Medicine
DRD
Who advises: Skolkovo
How connected: resident
The company develops and implements rapid tests for diagnosing brain health. They make it possible to determine whether an organ is damaged and to assess its age-related changes and the risk of stroke. The diagnosis can be made with one drop of blood, without resorting to an MRI.
Why it will work: Clinical trials of test strips, obtaining a registration certificate and launching the product on the market are planned for 2020. Participants in the crowdfunding campaign will be the first to receive diagnostic kits. The product will also be in demand among the elderly, emergency medicine and among athletes, especially hockey players and boxers, who are most susceptible to concussions.
BestDoctor
Who recommends: AddVenture
How are they related: investor
The service helps companies save on VHI policies and monitor the health of their team. With its help, employees can make an appointment, call an ambulance or get an online consultation with a doctor in the application. The system tells employers how much medical care will cost.
Why it will work: BestDoctor combines trends in digital medicine, a healthy lifestyle and the use of IT technology in insurance. In addition, the company is developing a self-funding model of providing medical services, new for Russia and already proven in the USA, and helping to optimize business costs. The voluntary health insurance market in Russia is estimated at 140 billion rubles.
New business directions in 2020 with minimal capital
Building a business without investment is very difficult, but if you have a good and fresh idea, it is quite possible to do it. To reduce costs, you can choose a direction in which most of the material base for starting can be realized using available funds or by receiving social benefits from the state. You can also choose an area in which your knowledge and professional experience are primarily important. In this category, promising areas for 2020 include:
- Assistance in organizing and promoting business (mentoring) . Today, many people do not want to work for others, but strive to build their own business. At the same time, a significant part of them are afraid to start their own enterprise alone. And this opens up enormous opportunities for providing related services. This can be either assistance in solving organizational issues (writing a business plan, searching for grant programs) or in managing an enterprise.
- Lifestyle Schools . If previously foreign language centers were in high demand, today schools that teach how to organize your life and develop are gaining popularity. This category of business includes a huge list of areas: family relationships, a healthy lifestyle, the ability to resolve conflicts and achieve goals, schools of financial and legal literacy, courses for young mothers, training on caring for pets and others.
- Handmade for rent . The modern market is literally flooded with handmade goods, which are often purchased only as props for event decoration. Replacing sale with lease with option to buy is a good way to make money making handmade goods without investing money. For example, you can create original props yourself, adapting them for theatrical performances, photo zones, festive events or promotions.
- Modernization of outdated things . This area is not related to repairs, although the latter has also been in high demand in recent years. The main goal of such a business is to improve the characteristics of a thing or household appliance so that it is not inferior to, and even superior to, a new one. For example, a master from the USA made a keyboard for a PC from an old typewriter and improvised materials, and valued it at $800. In a similar way, you can give new life to a fairly large list of household appliances, building a full-fledged business on it.
- Leasing of office employees . For many modern entrepreneurs, hiring staff under an employment contract is not always convenient, for example, if the office will operate for a short time as part of a specific event or project, the main core of which is represented by independent specialists. Such companies are interested in hiring the rest of the staff (administrator, secretary) only for a certain period of work. Today, there are already companies working in this direction on the domestic market, but in general the field is still free and not highly competitive.
When choosing new business directions for 2020, you should also consider that in most cases you will have to become a pioneer in the local market. This means that it will be extremely difficult to foresee the difficulties and mistakes that await you along the way. On the other hand, with the right organization, at the formation stage you will be freed from competition, which will allow you to strengthen your position and quickly reach the point of self-sufficiency.
Education
MEL Science
Who advises: Sistema VC
How are they related: investor
The company develops educational products for teaching children science. MEL Chemistry includes a chemistry practice kit and mobile applications using virtual and augmented reality technologies.
Why it will work: In 2020, the project plans to expand its scope and sell kits not only for self-study, but also deliver AR/VR lessons to schools.
Food
Grow Food
Who recommends: AddVenture
How are they related: investor
The service specializes in home delivery of proper balanced nutrition. For those losing weight, gaining weight and gourmets, there are different menus compiled by professional athletes and nutritionists. Since the fall, the company has also been developing a Unifood service, where students can order a weekly ration. They receive a box with meals to eat in the coming days and food to freeze.
Publication from Proper Nutrition St. Petersburg Moscow time (@growfoodrus) Dec 9, 2017 at 10:22 PST
Why it will work: Thanks to the right business model for working in the economy segment, the company shows tenfold growth. It is expected that in 2020 the expansion of the service will only intensify - by expanding the product line and expanding beyond Moscow and St. Petersburg to the regions.
MixCart
Who recommends: AddVenture
How connected: no way
The online platform facilitates interaction between catering establishments and food suppliers. They jointly manage procurement through the cloud, which reduces order processing time and reduces the number of returns and errors. This ensures that visitors to cafes and restaurants have their favorite dishes on the menu and, as a result, a higher level of service.
Why it will work: Over the past year, over 2,800 catering establishments and more than 1,800 suppliers have joined MixCart. Thanks to the franchise, the company has opened about 50 representative offices throughout Russia and the CIS. In November, the project also began operating in Spain, and in 2020 it will continue to expand on the international market.
Areas of activity for small businesses using the wow factor
Nowadays, it is becoming more and more difficult to surprise consumers, but the public's interest in new products and services increases. By using fresh ideas wisely, you can get not only a short-term hype effect, but also form new habits among your target audience that will make them your regular customers for many years. In this category, new trends in small business in 2020 are represented by the following list:
- Non-standard tourism and entertainment by subscription . Adventure seekers and travelers are increasingly paying attention to new unexplored lands, unusual types of attractions and atypical methods of transportation. But to really surprise their imagination, it is enough to hide the recreation program from them. The selection of such a tour can be carried out based on the results of a client survey, as well as taking into account his feedback on previous tours. If you involve professional psychologists in such a business, you will be able to offer surprise tours that will help clients not only relax, but also get out of their comfort zone, overcome personal complexes and reveal their own potential.
- Men's spheres for women . The number of self-sufficient and independent women is constantly growing, which also contributes to the high demand for male recreational activities that were previously unavailable to them. Thus, the main trend for 2020 is hunting and fishing clubs for ladies, golf clubs, motorcycle clubs and women's racing tournaments, extreme sports centers. Some of them already exist successfully on the domestic market, but in general the niche is still empty.
- Exotic food . In this direction, you can safely open both the production or supply of products for the mass market, and your own establishment with unusual cuisine. In the first case, it is better to choose new budget types of products (natural meat substitutes, berries, vegetables, root vegetables, pates made from atypical ingredients), since mass demand for expensive exotic products has seriously fallen in recent years. If we are talking about the restaurant business, then we can provide several price categories for dishes.
- Mobile (mobile) service centers . Due to expensive rent and a decrease in the solvency of clients, many entrepreneurs, especially those operating in small towns, are forced to close. They are being replaced by non-standard mobile centers (hairdressers, snack bars, gyms, mobile bars, tire shops, flower shops, cinemas), which are of increasing interest to consumers.
- New types of physical advertising . Most classic advertising formats have already lost their effectiveness, and therefore the market is open to finding new ideas, media and ways to implement them. For example, a project was launched in the Netherlands in which residents can register their windows to place advertisements on them for a fee. Considering that Russia is always open to earning opportunities for the population, such a project can become very profitable in the domestic market.
- Original types of transport . This direction is more suitable for the tourism business, but with proper organization it can occupy a worthy niche in the field of public urban transport. The most progressive areas that are already beginning to cover the market, but are not yet widespread enough, are cycling and electric transport. At the same time, you can start working in this direction even if you have minimal starting capital. For example, you can buy a solar-powered pedicab starting from $750 and open a private eco-taxi service as a small business.
- Vending machines . This direction is among the TOP most profitable in many countries of the world, where a huge amount of products from drinks to jewelry are sold through vending machines. Initially surprising customers, such a business gradually accustoms them to the opportunity to make simple purchases. In the domestic market, only vending machines for coffee, shoe covers and drinking water are common. But free from competition, but promising in general, are vending machines for office supplies, contraceptive and hygiene products, household chemicals, fast food, and bread.
Interior Design
FlatPlan
Who recommends: Impulse VC
How connected: no way
The service simplifies the creation of an apartment design project, which can then be used by the renovation team. The user only needs to answer a few photo test questions to get the first sketches. The final album with drawings, estimates and links to necessary materials will cost 29,900 rubles, regardless of the area of the room.
Why it will work: Russians are becoming more and more educated in the field of interior design and want to live beautifully and make their housing efficient. At the same time, standard solutions from “Made” or analogues no longer suit them. FlatPlan helps you save on documentation.
Trust is becoming a significant business factor
According to the Edelman 2020 Trust Barometer, the world suffers from a lack of trust. Only 52% of respondents trust business today, and they largely rely on the reputation of managers.
To close the gap, companies must engage with both customers and employees and then use the findings to make necessary changes.
According to the BrandZ Top 100 Most Valuable Global Brands report, trust is the basis of differentiation for companies today. For example, brands like Apple, Microsoft, Facebook, and Amazon stand out because of their authenticity, purpose, and transparency.
Entertainment and sports
Pilgrim XXI
Who advises: RVC
How they are connected: acceleration in Generation S
The company is developing open-air augmented reality parks. Using a smartphone, tourists can see disappeared architectural masterpieces and historical events in real time and space. The service is aimed at the mass market and is adapted for various modifications of inexpensive AR and VR helmets.
Why it will work: The company is conducting an ICO for its new project Arcona. This is an online augmented reality platform that allows you to place ads, run games and organize shows anywhere in the world without leaving your home. Local residents will be able to see what is happening in reality using their gadgets.
Playkey
Who advises: IIDF
How are they related: investor
A cloud gaming platform that solves the problem of weak hardware for gamers using its own image streaming technology. It allows you to play the most demanding games on any computer with picture quality up to 1080p and 60 FPS, and eliminates the need for Mac owners to use virtualization and emulators.
Why it will work: Gaming is one of the most dynamically developing industries in the world. At the same time, almost 70% of the Steam audience plays GTA V on minimum settings, and up to 30% of budget computer owners cannot run the game at all. Each subsequent new product in the gaming world will make Playkey technologies more in demand.
Leap
Who advises: HSE Business Incubator
How connected: no way
The system includes a gadget that attaches to your snowboard and an application for quickly learning new tricks. It also evaluates your riding level, which allows you to compare your results with like-minded people. The kit costs $170.
Why it will work: The product already has fans in the USA and Canada. Signal Snowboards is helping refine Leap for business audiences. Developers invited to join Y Combinator's summer cohort.
3D printing
Anisoprint
Who recommends: Skolkovo
How connected: resident
The company has developed the Composer 3D printer. It uses two spools: the first is a reinforced composite wire, the second is a regular plastic thread. In the extruder, the filament melts to coat the wire, allowing fibers to be laid in any direction, creating ultra-strong composites of any shape or complexity. They are 20 times stronger than conventional parts.
Why it will work: In November, the finished product was already presented at the Formnext conference in Frankfurt. It will go on sale in 2020.
Apis Cor
Who advises: HSE Business Incubator
How are related: award winner
The company's main product is a mobile construction 3D printer with an automatic mixture preparation and supply system. It allows you to print entire houses right on the construction site and almost completely eliminates the human factor.
Why it will work: The use of 3D printing in development helps to reduce costs at various stages by 15–60% compared to traditional material- and labor-intensive methods.
Bots and robots
Robot Vera
Who advises: IIDF
How are they related: investor
A recruiter bot that uses artificial intelligence technologies to search for suitable candidates in the databases of sites like HeadHunter and Superjob, call them and conduct video interviews.
Why it will work: The startup is already working with 150 companies, including Rostelecom, IKEA, MTS and Alfa Bank, and in 2020 it is going to develop the global market.
Promobot
Who advises: RVC
How they are connected: acceleration in Generation S
The robot is designed to work in crowded areas. He helps visitors figure out where everything is, answers their questions, shows promotional materials and remembers everyone with whom he communicated.
Why it will work: Employers are increasingly replacing employees with algorithms and machines to reduce costs and attract additional attention from advanced audiences. This trend will continue in 2020.
RCML
Who advises: RVC
How they are connected: acceleration in Generation S
A high-level programming language that allows you not to think about the features of specific robots when setting tasks. It helps machines coordinate their work together and achieve the same results, which is important in manufacturing.
Why it will work: The development of robotics and the emergence of new models tailored for specific functions requires a universal solution that will optimize the work of several robots on one task at once. At the same time, the trend towards automation of production will continue.
AI inspires optimism
Many companies and experts are positive about the potential of artificial intelligence for business. According to GumGum director Ben Plomion, AI will create new opportunities and increase the efficiency of tools.
At the same time, large corporations are wary of artificial intelligence. So Elon Musk believes that AI can start a war against humanity.
You will find information about other major technology trends in the article “Leading Technology Trends in Business and Marketing. Study".
Drones
BM Power
Who advises: North Energy Ventures, Phystech Ventures
How connected: investors
The company produces special energy systems that convert hydrogen into electricity in an environmentally friendly, silent and extremely efficient way (more than 45% efficiency). Fuel cells can store five times more energy than batteries and are designed for use in drones.
Why it will work: In 2020, Russia, the USA and some other countries will continue to refine standards for the mass operation of drones.
An increase in flight time will further expand the range of tasks that can be solved using copters.
Finance
Kript
Who recommends: Impulse VC
How are they connected: advisors
An application that uses artificial intelligence technology to help users manage crypto assets on various exchanges.
Why it will work: With the increasing popularity of cryptocurrencies, more and more people are considering them as investment assets, but there are practically no convenient tools on the market for managing investments in bitcoins, ether and various tokens.
Cindicator
Who advises: RVC
How they are connected: acceleration in Generation S
The project uses the capabilities of hybrid intelligence - humans and machines - to manage finances in traditional and crypto markets.
Why it will work: The simultaneous use of technical analysis and expert opinions will allow you to make more accurate decisions and reassure potential investors who were previously afraid to invest money due to growing uncertainty in the market - both due to the political situation and because of the frightening growth of Bitcoin.
Surely
Who advises: RVC
How they are connected: acceleration in Generation S
The platform provides an alternative to investment - crowdfunding. Users can earn money by acting as guarantors for borrowers who urgently need a loan. The developers promise income of up to 12% per month. At the same time, there is a possibility of losing some of the money if the loan is not repaid.
Why it will work: Russians began to more actively study various ways to increase capital, and the need for urgent loans has not disappeared, despite the authorities’ attempts to reduce the population’s debt load and regulate the work of microfinance organizations.
Panda Money
Who advises: RVC
How they are connected: acceleration in Generation S
A mobile application that helps users save money. They will have to take care of a virtual panda, but for real rubles. They are credited to the account that the player opens to fulfill his dream. Interest is charged on the balance. Goals can also be shared with friends.
Why it will work: The startup solves the problem of increasing financial literacy among both adults and children. Against the backdrop of the crisis, the state focused on this same task.
Trade
Mirow
Who advises: The Untitled Ventures
How are they related: investor
The system includes an interactive store mirror with a multi-touch screen and sensors, as well as staff software. The gadget automatically determines what clothes the buyer has decided to try on and advises what else can be added to the look. The mirror also allows you to call the seller and offers the client personalized discounts.
Why it will work: Mirow costs about ten times less than its well-known analogues on the market, so the benefits from increasing the average check and converting fittings into sales will cover the business costs of implementing the system. Consumers will be able to make purchases offline with the same convenience as online.
Tardis
Who advises: The Untitled Ventures
How are they related: investor
The company is developing a service that tells a person the optimal size of clothing and how it will fit. For example, for a dress - will it be above or below the knee. Measurements are taken from a questionnaire and a full-length selfie.
Why it will work: The project solves the problem of a large volume of returns, reaching half of items ordered remotely, and, unlike traditional scanners, does not require additional equipment other than a smartphone with an application installed on it.
Pay Z
Who advises: HSE Business Incubator
How connected: resident
The application is a pocket cash register that allows you to avoid standing in lines in stores, restaurants and gas stations. The user just needs to scan the barcodes of products, collecting products in the cart, and then pay for the order by card or via Android Pay or Apple Pay.
Why it will work: The company is finishing testing its services, including its own self-checkout, and at the beginning of 2020 will launch a pilot project with one of Russia’s largest grocery chains. At the same time, Pay Z can be integrated into the operation of most stores, since it does not require critical intervention in the existing infrastructure.
Raising livestock and poultry
Almost any business in the field of agriculture today is simply doomed to success. Products from their farmstead became literally worth their “weight in gold.” Environmentally friendly products almost instantly become brands, and the owners of peasant farms “grow” with a clientele of hundreds of people.
Raising pigs, cattle, goats, ducks, geese, and other livestock at their development stage does not require any significant investments and is within the power of many rural residents. After just a year and a half, the number of livestock owned by zealous owners, as a rule, increases at least twice.
Business development and security
UE Calc
Who advises: HSE Business Incubator
How are they related: employee project
The service helps to identify problem areas in a business model and select the optimal configuration of metrics based on Eliyahu Goldratt's theory of constraints. Its essence lies in the fact that by controlling a very small number of aspects of the system, you can achieve an effect that far exceeds the result of influencing all problem areas at once or one by one. To better understand the theory, you can play a startup simulator.
Why it will work: The startup is focused on the international market and helps to understand how data influences business development.
Oz Forensics
Who advises: RVC
How they are connected: acceleration in Generation S
The company solves the problem of digital fraud. It provides services for extracting text information from passports, determining the authenticity of digital documents and photographs, and biometric identification.
Why it will work: Both companies and government agencies are increasingly transferring services to digital format. They are also introducing technologies for identifying citizens using photographs or videos, as well as fingerprints or voices. They are used by banks and law enforcement officers, and in 2020 they will also be used on the government services portal.
Analysis of the market for marketing services and the conditions for their formation in 2020
The article is devoted to the analysis of the communication services market in the context of the development of modern information technologies. The dynamics of changes in the communication services market are analyzed. The study is carried out to determine the most popular services in the communications market, to understand the market and build the main directions of activity for the next year. The article presents market trends in 2020.
Key words: marketing, communication services market, trends, dynamics, forecast, digital.
Traditionally, at the end of the year, experts from all fields take stock and try to predict the future of their industries. More often than not, forecasts supported by data come true, as they allow us to identify trends and assess the degree of their impact on the market. The volume of the Russian advertising market in the first nine months of 2020 amounted to approximately 328 billion rubles. This is 13% more than in the corresponding period last year [2]. The volume of the marketing services market, according to the Russian Association of Marketing Services (RAMU), reached 60.6 billion rubles [3]. During the period under review in 2020, the total volume of the marketing services market is characterized by a lack of positive dynamics. The factors behind the decline, according to experts, were foreign economic reasons and optimization of companies’ advertising budgets. However, the segment managed to keep the decline at a low level thanks to the growth of trade marketing budgets, an increase in the marketing budgets of pharmaceutical companies, investments in major events, as well as the active development of the sports industry. This year there is a tendency for marketing budgets to grow, but the pace has slowed down slightly [4].
The assessment took into account advertising budgets spent on creating creative solutions, on the production of advertising products and on paying for the services of advertising agencies.
Rice. 1. Total volume of the advertising market by means of distribution in the first half of 2020
It is worth noting that the most stable and growing segment, according to the aggregate opinions of experts, is the “Internet” (Digital). Its active growth is associated, first of all, with the growing popularity of contextual advertising [4].
For the first time, the TV segment was slightly inferior in absolute terms to the Internet, whose budget dynamics are almost twice as high. The share of each of the two leading segments in the Russian advertising pie is about 41%; in the case of television, over the last 3 years it has actually stabilized at this level. The rest of the media show more modest dynamics, in the case of the press, completely negative, which naturally affects the decline in their position in the advertising market [5].
The most negative situation remains in the advertising market in print media [6]. It should be assumed that the losses of this segment to the greatest extent are traditional, and are associated with changes in the media preferences of the end consumer.
As was the case last year, tools' share of budgets doesn't always correlate with how often marketers use them. Contextual advertising remains the most popular tool at the end of 2020, but its share in the budget is declining, which is expected in 2020 [4].
The time has come when, even on television, the advertiser wants to pay not for prime time, but for quality indicators. Internet advertising is losing its desktop audience every year, while mobile formats are growing by 20–25% annually [11]. Games, apps and device utilities allow you to combine the effectiveness of mobile advertising with sensitivity, and technological innovations significantly expand the possibilities for impressions.
Today, modern marketing is following the path of digitalization. It is Internet technologies that will set the tone in 2020 and have a significant impact on the company’s strategy. The share of mobile Internet and social networks is growing all over the world. Accordingly, the effectiveness of embedded videos and native advertising increases.
The number of advertisers in small towns already exceeds the capital figures. According to Yandex analytics, a quarter of all domains using contextual advertising were shown exclusively to regional audiences. This is due both to the growing understanding of the importance of online advertising by local advertisers, and to the massive expansion of large agencies into regional advertising markets.
Today Digital Marketing uses all available digital channels to promote companies, brands or specific products. The tools here are everything that surrounds us in everyday life and is a source of information - from the usual radio stations and TV - to the Internet, mobile applications and online games.
Closely intertwined with Internet marketing, digital marketing has moved much further technologically and allows you to “reach” your target audience not only online, but even in the offline environment. It effectively uses SMS and mms messages, a variety of mobile applications in our smartphones, as well as advertising LED displays in transport, retail premises and central city squares [12].
At the moment, digital marketing is the most optimal way to get maximum commercial results, eliminating all ineffective expenses and providing significant savings in your advertising budget. Its most interesting feature is the use of traditional forms of advertising to attract the attention of your potential audience and move it to the digital plane.
In 2020, the advertising market will face slower economic growth and lower consumer income, as well as lower returns on media investments. One of the key barriers to the growth of the advertising market in Russia will be the unstable and slow growth of real consumer incomes. According to Rosstat, real incomes of citizens in January - August 2020 increased by only 2.2% [7]. Despite this, Russian consumer spending continues to decline. The average bill in September of this year was 519 rubles. Although researchers note an increase of 4.8% compared to August 2018, it nevertheless decreased by 1% compared to September last year. Sociologists explain the growth itself not by an increase in citizens’ incomes, but by rising prices [8].
Last year showed major changes for all players in the marketing market. Now we need to compete not for the consumer, but for his time. Every company must know everything about its customers in order to be ready to make the best offer on the market for each specific person. Internet marketing is set to undergo radical changes in 2020. Advertising is also changing: for video there is no longer a division between television and the Internet; in Internet advertising, each user needs the most individual approach, and the result of a product promotion campaign must be carefully measured: this will allow you to learn a lot about your target audience and the degree of advertising effectiveness. The market faces not only increased competition, but marketing strategies are becoming more expensive and competitive every year.
The main task facing modern companies is to respond flexibly and quickly to changes in the market structure, demand and competition. The development strategy must be effective, but not burdened with complex and voluminous tasks. Digital marketing is perhaps the most flexible of business areas, which can be fully separated into a separate branch or industry. If recently the main factors in the production of products were new technologies and cost reduction, today sales directly depend solely on marketing.
Literature:
- Federal Law “On Advertising” dated March 13, 2006 N 38-FZ, current edition dated August 23, 2016
- AKAR: The volume of the online advertising market has grown by 22% over the past 9 months - https://www.searchengines.ru/obem-rynka-internet-reklamy.html - accessed 01/25/2019
- The Internet has become the leader of the Russian advertising market for the first time - https://www.sostav.ru/publication/akar-internet-vpervye-stal-liderom-rossijskogo-reklamnogo-rynka-32948.html - access date 01/25/2019
- Marketing Sentiment Index 2018/2019 - https://adindex.ru/publication/analitics/forecasts/2018/12/19/230040.phtml - access date 01/25/2019
- Results of the half-year in television advertising - https://www.sostav.ru/publication/itogi-polugodiya-v-telereklame-vklad-chm-2018-rost-nishevykh-kanalov-i-padenie-fmcg-byudzhetov-33198.html - date appeals 01/24/2019
- The volume of advertising in the means of its distribution in the first half of 2018 - https://www.akarussia.ru/knowledge/market_size/id8424 - access date 01/25/2019
- Real incomes of Russians accelerated the decline - https://www.rbc.ru/economics/17/10/2018/5bc73c559a7947517996d7d0 - accessed 01/23/2019
- GroupM forecast: the Russian advertising market will grow by only 6.4% in 2020 - https://adindex.ru/news/tendencies/2018/10/16/175060.phtml - accessed 01/24/2019
- Financial crisis: what are customers ready for? - Access mode. — URL: https://research.cmsmagazine.ru/financial-crisis-at-that-ready-clients/ — access date 01/23/2019
- Marketing - 2020 - https://incrussia.ru/understand/marketing-2019-ekspertnyj-vzglyad-na-rynok-ili-chto-nuzhno-derzhat-v-fokuse-v-sleduyushhem-godu-vashemu-direktoru-po- marketingu/ — access date 01/23/2019
- Ten key trends in the development of the advertising industry in 2018 - https://vc.ru/marketing/29745-desyat-klyuchevyh-trendov-razvitiya-reklamnoy-industrii-v-2018-godu - date of access 01/26/2019
- Important trends in digital marketing in 2019–2020 - https://delovoymir.biz/vazhnye-trendy-digital-marketinga-na-blizhayshie-2-goda-2019–2020-gody.html - access date 01/26/2019
Social entrepreneurship
"Simple Good"
Who advises: HSE Business Incubator
How connected: resident
The company produces and sells everyday goods, and donates profits to partner charities. Among them are “Faith”, “Connection” and “Live”. Now the main product of the brand is still drinking water. It is purchased by more than a hundred partners, including Lenta, Scarlet Sails, Utkonos, Perekrestok, VkusVill and other networks. Online ordering of water to your home and office is also available.
Posted by Simple Dobro (@prostoedobro) Oct 5, 2020 at 8:14 PDT
Why it will work: The company is actively expanding its sales network and is going to expand the range of products, the purchase of which can be equated to charity. In 2020, it is planned to add tea, sugar, cookies and cat food to the product line.
"Lazy Robin"
Who advises: HSE Business Incubator
How are they connected: accelerator graduate
The startup helps users accumulate virtual “lazy rubles” for using the Internet and spend them on real help to charitable foundations. It is enough to install a browser extension that introduces advertising to websites. Interest in it is fueled by gamification - in the form of game coins and levels.
Why it will work: The first tests of the service received positive feedback from users. Now the team is beginning active interaction with NGOs, testing channels for attracting users and, at the same time, finalizing the technical side of the service. The startup operates in the niche of “lazy charity” and provides an interesting solution for brands. In 2020, the company plans to attract at least a million people to transfer more than 10 million rubles to charitable foundations every month.
"Volontim"
Who advises: HSE Business Incubator
How are they connected: accelerator graduate
The startup works in the field of intellectual volunteering. The project is an exchange of free online consultations for NPOs and charitable foundations on legal and accounting issues. In the future, 11 more areas of knowledge will be added to them: from design to strategic planning.
Why it will work: The company received investments from Igor Rybakov. The money will be used to launch an API for partners and expand the geography of the project.
SOL
Who advises: HSE Business Incubator
How are they connected: accelerator graduate
A distributed interpreter system helps businesses and government organizations provide remote video sign language interpretation for the deaf and hard of hearing. In this case, the companies and departments themselves pay. For example, in Dubna the service is used in the MFC. In total, 435 organizations are connected to the platform.
Why it will work: The project helps communicate with a special client and plans to increase the number of connected regions to 20 in 2020.
Cover: MEL Chemistry
