How to organize a quest and make money from it - a step-by-step guide for a businessman + an example of a ready-made business plan with calculations

Quest rooms are a rapidly developing entertainment industry. People of any background want to “tickle” their nerves, get new impressions and just have fun in the company. And for a business idea, creating an quest room is a good source of income. After all, the demand is high and at the same time the initial investment for the purchase of inventory and promotion is minimal.

The article contains a step-by-step construction of a detailed business plan for an quest room with calculations.

Important: this business plan - similar to other projects from the Business Plans catalog - was developed on the basis of average expenses and income from open sources. The numbers may vary for your project! Make individual calculations based on the current exchange rate and the situation on the industry market in your city.

Project Summary

The business plan was drawn up for a company that organizes quests in reality - intellectual role-playing games in special rooms. For each room, a game scenario and thematic equipment is developed, which includes various secrets, tasks, tips and special effects.

The task of the players (clients) is to get out of the room in a limited time. Along the way, players work together to solve puzzles, find hidden clues, and use objects and technical devices in the room. In some games, according to the script, players play a fictional role.

The goal of the project is to create a small business with 4 quest rooms. The main income of the enterprise is payment for completing rooms. Number of participants: 2-6 people. Entry price is 2,000 rubles for a company of 2-6 people. The average time to complete a room is 75 minutes.

The work schedule is dictated by the entertainment nature of the services, peak loads are from 18:00 until closing. Usually by this time all locations are booked.

Approximate schedule for registering for quests:

• Monday 11:00 – 21:00 → 10 h
• Tuesday 11:00 – 21:00 → 10 h
• Wednesday 11:00 – 21:00 → 10 h
• Thursday 11:00 – 21:00 → 10 h
• Friday 11:00 – 22:00 → 11 h
• Saturday 10:00 – 23:00 → 13 h
• Sunday 10:00 – 23:00 → 13 h

Number of working hours per week: 77, per month: 308. Lunch break time is “floating” when the load on quests is minimal.

The entertainment industry involves working seven days a week, that is, 7 days a week and even on holidays. From Friday to Sunday are the most profitable days. For weekdays, it is reasonable to set discounts for visiting quests during hours when clients usually do not come.

The main audience is young people from 18 to 40 years old.

The reason for visiting can be any significant date: national holidays, birthdays, graduations, family outings, romantic dates, or just looking for fun for the weekend.

It is worth considering an audience with above-average income, because, if you compare the average bills for the entertainment services market, entertainment is not cheap (from 1,500 rubles).

A separate type of customers are corporate clients. These are the people who come to relax with work colleagues. Corporate parties in 9 out of 10 cases include visits to escape rooms for the sake of a group game (both HR personnel and business leaders themselves insist on this). People come from offices, departments, just groups of friends - for any reason or no reason. This is a very grateful audience, which provides a significant share of income with virtually no promotion costs. A far-sighted step at the start is to notify about yourself and offer a discount to all possible companies in the city.

Features of starting a franchise business

If you have no experience in the entertainment industry, buying a franchise is best suited. It makes it possible, under the brand of a well-known company, to legally promote a business using technologies developed by its employees.

Franchise advantages:

• popularity of the organization;
• availability of a full package of legal, sanitary and technical documents;
• ready-made business model;
• proven promotion methods;
• rolled scripts;
• brand support (providing your website, call center, advertising products, etc.).

Disadvantages of the franchise:

• limited number of scenarios in stock (up to 3);
• lack of flexibility to local market specifics;
• inability to realize one's own creative potential;
• large lump-sum contribution (from 350,000 rubles) and royalties (with 10% of turnover).

Franchises are offered by more than 60 companies on the Russian market. Choosing the best conditions is not easy.

What to look for when buying a franchise:

1. Brand promotion.
2. Scenarios of quests included in the service package.
3. Number of games.
4. Maximum number of participants.
5. Complete set of support package (documents).
6. The price of additional services provided by the franchisor (website, advertising, etc.).
7. Possible penalties.
8. Customer focus.
9. Availability of other entrepreneurs in your area with the same franchise.

Purchasing a franchise looks like a tempting idea. Carefully study the conditions offered by the franchisor so as not to fall into financial bondage.

Market analysis

Modern quest rooms are extremely popular both in Russia and in other countries of the world. According to Wikipedia, the first quests appeared in 2007 in parallel in Europe and Asia. Abroad they are called “escape rooms” (English: Real-life room escape). The first such quests in Russia arose in 2020 in Yekaterinburg; today similar projects are presented in all major cities of Russia, Ukraine and Belarus.

According to LiveQuests (an independent aggregator of escape rooms), at the beginning of 2020, over 1,000 quest rooms were opened in Russia. According to the Quests in Moscow section, 116 rooms are registered in the capital. In St. Petersburg - 67. Check the website for information on your city.

In large cities like Moscow and St. Petersburg, such businesses are widespread, which means the organizer of a new business will face fierce competition and significant start-up costs. However, there is also an established demand, which will simplify the task of attracting customers and speeding up payback.

It is optimal to open a project in a city with a population of 300,000 or more people. The larger the city, the more solvent the population, the higher the demand for entertainment services. Business activity and the number of “young companies” in the city play a role, because quest rooms are favorite places for corporate parties.

The first step in creating your business plan is to research your competitors. The search for quest rooms in the city can be done through Yandex; all companies (and their rooms) are presented on the Internet, because this is the main sales channel.

Competitors are divided into 2 types:

1. Network companies operating under a franchise of a well-known brand . An example is “Claustrophobia.” Such companies have a number of advantages, such as brand awareness, a proven sales model, their own technical developments, franchisee training, well-established sales channels, and tools for attracting and retaining customers. However, this does not guarantee that the local franchise owner will make good use of all this wealth. Competition is possible - a small company is mobile in terms of strategy, can concentrate on nuances and make decisions faster than a large, centralized network.
2. Local organizations that independently opened a project in the city. Their resources, capital investments, knowledge and experience are inferior to network companies. The number of rooms does not exceed 2-4. Competition with local companies will not cause difficulties, because their offerings, budgets and sales channels are significantly limited.

We recommend that you get to know each local competing organization personally, exchange contacts, offer mutual advertising or another way of cooperation. The demand for quest rooms significantly exceeds supply, so cooperation is beneficial for both parties.

Example: a client has completed all the quests in one company, he is ready to pay for new rooms, but there are none. Then the administrator can recommend a competitor. Depending on the agreements, the competitor pays a reward for each recommendation or similarly recommends you.

In Russia, there is still an increase in demand for quest rooms; over the 6 years of the existence of the event business, taking into account the crisis years, the trend has not lost its relevance, as evidenced by data from new escape rooms from open sources of franchisees.

Scenario for a quest - rules for creating it

To begin with, a topic is selected. In this matter, they rely on the interests of the target audience. Children under 7 years old are interested in the adventures of fairy-tale heroes. Older players are attracted to pirate themes; those over 20 like to unravel detective mysteries, and so on. It is important to study the demand. What computer games are young people interested in? What is important to transfer into reality? A unique scenario is one of the most important elements for attracting customers.

The game mechanism can be changed, but there are unchanged components:

• Limitation of spatial boundaries.
• Availability of rules.
• Designation of the starting point of the quest game.
• Criteria to determine the winner.

Quest scenarios are similar in structure to a classic drama, consisting of several stages:

1. Build-up involves easy tasks that allow a person to freely enter the game mode. The feeling of a winner at the start is unique.
2. The beginning is characterized by the complication of tasks. Here, players, as a rule, begin to take active steps in choosing a strategy. The main thing is to select tasks that the team carries out.
3. This is followed by increasing complexity of tasks, increasing tempo and a climax with a “wow” effect.
4. The ending is written clearly without any understatement. It is advisable to organize an event to mark the completion of the quest.

The usual duration of indoor play is no more than an hour. This is due to the density of events and complete immersion in game reality. Of course, more time is allocated for outdoor quests.

Renting premises

When searching for a location, it is important to be guided by the high traffic volume of potential clients who may be interested in quests.

When choosing a premises, it is wise to focus on local shopping centers, which are located even outside the city; the main criterion is the number of potential customers who come for shopping and in search of entertainment.

Rental space for quests can be a creative space in the city where various exhibitions and youth events are held. Often, quests organically fit into the atmosphere of the unique offers of such spaces.

The best option is a local shopping center in a residential area of ​​the city with high traffic, where the rental price will not be excessively high. It is a dubious idea to place quests in large chain shopping centers (MEGA, etc.), high rents will most likely make the project unprofitable.

After you have decided on the room where the quests will take place, we solve the issue of locations. The best option is 2-4 rooms for a new project in conditions of scarcity of resources. Footage - from 100 m2 excluding the bathroom and the room where guests will be met and briefed.

In this business plan, we take as an example the placement of quest rooms in a local shopping center of a millionaire city (with a population of over a million people) with an area of ​​120 m2. The rent for the premises is 80,000 rubles.

Choice of concept

How to open an quest room? The business plan for such a project should include the choice of format, as well as the development of a concept.

And here you can choose one of the following types:

1. Escape the room. This escape room concept involves tasks being completed by a team that must escape from the room within the allotted time. At the same time, visitors need to search for solutions to complex problems and solve difficult puzzles.
2. Quest in reality, or performance. In this case, players will also have to be in a confined space. However, they can achieve their goal with the correct use of the provided attributes, sound and lighting effects. Professional actors are invited to such a game. They give tips to visitors.
3. Quests around the city. They are also team games. In this case, the task is to complete step-by-step tasks within a designated area.

Staff

To operate the project, you will need 1 person, who is also an administrator, instructor and game room operator. For the first few months, it is best to assign this role to the founder of the company, which will give an understanding of the “internal kitchen”.

It is important to plan the time for completing quests correctly:

• Short briefing - 5-10 minutes.
• The game itself lasts 60 minutes.
• Preparing the room for new players - 5-10 minutes.
• Session duration is up to 1 hour and 15 minutes.

Development of quests - the technical side of the issue

The created scenario and the selected premises are the basis of a successful business that requires detailed elaboration.

Based on the scenario you need:

• Come up with a game plan - a map indicating places (events) that allow the player not to get lost in the game action. For quests in nature (in the city), signs are required to distinguish game objects.
• Develop engineering - technical devices with new electronics that make the process of passing through the stages of the game truly exciting.
• Make props.
• Think over the wiring diagram.
• Select audio tracks - musical accompaniment.

The above list is a whole range of work that is usually entrusted to professionals. Specialists carry out the design of the technical part and create the necessary devices, taking into account the location of a particular quest.

Purchase of equipment

The main production work is the development of scenarios and the preparation of play areas. In such projects, the theme and interestingness of the plot play an important role. A common mistake novice entrepreneurs make is creating games on their own without looking at competitors or hiring a screenwriter. In 80% of cases with this approach, the game has low demand.

Be sure to analyze the games of large online brands and involve screenwriters and writers to create a plot. As for the latter, we recommend looking for science fiction writers who have at least several printed books published by the EKSMO publishing house (the largest publishing house in Russia).

To finish the locations, you need to assemble a team that will include an electrical engineer, a sound and video surveillance specialist, an inventory buyer, and a finishing and remodeling specialist. It could be just 2-3 people who will work under the guidance of a screenwriter for a month.

What is needed to open an quest room: room refurbishment and repairs

The next thing you need to do to open a game project is to refurbish the premises for the finished scenario. The cost of these events ranges from 100 thousand to 2.5 million rubles. The exact amount depends on the scope of the event and the selected special effects. At the initial stage, 125 thousand rubles will be required to equip one room. Each room is equipped with CCTV cameras to monitor the gaming process.

The renovation must fit into the scenario. If you have 4 rooms, you can equip one for horror, the second in fantasy style, the third for detective stories, and in the fourth you can make a quest room for children.

In this case, the initial repair will not be final. Once every 3-4 months, you will have to modify the interiors and scenarios so that the interest of visitors does not wane. All these projects can be implemented within an apartment of 130–140 square meters. meters. Then, as your business develops, you can expand your space by renting a larger space.

In a closed room, everything must correspond to the style and objectives of the script. Sound and visual effects will emphasize the overall concept and add realism to what is happening.

Also useful would be costumes and game props, which can be ordered on specialized websites and partially purchased in stores for practical jokes. In city quests, it is important not to forget about the connection between players. SMS, envelopes, etc. are the most convenient options.

Legal registration, taxes, accounting

The work will require legal registration of activities. The choice is to register a company (LLC - limited liability company) or an individual entrepreneur (IP) represented by the founder of the project. The option with an individual entrepreneur is cheaper, faster and easier to register, however, an individual entrepreneur is an individual, and an individual. persons are liable with their property.

When registering an individual entrepreneur, you will need to indicate OKVED (All-Russian Classifier of Types of Economic Activities) - the numerical code of the enterprise’s activities. Such codes are created for each activity. Suitable OKVED codes for quests:

1. “Creative activities, activities in the field of art and entertainment”
2. “Activities of multi-purpose centers and similar institutions with a predominance of cultural services”
3. "Activities in the field of sports, recreation and entertainment"
4. "Activities in the field of recreation and entertainment"

Also, when registering, you must select a taxation system. For individual entrepreneurs with entertainment services, the so-called simplified taxation system - simplified taxation system - is suitable. There are 2 formats to choose from: “Income minus expenses” (more for production, catering, goods) and simply “Income” - a fixed 6% tax on all income. The latter format is the best choice for a business with minimal expenses.

After registering an enterprise, it is important to open an account for a legal entity in one of the banks in the city. For example, in Sberbank. You will need to pay a fee to open and maintain an account. An account is required when concluding a rental agreement for premises, accepting payments from cards, as well as any settlements with other companies. Officially: all funds must go through a bank account.

To accept cash, a cash register (KKM) is required. We recommend immediately connecting the possibility of making non-cash payments through credit and debit cards to your bank account.

Make sure to connect payment systems on the site in advance. To do this, you will need to enter into an agreement with one of the service companies (for example, Robokassa, Payanyway, Assist) and implement their technical solutions for accepting payments. For its services, the service will take a small percentage of the commission from each transaction, the remaining funds will go to your bank account.

When renting premises for gaming locations, an agreement will also be required. In 99% of cases, payment is by bank transfer, i.e. through the transfer of funds from a current account. Payment for electricity, heating and other fees is separate.

This business format does not require a license. Game scenarios, genre and themes of games do not need approval. The only thing is that the organization’s activities should not violate the Criminal Code of the Russian Federation.

Features of registering such a business

Possible organizational forms of enterprise for a questroom: LLC and individual entrepreneur.

There are significant differences between them.

Which organizational form of enterprise to choose?

It is most preferable for our type of activity to open a company of the second type, which is confirmed by the table:

Which tax system is the most profitable?

The correct choice of taxation system for an organization seriously affects the entrepreneur’s profit. Entertainment services are not included in the list of activities under UTII, PSN and Unified Agricultural Tax. Therefore, the choice of tax system for an event is between OSNO and simplified tax system.

We looked at the differences between the options in the table:

According to Lisa, most gaming industry entrepreneurs prefer the “income” option to the simplified tax system. The exception is events with a large number of expensive consumables (here “income-expenses”).

Do I need a license for this type of business?

The entertainment sector is not a licensed activity. No certificates, patents or certificates are required for it.

Marketing plan

The main work of any entertainment enterprise is based on finding the best sales channels. Different channels work for different niches. Internet advertising works ideally for a quest project. These include (in order of importance):

• Website creation and promotion. This should be a separate website with which customers can find you on the Internet.
• Creation and development of the VKontakte community. In the community, it is necessary to publish photos of quest locations and guests, inform about news and promotions, organize competitions, answer questions, and make reservations through personal messages. The VK group is a live communication between the company and clients and endless opportunities for attracting new audiences.
• Creation and development of an Instagram account. Similar to VKontakte, this social network is today the second most effective in terms of advertising opportunities.
• Coupon and discount services. This is the most effective channel for sales and growth of brand awareness. However, the conditions of the services are such that you will have to work with a very small margin - on the verge of profitability. For new projects, this makes sense to increase awareness and start word of mouth. Read more: Free advertising on the Internet on coupon and discount sites.
• Addition to well-known quest catalogs. Large directories invest significant resources and knowledge into attracting customers, so having a presence on their site is a good idea. You will have to pay to be added to directories, but the costs are worth it.
• "Traditional advertising" City media, radio, street banners, leaflets, participation in events - all this can produce results. However, it is necessary to test each advertising channel and identify profitable promotion tools. Still, as practice shows, most clients are on the Internet.

Calculation of projected income

• Duration of the quest is 1 hour 15 minutes.
• Number of quests 4 pcs.
• Working hours per month 308 hours.
• The cost of the quest is 4,000 rubles.
• Average workload 40%

308 working hours per month = 18,480 min. The time of one session is 75 minutes.

Gaming sessions per month: 18,480/75 = 246.

Calculation of the number of sessions for 4 locations per month: 246 × 4 = 984 sessions at full capacity.

The average cost of a gaming session is 2,000 rubles.

Revenue per month with 4 locations fully occupied will be: 984 × 2,000 = 1,968,000 rubles - Average occupancy of locations - 30%. 1,968,000 × 0.30 = 590,400 rubles - monthly revenue with an average load of 4 locations.

Monthly income will be ≈ 590,400 rubles.

Start-up costs and payback

The starting investment amount is:

1. Legal registration persons (IP) - 800 rub.
2. Opening a bank account - 2,000 rubles.
3. Repair of locations - RUB 300,000.
4. Location development - RUB 222,000.
5. Scenario - 100,000 rubles.
6. Rent of premises - 80,000 rubles.
7. Website development - 100,000 rubles.
8. Advertising for the launch of the project - 50,000 rubles. Initial investment 854,800 rub.

When planning expenses, it is important to consider periodic updating of scenarios and locations. This is specific to the project. Over time, the demand for any quest decreases, so it is necessary to update the assortment every 6-12 months. Take into account the costs of refurbishment of locations - allocate 100,000 rubles from the revenue every month. for future content updates.

Let's consider the monthly expenses when opening an quest room:

1. Rent for the premises + utilities - 90,000 rubles. ;
2. Salary to staff - 70,000 rubles. ;
3. Tax and social contributions - 21,000 rubles. ;
4. Location updates and script - RUB 20,000. ;
5. Advertising and promotion - 20,000 rubles. ;

Total: 221,000 rubles.

• Profit before taxes: 590,400 – 221,000 = 369,400 rubles.
• Calculation of taxes according to the simplified taxation system (STS) 6%: 369,400 × 0.06 = 22,164 rubles.
• Net profit after taxes: 369,400 – 22,164 = 347,236 rubles.
• Project profitability: 347,236/590,400 = 0.59%
• Return on initial investment: 854,800/347,236 = 2.4 months with stable average demand.

Keep in mind that in each specific case the calculations differ; this may depend, for example, on high rents, the cost of developing locations, wages, the budget of advertising companies and much more.

Description of services

The average cost of visiting for one company in our club will be 1,500 rubles. The price will depend on the time of visit and day of the week. In the evenings, as well as on weekends, the price is higher by 500 - 1000 rubles. Game reservations can be made either by phone or through the website. Types of quests for visitors:

• Isolation.
• Sarah's Curse.
• Countdown.
• Double breathing.

On birthdays, visitors will be offered a 20% discount. You can also purchase gift certificates worth RUB 2,500 from us. for a company of up to 4 people. Quest room opening hours: from 10:00 to 22:00.

SWOT analysis

The primary task of an entrepreneur creating a new business based on quest room services is a SWOT analysis, which determines the external internal factors of the enterprise. The founder of the company cannot influence external factors, but their analysis will help to create a competent strategy: in some cases, minimize risks, and in others, even turn them into benefits. External factors include:

Potential Opportunities:

• Low startup costs, low entry threshold (≈ RUB 900,000).
• High profitability, quick payback of the business - 3-4 months.
• Insignificant competition in cities with a population of up to 1 million people.
• Low competition due to a limited number of offers.
• Unmet demand, limited supply on the industry market. Clients visit rooms once and then contact other companies.
• Wide scope for creative work by scriptwriters and designers, great opportunities for experimentation in the entertainment industry
• Opportunity for exponential growth in demand through the introduction of innovative ideas (example: playing in the dark).

Risks and threats:

• Falling demand for specific rooms. This happens when most clients have already completed the game. Once every six months or a year, it is necessary to re-equip the “used” premises: develop a new scenario, organize redevelopment, change the surroundings and launch new advertising campaigns.
• The difficulty in forecasting demand for game themes is the lack of experience. To minimize risks at the start, we recommend borrowing successful ideas from major market players in Moscow and St. Petersburg, after first making sure that there are no analogues in your city.
• Dependence of demand on many factors. They must be taken into account: seasonality, weather conditions, holidays, weekends and weekdays, the beginning and end of training sessions, etc.
• A decrease in the solvency (purchasing power) of the population due to the crisis situation in the country - rising prices, the value of the ruble. A clear impact on demand in any entertainment and leisure industry. The exception is large cities with a population of 1 million or more people.
• Safety when completing quests. The organizer is obliged to take care to eliminate risks to the health and life of clients when participating in the game (fire safety, protection against electric shock, hazardous areas, etc.). All responsibility, including financial and criminal, falls on the organizer.
• Periodic repairs of premises due to wear and tear. Games involve the interaction of players with the room and its objects; there are frequent cases when the client breaks some finishing elements or game equipment. Prudently include periodic repairs into your expenses.

Internal factors directly depend on the business qualities of the founder and well-structured processes within the organization. These are the advantages of your specific offer compared to competitors in the city. Internal factors include:

Strengths:

• A unique offer on the market, no analogues in the city.
• Using the most popular sales channels on the Internet: organic promotion in search engines, contextual and targeted advertising, announcements on social networks, use of discount services, etc.
• Competent brand positioning, which includes a well-thought-out policy of interaction with customers, brand design, and pricing.
• High level of services, expert assessment of game scenarios and locations, mandatory split testing.
• Exclusivity of the offer, for example, in the pricing policy and/or special conditions for companies of 4 people or more.

Potential weaknesses:

• Lack of practical experience in creating and developing similar projects.
• Difficulties in finishing the first premises, purchasing gaming equipment, developing scenarios, training staff, etc.
• Lack of knowledge about your own audience, difficulties in identifying profitable sales channels.
• Lack of knowledge about the pitfalls, ignorance of the nuances of doing business in this niche. Risks and threats, as we know, lie in the details.

A SWOT analysis will help determine the main objectives and methods for translating them into reality. Main objectives of the project:

Search for a convenient location of the premises that meets 3 criteria: be located within the city, have high public traffic and low rental costs. The ideal option is a shopping center or an independent facility located within walking distance from the main streets.

1. Finding the optimal premises for gaming locations. Minimum requirements: square footage of 100 m2 (excluding reception) and the possibility of redevelopment.
2. Development of scenarios (for 2-4 locations), based on the capabilities of the rented premises. It makes sense to hire a screenwriter for a fee.
3. Carrying out finishing work, electrical tasks and location design.
4. Search and purchase of game props, according to the requirements of the script.
5. Split testing of games on different audience groups, subsequent refinement.

It is important to approach problem solving with particular scrupulousness, because... the level of demand will directly depend on the original quest plots, convenience of location, unique features of the location and the rest of the list.

Relevance

Until relatively recently, it would have hardly been possible to say that a quest project would be a huge success in the entertainment market. But today we can safely say about the relevance of this direction.

Quest rooms are a relatively new type of entertainment designed for leisure time. Its essence lies in the fact that people (usually teams of 2-4 people) are placed in a confined space. Here they become detectives, spies, the last people surviving on the planet, or end up in the lair of a former killer. The team's goal is to leave the room within a certain period (usually 60 minutes), solving complex puzzles and solving mysteries using clues located right there and their logic. At this time, the line between imagination and reality is blurred.

Is it profitable to open an quest room? The independent agency Guild of Quests is popularizing this area. According to him, more than a thousand such rooms are open and accepting visitors in Russia. And every year their number continues to grow. Nevertheless, there are still plenty of free niches in this market. Success for an entrepreneur will come from the creativity of his idea and the right direction of marketing policy.

The attractiveness of this type of business is obvious. With a relatively small investment, its payback can be achieved after five months of operation. The break-even point is possible already in the second month of activity.

Opening an quest room has its undeniable advantages. They consist in the absence of the need to use expensive premises and decorations, as well as to hire highly specialized employees. The success of the project will directly depend on the twist and severity of the plot.

How much does it cost to open an quest room? The amount of initial investment will be about 540,000 rubles. What does it consist of? This is what the business project considers.

According to marketers, not a single economic crisis can affect demand in this segment of the entertainment market. This is explained by the fact that people strive to forget about their problems and difficulties for a while, which is why they go into a new reality for them. And although there is still a certain amount of slyness in these statements, it is still true. In addition, such a business has one unusual feature. Here competitors, wittingly or unwittingly, help each other. After all, a person who enjoyed visiting one of the quest rooms will certainly look for other interesting offers that exist in his city.

Once a budding entrepreneur has a ready-made business plan for opening a quest room in his hands, he will be able to assess the real prospects for the development of this area, as well as the difficulties that he will encounter along the way, in the form of constant advertising costs, depending on the quality of the new scenario , special effects and scenery.

Risks

The main risks in entertainment projects are a decrease or lack of demand. Main risks:

1. Lack of demand for a specific quest. A case where the game developer misinterprets the interests of the audience. As a result, the room remains unattended by the audience and customers do not book games. The reasons can be very different: a problem with the script, genre, poor technical performance, lack of original ideas for an escape room, special effects, weak team component, etc. To avoid risk, always analyze competitors and their proposals, and in work this is important - connect real screenwriters and writers...
2. Poor quality of the room. Today, clients are spoiled by high-quality locations of large network companies that invest large resources in development. Therefore, new companies are obliged to do at least no worse. Customers will definitely compare and tell their friends about the new game - whether it will be a recommendation or bad reviews depends on the quality of the location. The quality and coolness of games is what attracts customers.
3. Negative reviews. Word of mouth is extremely relevant for this type of activity, reviews of games are almost always a reason to visit. This also applies to reviews on the Internet. However, the opposite is also true - negative customer impressions immediately affect the level of demand.

Selecting a location

An quest room as a business needs a regional focus. This direction will become successful only if it meets the needs of the population of the city in which it is located. That is why you will need to conduct a study of the demand of potential customers. It is quite possible that children's or family quests will be more in demand. This will be influenced by the market capacity, as well as the financial capabilities of people and their willingness to have fun in this way.

How to open an quest room in your city? To do this, you will need to take into account population density. If this indicator is expressed in small numbers, then the very idea of ​​such entertainment may soon become obsolete. In those cities where there is a low population density, you will need to constantly update the range of available offers or rely on the provision of services for tourists. In other words, an entrepreneur should always remember that games are an entertainment industry. That is why they must be at the right time and place.