Effective advertising on the Internet: the most complete guide with examples

Fashion is something that goes out of fashion all the time. People spend money they don't have on clothes to impress people they don't like. Every owner of online clothing stores wants to take their place in this food chain. And the text for advertising clothes and shoes is the sail that carries the ship of sales to the horizons of profit.

The information in this article is the truisms of selling copywriting, confirmed by personal experience and the experience of my customers. Axioms that do not need proof.

How to attract a client to a clothing or shoe store?

Main channels for attracting customers:

• Social network . Targeted advertising and publishing posts in thematic public pages will help here.
• Notice boards . If you include the correct keywords in an ad with a good structure, the traffic will be excellent. VIP only enhances the effect.
• Search traffic . It will depend on the advertising settings whether pure traffic will come or the budget will disappear into emptiness. Even if you don’t plan SEO or setting up contextual advertising, your website will never be superfluous. Plus to trust. If there is no 50-100 thousand rubles. for studio services - you can make a website in an evening using the website builder. It's better than nothing.

• Advertising in transport . Make sure that potential buyers take this route.
• Advertising text for clothes and shoes on the radio . The USP, objection handling, list of benefits and call to action should be contained in 10-30 seconds of radio broadcast. And preferably with rhyme. I will give examples below.
• Distribution of leaflets . In order to attract customers, leaflets should be distributed close to the store.
• Reviewers . One “but”. Experienced users will quickly spot an implausible review.

A skyscraper will stand on a good foundation, but not even a one-story house will stand on a bad one. Selling text for clothing advertising is the very foundation on which the entire advertising campaign rests. The problem is that many people don't pay enough attention to this.

I will briefly consider the key points with examples that you should pay attention to when selling clothes or shoes online.

Advertising formats

There are many advertising formats in supermarkets. Most commonly used:

1. Outdoor advertising: city formats (installed next to the supermarket) and advertising on facades.

2. Indoor advertising in its various manifestations - POS materials and screens/monitors.

3. Placement of advertising information on: various packaging, for example, bags; checks; wobblers and other media.

4. Promotions are various advertising activities (BTL direction) aimed at promoting products. There are several types of promotions: tastings, samples and prizes. All this is accompanied by the issuance of advertising materials (booklets, flyers, leaflets).

5. Advertising on freight transport, namely branding of the sides of vehicles.

POS materials are printed advertising materials that are placed on the premises of the store. They can be roughly divided into three categories based on their location.

1. Trading floor: stickers on price tags, products, shelves; gloryfires; stoppers, toppers, wobblers, shelf talkers, etc.; necktails.

2. Entrance area: stickers on key fobs for storage lockers and on the lockers themselves; advertising on turnstiles, stickers on entrance doors; promotional boxes on the trolley; floor stickers; lightboxes, roll-ups and others.

3. Cash area: advertising on cash conveyors, cash registers, anti-theft devices, shopping dividers, etc.

Shoe ad headline

The most important thing, along with high-quality illustration. The purpose of the headline is to make you read the first sentence of the advertising text for a men's, women's or children's clothing store. No more, no less.

Also read: Selling flower advertising text examples

Close attention should be paid to the length of the title. For what? Because customers will come to the shoe store from a search. On average, out of 10 people who read a headline, only 1 clicks on the content.

In Google and Yandex searches, the results display from 48 to 62 characters with spaces . On social networks and message boards, the numbers are slightly different. Make sure that the buyer can read the most important things without clicking on the title!

If the title turns out to be longer, it doesn’t matter. The main thing is that the most valuable information is contained in the first 50 characters. In these few words you need to fit the key advantages, as well as important keywords for promotion in search.

Examples of advertising text headings for clothing and footwear:

Buy women's sneakers wholesale 425 rubles - retail from 637 rubles [the key advantage is indicated - price, the target audience is determined - women]

Branded shoes in Moscow - More than 35,000 models from Italy [location indicated - Moscow, key advantage - large selection]

Template 3 - Bright, bold advertising that attracts attention, with a call for action!

The purpose of advertising is to capture the reader's attention with a bright picture and short text. The following can be used as a call:

• See details here: _____________
• To view, click on the link: _________
• Look at here: ______________
• Click here: ____________
• You can order here: _____________
• Details at the link: ____________
• Look:__________
• Click:___________
• Go to:___________
• Go now to order: ______
• Order:__________
• Order via link: _____________

There is nothing complicated here either, and you will see examples of such advertising below.

Examples on real products:

Example 1.

Legendary glasses on sale for the brightest)) Details here: _____________

Example 2.

Luxurious swimsuits from new collections for girls from 1 year to 10 years. View the full catalog right now: _____________

Example 3.

A pendant for lovers is a wonderful way to remind you of your sincere feelings! Place an order and receive a surprise here: _______________

Example 4.

Pendants that tell everyone that the wearer’s heart is busy! Follow the link to view the catalog: __________________

Example 5.

Especially for expectant mothers! Comfortable T-shirts and sweatshirts with original inscriptions and pictures. You can choose and order here: ______________

Example 6.

THE BEST SIMULATOR OF 2014 You have never seen such graphics in online games, because this game is not for everyone! START GAME RIGHT NOW ____________________

Example 7.

THE COOLEST SALE OF 2020! DISCOUNTS up to 90% Register quickly! Click » _____________

Example 8.

Legendary Night Light “TURTLE!” Today 40% DISCOUNT - Projects the starry sky! — Creates a magical romantic atmosphere! Click: __________

Example 9.

A series of bright cases for your phone! Choose to your taste from the catalog! You can select and order using the link: __________

Example 10.

A real Men's accessory: Cardsharp Folding Credit Card Knife 40% DISCOUNT Weight only 12 grams! Sharp, durable and comfortable! Order with a DISCOUNT here: ____________

Example 11.

Orthopedic insoles for shoes with memory “Healthy Foot”! 40% DISCOUNT Comfortable Health benefits Order with a DISCOUNT here: ____________

Example 12.

The cutest protective cases or vinyl stickers for your phone! Update your phone, do yourself a favor! You can select and order using the link: ____________

Example 13.

Ferrari watch for those who love Speed! Give Yourself a Man's Gift - Order in a Couple of Clicks! Order with a DISCOUNT here: ____________

Example 14.

Unique Home Teeth Whitener Developed by a professional dentist Do-it-yourself teeth whitening by 10 shades at home Harmless!!! Only 3 days! Special 55% discount Order with DISCOUNT here: ____________

=======================

Finally, I would like to say a little about the images. Comparisons like before and after work well in advertising. This is the case now, but if you buy a product, it will be like this... and everything will be according to this principle. Plus, the photos are bright and catchy—you understand that very well. Advantages, benefits - all this is desirable in photographs. People also like to dream, and it’s a good idea to show the end result for the buyer. So that he can dream a little while looking at the photo and see his loved ones. Find them on Google or on VKontakte public pages. Everything is not as difficult as it seems... Especially when there is something to step from. And there are proven techniques that I once came across and now shared with you.

Well, I was glad to provide all this for free for you so that it will work in your favor and you will start earning more. All I want to ask... Yes, okay though! Everything is free)) Use it, come more often, you are always welcome.

If you have your own cases of using templates or selecting successful advertisements, write in the comments.

See you in touch!

Author of the publication

offline 23 hours

How to insert keywords into text for clothing advertising?

In order for the shoe website to rank first in search results, we write search keywords on the pages. Let me briefly list the main points:

• Each page needs to be tailored to one (!) main search query.
• Write the main key in the title, first paragraph, one of the subheadings, in the illustration, repeat a couple of times in the description itself.
• Add tails to the request. These are clarifications to the main key. Low-frequency keywords with such tails lead to high-quality traffic from people who are ready to buy.

This page was promoted by the query “text for advertising clothes and shoes on the Internet.” This or a similar request is why you came here. Next I’ll tell you about this in more detail using the example of clothing itself.

You can view the list of keys in the Yandex Wordstat and Keyword Planner services. Professionals download 170 GB of the Bookvarix database with 2 billion key queries.

Text for advertising clothes and shoes on the Internet: selection of keys to attract a client

As an example, let’s take the key “ buy a men’s sweatshirt .” The main key needs to be specified, for example, “buy a men’s hoodie.” Other options: “with a zipper”, “with a hood with a zipper”, “in the online store”, “inexpensive”, “large sizes”, “with fur”.

The main thing is to prevent overspam. If the repetition frequency of a word is more than 2%, replace it with a synonym or remove it.

Reaching the TOP to attract customers to a clothing store takes several months. Therefore, you need to initially write high-quality, useful, moderately optimized text. It's like cooking: under-salting is bad, over-salting is also bad.

Effective advertising for different areas

100% success is a well-executed advertising campaign. Let's define an effective campaign for each type of service:

Service industry (b2c)

• Glossy leaflets. Quite an expensive type of advertising, but also effective. You need a high-quality layout and order printing. You can distribute it yourself or order services from an advertising agency.
• Posting advertisements. Although simple printed advertisements with a telephone number are becoming a thing of the past, they nevertheless remain an effective advertising source for the service industry.
• Advertisements in local newspapers. The advantage of such advertising is that it is relatively inexpensive, accurately defines the category of the service, it must be given constantly and it will earn its money. It would be more effective to purchase several numbers and create different advertising text for each of them.
• Discount business cards. Order your business cards with a 5% discount and give them to each of your clients. This will increase loyalty to your service and in 80% of cases the client will return to you.
• Internet advertising. Post your ads on local forums, message boards and thematic public pages on social networks.
• TV ads.
• Word of mouth. The most effective advertising. But there is a minus - it does not start working right away. You need to establish yourself as a master of your craft and provide quality services, then clients will begin to recommend you as a professional.

For trading (b2c)

Passive one-time advertising

• A group on a social network: creating it for free will improve the effectiveness of online promotion and increase income.
• Online store. For the trade sector, this is simply a must-have; it’s worth spending money on creation and promotion and stable sales in your pocket. In terms of efficiency, an online store is second only to word of mouth.
• Word of mouth. If customers are happy, this type of passive advertising will start working in about 6 months. Your customers will bring their friends to the store.
• Advertisements on the Internet. As in the case of the service sector, posting advertisements on city forums and sites is also suitable. Since it is free, you should not neglect it.
• Electronic reference books. Are there electronic directories in your city? Great. Place your information there too - some people will still contact you after seeing the information.
• Pavement sign. 100% necessary, just like a sign. The efficiency is low, but it will bring you a stable flow of customers.
• Signboard. Must-have #1. A small but stable flow of buyers depends on how interesting and intriguing it will be.

Constant advertising in trade

• A television. Monthly TV advertising will give you a powerful effect and the lion's share of regular customers. You just need to determine what is suitable specifically for you: a TV newspaper, a creeping line or a video.
• Radio. The effectiveness is slightly lower than that of TV advertising, but again this depends on the product you are advertising.
• Flyers for mailboxes. Leaflets offering discounts and promotions will have the desired effect.
• Advertising on packages. It will increase the status of the store among the buyer, thereby ensuring its advertising. Be sure to create a free shopping bag for your client's purchases.
• Discount cards. Order discount cards with discounts for customers. This will increase loyalty to your store and the buyer will want to come back to you again to take advantage of the discount.
• Business cards. Order business cards and hand them to each customer.

You should not constantly use the same promotional offer; change it at least once a month.

B2B advertising

The main purpose of advertising in b2b is image-building; it is this that ensures a large volume of sales. It is aimed at recognition.

• Professional magazines. Be sure to post publications about your business if these magazines are your topic.
• Directories 2GIS and 4Geo. Information about your company in such directories will increase consumer loyalty to your production.
• Billboards.
• Videos on TV. They remain the most effective advertising for this area.
• Website. It is necessary to have a website that will indicate what your company does, services, and contact information.
• Plasma panels in city squares.
• Advertising on transport. It will be seen by a large number of people and some of them will remember the product or service.

Top 7 most effective moves in advertising history

1. Philip Morris was the owner of a tobacco shop during the war. He began producing cigarettes when he noticed that soldiers were uncomfortable smoking pipes. Thus, thanks to the idea and advertising, the largest tobacco corporation in the world was born.
2. “Love and Other Medicines” - this is how they renamed Maupassant’s book “Donut” and it was instantly sold out. And when the title was changed to “How the Slaughter of a French Prostitute Was Happened,” circulation increased 10 thousand times.
3. Vladimir Ulyanov carried out a large-scale political revolution, using advertising only in the newspaper.
4. Harley Davidson motorcycles became world famous thanks to bikers who, having received discounts on the company’s services, got tattoos with the Harley brand name.
5. BMW products were featured in one of the Bond films, GoldenEye, and subsequently received orders for more than $300 million.
6. Napoleon Bonaparte made a grand advertisement for his country and currency: he spread the news that a bank check for a million francs was sealed in one of the 5-franc coins.
7. The Coca-Cola company has the largest advertising budget and the most expensive brand in the world.

What else do you need to know when writing texts for a website for men's, women's and children's shoes?

1. Use lists, subheadings, short paragraphs. Structured information is easier to read.
2. List all delivery options and payment methods.
3. If there are a lot of products, then start writing with the most popular ones.
4. Leave links to similar products in the description. The anchor (link text) should be organically included in the article so that the buyer’s curiosity is aroused and he switches to the desired product.
5. We catch typos. To prevent this from happening:

Also read: Watch store advertising texts with examples

Text for clothes on the Internet: typo in contextual advertising

I wish that all visitors to your site act according to the “come, see, order” principle. If I missed something, remind me in the comments.

PS If you want to order a text for an online clothing store, contact us now!
Tell us about the project View prices