Video surveillance design: programs for project development

The topic of protecting acquired property from attacks by strangers has been relevant at all times. Modern protection uses technical innovations, one of which is the video surveillance system. A business based on installing video cameras to monitor the situation and property is quite promising.

The target audience is both ordinary people (monitoring the safety of the apartment) and wide-profile organizations (protecting work areas, construction sites and warehouses).

Where to start organizing a business installing video surveillance systems

In this case, the interested party wants to determine the degree of profitability of the business of installing video surveillance systems.

Here you need to describe the target audience point by point:

• who this service is intended for;
• what equipment is suitable for which consumer;
• what will its cost be?

It is necessary to study the pricing policy of this service and the main competitors operating in this area.

It is better to schedule an entrepreneur’s income and expenses for the whole year. This way you can determine the loss from activity, profit and payback of equipment.

Business relevance

The business niche that includes the installation of video surveillance systems is not new at all.
But, despite this, the sphere does not lose its popularity in demand. Naturally, he doesn’t lose on the offer either. And since technology development does not stand still, companies involved in installing cameras are also trying to offer customers more and more new solutions. What is typical for video surveillance as a business is that the range of potential clients is extremely wide. From ordinary city residents trying to secure their apartments, to multidisciplinary organizations of various sizes, including government agencies. This is why business is attracting more and more new players to the market, and the competition is childish.

As in any business, before taking practical steps, you need to build a competent business plan that reflects the entire essence of your future activities. Without it, you cannot survive in such a competitive market.

Who needs installation of video surveillance systems

If the region is a construction site where the construction of residential buildings is in full swing, then future residents of the apartment building and the company engaged in construction may become potential consumers.

Video surveillance in this case is installed to protect the facility and for the safety of individual apartments.

Large industrial enterprises can also become consumers.

Security equipment is installed here in the administrative sector, in individual workshops, in warehouses, and along the perimeter of the enterprise.

Facilities of educational institutions (kindergartens, schools, etc.) are required to install video surveillance in all areas inside and outside the buildings.

Medical, cultural institutions and facilities, sports facilities, entertainment complexes - all of this can be considered as installation sites for security systems.

The business plan calculates the number of customers per month.

Market analysis and advertising

Before opening a company to install video tracking systems, it is recommended to conduct an in-depth analysis of the market in a particular locality. It is necessary to identify competitors who can influence the successful conduct of the business. Such an analysis allows us to identify the potential client base and demand for such services.

After it is completed, it is recommended to begin developing an advertising strategy for the company, which will not only increase the profitability of the business, but also influence the successful development of the project. Advertising strategy tools can be:

• distributing leaflets at public transport stops and other crowded places;
• advertisements in the media;
• recommendations from grateful clients to their friends.

Advertising in the subway and on pillars or in business centers will also attract customers.

Which equipment to choose

There is no need to rush into purchasing video systems; purchasing video surveillance systems must be done with all seriousness.

It is more expensive to purchase all elements of the system separately.

You can immediately purchase sets of equipment for installation in the house, on the site, combined and specialized systems.

For home, the kit may consist of an outdoor video camera, power supply, multi-cable, connectors and a DVR.

Connection to the recorder can occur via a local network or through a cloud service.

Image viewing is carried out through software, mobile phone, iPhone, Android and other equipment.

This system will cost an entrepreneur approximately 5,000 rubles.

The outdoor kit depends on the number of cameras and the length of the multicable. It will cost about 12,000 rubles.

Combined systems include equipment for both home and outdoor use.

They consist of a DVR, outdoor wired or wireless cameras, wireless cameras for rooms, cable and necessary accessories.

The device can be installed in apartments, cottages, enterprises and warehouse areas.

On average, an entrepreneur will spend 35,000 rubles on this system.

Specialized kits consist of cameras, video monitors, video multiplexers, quadrators and video signal switchers.

This kit costs about 85,000 rubles.

Step-by-step launch instructions

1. Registration of individual entrepreneurs, obtaining permits for conducting business activities for the installation of video surveillance systems. This must be done so as not to “get” a fine of up to 100 thousand rubles. This should not be neglected under any circumstances.
2. Search for an office for rent. You need a room where equipment will be stored, work to attract clients, service them, etc. For these purposes, an area of ​​up to 70 square meters will be enough. As soon as you manage to find a suitable option, start finishing and cosmetic repairs. This stage will take you from 2 weeks to a month.
3. Purchase of equipment, inventory. This means office equipment (computers, household appliances, furniture), there should be no questions about this. This also includes specialized equipment for video surveillance installation: video cameras, power supplies, cables, recorders, etc. You can buy everything separately, then you will spend more money. The best option at the start is to purchase video surveillance kits. There are cheap ones that are installed on private homes, and expensive ones for businesses. Don’t buy a lot of equipment; 5-10 cheap sets are enough; you shouldn’t buy expensive ones at all, since they are purchased specifically for the client. Some nuances may arise with it; you will do this when the client has already contacted you and expressed his wishes. It is better to purchase such equipment in specialized stores.
4. Selection of employees. This stage will take you the most time. It will be difficult to find people with existing skills; such people are most often employed and are quickly recruited into organizations. There is an option to recruit employees for a long time, but surely, or find a more or less knowledgeable person in this area and send him for training. 3-4 people in a team will be enough, they will make site visits and do all the work. Of course, such employees cannot be offended by their salaries.
5. Marketing, brand building and advertising. It is very important to build good marketing. This is a niche with a lot of money, so it’s worth trying to get customers to pay attention to you. Make a website, a website, not just a one-page website. Set up and advertise on various platforms, use leaflets and flyers. The more advertising, the more customers, and the higher the income. All this can be outsourced to web designers and SMM specialists for remote work.

How much money do you need to start a video surveillance installation business?

The calculation is carried out in thousands of rubles.

An entrepreneur will need a workplace:

1. Repairs, office equipment, furniture will require financial costs - 100.
2. Rent monthly – 50.
3. The staffing table at opening should not be large. It is enough to hire an accountant and an operator. About 150 will be spent on salaries and budget contributions.
4. You can't do it without an advertising company. You can set aside 50 for it to start with.
5. To purchase an assortment of equipment of each type in a set, you can set aside 137.

How much can you earn by installing video surveillance systems?

An entrepreneur must earn more than 350 per month.

To maintain an office and staff, an entrepreneur will have to equip more than one facility with video systems.

If we consider that for the service of installing equipment for an enterprise, he will receive 30 without the cost of the system itself, then an entrepreneur must equip about 15 objects per month.

To make a profit and pay taxes, you need to increase the volume of work.

For initial activities you will need 137 (for the purchase of equipment) and 150 (for office expenses), that is, 287.

Work with consumers is carried out only on prepayment. The necessary systems will be purchased for it.

Calculate and analyze. If you can install about 20 systems monthly, then open a business and start working.

Renting premises

It is understood that the majority of equipment installation activities are not carried out in the office. But the process of communicating with clients is also an important step towards concluding a deal and gaining profit, as well as reputation. Therefore, it is highly desirable for a company to have its own office.

A small room is suitable for this, even an apartment in a residential building, naturally converted into an office. A characteristic advantage in choosing rental space in the video surveillance business is that you will not need to look for a place in the city center and overpay. Just a good residential area with a large number of residents and plans for further expansion would also be quite suitable.

What documents are needed to open

As an organizational and legal form of an enterprise, it is recommended to register either an individual entrepreneurship (IE) or a limited liability company (LLC). Registering an individual entrepreneur is not complicated, it takes no more than a week, and reporting is simplified. But if you plan to work with legal entities, then you need to register an LLC. After registering with government authorities, you must register with the Pension Fund and the Social and Health Insurance Fund.

Servants of "Big Brother"

“I sorted out the paperwork fairly quickly,” Ivan shares his experience. - It turned out that the devil is not as scary as he is painted. Then he advertised in the newspaper “From Hand to Hand”: “A reputable company. Only professionals. Installation of video surveillance systems . You will always know where and with whom your wife is.” I wrote the last phrase for emphasis, so that people would pay attention. The next day - a call."

A day later, a respectable man came to the office that Ivan rented in Ramenskoye with a newspaper in his hands. “Is this true?” he asked dryly and very seriously. The young entrepreneur confirmed the veracity of the proposal and began to talk about the high cost of the project. The client interrupted him with the phrase “little things” and placed an order.

But before that, Ivan talked about the operation scheme of such a system. “ With an SMS command, you activate a video surveillance camera, for example, in your bedroom, kitchen, garage, or car,” he enlightened the client. — An infrared motion detector detects an object and gives a signal to take photographs, then sends the pictures to a mobile phone programmed in the system in the form of MMS messages . But it will be legal if such cameras are installed exclusively on your property.”