We are opening a lounge bar in your city. A complete overview of the business idea.

What is a lounge bar

There are no clear characteristics that distinguish a lounge bar from an ordinary cafe. Therefore, experts will always find something to argue about when talking about the difference between one establishment and another. But the popularity of lounge bars is growing, and budding entrepreneurs have the opportunity to open an interesting place that will attract visitors.

The word Lounge has many translations from English - living room, lounge, sofa, and even idle pastime. The main distinguishing feature of the lounge is its style. It is completely different from the one in noisy bars and discos, hectic cafes or prim restaurants. Everything is simpler and quieter here.

You can allocate a place for a lounge area in a regular cafe or restaurant - or make a lounge bar in a billiard room, or open your own private lounge club for VIP clients, where live music will play and the same calm, and maybe business conversations will be held. There are many options.

The list of services for a bar is the same as for any food outlet - food, drinks, hookahs.

Comparison of Lounge Key and Priority Pass

An analogue of the Lounge Key program is Priority Pass. There are some similarities between the two services, but there are also certain differences:

• Lists of airports with VIP areas for program participants are published on the websites of both programs. Priority Pass has a search by region, locality, Lounge Key has the same system.
• Both sites contain a detailed description of the service.
• To join the Priority Pass club, you can register on the official Internet resource or upon receipt of the appropriate premium category bank card. Lounge Key allows registration only through banking institutions that are partners of the service.
• Priority Pass provides a separate card for lounge access. You can enter the Lounge Key premises after presenting your bank card.

Important! Cards from both systems are issued free of charge, but participation in the programs will require an annual fee.

It is also necessary to comply with a number of conditions established by the programs. Thus, to issue a Priority Pass card, a bank client must have a minimum account balance and ensure the established cash flow.

Obtaining a card from any of the above programs provides not only access to VIP lounges at airports, but also some other benefits:

• assigning an individual bank manager to the client;
• withdraw cash from any ATM without paying a commission;
• 24/7 technical support;
• conversion of funds at a favorable rate;
• concierge service.

Since the cards are considered premium, they are subject to special conditions. You can check their specific list in your banking department.

All cards are personal and use by unauthorized persons is prohibited. Priority Pass offers cards in a virtual format, but not every lounge has devices to read data from such media. There are more reviews about Priority Pass, since this program appeared earlier than Lounge Key.

Lounge bar registration

The most convenient form of business activity here is a limited liability company. That is, you, as the owner of the lounge space, become a legal entity. LLC allows you to quickly register a business with a simplified taxation system. Individual entrepreneurs do not have the right to sell alcohol, but for a lounge this is still important.

Registration requires specifying the OKVED code. In this case, there are several of them:

• 56.10.11;
• 56.10.19;
• 56.10.13;
• 56.30.

Once registration is completed, you need to take care of obtaining a license. Without it you will not be allowed to sell alcohol. As a rule, local governments have all the powers to grant a license.

Licenses, in turn, are classified according to several criteria, including the amount of ethyl alcohol in the drink. Therefore, try to obtain permission to sell alcoholic beverages that are not regulated in terms of the amount of ethyl alcohol in them. To do this, prepare the following documents:

• Charter of your lounge bar;
• Establishment agreement;
• The decision of the founders (minutes), which states the selection and appointment of the director, as well as the order on the entry into force of his official powers;
• Certificate from the tax office of registration;
• Certificate of state registration of the lounge bar;
• Extract and certificate of the Unified State Register of Legal Entities;
• Bank details;
• Lease agreement or certificate of ownership of the premises;
• A copy of the document indicating that the license fee has been paid and a receipt indicating that the state duty has been paid;
• Cash register registration card;
• A certificate from the tax office stating that you have no debts;
• A certificate confirming that the object of trade fully corresponds to the type of your activity;
• Certificates from tax and sanitary-epidemiological inspections;
• Application for a license;
• Certificates (or better copies) of the conformity of technological equipment.

Registering your lounge space also requires an authorized capital of three hundred thousand rubles and funds to pay the state duty - which is 40,000 rubles per year.

Step-by-step plan on how to open a lounge bar

Business registration

What is a lounge cafe? It’s still the same catering outlet, so the registration process is standard for this kind of establishment. But the main thing is that you need to register an LLC, because an individual entrepreneur does not have the right to sell alcohol and offer hookah. And clients of lounge bars love not only to relax in silence, but also to drink their favorite alcoholic drink in good company. Make sure there is a sufficient assortment of it.

The minimum authorized capital for a lounge establishment is 300,000 rubles. Also, to sell alcoholic beverages you need a license, which must be renewed annually. The annual cost of a license is 40,000 rubles. It is issued by local governments. To obtain it you will need a lot of time, patience and a lot of documents. But this magical piece of paper is worth it. The markup on alcoholic drinks in such establishments is prohibitive. To save effort and avoid any mistakes when obtaining a license, it is better to seek help from companies that have specialists in these issues.

Documents required to obtain a license:

Choose the following OKVED codes:

• 10.56.11 - Food services with full restaurant service;
• 56.10.19 - Other food services), 56.30 (Services for serving drinks;
• 56.10.13 - Services for providing food in self-service establishments;
• 56.30 - Beverage service.

You will also need:

• fire department permit;
• SES permissions;
• product certificates;
• cash register equipment.

How to choose a room

According to the law, a lounge bar should not be located next to educational, sports or medical institutions. It is mandatory to have an alarm and a safe, and the room must be at least 50 square meters. Keep in mind that in addition to the guest area, you need to have space for utility rooms for staff, a kitchen and a bathroom.

As usual, location is half the battle. It is best to find a room in the center, where entertainment venues are located and where people most often go on vacation. Of course, there should be no competitors nearby. However, remember that a restaurant or an ordinary bar is not your competition at all. It is quite possible that, due to the contrast, they, on the contrary, will help you find clients and achieve success. Tired of loud music, vacationers will move to your establishment.

An elite area of ​​the city where wealthy people live is also suitable for opening a lounge bar. Another option is to rent part of the space in a restaurant and open a lounge area there. The business district is also a good choice. Wealthy businessmen, after a hard day at work, will gladly choose to relax in a quiet place. By the way, business negotiations are often held in such establishments.

However, it is not necessary to target the lounge bar at wealthy people. It is not a fact that this will bring less profit.

Important! A lounge bar cannot be located on the first floors of a residential building.

The premises must have all necessary communications. It is worth noting that for safety reasons, special attention must be paid to ventilation, since hookah will be smoked in the hall. Good sound insulation is required.

Design and decoration

It is very important to choose the right design that matches the atmosphere of the establishment. It is customary for lounge bars to have a common room, as well as completely isolated small rooms. They can be decorated in different styles. You can zone the interior with design.

Isolated rooms usually serve hookah and have enhanced ventilation and smoke removal systems. Live music often plays in the common room. It is important to correctly determine its format; jazz, for example, will do.

Unlike ordinary bars, where high bar stools are placed, the hallmark of lounge establishments are low armchairs, sofas and tables. They are more conducive to rest and relaxation. They should be soft and comfortable.

Of course, maybe the entrepreneur has his own ideas and ideas for design. This is wonderful. But if not, then it is better to seek help from professionals. A designer who has experience in designing such establishments will create an interior that people will like. Accordingly, it will help attract and retain clients. Aesthetics are very important in this matter.

Payment to a designer depends on many parameters, ranging from the size of the room to the level of the specialist. On average, for the minimum premises required by law, you will need about 50,000 rubles.

Pay attention not only to the interior. A beautifully designed facade, an interesting sign - everything will contribute to success. What is very important is parking spaces for cars. This is a particular problem in large cities and metropolitan areas. Its absence will negatively affect the reputation of the point.

Furniture and equipment

First of all, a cash register is extremely necessary, since we are talking about the sale of alcoholic beverages. In addition, you will need to purchase:

• furniture for the common room and individual rooms;
• equipment for the kitchen, bathrooms and utility rooms;
• bar displays;
• Lightning equipment;
• hookahs;
• dishes;
• computer or laptop;
• musical equipment.

It is quite difficult to determine costs, since, say, prices for furniture vary quite a lot. You can get by with 50 thousand, or you can swing it and reach a million. But since the Lounge bar is an expensive establishment for respectable clients, it’s definitely not worth saving on furniture. It should be low, comfortable and presentable.

However, you can do without armchairs and sofas altogether. Lounge bars are often decorated in Oriental or Chinese style. In this case, you will need a lot of voluminous pillows, ottomans and rugs. Clients will sit directly on the floor. This could be your highlight.

The cost of all furniture and equipment depends on your choice. But on average, count on about 2 million rubles. An entrepreneur can save a little on kitchen appliances if he chooses semi-finished products rather than a full-fledged kitchen. Just keep in mind that the products must be of the highest quality.

Requirements for a lounge cafe premises

Lounge cafe is a room that is not located on the territory of educational institutions, as well as medical, sports and other similar types. But remember that it is prohibited to sell alcohol closer than 100 meters from such public places.

The next requirement is that the lounge bar/cafe/area must occupy an area of ​​at least 50 square meters. The territory must be provided with a security alarm, a safe for money and documentation of the establishment.

When choosing a room, pay attention to its location relative to the city center. The closer you are to it, the more popularity you can gain in a minimum amount of time. Also focus on your target audience. Lounge space, as a rule, is chosen by very wealthy visitors. This means that it would be a good idea to locate it next to other elite establishments in the city.

However, targeting a bar or cafe only at wealthy clients is entirely your choice. You can create a pleasant meeting place for people of average or limited financial means. By the way, it is likely that such an establishment will generate more profit than an elite one - due to high attendance.

When choosing a room for your lounge, find something closer to the noisy places of the city to play in contrast - offer your potential clients an alternative. In addition, this way you won’t have to come up with your own chips in the fight against competitors, because with this arrangement you won’t have any.

Room

The legislation establishes certain requirements for the Lounge bar premises:

• It should not be located on the territory or at a distance closer than one hundred meters to medical, educational, sports, etc. premises;
• minimum area - 50 sq.m;
• It is necessary to have an alarm system, a safe, and cash register equipment;
• The minimum amount of authorized capital is 300 thousand rubles.

Choosing a location is a key factor in the success of your bar. Usually such establishments are launched:

1. In the city center, where the majority of the population rests. The disadvantages here are expensive rent and a lot of competition, but the advantages are a huge flow of potential clients who come here on vacation.
2. Another option is business districts. Most often, visitors to lounge bars are people with above-average income, so they are often located in elite areas.
3. Recently, entrepreneurs have begun to launch economy class lounge bars for visitors whose financial capabilities are limited. Such establishments can also be located in residential neighborhoods. The main thing is a competent analysis of the target audience and a thoughtful pricing policy.
4. A good idea is to open a lounge bar near a club or a noisy restaurant to offer visitors an alternative and play on the contrast. You won't have to compete with such a bar or restaurant: people will come to you to take a break from the noise. As practice shows, visitors perceive a club and a quiet lounge bar completely differently.
5. Finally, another option is not to open a separate establishment, but to open a separate room in the restaurant.

As you can see, there are different Lounge bar formats. If you are limited in funds, you can offer cooperation to any cafe aimed at visitors with an income of at least average, and open a separate lounge there with a pleasant, quiet atmosphere. From a financial point of view, it will cost much less.

Lounge bar design

A distinctive feature of the lounge bar is the atmosphere of calm and tranquility. You can create such an atmosphere with the help of dim lighting and lyrical music. Mandatory elements are low, comfortable upholstered furniture and stylish coffee tables.

It is recommended to zone the lounge bar space in such a way that one zone is large for performing groups and their spectators, and the other contains separate rooms for private communication. They do not have to be isolated from each other, but they need to be fenced off.

Hookah is the calling card of any lounge bar, so find a place for a hookah room in your premises. Or you can offer hookahs to clients in closed rooms. It should be noted here that smoking rooms require a rather complex ventilation and smoke removal system. Make sure that hookah bars are isolated from the rest of the room.

Professional designers will help you create a unique interior ambiance. Tell them your ideas in detail - and you will get what any visitor to such a bar dreams of. In addition, the designers themselves will give you practical advice on design, taking into account the convenience of the location of a particular zone and the color combination of shades for each of them. Aesthetic appeal and comfort are what distinguishes a lounge space from any other leisure establishment.

The cost of a designer’s work is directly related to the size of your lounge space. The larger it is, the higher the price per square meter. In general, 100 square meters of work is estimated at about 90,000 rubles per project.

An alternative to professional design help can be your creative side. You can completely design the design of your lounge bar yourself and implement it.

In addition to the interior, one cannot help but pay attention to the exterior, in particular the sign. It should be clearly visible from the street, from the roadway. Of course, the sign should please your potential customers and attract them. The exterior component of the project includes the issue of parking. Its absence will lead to an outflow of lounge bar visitors.

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It’s not forbidden to live easy! Recently, this direction has gained great popularity. This is not even a musical style, it is a way of thinking, good taste in music. The lounge combined various musical styles: ambient, acid-jazz, dub, nu-wave, progressive, intelligent dance. In general, lounge is light music that will allow you to distract yourself for a while and dream. It can be heard in fashionable clubs, coffee shops, fitness clubs and fashion stores, in a word, wherever an intelligent and educated public gathers. What is a lounge? Lounge - can be cocktail, fast or slow. Whatever. Lounge is a collective style that grows in an unknown direction, like a bindweed reaching towards the sun.

From the history of the lounge The history of the lounge is contradictory. Some believe that this is music that largely grew out of acid jazz. In general, this whole story with light music began in the modern era with acid-jazz, which is associated with the group “Us3”. Then everyone suddenly became interested in Italian easy-listening. A couple of years ago, Nicola Conte’s debut album “Bossa Per Due” was released, becoming another chapter in the history of the lounge. Acid-jazz and bossanova, coupled with the reproduction of sounds reminiscent of Italian cinema of the 70s, are central to Conte's music. To call it super-original would be too much. Rather, in some places it is more thoughtful than some of the Italian’s colleagues. There is an opinion that lounge is just a mutated and slowed down tempo of easy listening musik (easy listening music), which was born on the boardwalks as much as 150 years ago and became a pop alternative to jazz. What happened through the efforts of such luminaries as Les Baxter, Ray Konifor, Herb Alpert and Eddie Calvert. Lounge was born in the 50s of the last century, at a time when classical jazz became so complicated that an unprepared person had no strength to listen to it, and they wanted something simple and melodic.

Geography of the modern lounge A lover of lounge music rightfully considers France, Germany, Italy and Japan to be the most advanced countries. Meanwhile, they record lounge music everywhere they can, now even in Russia. In April 2004, UNI MANAGEMENT, with the support of Cafe Del Mar Music, successfully held the first Russian lounge festival. The winner was the group Triagle Sun. She went on tour at Cafe Del Mar (Barcelona, ​​Ibiza) and received a contract with UNI MANAGEMENT. Among the DJs, the winner was Maxim N-Dee. In France, the most famous group is “AIR”. Their touching watercolor pastiches are often called “post-Pink Floyd.” “Dimitry from Paris” with its album “Sacrebleu”, which mixed cocktail jazz, hipster exoticism and modern electronics, opened the way for the “new French wave”. And Leila France, the girlfriend of the famous avant-bard Momus, on the Parisian stage sadly chirps rather frank lyrics in the same “easy” direction. In Italy. Nicola Konte is a DJ, musician, one of the ideological founders of the art community “FEZ”, compiler of the wonderful series of collections “Break n bossa” with a kind of deep-sea bossa nova. “Montefiori Coctail” is Italian expression at its best and hilarious cocktail jazz. These guys indulge in musical eccentricities. “Stereo De Luxe” is on fire in Germany. This is a specific storyboard that the musicians themselves call “boogie-punk.” Another loungemen are Le Hammond Inferno. Two left-handed disc jockeys, the founders of Bungalow Rec, the main preachers of lounge ideology in Europe. Japan also did not remain aloof from the general loungemania: “Pizzicato 5” is the most famous Japanese team. Although there is also Kahimi Karie - a languid baby who doesn’t even sing, but whispers her songs, and Towa Tei - a former member of the popular team “Dee-Lite”, who calls his style “robo-pop”. In Holland, two freaks from Amsterdam - Arling & Cameron - compose Japanese music in spirit. The latest album brings together the soundtracks of 12 imaginary films, creating an impressive collage.

Life in the lounge style Lounge is lightness, close to euphoria. But pop music is also light, how much easier? Therefore, very often, wicked pop singers take credit for many masterpieces of this style and play them on their pop channels. But the lounge is not just weightless. Its distinctive features are depth, denial of any tension, concentration, idle mood, and complete relaxation. Lounge music has slowly become a lifestyle designed for people who are introspective and want to relax. You can even paint pictures under the lounge, if, of course, you have the ability. Among the works of modern writers, the lounge can be associated with Haruki Murakami. In painting - with the work of the Impressionists from Lautrec to Degas, Monet and Manet. The lounge rarely appears in movies. “Deep Blue” by Luc Besson is a film with melodic electronics – just that. Imagine a floating restaurant, garlands of lanterns, a warm night, lilacs, a southern breeze, a relaxed crowd and a martini, a must for any party... Oh, the dance floor of the Costa Azzurra! Do you even know what a lounge is?! Then let's have a cocktail!

The Essential Lounge Albums of the '90s

Gentle People “Soundtracks for Living” (Reflex) is the ultimate role model, ideal music for traveling around the Galaxy. The musicians themselves call their style “fromage collage,” that is, cheese collage. Air "Moon Safari" (Source) . The debut and only full-length studio album of the most famous French team. Dimitry from Paris “Sacrebleu” (Yellow) . The standard for sampling old movie stuff. Using it, you can easily learn phrases from cult films like “Zazie on the Subway” and “Breakfast at Tiffany’s.” Nikola Conte “Jet Sounds” (Schema ) - the most salon music, here you can best feel the living breath of the orchestra - Conte loves to perform as a DJ, accompanied by a real pop orchestra. Tim'Love'Lee "Just Call Me 'Lone'Lee" (Tommy Touch ). One of the most tender albums of the late 20th century. A cross between soundscapes a la “Gentle People” and the couch romance of Kid Loko. Airplanes again, a journey to nowhere. Pizzicato 5 “Happy End of the World” Readymade Records. According to experts, the only album of the most popular Japanese team that makes sense to listen to - all the others are like two peas in a pod. "Ultra Lounge" A huge project, within the framework of which about twenty collections have already been published, each with its own theme. The most complete collection of archival lounge music of all times. "Best of Easy Type" (Drive-in). The best works released on the Dutch label Drive-In are essentially a textbook of the house parties of Amsterdam designers that took place in the late 80s. "In Flight Entertainment" (Decca Rec) . A series of collections compiled by DJs Karminski, the main English specialists in old easy music. "Future Lounge" (Stereo DeLuxe). The collections in this series give the most complete picture of the modern lounge scene and are distinguished by a very wide selection of artists. "Hi-Fi Lounge" (Guidance). The most commercial collections of contemporary lounge music (two were released), the first was recognized as the best compilation of 1999 “

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Purchase of equipment and furniture

The table shows the main cost items for equipment and furniture. Please note that if you have a license to sell alcoholic beverages, you must purchase a cash register.

And when buying furniture, pay attention to its quality and level of comfort.

We recommend that you purchase pillows and carpets for the hookah bar - style the room in the spirit of Asian countries - it looks very atmospheric and advantageous. Give it a try.

As for the cuisine, any bar does not offer a rich assortment of dishes on the menu. Another thing is that you can open a cafe lounge and pay more attention to the menu. In both cases, make sure that the chef of your establishment can offer clients light snacks, desserts and a standard selection of hot dishes: this will be enough.

Drinks in the Lounge bar should be presented in a wide variety. A lounge bar/cafe, like any other catering establishment, can sell alcohol at retail at any time of the day. This is its distinctive feature from the same specialized or grocery stores, which by law have the right to sell alcohol until 23:00.

How much money do you need for a lounge bar?

The exact costs cannot be stated. Depends on the city, area where you are starting a business, square footage of the premises, and so on. Let's assume that the footage is about 100 square meters. m. Area - near the center.

Initial costs:

• Rent of premises - from 70 thousand rubles;
• Its repair - from 100-150 thousand;
• Interior design - from 100 thousand;
• Purchase of furniture and equipment - at least 500 thousand;
• Expenses on food and drinks - up to 200 thousand;
• Solving business registration issues - up to 15 thousand;
• License for 5 years - 200 thousand;
• Small advertising campaign - 20 thousand.

As a result, it will take approximately 1-1.5 million rubles to launch.

Expenses per month:

• Rent of premises - 70 thousand;
• Salary to employees - 150-200 thousand (including bonuses);
• Tax payments - 30 thousand;
• Expenses on food - 60-70 thousand;
• Utility bills (plus small expenses in this direction) - 30 thousand.

Accordingly, about 350-400 thousand rubles a month will be spent on all this.

Recruitment

Your lounge will be served by:

• 5 waiters;
• administrator;
• DJ;
• 4 guards;
• 2 cooks;
• 4 assistant cooks;
• 2 bartenders;
• Cleaning woman;
• Outsourcing accountant.

Read how to hire staff correctly.

Salary grid:

Creative teams can be hired as guest employees of the lounge under a contract to entertain the public. These could be instrumentalists, singers, etc. Every month you will spend from 15 to 50 thousand rubles on such cooperation.

Expenses and income

Costs for equipment, design and employee salaries approximately amount to 2 million 390 thousand rubles. We add here tax fees - this is approximately 20 thousand, the cost of opening and registering a business is 500 thousand. Rent of premises – 200 thousand. Purchase of alcohol - 780 thousand and food for the kitchen - 300,000. Advertising - 100,000 rubles. And we get start-up expenses - 4,500,000 rubles.

Every month you need to be prepared to spend about a million on food, replenishment of the alcoholic range, employee salaries, rent and advertising.

The profitability of your business will be from 700 thousand to 1.5 million per month, subject to the right choice of location and the availability of interesting offers for clients, including corporate and VIP clients.

Project profitability

In order to open your own Lounge bar you will need a considerable amount of money. However, you shouldn’t be scared, because the markup on alcohol alone is 300-400%, almost the same for snacks.

Monthly expenses include:

1. staff salaries;
2. Payment of utility services;
3. taxes;
4. rent;
5. advertising;
6. replenishment of food and alcohol supplies.

According to average estimates, depending on the region and specific city, you may need:

• for opening - 5 million rubles;
• monthly expenses - 400,000 rubles.

However, the profitability of the business is quite high. With the right choice of location and competent organization of the business, monthly revenue can be 500-700 thousand rubles or more. It will take one and a half to two years to reach a net profit.

To increase income, you can set a small entry fee. For respectable people this will not be a hindrance. But you will not only increase your income, but also protect yourself from visiting unwanted, inappropriate companies.

By inviting famous and interesting musicians, you can significantly increase attendance. The main thing is to advertise the date of their performance in advance.