Agricultural business in crisis
Agriculture, like many other sectors, has also been affected by the coronavirus situation, and the risks here are certainly great, but the situation does not seem as critical as in other areas.
Firstly, agricultural products will always be in demand.
No matter what happens, people have always eaten and will continue to eat. During periods of crisis, people are ready to deny themselves almost everything except food, and the share of household budgets for food is growing.
If last year it exceeded 44% of the total budget, then in 2020 it will clearly exceed 50%. This, however, does not mean at all that people will buy more food than before, quite the contrary. However, this clearly illustrates the setting of priorities in a crisis.
Secondly, one of the long-term consequences of the coronavirus pandemic is the return of people to small towns and even villages. It is unlikely, of course, that Russians will rush en masse to study agronomy, however, many people who have realized that there is no need to constantly be present in the city office may think about other types of activities, including those that are closer to nature, gardens and vegetable gardens: cleaner air, rental the fee is lower.
Agriculture can hardly be called a business; for many people it is more of a way of life. We wrote about what types of activities can be found on private plots and in the countryside here and here. Today, buyers prefer fresh and natural products and cheaper ones. And we can offer it to them.
It is most profitable for such a “small but proud business”, which makes money, for example, from selling fruits, vegetables and other things, to sell products through markets and fairs. It is extremely difficult for small businesses and farmers to break into grocery chains, and it is not profitable either: resellers sometimes have to sell their goods for next to nothing or even below cost.
If you have to do gardening and gardening, this does not necessarily mean that you need to follow the example of “grandmothers from the market”. It’s the 21st century, and on the Internet you can find examples of how young eco-farmers make money from delivery services for fresh vegetables and fruits.
One of the popular formats is the organization of seasonal subscription services for farm vegetables and fruits with pre-sale of subscriptions. Sometimes buyers do not immediately find out about the contents of such green boxes and it becomes a surprise for them. Of course, subscribers are usually residents of large cities, who follow proper nutrition, and young families.
Agriculture trends in 2020:
We also note some trends in 2020, which are noted by experts on the situation in Russian agriculture in connection with the coronavirus:
- Violation of purchase and sale chains.
In connection with the coronavirus epidemic, many chains associated with foreign markets and domestic supplies were disrupted and broken, public catering practically does not work (in Russia - only for takeaway), hotels are closed - many farmers lived by regularly providing restaurants and cafes and others with their products establishments. - Reduction of logistics shoulders.
Due to the fact that many countries and regions have various restrictions, and many sales chains are disrupted, the trend in agriculture is to localize production and supply. Agricultural enterprises and processors strive to reduce transportation costs and risks. Today it is difficult to understand what “adventures” can await in a particular region of the country, so preference is given to those buyers who are in their region. - The coronavirus will not affect the 2020 harvest, but yes, it will affect the 2021 harvest.
Since the covid epidemic came to Russia after most of the expenses for the current year had already been made (seeds, fuel, etc.), harvests will depend on traditional factors: such as weather, quality of work, etc. However, if the market situation worsens, the 2021 harvest will certainly be affected: farmers will have less money to plan the year and will have to save on something: for example, on the volume of crops. - Lack of seasonal migrant workers.
It is no secret that the majority of agricultural workers who come for the seasonal harvest are migrants from the CIS countries. Due to the coronavirus epidemic, many of them were unable to come this year, so farmers are forced to look for new labor, do manual harvesting, and even reduce plantings. - Shortage and rise in prices of feed and medicines for livestock.
Many companies involved in the supply of vaccines temporarily ceased their activities, which could not but affect agricultural producers from Russia, who depend on foreign supplies. In addition, many agricultural enterprises have faced the problem when the closure of a single supplier from a neighboring region or transport company has put them in a difficult situation. Since the region does not have its own feed procurement system, purchasing medicines, vaccines and feed has become even more difficult and expensive.
Plant-based protein and meat from the laboratory
Plant-based protein company Beyond Meat has seen its share price triple since its IPO. In Russia, plant-based meat based on soy, peas and wheat is produced by Greenwise in the Kaluga region. It contains between 35% and 58% protein and replicates the fiber texture of real meat.
Las Vegas-based Impossible Foods recently developed a plant-based pork protein and plans to sell its sausage, the Impossible Sausage, to Burger King restaurants nationwide. Beyond Meat launched a similar product in 2020.
Impossible Foods' founders hope they can sell their products to China, the world's top pork consumer, and to customers who practice Judaism and Islam. Impossible Food makes meat based on the plant molecule heme, which contains iron and resembles blood.
In 2020, Nuggs received $7 million in plant protein investment from McCain Foods. After a short pause in 2020, Beyond Meat returned to producing plant-based chicken—last year, a trial batch of Beyond Fried Chicken sold out in five hours.
Nestlé is set to add Awesome Grounds plant-based protein-based ground meat to its pizzas and lasagnas.
Most products in the industry are made with pea protein, including Beyond Meat's plant-based meats and Nestle's plant-based burger. Pea protein has high nutritional value and is easy to grow and process. According to Grand View Research, the pea protein market is projected to grow 17.4% annually and be valued at $313.5 million by 2025.
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Other popular meat protein alternatives include mushroom, chickpea and nut based products. Siggi came up with a vegan Icelandic yoghurt made with macadamia nuts, and Just came up with an egg breakfast mixture made with mung beans.
Sustainable Bioproducts develops high protein volcanic mushroom based products. And Prime Roots plans to start selling meat and seaweed made from Japanese koji mushrooms.
Business in a food crisis
Continuing the theme that people will always eat, we would like to highlight a category that includes all other areas related to the production, storage and delivery of food. In 2020, food of daily demand, baked goods (everything about opening a bakery is here), cheap alcohol, and soft drinks will be in demand.
Due to the closure of most restaurants and cafes (although this is temporary), the sale of street food has become more relevant - street food and, of course, food delivery services (more on this below). Also, while restaurants and cafes are closed, vending, in particular, the sale of coffee through vending machines, may be relevant.
For public catering, one of the few sales channels today is home delivery of food with a connection to aggregator services. Meal subscription services can also be arranged.
- Find out if a subscription model is right for your business?
In many ways, household services for the repair of refrigerators and freezers can be called an anti-crisis area. As a rule, people do not put off such a breakdown for long.
Team management and business development processes
At any stage of your business, you may have existing partnerships to grow your business or unexplored opportunities for your team. The business development manager and his team must work together to define and achieve quarterly and annual goals. Tasks are often so long-term that next steps are not obvious, and it can be difficult to know how to prioritize.
To develop your business, it is important to balance your time between internal (identifying opportunities, potential partners) and external (meetings with partners, exhibitions) activities.
If you're thinking about goals for the coming quarter or year, a good place to start is by holding regular team meetings where everyone can focus on the team's overall goals before reviewing their lists of potential partners or their categories. This will make it easier to determine which actions will bring greater results and which will be ineffective.
In business development, it can be very difficult to measure performance in an objective way. The further an employee's role moves away from sales, the more difficult it is to determine short-term metrics. The real value of growing a business in the long term.
So, the employee starts his job by measuring the incoming data until enough time has passed that he has the input data to measure. Initial indicators could be the number of companies he approached or the number of meetings he held. This is incoming data. That is, it is about how much effort he puts into the role, not about the results of that effort.
For example, a bank might ask its business development staff to conduct at least 100 meetings with potential partners during the first year. They don't have clear expectations for the outcome of these meetings, but they want the business development specialist to expand his list of potential partners and start building all kinds of relationships. The bank knows that the best way to get good results is to put in the effort up front.
Other inputs could be the number of opportunities identified and provided to the organization. For example, if a bank wants to explore the possibility of setting up branches or ATMs inside hospitals, then the effectiveness of the business development officer can be determined by the number of studies conducted or the types of analyzes performed. How many proposals for cooperation did the employee provide? How many of these proposals have been approved? How many proposals are approved for testing? How many of these become new business for the company? How important are these new businesses in terms of revenue for the company?
Regardless of the goals set, it is important for the business development team to set expectations early and adjust them based on new information. Let's say a business development professional is trying to close one major deal with a hospital, but an initial test reveals new problems that need to be addressed before expanding the program. The business development professional should communicate this to management early and help them understand how this change occurred and what it means for the company.
It may be unclear whether the new branches will be profitable, or whether other hospitals need to see results before they are willing to invest in ATMs or in-house branches. Any test or trial run provides new information and it is very important that this information appears and is disseminated before the main program launch. While inputs are good leading indicators, for long-term success, the goal is to create value for the company.
Let's return to the main stages of business development with new partners, which we considered earlier. Namely: creating new strategic relationships, exploring mutually beneficial opportunities, developing and signing an initial agreement, implementing cooperation and identifying the broader potential of this cooperation.
If you are starting from scratch, your initial goal as a business development partner is to identify new strategic relationships in your area of responsibility. Finding a company that is interested in talking with you and exploring opportunities may take some time. In the early stages of your work, much of your time may be spent networking, researching companies in your area that might be good partners and learning about their activities. You're looking for companies that can benefit from what you have.
There are many ways to identify a possible future partner. Maybe you sell to the same customers and can sell to each other. Think about how airlines, hotels and car rental companies work together. Either one of you has a platform, marketplace, store, or product fulfillment mechanism, and the other has a company that can use that platform. Or one of you may have a product or technology that will be useful to the other.
Once you have found an interested potential partner, the next step is to explore opportunities that will benefit both you and the other party. You already have ideas and now is the time to implement them. So try to find answers to the following questions: What will the partnership look like? What is the opportunity for them and for you? How much will it cost to test this feature? Who else should be involved in the project? What should the result look like?
Next, you need to formalize the agreement in writing. This early document is sometimes called a letter of intent, which clearly states the goals of each party. Once you have this document, you can hire lawyers to include all the legal clauses in it. You do this for several reasons. Firstly, because you need a contract that clearly states the obligations of each party. And secondly, because the very process of drafting it ensures that both parties have the same expectations.
The next step is to implement your partnership with a small controlled test. It can be difficult to motivate people on both sides to take a practice test. For example, salespeople don't want to distract their best customers with a new offer from another company. Therefore, they need to create a task force and, ideally, make their project a priority that is part of their job description and purpose.
In growing a business, it's always about what's next, and you need to know what your next goal is, what it takes to succeed, and how you plan to do it.
Conclusion
It doesn't matter if you're starting your career in business development or building a team, what you do now will determine the value you extract from this material. Join associations, attend conferences, connect with friends and former colleagues. You never know where a great new idea will come from.
Start building relationships. Let your curiosity be your guide. You will be amazed at the ideas you come up with and the partnerships you create.
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Business on security
During periods of instability and epidemics, a person experiences a threat to his safety: both in financial and material terms, and in physical and psychological terms. Such sentiments are understandable: not only is the epidemiological situation deteriorating, but also the financial condition of people, which inevitably leads to an increase in crime.
In terms of protecting material property, meeting such needs can be expressed in financial consultations, installation of security and anti-theft equipment, video surveillance systems and other things, sale of weapons and personal protective equipment.
During quarantines and self-isolation, when city residents want to leave their apartments and travel abroad is prohibited, renting dachas and country cottages is popular, where the family can feel safe. It is also worth paying attention to this psychological aspect: during periods of crisis, the mood of the “coming end” is strong, so online psychological courses, survival courses, self-help lessons, meditative practices, business ideas in the field of yoga, etc. may be in demand.
Foreign entrepreneurs have noticed that big money can come from the need for security among wealthy people. For example, in the United States during the coronavirus period, the business of producing bunkers is booming.
The bunkers themselves are made of steel, and the size and “filling” depend on the client’s wishes: the most budget options measuring 3 by 4 meters (with a shower, sink, sofa, two beds and ventilation) cost 50 thousand dollars, while large family bunker houses cost under 90 thousand dollars.
New types of small businesses
In terms of its biological properties, the human body will remain unchanged in Africa, Antarctica, America or any other point on the planet. This means that the majority of the population will have similar problems and needs, which entrepreneurs will solve with brilliance and a pleasant weight in their pockets.
The USA is an innovative country, concentrating a huge mass of young businessmen who supply the world with new ideas and projects every day. As a rule, any business is first tested in America, and only then taken over by some observant foreign entrepreneur. So, if you trust marketing research, in Russia every third new startup is a clone or prototype of an existing American project.
New types of small businesses, even those that have successfully passed the test of strength in the United States, are being introduced in the Russian market rather inertly, since the level of entrepreneurial mentality of compatriots is much inferior to their foreign colleagues. However, for enterprising and strong individuals who want to gain financial freedom as quickly as possible, new business ideas will serve as an excellent foundation. Let's look at the most interesting business projects that may pleasantly surprise some of our readers in the near future.
Thermal stones
An interesting discovery belongs to an American company, which found that about 20,000,000 liters of coffee are spilled every day in the country. This irrational use of an invigorating drink is associated with its rapid cooling.
This problem was solved with the help of thermal stones, which are a special steel material with a special filling. Thanks to this new product, the prepared coffee can be immediately cooled a little, and then maintained at the optimal temperature for drinking for a long time. Businesses of this format are well accepted by society because they carry irreplaceable everyday value.
Universal tourist set
A hike immediately evokes two opposing associations: adventure and terrible discomfort, which is caused by the lack of home comfort. Despite the fact that portable travel kits include everything necessary for survival (furniture, cutlery), this is not enough for a modern person.
One American entrepreneur experienced firsthand all the “delights” of life in nature, so he embodied his experience in the form of a special portable set for tourists, which, in addition to standard items, includes a table with chairs, a bed, a small kitchen and even a shower. The idea caught on and found a response among grateful homebodies who can now enjoy the comfort of home even in the most neglected jungles of the world.
Charity
In the classical context, donations to “good causes” represent nothing more than losses. However, a businessman from the USA who is faced with the problem of stale goods is unfamiliar with such a statement.
His idea was that each unit of purchased goods meant an automatic deduction of a certain percentage of its value for high needs (unemployment, assistance to orphans, disabled people and other socially vulnerable groups). This allowed all consumers to get involved in social problems and at the same time not infringe on their natural needs.
It is worth noting that such a business does not tolerate and does not forgive deception. Therefore, honesty in this matter is valued above all else.
Children's casts made of plaster
Memories are a person’s treasure, which forever remains with him and his surroundings even after earthly life ends. Today, materializing memories with the help of a camera is no longer enough, because the heart wants something more.
An excellent idea in this direction was developed by students at an American university, who began to attach prints or casts of the child’s hands and feet to beautifully processed photographs. Parents are delighted with this, because now they have a souvenir that will cherish and evoke childhood memories for many decades.
Intimate haircut
Owners of hairdressing salons can learn from the experience of their American colleagues and add a haircut service in intimate areas to their menu. Until recently, the complex nature of society did not allow us to even think about something like this, but today lovers of exclusives will not be surprised by such a proposal. The main thing is to maintain professionalism and the correct technology for the haircut process. If these conditions are met, then clients with a “zest” will most likely become regular visitors and delight the brave entrepreneur with a good income.
Dish designer
This idea will be very relevant to cafe owners and people who want to make money through catering services. A dish designer is a daring culinary service that allows the client to choose any ingredients they like and leave their wishes regarding the quality of the final dish. After the order is accepted, experienced craftsmen will begin to implement new exquisite masterpieces.
Catering during traffic jams
New types of business are rapidly moving upward every day and touching on the most serious problems of humanity. Surprisingly, selling food and drinks to drivers experiencing the boredom of traffic jams is a simple yet profitable way to set up your business with minimal investment. In big cities, traffic jams are a predictable phenomenon that disrupts many people's routines. Therefore, such a pleasant combination of forced downtime and timely lunch will certainly find a response in the hearts of grateful car enthusiasts.
Patterned baked goods
This is a simple idea that can provide bakery owners with a solid influx of capital. Its essence is to place some positive pattern inside (on the cut) of the baked product without compromising the quality of the dough structure. Young parents will appreciate this idea with particular enthusiasm, because now every meal will be long-awaited, and every new product will contain a pleasant surprise for the baby.
Alibi service as a business
It is immediately worth noting that here we are not talking about concealing committed offenses. The essence of an alibi agency is to help adult men and women out of childhood mistakes that could later lead to family separation. The lion's share of regular clients of such an agency are fans of adultery.
Despite the fact that the moral side of such a business leaves much to be desired, such a service can provide good profits. And this is a key indicator in entrepreneurship.
Attention! Selling corn can be a profitable business. If you want to know more, read our article
Hotel complex for house plants
Lovers of flowers and all kinds of living creatures can make good money from their hobby if they give this area a business format. The idea is simple: for money, look after the plants of owners who are forced to leave their place of residence for a certain period of time and leave a piece of home comfort unattended.
Creating a plant wall
It has been scientifically proven that the presence of flowers and various plants increases the performance of the human body by as much as 40%. This fact was taken as the basis for a new American project, which involves creating an entire plant wall in the interior of any room. The result can be characterized in three words: beautiful, easy, profitable.
Making paving slabs
In 2014, due to the increase in the scale of construction companies, this direction became more relevant than ever. There is a demand, but good material is sorely lacking. It is expected that in the coming years not only private firms, but also large state holdings will be interested in paving slabs. Read more about this business in the article “Production of paving slabs as a business.”
Vending business
Selling goods through a vending machine is a great way to provide a passive source of income with minimal human intervention. Coffee vending machines and milk machines are especially popular.
It is noteworthy that the initial entry into this segment is quite modest and quickly pays off. It will also be of interest to budding entrepreneurs that, compared to Western countries, this niche in Russia is filled by no more than 30%. We have a separate section of the website “Vending Business“.
Recruitment agency
The catchphrase: “personnel decide everything” is relevant at all times, because it is not easy to find true professionals in their field. During the information boom, when many Internet specializations have emerged, this issue is more pressing than ever. Therefore, the ability to “hunt” for the right people can be translated into a successful and long-term business that will greatly benefit human progress.
Copywriting
The growth of Internet resources is impossible without high-quality content that fills it. Copywriting is an opportunity for every person to earn money only thanks to their own intelligence and patience. The starting investment threshold here is truly zero, and profits appear after the first written text.
Social network administration
Any serious company tries to include social networks as a priority region, where they can take a closer look at their target audience and sell their own products. Success here is directly related to the quality of promotion of the created page. If the actions are successful, then profits increase. Therefore, a person who is able to take responsibility for such a serious project will be in great demand from generous employers. Expert opinion
Roman Efremov
Work experience: 5 years. Specialization: all areas of jurisprudence.
Small businesses are constantly evolving, resulting in extraordinary and creative earning opportunities. Let's look at some types of entrepreneurial activities that are gaining popularity in 2020 and risk becoming a real fashion trend.
- Author's cocktails from visitors
This trend comes to us from Japan.
Some bars now have the opportunity to make their own cocktails using their own recipes. The new service instantly attracted young people who can not only practice originality, but also earn a good income. If someone orders a signature cocktail in the future, its creator will receive a nice royalty. According to reports, some bars in the Russian capital have already started using this idea. The innovation has not yet gained popularity in the provinces.
- Raccoon therapy
This is a completely domestic development that came from Yekaterinburg. A local resident got three raccoons with incredibly sweet and well-mannered personalities and advertised them online. Unexpectedly, a large number of people responded to him, and now the business of the enterprising Yekaterinburg resident is thriving.
Next year the trend will become more popular. If cats and dogs no longer surprise anyone, then the opportunity to spend time with unusual animals will become popular.
- Friendship agency
Due to lack of free time, many people realized that they could not make friends. Recently, a special agency appeared in China that helps you find friends with similar interests. All you have to do is fill out a form, pay for the service, and managers will connect users with potential friends and arrange their first meeting.
The idea has gained great popularity, and similar structures have already begun to operate in many countries in Southeast Asia and Europe.
- Hunting naked girls
This unusual business originated in the USA and is reminiscent of standard hunting. The naked beauty is taken to a certain area, after which she must hide. A crowd of men with paintball guns are trying to find a fugitive and hit her with a paintball. If the girl managed to avoid the attention of the hunters, she receives a winnings of 2 thousand dollars.
This unusual trend has already become popular in Germany, Belgium and France. It is quite possible that a similar safari will soon appear in our country. Considering the number of hunting enthusiasts in Russia, the idea will be in great demand.
- Toilet paper production with jokes
This is a real panacea for those who like to learn something new and interesting during a meeting in the toilet. The cost of paper is extremely low, so the payback on the idea will be incredibly fast.
The Germans were the first to implement this idea, after which it became widespread throughout Europe. Some citizens even order customized toilet paper for themselves. As practice shows, most often it contains images of bosses, statements of politicians and diplomats.
This is interesting! Find out how to make money from a coffee vending machine. More details at the link
Interesting and profitable types of small businesses are nearby. The problem is that inaction puts an end to even the most profitable and simple venture. To avoid this, you need to firmly believe in your abilities and constantly try to achieve something more. This is the only way the result is born.
- Author: Dmitry
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Business for health
Health-related business is a broad concept. After all, the topic of health and a healthy lifestyle includes not only pharmacies that continue to operate, but also sports sections with fitness clubs, the sale of healthy food, the production of medicines and health products, and even the collection of medicinal plants.
Laboratories that collect tests that can conduct tests for coronavirus are relevant today. Cleaning companies can benefit from the current situation by talking more about the importance of the disinfecting and sterilizing part of cleaning and promoting their services as socially beneficial.
We recently wrote about a new type of business that may be in demand during such periods - a drug delivery service. Today on the Internet you can find many examples of speculative business in the production of protective masks, which in fact serve as original accessories rather than actually protect.
Products such as sanitizers, antiseptics, and gloves sell well. Products are most often selected through orders on Alibaba or Taobao. However, keep in mind that you need to behave responsibly towards customers and not hide behind the topic of health if you have nothing to do with it. It must be remembered that fines were introduced for the illegal trade in masks and protective equipment in Russia: up to 150 thousand for entrepreneurs and officials, up to 500 thousand for companies and firms.
Also remember that people are no less concerned about their health than the health of their pets, on which owners try, if not to save, then at least not to give it up. Therefore, the services of veterinary clinics and veterinary pharmacies will remain in demand.
Interesting business ideas from America
To make sure that money can be made literally out of thin air, look at the most original ideas of overseas businessmen. At first glance, some of the chosen directions may seem crazy, but they brought considerable profit to their creators:
- creation and sale of glasses that protect against eye fatigue while working at the computer;
- delivery of hot food and drinks to drivers stuck in traffic jams;
- attachments for vacuum cleaners made of flexible and soft materials - for cleaning in the most inaccessible places;
- country paths and borders with lighting - cheerful safety;
- a bracelet that heats up if a person does not move actively enough;
- pet rental - for those who have dreamed of a cat or dog, but cannot afford them for a long time.
Never forget that any talent can be sold profitably. Study the market and the characteristics of your region, find out what people need and compare it with what you can offer them. The business environment is inexhaustible and if you have not yet found your direction, this does not mean that it does not exist.
Home services
In 2020, many service sector firms ceased operations indefinitely. But the need for these services has not gone away. It is no secret that many hairdressers, manicurists, massage therapists and other workers in the field of beauty and health began to work from home, because the state did not offer them an alternative to receive money in another way and feed their families.
In such conditions, many specialists are beginning to understand that it is more profitable for them to work this way, forming their client base, than to wait for the situation to improve and sit idly by on reduced wages with minimal salaries, or even without them at all.
The format of this is not even a business, but self-employment, when you have a certain necessary skill, and people have a need for your service, is found in many areas, for example, in household services “husband for an hour”, repair of household appliances, in construction business and home renovation (a selection of 25 ideas is here). As a rule, specialist services are offered by craftsmen through Avito, Yandex.Services and other similar services.
Promising business areas
Maslow spoke better than anyone else about basic human needs with the help of his famous pyramid. And this scheme is true as nowhere else for identifying promising business areas. All over the world, the luckiest businessmen are those who offer something that can satisfy basic human needs.
No. 1 popular business in Russia: food products
Regardless of economic status and salary, as well as any other circumstances, a person cannot live without food. Therefore, providing a person with the opportunity to eat normally will always be a profitable business.
Basic products bread, milk, eggs, potatoes and other vegetables will always be in demand. This opens up almost unlimited business opportunities - from opening a small store to supplying high-quality farm products.
It is not necessary to open a supermarket from the first days of work; you can start with a small store or even a stall at a farmers market, and if things go well, gradually expand production. When starting a business now, it is worth taking a closer look at the eco-direction, it is promising.
Repair or construction
The need for housing is also one of the basic ones. Therefore, despite the crisis, a drop in income, repair services still remain in demand. People, regardless of circumstances, want to live in decent conditions, and therefore do not skimp on paying for sometimes expensive repairs.
In recent years, the number of clients from construction companies has only increased. People are afraid of an even more severe crisis, and therefore decide to buy apartments (also on credit or a mortgage) right now. Therefore, repair services are a promising and never-losing-in-demand line of business, in which smaller niches can be found, for example, the manufacture of cabinet furniture or the installation of plastic windows. The specific focus of the company should depend on which services are most in demand in the region
Provision of services
The broadest definition of a promising business. Services can be very different - from opening a hairdresser to providing the opportunity to play paintball. On average, consumer interest is distributed as follows:
- 30% - beauty and health;
- 22% - public catering, bars;
- 17% - sports;
- 11% - entertainment;
- 10% - education;
- 10% - other.
The most promising from the point of view of existing demand can be considered the cosmetology and hairdressing business, especially economy class, however, it is in this area that the highest level of competition is observed.
Services for repairing computers and gadgets are also popular, since every family has a computer or laptop, usually several. The complexity of this area lies in the need to have special knowledge.
To succeed in the computer repair industry you must:
- Provide only quality services. Finding a good craftsman is difficult, so word of mouth works effectively in this area.
- Order new or used parts and components for customers that may need to be replaced.
- In addition to completing small orders, try to establish contacts in large companies in order to establish equipment there. This is both prestige and earning a lot of income.
You can also do interior design, garden design or engineering. Today, no one just wants to have an apartment or a house, everyone dreams of creating a unique design inside that reflects their sense of taste and individuality, so the services of designers are in demand more than ever.
Promising areas of business on the Internet
Thanks to the rapid development of technology, you no longer even have to leave your home to start a promising business. Many entrepreneurs conduct their activities exclusively on the Internet. And every year this approach becomes more and more attractive, because there is no need to spend money on renting offices and organizing work in it.
Moreover, the most promising area of Internet activity today, as well as several years ago, is online stores. Moreover, over the past 10 years, online retail turnover has grown more than 10 times.
Interesting business ideas with minimal investment
You don’t have to own millions to start your own business. Today, to start a business, you can take a loan from a bank or choose one of the directions that does not require huge expenses. For example:
- Car rent;
- creating the design of magnets for refrigerators, flash drives for computers, etc.;
- development of electronic medical records;
- organization of drawings;
- kitchen for rent - a place where people can cook for themselves for a fee;
- various life skills courses;
- organizing points for purchasing used clothing;
- simple fast food cafes, street food stalls;
- Internet advertising services, web design, copywriting, SEO optimization.
Investments in any of these ideas are minimal, or even almost non-existent, but if set up correctly, they can soon bring in their first income. In the future, the funds earned can be invested in the development or opening of additional points in the same or related areas.
Interesting business ideas for beginners
The first steps in business should involve as little risk as possible, so you shouldn’t think too big from the very beginning, or choose a line of business that you don’t know anything about.
According to marketing research, the following types of businesses are suitable for beginners. They are not difficult to organize and do not require huge expenses.
Organization of a point of sale of environmentally friendly products
The trend towards a healthy lifestyle, as well as a large amount of information about the dangers of the chemical components of common products purchased in the supermarket, has led to the fact that many people strive to buy environmentally friendly products that do not contain chemicals, in particular, farm products, natural copper vegetables produced without use of pesticides.
Investments in this area are minimal - you only need funds to rent premises and purchase assortment for the first time.
Sale of handmade products
Investments in such a business are minimal, but they require skill from the owner. An alternative option is to buy from artisans and sell in one store, but this option is more difficult to implement.
The simplest option is to open an individual entrepreneur, producing toys, bags, jewelry, etc., after which you can open your own point with handmade goods. To earn extra money, you can give online master classes.
Opening of “snack stations” – pancake and pie shops
Food is a basic human need, and many people want to have a snack in the middle of the working day. In addition, statistics say that often this budget direction brought more money to the creators than elite restaurants and cafes. The costs in such a business are minimal, and there are always many clients. Especially if you find the right location.
If you have a creative streak, this direction can bring good income at first and quite a lot of money in the future. To begin with, it will be enough to have a computer, know the principles of creating sales advertising, and preferably have access to clients.
The most important thing in any direction is courage and organizational skills. You also need to be creative to offer consumers something they didn't already have and convince them that this is what they always wanted.
Production of original goods at home
A crisis is a crisis, but modern people are still greedy for everything new and unusual. Looking at your Instagram feed, you realize that home production is experiencing a new creative wave. There’s so much you can see in the feed: figurines of people made from plumbing fittings and pipes in the loft style, wall maps with 3D river depths, designer knitted toys and socks for table legs, decorative items made of wood like moon lamps, dog beds and car seats...
Today, thanks to social networks, it is not so difficult for such craftsmen to reach the sales market, and the crisis is not an obstacle to this.
Previously, in articles we covered the ideas of production at home and in the garage, we wrote about examples of making money on handicrafts and handmade toys sold through Instagram. It would seem, why do people buy toys during a crisis?
But here we can remember the non-functioning kindergartens and schools: parents, exhausted by the activity of their children, will certainly be happy to occupy their screaming child with something new. No matter how different many ideas may seem, the principle of success today is simple: you should choose the direction that will be interesting to you and offer an original and attractive product that will have no competitors.
We fly to where they accept: applications for new destinations from Russian airlines
We are studying possible new flights - both charter and regular.
This crazy, crazy, crazy 2020: Covid paused, reset and upended the schedules and future plans of absolutely all airlines.
You have to carry cargo, ask for permission and fly to “where they accept it.”
document best illustrates the whole circus : it contains requests from airlines for the near future, a total of 232 points.
The meeting will take place on September 21.
We have selected the most important and ridiculous directions, but we recommend that you familiarize yourself with the list in more detail. And yes, of course, all this means almost nothing: the commission may refuse, the airline may change its mind or, for example, go bankrupt (oops), air traffic may not open, dramatic changes may occur in a neighboring country...
We divided everything into 4 categories: real desires, export and import flights, harsh reality and the crazy “wants” of the N-person. We assume that some direction contains all 4 points.
"Bright future"
Azimuth calmly bends its line. Here is a list of requirements (in parentheses is the planned number of flights per week):
Krasnodar, Rostov-on-Don - Milan (2 each) Astrakhan - Aktau (2) Rostov-on-Don - Larnaca (2) Rostov-on-Don - Prague (3) Krasnodar - Baku (3) MinVody - Yerevan (7 ) MinVody - Minsk (3)
Victory:
- wants to fly to the Spanish city of Castellon de la Plana daily;
- asks to increase the number of flights to some Italian destinations;
- wants to fly to Istanbul from Perm and Chelyabinsk;
- rushes to Uzbekistan. And if the flight to Karshi smells of export-import romance, then flights to Samarkand and Bukhara in the future are quite real. In Uzbekistan, even before Covid, an open skies regime was introduced, and carriers were lured with discounts. In general, we believe!
RusLine plans to fly to Minsk from Voronezh, Kaluga and Petrozavodsk.
RedWings reminds that they have a hub in Yekaterinburg and asks for flights to Baku (4), Almaty and Shymkent (3 each), and also wants to fly to every city in China from Zhukovsky.
Nordwind planned the following:
from St. Petersburg to Madrid, Malaga, Hamburg, Pisa, Palma de Mallorca (2 each), to Istanbul - daily; from Nizhny Novgorod to Munich, Berlin (2 each); from Kazan to Tel Aviv (3), to Almaty (2); from Chelyabinsk, Samara, Perm to Istanbul (2 each).
Ural Airlines is ready to fly from Omsk to Yerevan daily, from Yekaterinburg, Krasnodar and Rostov-on-Don to many Italian cities, from Moscow to Paphos (4).
"Take-out-drop-in"
Pobeda (and many others) is asking for admission to many cities of Tajikistan and Uzbekistan from Moscow, St. Petersburg, Kazan, Yekaterinburg, Novosibirsk.
Well, there are also a lot of CIS countries.
"I want! Give me the plane!”
Kaluga - Pardubice (RusLine, 2) Moscow - Maastricht - (Azur Air, 3) Ekaterinburg - Batumi (Red Wings, 3),
That's where they opened it - that's where we're flying!
Azur Air had a tactic and they adhere to it: they opened the country, which means we fly there from all Russian cities.
Flights from 9 cities are planned to Cairo and London: Samara, Tyumen, Nizhny Novgorod, Perm, Ufa, Krasnoyarsk, Krasnodar, Irkutsk, Yekaterinburg (2 each). Plus from each town - to Turkey.
And also from Moscow to Manchester and Birmingham and to the Maldives twice a week. Was it a waste of time to open it?
Look like that's it. And let everything come true.
Any tickets for aviasales
Any accommodation on Booking , Airbnb or hotelscombined.com . Travel insurance: Cherehapa .
Our Vkontakte group, our Facebook, our Telegram, our twitter .
Even more promotions can be found on the website vandrouki.by , if you are unexpectedly from Ukraine, go to vandrouki.com.ua .
Have a nice trip!
Business in crisis. Toys for adults
Speaking of toys. They are needed not only for children. Sales of adult toys are growing significantly during self-isolation. For example, the Womanizer brand announced an unplanned 50% increase in sales of sex toys.
Due to the fact that people began to spend more time at home, they began to need to diversify their leisure time. Russian market participants also report an increase in sales of condoms, massagers, lubricants and suits. A threefold increase in sales of goods for adults compared to the annual average was recorded by the Ozon store.
Home delivery
The possibility of home delivery during periods of epidemics is more important than ever. Catering establishments understand that they cannot make money on take-out sales alone and are connecting contactless delivery systems, connecting to services like Yandex.Food, and so on.
But you can deliver not only food to your home, but also much more, for example, animal feed, medicine, printing and souvenir products. You can read more about types of delivery businesses here. Also pay attention to the trend of subscription products, which has long been widespread abroad and is becoming increasingly popular in Russia. Having your own truck will be a big plus.
Types of earning money online during a crisis
Online business is perhaps the first thing that people who find themselves confined to four walls or who have lost their jobs in traditional industries pay attention to. Today, guides conducting online excursions, teachers and fitness trainers trying to make money with private online lessons and courses, chefs trying to launch online culinary schools, and so on are forced to look for ways to make money online.
Perhaps 25 ideas for making money on your own website or ideas on how to make money on one of the social networks, for example, Tik Tok, Instagram, VKontakte, Telegram, Pinterest, Odnoklassniki, and also will help you in the Yandex.Zen service and on YouTube video hosting.
Creative individuals will certainly be interested in 20 ways to make money online as an artist or a new way to make money by conducting online psychological games. Since people began to spend much more time online, online cinemas and streaming services are doing well during the Covid period, and this is also a good time to launch blogs. The most promising professions include chatbot programmers, neural network and data science programmers, 1C specialists and SEO specialists.
Professions of the future: TOP-20 specialties
Among the assumptions of futurists there are many specialties that may seem like a utopia or outright nonsense. When forecasting, it is especially important to rely on trends in science. If we know that robotics and the IT field are developing rapidly, then the position of a robotics lawyer no longer looks so unrealistic.
Let us draw your attention to the list of professions published by American, European and Russian researchers.
Don't miss: New modern professions: TOP-10 list
New professions of the future - TOP 10 Microsoft and The Future Laboratory
Virtual reality designer
Experts predict significant growth in the VR device market. In the next 7-8 years it should exceed the $45 billion mark. Millions of people will spend most of their free time in virtual reality, which will be designed by a new generation of designers. They will create virtual offices for remote negotiations, museums, municipal offices and much more.
Developers of roboethics
Or robotethics lawyers. They will act as intermediaries between humans and artificial intelligence. The tasks of specialists will include developing ethical standards in accordance with which robots can exist among living people. The need for a profession is due to the possible emergence of “bad” machines that can deliberately harm people.
Virtual guides and digital commentators
Do you experience catharsis when you come into contact with works of art in museums or art galleries? Experts believe that very soon virtual excursions will displace up to 80% of the real premises of cultural objects. This is where digital commentators and tour guides proficient in VR technologies come in handy.
Biohackers
They are essentially hobbyists who conduct their own molecular biology research using open data from the scientific community. It is expected that biohackers will soon reach a new level and, in freelance mode, will be able to help scientists find ways to treat complex diseases.
Internet of Things analysts
Household appliances and electronics are increasingly equipped with their own software, thanks to which devices can exchange data with each other. The Internet of Things (IoT) will require modernization in 5-8 years: in developed countries, specialists will be in demand who can analyze data and look for, say, new methods for integrating household appliances into unified systems for smart homes.
Space guide
Scientists say that by the early 2030s, space tourism will cease to be a rarity and will become quite affordable for wealthy people. In this regard, guides who will accompany travelers on flights to the stars will become in demand. And if at the initial stage they can become astronauts, then in the future the specialty may appear even in ordinary universities.
Curator of personal data
Neural interfaces that connect the human brain with a computer will become as widespread as possible in 3-4 years. We will be able to “record” memories, plans and thoughts, and also distribute them on social networks - share them with friends and even strangers. The task of the curator of personal data is to combine information into a common information flow and adapt it.
Ecosystem Restoration Specialist
Around 2030, the planet's resources could be seriously depleted due to significant population growth. We are talking not only about non-renewable oil, but also about animals and plants. In this situation, engineers will be needed to restore the environment. In particular, they will be able to “revive” extinct species of animals and plants using previously collected genetic material.
Constant Power Device Design Engineer
In the next 5-10 years, the transition to sustainable energy may be completed - the entire planet will begin to use solar and wind energy as the main source of power. The only problem is the impossibility of operating the devices in cloudy and windless weather. Therefore, developers of constant power devices will be especially in demand.
Body designer
Bioengineering should make a breakthrough by the mid-2020s. In the future, people will be able to easily change tissues and even organs. The possibilities of medicine and plastic surgery will help people become the way they would like to see themselves. And body designers will be able to translate the desires of a particular person into models that surgeons will use as a guide during their work.
Don't miss: Professions for girls: TOP 30 most in demand
Promising professions of the future - TOP 10 according to Skolkovo
This list was presented by Skolkovo experts in the form of an atlas of specialties that will be in demand in the future. Among them there are excellent options for both girls and boys.
The most realistic professions were recognized as:
City farmer
He will be engaged in useful landscaping of megacities. It is quite possible that in the future large cities will be able to provide themselves with vegetables and fruits - they will be grown directly on the roofs and facades of skyscrapers.
Molecular nutritionist
“Larisa Dolina’s diet” may not help not only because of its anti-scientific basis, but also because of the individual characteristics of your body. In the near future, we will be able to lose weight at the molecular level - nutritionists will study the individuality of our structure in great detail and will be able to create unique programs for losing weight, gaining or maintaining weight.
Online doctor
A number of laws on online consultations have already been adopted, so the profession does not seem futuristic, much less utopian. In just 4-5 years, an online doctor will be able to replace the majority of doctors practicing classic face-to-face consultations with patients.
Space tourism manager
If American researchers note space guides, then Skolkovo focuses on specialists who will organize flights to the stars. Managers in this industry, according to forecasts, will become in demand within 15-20 years.
Digital linguist
The specialist’s task is to adapt the language of machines for humans, to make it more understandable and “alive”. Digital linguists will work with online translators, search engines and other robotic devices that “speak” to humans.
Reenactors
Most of the iconic buildings, historical and architectural monuments, will soon become unsafe. The task of specialists in the reconstruction of these objects is to create a project in accordance with which the building will no longer pose a danger and at the same time preserve the value of the monument.
3D Printing Designer
This profession will become especially in demand in construction, where 3D technologies are already widely used today. And if now only individual elements and building materials are printed, then in the future it will be possible to create full-fledged buildings using special printers.
Home robot developer
The specialty exists today and will continue to gain popularity in the future. Experts believe that by 2030, people will be able to completely get rid of household chores by transferring all household work to machines.
Financial trajectory designer
He will help you avoid making mistakes when building a career by developing an individual plan for achieving success. Essentially, this is an expert who can create an algorithm for moving up the career ladder for each person.
Mind fitness trainer
They will be as charismatic as the presenters of modern useless trainings, and at the same time will help you get closer to perfection intellectually. You will be able to master speed reading, develop phenomenal memory, and so on.
Business in crisis due to the desire to save money
During a crisis, people strive to save on almost everything, so second-hand stores, consignment stores, children's consignment stores, fixed-price stores and similar drogerries, which rely on goods with a long shelf life, become relevant. Most business ideas that can be launched in residential areas are designed for economy class.
Another angle on the same topic is the desire of existing businesses to optimize business processes, to replace workers with automated systems and cloud services.
Ritual and esoteric business in crisis
No matter how blasphemous it may sound, people always continue to die, and especially during periods of pandemics. This does not mean that you need to rush to open crematoriums and funeral homes, entering a tough and rather dirty business. You can think of other ideas as well.
In particular, the topic of service aggregator services is popular today, and funeral services are no exception - for example, the Umer mobile application, which helps calculate the approximate cost of a funeral and order all the necessary services without spending extra money and effort. You can try to create and promote similar services for the wedding sector.
Another sign of troubled times is the turning of some people to ecosetherism, mysticism, and the unknown. During periods of change, people cannot find answers in the reality around them and more often turn to psychics, astrologers, tarot readers and any other people who can somehow answer their questions.
UNUSUAL BUSINESS
Everything is closely intertwined: economics and politics, capitalism and resources, technology and society. And recently, the consequences of this have burst into public consciousness. This connection is fueled by the technologies that have created this opportunity.
The clash between the tech industry and governments is leading to widespread upheaval as tech giants are perceived to have too much power. However, there is still disagreement about responsibility.
The 2020 meta-trend is a major overhaul of the fundamentals. This picture may be interpreted as gloomy, but this is a unique opportunity to innovate business models, services and products in line with new values.
The winners will be brands that take a long-term, forward-looking view, that care about the planet and people: the things that matter to them.
As you explore trends, think about the questions they raise: about the future of business, technology and design, and the world. The interest, care and action they inspire will shape how brands serve people for decades to come.
Business in crisis related to autonomy
The crisis and decline in purchasing power are forcing people to look for ways to live independently. The reasoning here is simple: the less dependence on expensive municipal services and purchased goods, the better. What can you offer to a person who dreams of turning his country house or dacha into a conditional fortress, ready for a siege by the Pechenegs?
This could be drilling wells, creating autonomous sewers (for example, septic tanks made of bricks or tires), installing greenhouses, solar panels, wind turbines, mobile phone amplifiers, satellite dishes and much more.
You should also pay attention to goods that provide such autonomy from civilization and unnecessary expenses for movement, food, etc.: travel goods, bicycles and backpacks, hair clippers, tools, fishing goods, etc. and so on.
Business related to collaboration
Despite the popularity of words like “self-isolation” and “quarantine,” in difficult times people feel the need to unite. Today, unlike previous crises, such cooperation is most promising online. These could be sites and services for joint purchases, business clubs where you can find partners for startups and share risks.
Paid services market
Over the past few years, active growth has been observed in the areas of hotel, household, transport and medical services. The leaders also included cultural and sports services.
The positive dynamics of these areas is marked simultaneously by increased demand from entrepreneurs and an increase in the volume of profits in these areas.
Transport services and maintenance
According to IERT, the cargo transportation services industry is growing rapidly. Forecasts by 2030 show that the volume of freight turnover by rail will drop from 87% to 83%, and an increase in automobile transportation is expected - from 9% to 11%.
Vehicle repair services are also in demand. Car owners regularly require scheduled maintenance and other unscheduled services, which can only be provided by specialized services.
Hotel services
In 2020, the hotel business earned 14 billion rubles, and this figure continues to grow. These are not large hotel chains; the calculations took into account data on the operation of hostels and mini-hotels. Thus, the average annual turnover of 1 hostel is 2.6 million rubles, and a mini-hotel brings in revenue of 3.3 million rubles.
Reasons for failure in the hotel business.
There is a minus in this niche - increased attention from the state. For the legal operation of an enterprise, it is necessary to comply with a number of difficult requirements stipulated at the legislative level.
Kindergartens
The problem with the lack of places in state kindergartens has been acute for many years. Organizing the work of a preschool institution is not only a good way to earn money, but also helps parents. The average payback period for kindergartens is 3 years.
Private medical centers
Research conducted by the Higher School of Economics showed disappointing results. According to the data received, about 80% of Russians cannot receive free medical care according to their needs.
The number of personnel in government medical institutions declines every year, healthcare costs are reduced, which makes this area more attractive for private entrepreneurs. A bonus is that the authorities have regulated the procedure for including private medical enterprises in the compulsory medical insurance register.
Private healthcare services are popular due to the decline of free healthcare.
The most promising areas, according to Alexander Solonin, CEO of the Association of Private Clinics of St. Petersburg, are dentistry, gynecology and therapy.
Promising trends in the service sector
There are 2 main areas in the service sector that will continue to conquer the market:
- innovative technologies;
- creative focus.
Business is actively moving online, which increases the demand for effective online project management tools. Services for promoting goods online, advertising, creation and maintenance of websites and other related services will be popular.
In the creative direction, the main trends were in children's hairdressing salons and the organization of children's holiday events. The creation of phytowalls is becoming in demand - a trend that came from Europe and is gradually developing in the Russian market.
Sale of medical services from Germany
Aspiring entrepreneurs can borrow the unconventional approach of startupers Roman Prilipko and Alexander Bortenev. In 2015, young people launched a website where visitors to the resource can consult a doctor from Germany.
They involved 28 German professors and 12 medical institutions to work with the service. From the first days of its existence, the site accepted from 10 to 50 applications per month, and the resource’s revenue was 300,000-800,000 rubles.
Business in crisis on training and retraining
Although the education business has experienced enormous difficulties, the need for education and retraining has not gone away. Moreover, more and more people today understand that they need new knowledge and new professions. Even the most conservative offline representatives understand that they can no longer live without the network; they need to open an online school or online courses.
There are many channels for making money online today during a crisis: tutors can conduct their classes via video conferencing online via Zoom, Skype, Yandex.Telemost, etc., business trainers and coaches can use new opportunities to interact with audiences through social networking services. One of the trends in learning is gamification.
The main questions of business in a crisis remain only what exactly, what kind of knowledge to offer to the audience, how to competently package and promote it. We wrote about the basic principles of creating and promoting information products on the Internet in this article. Demand for the appropriate equipment needed by bloggers may also increase: cameras, lavalier microphones, lighting equipment, etc.
Source
Business trends in Russia 2020
In Russia the trends are different, but in general they have not moved far from Europe. In first place, of course, are mobile applications. In addition, the trend is that children are increasingly using phones. Therefore, children's mobile applications are gaining the top in this field.
Training courses are in second place in popularity. People want to learn something new, but there is no time left to visit schools and institutes. Therefore, training courses have become in demand. Such training is attractive because it lasts a fairly short period of time, 2-3 days, after which the participant receives a certificate along with the necessary knowledge.