Opening a small cheburek shop with minimal investment

* The calculations use average data for Russia

400,000 ₽ Starting investment

140,000 - 180,000 ₽ Revenue

80,000 ₽ Net profit

6-9 months Payback period

Cheburechnaya is an excellent option for beginners in the culinary business. Minimum investment, quick payback, simple technology and current format. In the article we open a cheburek shop with a profit of 100 thousand rubles.

The catering market is growing by 25% every year. Competition scares aspiring entrepreneurs who want to try their hand at the restaurant business. However, it's not all that scary. Catering is one of the fastest growing areas. There are many formats and concepts that pay for themselves in less than a year. You can start with a simple but profitable option - cheburechka.

You can open such a project with a capital of 200-500 thousand rubles, and earn up to 300 thousand rubles per month. The format of chebureks as a business does not require specific knowledge and qualifications. Everything is quite simple and, importantly, promising. For the establishment to be successful, you just need to prepare the dishes correctly and occupy a good location - on crowded streets, closer to places of business activity, offices.

Why are chebureks still needed?

Today, the culture of public catering in Russia is actively developing. The number of establishments is growing, new formats are appearing on the market, and more and more people are getting used to eating out. But the realities of modern life dictate their own rules of nutrition: fast, cheap, tasty. Therefore, the most profitable and widely represented segment is fast food. In 2020, the number of fast food establishments increased by 21%. And the reason is that the consumer wants to save money, but does not want to give up visiting establishments. Even during the 2020 coronavirus pandemic, cheburek shops were able to continue operating almost as usual, selling chebureks to-go.

Over the past few years, a trend has formed in the catering market: opening single-product establishments. For example, burger bars, juice bars, pancake bars, dumpling bars, noodle bars, etc. The concept is built around one dish. This is a simple and understandable format of the establishment for everyone. It is easier for the consumer to navigate the menu. It is much more profitable for the owner of the establishment to focus on several positions. This simplifies the process of purchasing goods and monitoring product quality, reduces the required kitchen size and the number of cooks. That is why in modern conditions it is more profitable to open a single-product cafe.

Chebureks can be suggested as a promising line of business. Similar establishments existed back in Soviet times. Later, this product became obsolete and disappeared from the market. But now it is gaining popularity again, embodied in new formats. Why chebureks? This is an understandable and tasty product with an element of nostalgia for 80% of the population. Fast, satisfying, tasty and inexpensive - an ideal product for a fast food establishment. All this makes it easier for an entrepreneur to promote on the market, which means it allows you to save on advertising.

Advantages and disadvantages of cheburechka

The share of chebureks on the market is quite small and often consists of stalls that do not inspire confidence in consumers. The advantage of cheburechki is the availability of different formats. Cheburechnaya can be opened as street food or a cafe with tables, a stationary outlet or a mobile stall on wheels.

Products

Making chebureks according to the classic recipe requires the availability of an appropriate food set. It includes the following components:

• flour;
• fresh meat;
• onion;
• eggs;
• salt;
• various spices and seasonings;
• greenery;
• vegetable oil;
• water.

If you use other recipes for cooking, you may need additional products (milk, vegetables, animal fat).

Semi-finished products or independent production?

First, let's decide what exactly you are going to do. Let’s immediately make a reservation that all of the following will apply only to those entrepreneurs who plan to produce their products. When opening public catering establishments, it is highly not recommended to rely on purchasing semi-finished products for their subsequent preparation and sale. Nothing good will come of it. In this case, your cheburek shop as a business will cost absolutely nothing.

To create sustainable demand and a large customer base, it is imperative to interest the end consumer in the quality of your products. But you won’t be able to do this using chebureki from a nearby store. There is only one way to more or less profitably use semi-finished products: a cheburek machine on wheels, which can be driven to places where hungry fellow citizens gather (institutes, factory entrances).

Cheap varieties are characterized by the fact that, having tried them once, a normal buyer will not return to you. Expensive varieties are relatively good (and even then not always), but their cost is such that you will have to either incredibly raise prices, which will also not please the potential consumer, or work at a loss. Before opening a cheburek shop, it is better to conduct at least the simplest marketing research in advance. This way, you will know for sure whether it is worth opening your own business and whether you can count on stable demand.

Questions about raw materials: ready-made minced meat or meat?

Everything is not so clear here. If in the city where you live the development of the food industry is weak, then you will definitely have to produce minced meat yourself. What if there are many enterprises of this profile? Find contacts of the most successful of them. Contact their representatives, find out the cost of minced meat for wholesale purchases. The fact is that if you are planning to first organize a small production of pasties, then the best option would be to buy ready-made minced meat. After all, it is his supplier who will be responsible for all questions regarding obtaining veterinary certificates for meat. Large manufacturers have long established purchasing channels, so all this costs them little. Since opening a cheburek shop can be difficult precisely because of problems with raw materials, work through these issues in advance!

Requirements for flour

If you want to be successful in the field of production and sale of pasties, you must know about the basic requirements for raw materials for their production. Thus, only dough made using yeast-free technology is used, and the percentage of moisture content in it should not exceed 40%. In order to make high-quality dough, the flour for its preparation must also be of the highest grade, exclusively from durum wheat. This is very important not only for the taste of the product, but also for the proper operation of specialized equipment.

Meat requirements

As mentioned above, meat must undergo strict selection by experienced specialists; you should not skimp on it. There should not be pieces of veins longer than 15 mm in the mince for chebureks. In addition, only beef and pork are allowed for the production of minced cheburek. Other types of meat are not allowed. Please note that Cheburek (as a business related to food production) will be subject to frequent inspections. “Chemicalizing” is not recommended. Beef intended for the production of chebureks must be at least second grade. Only trimmed meat is allowed. Pork is used only of the first grade, and in no case should it be fatty. You can only take low-fat or semi-fat.

Using Additional Components

For minced meat, it is permissible to use semolina. You can also add soy protein to it, but you shouldn’t get carried away with it: due to the addition of this component, the taste of the finished product suffers. Eggs are used in the table category, and egg melange can be used instead. In addition to fresh meat, you can use frozen blocks made from the same beef or pork of the second or first grade. Of course, raw materials must have all environmental and sanitary certificates of compliance with standards and be absolutely fresh. Meat that does not meet the requirements for its organoleptic qualities cannot be used!

Format and concept of the establishment

You should choose a format for your establishment depending on the budget the entrepreneur has, as well as the basic demand and competition. Each option has its pros and cons. The easiest and most cost-effective way is to open a kiosk in the street food format. But such points do not inspire confidence among many consumers, so a good, modern concept with a competent promotion policy is needed here.

A mobile point selling pasties is good because it is not tied to a specific location and can reach a larger number of consumers. In addition, this format is perfect for working at festivals, fairs and other public events. But the difficulty lies in equipping a mobile kitchen and ensuring work.

Another option is a cheburek house in the format of a small cafe-dining room. Such establishments are designed to organize leisure time for the population and specialize in the preparation and sale of food products: signature dishes - chebureks, simple dishes - salads and soups, as well as hot and cold drinks. The mono-product itself (chebureks) has the maximum added value, and by-products are designed to stimulate sales of the mono-product.

But it is recommended to open such a cheburek shop only in large cities with a population of at least 500,000 people, otherwise there is a high risk of not recouping the costs.

Cheburek formats

Business benefits

Well, who hasn’t tried a juicy, hot, aromatic cheburek? There are few such people, except vegetarians and those for whom eating meat is contraindicated for health reasons. What takes up the bulk of this dish? Naturally, dough. Cheburek densely filled with filling can only be tasted at home, in expensive restaurants... Perhaps nowhere else. In a standard cheburek, meat occupies 15-35% of the total volume of the cheburek. Many children combine eating cheburek with an interesting game. First, gnaw off the edges of the dough, and then get to the meat, or simply leave the dough - most of the dish loved by many. And why, knowing about this method of preparation and saving on filling, consumer demand for this dish does not fall? The taste makes up for this deficiency. And now, no, this is not science fiction, on one cheburek you can make a markup of 500%!

Market analysis and business plan development

When deciding on the format of the establishment, be sure to conduct a market analysis, namely:

• level of competition in the local market. Identify your main competitors, study their locations to find a suitable location for yourself;
• assess the demand for this product: the easiest way to do this is by observing at different hours of the day;
• draw up a portrait of your target audience and determine the locations where they are concentrated;
• Research your competitors' pricing to get the best deal.

The next stage is drawing up a business plan for cheburechka. To avoid unnecessary expenses and problems at the start, think through the project carefully. How much money will you have to spend? What equipment is needed? How long will it take to open? What will be on the menu? How many employees will need to be hired? How to promote your establishment on the market? How much can you earn? As a result, you must determine the initial investment, planned revenue, the amount of rent and other costs, production costs, and payback period. If you have specific and reliable metrics, it will be easier for you to make business decisions.

The target audience

Cheburechnaya visitors can be divided into several main groups:

• parents with children;
• young people, students from 16 to 23 years old;
• working city residents from 23 to 37 years old;
• clients over 37 years old.

The main visitors to chebureks are students and office workers.
Anyone who usually saves time and opts for cheaper snack options. Chebureks can be considered a seasonal dish - in the cold season the demand for it increases. Therefore, it is recommended to open a cheburek shop in October. Then the investment can pay off 2-3 months faster. The profit of the cheburek business is achieved due to the number of sales, since the price of the products is low. The main task is to serve the maximum number of people.

How to choose a place and room

For cheburechnaya, whose profit is determined by a large volume of sales, it is very important to be located in a crowded place. These could be: markets, parks, places near or inside shopping and entertainment complexes, near business centers, office buildings and educational institutions, on central streets.

When choosing a location, you should also consider the presence of competitors nearby. When studying the competitive environment, you need to pay attention to prices, services offered, quality of service and menu. It must be borne in mind that finding a suitable place for cheburechka can take a lot of time, so it is better to take care of this in advance. Thanks to the simple cooking process and simple concept, cheburek can be placed in a small area. Depending on the format, the requirements for location and space differ. For example, for a stationary kiosk you will need 2-5 sq.m., but for a cafe-dining room you need at least 100 sq.m.

Another important point: each premises in which a catering establishment is planned undergoes a thorough inspection by government agencies: SES, fire inspection, etc. Strict requirements are imposed on the arrangement of the kitchen and ventilation, compliance with working area standards, finishing materials, organization of food storage, etc.

Also, the retail outlet must be assessed by functionality: the presence of all communications, electrical power, etc.

Cheburechnaya interior

If you are planning to open a cheburek shop in the format of a cafe-dining room, then you will have to take care of the interior of the establishment. Typically, such chebureks are stylized according to the Soviet theme, since the dish itself is quite colorful and is especially popular in Russia. You can also use the concept of a cozy, homely interior that supports the idea of ​​a simple, almost home-like kitchen. Or limit yourself to a modest design. It all depends on the preferences of the project budget and the preferences of the entrepreneur.

Why is entry into the shopping center for cheburechny denied?

An important point that is worth considering separately. The list of possible places for Cheburechka does not include the option of placing it in a shopping center. This is a very profitable option for fast food establishments - why isn’t it suitable? Chebureks are fried in a large amount of sunflower oil. When frying, acrid smoke is released, so you need to install powerful ventilation. But it’s very difficult to do this on an island in a shopping center or food court. That’s why cheburek in a shopping center is an irrational decision.

Selecting a room

If you decide to open a small stall with takeaway food, then it is enough to register a temporary architectural form and discuss with the city administration where it has the right to be located. All you need to set up is a display case and simple equipment for frying pasties.

When renting or building a separate establishment on the principle of a cafe or snack bar, you need to pay attention to many details:

1. Conduct sewerage, water supply, electricity.
2. Pay special attention to the hood and ventilation in the kitchen.
3. Set up trash containers.
4. Prepare your seats.
5. Create a bathroom and showers for workers.

It is assumed that the area of ​​such an establishment should be at least 100 square meters. m. Moreover, organize a kitchen, a hall for visitors and a storage room separately. It is worth considering an attractive interior that will create a favorable atmosphere.

It is very important to keep track of the location. It is prohibited to open a cheburek shop directly in a residential building. It is permissible to do this only 50 meters from buildings. But there should be enough offices or educational institutions in the area so that potential clients can quickly and conveniently reach you. No one will travel a long distance to get a snack on the go.

How to register cheburechnaya

To open a cheburek shop, you will need to register a business and collect an impressive package of permits. You can read in detail about what documents are needed to open a catering establishment in this material.

It is recommended to register Cheburechnaya as an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2: 56.10.1 “Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants.”

Services

A business selling pasties can be small, involving take-away products, or it can be a full-fledged closed cafe. If the scale is chosen to be quite large, in addition to pasties, the establishment should have a menu of other dishes and snacks with a selection of hot and cold drinks.

In addition to selling chebureks, the company’s service may include manufacturing products for wholesale distribution to other catering and retail establishments. In this case, the pasties are subjected to shock freezing, then after cooking they retain their taste.

What equipment is needed for cheburechka

The quantity and list of equipment for cheburechka is determined based on the selected format. Mandatory minimum that an establishment must have:

• Professional cheburek maker (fryer volume – 20 l);
• Dough mixer;
• Dough sheeter;
• Professional meat grinder;
• Refrigeration chambers;
• Crockery and kitchen utensils;
• Cash register and terminal for cashless payments.

You will have to spend 100-200 thousand rubles on equipment.

Financial plan

The cheburechnaya business plan includes financial indicators that are calculated based on the chosen business format: kiosk or cafe.

How much does it cost to open a cheburek shop?

The cost of opening a cheburechka shop depends on the chosen format.

According to reviews from businessmen, making a cheburechka shop in a format larger than a kiosk is profitable only in large cities with a population of 700 thousand or more people.

Regular expenses

Regular costs for various formats.

Income

Income is calculated based on the average cost of cheburek and planned sales volumes.

The cost of a cheburek is 10 rubles. The price includes the product itself and packaging.

To calculate the profitability of the project, let’s take the average level of sales per day for a city of 700 thousand people 400 pcs. in a day. The price of cheburek at the exit is 30 rubles.

Monthly income will be 240,000 rubles.

Cheburechka menu and supplies

First you need to decide on the menu. It should include pasties with several filling options and drinks. But if you plan to open a cheburek shop in a cafe format, then it’s worth adding a few salads, hot first courses, for example, “soup of the day” and a couple of desserts to choose from.

Study the offers of competitors, come up with some feature of your establishment to interest customers. You can move away from the classic version of chebureks and offer visitors a hybrid of pizza and cheburek - chebupizza. Or come up with original fillings. Unusual combinations will surely attract people. For example, you can make pasties with cheese and herbs, potatoes and mushrooms, fish fillets, etc. There can be many options.

The cheburechka menu should have at least five options to choose from. But the optimal quantity is 10 different pasties. Don't forget that you need to periodically add new items or special offers to the menu to retain your customer base.

When creating a menu, pay attention that the same ingredients are used in different chebureks - this way you will reduce the risk of leftovers and save on purchases. For example, if you have cheburek with curd dressing on your menu, you can add a sweet pie with cottage cheese or curd donuts. The most popular products for fillings are: meat (beef, pork, chicken), cheese, mushrooms, herbs and onions. In addition, you will need eggs, flour, spices.

For each dish, you should draw up a technological map, which will indicate the consumption of food per serving and the volume of this serving. This information will be useful to obtain permits from the SES, calculate the need for raw materials, and also reduce the risk of inefficient consumption of products. The recipe for dishes and the ingredients used must comply with GOSTs or separately adopted specifications.

You need to establish supply channels for raw materials and decide on suppliers before opening a cheburechka shop. You must find high-quality and profitable suppliers who can uninterruptedly supply your establishment with the necessary products. It is advisable to limit yourself to 2-3 suppliers to simplify the purchasing process and save on delivery. Please note that in most cases, shipping costs for the supply of ingredients will be your responsibility. Therefore, it is more profitable to work with suppliers who are closer to your establishment.

It is recommended to purchase meat and flour in small quantities so that these ingredients are always fresh and do not have time to spoil. Over time, you will decide exactly how many ingredients you need for one or two days of operation. About 40 thousand rubles must be allocated for the initial purchase of ingredients.

Chebureks are a specific dish that has special requirements. You can find out more about them in technological maps and GOSTs.

Some recommendations for choosing ingredients:

• Do not use frozen convenience foods. You must be confident in the quality of ingredients, cooking technology, and freshness of products.
• To save money, work directly with meat and minced meat suppliers. Check all quality certificates carefully.
• The meat filling is made from minced pork or beef. Use only first or highest grade meat.
• Pay attention to the quality of flour and butter. The taste of the dough depends on this.
• Make sure all ingredients are fresh.

Requirements for flour

If you want to be successful in the field of production and sale of pasties, you must know about the basic requirements for raw materials for their production. Thus, only dough made using yeast-free technology is used, and the percentage of moisture content in it should not exceed 40%.

In order to make high-quality dough, the flour for its preparation must also be of the highest grade, exclusively from durum wheat. This is very important not only for the taste of the product, but also for the proper operation of specialized equipment.

How to select employees

The number of working personnel depends on the format of the business. For example, for a regular kiosk, 2 cashiers-cooks working in shifts and a cook responsible for purchasing raw materials and preparing products will be enough. But if you plan to open a cheburek cafe, the staff will have to be expanded. It’s also worth deciding how you will serve your visitors. For example, you can choose the principle of a cafe with a menu and waiters, or the prototype of a traditional canteen, which will organically fit into the concept of a cheburek.

As orders increase, be prepared to hire additional staff to avoid queues. As a rule, a significant part of the visitors are working people who come for food during their lunch break. They cannot wait long for their order. Therefore, for the cheburek business, fast and well-coordinated work of the staff is one of the success factors.

But since the chebureks are made immediately before sale, the only way to reduce the order delivery time is to recruit the necessary staff, dividing responsibilities between them. In addition to production personnel, you will need a manager, an accountant and a cleaner. The function of a manager can be performed by the entrepreneur himself, and outsourcing cleaning and accounting. Please note that all employees involved in the kitchen must have health certificates. At the start, labor costs will be about 80 thousand rubles.

Staff

The number of staff directly depends on the format of the institution. It is enough to invite two cooks and two sellers to the kiosk to work in shifts. And to organize a closed establishment will require a significant increase in staff.

Cafe-Cheburechnaya staff:

• manager;
• administrator;
• accountant;
• technologist;
• cooks;
• assistant cooks;
• waiters;
• driver;
• cleaning woman.

To reduce the cost of delivering products, you can invite a driver with your own transport to work. You can also deliver products to your home, which will bring additional income. The functions of an accountant can be taken over by an outsourcing company. The head of the enterprise can take on some of the responsibilities of a manager or administrator.

How to advertise cheburechnaya

To promote cheburechnaya, you can use various tools:

• social media;
• installation of billboards and signs;
• promotions, competitions, specials. offers;
• distributing business cards, flyers or booklets with menus on the street;
• advertising in elevators and transport;
• distribution of promotional offers to nearby offices and enterprises;
• participation in food exhibitions and fairs;
• sponsorship participation in cultural projects;
• event marketing, for example, free tasting of chebureks on opening day.

The use of a particular tool depends on the target audience of the establishment and the project budget.

And yet, the best advertising for a catering establishment is high-quality dishes and service. If you can feed your visitors quickly and tasty, then in a short time you will be able to attract a large number of regular customers without unnecessary advertising costs. In this case, word of mouth will provide a promotional effect. A favorable location is also a driver of trade. Especially for fast food establishments.

How much money does it take to open a cheburechka shop?

Let’s summarize all of the above and determine how much it costs to open a cheburek shop. As reflected in the table, the initial investment will be about 400 thousand rubles.

You can recoup your investment within the first year of operation. At the same time, the profitability of cheburechka can reach 40-50%.

Cost of chebureks

The cost of food is calculated on the basis of technological maps. The technological maps reflect the recipe for each dish and indicate the consumption of each ingredient. Using this data, you can calculate the cost of one cheburek and other dishes. On average, the cost of one cheburek is 20 rubles per 100 grams of product. And its market price is 80-100 rubles, that is, the markup reaches 300-500%. You can also take into account additional expenses in the cost (paper or plastic bag, disposable plate, paper napkin), but it’s easier to buy all this stuff with a reserve and not think about it.

Permits

Like any other public catering establishment, a cheburek restaurant must have a permit to operate. It is issued by the sanitary-epidemiological station. Both the premises and equipment are certified. If everything complies with the rules, the owner is issued the appropriate document. Products are also tested by a laboratory service. Based on the results of the research, a veterinary certificate is issued. When all checks are completed, the enterprise will receive a general document - a technological map. In addition to the SES, permission to operate must also be issued by the fire service. She checks all equipment of the premises: hoods, water supply system, sewage system, serviceability of household appliances (while paying special attention to the machine for making pasties), the condition of the electrical wiring.

How to plan Cheburechnaya's income

Planning income in the catering industry is quite difficult. Sales volume depends on many factors that are difficult to estimate. As practice shows, an establishment can fulfill 1000 orders in a month - on average, 30 orders per day. The indicator is quite realistic, but in the first months you should not count on such a sales volume. Be prepared for the fact that it will take 2-3 months to build up, get your audience used to it, and adapt to your business.

Here is an approximate calculation of revenue:

• The cost of 1 cheburek is 20 rubles
• The average price of cheburek is 90 rubles
• Number of sales per month: 2000 pieces of chebureks (usually one person orders 2 pieces)
• Revenue for the month = (90-20) × 2000 = 140,000 (rubles).

This is profit only for the sale of chebureks. Sales of drinks and other related dishes can bring another 30-40 thousand rubles. In total, the monthly revenue of cheburechnaya is about 180 thousand rubles.

To calculate net profit, plan the amount of fixed expenses (utilities, employee salaries, taxes, retail outlet rent, etc.). On average, net profit is 80 thousand rubles per month. With such indicators, it is possible to recoup the initial investment of 400 thousand rubles in 6-9 months. For catering establishments, this payback period is quite a good result.

We invite you to work

If you are opening a simple mobile kiosk, you can get by with two cashiers who simultaneously serve as cooks. They will be responsible for purchasing raw materials and preparing products. When opening a cafe, you will have to think about significantly expanding the staff and the form of guest service. For the convenience and comfort of visitors, you can hire waiters, like in a restaurant, or decorate the cafe as a regular and simpler dining room.

How to Create a Reception Area in Your Office

When the number of orders increases, be prepared to expand the staff of service personnel so that long queues do not form at the cheburek. Remember that your visitors are mainly people who are constantly at work and come for a quick lunch or snack. Your task is to organize the work of the staff so that they serve people quickly and efficiently. This is the only way you can increase sales and earn credibility among visitors.

In addition to workers serving guests, you need to hire a cleaner, a manager and a part-time accountant. You can perform the duties of a manager yourself, and entrust accounting to an outsourcing system. Do not hire employees without legally issued health certificates, otherwise you will definitely not be able to avoid serious problems with the SES (including the closure of the establishment).

Starting costs for employee salaries range from 80 to 100,000 rubles.

What difficulties may arise in the work of cheburechnaya

What difficulties can you encounter in the catering industry and how to respond to them? The specifics of the establishment determine the following risks:

Registration of private entrepreneurship

The real first-order steps in opening a cheburek business will be to obtain permits for activities of this nature from all relevant supervisory organizations. Only after this is it possible to register an emergency.

The legal form of cheburechka will have to be chosen from two options: individual entrepreneurship or limited liability company. And only after deciding on the form, you can start preparing documents. If the cheburek shop is small and there are no plans to sell alcohol there, then you should definitely choose an individual entrepreneur. Both various state duties and possible fines will be lower.

List of documentation for opening a cheburechka:

• permission from Rospotrebnadzor;
• registration certificate;
• rental agreement for premises;
• filled out sanitary books for personnel.

In addition, you will also need documents to open a cheburechka shop. This is permission from firefighters to commission a new building (if one is built) and approval from the Department of Internal Affairs for the location of a cafe in this location. To operate legally, you also need a trade license and a trade patent from the local authorities. Any sound, various broadcasts and playback of recordings must be approved by the cultural department.

The selected or constructed premises must fully comply with all the requirements of the sanitary and epidemiological service of the district, and the supply of raw meat must be regularly checked by the veterinary service. There must be technological maps for the preparation of products, the staff must be trained and have the necessary qualifications.

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