How to open a cosmetologist's office in your city. Analysis of the idea and examples of calculations.

To start your own business, it is not necessary to open a large beauty salon - this will require significant investment. Why not start small - with a small beauty salon? The business will not require large investments, and the work can even be carried out independently. How to open a cosmetology salon from scratch?

A cosmetology salon is a cross between a beauty salon and a hairdresser around the corner. The specialist here provides procedures aimed at healing and rejuvenating the body. And if a hairdresser can start working only by officially registering his activities, then a private cosmetology salon will require a license to operate.

It’s great if you already know this area well – it will be much easier to start a business. But in any case, in order to calculate all possible risks, draw up a detailed business plan for a cosmetology salon. Here, choose a concept for your future establishment, reflect expenses and think over a marketing strategy.

Our business assessment:

Starting investment – ​​600,000 rubles.

Market saturation is average.

The difficulty of starting a business is 7/10.

Business idea on how to open a cosmetology salon

The main business idea is to open an office in a shopping or business center. In this office, you or the specialists you hire will be able to provide various cosmetology services. If traffic is good, the cost of opening an office will quickly pay off, because such procedures are not cheap and are in demand.

First, you need to find a room and set aside a budget for renting an office at a business center or beauty salon, searching for craftsmen and arranging the room to suit their needs. One office can accommodate up to three masters, although only one person can work.

The services of a cosmetologist are often used by wealthy people who already work in a business center or visit it for work. For this reason, it is recommended to open a cosmetologist’s office inside a large center where various companies rent offices. This is an advantage over shopping centers: refurbishing a room with high ceilings inside a shopping center and coordinating this with the management will be a difficult task.

Advantages of this business:

1. You can open a cosmetology salon yourself. If you are a cosmetologist and want to start working for yourself, opening an office in a business center will be an alternative to providing services at home or in a clinic team.
2. Business does not require specific knowledge. You can take on such a project if you already have a qualification as a cosmetologist, or if you plan to hire a master. To understand the industry, you will need to analyze your closest competitors and their prices, as well as discuss your questions with a cosmetologist several times.
3. Possibility of a quick start with small investments and quick return on investment.

Staff

As a rule, a cosmetology office employs a cosmetologist, a massage therapist, and a manicure and pedicure specialist. Since this area is constantly developing, there is a shortage of qualified personnel in the labor market. Therefore, when drawing up a business plan for a cosmetology salon, be sure to include an expense item in it - employee training. Office workers must constantly improve their professionalism and follow all the latest innovations in cosmetology. Large beauty salons conduct master classes for their employees, and also regularly send them to advanced training courses.

The responsibilities of a cosmetologist include:

1. Performing procedures related to facial aesthetic cosmetology;
2. Aesthetic cosmetology of the body - figure correction, hair removal, SPA programs, etc.;
3. Preparation of medical documents;
4. Consultations.

The job description of a cosmetologist states that he must have appropriate education, a medical record, work experience and a well-groomed appearance. When hiring such a specialist, be sure to ensure that he meets all these requirements.

Cosmetologist at home - is it real?

Some masters provide cosmetologist services at home. This is legal, but it is advisable to have a separate room for receiving clients. Cosmetic services are an activity that can be legally carried out under the patent tax system. The cost of a patent depends on the region. To purchase a patent, you need to register as an individual entrepreneur. According to the law, you can only do certain procedures at home: you can do massage, body wraps, eyebrow and eyelash tinting, nail extensions, masks, cosmetic tattooing, spa care, comprehensive skin care, pedicure, facial cleansing.

List of cosmetic services without a license

The cost of services should correspond to the level of income of your clients. Before opening an account, evaluate your target audience and their approximate income.

Services without a license:

1. Epilation and depilation
2. Facial cleansing by any method
3. Massages
4. Masks, light peelings
5. Basic care for blemished facial skin
6. Hairdressing services
7. Manicure
8. Consultations with specialists in any field

As you can see, the list of services that you can provide without a license is not very extensive. It makes sense to either create an LLC, obtain a license and expand the list of services, or specialize in any of the services listed above.

Business technology

Only after the types of services that will be provided in the cosmetology salon have been determined, you can begin to arrange it. When creating such an establishment, you should understand that the client who comes to the salon expects to receive high-quality services and dreams of feeling like a queen. By allowing her to do this and completing all the procedures at a high level, you can expect that she will return again and bring her friends.

The beauty salon is based on regular clients. Having created a certain reputation and won the trust of visitors, we can talk about the success of the event.

Photo of a cosmetologist's office

Business plan for a cosmetology salon

To legally open a cosmetology office, you need to register as an individual entrepreneur, that is, an individual entrepreneur, or create an LLC. If you do not want to expand your business to a clinic or a series of offices with various services in the future, it makes sense to register as an individual entrepreneur. This legal form will not allow you to provide unlicensed services, but it will greatly simplify your work. In addition, you can complete the registration of an individual entrepreneur in a much shorter time than with an LLC. An individual entrepreneur is registered within 5 working days at a branch of the tax service in your city, requires payment of a fee of approximately one thousand rubles, as well as two copies of your passport and a statement of payment from the bank.

When registering as an individual entrepreneur, make sure that the list of cosmetology services does not include those that require a license. The list of services without a license is given above.

If you want to get a license, you need to provide the department of the financial department of your city with certificates for equipment, specialist diplomas, rental agreements for premises, permits from the fire inspectorate and SES, as well as an agreement for equipment maintenance by specialist technicians.

Production plan for a beauty salon

After registering a business, you need to choose a premises to open it. Profitability will directly depend on the location of the office. Choose business centers in residential areas or take a separate office in an already operating beauty studio in the city center.

When designing the premises, you need to take into account the requirements established by the Ministry of Health. The minimum room area is 20 square meters. 20-25 square meters will be enough for you for one master, equipment placement and a small warehouse. If you are opening an office in a business center, you will need to allocate space for a wardrobe, a warehouse, and a small waiting room. Thus, the size of the room increases to 40 square meters. Don't allocate space for a restroom because there is already one in the business center or salon. If there is a lounge area on your floor, then you can do without a place for clients to wait for the master.

Write down in the production plan how you plan to decorate the cabinet, and what materials will be required for this. The premises need to be kept clean, so when concluding a lease agreement with the business center, check whether cleaning services are included in the rental price. Usually the cleaning lady comes twice a day at the allotted time.

Then you will need to purchase the equipment necessary for the services, as well as select the craftsmen or craftsman who will work for you.

If you provide cosmetologist services at home or rent an office, your own equipment will be a prerequisite for running a business. Masters can come to you with their own equipment, but it is best to purchase basic things in advance.

You will need:

• baths for washing with a steam system that opens the pores of the skin;
• sterilizer for various attachments;
• Darsonval apparatus (not subject to licensing);
• several laser attachments for facial skin correction.

If you yourself are a cosmetologist and will receive clients yourself, it makes sense to look back at the experience of existing clinics and look at the list of procedures on various devices. You can choose several devices from their arsenal to keep up with the competition. If your money is not enough to buy the latest equipment, focus on laser treatments, masks and treatments for combination and problem skin.

If you hire a specialist for your office, his responsibilities will include performing all the procedures stated in the price list. If you open an account for yourself, you will need to do the same, but additionally deal with the administration of the account and all the documentation. Outsourcing accounting services will cost from 5 thousand rubles per month.

Enterprise profitability

Now let's look at a brief business plan for a cosmetology salon with calculations. To do this, we will give an example of a real-life salon with an area of ​​45 m2, which operates in a small town with 300 thousand people. Preliminary expenses will be:

1. Registration, obtaining a license and other documentary costs - 30 thousand rubles.
2. Purchase of equipment for basic cosmetic procedures - 200,000 rubles.
3. Indoor repairs - 150,000 rubles.
4. Purchase of cosmetics, underwear and various accessories - 150,000 rubles.
5. Marketing program and other expenses - 100,000 rubles.

An office can be organized in an ordinary apartment

Marketing includes the production of signs, outdoor and print advertising, as well as ordering advertising on the Internet. That is, you will need approximately 650 thousand rubles for initial expenses. Next, we calculate fixed costs:

1. Payment of wages to 2 employees - 50 thousand rubles per month.
2. Rent and utility costs - 40,000 rubles per month.
3. Taxes and other expenses - 10,000 rubles per month.

That is, every month you will have to pay about another 100 thousand rubles. Next, let's move on to calculating profitability. A standard salon is visited by approximately 10–12 people per day, the average bill is 700 rubles. The salon brings in 700x10=7,000 rubles a day, 7000*26=182 thousand is profit per month, that is, net income is about 80 thousand per month. The investments made will fully pay off in 8–10 months, although in reality it is usually 10–12 months, because you are unlikely to receive a constant flow of clients from the first day.

Attention:

The calculations provided are approximate and do not take into account the realities of your business. But in general, practice shows that with the right approach, an office really pays for itself in a year and begins to generate a stable profit.

Marketing plan

Opening your own beauty salon is quite simple and quick. You need to launch an advertising campaign with a photo of a cosmetologist’s office and prices for the most popular procedures in your chosen segment. Advertising will work best on social networks and on large city portals, where you can place a banner for your office. Teasers, banners, targeted advertising can bring you your first clients. The rest is a salon sign and advertising brochures, as well as word of mouth.

Registration and organization

Starting any own business requires its registration with the relevant government authorities.

Required Documentation

The list of necessary actions to open a cosmetology salon and obtain the necessary documentation is as follows:

• registration of an individual entrepreneur (individual entrepreneur) or LLC (limited liability company) with the tax authority at the place of the legal address of the entrepreneur;
• registering as a tax payer, obtaining a certificate;
• registration with the pension fund and health and social insurance funds;
• conclusion of a lease agreement;
• purchase and registration of a cash register;
• concluding contracts for garbage removal and solid waste disposal;
• obtaining a license from the Ministry of Health to provide types of services that are classified as medical (all types of therapeutic massage, peeling and callus removal, various anti-cellulite procedures, electrolysis, lymphatic drainage, removal of ingrown nails, mesotherapy, microdermabrasion, cryodestruction, invasive procedures);
• obtaining documents from the SES and state supervision regarding the premises’ compliance with the requirements for similar facilities (these permits are obtained after the office is fully prepared for opening and staff are recruited).

You need to be especially careful when obtaining a license. First of all, you will need to prepare all the papers, these include:

• constituent documents;
• certificate of state registration;
• lease agreement (or title documents);
• quality certificates and certificates for equipment and equipment;
• equipment maintenance agreement;
• documents on the education of employees who will carry out licensed procedures.

The premises and its design

When looking for premises to house a cosmetology office, you should pay attention to objects located in public areas where a large number of potential clients pass daily:

1. In the central part of the city on the streets facing the roadway.
2. Near large operating organizations and institutions.
3. In the mall.
4. In residential areas - for many clients, along with the quality of service, close proximity to home is also an important factor.

The design of the premises must first of all be carried out in accordance with the standards of the document “Sanitary and epidemiological requirements for the placement, structure, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services”, SanPiN 2.1.2.2631-10.

Among the main requirements are the following:

• the location of this kind of objects is permitted in built-in and separately located buildings, on the first floors (with a separate entrance and autonomous ventilation), in basements and ground floors (subject to the necessary standards for air exchange and lighting);
• Carrying out various types of procedures should be carried out in separate rooms, or protected by partitions with a height of at least 1.8 m;
• materials for interior decoration must be completely safe for human health, for which there must be appropriate confirmation;
• the surface of walls and equipment must have a structure and configuration that allows for high-quality cleaning and disinfection;
• the premises must have a water supply and sewerage system;
• The cabin area is calculated based on the norm of 12 square meters per seat, each subsequent seat will require 2 square meters more.

Equipment and facilities

Opening an office will require the acquisition of all necessary equipment and equipment to provide high-quality services to clients. The equipment is selected depending on the focus and type of procedures that will be provided. Here is an approximate (basic) list of what is needed:

• mirrors;
• furniture for the administrator (stand and chair);
• furniture for clients;
• cosmetic chair;
• screw chairs;
• wash basins;
• steam bath;
• tweezers, scissors;
• sterilizers;
• spatulas;
• beaks;
• specialized spoons (Unna, Vidal);
• napkins;
• negligees for clients;
• headscarves and hats for clients and staff;
• clothing for staff.

Range of services

The range of services provided can be very extensive, but the most popular are the following:

1. Regular and therapeutic massage.
2. Hair removal (epilation) from various parts of the body.
3. Face cleaning.
4. Various body and face care procedures.
5. Consultations with a cosmetologist without and before procedures.
6. Piercing.
7. Makeup.
8. All kinds of hairdressing services.

Staff

The number of clients of a cosmetology salon and its profitability largely depend on the level of qualifications and skill of the employees.

First of all, it should be understood that when recruiting personnel, it is imperative to ensure that the candidate has specialized education, confirmed by the presence of diplomas or certificates of completion of qualification courses or participation in master classes.

All employees must undergo appropriate medical examinations and tests, which are subsequently entered into the health record book. It is important to monitor the frequency of renewal of marks in it and renew it in a timely manner, bypassing the necessary doctors.

The list of key employees required to work in the salon is as follows:

• hairdresser;
• masseur;
• stylist;
• visagiste;
• a doctor of the relevant category;
• administrator;
• cleaning woman;
• accountant.

Employees' salaries are calculated based on a percentage of the work performed, which may vary depending on the level of qualifications, work experience and the availability of a client base.

In this case, a cleaner and an accountant can have a permanent salary.

Marketing

For a good start to a business and its successful development, you need to use the following advertising techniques:

1. The presence of an original, memorable name for the office, a bright sign that is illuminated at night and attracts the attention of the external decoration of the office.
2. Distribution of flyers, advertising leaflets in the office area.
3. Advertising on social networks and on various specialized forums.
4. Creating your own website containing the range of services provided, their prices, contact information, as well as positive customer reviews.