Modern people strive to be in touch 24 hours a day. If fifteen years ago a cell phone was considered a luxury, and few could acquire such a miracle of technology, now even first-graders have their own mobile phones.
The cost of such gadgets is falling every year, and new, more advanced devices are appearing on the market, which can be used not only as means of communication, but also as real multimedia centers. Almost all new smartphones offer their owners ample opportunities for Internet surfing, watching videos, listening to music tracks and all kinds of games.
People don't want to be separated from their phones for even a minute, and for many, forgetting their mobile phone at home is much worse than leaving without money or keys. For you, as an entrepreneur, this means that by correctly drawing up a business plan for a mobile phone store, you can get a good income.
Who uses the company's services
Beeline is a Russian mobile enterprise serving individuals and legal entities. For each category, a tariff line has been developed, depending on the intensity of communication use (telephone, Internet), customer needs and expectations. The company does not stand still, constantly developing and offering new offers, providing promotions, bonuses, and loyalty programs.
Beeline corporate tariffs were liked by local and all-Russian people:
- Financial institutions: banks, consumer cooperatives, insurance companies;
- Travel agencies;
- Hotels, hotels;
- Transport and logistics enterprises;
- Car showrooms, repair shops;
- Stores, bases engaged in large wholesale retail trade;
- Construction and real estate companies;
- Medical institutions, beauty salons, healthy lifestyle centers, sports complexes, halls.
Unnecessary goods when purchased in installments
“Without additional information, the employee will not receive anything for the sale, so he is not interested in it in its “naked” form. Sometimes this can be done due to an ongoing promotion on the phone. Payment is taken in cash, then a refund is issued and a second check is issued, where everything that needs to be sold is used for the discount money. But more often the amount in the check simply increases. If the client notices this and begins to resist, they say that otherwise the bank will not approve the loan. The program may “freeze unexpectedly” or “run out of paper,” wrote a 34-year-old former employee of a communications salon who worked in St. Petersburg for six years.
Franchise from Megafon
Mobile operator Megafon is one of the three leading providers of telephone services to the population. Any aspiring entrepreneur can enter into a franchise agreement and work under the Megafon cellular network brand. What are the terms of cooperation? You must find suitable premises in a busy location, have entrepreneur status and a minimum amount of $25,000. The franchisor takes care of arranging the premises and training staff. The supply of all necessary goods and consumables also lies with Megafon. The main income comes from the sale of SIM cards, phones and accessories.
Store staff
It is logical that the number of store employees directly depends on its area:
- for an area of up to 30 sq. m. enough for 2-4 people;
- 50-60 sq. m. – 4-5 people;
- 100-150 sq. m – 6 or more.
As a rule, these are young people under 30 years of age who have a higher education and know how to negotiate sales. Chain salons prefer to train their own staff rather than hire them from other salons.
It is advisable to have a security guard on staff, even if the salon is small. This gives credibility to the establishment and performs some preventive functions against theft and hooliganism. You can save on security when your store operates in a shopping center.
Important: how to connect
- In the company’s office, cellular communication stores, by purchasing the appropriate SIM card;
- By dialing the phone number indicated on the card packaging;
- By logging into your “Personal Account” on the official website (you can use the mobile application).
The business of buying, repairing and further selling mobile phones is one of the types of business available to everyone. Anyone can start their own business without much difficulty and from the first days of its existence make very good money and develop.
This type of business is most suitable for those who themselves are telephone repair specialists. In this case, organizing a business will be very easy. Moreover, this will be a great opportunity to do what you love and earn income at the same time.
Mobile communications are no longer a luxury, but a necessary and accessible means of communication for everyone. Today, people have tens, or even hundreds of millions of mobile phones in their hands. At the same time, most people are constantly acquiring newer, more modern, advanced and expensive models, replacing their existing phone with a better one. In this regard, there is an urgent need in the market for the quick sale of used mobile phones.
Today there is not a single company on the market that would buy used mobile phones and would not repair them. Moreover, repair work is often more profitable than selling phones.
In connection with all of the above, we can safely say that a service center for mobile phones is a relevant, popular and profitable line of business. The main activities of such a service center are repair, purchase and further resale of mobile phones, recording of new melodies, videos and films, and sale of various related products.
To start a business, first of all, you need to find a suitable premises. It should be located in a place with good foot traffic and be small in area, since the equipment necessary for work does not take up much space.
Main requirements for the premises:
— availability of uninterruptible power supply;
— presence of ventilation;
— grounding;
— connection to high-quality (reliable, high-speed) Internet.
It is better if the premises consist of two rooms, one of which is intended for receiving and issuing mobile phones, and the second for a warehouse-workshop.
The place where customer service is provided must have:
- consumer corner;
— rules of consumer services for the population;
— price list;
— operating mode;
If at least one of the above documents is missing, this may become a reason for the collection of a fine by the regulatory authorities.
You can buy mobile phones from your friends, using advertisements in local newspapers, submitting your own advertisements, as well as using bulletin boards on the Internet, in crowded places where there are salons offering new mobile phones for sale, etc.
The biggest benefits come from working with inexpensive phones, the cost of which is up to $100. It is in this price category that phones are bought for only half the price. Thus, it becomes possible to make a profit of 100%. Cheap phones are also in great demand.
Franchise from Beeline
Today it has become possible to buy a franchise from VimpelCom under the Beeline brand. This is a great opportunity to make a profit using proven technologies under a well-known brand. The company, which is among the top telecom companies on the Russian market, offers to buy a ready-made solution on excellent terms, spending an amount ranging from 100 thousand to 2 million rubles.
For this amount you receive support on the IT front and the information field, training of employees according to the Beeline program, as well as all kinds of recommendations for the store, merchandise and various printed materials. The Beeline company promises payback for its franchise in a period of one to two years, which is a completely objective assessment. The costs of opening a franchise store will depend primarily on the location, the cost of refurbishment for brand design and the area of the premises.
The main competitive advantage of the Beeline franchise is the absence of royalties and zero lump sum. At the same time, support is provided in the amount of 50% of the cost of purchasing smartphones, accessories for them and operator products, as well as for training your staff. Deferred payments for gadgets and operator products range from 60 to 90 days. Thus, purchasing a Beeline franchise seems to be a good option in the modern market and allows you to gain a number of competitive advantages literally from the moment you open a retail outlet.
Salon advertising
As practice has shown, for a mobile phone store, advertising in the media does not provide any return. The most effective tools are outdoor advertising, as well as the distribution of leaflets before the opening and during promotions. Moreover, it is necessary to start an advertising campaign before the opening of the salon, so that from the first days of work there will be at least a certain number of curious visitors. However, you must understand that without your own recognizable style, it will be impossible to conquer the market, unless you work in it as a franchise.
MTS
Mobile TeleSystems was formed by MGTS, DeTeMobil, Siemens and several other shareholders as a closed joint stock company.
Russian companies owned 53% of the shares, German - 47%. At the end of 1996, AFK Sistema acquired the stake from Russian shareholders, and DeTeMobil bought the shares of Siemens. From the story of former MTS President Mikhail Shamolin:
The first MTS logo was drawn by the company's founder on a napkin while sitting with his colleague in a cafe. Then he simply drew the acronym for the full name - MTS - and commented: “And to add internationality to the company, let’s add a tail to the Russian letter “S.”
This logo lasted almost 10 years - until 2002. The first slogans were “Your team. MTS", "Freedom of Mobile Solutions". By the beginning of the 21st century, MTS's subscriber base exceeded one million people.
In 2002, the logo was placed on a yellow background and designed in the form of a SIM card - with a broken corner. Tagline
The company's rebranding in 2006 caused a great stir. The logo became red, but most importantly, a white egg appeared on it. To promote the new image, the company decided to conduct an audience survey:
MTS paid $4 million for rebranding. The author of the concept was the Wolf Ollins agency, and the rebranding itself was carried out by BBDO.
After the update, the operator was criticized - both from the general public and from professional experts. However, according to research firm Millard Brown, advertising awareness across all media increased from 84% to 91%. The number of MTS subscribers who believe that the operator is interested in them as clients, as well as respondents who consider MTS a desirable operator, increased by 19%. The company's revenue for the year increased by at least 35.5%.
In April 2008, MTS became the first and only Russian brand to be included in the top 100 leading global brands according to the Brandz rating published in the Financial Times.
At various times, musician Alexey Kortnev, Quartet I actors, Dmitry Dyuzhev, boxer Nikolai Valuev and TV presenter Dmitry Nagiyev starred in the operator’s advertising. In April 2020, MTS announced its refusal to use celebrities in its image strategy. In January 2020, the new slogan “You know you can” was introduced by actor Dmitry Pevtsov.
MTS revenue for the first quarter of 2020 increased to 108.1 billion rubles, and net profit amounted to 14.5 billion rubles. The subscriber base increased to 108.3 million users. The MTS retail network included 5,368 stores.
In Russia, the cellular communications market has now reached a mature state, in which MTS is the largest operator both in terms of the number of customers and revenue. Therefore, in marketing communications we focus on working with existing customers and follow the strategy of growing loyalty through subscriber involvement.
We use a combination of different formats, for example, we increase brand loyalty by involving every person in the values of the MTS brand, or together with leading companies we talk about how entire industries work and develop together with MTS products.
— Head of the MTS press service Dmitry Solodovnikov
"Leftist"
Some services, such as setting up a phone or applying protective glass and film, can be done not through a cash register, but with cash in the seller’s pocket.
As a rule, clients themselves agree to this because it is much cheaper for them. Sometimes employees buy some accessories from cheap online stores or markets and sell them past the cash register instead of the original ones. As a result, buyers purchase low-quality products that quickly break down. You can also withdraw funds by transferring the difference as a top-up to the personal account of the “left” SIM card to which the employee’s bank card is linked. Information about such a sale will be printed in small print on the receipt. In extreme cases, the check can be cut, says 25-year-old Vladimir , who worked for 3 years as a specialist, manager and director in communication shops in Moscow, Korolev and Shchelkovo.
