Category: Business
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We ended up in a complete mess, where even the dinosaurs were dying out. It was a year of complete stress and confusion about what was happening. We constantly fought, blamed each other for all our troubles. The information business was just in its infancy at that time, and with my dull brain I still believed in miracles and dreamed that someday I would stand on stage and say with wet eyes that we had found the path to success and the entire hall of 10,000 people would applaud us .
Okay, let's get down to earth. We both had visualization, and we really didn’t understand what to do with it. At some point Masha says to me: “Do you know what infobiz is?” I answer: “What the hell is this?” And she told me: “So and so, selling, supposedly, expert information, that which only you know about.”
It turns out to be some kind of consulting. I say: “No, I haven’t heard.” And it was precisely this day that became a turning point in our lives. She says: “Today there will be a webinar about this, go, maybe you will be interested.” Luckily there was internet in the house where we lived. And you know, already in the evening at the webinar I realized that we would be doing this. And we started, like all newbies, with something that didn’t need to be done at all. Well, at least they didn’t rent the office. In general, he wasn’t even fucking needed.
In short, we started cutting websites, writing a book, studying email newsletters and a lot of other underwater cotton wool. None of us were good businessmen, because none of us had a real business in our lives. We chugged along for about a year and even managed to earn our first half a million. It was happiness! But this was not enough, because, in essence, it is the same as if we went to work. What happened next? We started studying.
Investing in yourself
Sometimes people don't understand this term, but it's actually quite simple. Investing in yourself means buying knowledge and putting it into practice. This is what we did, but we bought our first courses, literally gritting our teeth. It’s a pity to give away your hard-earned money, because you don’t know whether this knowledge will bring you new money. Frankly, it’s difficult to give away your first money.
Today we no longer worry about this; if we understand that we need to study further, then we simply buy knowledge and apply what we have received in practice. Investments are returned with interest, not always quickly, but they bring profit. Otherwise, there is no point in them, but, as a rule, when you pump up your brains, you 100% reach a new level and begin to scale, in fact, how it happened with us.
Our first business
We gave birth to him for 9 months, not understanding what we were doing at all. Today this project is successful. Women's online copywriting school, in fact, you are now on this site. We and all our students absolutely love this project. In order not to be unfounded, I will send you to the reviews page.
In the process of building the school, we studied a lot of other niches and sources of income, including passive ones. For example, I like information sites with passive income, running a YouTube channel, affiliate programs of various types, and, of course, we returned to the MLM business as soon as we found a product that does not need to be sold. He sells himself.
How did this happen? Since we love to travel, we were looking for a travel-specific product with a lucrative compensation plan. And also, so that this business can be automated and calmly continue to travel around the world and simply show your lifestyle. We found it, the product was cruise travel.
At first there was skepticism, but having understood the topic, we quickly started and, of course, automated all processes in the new business. And now, when we travel, mind our own business, fool around, meet with friends, just chill, the business operates without us.
What attracts MLM business?
The desire to get as much money as possible, and at the same time invest “three pennies”, without making any physical or intellectual effort - perhaps this is the most important factor that serves as a trigger for most network business clients.
The most striking example of a network business are distributors of cosmetics: Avon, Mary key, Oriflame - these brands are well known even to those who do not use such products at all. Actually, this factor speaks about the popularity of MLM business.
The essence of such entrepreneurship is not just sales, but building an entire network - the more partners a distributor attracts, the greater its income. In turn, each partner, in order to receive more income (and not just from sales), attracts his partners. These partners also do not want to live on sales alone and attract more partners - and so on ad infinitum. The main distributor who launched the chain receives a certain amount of income from the entire network. Therefore, the larger the network, the better.
Visually, it resembles a pyramid - the top is the distributor, and from there come layers - his partners and the salespeople they attract. There is simply no end to such a system.
It would seem that there is nothing wrong here - sell yourself, teach others to sell and get income from it. But the intrusive sales process itself, as well as (in some cases) the dubious quality of the products that are “sold” to consumers, forms a negative perception of such a business.
A person who wants to get into network marketing is usually attracted not only by the opportunity to make good money, but also by the following factors:
- Create stable passive income.
- Flexible schedule - most people combine this type of activity with their main job.
- To start, you don’t need large financial investments - if we take the example of Oriflame and others like it, then the starting investment is the purchase of a certain set of cosmetics at a reduced price.
- Making a career is, oddly enough, but the most successful and persistent networkers reach regional directors and so on.
- Bonuses, bonuses and other incentive programs - in a network business, for those who sell well and a lot, various loyalty programs are introduced, which is a smart marketing move - this stimulates them to sell even more, which means that those at the top of the pyramid will receive more.
It seems that the essence of the MLM business is extremely clear and there is no catch. So why do most people in this area of entrepreneurship do not achieve success and often end up even in debt and with a batch of a product that no one needs? It’s simple – the desire to quickly get a good income does not allow you to competently build a sales chain. And the intrusiveness factor also plays a role - this repels the potential buyer.
Transition from infobiz to MLM
Of course, we didn’t quit our online school and go online headlong. In general, we are for a business to work itself, otherwise it is not a business, but self-employment or a craft. Let's start with the fact that we were offered 4 times to start partnering with the company Incruzes. All 4 times we said no! Why did this happen? Either they couldn’t convey it, or the people who called us weren’t successful online.
Our thoughts led us to the fact that if we go online, we follow strong people who already have a team and experience in building a business in MLM. And so it happened, our now current friends invited us to the beach, and that’s where everything happened, so by chance. The conversation just turned to traveling at a big discount, which is what I write about in this article.
In general, we figured out the topic and went. But we did not go to hold meetings. We went to create a system that will hold these meetings instead of us. And, of course, we managed to do this, and now, when we just live, the system works itself 24/7/365. Cool, if you want the same, join our team and you will also have such a toy that works for you.
Is it possible to start an MLM business from scratch?
To begin with, I will answer this question with one phrase that I love: “Business from scratch - don’t make me laugh!”
The fact is, when you choose an MLM business (MLM company), you need to choose not just a business, it is equally important to decide on competitors. Today there is not a single industry where there are no competitors.
Therefore, when choosing an MLM business, it is very important to take this point into account. You must take into account all the advantages and disadvantages of your future business over your competitors.
Figuratively speaking, if your competitors are at levels from zero to five, and you reach level zero, the situation will turn out like in the famous song “Argentina - Jamaica 5:0”. So you are already a loser.
To create a successful MLM business, you don’t need to start it from scratch! And it's not about the money invested. I'm talking about something that's much more important than that. Namely, about ensuring that your MLM business brings you a stable income in the future.
Now not much about automation itself
In fact, everything is simple here, when you have already gone through this dozens of times, your brain will swell the first time. I think I will now give you a step-by-step algorithm of actions, how and what you need to consider when creating the auto funnel itself. This is how it works for us. Well, if you are on our team, you will learn even more, and you will 100% have such a funnel.
In general, I have already revealed a huge part of the tricks in this article, and most likely I will not repeat myself. I’ll only tell you about the basics of successfully building a network. Remember, the system must work clearly and on an ongoing basis, because this is a business.
Here are the points you need to know:
- A product that sells itself. Well, you must admit, it’s no longer interesting to sell jars and boxes. By the way, be sure to use the product yourself.
- Auto funnel. A system that sells for you according to the planned scenario. The same meetings, only on autopilot. Although you can do it the old fashioned way, burn out your time resource.
- Traffic. Without this fuel, not a single store will operate. Because people pay money.
- Repeated meetings. But with hot people, those who already know everything about the product and want to promote it and use it themselves.
- Training system for a quick start for a new partner. It is very important to receive return energy in the form of money from the network in the first month.
- Duplication. This is a very important thing, and it should be simple.
- Leadership. You must take responsibility and lead people, be a kind of guide into the world of business.
These are, perhaps, just some of the basics that you need to know and practice. After all, it is only through practice that a master is perfected. And by the way, it doesn’t matter what kind of business you do.
Business in network marketing - working schemes
Successful network tycoons receive thousands of dollars per month as a member of the network structure. However, this type of business is not psychologically suitable for everyone. This is multi-level marketing, which is "scared off" by the bitterness and disappointment of past attempts.
Earnings depend on the turnover of the built structure, and the more actively the lower layers work, the more money the upper layers receive.
In network marketing, from the first day of work you are free and independent, the client’s task is to:
- Use and love the product;
- Share it with others.
- Attract people to the structure.
A network business will generate income only if representatives of the lowest level are responsible. For the scheme to work, you need to love this business, become successful and purposeful.
Ways to earn money in online business:
- Resale of products - the product is sold at a wholesale price, and you sell it with a markup of up to 30%.
- Receiving bonuses for certain actions - the number of sales, the activity of attracting newcomers to the team, etc.
- Receiving money from interest that comes from attracted clients; the more such people there are, the higher the product turnover, and therefore your capital.
In the network business, one proven scheme is the investment of labor. You need to work constantly, look for new people, distribute products, information, keep abreast of new products and various events that the company organizes.
Work can be organized via the Internet - promote a store, create a customer base. In this matter, it is important not to retreat and move forward, no matter how your activity progresses.
When choosing a network company, you need to focus on the sales volume ranking in recent years:
- Amway;
- Avon Products;
- Herbalife Ltd;
- Mary Kay Inc;
- Vorwerk & Co. KG;
- Natura Cosmeticos SA.
Unsuccessful business models include the Majerik project, FFI, Inmarket. Due to the vagueness of the action and the possible risk of loss of investments, the companies lost their popularity and became unprofitable in the services market.
Confidence
We are often asked by many beginners: “How can I build a business if I have no experience and results, because I just started”? The answer is simple - usually people start building a network with their friends and family. But, unfortunately, it also happens that your inner circle does not follow you. It's just trust; people just don't trust you. We went through this too.
Now that we have authority, it is much easier for us to work with people, but this was not always the case. This is our established advantage. Once upon a time, nothing worked out for us either, and even our hands let go, but we still continued to move forward. And they were rewarded for this over time, when people watch you for a very long time and see that something has changed in your life.
They, automatically without realizing it, begin to want to live exactly the same way. After all, your life is now full of new colors, interesting trips, useful acquaintances, exciting travels, and, in the end, just joy and happiness. After all, you have reached a new level of comfort and finances.
Should you exaggerate your results?
In no case! This is completely taboo! All relationships are built solely on trust. If you don’t have results today, just say that I’m just learning and looking for partners. And it is very important for me to build this business. And never, remember, never give up.
We built all our projects with complete strangers, with whom we warmed up our relationships along the road to success. And we continue to do this every day. We never lie; we build relationships as transparent as a child’s tears. It is important for us that those people who come to us get results. Because after that word of mouth starts.
These are the same recommendations, the same affiliate marketing as MLM business. They all have approximately the same essence, only the names are different.
What is network marketing via the Internet?
Let's think about it...
How does a network business develop on the Internet?
In fact, it's simple!
And if you start to understand the mechanisms, you understand that the INTERNET in the network marketing industry is one of the main tools for disseminating information and building your Brand!
I emphasize - the Internet is a tool for disseminating information and building your brand!
If you are building your business in one of the network marketing companies, they tell you about lists of acquaintances, that you need to call candidates and invite them to meetings……..
Yes it works
but many no longer want to write lists, call neighbors whom they didn’t even greet on the landing, and then suddenly, here comes a lucrative offer for him.
The Internet allows you to avoid all these unpleasant moments in building a network business,
everything is automated to the maximum, the audience reach is much larger, there is no need to impose anything on anyone, money is earned easier and faster.
It is important to understand the process of organizing, developing and promoting a business via the Internet.
And to make it clearer for you, get step-by-step instructions for organizing MLM via the Internet:
That is:
- Business idea
- Action plan - you know how to organize a business and how to promote it
- Tools - how you will build a business
Do you need to show your real results?
More likely yes than no, this is marketing. Just without pathos, gentlemen! Share what you do, your people will copy you and do the same, or better. Then the business will grow by leaps and bounds. Another very important thing is that you need to show the results of your people (partners) whom you invited to the business.
In this way, you will attract the attention of new people (partners) who have been watching you for a long time, but still have not decided to start building a network. They're just not sure they'll succeed. In fact, if there is a clear, proven algorithm of action, then you just need to stick to it and that’s it. Sooner or later success is inevitable.
Why don't people like MLM?
Just three reasons why people don't like online business make it not the best type of activity. And it is unlikely that such a stamp will be erased in the foreseeable future.
Lure: “cheap, super cheap, almost nothing”
One of the main, but at the same time potentially unsuccessful, techniques of salespeople in network marketing is to lure the client by promising mountains of gold and closing the deal. There can be a lot of options here:
- “We have a promotion, we are giving away excellent quality frying pans. But to get a set of frying pans, you need to buy this microwave.” - lure the buyer with a lucrative offer and when he already sees himself going home with a set of excellent frying pans and is ready to do everything to pick it up, sell him the goods.
- “We are looking for a young, promising assistant manager for the office, the salary is above the market, training and leisure at the expense of the company” is a favorite topic of the network salesman. What happens next is this: a person came for an interview and was accepted for an internship. But in order to pass the final stage, he needs to buy a set of goods that the company sells, or a course that he, in fact, does not need for nothing or is freely available on the Internet.
It goes without saying that there are many more schemes than we have given here. After all, sales need to be made, which means new options need to be generated quickly.
Zombification
Network marketing sales training is not at all the same as just being a sales manager. Using special techniques, already avid distributors convince the newcomer that what he sells will almost save the world. This is “the best ointment, extracted from dragon scales and with the juice of a fern flower, will cure all diseases.” Or “a frying pan in which you can fry anything without oil. Even a brick – after this it will be tastier than any dish.” And so on…
After such “brainwashing” a person is absolutely sure that he is selling the best of the best, it can’t be cheaper, and therefore “how can you not buy this at all, but get in line, gentlemen!” The desire to sell a product does not bypass even family and friends. As a result, the matter ends not with an increase in income, but with a narrowing of the circle of friends. And this is the most loyal option for the development of events.
This is probably why participants in the MLM business are often jokingly called “sectarians.”
Manipulation
Nowadays this technique is not used as zealously as in the 90s, but still a stable association remains. An experienced networker could sell anything - from a Chinese set of knives to a miracle massager that cures everything.
Under such influence, a person could easily buy something of low quality and for a lot of money, which, of course, no one was going to return.
Actually, these three factors have led to the fact that many people associate network marketing with fraud, financial pyramids and lies. In fact, this type of business can be conducted honestly, transparently and profitably both for yourself and for your client.
Team
This is generally a separate postulate. Any business is built on communication and relationships with people. Business is just a process, and at each stage there is a key person. There are a lot of stages, and from here a team of like-minded leaders grows.
As they say, there is no man alone in the field. Likewise, in any business (no matter what kind we are talking about, offline, online, network) people are needed, because they are the ones who will tell other people about the opportunity that can radically change your life this year.
Long term or short term
The entire business is divided into long-term and short-term. Usually, people merge within the first weeks. There can be many factors and reasons. It doesn’t work out, they don’t support you, they don’t believe in you, they watch and spur you on, waiting for you to give up. It often happens that you are simply ridiculed.
Usually, if this happens, it means that the people you are communicating with are not your people, and soon, if you continue to climb out of the hole, they will fall off on their own without you even noticing it. You won't care, you'll be busy building a business system.
One thing can be said for sure about deadlines: always go to the end. Each of you will have your own success story. For some it will take several months, for others several years. It all depends on your want! Well, or intentions. And if you are an irresponsible person, then you shouldn’t start at all, you will waste your time and be disappointed in yet another project. Although the project has absolutely nothing to do with it, the reason is in you.
Well, think about it, if it didn’t work out, it probably wouldn’t work out for everyone, not just you. But in fact, others succeed, which means the reason is you. There are no other reasons. There are no bad products, only lousy salespeople. As they say, a bad dancer's balls get in the way.
Emotions
One of the most common mistakes is going online on emotions. Like, a new product, a new team, new mentors-leaders (with them I’ll definitely succeed) and all that. Let's be honest, if it didn't work out for you before, why should it work out now?
If you sit with the old mindset, you don't learn, don't grow, and don't make mistakes. What can change in your life? Absolutely nothing. You can only get deeper into your ass. Seriously, guys, I'm not joking. This is business! You need to be able to build it, or at least be able to sell the idea.
Business success
To be successful, not to be disappointed in the company and to get the desired profit, you need to have as much information as possible about the product or service offered. Be sure to understand all the intricacies to create successful advertising.
It is important to monitor your appearance and manners in order to inspire not only trust, but also a desire to communicate with you and purchase the product. It is necessary to train skills and knowledge and learn from mistakes.
By making the most of the Internet, you can promote your products and interest people. As a bait, you can use various promotions, surprises, discounts, gifts and much more.
Leadership qualities are necessary for the development of passive income; it is important to organize uninterrupted delivery of goods, eliminate inconsistencies in meetings, and be sure to allocate time for self-development and relaxation.
Look for your individual approach, use charisma and charm, do not deceive consumers and be sure to get a stable income.
