I'm walking with a Doberman: how to make money on designer hot dogs

Market analysis

Analytical actions should begin with identifying the target audience, which directly depends on the location. In the future, the entrepreneur must take into account the activities of competitors, their methods of work and their own risks.

The target audience

Generally speaking, hot dog consumers can be characterized as follows:

• age – 17-45 years;
• employment – ​​study or work associated with the impossibility of eating a full meal at the workplace;
• peak purchasing power – morning and lunch hours;
• level of financial opportunity – average.

More than 50% of the country’s population fits the specified parameters, so we can safely say that the target audience of a hot dog outlet is huge. However, the main part depends on the location. For example, if this is a shopping area near an educational institution, then 70% of the target audience are students; Shopping center – shoppers, vacationers, employees; city ​​square, park, public garden - people of any age walking nearby, as well as employees of nearby establishments and taxi drivers.

Assessing demand, competition and risks

The demand for hot dogs remains at a high level, despite the massive opening of catering establishments. Firstly, people like fast food because of its original taste. Secondly, the hot dog cooks quickly. Thirdly, the food is cheaper than shawarma or even cheburek.

Demand assessment is carried out based on the selected location and the target audience present. The higher the traffic rate of people, the more successful the business will be.

Competition in the catering industry is extremely high. And it is hardly possible to find a profitable place without a kiosk with pies or shawarma. But it is worth understanding that different products do not imply competition. If in the chosen location there is a stationary catering establishment selling hot dogs, but there are also several mobile outlets, then even with high foot traffic, the entrepreneur’s income will be minimal.

Risks associated with selling hot dogs:

1. Lack of demand - a criterion typical for a situation with an incorrectly chosen location or high competition.
2. Purchasing low-quality raw materials - wanting to save money, dishonest entrepreneurs purchase ingredients at minimal prices. Hence the low quality of products, decreased demand and profits.
3. Lack of payback is typical for a situation with an incorrectly chosen location, which is accompanied by minimal demand for products.

Help: most of all the risks associated with the sale of hot dogs cease to be relevant if you follow the business plan of the project. The idea provides for minimal investments with a high markup on products and a large turnover, so it is almost impossible to go into the red.

How to rent a room or plot of land

There should be no problems with renting vacant retail space that is privately owned - the main thing is that the parties agree on the price. But some entrepreneurs have problems renting state-owned land for the summer season. Let's say a businessman decided to open a point of sale selling hot dogs on one of the streets of the city, for example, from a food truck. In this case, you should visit the city administration, or, to be more precise, the city property management committee. There you will be asked to schematically draw the location of the area of ​​interest and indicate its size. If this plot really belongs to the state, then all you have to do is write an application and wait to be invited to sign a temporary lease agreement. Why temporary? Because only a temporary agreement exempts you from the obligation to conduct tenders for the right to conclude a lease.

It is recommended to start this procedure in early spring, since all approvals can take 1-2 months (this is the administration).

Relevance of the business idea

Fast food enterprises with an assortment of quick dishes came to us from the American continent. During their existence, fast food enterprises have shown a certain resistance to financial crises and other phenomena. Food, especially tasty, quick and inexpensive food, is always necessary, at least out of habit.

If they want to open a low-investment business, entrepreneurs often turn to the catering industry. If in the general assortment of canteens a businessman faces many pitfalls and mistakes due to lack of experience, then selling hot sausages is a completely different matter. The horizon for immediate expenses usually does not exceed 50,000 rubles.

Hot dog machine from Russia

The assortment of Russian manufacturers who equip public catering establishments also includes machines for preparing hot dogs. Their quality is head and shoulders above that of Chinese manufacturers. This can be seen in the materials, build quality, and heating elements.

Russian equipment for preparing fast food can last for years, provided it is regularly serviced. We recommend paying attention to the following companies:

• "Atesi";
• "Sikom";
• class=”aligncenter” width=”700″ height=”379″[/img]

Domestic manufacturers are able to provide a reliable, wear-resistant hot dog machine. The price for it, depending on the model, varies from 15,000 to 25,000 rubles.

How to open a hot dog shop

Business registration, licenses

As a legal form, it is better for an entrepreneur to choose an individual entrepreneur. Even if you plan to open several points selling hot dogs, it will be easier and more profitable to work as an individual entrepreneur.

Registration of business activity involves the following steps:

1. Collection of documents - passport, TIN, application, paid state duty.
2. Contacting the tax service.
3. Submission of documents.
4. Obtaining a business permit within 5 days.

OKEVD code – 55.30 “Activities of restaurants and cafes.” This includes not only customer service inside the establishment, but also the possibility of selling culinary products to take away, which characterizes the business of selling hot dogs.

The optimal taxation system is UTII, since it provides a fixed rate that does not depend on the amount of profit. If an entrepreneur chooses a counter or trailer format, then the tax will be minimal, because it depends on the area of ​​the premises.

At the time of work, the entrepreneur must have the following documents with him:

• individual entrepreneur registration certificate;
• business permit from Rospotrebnadzor;
• product documentation;
• employee medical record;
• lease agreement for land or premises.

Location

A good location for a hot dog spot is 80% success. The focus should be on the high traffic volume of people and a young target audience, so you need to choose from the following options:

• educational institutions - schools, lyceums, institutes;
• healthcare institutions - hospitals, clinics;
• business centers;
• recreational places - parks, squares;
• busy pedestrian crossings;
• entertainment complexes;
• cinemas.

The equipment can be installed both in the building itself, if it is a shopping center or cinema, or in an open area.

Help: a huge advantage of mobile stands for the preparation and sale of hot dogs is that the equipment can be relocated to another location at any time if the previous one turned out to be less profitable.

Purchase of equipment

An entrepreneur does not have to worry about purchasing numerous equipment or machinery, because the manufacturers have already taken care of this. Today there are a lot of devices that are completely ready to work after purchase. The equipment operates on gas fuel, is capable of producing up to 60-80 hot dogs per hour and occupies no more than 3 square meters. m.

In addition to a sales counter, a businessman can choose a van, which is more functional and meets all the criteria for public catering (availability of soft drinks, a wide range of products). The cost of a van is, of course, 10 times higher than the sales counter.

Assortment compilation

The variety of products directly depends on the imagination and capabilities of the entrepreneur, as well as on the equipment. For example, if a sales stand provides for the preparation of hot dogs, sandwiches, hamburgers, and storage of drinks, then a van can boast the preparation and storage of almost any number of products as part of street trading.

In addition to hot dogs, you can sell:

• small pizza;
• hamburgers;
• pasties;
• pies;
• sandwiches;
• samsa and much more.

Naturally, if possible, all products should be prepared locally, but the option of imported goods cannot be ruled out. However, the cost is determined based on the purchase price and not the minimum cost of ingredients.

Food purchasing

Raw materials for hot dogs are purchased from local producers. Firstly, it's cheaper. Secondly, all ingredients are delivered as quickly as possible and are fresh.

It is recommended to analyze the sausage market and choose the most reliable supplier. The same applies to bakery products. It is possible to conclude a contract on individual terms if there are several retail outlets with a large turnover.

Staff

One employee is enough to work behind the counter. It is advisable to have experience in the retail sector. You can learn how to cook hot dogs at a specific counter in a few hours.

Basic requirements for the seller:

• age – 22-35 years;
• neat appearance;
• absence of bad habits;
• responsibility.

Which franchise to choose for a business selling Hot Dogs

Those who have difficulties opening a hot dog trading business on their own can enter into a franchising agreement. Franchising has a number of advantages. Firstly, you get a ready-made, effective business model, which means the likelihood of “burning out” is minimized (according to statistics, more than 90% survive). Secondly, you don’t need to think about what equipment to buy, what technology to produce the product and where to buy ingredients - the franchisee does everything for you. All that is required on your part is finance to start a business and the desire to manage it.

How to advertise a business

To search for customer locations, you can resort to advertising on the city portal. Most likely it will be on weekends or evenings. In other periods, the business can be classified as seasonal or it can be moved with equipment to rented coffee shop areas. Inexpensive flyers work great in shopping centers

The most effective advertising products.

Sausages in dough, like any product, need not so much advertising as presentation. To stimulate the interest of the general public, you can launch a budget tasting or a joint promotion, for example, with a watch store.

How to attract clients

Baking and selling hot dogs is an activity where the product literally arrives at the customer's door. Most often, this is a traveling business with temporary placement in parks, other crowded places (elections) and other events. The main thing is to provide comfortable cooking conditions for the chef - the signature scent and assortment of drinks will do the rest.

In addition to the signature smell of a delicious fast food product, an effective and unambiguous sign will help your business. Any printing company with a designer on staff will undertake brand development

Some advice from practitioners

1. When choosing a location for selling hot dogs on the street, pay attention to places with the highest traffic volume. And so that cross-country ability depends as little as possible on the weather. With a good location, you can sell up to 500 sausages in dough per day.

2. You can save on anything except quality. The quality must be higher than that of its closest competitors. A 100% hit is when buyers come to you from the other end of the city.

3. Cleanliness - work and serve hot dogs to the buyer only while wearing gloves. You should constantly monitor the condition of the counter, remove dust and dirt from it, and there should not be a drop of debris nearby.

4. Products can be supplied from local meat processing plants and bakeries. The main thing is to find favorable terms of cooperation so that the final price of a hot dog is no more than 50% of the average market value.

How the devices work

Let's take a look at how a classic hot dog cart works. Sausages and buns are placed in different tanks and heated. There they are stored awaiting the buyer. When a customer places an order, the seller quickly pulls out a bun and a sausage, puts them together, adds sauce and mustard, puts on a salad with vegetables, packages the finished hot dog and gives it to the customer. Let's consider what advantages the units have:

1. They consume little energy and do not require connection to a water supply (water is poured from bottles).
2. Sausages and buns are heated as quickly as possible; almost no time is wasted on this.
3. The sausages are not overcooked during the process because they are steamed and not kept in boiling water.
4. The device has space for storing necessary equipment and salads.
5. The seller can work without looking away from the unit: everything is at hand.

Such devices also have disadvantages. The main ones are the relatively high cost and the need for periodic maintenance of the unit . The devices themselves are divided into 5 classes according to the method of operation:

1. Roller models. The sausages in it are cooked quickly and accurately due to the movement of the rollers, turning them over as needed.
2. Steam models. They are considered the most common due to the possibility of simultaneously heating buns and sausages. Up to 50 sausages can be loaded into the container at the same time.
3. Carousel models. The unit is similar to a wheel - it rotates, spinning sausages over a hot surface.
4. Contact models. They have a working surface that heats up to a given temperature. Sausages and buns are placed on it to heat them.
5. Deep fryers. Sausages and buns are thrown in and fried to create a nice crust. In such units you can prepare French fries, donuts, pasties, etc.

Stage 2. Location

The place for selling products is a fixed counter or a mobile kiosk. It is best to place it in the most crowded place. In order for a business to develop successfully and constantly generate income, it is necessary not just a place with high traffic, it is necessary that the consumer is not in a hurry, but just walking. Such places include:

• Shopping or entertainment center;
• Amusement park;
• Pedestrianized street;
• Recreation areas (forested areas, historical landmarks, advantages of the city, etc.);
• Stadiums, cultural events;

The area of ​​the pavilion should be from 1 to 2 square meters. Fixed counters occupy an area of ​​3 square meters. In addition to the retail outlet, it is also necessary to install a trash can or other container for the purpose of collecting garbage.

Which device to choose

In this article, we decided to look at several popular models of devices that can be purchased in Russia without any problems. One of the inexpensive ones is the EKSI HHD-1 model, which operates on the basis of steam and has a bun warmer (4 pins). Consumes 600 W per hour, consists of stainless steel and is not afraid of contact with moisture. The pins heat up a bun in 30 seconds and cook sausages in 60 seconds. The advantages of the model include small dimensions, ease of care and the ability to simultaneously cook bread and sausages. The cost of the unit in 2020 is 15–20 thousand rubles.

Classic hot dog spot

The second option for a small point is the MEC CS 100 model. It also operates on a steam basis, has a power of 800 watts, is made of stainless steel, heats up sausage in 1 minute, buns in 30 seconds. It has a thermostat to maintain a constant temperature, is made of durable and high-quality materials, and is easy to maintain. It has a removable lid to make cleaning easier, costs about 25 thousand rubles.

Model GASTRORAG LY200602M is steam powered and has four prongs for heating buns at a heating speed of 30-40 seconds. The total power of the unit is about 600 watts; it takes about 60 seconds to heat the meat. Consists of stainless steel. The advantages include spacious containers, ease of maintenance and low energy consumption. Prices start from 15 thousand rubles, up to 50 sausages can be placed in the container.

The Gastrorag EL-HD5 model is a roller model and is suitable for installation on a ready-made table. Consumes about 500 watts, heats up buns in 30 seconds and meat in 60. Made of stainless steel. It has five rollers for uniform heating of food, is equipped with a thermostat to maintain temperature, and allows you to cook several sausages and buns at once. It has a compact size, allows you to bake buns until you get a crust. It is equipped with a non-stick coating, so you can cook sausages, cutlets and other meat products on it. Cost from 15 thousand rubles.

As you can see, the models are generally quite similar, but they have certain differences. Before purchasing a unit, get acquainted with its characteristics and reviews, and also think about what kind of flow you will have. To do this, you need to conduct market research and draw up a short business plan in which you will consider the timing and payback of your business. Calculate what the cost of making a hot dog will be, what price you will need to set to recoup investments, expenses and make a profit. On average, the cost of a good hot dog is 150 rubles, while the net income from it is about 30 rubles. 100–150 hot dogs are sold per day in a good place, that is, the profit is about 3000–4500 rubles or from 90 thousand per month.

If the place is not very passable, then the number of sales will be about 40–60, which significantly reduces the profit to 1500 per day or 40 thousand per month. But in any case, all your expenses will pay off in the first month. After this, you will be able to open the following points, hiring sellers for them, but be sure to make sure that they do their job as best as possible, that they are neat and well-groomed, and that they also have health certificates. If someone gets poisoned, the consequences will be unpleasant: you can be sued and the sanitary and epidemiological station is almost guaranteed to come to visit you with all the ensuing consequences.

Attention:

Follow the manufacturer's recommendations to extend the life of the device. It needs to be periodically washed and descaled, especially steam models.

Hot dog machine from China

China is always ahead of the rest when it comes to inexpensive technology. This equipment is preferred by owners of small outlets that operate seasonally - the cost of the equipment is fully recouped over the period of operation, the merchant remains in the black, and in the event of a more or less serious breakdown, the equipment is scrapped, since repairs are often more expensive than a new hot water equipment -Doga.

Also, Chinese technological equipment has an attractive appearance, serving as additional advertising.

If you are planning to start working with a small retail outlet to try your hand at it, we recommend that you stop there. Pay attention to the following brands:

• Convito;
• Starfood;
• Airhot;
• JEJU;
• Viatto.

The price tag for Chinese equipment is frankly low - from 7,000 to 15,000 rubles, depending on performance.

Open it yourself or choose a franchise

Many people like the idea of ​​starting such a business on their own: you don’t have to pay anyone anything, you can work entirely for yourself. However, you will also be left alone with all the financial risks; you will have to independently establish contacts with suppliers, deal with staff, think through the menu, do advertising, etc. And at the same time, a promoted brand inspires a certain trust in people, which immediately ensures the flow of buyers.

Franchise benefits:

• recognizable brand;
• proven business processes;
• balanced menu;
• access to suppliers;
• saving time;
• constant support from the franchisor, thanks to which you will not make serious mistakes.

What's included in the Hotdogger franchise?

The franchise includes the following:

1. The franchisor provides assistance in opening the establishment. He provides a step-by-step plan and develops a financial model taking into account the specifics of a particular locality.
2. They will give you the contacts of suppliers and tell you what equipment you will need, how to choose it, and how to install it. Assistance is also provided with the first purchase of products, including all consumables.
3. Performance standards are provided. The franchisee will receive checklists for the administrator and employee, rules for preparing a workplace, principles for monitoring a specific point, a playlist, work schedules, a CRM system, etc.
4. In addition, issues regarding the warehouse and storage of products are resolved. And we are talking about everything: accounting, labeling, expiration date, write-off, etc.
5. Much attention is paid to legal and accounting issues. The franchisor receives OKVED codes and is helped to choose the optimal tax system and deal with cash discipline.
6. This also includes marketing and advertising. You will learn how to promote VK and Instagram, and receive ready-made posts. They will tell you everything in detail about targeted and banner advertising, flyers, how to use the official opening program, how the discount system and loyalty program work.
7. Among other things, issues with personnel are resolved. Again, everything is detailed: detailed instructions on searching and hiring employees, training and further work. You will receive samples of employment contracts and other documents, requirements for appearance, a script for communicating with clients, detailed work regulations, a motivation program, a control system and much more.
8. A special emphasis is on the premises. Franchisees provide complete information on how to search for it, evaluate it, and how to conclude a lease agreement. Plus the businessman will receive plans: architectural, construction work, arrangement of electrical appliances and equipment. A ready-made estimate for construction is issued, as well as a brand book and a design project for the premises.
9. To convey the atmosphere of the company, special attention is paid to the interior. Therefore, the franchiser provides a huge amount of materials: ready-made design layouts, ranging from menus to outdoor advertising.
10. Don't forget about the secrets of cooking and the menu. The franchisee will have a list of products, a set of drinks, video tutorials, and recipes for all products.

The hot dog franchise business idea is the easiest to implement and is a great option to start with. The product is familiar and understandable to everyone, affordable, so it’s enough to cook it deliciously and serve it well so that you have regular customers. The main audience is people aged 16 to 30, that is, the most active, open to everything new. Such consumers are easily persuaded to try an interesting additive or an unusual drink.

The most difficult thing here is to choose a franchisor you can trust. Therefore, when making a decision, it is worth assessing everything as a whole. And if it’s difficult to make a choice, you can turn to a professional for advice.

Advantages of working as a Hotdogger franchise

If you decide to buy this hot dog franchise, then you will receive the following benefits from cooperation:

• assistance in hiring and training staff;
• assistance in registering a legal entity. faces;
• provision of our own CRM system.

Hotdogger franchise: work formats

The hot dog business comes in several formats. You can choose any:

• shopping pavilion, to open you need to invest from 496,600 rubles, monthly profit ranges from 100 to 150 thousand, for a point you will need an area of ​​12 to 18 m2;
• an island in a shopping and entertainment center requires space from 7 to 10 m2, requires investments in the amount of 627,600 rubles, brings in from 100 to 160 thousand rubles;
• a place in a food court implies an investment of 691,400 rubles, the space needed to open is from 25 m2 to 60 m2, profit varies from 120 to 250 thousand rubles;
• a full-fledged establishment (bar or cafe) is from 20 m2 to 50, to open you need from 711,400 rubles, income is in the range of 150-270 thousand rubles.

I'm walking with a Doberman: how to make money on designer hot dogs

Roman Kruk worked as a bartender for many years - and his long-time dream was to someday open his own bar. But in the end, he came up with a new hot dog format - and launched the Doberman hotdog snack bar. Not everything went smoothly in the field of street food, but after 1.5 years of operation, the establishment continues to operate and is profitable, and Roman is preparing to open a second outlet. Roman Kruk told the Biz360.ru portal about how he manages to overcome stereotypes about hot dogs as cheap, low-quality food.

Dossier

Roman Kruk

, 34 years old, entrepreneur from Saratov, founder of a hot dog shop. Graduated from the Volga State Interregional Construction College with a degree in architecture and design. Before starting his own business, he worked as a bartender for several years. The Doberman project was launched in 2020. Not married.

Instead of cocktails - buns with sausage

Saratov resident Roman Kruk worked as a bartender for 12 years. For four of these years he lived in St. Petersburg with the dream of one day returning to his hometown and opening his own bar there. Despite the fact that there are quite a few such establishments in Saratov, Roman had ideas on how to surprise people.

“In 2014, I returned to Saratov,” says Roman. “But I didn’t have the money to open a bar, and I didn’t find an investor. Even for a bar without a kitchen I would need at least 2 million rubles. While I was thinking about the idea itself, I came to the idea that those who come for drinks also need some kind of food. Otherwise, guests will not stay long and will go to another establishment. And at one point I decided that designer hot dogs could be an excellent snack. It seemed to me that such food could be interesting and in demand.”

As a result, the idea with hot dogs went from being a minor one to becoming a major one. Roman tested it for the first time during the Restaurant Day festival. At first, he observed who was participating in the event and how, as a spectator and bar manager of one of the local establishments. He saw that the townspeople liked the festival: many restaurants and cafes took part in it, people could walk all day and try different foods. And in 2020, Roman presented his hot dogs at such an event.

Dog-beer-man

“I made hot dogs with three toppings: curry, vegetable relish and guacamole,” the entrepreneur recalls. — That first time, I think, was very cool: we had about 100 servings, we sold them all. People specifically looked for us and stood in line for our hot dogs. And all this despite the fact that at that time we weren’t even on Instagram.

After Restaurant Day, Roman, with the help of several friends, began offering his hot dogs in a catering format. At first the cooking was done at home, making 100-150 servings at a time. “Of course, it is wrong to engage in such activities in a home kitchen on a whim. In addition, the volumes grew with each event,” comments Roman. “So after some time we rented a small workshop that had previously housed confectionery production.”

The name for the project was invented by Roman’s friend Evgeniy, who at that time was engaged in catering with him. “There was already an event coming up, for which we received an order, and we still didn’t have a brand! - says the entrepreneur. — The two of us sat at my house and brainstormed. He delved into the Internet, I poured out my thoughts on paper. By this time, he and I had already dabbled in home brewing and were thinking of somehow combining hot dogs and beer in one project. And then Evgeniy comes across the logo of some fitness club - “Doberman”. I pick it up, and literally a minute later the slogan Dog-Beer-Man appears. If you say it quickly, it sounds very much like a Doberman. They left it that way. This play on words formed the basis of our concept. Hot dogs, beer and a man."

Catering was not Roman's main income; during that period he continued to work as a bar manager. But “Doberman” began to work regularly at city festivals and corporate events. They began to promote Hot Dog on their own through and.

Moneyless winter

In a year and a half of catering, Roman managed to gain many loyal customers. He realized that it was time to open a stationary outlet. The diner opened in late summer 2020.

To open a hotdog, the entrepreneur needed about 900 thousand rubles - part of the money was his own savings, part was borrowed funds. According to Roman, if the project had been launched only with his own money, it would have paid off much earlier.

When the cafe opened, in the first two months of operation it enjoyed traditional popularity for a new catering outlet. But then attendance dropped by half, and it turned out that winter was not the season for Doberman.

“The first winter was generally very difficult for us: in addition to a decline in traffic, we were faced with utility difficulties in the rented premises, which were not obvious in the summer,” says Roman. — For example, we had problems with heating and water supply. The number of guests increased again only in the spring.”

Among other things, it turned out that the hotdog opened in not the most favorable place. When Roman found the premises, it seemed to consist of nothing but advantages. This is a one-story building in the city center, next to a shopping center and a parking lot, there is space for a summer cafe, while previously there was a catering facility here, which left behind the necessary communications and exhaust hood. Area - 30 square meters plus a patio of 45 square meters. The room contains an open Doberman kitchen and three tables with 13 seats.

“As a result, we seem to be in the center, at a busy intersection. But at the same time, there is a street adjacent to us, along which it is easy to pass by us if you don’t know that there is some kind of establishment here,” explains the entrepreneur. - Plus, we have one actual address of the house, and the entrance is, again, from another street. We solve these problems in the only possible way – advertising on social networks. We also hope that opening a second location in a more thoughtful location will help us.”

Fight for revenue

In the summer, the traffic of the new cafe was greatly facilitated by the presence of a summer courtyard and catering services, which Roman continued to provide.

To overcome the seasonal downturn by next winter, the diner owner had to reduce his staff from three hired employees to one and stand behind the stove himself along with his girlfriend. In addition, he carried out a “cleaning” of the menu based on cost: he removed the most expensive items that bring in the least amount of money, and introduced higher-margin ones.

Roman also organized promotions (for example, on December 1 - with the purchase of any hot dog, customers were offered free mulled wine) and tried to introduce new flavors more often so that the assortment would not become boring to regular customers.

In addition to the hot dogs themselves, new items were introduced to the Doberman menu. “Hot dogs were, are and will be our main dish. But we quickly realized that we needed something else,” states the founder of the hotdog. — Since we don’t have a single professional chef on our team, this became a problem. I remembered how in 2014 I tried a popular German street food in Berlin - currywurst. This is a Frankfurt sausage, drenched in ketchup and generously sprinkled with curry seasoning, served with French fries. We topped it off with fresh herbs, gherkins, pickled cherry tomatoes, homemade cheese sauce and nutmeg.”

It also quickly became obvious that since there was a shopping center nearby, the new eatery needed its own business lunches. The first option for this lunch format was cream soup + sausage with side dishes (buckwheat, rice, etc.). But the business lunches failed. “Firstly, we did not have storage conditions or heating equipment for these products. Secondly, within a radius of 100 meters from us there are three more establishments that serve approximately the same thing,” explains Roman.

But Doberman did not abandon the intention of feeding people lunches. The diner offered a second lunch option, calling them street food lunch. The set lunch includes cream soup (new every day: tomato, spinach, broccoli, cheese, mushroom or lentil), as well as any hot dog and a drink from the menu to choose from.

“Right now, this offering generates the highest profit of any item on the menu,” says Roman. — The street food lunch greatly increased our attendance at lunchtime. People don’t really want to eat hot dogs, no matter how great they are. But in combination with a thick cream soup with a volume of 350 ml it turns out very satisfying!”

All the actions taken prepared the hotdog for the second winter, which we managed to operate with revenue 40% more than the previous one. Today, the average monthly turnover of Doberman is about 300 thousand rubles.

Meat, craft, compote

Now there are 14 types of hot dogs on the diner’s menu, their cost is 100-150 rubles per piece. “Of course, there are people who think that this is too expensive, because at the neighboring kiosk a hot dog costs 50 rubles,” states Roman. - But our cost is only higher than this value, given our level of quality. Not everyone takes the time to look at the menu and evaluate this level - they just turn around and leave. In other words, the stereotype about a hot dog applies: it’s not very high quality, but it’s cheap.”

“We have put and are putting a lot of effort into overcoming the stereotypes that surround sausage rolls these days. Since Soviet times, they have had a reputation as a low-quality cardboard product, and the hot dog itself is associated with something low-quality. That’s not what we’re doing at all.”

During his work, Roman changed several suppliers of sausages. At first, he had the intention of making sausages on his own, but there was no immediate opportunity to implement it - so he needed partners.

“We were not going to compete with street hot dogs, but rather with burgers and shawarma. Therefore, we needed the sausage to feel like there was meat in it. That is, so that it should be created the way sausages were before - when minced meat was compacted into the intestine,” says the owner of Doberman. — We found a company with very tasty sausages, but also very expensive. We worked on their products for six months. We found another supplier with his own farm. But he could only supply the sausages raw, which greatly lengthened the process of preparing a hot dog.

As a result, one day a representative of another manufacturing company came to us with a bag of sausages and said - choose, let's cooperate. We tried all kinds, we didn't like any of them. But we invited the company to make special products for us to order: according to our quality criteria, so that the composition contains only pork, chicken and spices. That’s how we work to this day.”

Toppings and sauces for hot dogs - mustard, ketchup, mayonnaise and others - are prepared independently at Doberman. Roman found all the recipes on the Internet, tried them and learned to make sauces using them himself. The beer in the hotdog is craft; there are no sweet carbonated drinks or packaged juices on sale; instead, there are berry compotes.

“And the bakery nearby bakes our buns to order,” Roman concludes. — Before reaching out to it, we also looked at many companies. Among them is one very famous bakery chain, which once really let me down. I had an event planned, I ordered a batch of buns for it. The day before the event, I call the technologist about my order - no one answered the phone. In general, we were cheated. They barely found a replacement for this bakery that day and never contacted it again.”

"Spartak" vs. "Yakuza"

60% of the Doberman audience are girls, 40% are men. Most of these clients are working youth.

The owner of the hotdog began promoting it only after the opening of a stationary outlet. In addition to developing on social networks, he distributed leaflets in friendly establishments, tried a loyalty system “every 10th hot dog is free” and a year ago connected the UDS discount service. Roman finds it very useful.

In his experience, the application begins to work when it has a certain amount of customer base. "Doberman" felt the effect when about 200 of his guests registered with UDS. “People started coming back because with the app they can quickly accumulate a certain number of points to fully or partially pay for a purchase,” explains Roman.

Among the promotions on Instagram, the competition for the best name for a new hot dog was especially successful (the winner received it for free). The new item, in addition to sausage and bun, included garlic sauce, nut sauce, chukka salad, pickled ginger and sesame seeds. Users actively suggested options, and the post with the competition reached the top. The name "Yakuza" won. This hot dog appeared on the menu six months ago and is still very popular. Plus, the Yakuza gave the hotdog a permanent guest - the same young man who christened him.

Today the most popular hot dog in the establishment is “Spartak”. Served on a red bun with sausage inside, homemade ketchup and cheese sauce, mustard, bacon and crispy onions. In second place is “The Most Cheese” - potato bun, sausage, honey mustard sauce, cheese sauce, gherkins, melted grilled Gouda cheese, black olives and black olives. Third place – “Taiga”: potato bun, sausage, arugula, lingonberry sauce, bacon, pine nuts.

Success indicator - survived

“I don’t have a specialized education and haven’t taken any business courses, but many years of bartending experience helped me a lot,” Roman believes. — Making cocktails and cooking, of course, are not the same thing. But I had and still have a sense of taste, creativity and the ability to combine products. I plan to open a second location around the fall of this year. I haven’t found a place yet, I want to approach this issue more carefully this time.”

In the future, there is a plan to launch a franchise, but this is a long-term perspective - for a franchise we need to hone the business model. It is also advisable to set up your own production of buns and sausages. After all, if in Saratov Doberman starts working on one raw material, and in Tyumen or Barnaul on another, these will be two different establishments.

“All-Russian statistics show that 90% of businesses in the country close in the first year of operation. We have survived this stage, I think this in itself is an indicator of success,” says the creator of the Saratov hotdog.

Positive aspects of business

Are you interested in selling hot dogs as a business? There really are a lot of advantages here:

• stable and high demand, which is not tied to holidays, but only increases during the New Year and May holidays;
• active target audience - consumers aged 16 to 30 years old, open to everything new, ready to experiment with unusual tastes and drinks;
• a great opportunity to further increase the average bill by selling drinks, offering French fries, etc.;
• low entry threshold (less than a million rubles).

Sources

• https://xn—-8sbebdgd0blkrk1oe.xn--p1ai/biznes-plan/eda/torgovlya-hot-dogami.html
• https://AlteraInvest.ru/rus/biznes-idei/detail-1851291/
• https://businessmens.ru/article/idea/ideya-biznesa-kak-otkryt-biznes-na-prodazhe-hot-dogov
• https://BusinessXXL.ru/prodazha-xot-dogov/
• https://101biznesplan.ru/idei/raznoe/apparat-dlya-prigotovleniya-hot-dogov.html
• https://biznes-prost.ru/kak-realizovat-biznes-na-prodazhe-xot-dogov.html
• https://blog.burocrat.ru/biznes-po-franshize/402-biznes-po-prodazhe-hot-dogov.html

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Business opening technology

After researching the market and competitors in the region, you can begin searching for a location. It is very important that the retail outlet is located in a busy place. Next, you need to purchase equipment, complete documentation, and you can safely start trading. It should be noted that some entrepreneurs use cheap, low-quality ingredients. This can ruin a business at the initial stage. Due to intense competition, product quality is of great importance. Selling delicious hot dogs is the key to successful trading.

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Hotdogger franchise – hot dog snack bar: price, buy, description, reviews

Hotdogger eateries are one of the most effective fast food concepts. This is a new, uncompetitive direction in our market, which is happily visited by more than 80% of the population.

Our prices and delicious taste of dishes do not leave anyone indifferent, and our target audience starts from 14 years old and goes up to 50+.

The population is tired of the giants that sell burgers and all the usual fast food, they need something new. This is what Hotdogger is designed for, which is already open in more than 20 cities.

Stunning design, taste that makes you want to come back again and again. These are all real hot dogs, which have never existed in Russia before!

Training and support

We not only help you open your establishment in the shortest possible time, but also provide tools so that you break even and start earning your net profit in the shortest possible time.

To achieve this, we provide lifelong support to all our franchisees on many issues:

• Menu updates, promotions, marketing.
• We conduct internships and staff training in person at the franchisor’s location, or through video lessons.
• Providing seasonal promotional materials.
• Implementation of methods for improvement and quality control.

Premises requirement

In what formats do we work:

• Island in a shopping center
• Trade pavilion
• Full cafe

General requirements: electricity from 8 kW, area from 7 sq.m.

Access to ventilation is not necessary; you can use a charcoal hood with replaceable filters. Water is optional.

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Source: https://xn—-8sbebdgd0blkrk1oe.xn--p1ai/franchise/hotdogger

How to organize a business correctly

Let's look at a few basic ways to organize your hot dog business. In any case, you will need a special hot dog machine,

which serves as both a storage place and a kitchen for cooking. The business itself can be organized according to various schemes:

1. Car buffet. You will need either a minibus or a car with a trailer on which to place the equipment. A good option due to the fact that you don’t have to pay rent and you can move around the city, finding out which points are more suitable for work and which are less suitable.
2. Organization of the pavilion. The pavilion is a small, self-contained retail outlet. The seller-cook himself is inside, preparing food, and gives out orders through the window. This option will require rent or investment in construction, but at the same time you will expand the number of clients and remove the seasonality factor. The only thing you will need is electricity (about 8 kW per hour) and bottles of water.
3. Mini-yurt (mobile pavilion). This is something between a car buffet and a pavilion: you can come to any place and turn around in just a few minutes.