How to open a beauty salon from scratch - business plan and instructions

Hello, dear readers of our site. Today in the Business Ideas section there is an article about how to open a beauty salon. Among my friends there are successful entrepreneurs in this field. Again, just opening a beauty salon is not enough. We need to invest energy in its development, popularization and, of course, advertising.

Content

Methods of registering as an entrepreneur and taxation
Documents and controlling organizations
How to choose a salon concept - types of beauty salons
Requirements for the location of a beauty salon
Beauty salon equipment
Consumables for beauty salon
Requirements for personnel in a beauty salon
How much does it cost to open a beauty salon - total costs
Beauty salon business plan
How to attract first clients to a beauty salon
Problems at the salon opening stage
Where to buy equipment for a beauty salon
Search for specialists in a beauty salon
Obtaining permission from government authorities
Poor idea of how much money you need to open a beauty salon
Advantages and disadvantages of opening a beauty salon as a franchise
9 common mistakes newbies make when opening a salon
Error 1: No opening day promotion
Error 2: Outdated methods in providing services
3 mistake: Ineffective advertising
Error 4: Unprofessional work of administrators
Mistake 5: Lack of corporate culture
Error 6: Lack of measurement of salon activity
Error 7: There is no personnel selection system
Error 8: Incorrect value pyramid
9 mistake: Lack of salon position and individual approach to the client

We begin to collect a package of documents for the hairdresser with registration

Start by choosing a legal form. The legislation does not provide for any specific legal status, so the choice is up to the entrepreneur.

If you open a hairdresser alone or not in the city where you are registered, then it is better to register as an individual entrepreneur. Registration as an individual entrepreneur is faster and requires fewer documents. In addition, individual entrepreneurs have more tax benefits and easier reporting documentation.

For those who open a hairdressing salon together with a partner, it is better to opt for registering an LLC. LLCs also have advantages compared to other legal forms: special taxation systems, the size of the authorized capital and lower economic risks.

OKVED code for a hairdressing salon: 93.02 “Provision of services by hairdressing salons and beauty salons.”

A certificate of registration of an individual entrepreneur or legal entity will be the first document for opening a hairdressing salon.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.

The beauty salon must be registered with such authorities:

City or district administration;
SES;
Vodokanal;
Fire Department;
Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with the full list of requirements from the SES; they are spelled out in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

basements of houses cannot be used for salons and hairdressers;
it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
a prerequisite is the presence of sewerage and water supply;
ventilation systems should not be combined with ventilation of residential apartments and public premises;
interior wall decoration should not be done using paper wallpaper;
The illumination of each workplace must be at least 40 lux.
the entrance to the salon should be separate;
the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The following requirements apply to the equipment:

mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
All technical equipment must have warranty service, as evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES:

logs: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
medical books for each master;
agreement on the removal of: garbage, hair, medical waste;
if there is no disposable linen, then an agreement with the laundry;
documents for the ventilation system (transfer acceptance certificate and passport);
agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

staff briefing log;
fire alarm documents;
evacuation plan in case of fire;
order appointing an employee responsible for fire safety;
employee action plan in the event of a facility fire;
document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the salon does not provide medical services, then licensing of activities will not be required.

Compliance with fire safety standards

An important step in opening a beauty salon is ensuring fire protection. The guidelines should be:

federal laws No. 123-FZ of July 22, 2008, No. 69-FZ of December 21, 1994;
government regulations No. 390 of 04/25/2012, No. 947 of 09/20/2016, No. 113 of 02/17/2014;
set of rules 9.13130.2009;
Order of the Ministry of Emergency Situations of Russia No. 645 dated December 12, 2007.

All regulatory requirements can be divided into several categories. The first block concerns the maintenance of a building or premises, the second - training personnel in safety rules, the third - the condition of equipment. The list of required documents is impressive:

Orders on the appointment of responsible persons. The powers of the chief safety inspector are vested in a specialist who has successfully passed the fire safety minimum. The ID must be valid. The employee is responsible for instructing personnel, monitoring the condition of electrical equipment and the completeness of fire protection equipment. A sign with the contact details of such an employee is attached in the administrative area.
Evacuation plan. The circuits must be placed in rooms where 50 or more people can stay at the same time. A similar requirement applies to buildings with at least 10 workplaces on one floor. The plan shows the storage point for primary fire fighting equipment.
Guidelines for personnel on evacuation. Every six months, the owner of a beauty salon is required to organize practical classes according to a specially designed program.
Signs for smoking areas. The security system must be introduced by order. Employees are prohibited from smoking in their workplaces and in customer areas.
Fire safety declaration. The document is submitted to the territorial bodies of the Ministry of Emergency Situations of the Russian Federation in accordance with paragraph 5 of Article 6 of Law 123-FZ. The responsibility lies with the property owners. The form is drawn up once and submitted before the building is put into operation. The requirement applies to strictly defined objects listed in Order No. 91 dated February 24, 2009. Tenants have the right to request a copy of the declaration from the owner of the capital structure.
Instructions and programs. The basis of the security system is the introductory regulations. It describes the basic rules of conduct in case of fire, preventive measures and principles of first aid. Instructions are an addition to the program. They are developed individually for each position.
Control logs. Order No. 645 of the Ministry of Emergency Situations of the Russian Federation approved the list of registers that organizations must maintain. Owners of hairdressing and beauty salons are required to record introductory and periodic briefings in separate books. Logs for checking the serviceability of equipment, accounting and maintenance of fire extinguishers are mandatory. A separate register will have to be maintained for electrical safety training for employees.
Fire prevention plan. The local act is developed by the specialist responsible for fire protection. The contents of the document are determined taking into account the characteristics of the premises, the number of clients and the specifics of the services.
Agreement for installation and maintenance of alarm systems. The installation of a warning system is required by SP 5.13130.2009 (clause 38 of Table A3 of Appendix A).

Important! When opening a beauty salon, you do not need to obtain a fire certificate. The document will not be required even when obtaining a medical license for certain services (Government Decree No. 291 of April 16, 2012).

Beauty salons were not included in the list of industries subject to periodic inspections by the Russian Ministry of Emergency Situations. You should expect a visit from employees only in case of complaints or gross violations.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman? First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

Marketing research – sociological surveys and other statistical indicators that give an idea of the solvency and needs of future clients – will help answer these questions. A good research option is to visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

Economy option - salons that provide inexpensive manicure, hairdressing, and some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
Business class already means premises with high-quality finishing. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
VIP class, Luxury, Prestige . Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually at a high price, are performed by highly qualified craftsmen.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher. VIP salons are usually closed. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Forward-thinking, experienced entrepreneurs first open a budget salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?

We need to pay attention to the popularity of this place, that is, its trafficability.
It is important that there are no other similar salons nearby with the same range of services.
The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rent in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

The number of people coming to the shopping center;
The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

List of services provided

In order to open a small or large hairdressing salon, we must clearly understand what services will be provided to visiting clients.

The larger your establishment, the more services from this list you will provide. It should be understood that there is no point in organizing hair spa treatments for an economy class hairdresser. And the lack of opportunity to wash your hair will clearly not be a plus for an elite beauty salon.

Standard services that ideally should be provided even in an economy class hair salon:

A haircut
Model haircut
Laying
Perm
Manicure
Shaving

Hair salon services for middle class clients:

Cosmetologist services
Pedicure
Beautiful nail painting
Braiding
Modern haircuts
Lamination
Bioperm

Services of large beauty salons:

Stylist services
Creating an individual image
Author's haircuts
Professional make-up
Hair spa treatments

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is:

a chair that swivels for the client;
large mirror;
shelves and racks for tools;
water heater;
sink combined with a chair.

If the salon offers manicure services, you should purchase:

comfortable seating for the master and the client;
table;
hand baths;
lamp with UV rays for drying gel polish;
autoclave for sterilizing instruments.

Cosmetology services will require purchase:

special chair;
mirrors with shelves and lighting;
refrigerator for cosmetics;
tool cabinet;
special couch;
sinks with cold and hot water;
devices for carrying out procedures.

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

combs, different in shape and purpose - 4 pcs.;
straight scissors – 3 varieties;
hair clipper;
hair brushes – 3 pcs.;
thinning scissors – 2 types;
straight razor – 1 pc.;
brushes for hair coloring;
towels, napkins;
curling irons of different thicknesses;
hair dryer - 2 pcs.

Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

There are no special requirements for the education of employees when it comes to unlicensed household services of the salon - cosmetics and hairdressing (makeup, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

hardware tattoo;
deep and medium peelings using chemical compounds;
rejuvenating procedures with injections.

A cosmetologist can work in a salon with a secondary medical education with a specialty in “Nursing in cosmetology.” You must have the appropriate certificate on hand. Performs the following procedures:

superficial and chemical peels;
gentle hardware cosmetic procedures;
medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.
The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

administrator;
accountant;
cleaning woman;
client manager;
storekeeper;
security guard.

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

creating a growth system for young professionals;
constant opportunity for craftsmen to improve their skills;
ensure that new masters have clients;
send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

repairs - from 150 thousand rubles;
purchase of furniture and equipment : hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
cosmetics (curling, styling, coloring compositions, shampoos), napkins, towels - all with a supply of 2 months - from 150 thousand rubles;
advertising costs : flyers, signs, banners - from 30 thousand rubles;
salary for employees (depending on revenue) – 40-60 thousand rubles;
accountant services , introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month – from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be the same times higher. The payback period will be the same, if not faster.

To avoid operating at a loss, you must adhere to the following rules:

The net profit of any service should be 30%, no less.
The number of regular customers after six months of operation of the establishment should be 60 percent of the total number of visitors.
If cosmetics are sold, it should bring in 20% profit.
To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the salon’s operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
The administrator receives 1% of all salon profits as a bonus.
When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

What else is needed when operating a beauty salon?

The following steps for individual entrepreneurs are desirable, but not required.

If an individual entrepreneur uses a simplified procedure, then he needs to buy a cash register and register it with the tax office. In this special mode, the cash method of income recognition is in effect, and cash is required.

For UTII and PSN, the tax does not depend on the income actually received, therefore entrepreneurs have the right to issue BSO (only on imputation) or sales receipts as confirmation of payment.

A current account for an individual entrepreneur is not needed, but it is worth considering that many clients today prefer to pay for services with bank cards. In this case, the money should go directly to the individual entrepreneur’s current account; a personal bank account is not suitable for receiving income from business activities.

Moreover, having a current account with an Internet banking system, it is more convenient to pay with suppliers and pay taxes. The cost of opening a bank account is about 1000 rubles. There is no need to report the opening of an account to the Federal Tax Service; this must be done by the bank itself.

By law, a seal is not required for entrepreneurs. But in its absence, problems may arise when working with suppliers of consumables and cosmetics.

Many may simply refuse to work with an individual entrepreneur without a seal. Thus, it is better to spend money on making a seal. Moreover, its cost is low: only about 500 rubles.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to write a business plan;
Structure and sections of a business plan.

How to attract first clients to a beauty salon

Let's look at 4 types of advertising that can be used for a beauty salon.

Advertising brochures should be beautifully and colorfully designed. It is better to distribute them to nearby houses via mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
The sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
Electronic reference book 4 Geo and 2 Gis . You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
Advertising on local television . It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

It will help you!
Effective advertising on the Internet for a beauty salon, hair salon or nail salon

What contracts will need to be concluded?

Documents for opening a hairdressing salon include not only a basic package of papers. This requires a wider range of required documentation. For example, in Moscow and the region, you will have to draw up an agreement for waste removal, appoint someone responsible for the implementation of fire safety rules, and undergo appropriate training. Mandatory papers also include log books for entering data on the frequency of sterilization of instruments, general cleaning, and the use of bactericidal and disinfectants used by employees.

When opening a beauty salon in Moscow, its owner receives a conclusion from Rospotrebnadzor. What will happen if this is not done? Businesses will simply not be allowed to operate. This is why it is better to strictly follow the standard procedure and not try to go against the system.

Sanitary safety

For a beauty salon, fairly high sanitary safety standards apply. Each such service enterprise needs to develop an individual production control program, according to which personnel will be trained. Installed (and mandatory for use) sterilization equipment must be examined by SES specialists with the subsequent drawing up of conclusions and reports. It is mandatory to conclude contracts for:

sanitization of the ventilation system;
disinsection and disinfection of ventilation and air conditioning systems;
control of rodents and insects (mandatory for all hairdressing salons and nail studios);
waste removal - both salon-specific (hair, nails) and household waste;
undergoing medical examinations by staff, including medical registration. books for SES.

A complete list of documents for a beauty salon or hairdresser can be obtained from Rospotrebnadzor or from specialists from the sanitary and epidemiological station.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who can easily learn a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.

Poor idea of how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Important to read!
How to come up with a hair salon name
Ready-made business plan for a hairdressing salon with calculations

How much money do you need to open your own beauty salon?

To open a good beauty salon, you will need at least 1,500,000 rubles, entrepreneurs assure. This amount will include costs for:

rental of premises
public utilities
repair
equipment
Consumables
cash machine
furniture
registration of a medical license - if necessary
payment of state duty for registration of a legal entity
advertising campaign
signboard
creation of a website and group on a social network

The most expensive thing on our list is renting and renovating the premises

. So, if you focus on a beauty salon with an area of 100 m2, then the rental rate will be on average 110,000 rubles, and utilities - 10,000 rubles. Typically, landlords immediately demand payment for the first and last month of rent, that is, 220,000 rubles. Developing the interior design and performing repairs costs about another 400,000 rubles. Total - 630'000 rubles.

In second place is the purchase of equipment, furniture and consumables.

. A minimum of 100,000 rubles will be needed to equip 4 hairdressing stations and 2 washes, as well as the purchase of a dryer. Purchasing a manicure table, a manicure lamp and a pedicure chair costs about another 30,000 rubles. Buying a solarium - 400,000 rubles. Phototherapy, lifting and scrub for a beauty salon - about 40,000 rubles. Professional photoepilation device - 40,000 rubles, wax epilation kit - 3,000 rubles. Consumables for a month - 100,000 rubles.

In addition, you will need cash register equipment. For example, a fiscal recorder that connects to a computer costs about 25,000 rubles.

The salon also needs: a reception desk - at least 7,000 rubles, a sofa for the waiting area - 8,000 rubles.

In total, we will receive 753,000 rubles - at least this much money will have to be spent on furniture, equipment and consumables when opening a beauty salon from scratch.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon under a franchise or in other words, franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

organization of work and a detailed business plan are provided by the parent company;
Sometimes advertising costs are also covered by the franchise representative.

Minuses:

strict compliance with the instructions of the main company;
The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

Registration of beauty salon and cash register

As already mentioned, a cash register is only necessary for limited liability companies, and individual entrepreneurs can easily earn money without it. According to the requirements of the law “On the use of cash register equipment when making cash payments and (or) settlements using payment cards” dated May 22, 2003 No. 54-FZ, an individual entrepreneur can use strict reporting documents, and this gives him the right not to acquire or use cash register equipment. The absence of a cash register does not relieve the entrepreneur from the obligation to draw up primary documentation. He must document his services with invoices and sales receipts.

For those organizations whose owners nevertheless decide to purchase a cash register, it is necessary to register it with the tax authority. Registration is carried out within 10-20 working days. But some cash register sellers provide services for registering equipment for tax purposes in a shorter period of time. The waiting time can be reduced to 3 days.

9 common mistakes newbies make when opening a salon

What does a beauty salon need to be profitable?

proper marketing;
advertising campaign;
business processes;
professional craftsmen;
high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay great attention to advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? A massive advertising campaign is what you need to open a beauty salon.

Firstly, create a website, place on it all the services of the establishment, advantageous offers, advantages of treatment, a description of the qualifications of the masters, tell us about the cosmetic products you use.
Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the open day, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Proper, effective advertising is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

politeness to regular and potential clients;
awareness of all salon services and all the features of their implementation;
well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon does not need specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

The salon concept is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.