How to open a private kindergarten in an apartment in 2020

Services

Services provided by a private institution:

• daytime stay of the child in the garden;
• nutrition;
• classes;
• walk in the fresh air.

Additionally the following may be offered:

• developmental activities;
• school preparation program;
• accompanying the child to the section (if it is nearby);
• overtime or overnight stay in the garden.

It should be noted that the number of services depends on the size of the establishment and the orientation towards a specific target audience. The more diverse these offers are, the higher the cost of your monthly fee.

Relevance

The relevance of organizing a private kindergarten (including at home) is due to:

• annual increase in the birth rate;
• the passion of young parents for a career that requires the investment of temporary resources (against the backdrop of the closure of some federal institutions);
• moving to a new place of residence (you must join a state kindergarten after the birth of the baby);
• the demands of parents in terms of nutrition and other conditions for the child’s stay;
• the financial opportunity to provide the child with better nutritional conditions and attitude from the staff;
• the fashion for the use of modern educational methods in private institutions (Montessori classes);
• the desire to place the child in a kindergarten with a small group size.

Basic costs

When preparing a business plan, it is necessary to take into account what the costs of opening a kindergarten are:

1. rental and renovation of premises;
2. legal registration of business and obtaining a license;
3. hiring qualified personnel;
4. purchase of furniture, toys, equipment, office equipment;
5. advertising to attract customers.

Of course, the amount of costs can vary greatly depending on the city, the local cost of rent, the status of the garden, etc. An entrepreneur needs to familiarize himself with the cost of rent, repairs and other expenses directly in his city. Obviously, the costs in a business plan can be radically different when starting a private kindergarten in Moscow and in a provincial town.

In your business plan, focus on start-up capital; initially, it is enough to open a small-format kindergarten for 10-20 children. This way, it will be easier to understand and organize internal processes in the business. In addition, save yourself from unnecessary risks and spend less money. Mistakes when starting a new business are inevitable, so keep them on a smaller scale. You will always have time to expand.

Market description and analysis

The kindergarten market in Russia can be characterized as follows:

1. Nursery groups for children up to 36 months have ceased to exist since 2014. This applies to all government agencies.
2. More than 2 million children are on the waiting list for public kindergartens.
3. Over the past 20 years, the number of state kindergartens has been halved. At the same time, state policy in the form of assistance to families with children contributes to a rapid increase in the birth rate.
4. The demand for children's stay under the supervision of teachers in kindergartens significantly exceeds the supply. 10% of children do not get a place until they start school.
5. In 2014, SANPIN sanitary standards for organizing the functioning of preschool institutions were approved. This provoked the entry of private entrepreneurs into the market.
6. There are approximately 12,000 private gardens and 46,000 federal ones registered in Russia.
7. Since 2012, kindergartens organized by large families began to appear. More than 530 of them are registered in Moscow.
8. The officially permissible number of children in a public kindergarten group is 25–30 people, and up to 15 in a private kindergarten.

The cost of a child’s monthly stay in kindergarten in large cities and regional centers is as follows:

• government institutions - 1000 rubles;
• home stay - 6,000–15,000 rubles;
• private establishments - 15,000–25,000 rubles.

The maximum cost of a monthly stay is 120,000 rubles in a private garden in Moscow.

Competitive advantages

Planning your own business involves choosing and implementing competitive advantages.

These could be the following ways to attract and retain your target audience:

• availability of weekend groups;
• flexible work schedule (by agreement with parents) - from 7 am to 21.00 pm;
• high-quality materials for preparing children and activities during the day;
• a variety of themed toys (for games in the store, hospital);
• sports activities with a guest coach (rhythm, dancing);
• installed video surveillance system for children;
• presence of security;
• 10% discount when paying for an annual subscription.

As an advantage, you can organize the following activities with children during the day:

• drawing;
• creation of applications and modeling;
• soap making and culinary master classes;
• making toys;
• English (and/or Spanish);
• lessons to gain general information about the world and nature;
• exciting picnic walks;
• theatre studio;
• creating and presenting your own crafts based on the fairy tales you read (materials provided);
• fairytale therapy with a visiting child psychologist 1–2 times a week;
• morning work-out.

Advertising campaign

To ensure recognition, you can use advertising methods such as:

• colorful decoration of the room with the creation of a large bright sign (5,000 rubles);
• leaflets that can be distributed several months before the official opening with the help of a promoter or through children's stores (1000 rubles);
• banner in the area of ​​a supermarket or large children's store (10,000 rubles);
• own website (15,000 rubles);
• advertising through mom bloggers (3,000 rubles).

Thus, the initial advertising costs will be 33,000 rubles, monthly - 14,000 rubles.

Getting permission

In order to obtain a license to carry out educational activities, you will need to collect a package of documents and write an application.

In addition to paperwork, it is necessary to prepare your company to comply with the requirements of licensing legislation. Since even after receiving it, employees of the licensing authority will repeatedly return to you with an inspection.

To obtain a permit, you will need to contact the Ministry/Department of Education authorized to work in the field of education in a region or city of federal significance. You must write an application.

Please note that it has a strict form, approved by Order of Rosobrnadzor No. 279 of 03/12/2015. It will require you to indicate basic information - your name, information about your registration with the tax authority, information about entering into the register of legal entities. persons or individual entrepreneurs, TIN, name of what activity you are applying for, documents confirming your right to engage in this work and their inventory.

This public service is paid; you will need to pay a state fee of 7,500 rubles. Next, we create a package of documents:

• document data on the availability of premises for your work;
• information about the provision of necessary materials and equipment for the premises. They must be presented in the form approved in Appendix No. 2 of Rosobrnadzor Order No. 279;
• information about the programs you plan to implement. This certificate is also approved in the above-mentioned document;
• data from the document issued by the SES;
• Non-profit organizations also require a fire safety certificate.

After submitting documents, they must be checked within 3 working days. If errors are found, you will be given 30 days to correct them; if not, then within 45 days your documents and the organization itself will undergo a detailed check. Based on the results of the review, you may either be refused or you will receive permission to organize a kindergarten.

The permit is issued for an indefinite period, but as mentioned above, the licensing authority is obliged to come to you and check whether your work meets the requirements. But there is no need to undergo accreditation. In accordance with Part 1 of Art. 92 of the Federal Law “On Education”, preschool educational institutions do not have to undergo accreditation.

Step-by-step opening instructions

The implementation of a commercial idea begins with a business plan for a kindergarten with economic calculations. The finished project can be downloaded for free on the Internet and adapted according to economic zoning, or compiled independently.

After final approval of the business plan, the following actions are performed:

1. Registration of an enterprise.
2. Obtaining permits from government agencies.
3. Searching for premises to renovate or rent. Construction of a new building is also permitted.
4. Repair work.
5. Carrying out marketing activities.
6. Equipping the garden with equipment and other supplies. Including ordering toys and teaching aids.
7. Recruitment.

Detailed instructions for opening a private kindergarten are taken from the channel “How to open a private kindergarten.”

Documentation

The first step is to apply for registration as an individual entrepreneur or LLC. This can be done online or in person at the Registration Center. You must have your passport with you. If several founders are planned, it is necessary to draw up an appropriate protocol and provide the Charter of the future enterprise. Registration takes 3–10 business days and costs about 800 rubles (state fee).

Next, you need to register and receive the relevant documents from:

• Pension Fund;
• Social Insurance Fund;
• SES;
• Fire service.

It should be noted that when choosing a type of activity such as child care, it is not necessary to obtain a license.

Room and design

According to SANPIN Decree No. 68 on the requirements for the premises of preschool institutions, the layout of a kindergarten includes:

• dining room with an area of ​​20 m2;
• bedroom - 18 m2;
• game room - 18 m2;
• dressing room - 15 m2;
• kitchen - 9 m2;
• utility room for washing and storing equipment - 3 m2;
• bathroom - 3 m2.

Thus, you can rent the premises of an old state kindergarten or a 3-room apartment with an improved layout. Rent will cost 15,000 – 35,000 rubles depending on the location.

For interior design you can use:

• bright furniture;
• funny pictures;
• interesting posters;
• colorful carpets.

The main thing is to make a room in the kindergarten:

• spacious;
• attractive to parents;
• interesting for children.

Repairs will cost approximately 50,000 rubles.

It is important to pay attention to the availability of an outdoor play area. There are such areas on the territory of the state garden; it is enough to paint them and bring sand into the sandboxes. If you rent an apartment, you must initially choose a place near modern playgrounds.

Equipment and inventory

Equipment and inventory can be purchased new or used. You can order special beds and children's tables via the Internet.

To complete a private kindergarten you need:

Thus, you will need to invest from 281,500 rubles.

Staff

To work in a private kindergarten you will need to carefully select staff consisting of:

Thus, the salary fund per month will be 170,000 rubles.

Selecting a room

To open a kindergarten, you need to select the appropriate premises. Naturally, it can be rented, and this amount will form the basis of the monthly expenses in the business plan. This issue should be approached with great responsibility, since educational activities are licensed, which means that a license may be denied if the premises do not meet the necessary requirements and standards.

So, when choosing a suitable building, first of all, you must be guided by SanPin, approved by the Decree of the Chief State Sanitary Doctor of the Russian Federation dated May 15, 2018 No. 26 “On approval of SanPin 2.4.1.3049-13 “Sanitary and epidemiological requirements for the design, content and organization of the regime work of preschool educational organizations."

Group area requirements:

1. 2.5 m² (per person) in groups for children under 3 years old;
2. 2.0 m² - for children from 3 to 7 years old.

Don’t forget to add the area of ​​the kitchen and administrative premises.

It is recommended to fence the area around the building with a fence; planting trees and shrubs would be a good solution. Playgrounds must be provided. In this regard, it is most convenient to rent cottages; as a rule, their layout is very convenient, and the fenced area allows you to organize children's playgrounds.

A rented country cottage serves as premises for a private kindergarten. The rent is 80,000 rubles (including utilities).

Layout:

Financial plan

The following initial data are used for financial calculations:

• private kindergarten registered as LLC;
• number of places - 15;
• Working hours: from 7 to 20.00 from Monday to Friday;
• work on weekends: Saturday from 8 to 18, Sun - by agreement;
• The premises are taken on a long-term lease.

How much does it cost to open?

To determine the amount of starting capital, the following costs are considered:

Regular expenses

Monthly costs will be:

Income

The cost of payment per month is 20,000 rubles per child. In case of illness, the cost is not compensated. If parents warn about the absence of their son or daughter for more than 2 weeks in advance, the amount allocated for food is removed from the subscription fee.

Thus, when the kindergarten is filled with 15 people, the monthly income will be 300,000 rubles. Net profit - 51,000 rubles. It should be noted that rapid full occupancy can be achieved with an early start to the advertising campaign.

SWOT analysis of opening a kindergarten

Before you start opening your own business, it is recommended to analyze the opportunities and threats that lie ahead of you. All factors that can have an impact can be divided into internal and external. You cannot change the first ones, but you can correct the second ones and minimize their negative impact. A competent analysis will help you quickly start making a profit.

It is worth understanding that not all factors may be present in your company - some of them will be missing. Market research in your region will help you determine more accurately.

Calendar plan

From the moment the idea arises to its full implementation, 6–9 months will pass.

Risks and payback

The payback period for the project will be approximately 12 months.

Entrepreneurship in the chosen field carries the following risks:

• staff dishonesty;
• low level of qualifications or personal qualities of the teacher or nanny;
• serious attack from competitors;
• lack of clients;
• poorly thought out or executed advertising campaign;
• error when choosing a location;
• financial crisis in the country;
• fines from inspection authorities.

Photo gallery

Dining room

Decoration of the main room.

Kindergarten in a 1st floor apartment (example)

Bedroom

Game room

The area in front of the kindergarten.

What difficulties will you face?

First of all, you should take into account that the lease agreement will have to be renewed every year. If the owner of the premises changes his mind about renting it out to you, problems will arise with finding and arranging a new building. It is important to minimize this risk by working with very decent landlords.

The second difficulty that 90% of those who want to organize their own business face is the dissatisfaction of their neighbors. Before opening a mini-kindergarten, you need to make sure that residents of nearby houses do not mind. Otherwise, difficulties will arise in the form of endless prosecutorial checks, unhealthy interest of local media, etc.

This type of business is aimed at the future. You can't expect immediate returns from it. But over time, the success of the enterprise is inevitable. Having earned an excellent reputation, you will start word of mouth. Satisfied parents are the best advertisement!