Business specifics. Kebab menu
The specificity of a kebab shop is that for most people it is a “cafe with one dish on the menu.” People come to a kebab shop to eat shish kebab, and the choice lies only in the variety of types of meat from which it can be prepared.
Classic Caucasian kebab is made from lamb, but in cafes, kebab from pork (especially pork neck) or chicken is more common, and less often from beef. You can even make shish kebab from some types of fish.
Think about serving the barbecue, develop a wine list. The menu depends on the format of the kebab shop.
We are planning the assortment
A barbecue shop cannot operate without raw materials. Its supplier must have all permits, as well as quality certificates. Even if you are a novice entrepreneur, it is recommended to marinate meat yourself rather than purchasing ready-made meat. This will ensure the freshness of the purchased product.
The profitability of an enterprise depends, and very significantly, on the availability of the opportunity to purchase alcoholic beverages there. To be able to carry out such activities, an entrepreneur must have a license.
Also, the profitability of a kebab shop is determined by the variety of its menu. Of course, the dominant dish is shish kebab. But we should not forget about the additions:
- bread (including lavash);
- various sauces;
- snacks;
- Dessert;
- salads;
- greenery.
It is also worth taking care of the variability of the main dish. Don't get hung up on just one type of kebab. It is better if the menu includes different types of fish and meat; in recent years, grilled vegetables and mushroom kebabs have become popular. Customers should also be able to choose between cooking options - open fire or grill.
Some kebab shops offer a service such as home delivery of hot kebab or grilled meat. This is also a good way to establish yourself and increase the profitability of the enterprise.
Kebab shop format: stationary, mobile cafe and take-out kebab
Most often this is a seasonal cafe, which is open from April/May to September/October. Such a cafe does not require a permanent premises, so the organization process is simple, and start-up costs are minimal. Usually such kebab shops are opened in a small tent.
The grill is installed nearby. A separate issue is the availability of a bathroom. Typically, summer cafes do not provide this, so they are located near public toilets or rent their own dry closet for several thousand rubles a month. You can also buy takeaway kebab here, but they rarely offer delivery.
But there are also stationary kebab shops that operate all year round. They can often be seen on the highway, since kebabs are very popular among truck drivers and people traveling by car. Also, stationary kebab shops can be opened in the city - in the park, on the embankment, in any place with good pedestrian traffic. Sometimes they are even opened in residential areas. Such cafes often offer takeout and deliver orders by courier.
Summer catering outlets operate only in warm weather, but stationary establishments do not depend on the time of year. This is a significant advantage. The main thing in such cases is to choose a location with sufficient traffic, even in winter. You will also have to invest money in rent, renovation, and purchase of furniture.
Whatever kebab shop format you choose, it is important to locate your point in a place with good traffic. But this is not so important if you open a kebab shop on wheels - a small van that will travel around the city. But keep in mind that our country has not yet adopted a law on mobile commerce.
Despite the ability to move and quickly change locations, you cannot stop anywhere - in this case, you will have to enter into a rental agreement for each point where your kebab shop on wheels will be located.
Any kebab shop is a catering establishment. This means that before launching you need to collect a whole package of permits and certificates and be ready to coordinate the opening with many authorities.
Profitability
Barbecue area of about 100 sq. m. pays off in one and a half to two years. Let's calculate the approximate costs: purchase of equipment - 150 thousand rubles, utilities - up to 3 thousand per month, staff salaries will cost from 15 thousand rubles, rental of premises - about 50 thousand rubles. plus the cost of purchasing raw materials.
Production: in a working day (12 hours), one cook can cook 50 kg of meat or 170 servings on two grills. In the season from May to September this is normal attendance for a small cafe, but in the period from October to April the numbers are reduced by at least half. With a serving cost of 150 rubles. We receive revenue of about a million rubles per year, including 30% of income from the sale of drinks and other menu offerings.
Total costs for raw materials and other goods will be about 450 thousand rubles. in year; turnover, taking into account seasonality - 11,880,000 rubles, gross income 6,504,000 rubles, net profit 2,487,000 rubles. The profitability of the kebab shop is 21%, the payback period for the enterprise is 2 years.
How to open a kebab shop: preparing the documents
First of all, you must register your business. Most often this is done in the format of an individual entrepreneur or LLC. If we are talking about opening one point and you do not attract investors, it is better to register an individual entrepreneur. If you are planning a chain of kebab shops, and several people are involved in the business, register a Limited Liability Company.
You can register an individual entrepreneur within a few business days by submitting documents to the Federal Tax Service at the place of registration of the entrepreneur. The tax fee is 800 rubles. Documents can be submitted remotely on the tax website or through State Services.
OKVED code upon registration - 56.10.1 - Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants.
The main tax regime (OSNO) is not very beneficial for small businesses, so it is better to choose a simplified taxation system with a rate of 15% of net profit, that is, the difference between income and expenses.
You will also need to collect an impressive list of permits:
- Permission to trade (from the local administration), as well as permission to locate a kebab shop in this place;
- Conclusion from the SES (hygienic certificate);
- Alcohol license (if you sell it);
- Permission from the fire department.
The most difficult thing is to obtain a document from the SES. Also, each employee of your kebab shop should have a medical record. In addition, you must have a rental agreement, agreements for garbage removal and disinfection of the premises, quality certificates for all products and all equipment.
On average, it usually takes 2-3 months to collect documents. Please note that even after receiving all the necessary papers, they can come to you at any time to check.
Preparation of documents
The first step is to register as an LLC. Information on how to do this can be found in the knowledge base on our website.
We indicate the activity code OKVED 55.30.
The UTII taxation system is chosen for the work, since its use in our region is possible.
The establishment will sell alcoholic beverages, so obtaining an appropriate license is required.
A specialized company is hired to complete the entire package of documents.
Registration costs will be around 100-120 thousand rubles.
Business plan for a kebab shop
Before starting a business, you need to create a business plan.
It includes:
- Project summary. Here you need to analyze the demand for kebab, competitors and the market as a whole. The resume also describes in detail the features and format of your kebab shop, its location and competitive advantages.
- Organizational and production plan. Includes all practical steps to launch - finding premises, repairs, purchasing equipment, hiring staff, paperwork.
- Financial plan - calculation of expenses and income.
- Risk analysis.
Read more about how to create a business plan for a cafe.
Searching for a barbecue place
There are three main criteria for a room:
- It should be located in a high traffic area.
- There should be everything necessary for the kitchen to operate (water, electricity, extractor hood)
- It must comply with fire safety standards.
For example, if you open a kebab shop on the highway, you need a significant highway with several lanes for car traffic. If we are talking about a stationary restaurant, it is better to locate it in the business center of the city, although in megacities such establishments in a family format can also operate in residential areas.
The area for a stationary cafe is from 60 square meters. meters. There should be a kitchen, a hall, a bathroom and technical rooms. Think over the interior of your kebab shop - this is one of the main success factors. Most often, such establishments are decorated in warm colors and upholstered in wood.
Equipment for a kebab shop or ready-made kebab shop
If you want to open a stationary or mobile kebab shop, or a ready-made kebab shop, you will need the following equipment:
- barbecue grill and skewers;
- dispensing stand;
- cutting tables;
- refrigerator and freezer compartment;
- powerful hood.
You also need kitchen utensils and dishes. For a take-out kebab shop or a ready-made kebab shop, this is enough. For a street cafe, it is enough to buy plastic tables and chairs.
For a stationary cafe or restaurant, you also need tables, chairs, and an equipped wardrobe for clothes. Each table should have salt, pepper, toothpicks and napkins, and the table itself should be covered with a tablecloth.
Equipment
To start a kebab shop business project from scratch you need to purchase:
- grill with skewers;
- dishes in which kebabs will be prepared and dishes for the customer service hall;
- refrigerators in the amount of 2 pcs. – separately for raw meat, separately – for ready-made dishes;
- exhaust system with good power;
- tables for cutting meat and other products;
- furniture for the hall;
- dispensing stand.
The larger the premises, the higher the costs for its equipment will be, and the more time it will take to design and launch a kebab shop.
Purchase of products
People come to the kebab shop to eat meat. Therefore, the choice of meat supplier will largely determine the popularity and future fate of your cafe. It is best to choose fresh farm meat. If the turnover is small, you can personally purchase it from the market every day. As you promote your business, you need to find trusted suppliers and enter into contracts with them.
Meat must not only be tasty and fresh, it must comply with numerous sanitary and veterinary standards. All other products (vegetables, bread, etc.) must also be fresh and of high quality.
Staff
The composition and number of employees depends on the format of the cafe. For a takeaway outlet, you need a cook, an order manager and couriers. And take care of reliable packaging for the kebab in advance.
A street cafe requires a cook, an administrator (to take orders) and a cleaner. A stationary cafe will also require waiters and a dishwasher/cleaning lady.
The role of manager is usually assumed by the business owner. It is best to outsource accounting services for one cafe.
If the point is located in a good location, it does not need special advertising. Your advertising will be a bright sign, the smell of fresh kebab from a cafe and word of mouth.
If you want to attract customers as quickly as possible, distribute flyers in your area, hang a banner, go to nearby homes and offices and leave/put business cards in mailboxes. Advertising in elevators (but only in your area) and advertising on cars also work well. You can make a simple website with a photo, price list, prices, address and phone number.
Ineffective advertising
When opening a kebab shop, the budget is strictly allocated, and it is impractical to spend significant funds on advertising that will not bring customers.
Advertising on television and radio
Such advertising requires large investments. But after watching a video about a new kebab shop on TV, a potential client will most likely forget about it within 5 minutes. This is because at this moment in time this information is not relevant to him.
Advertising in newspapers, printed directories
Few people read newspapers today. And readers, as a rule, are not the barbecue shop’s target audience. The chance of going unnoticed with such advertising is very high.
Investments and profits
A small kebab shop can be opened for 500 - 600,000 rubles, of which about 150,000 will go towards the purchase of equipment. If we are talking about a street cafe, the investment will be even less - 150,000 - 300,000 (depending on the rental price).
An average-sized kebab shop brings in annual revenues of 10-15 million rubles and pays for itself in an average of 12-18 months.
If desired, this business can be easily scaled by opening a whole network of kebab shops throughout the city and beyond.
Description and analysis of the sales market
In order for a kebab shop to generate good income, you need to decide:
- expected number of visitors;
- how you can stand out;
- how to promote your establishment and attract customers.
The target audience
Before opening a cafe, you should determine who is expected to be regular customers in your establishment. If you are targeting people with above-average income, you need to create the appropriate conditions and properly decorate the interior. If the kebab shop will be located near the road, the design of the hall should be cozy, reminiscent of a home environment.
Competitive advantages
The main advantage of the kebab shop is domestic cuisine, that is, dishes familiar to Russian people. And if they are also deliciously prepared and the visitor likes the food, he will definitely return and recommend your kebab shop to friends and acquaintances. It is important to think through the pricing policy, focusing on the place where the kebab shop is located.
You can also come up with your own feature that will distinguish your cafe from other establishments. For example, offer an assortment of sauces prepared according to special recipes for meat dishes. Many people like to experiment, so they will want to come back again to taste a new taste of meat seasoning.
Promotion and advertising
When opening a business, it should be promoted in order to acquire visitors and, accordingly, income. You can distribute flyers on the street, order promotional banners, hold promotions and sweepstakes. Radio advertising can also be a good option. It all depends on the amount you have and can spend on promoting your kebab shop.
