Affiliate programs - 6 ways to advertise

Hello friends! Thank you for choosing my blog, this article, and, by the way, not in vain, because it is in it that you will find what will help you, first of all, promote your affiliate links and make money from it. You will also learn how to advertise affiliate programs and how to promote them on the Internet. I myself once encountered this problem when I started studying affiliate programs.

I was so fascinated by this topic, I liked it so much that like crazy I started buying all the courses to learn everything I could. And today I want to share with you the information that once helped me and will help you too.

Since you are reading this article, it means that you are already interested in the topic of affiliate programs and their promotion. And most likely, you have some difficulties with their promotion, because in affiliate programs the most important thing is traffic, and you can’t do without it. Many beginners who have decided to get into affiliate marketing think that now I’ll take my affiliate links, scatter them across my social networks, sites, groups, forums, channel and everyone will start buying, and I’ll just catch my money in wallet. But screw you, as they say. It's not as simple as you think. If it were that simple, everyone would be millionaires by now. This is the same as opening your own store, purchasing groceries, putting up a sign and sitting at the counter and waiting…. when will the buyers come...?

And now, we’ll talk about what to do so that people buy through your links.

Let's start with the fact that affiliate products are sold only when we do not sell them, but recommend them. People will not just buy any course or product until they read some positive review and are convinced that it is worth buying and is worthy.

Another important point is that affiliate products sell better to those who have a “face”! Who you are? What is your photo on your social media account or blog? Your face or your cat? People won't buy from cats. In general, I have a negative attitude towards such accounts on social networks, where not a face is indicated, but some kind of logo, an animal, in general, anything but a face. I transfer such accounts to subscribers or block them. I am only interested in interesting people, with a face and status. But this is not about me. It’s about WHO is selling, not WHAT is selling. You must be trusted! It is very important! Will you buy a course for weight loss or how to create a website from a cat?

Where do you think the promotion of affiliate programs, or indeed any product, begins? Attention! This is the target audience! Let's say you're selling a weight loss course, and a truck driver is looking at your ad. Does he need to lose weight? It is very important to think about WHO is your target audience, who are you selling to? Who might be interested in losing weight in this case?

Method 1: Post information on the website

If you have a website, place information about the affiliate program on it. Create a separate page with its description: tell us how much and for what you will pay partners, explain the payment procedure, and provide other necessary information. Create separate personal accounts for partners so that they can register, be sure to leave a link to register.

For example, information about affiliate programs is posted on websites:

• Online University "Netology".
• Alexey Vinograd, founder of the Million Dollar Info Club.
• WebForMySelf Magazine.
• Publishing house Info-DVD.
• School of copywriting by Yulia Volkodav.

Please note: in each example given, the creators of the software describe in detail the features of the program, show the amount of earnings, and talk about the advantages of working with them. And links to the software themselves are placed on the main page of the site.

An example of placing a link to PP in the footer - Rotapost website

Most often, links to a page with a description of the affiliate program or registration in it are placed in the footer, on the main and secondary pages. It is important that the section with PP is one click away from the main one, otherwise potential partners may simply not find it. And if you have just launched the program, you need to attract the maximum number of participants.

Life hack: the more you attract users’ attention to the PP, the greater the chances of getting active partners. For example, you can inform readers about the launch of the program in a pop-up window or the site header. If you place a link to a page in the footer, few will notice it: the experience of webmasters proves that users pay more attention to the center and top of the page, and almost no attention is paid to the bottom. For example, read about this in an interview with Netology with Evgeniy Kotyak, a teacher at BSU, and Denis Narizhny, the author of the AskUsers service.

It is important for a beginner to attend conferences

Ivan Kunpan

Thank you very much! And finally, since we have a call, it's time to end the interview. Zhenya, what would you recommend to the readers of my blog? For beginners who want to create their own blog and want to start earning their first money?

Evgeny Khodchenkov

My first recommendation would be to attend any live conference. When you come here, the passage of time speeds up. In two days you get more information, more connections than when you spend years sitting in front of a computer and chatting on Skype.

You need to see real people, get acquainted, find out who has what affiliate programs, have joint lunches, coffee breaks. This is where live communication is. I do not advise you to go to any particular conference, to any conference where like-minded people gather.

Two or three conferences a year are a must. Connections are formed there. I came to one of the conferences and literally the next year I learned a new skill, thanks to new connections and communication. No matter how smart you are, there is always something new that can be implemented. You need to take off your smart person's hat and go learn. Every year everything changes.

One thing stopped working, but something else works. I attend conferences not only on Infobusiness. But we need to find a middle ground. There are people who attend a ton of conferences a year, what I call conference junkies. They don’t implement anything, they haven’t achieved anything in life, because they don’t have time, they’re constantly on the go. They are constantly at conferences. There are people who don’t go to any conferences at all and think that everything is available online. Sometimes what is told from the stage you will never find somewhere on the Internet.

Ivan Kunpan

I would like to thank Zhenya for a great interview and excellent answers. Everything I wanted to hear, I heard. I hope my readers enjoy this interview. Thank you very much. And I want to wish you great creative success and moral satisfaction.

Method 2: Add affiliates to the CPA network

A CPA network is an intermediary service between advertisers and webmasters. Advertisers add their affiliate programs to the directory, and webmasters join them and start promoting the products you sell. The CPA network provides a convenient cooperation model, detailed analytics, and handles payments. Promotion of affiliate programs in such services is convenient because you are provided with comprehensive support, and webmasters will connect to the affiliate program themselves - there will be no need to advertise anything.

Here are some examples of CPA networks:

• Aleba.
• Admitad.
• Alfaleads.
• 7offers.

The most popular CPA network in RuNet is Admitad. As stated on the main page, there are more than 1,600 advertisers and 760,000 webmasters registered on it.

To add your PP to the catalog, you need to register in the service as an advertiser and enter into an agreement with it. Support will help you cope with technical nuances.

A detailed description of the principle of operation of the network on the page for advertisers in Admitad

How to advertise affiliate programs correctly?

Include links to affiliate sites in articles that make sense. You can find something for almost any article.

You can either devote an article to a specific affiliate program, for example, “Review of the MailerLite email newsletter service.” You talk throughout the article about this service and put an affiliate link everywhere. Again, the meaning is several times in the text, and not for every word of MailerLite.

The second option is to make a small digression and recommend something. For example, your article is called “How to cook delicious borscht” and somewhere in the article you make a digression “By the way, for this recipe I used for the first time a new set of knives that I ordered here (and a link to the AliExpress store for example)” + you can praise them a little or give some kind of assessment and then continue to talk about borscht.

What to do next?

1. Make a list of affiliate programs that you want to advertise on your website
2. Study the good sites of your competitors, see what they advertise
3. Register with them and write down affiliate links so you can use them quickly
4. Study the admin panel of your personal account (where to get the link, how to view statistics and withdraw money)
5. If this is a CPA network, look at what products are available, select the most relevant ones
6. When writing new articles, use the links that you have saved for yourself.
7. You can also edit old posts and add links. After all, they are also how visitors come to your site.

The directory of affiliate programs that I use can also help you. You can view it here.

Write in the comments what are you planning or are you already advertising on your website?

Method 3: Post information on social networks

Tell your social media followers about the launch of an affiliate program. You can immediately tell in the post about the main conditions - the amount of remuneration, the frequency of payments, the promotion product. By the way, this is another idea for a content plan: subsequently it will be possible to publish news about PP, cases of partners, recommendations for them.

To increase your reach, publish a post not only in your community, but also on other pages. For example, in communities with an open wall or in those in which you can offer news. This will help attract more partners.

An example of a post about launching an affiliate program in the Coinware group on VKontakte

Registration in Admitad

The first thing you need to do is register with the service. Go to the Admitad website. In the top panel, select “register as webmaster”.

We fill out your data, I recommend entering real ones. Whatever happens, there won’t be any problems with withdrawing money. You don’t have to check the second box for notifications – I didn’t. Click “register”.

Method 4: Run Ads

Pay to promote the affiliate program - run contextual, teaser, banner or other type of advertising. Mention in your ad the main advantage of your software to attract more partners, and set up your campaign wisely.

For example, in teaser and banner advertising, select sites where the target audience lives - webmaster forums, additional sites of CPA networks. Set up targeted advertising on social networks, selecting users based on their interests. Or run contextual advertising that will be shown for relevant queries, for example:

• "partnership programs";
• “affiliate programs for earning money”;
• "Affiliate programs on the Internet."

An example of promoting PP with contextual advertising in Yandex for the request “affiliate programs” - there are a total of 8 ads on the first page of the search results

Strategy No. 2. Promotion by search queries

Youtube is the No. 2 search engine in the world, right after Google. Millions of people search for answers to their questions on Youtube every day. They are trying to find you, your products and services (or affiliate products), but while you are not there, they go to your competitors. What do you need to do to get all these people to come to you?

A few simple steps:

1. clearly define your target audience (target audience). Who are these people who can become your clients in the foreseeable future, what topics concern them, what do they want to know about, what are their interests?
2. make a list of search terms that they can enter into the You tube search bar;
3. record a series of videos, each answering a different request;
4. promote each of your videos to the TOP of search queries (this is a separate issue of video optimization, I’ll tell you about it some other time).

Thanks to this approach, you will get an eternal source of the warmest traffic to your video. Each of your videos will become a stream through which new customers flow into your business day and night. 24 hours a day, 7 days a week, without your efforts or investments, viewers will find you themselves, gain trust and leave requests.

Method 5: Start a newsletter

If you have an email database of clients, launch a newsletter with information about the new affiliate program. In the letter, briefly explain what it is and show how your clients can make money by selling the products. This is necessary because clients are not your target audience: most are not familiar with traffic arbitrage. Therefore, you need to clearly explain to them that you offer an additional way to earn money. You can provide a link to a page with a description of the software in your letter, and then send materials with recommendations for promoting referral links in the mailing list.

Another way to launch a newsletter is to find a database of email addresses of webmasters and those who are seriously involved in traffic arbitrage. If you write the title and text correctly, there is a chance that many partners will join you.

To prevent your email from going to spam:

• Do not use spam words in the title - “guarantee”, “super profit”, “today only”.
• Write clearly and to the point: tell them that you have launched a partnership and invite the recipient to become a partner.
• If you can, make a letter with a beautiful design - mail services “trust” such letters more.

An example of a newsletter with information that the service has launched an affiliate program

Paid ways to promote affiliate programs

In fact, there are a huge number of paid promotion methods. I won’t write about everything, since you don’t need all of them as a beginner. In general, it is better for beginners to know only about a few methods. I will tell you about the most basic and effective ones, where special knowledge or skills are unnecessary. In general, paid traffic implies repeated investment in advertising from the money earned, that is, reinvestment. This is not a one-time promotion method. If you want a constant flow of customers, then constant advertising is required!

So, what are the ways:

1.Creating your own website

Whatever one may say, I believe that a website is something that every Internet entrepreneur should have, because it is the face of the author. This is your platform, which will always be with you, which is your personal, and no one will take it away from you. You can post anything you want on it, and it’s also a great opportunity to advertise your products. This is the place where people come to you, they find you in search engines, and this is the hottest traffic, and it’s also free.

If you write cool, interesting articles in which you include links to affiliate programs. The search engine evaluates this and brings you to the top, accordingly, people already trust such sites. They will definitely visit your site, and since they trust you, they will definitely buy something or at least subscribe to your newsletter and will be your regular reader and user, and this is what we need.

This does not mean, of course, that your site should be covered with advertising, like toys on a Christmas tree; first of all, it should provide benefits, not advertising, otherwise people will simply stop visiting your site. Everything needs to be done in moderation.

There are so many myths about websites that it is long, routine, useless, and so on. Yes, it takes a long time, yes, it takes time, but what awaits you in the future. People are very impatient, they want everything at once. But to grow something, you need to first plant it and take care of it for a long time... I'm not saying that this should be the only way to promote your products. While you are working on the site, you can promote it in other ways in parallel.

Creating a website itself is actually not at all difficult, as many people think. I am a beginner and a complete novice in this matter; using video tutorials, I created a website in just 1 hour and started promoting it, and I created it using a free video course, which I can also recommend to you. You can download the course from the link below.

Take the free course “I am a Blogger” on creating your own Blog in 3 days

Other sites

While you are waiting for your site to get promoted and reach the TOP, you can use other sites that are similar in your topic and that have become quite popular on the Internet. And what do you think they earn from? Right! On advertising.

You can contact the author of the site and agree with him to advertise your product in the article. Moreover, the advertising will not be on your behalf, but on behalf of the site owner. The main thing is that this is not just a website, but a full-fledged blog, which is written by a specific person. You can order a banner on this site, where it will be visible on the main page, however, it will cost more. Typically, authors place a price list with advertising on the main page of their blog.

Advertising in e-mail newsletters

Email marketing is the most powerful sales tool today, although many are now trying to prove that it no longer works. But practice shows the opposite. The most effective and inexpensive, in my opinion, is mailing to other people's databases. This is an inexpensive advertisement with which you are guaranteed to get results. I would like to recommend you the BazaarEmail service, which I myself have been using for a long time. This is the service where they create an agreement between themselves - the author and the advertiser. If you don’t have your own base yet, this is a great option for you to get your first subscribers and clients. You create your own sales letter with your affiliate link inside and agree with the author to advertise this letter in his database.

If you don’t know how to use the BazaarEmail service, then you can see step-by-step instructions on how to create an advertisement in this service in this article.

There is another similar service (exchange) for newsletter authors, where you can order inexpensive advertising in newsletters. This is the Infooz service. The operating principle of this service is very similar to the previous BazaarEmail service.

Banner advertising

I recently mastered this type of advertising and promotion of affiliate programs and I really liked it because banner advertising brought me a good number of subscribers and sales. For banner advertising I use the Hunterlead service.

Method 6: Write a Guest Post

A guest post is material that is published on other sites. You write an article and post it on a site where your target audience is. Users read the article, follow the link to the affiliate program and register in it.

You can write a guest post with news about the launch of a partnership, with a review of the affiliate program, or create content in a different format. You can publish guest posts:

• On sites in your niche - for example, on blogs of marketing agencies, if you have launched a software program for an SEO studio.
• On sites that publish reviews of affiliate programs, their owners will be happy to post the material for free.
• On CPA network blogs that are just starting to develop, they usually welcome free content.

An example of an affiliate program review - you can also write such a review and offer it to a site with the desired topic

The process of preparing for advertising affiliate programs

Now I’ll tell you what you need to do before you start advertising affiliate programs. This is a very important point that must be observed and done constantly. It depends on him how much and how quickly you will earn from affiliate programs.

Recommendations for promoting affiliate links

1.UTM tags

UTM tags are a special variable that is inserted into your affiliate link itself and allows you to track which source your traffic is coming from. That is, you simply take your link, go to any tag generator, for example, www.utmurl.ru , insert your link there, specify the necessary parameters and then copy the finished link for promotion to the desired source.

For example, you want to use the same link in different sources for advertising. To do this, you take a link and create your own link for each source. If you want to advertise a VKontakte link, then indicate in the “source . After changing the link using the service, you can analyze how much traffic came from VKontakte.

And you do this with each source. What is the advantage of UTM tags is that you can track which source your advertising is doing better, where there are more clicks and sales. If your VKontakte promotion is going better, then you can focus on this source and strengthen it, thereby increasing sales and your profits.

2.Shortening the link

The referral links themselves can be very long and confusing, so people don’t trust them very much. In general, people don’t like to click on long links, and the long link itself doesn’t look very nice. The whole point of link shortening is to simply replace a long sequence of characters with a shorter one.

Moreover, now this is not just desirable, but necessary, because every social network or website prohibits publishing long links and offers its own online service for shortening links. What are the most basic services for shortening links that I use constantly:

• VKontakte link shortening service

This is an online service from VKontakte, which offers its own link shortening service. The process itself is very simple: paste your affiliate link into the empty field and click on the corresponding button next to it and a ready-made link will appear, which you just need to copy. Go to service

• Link shortening service in Odnoklassniki

I use this service to shorten links in Odnoklassniki, since links shortened through the online service Vkontakte will not work in Odnoklassniki. Go to service

• Bitly service

This service allows you to shorten links for all other social networks and sites. Go to service

3.Repetition of links

If you are preparing some kind of advertising text to promote a link, then your links must be repeated up to 3 times in the text. Repetition occurs at the beginning of the paragraph, in the middle of the text and, accordingly, at the end of the text after the call to action. That is, a person should see not one link, but several, so that there is more opportunity to click on the link.

4. Catchy text

If you don’t yet have the ability to write catchy texts and don’t want to pay for it, then it’s better to look at some information businessman you follow or whom you often read or watch, what kind of texts he writes and paraphrase a little for yourself (DO NOT COPY).

It is advisable to use highlighting elements or emoticons in the text so that the text does not look gray and inconspicuous. Be sure to divide the text into paragraphs so that it does not become a long canvas. If you want to immediately write a good advertising text with the help of a specialist, then I advise you to use the work-zilla.com service (quickly and inexpensively).

5.Aim for the pain

To make your text catchy, you need to aim at the client’s pain. You must indicate all the benefits, benefits that he will receive. Make the text interesting to read. To do this, you need to carefully study the affiliate product, find out all its pros and cons, and read reviews.

6.Testing

Be sure to test your advertising texts and advertising companies, since we may not immediately hit the target with our offer. Change the text size, try different pictures or photos, change words and sentences, because you need to choose the perfect text that will shoot out everywhere!

This is where I will end my article today. I hope you found it useful and interesting. The main thing is not just read, but apply this knowledge in practice and you will succeed! If you have any questions, be sure to ask them below in the comments.

That's all, let me take my leave. Be sure to subscribe to my Blog news here so as not to miss my new useful articles on my Blog.

PS DO NOT FORGET to download my free pdf instructions 5 steps to your first money on affiliate programs, where I talk about my experience of making money on affiliate programs and share very important tips. Thanks to detailed step-by-step instructions, you can earn your first money on affiliate programs and turn it into a profitable information business.

Thank you for your attention!

I wish you good luck and see you in my next articles!

With love, Vera Angel