniture. However, such bar ideas must fit the format. An important component is equipment, which the bar cannot do without:

• dishes;
• refrigeration equipment;
• stoves and stoves (if you have your own kitchen);
• cash machine;
• musical equipment (plus karaoke if desired);
• ice generator and more.

Organizational plan

How to register a sports bar

For the full functioning of the establishment, you will have to register an LLC, because for individual entrepreneurs the sale of alcoholic beverages stronger than beer is prohibited. If your plans were to limit yourself to beer, then you don’t have to complicate things. To register an individual entrepreneur, an application is submitted to the tax office, a TIN is assigned, after which you need to submit an application of the established form, a copy of your passport and a receipt for payment of the state duty to the local administration authorities.

A license is required to sell spirits. To register an LLC - Articles of Association, decision to establish the LLC, order to appoint a director, information about the authorized capital and current account number, lease agreement for premises.

OKVED 2 codes:

• 56.30 – service of drinks;
• 47.9 – retail trade outside shops, tents, markets.

It is necessary to obtain permits from the SES and firefighters, a license to sell alcohol, and workers must have health certificates.

Search for premises and requirements for it

The size of the room matters; an area of ​​50-60 m2 will allow you to install tables for visitors, a bar counter with chairs near it and equip a kitchen.

The premises must be located in an area with good traffic and have a public transport stop nearby. The premises must have communications, ventilation (smoking is common in sports bars), an alarm system, an emergency exit and a forced fire extinguishing system along with a fire detector.

The design of the interior decoration depends on the preferences of the owner; it must be designed in the same style and set in a sporty mood.

Often, refreshments and broadcasts of matches are combined with a game of billiards, a shooting gallery, or betting.

Purchase of equipment and furniture

For the hall you need to buy tables and benches, a bar counter, bar stools for singles, and a display case for drinks.

The broadcast is carried out on a big screen. There are 2 options: installing a plasma or LCD screen of the appropriate size, or purchasing an HD projector and canvas for it. In addition, satellite TV is required.

For a kitchen with a minimum set of hot and complex snacks, you need a refrigerator, freezer, microwave, dishes, and an oven.

Menus are designed in the same style for clients; tablecloths and napkins are welcome.

Menu creation

A sports bar is not a restaurant; the speed of preparation and satiety of the snacks are important here. Therefore, preference is given to preparing fast food and semi-finished products: French fries, sausages, cold cuts, pizza, sandwiches, hot dogs, hamburgers. All this food goes well with both beer and stronger drinks. In addition, in this situation, the kitchen will require a minimum amount of equipment.

Chips, nuts, a cheese plate, and snacks will be popular. To alcoholic drinks you need to add juices, carbonated drinks, mineral water, tea, coffee.

Supplier search

The main task is to organize the delivery of alcoholic beverages and beer at a price acceptable to the owner of the establishment. You can work directly with the manufacturer or with dealers in the regions. Frozen semi-finished products are stored in freezers for a long time; they can be purchased in bulk or arranged for timely delivery as needed.

Before concluding contracts, you need to make inquiries about potential partners, find out the degree of their reliability, and find backup options in case of force majeure.

Formation of staff

For normal operation the bar will need:

• administrators;
• waiters;
• bartender;
• cook;
• auxiliary worker;
• cleaning woman;
• security guard.

Depending on the work schedule, the number of administrators and waiters varies. Students can be invited as hired workers. It is necessary to conduct an interview with each potential employee, giving preference to young, proactive, executive, responsible and stress-resistant people. Since the bar is open late, and sometimes all night, it is important to create a work schedule in which people can fully work and relax.

Implementation of an automation system

Today, a bar automation system is one of the tools for the successful development of an establishment. It allows you to make accounting transparent, track profitability, and see sales. This way, bar owners can productively monitor all staff without even being on the premises. The automation system helps to manage:

• food production in workshops;
• cost of food and drinks;
• stocks;
• menu;
• pricing;
• hall;
• finance and budgeting.

When choosing a suitable automation system for a bar, you need to pay attention to the convenience of the interface. The program must be understandable so that staff training takes a maximum of one hour, otherwise downtime may occur in the bar’s operation.

Accounting system for a bar on a tablet

Detailed accounting of alcohol - control of write-offs and deliveries, statistics for each receipt and EGAIS

Price policy

To attract customers, you must adhere to a moderate pricing policy. Include simple, hearty, deliciously prepared dishes on the menu. After all, the visitors will be men who can get hungry at any time of the day and demand meat. The range of beer should be varied. This popular drink should be on your list.

The price is formed from actual costs and markup. Watching matches is a way to attract visitors to the bar, which means it will be free. Prices for food and drinks should be reasonable and affordable. Your establishment is aimed at middle-income visitors. Inflated prices on the menu will scare away customers.

Sample sports bar menu and prices for main items:

If you plan to sell strong alcoholic drinks in your bar, the state fee for obtaining a license will be 65,000 rubles.

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Preparing for the opening of the bar

When the equipment has been purchased, repairs have been made, and the necessary documents for opening a bar have been completed, you can begin preparing for the launch. The first thing to do is to invite the relevant regulatory government authorities for inspection so that they issue permission to open the establishment (fire inspection, sanitary and epidemiological station, etc.).

List of documents for opening a bar:

• license to sell alcohol;
• agreement on the removal of household waste;
• contract with a security company;
• ventilation service contract;
• cash register registration document.

Financial viability of the project

So, let’s summarize the step-by-step actions and calculate how much they will cost.

Financial investments for opening a sports bar and its first year of operation will be:

The enterprise will pay off within 7 months after opening if the business is properly organized.

Calculations show that the profitability of the bar will be quite high, but for this you need to work hard every day.

According to statistics, the attendance of bars with broadcasts of sports competitions is 50% of all establishments of a similar focus.

Prices for equipment and furniture:

Recruitment and training

After obtaining the necessary permits, you can begin searching for personnel. Give preference to experienced specialists whose training will take little time. A prerequisite for employment in any catering establishment is the presence of a health book with information about passing a medical examination and passing the necessary tests.

For a bar with 40 seats and its own kitchen, you need to hire:

• two bartenders;
• four waiters;
• two cooks;
• two cleaners;
• two security guards;
• administrator;
• accountant.

All personnel must undergo training before starting work, and periodic inspections should be carried out to improve their skills.

Waiters must know all the menu items well in order to be able to advise the visitor on drinks or a dish. If you have hired chefs with decent experience, involve them in menu development. Once all meal or appetizer items have been agreed upon, take photos of the food and include them on the menu.

Equipment of the hall and hiring of employees

Setting up a sports bar is quite simple, since complex dishes are not prepared in it. You will need a bar counter, a refrigerated display case, a barrel for dispensing beer, a refrigerator, a microwave, a kettle, a coffee maker and other kitchen equipment. Some bar owners brew their own beer using the appropriate equipment.

For the first time, it is enough to hire an administrator, a security guard, a bartender and a waiter. A cook will be required if you plan to prepare meals. Later, it may be necessary to expand the number of employees. To organize accounting, you can contact an accountant who manages several small organizations. Before opening, invite employees of Rospotrebnadzor, SES and fire inspection to inspect the finished bar.

Purchase of food and alcohol

It should be remembered that you first need to purchase food and alcohol for the first two weeks of the bar’s operation. To find good suppliers, pay attention to the candidates' experience and production size. Large suppliers have a large assortment of goods and deliver faster. Small suppliers can produce exclusive products that will be in good demand in the bar. To protect yourself from unscrupulous suppliers, you need to:

• do not pay attention to advertising gimmicks, because due to free glasses, aprons, umbrellas and other products, the supplier can inflate prices for some items of goods;
• do not sign a long-term contract at the initial stage of cooperation;
• check the prices of all suppliers to determine the most favorable conditions;
• Discuss the conditions for returning empty containers in advance.

Brief description of the business

In official terms, a sports bar is a catering establishment, the interior of which is designed in a certain style, in addition, visitors have the opportunity to watch any sports competitions on a large screen.

Advantages and disadvantages

This direction has a number of advantages:

• relatively low competition in the market;
• several areas for making a profit - broadcasting sports competitions, selling food and alcohol, selling sports paraphernalia;
• high markup on food and alcohol.

Minuses:

• establishment of a narrow focus with a limited target audience;
• inconvenient work schedule;
• costly and troublesome paperwork for trade in alcoholic beverages.

List of services provided

1. Sale of alcoholic and low-alcohol drinks. First of all, we are talking, of course, about beer, but it is not limited to it.
2. Snack: chips, snacks, crackers, nuts - only a snack, hot dishes should be offered with them. The greatest demand will be for pizza, sausages, meat dishes, vegetable and cold cuts.
3. Broadcast of matches. Actually, this is what visitors most often go to a sports bar for.
4. Sale of sports paraphernalia. The peak of sales occurs during major championships, iconic matches, and cult competitions.

Bar advertising campaign

It is necessary to allocate as much funds for bar advertising as the marketer requires. A marketing campaign for a bar is planned based on territorial indicators and target audience. It is necessary to determine exactly which areas of the city potential visitors will come from and how they will get there: by car, on foot or by public transport. Thus, you can understand which ways of influencing the target audience will be the most productive.

Types of advertising:

• Outdoor - signs, banners, billboards, car signs, billboards. You can place advertisements on minibuses, buses, subways, on public transport, and on residential buildings.
• Social media is one of the most popular advertising options these days. Agree to collaborate with bloggers who have a large number of subscribers. You must also create a bar account on Twitter, Instagram, Facebook.
• YouTube. If your target audience is people under 30-35 years old, then promoting your bar on YouTube will be a good option. Many bloggers review popular establishments, so you can identify the most productive channel and invite its creator to a free tasting.
• Media on the Internet - people do not read advertisements placed in newspapers or magazines, so it is better to order an article for the site and talk about the opening of a new bar.
• Television and radio - advertising a bar on television can consist of sponsorship of sporting events or concert programs, but this is very expensive and unprofitable for small establishments.
• Printing and souvenirs - the bar should have advertising booklets, business cards, you can prepare souvenirs in the form of matches or chocolate with the symbols of the bar.

Business relevance

A sports bar has significant differences from a restaurant business with a different focus. The main audience will be people who decide to watch sports competitions, matches and Olympics in good quality in the company of their friends. It is worth considering that in such establishments it is mainly male representatives who gather, usually after the end of the working day.

This type of business is quite relevant, since the market for such establishments is only 20% full. At the same time, the services provided are in demand due to their low cost. When opening a sports bar, it is also worth considering a lot of nuances that allow you to create an establishment where you will enjoy spending your free time.

Typical mistakes when opening a bar and how to avoid them

Common mistakes when opening your own bar include:

• Hardware problems . It is necessary to select equipment in accordance with the needs of the establishment. Many beginning restaurateurs purchase equipment that either cannot cope with the load or does not meet the needs of production. To avoid this, consult with an experienced technologist and take into account the area and capacity of the establishment.
• Problems of staff turnover . To eliminate the problem of staff turnover, first establish decent wages and ensure optimal working conditions. In the future, you need to properly build a motivation system.
• Theft problems . A very common problem in catering. To avoid this, automate your production. Install a Poster accounting system, with which you can manage all the processes of the bar without being in it. This way you can track income and expenses, deliveries and stock balance. It is also necessary to install surveillance cameras so that if a precedent arises, we will be able to understand it.

Setting up a sports bar

So, what does it take to open a sports bar?

If you already have a room, you will need:

• renovation (ideally also the entrance area);
• furniture for the hall, bar and kitchen;
• equipment: kitchen, bar and monitors for watching matches (you can also use a projector);
• equipment and utensils: from beer glasses and plates to all kinds of sports paraphernalia that you will hang on the walls.

All this will take a lot of money. Most likely, from a million rubles. Want cheaper? Choose a room that requires little or no renovation and buy used appliances and furniture. There are many such offers: establishments often close.

Total: how much does it cost to open a bar from scratch?

The two most popular questions among beginning restaurateurs who dream of opening their first bar:

1. How much money does it take to open a bar?
2. Do you need a large investment or can you get by with minimal start-up capital?

It all depends on the choice of bar concept, targeting a specific target audience and the location of the establishment. It is worth preparing for the fact that the bar will operate at a loss until the costs are recouped.

Basic costs when opening a bar:

• repair;
• paperwork;
• purchase of furniture and equipment;
• purchase of an automation system;
• launch advertising campaign;
• purchase of raw materials for the first two weeks;
• rent or purchase of premises.

Monthly bar expenses:

• rent;
• staff salaries;
• payment for Internet, television, telephone;
• Payment of utility services;
• advertising campaign;
• security;
• purchase of food, drinks, consumables.

For example, let’s calculate the most economical option for a bar with 30-40 seats. In Ukraine , a set of equipment and furniture will cost at least 400 thousand UAH, design and design of the premises - 50 thousand UAH, repairs and cosmetic finishing without redevelopment - 150 thousand UAH, rent - from 20 thousand UAH per month, usually by agreement payment immediately for 3 months. We add here the cost of purchasing food, alcohol and wages for at least a month. We find that launching a small bar will cost approximately 750 thousand UAH, excluding additional costs for advertising, technologist, etc.

On average, opening a bar in large cities of Ukraine will cost from 750,000 to 3,000,000 UAH.

If we talk about Russia, then everything depends on the location of the bar, because renting premises in Moscow will cost from 2,000 rubles. for 1 sq. m in remote areas, and, for example, in Krasnoyarsk - from 150 rubles. for 1 sq. m. You will have to spend around 400 thousand rubles to renovate the bar. You should also take into account the cost of a license to sell alcohol and tobacco (40 thousand rubles for 5 years), the cost of purchasing equipment and furniture - up to 1 million rubles, plus expenses for food supplies, alcohol and salaries.

Thus, on average, opening a bar in Moscow or St. Petersburg will cost from 5 million rubles, and in the regions - from 2 million rubles.

Football bar equipment

To successfully operate a sports or football bar, you need to buy the following equipment: an antenna, a satellite dish, plasma TVs and tuners with all sets of cables and connectors (note that in old buildings you will have to completely change the entire cable system with a voltage of 220 V, since its standard life service is 25 years). You will also need to sign contracts with cable TV channels unless you purchase satellite sports packages. You need to properly organize places to watch matches, but your designer must also solve this problem.

Approximate cost of technical equipment:

• acoustic systems - from 25,000 to 70,000 rubles;
• plasma TVs - from 350,000 to 550,000 rubles;
• satellite dishes - from 1,000 to 2,000 rubles.

There is an option to rent a bar along with equipment. In this case, you will save on start-up costs, but the monthly fee will be much higher.

As for the equipment in the kitchen, it can be very different, and its cost is determined by what kind of dishes will need to be prepared. Electric or gas stoves, grill cabinets, ovens, microwave ovens, coffee makers, etc. may be required. In addition, you should purchase auxiliary equipment - dishwashers, ventilation exhaust units and install utility networks for water, heating, ventilation and sewerage. The selection and purchase of such equipment should be entrusted to qualified specialists with appropriate education.

You will need to purchase chairs, tables, sofas and armchairs, bar counters, display cases and shelving. Prices for these products vary, since there is a very large selection on the market from different manufacturers.

How quickly does the capital investment of a new bar pay off?

The profitability of the bar depends on:

1. Competitiveness;
2. Attendance;
3. Pricing policy.

On average, capital investments in a bar pay off in a year or two . It is planned to reach the planned sales volume in the third month after opening. You can reduce the time it takes to achieve profitability thanks to a competent marketing policy. However, it is also worth considering possible risks associated with an increase in the cost of raw materials, low bar attendance, an increase in rental costs, problems with staff, and a decrease in the reputation of the establishment.

Financial calculations

Investments in opening a bar consist of:

• rent;
• repair;
• equipment;
• state registration and license for alcohol;
• services of a lawyer for a license (not necessary, but will significantly simplify opening);
• purchases of drinks and snacks;
• wage fund for 2–3 months;
• advertising.

The total costs will be at least 2 million rubles: only 3 TVs will cost the entrepreneur 500 thousand rubles.

As for payback, everything is not so clear here. The sports bar has different traffic levels in different seasons. It makes more sense to open before the start of large-scale sporting events: this way, customers themselves will come to the establishment and remember it. It is not recommended to open a bar when there are no major competitions. Attendance depends on the choice of location. The average bill for a sports bar visitor is 1 thousand rubles. Gathering 100-120 people at least 3 evenings a week, the entrepreneur will have 120 thousand per week and almost 500 thousand rubles per month.

This 500 thousand is not pure profit. You need to pay rent, utilities and employee salaries. Profit will account for about 30% of revenue, that is, 150 thousand rubles per month. The initial investment should pay off within the first year of operation.

Some sports bars make money from betting, but this is a completely different line of work.

Is a sports bar franchise profitable? Probably not. Working with a franchisor will increase the entrepreneur’s expenses through a lump sum fee and royalties. At the same time, there are no such well-known sports bars on the Russian market that would attract visitors by name alone. Even a novice entrepreneur can do everything necessary to open a sports bar on his own.

Even a small sports bar cannot be less than 50 square meters - otherwise it will not be possible to sell alcohol

Risk analysis

The main purpose of the analysis of possible risks is to provide partners with the information necessary to make a decision about how feasible it is to implement the project, as well as to be able to take measures that can prevent financial losses.

Any entrepreneurial activity involves risks, including a sports bar. This type of activity largely depends on:

• from timely training of employees;
• on how convenient and advantageous the establishment is located;
• from financial and economic events in the country.

An entrepreneur must understand that to successfully implement his plans, he will need great dedication, willpower, certain knowledge and the ability to carefully organize.