Marketing services OKVED 2020: codes for providing services in the field of marketing, advertising, product promotion

Additional codes

73.1 — Advertising activities
73.11 — Activities of advertising agencies

This grouping includes:

provision of all types of advertising services (through subcontracting), including consulting, creative services, production of advertising materials and procurement

It includes:

preparation and implementation of advertising campaigns: preparation and placement of advertising materials in newspapers, periodicals, radio, television, on the Internet and other media, preparation and placement of advertising, for example, on poster stands, billboards, stands for posters and announcements, in shop windows, in showrooms, advertising on cars and buses, etc., aerial advertising, distribution or delivery of advertising materials or samples, preparation of stands and other demonstration materials and sites;
conducting marketing research and other services in the field of advertising aimed at attracting and retaining customers, product promotions, marketing research of points of sale, targeted mailing of advertising materials, marketing consulting

73.12 Representation in the media

This grouping includes:

advertising in the media by selling time and space for advertising

73.2 - Market research and public opinion research

73.20 — Market research and public opinion research

This grouping includes:

research of the market and the internal actual and potential capabilities of the production or intermediary activities of the company in order to analyze the structure and patterns of market dynamics and justify measures for more effective adaptation of the production, technology and structure of the company, as well as the products or services the company presents to the market, to the demand and requirements of the end consumer ;
studying public opinion on political, economic and social issues, including statistical analysis of the information received

73.20.1 — Market research

73.20.2 - Activities for studying public opinion

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OKVED codes are intended to identify types of economic activity. All possible options for codes and names of business areas are given in the unified OKVED2 classifier, approved by Rosstandart (order No. 14-st dated January 31, 2014, as amended on July 10, 2018). The risk class when determining the rate of insurance premiums for “injuries” depends on the selected code. In some segments, only those business entities that have the appropriate license can operate. The selected codes can also influence the choice of taxation system, since for the transition to special tax regimes there is a list of restrictions on areas of business.

Class OKVED 73 - Advertising activities and market research

OKVED code 73.20.2 Activities for studying public opinion When registering an LLC or individual entrepreneur, as well as when making changes to the type of activity of the company, you need to select the required codes in the directory and indicate them in the application.

In the directory, all codes are indicated with a decoding, which will allow you to correctly select them.

Please note that the number of codes you select is unlimited, but from them you must select one main one, for which the percentage of revenue you receive must be at least 60% of the main amount of income for this activity.

Main OKVED (advertising activities)

The main code can only be one cipher. It is on this basis that the risk of the working conditions of hired personnel is assessed, and the tariffication of insurance premiums for “injuries” is established on it.

The advertising activity classifier deals with the generalized code “73”. It is divided into several subgroups; you need to choose a code consisting of at least 4 characters, which most accurately characterizes the economic activity of the business entity.

The OKVED group “Advertising Activities” (2019), starting with the combination of numbers “73”, includes the following services:

conducting advertising campaigns;
a range of services for selecting a place to place an advertising message, for placing advertisements in periodical media;
advertising on radio and TV;
development of advertising video design;
website design services to attract the attention of visitors;
conducting a needs analysis and studying the opinions of the target audience, marketing research;
assessment of the target market segment to develop an effective plan for the tactical and strategic development of the company.

This group of encodings is suitable as the main activity only for those enterprises and individual entrepreneurs that specialize in providing advertising services. But they cannot act as the main ones if the company simply allocates part of its assets for the placement of someone else’s advertising. For example, an organization is engaged in bus transportation of passengers on intercity routes. Advertising of other companies is placed on all vehicles of the company for a fee. In this case, the main activity will be the transportation of passengers, and advertising activities will be of secondary importance.

Options for additional OKVED for advertising

You can select an unlimited number of additional activity area codes, the main thing is that the company actually conducts work in the selected areas and receives income from it. If necessary, codes can be excluded or added - for this, a corresponding application is submitted to the Federal Tax Service.

Additional options that can be selected include: the following OKVED codes (advertising services and related work):

18.12 – used when printing advertising brochures, brochures, posters;
62.09 – other forms of service using information technology;
63.11 – web hosting, data processing, provision of applications for use, information placement services;
63.12 – maintenance of web portals;
63.91 – services of information agencies for the collection, processing and dissemination of data;
63.99 – other services provided by news agencies;
74.10 – services of graphic designers, decorators, creation of models of external design of products to attract the attention of the target audience and increase demand for products;
74.20 – creation of photographs and their processing for advertising purposes;
90.01 – organization and staging of stage performances, which may be part of a promotion;
90.03 – when using for commercial purposes the services of animators, sculptors, artists, writers.

Below we offer a more detailed table of main and additional OKVED codes for advertising activities.

OKVED codes (advertising activities)

OKVED code	Decoding by classifier
Other types of printing activities: printing magazines and other periodicals published less than four times a week; printing of books and brochures, sheet music and scores, maps, atlases, posters, advertising catalogues, prospectuses and other printed advertisements, postage stamps, excise stamps, documents of title, checks and other securities, smart cards, albums, diaries, calendars and others commercial printed products, personal letterhead and other printed materials produced by letterpress printing, offset printing, intaglio printing, flexographic printing, screen printing and other methods, duplicating machines, computer printing devices, embossing machines, etc., including urgent copying; Printing directly onto textiles, plastic, glass, metal, wood and ceramics Printed material is usually protected by the Law of the Russian Federation “On Copyright and Related Rights” This group also includes: printing labels or shortcuts (lithography, gravure printing, flexography, etc.); printing multi-color packaging, with additional design elements, on sheets of paper and cardboard with subsequent formation of the final product
Activities related to the use of computer technology and information technology, other: other information technologies related to working on a computer, not included in other groups, including: provision of services for restoring a computer after a failure, installation (configuration) of personal computers, installation of software
Data processing activities, provision of information hosting services and related activities: creation of hosting infrastructure; data processing services and activities related to data processing; carrying out special activities, such as: web hosting, data streaming services; interactive provision of software (provision of application hosting, provision of application programs); application services; general provision of time-distributed technical computer facilities to customers; data processing: complete processing of data provided by the customer; creation of special reports based on data provided by the customer; provision of data entry services
Activities of web portals: operating websites using a search engine to create and maintain an extensive database of Internet addresses contained in an easily accessible form; operation of other websites that act as portals of the Internet information and communication network (for example, media sites offering periodically updated content, media posted on the Internet)
Activities of news agencies: activities of news agencies: collecting, processing information, producing and distributing news materials, photographs and other information materials, providing scientific, technical, legal, statistical, socio-economic, financial, commercial, industry and other information; activities of journalists and photo reporters
Other activities of information services, not included in other groups: activities of other information services not included in other groups: provision of computer information telephone services, provision of services by information retrieval services under a contract or on a paid basis, provision of services for compiling news reviews, selection services
Advertising activities and market research: conducting advertising campaigns and placing advertisements in periodicals, newspapers, radio and television or other media, as well as services regarding the design of videos and websites on the Internet information and communication network
Advertising activities
Activities of advertising agencies: provision of all types of advertising services (through subcontracting), including consulting, creative services, production of advertising materials and procurement It includes: preparation and implementation of advertising campaigns: preparation and placement of advertising materials in newspapers, periodicals, radio, television, on the Internet and other media, preparation and placement of advertising, for example, on poster stands, billboards, stands for posters and announcements, in shop windows, in showrooms, advertising on cars and buses, etc., aerial advertising, distribution or delivery of advertising materials or samples, preparation of stands and other demonstration materials and sites; conducting marketing research and other services in the field of advertising aimed at attracting and retaining customers, product promotions, marketing research of points of sale, targeted mailing of advertising materials, marketing consulting
Media representation: - advertising in the media by selling time and space for advertising
Market research and public opinion research
Market research and public opinion research: research of the market and the internal actual and potential capabilities of the production or intermediary activities of the company in order to analyze the structure and patterns of market dynamics and justify measures for more effective adaptation of the production, technology and structure of the company, as well as the products or services the company presents to the market, to the demand and requirements of the end consumer ; studying public opinion on political, economic and social issues, including statistical analysis of the information received
Market Research
Public opinion research activities
Activities specialized in the field of design: modeling of textiles, clothing, shoes, jewelry, furniture, other interior items, fashion products, as well as other personal and household goods; - industrial design, with the creation and development of designs and specifications that optimize the use, cost and appearance of products, including the selection of materials, mechanisms, shape, color and surface finish of products, taking into account existing demand, safety requirements and market needs for distribution, use and service; provision of graphic design services; provision of interior decorator services
Activities in the field of photography: activities in the field of photography for commercial purposes: portrait photographs for documents, school and wedding photographs, etc., photographs for advertising purposes, publishing organizations, fashion magazines, real estate transactions or tourism; aerial photography; video recording of ceremonies: weddings, meetings, etc.; photographic film processing: developing, printing and enlarging from photographs, negatives or films taken by clients, film development and photographic printing laboratories, instant photography, framing transparencies, creating slides, reshooting, restoring or retouching photographs; activities of photojournalists
Activities in the field of performing arts: organizing and staging theatrical, opera and ballet performances, concerts and other stage performances; activities of ensembles, circuses and theater troupes, orchestras and musical groups; activities of actors, dancers, musicians, lecturers or speakers performing individually
Activities in the field of artistic creativity: activities of sculptors, painters, cartoonists, engravers, etchers, etc., working individually; the activities of writers in the genre of fiction, technical literature and all other genres, working individually; activities of independent journalists; activities for the restoration of works of art (paintings, sculptures, etc.) This group also includes: restoration, conservation and reconstruction of monumental painting at cultural heritage sites

Marketing services OKVED

A selection of the most important documents upon request Marketing services OKVED (regulatory acts, forms, articles, expert consultations and much more).

“OK 029-2014 (NACE Rev. 2). All-Russian Classifier of Types of Economic Activities"

(approved

By Order of Rosstandart dated January 31, 2014 N 14-st) (ed.

dated October 7, 2018) Order of Rosstat dated December 26, 2014 N 725

“On approval of the Instructions for filling out the federal statistical observation form N 1-license”

Information on the commercial exchange of technologies with foreign countries (partners)” The range of engineering services does not include the cost of machinery and equipment supplied when exporting or importing goods.

Set of OKVED codes - Advertising, promotional activities

We invite you to use a ready-made set of OKVED codes compiled for the type of activity - Advertising, promotional activities. The set of codes is suitable for both LLC registration and individual entrepreneur registration. Codes have been updated according to the new classifier!

If necessary, in the case of a more expanded scope of activity of your company, you can independently supplement it with other codes corresponding to the type of activity of your future company.

73.11 Activities of advertising agencies
62.09 Activities related to the use of computer technology and information technology, other
63.11 Data processing activities, provision of information hosting services and related activities
63.12 Activities of web portals
63.91 Activities of news agencies
63.99 Other activities of information services, not included in other groups
73.12 Representation in the media
73.20 Market research and public opinion research
73.20.1 Market research
73.20.2 Public opinion research activities
74.10 Specialized activities in the field of design
74.20 Activities in the field of photography
74.90 Other professional, scientific and technical activities, not included in other categories

It is important to know:

OKVED codes containing at least four digits are entered into the registration application;
Consider and include additional codes if you are planning to expand business lines in the future - you will save money;
If you change your field of activity, notify the Federal Tax Service within three days. Otherwise, you may run into penalties from the tax inspectorate;
The entered codes are recorded in special state registers and sent to statistical authorities, the Social Insurance Fund and other organizations.

If you don’t want to understand these codes, our portal will help you register your business

What is this activity aimed at?

By studying the market and economic aspects, economists can understand where to move and develop the country next. If this is a political aspect, then, as a rule, an electorate survey is done. Which politicians are most popular among the people? By conducting various research, these companies help develop the country in the right direction.

So, what is this activity aimed at? The first stage involves observation. Obtaining various information about the state of the economy and the most promising areas of development. The first stage allows you to collect information for its further processing.

The second stage in activities under OVKED 73.20 allows you to analyze the data obtained. By comparing information, for example, from last year, and comparing changes in society and its needs. It is also considered how all these factors are interconnected.

Stage three is the final and most difficult, and involves forecasting the development of market conditions. Scientific judgment about possible options in a given area is already involved here. As a rule, analysts make both long-term and short-term forecasts in this regard.

The most accurate study of market conditions, its analysis, allows specialists to draw conclusions and, accordingly, sell and buy goods at the most attractive prices at the moment. To be able to rationally use resources, produce goods in large quantities or, conversely, reduce their inventories, this is what market conditions allow you to do.

This area of research is needed by almost all major manufacturers, politicians, and economists. Like any other code in the classifier, this one is also divided into subgroups.