Open air cinema: business plan

Businesses such as open-air cinemas were popular back in Soviet times.

But over time, people forgot about such entertainment, because new 3D cinemas appeared. Cinemas of this kind were opened almost everywhere - in children's camps, in city parks.

Today, open-air cinemas are coming back into fashion, and such a place is becoming a sought-after vacation spot and a good idea for business.

When watching a good movie, and even in the fresh air, a person gets into the mood and wants to come back here again and again.

Such a cinema will be visited not only on weekends, but also after a hard day at work. Since there is a demand for this type of entertainment in the market, it is worth starting. And we will try to tell you exactly how to do this.

Where to start opening an open-air cinema

First of all, you need to register as an individual entrepreneur.

You must understand that this is a seasonal business and it can start from late spring to early autumn.

After all, no one will sit in the winter and watch a movie in the cold. But in southern cities the seasonality of business is slightly extended.

In such places it is really possible to show films almost continuously.

This type of business does not require huge investments. First of all, you need to rent a small plot of land.

Since this service will attract not only local residents, but also tourists, the city authorities may even contribute to the opening of such a business.

After all, with the help of the cinema, urban culture will improve. Thus, you can rent a place for a small price.

Or offer an alternative to the authorities. They provide you with land for free, and you will give part of the tickets to the disabled, orphans and other preferential categories. This option is also possible.

In order to determine exactly what area you will need, you should study existing cinemas.

SYRIA, DAMASCUS

Main trading places: Hamidiya Market and surrounding areas

Main products: Groceries, clothing, jewelry, carpets, perfumes, appliances

Types of street trading: Suki - covered systems of street trading areas, street markets, shops, peddlers of tea, coffee, cakes

Damascus can easily be called the world capital of street trading. In a certain sense, this ancient city is one large street bazaar.

The main channel for street buying and selling is the so-called souk - a covered system of city shopping districts. This rather impressive formation includes sections of all kinds of goods - textiles, spices, jewelry, souvenirs, carpets, leather goods, sweets, ice cream. Perfume shops that specialize in creating personalized scents are very common. Trade is not limited to borders. All the nearby blocks are the same market: a block selling vegetables, a block selling plumbing fixtures and tools, a block of confectioners. That is, this is such a supermall, organized on the street, right in the city center.

Attitude of the authorities:

THE AUTHORITIES DO NOT OPPOSE THE FACT THAT MORE THAN 90% OF THE POPULATION OF DAMASCUS SHOPS FROM MARKETS

There are also a lot of ordinary sellers of tea, coffee, and bread cakes. Street food is well developed - on every corner there is a small nook selling falafel, shawarma, and Middle Eastern versions of pizza. Carts with boiled corn are driving around everywhere. At the same time, despite such an obvious originality of the street trade structure, most of the goods are not particularly authentic; they are the most banal Chinese consumer goods.

What equipment to choose for an open-air cinema

To open a cinema you will need film projection and sound equipment . The frame design of the screen itself and stage lighting are also required.

But for the auditorium it is not necessary to purchase expensive chairs. For example, you can construct benches from boards and paint them in different colors.

Or, instead of seats, use special bedding that does not allow the cold to pass through. When a client buys a ticket, the seller will give him a mat, and after the end of the film, all the mats will be returned.

The disadvantage of this idea is that the bedding must be dry cleaned from time to time. Well, the plus is that the viewer can choose a convenient place for viewing.

Land and premises

You can rent land for a summer cinema from the owner, who is either a private person, a legal entity, or the state. Park lands are state property and can be rented through an open auction. The park administration may have the right to independently dispose of certain plots of land (this is regulated by special regulations of the Russian government). Drive-in cinemas are usually located outside the city or in industrial areas. In Moscow in such areas the price is 500–1,500 rubles per square meter per year.

Showing films in an outdoor cinema

In such cinemas, they usually place bets not on new releases, but on old, favorite films.

Of course, these are comedies, cartoons and classic films. You can also arrange some themed weeks.

For example, in the first week you can show black and white films, in the second - American comedies, in the third - action films, and so on.

In order to decide on the repertoire of your cinema, you can distribute small questionnaires to viewers, where they can indicate their wishes. It is advisable to carry out this procedure not once a week, but before each session.

JAPAN TOKYO

Main trading places: Tsukiji Market, Akihabara Market, Ameyoko Market

Main products: Groceries, clothing, appliances, dishes, books

Types of street trading: Street markets, vending machines, kiosks, tents, stalls, street food

Street trading in Tokyo, as one can easily assume, is quite automated. Japan ranks first in the world in terms of the number of vending machines, with one vending machine for every 23 people. In Tokyo, there are both quite ordinary vending machines selling snacks and drinks (although the robot refrigerator walking around Tokyo selling Coca-Cola is not such an ordinary vending machine), as well as completely unusual for us vending machines selling eggs, bouquets, umbrellas or even ice.

At the same time, there are still street food vendors in the city - noodles, sweet fried potatoes, rice cakes - they are located mainly in the vicinity of temples, parks, and public gardens.

There are also street markets in Tokyo, the most famous of which is the Tsukiji fish market. This famous market sells 3 thousand tons of fresh fish every day. It is divided into two sectors - the indoor one, where wholesale trade takes place, and the outer line, where beautiful and rare seafood is sold in trays right on the streets around the building, and many eateries offer the freshest sushi.

Attitude of the authorities:

AUTHORITIES ARE FOR AUTOMATION OF STREET TRADE

There is also a market in Japan where modern digital gadgets are sold right in street stalls - Akihabara, and there is a fashionable market called Ameyoko, which Japanese youth love to visit. And a few years ago, the Table-Mono company appeared in Tokyo, which decided to resume the 400-year-old tradition of street peddlers who walked around cities, notifying residents of their appearance with the sound of a horn. Today, several hundred of these peddlers walk around different areas of Tokyo, they carry a tray with all sorts of things like tofu, soy milk soup, beans and blow a small horn, attracting buyers. This renewed tradition is confidently gaining popularity and, as the creators of the Table-Mono company assure, has very good growth potential.

Read the continuation of the material in a week on The Village.

Cinema staff selection

Many people will want to earn extra money during the summer. You can take advantage of this.

Hire students for a small fee to screen and sell tickets, hand out flyers advertising the next movie, and sell drinks.

But besides this, you will need specialists such as an accountant and a technician.

The advantage of an open-air cinema is its rapid return on investment. Within two weeks you will be able to get your money back and continue your business with a profit next summer.

One-time and regular expenses

How much does it cost to open an area for showing films in the open air:

State fee for registration as an individual entrepreneur (800 rubles) or LLC (4,000 rubles).

Payment for a license to show the film. It costs only a few thousand rubles and pays for itself immediately. It’s not worth buying new movies, because their cost is much higher. In addition, they require modern equipment, which may not pay for itself.

Important information! Renting without purchasing a license will result in a fine for copyright infringement in the amount of 100,000 rubles.

Equipment. A mobile screen costs about 200,000 rubles, this is the largest investment. You can open the area without a screen by building a white wall, in which case your cinema will be stationary. If you are not planning outdoor outdoor shows, this solution will be optimal in terms of saving money.

Projector for showing films and additional equipment. The cost depends on the chosen brand and technical parameters.

For a drive-in cinema, you need to purchase special equipment for broadcasting sound through a radio; it costs approximately 60,000 rubles. There is no point in playing sound without it - the audience will have to open the windows, and in the cool season this is unacceptable. In addition, you can get a fine for violating public order if there are residential buildings nearby.

Rent. Many parks are ready to cooperate with business organizers on preferential terms, because an outdoor cinema will attract new visitors. As a rule, such lands belong to the state, and the right to lease is obtained through participation in an auction. The annual cost of renting space for a drive-in cinema will cost approximately 500 - 1,000 rubles per sq.m.

Important tip! Compensate for the cost of renting space for a drive-in cinema by renting it out in the winter for other types of activities, or open a site for driving schools.

In addition to purchasing equipment, you should consider erecting a canopy for visitors. This will save you from rain in the summer and increase ticket sales.

Another significant expense item is advertising. To promote a drive-in cinema you will have to pay from 100,000 rubles. It is necessary to install billboards, signs, and place an advertising offer in the media. A marketing campaign for a small movie theater in a park will be much less expensive. Start with targeted advertising in the locations of potential visitors, flyers and online advertisements.

Technology of opening activities

When organizing a cinema, you need to find a place. This is very difficult to do, since finding a free place in the city is very difficult. You can rent the necessary space in a park or stadium.

The establishment's repertoire can be created depending on the preferences of the contingent. But as practice shows, mostly old films are shown in open-air cinemas.

It’s also worth worrying about choosing the right equipment: it should transmit the image well and not create too much noise (it’s unlikely that the neighbors of the cinema will like “daily viewing of films”).

An open-air cinema is a highly profitable business. Full payback occurs in the first month of operation.

Do I need a permit to sell on the street?

In order for seasonal street trading to take place, permission must be obtained from the relevant local authorities, who must first determine the adequacy of the conditions for organizing a retail outlet.

There are two main reasons why authorities must control and issue trade permits. One of them has already been mentioned above - ensuring the safety of citizens.

But there is another reason. Unauthorized installation of retail outlets may be inappropriate in certain places, as well as interfere with the work and leisure of citizens.

Therefore, there are a number of places where street trading objects cannot be placed:

At the central entrance to cultural and administrative buildings	City administration, cinema, theater and others
Near installed landscape design elements	Sculptures, flower beds, fountains, etc.
At a distance of less than 20 meters to the intersection, as well as public transport stops	The distance is measured from the road sign that indicates it
At a distance of less than 100 m	To railway crossings

Before contacting the relevant authorities, you must choose a place for future trade that will not comply with these points.

Is the general taxation system beneficial for LLCs, see the article: LLC taxation system. What is the difference between leasing and a loan, read here.

It is worth noting that if you plan to place a retail facility in a courtyard, near residential buildings, then for this you will need to obtain an agreement from the residents.

Who supervises

Supervisory authorities check two main aspects of compliance with the legislation of the Russian Federation when organizing retail trade. These are sanitary standards and organization of sales.

The sanitary-epidemiological station is responsible for compliance with sanitary standards at the retail point.

Their responsibilities include checking:

food storage conditions;
expiration dates of products sold;
manufacturing conditions (if we are talking about fast foods).

According to the legislation of the Russian Federation, Rospotrebnadzor and the police are responsible for authorized trade, which must be documented.

For violation of the rules for organizing street trading, they have the right to use administrative punishment methods.

A retailer in street trading, like other entrepreneurs, is obliged to pay from budgets. This process is controlled by the tax service.

Depending on the criteria, an entrepreneur can work on one of the following tax systems:

If the retail area is up to 5m2	Then he can work for UTII and pay 6% tax on profits
Patent in the tax service for the period when the activity will be carried out	The type of which determines the amount of the one-time patent tax paid. It is worth noting that tax and accounting reporting is not maintained.
The simplified tax system is great for entrepreneurs	Those engaged in retail street trade, as they fully comply with its criteria. In this case, the payer has the right to choose the tax base, on which the rate depends

In case of non-payment of taxes, like other entrepreneurs, the owners of street retail outlets are subject to penalties and fines.

Where can I get it?

To obtain a permit for street trading, you must contact the city administration.

Before receiving it, it is necessary to register a legal entity or individual entrepreneurship with the tax authorities.

In this case, it is necessary to choose a simplified taxation system or a single tax on temporary income.

The following documents must be attached to the application, a sample of which can be viewed below:

topographic plan of the area with a symbol of the future location of the outlet;
certificate of registration with the tax authorities of the Russian Federation;
certificate of registration with the tax authorities;
charter for legal entities, passport of a citizen of the Russian Federation or residence permit of foreign citizens for individuals;
an extract from the tax service confirming the absence of debts.

All documents, except the plan, must be provided in the form of an original and a copy. The city administration reviews the application and makes a decision within 10 days.

If the result is positive, the applicant is issued a passport to the retail outlet.

Video: introduction. Selling vegetables on the street. Pros and cons In this case, you can continue the process of preparing a retail outlet, since you still need to obtain a lot of permits and documents from different authorities:

Conclusion of a land lease agreement	Where will its intended purpose be indicated?
Permission from the gas and water sector in case of	If their controlled objects pass through your object
Technical examination of equipment	If it is necessary to use it (note that a cash register is not used for this type of trade)
In case of hiring employees	It is necessary to register with the Pension Fund authorities
Pass a medical examination with an entry in the seller’s medical book	Working at a retail outlet

The process of organizing a retail outlet and obtaining permits depends on the specifics of the product. All of the above measures must be completed for all types of products sold.

At the same time, there are a number of goods for the sale of which a license is required. You can obtain it from the licensing authorities.

When submitting an application, there is a high probability that you will be refused to open a retail outlet.

The reasons for this may be the following:

risk of traffic safety violation;
non-compliance with environmental and +sanitary requirements;
violation of the integrity of landscape design.

In this case, you need to choose another place, and consult a specialist.

Responsibility for violations

From the above, it can be determined that trade carried out on the street is controlled by several authorities. They all determine compliance with the rules and regulations in their field.

For violations, the entrepreneur bears administrative responsibility. The punishment depends on the magnitude of the violation.

This may include monetary fines, deprivation of a license, a ban on trade, and if the activity being carried out poses a threat to the life and health of citizens, then arrest for a period of 15 days.

Fine for illegal street trading

In other cases, illegal trade by an individual is punishable by a small fine, which varies in different regions. Its maximum amount is 2,000 rubles, the minimum is 500. The fine is paid after the police draw up a report on the fact of illegal trade and issue a receipt; other authorities do not have the right to make a decision on the illegality of a particular type of trade. In this case, the goods are also subject to seizure, which often causes damage much greater than a fine.

Trading is the main source of income for most people. All of them ultimately receive money from the sale of labor products on the market. There are those who do this directly or through intermediaries.

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