Consultant vs coach
Let's say everything was going well for the business, and suddenly a problem arises, for example, there are few clients. And you have no idea where the problem came from, you do something, but “the beans still don’t grow.” Then you are looking for a person who will solve all your problems at once. And before that, you need to figure out which specialist will help here and how.
Specialist | Description | Role |
Consultant | A man of systems and theory. He will analyze everything in detail, identify the weak points of the business and begin to develop a step-by-step work plan | - Expert opinion; - He will tell you how to do it; – Will make a decision himself; – Make plans and forecasts; – Strives to achieve results; – Gives recommendations and instructions. |
Coach | A good psychologist, designed to inspire you to great deeds. First, he infiltrates the team and collects information, and then motivates you to make certain decisions. | – Participation and practice; - He will ask what’s wrong; – Makes it look like you found the solution yourself; – Realizes opportunities; – Tries to improve the process itself; – Gives charge and desire to act. |
The coach has a greater emotional impact on you and the staff. In addition, he comes more from his practice. And a business consultant (some say “business coach”, but a consultant is better) is a professional analyst and advisor, and he proceeds from the way things should be. Therefore, it is up to you to decide who to involve in your case.
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Our specialists understand perfectly well that any business consists of a huge number of nuances that need to be taken into account and approach any task thoroughly.
Our goal
Provide a full cycle. We do everything possible to ensure that you get what you have long dreamed of - a ready-made business in the shortest possible time.
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How is work on the project going?
1. Launch of the project. First, all the necessary tasks are completed to prepare the project for its launch:
- concept is being developed;
- marketing analysis is carried out;
- the necessary permits are obtained.
2.Workflow:
- search for premises;
- negotiation of a lease or sale agreement with the most favorable terms (this is done by a professional negotiator)
- development of your own style, repair and decoration;
- search for colleagues.
3. Preparing for opening:
- carrying out advertising campaigns.
4. Business support (if necessary)
The result is that by cooperating with us, you get:
- a reliable partner for the entire period of cooperation;
- qualified specialists with extensive experience;
- significant savings;
- affordable and transparent price;
- confidentiality and responsibility;
- individual approach to the client.
What are there
Any business can have problems at different stages and in different processes. And in order to find an intelligent business consultant, you need to know what they are. Therefore, for convenience, we will divide specialists into two main classifications. The first is niche and non-niche consultants.
- Niche consultant . If your business is, for example, oil and gas, then a consultant from the trade sector will not suit you. A specific niche requires a specialist who knows it, takes into account the peculiarities of business processes, etc.;
- Not a niche consultant . A universal soldier: knows techniques for different niches, can easily switch from oil and gas to trade. However, he does not work through problems as deeply as a niche specialist.
The second important classification divides business consultants according to their subject areas or areas of expertise:
- On marketing . Works with internal processes (outsourcing, logistics, interaction between departments) and problems along the entire value chain for the client;
- On management . Possess theoretical and practical knowledge of management functions (planning, organization, motivation, control, management);
- By sales . Proficient in sales and persuasion techniques. Able to reconfigure your sales funnel so that the number of transactions with positive results increases;
- In accounting . Examines problems from a financial and cash flow perspective. Decide how to optimize taxation, how to reduce costs and increase revenues;
- According to strategy . A combination of other types. A professional thinks structurally and critically, will sort the business into pieces, determine the vector of development and tools.
But in practice, business consultants often combine several areas, because one cannot be solved without the other. For example, marketing and sales, management and strategy, finance and accounting. Strategy, by the way, is the most extensive and expensive area. More often than not, businesses need emergency assistance in subject areas.
So, before looking for a professional, decide what type of specialist you need.
Where to order consulting services - review of the TOP 3 companies providing services
The market for consulting services is relatively young in Russia. Not all companies of this profile are competent and experienced.
To make it easier for our readers to choose, we have prepared a review of the top three organizations specializing in business consulting.
1) Business consulting
The group provides clients with legal, personnel, auditing, and accounting services. Employees will help develop a business plan, increase the efficiency of existing businesses, and help the company with the reorganization of its structure.
The company was founded in 2002. This is one of the leading consulting companies in Russia. The main advantages are a professional approach, the involvement of advanced technological resources, optimal terms for providing services, affordable prices, strict confidentiality.
2) Future Access
Year of foundation - 2006. Main areas of activity - strategic, managerial, operational, consulting, IT consulting, business training, personnel training. Slogan: “We make the world a better place!” The motto is “You have a problem, we have a solution.”
The company's specialists are not afraid of complex problems and use innovative methods of their own development. The company has more than 800 closed projects for optimization and business management. As part of business consulting, employees commit to reducing costs by 50% and increasing sales growth by 80%. The average cost of services is 100,000 rubles. for the project.
3) Assessment-Consulting
The company was founded in 2005. Provides entrepreneurs with advice on business issues, as well as business valuation services, machinery and equipment, shares and intangible assets.
If you need professional legal consulting, a financial and economic analysis of an enterprise, or an effective business plan, feel free to contact the specialists at Otsenka Consulting. The company's employees will conduct a full audit of your company, help automate business processes and reorganize management.
How does it work
Now you need to decide what the consultant does in the process, how his work is structured. Otherwise, it will be difficult to assess the effectiveness of its activities. Therefore, we will draw up two algorithms for the consultant’s actions - for small and large projects.
Small projects
Step 1. Brief . The first meeting is an introduction to the selected candidate. You set tasks for the business consultant and talk about the problems. Don't forget to discuss by what indicators you will judge the success of the project.
Step 2. Plan template . At the second meeting, the consultant presents an initial plan of action. Small projects are most often of the same type, so the consultant has a prepared algorithm of actions that is adjusted according to the task.
Step 3 . Signing the contract . After discussing all terms of payment and work. Don’t forget to fill out the “fines and sanctions” section. This will help if the consultant turns out to be unscrupulous or decides not to complete the project.
Step 4. In-depth audit . Before starting work, a business consultant examines the external and internal environment of the company. For a small project this takes 1-2 weeks. Here the consultant makes adjustments to the plan based on the audit.
Step 5. Compiling assignments . The business consultant draws up detailed technical specifications and instructions for responsible employees. It is necessary that he describes in detail all the necessary business processes and tools.
Step 6. Issuing tasks . Technical specifications and instructions go into the hands of responsible employees, and it is important to indicate for each employee the deadlines that they need to meet.
Step 7. Interim meeting . In order to find out “is everything okay?” This is from the theory of management control - you need to sum up intermediate results. If they are not satisfactory, then adjustments to the strategy are made, and then steps 5-7 are repeated.
Step 8. Completing the project . If all the adjustments worked (or were not required at all), the results are summed up. A business consultant makes a detailed presentation of his work and its results, showing “before” and “after”.
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Large projects
Step 1. Brief . This step is the initial step for all projects. Here, problems are also discussed, tasks are set, and desired results are indicated.
Step 2. Initial plan . Large projects have atypical problems, so there is no template for action. The consultant sets the order of actions in general terms, tells what to do and how to do it, and which of the employees will be involved.
Step 3. Make an advance payment . Since the project is quite labor-intensive and long-term, an advance payment is required. After this, the consultant begins an in-depth audit, which on average takes from two weeks to a month.
Step 4. Making a plan . After carefully studying the situation, the consultant begins to draw up a step-by-step action plan. The result will be a physical document that is agreed upon at a meeting with top management.
Step 5. Signing the contract . After management approves the action plan, an agreement is drawn up. It should clearly state both the short-term and long-term results of the project. The more responsible the approach, the more leverage there is for interaction.
Step 6. Compiling tasks . The principle is the same as in small projects: the business consultant draws up detailed technical specifications and instructions that responsible employees will have to carry out.
Step 7. Issuing tasks . The specialist issues the employees the technical specifications - a physical document, regulations, descriptions according to which procedures and tasks must be carried out (assign responsible persons, set tasks, set deadlines, etc.).
Step 8. Interim evaluation of results . The specialist controls/corrects the actions of employees. If the results of the work are not satisfactory, he makes corrections. This algorithm is repeated from the beginning until the performer and the customer like the result.
Step 9. Completing the project . As a result, the consultant completes the work, makes recommendations, and the customer accepts the work. Short-term results have been achieved, and then the specialist develops long-term recommendations for the company.
Step 10. Payment for business consultant services . After management accepts the short-term results of the project, the consultant is paid the remainder of his remuneration.
Step 11. Monitor long-term results . Some time after the project is completed, there will be a follow-up meeting where the consultant looks at how the project is performing in the long term. If there are problems, he leaves recommendations.
As you can see, large projects require more meetings, time, and labor. And as a rule, as long as the project lasts, the consultant works with the company for that long.
In general, it is important for management to meet with the consultant as often as possible to monitor the work. But the minimum number of meetings for small projects is from 5, and for large ones – from 8. Otherwise, everything depends on the terms of the concluded agreement.
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Types of business
2.1. Manufacturing business
Manufacturing business can be called a leading type of business. Products are produced here: goods, works, services. In the context of the transition to a market economy, this area of activity was subjected to the greatest negative impact, as a result of which economic ties disintegrated, material and technical support was disrupted, product sales fell, and the financial situation of enterprises sharply deteriorated. As a result, the development of the manufacturing business will receive the greatest attention in the coming years.
Rice.
2.1. Manufacturing Business Composition
The composition of the manufacturing business is shown in Fig. 2.1, from which it is clear that manufacturing business includes innovation, scientific and technical activities, production of goods and services, their industrial consumption, as well as information activities in these areas. Any businessman planning to engage in production activities must first determine what specific goods he will create, what types of services he will provide, and then begin marketing activities. To identify the need for a product, he comes into contact with potential consumers, buyers of goods, and with wholesale or wholesale-retail trade organizations. The formal conclusion of negotiations can be a contract concluded between the businessman and future buyers of the goods. Such a contract allows you to minimize business risk. Otherwise, the businessman begins production activities to produce goods, having only a verbal agreement. In the conditions of established market relations in the West, an oral agreement, as a rule, serves as a reliable guarantee, and subsequently, if necessary, can be formalized in the form of a contract or transaction. The situation in our country is much more complicated. In conditions of just emerging market relations, the reliability of an oral agreement is low, but the risk is significantly higher.
Manufacturing business is the most stable and reliable. Its profitability does not exceed 10%.
2.2. Commercial business
This type of business is the most common, because there is an opinion that it is accessible to everyone, quickly produces results and does not require much knowledge. However, this is an amateurish view.
The profitability of a commercial business is high - 20% or more, but it is unstable and unreliable.
The field of activity of commercial business is commodity exchanges and trade organizations. A commodity exchange is a type of wholesale commodity market without preliminary inspection by the buyer of samples and pre-established minimum quantities of goods. On a commodity exchange, commercial intermediaries and their employees voluntarily unite to conduct trading operations according to jointly developed and observed rules. The purpose of such an exchange is to create a mechanism for managing free competition and, with its help, taking into account changes in supply and demand, to identify real market prices.
Similar exchanges have been operating for many years in all economically developed countries. Classic examples are such specialized commodity exchanges as the London (non-ferrous metals), Liverpool (cotton), Singapore (rubber), etc.
In addition to conducting regular trading with actual suppliers of goods on commodity exchanges, the conclusion of agreements in so-called futures transactions is widespread. Such transactions involve the payment of a sum of money for the goods at the price established in the contract within a certain period after the conclusion of the transaction.
Commodity exchanges perform the following main functions:
- provision of intermediary services for concluding trade transactions;
- streamlining commodity trade, regulating trade operations and resolving trade disputes;
- collection and publication of information on prices, production status and other factors influencing prices.
The majority of the turnover of commodity exchanges consists of transactions not with cash goods (so-called cash transactions), but with future goods or under supply contracts (forward transactions). Commodity exchanges can be closed or open. Only brokers—exchange intermediaries between buyers and sellers—can take part in trading on closed exchanges, while visitors can also participate in trading on open exchanges. Based on the nature of exchange operations, commodity exchanges are divided into real commodity exchanges and futures exchanges, where only futures transactions are carried out.
Currently, there are about 150 commodity exchanges operating in Russia. In addition to Moscow and St. Petersburg, such exchanges operate in many large cities of the country.
2.3. Financial business
The main field of activity of the financial business is commercial banks and stock exchanges.
A commercial bank is a joint-stock financial and credit institution that lends on a fee basis primarily to commercial organizations, accepting cash deposits and other settlement transactions on behalf of clients. The source of income for a commercial bank is the difference between the interest rates of deposit (raised) and loan funds.
The operations of commercial banks are divided into three groups: passive (raising funds), active (placement of funds), commission-intermediary (carrying out various operations on behalf of clients with the payment of a commission).
The peculiarity of the activities of commercial banks in Russia is that they attract funds from enterprises for long periods of time, and lend for a relatively short time. These banks are exposed to commercial risks because... are obliged to pay their creditors money within a predetermined period with specified interest. Considering that loans provided by a commercial bank may not be repaid on time for one reason or another, the bank must have certain reserves.
Another feature of commercial banks in modern Russia is that most of them do not have the ability to provide long-term loans in significant amounts, since most often they do not have the necessary funds. It is no coincidence that the share of long-term loans issued by commercial banks is only 3% of total assets. Meanwhile, the main source of income for commercial banks in economically developed countries are long-term loans. Hence the instability of the income of commercial banks in Russia and their frequent bankruptcy.
A stock exchange is understood as an institutionalized, regularly functioning securities market that helps increase capital mobility and identify the real value of assets. The principle of operation of the stock exchange is based on the operational regulation of supply and demand. So-called securities quotes are held here. They consist of regular assessment by specialists of the exchange quotation department of buyer rates and seller rates for all securities that pass through the exchange. At the same time, current rates are constantly displayed on the exchange's light display and are regularly published in special newsletters. Current rates show the price at which certain shares can currently be bought or sold on a given exchange. These prices, recalculated using a special formula, serve as the basis for obtaining indices of exchange activity - unique barometers of economic conditions.
Abroad, firms and enterprises themselves are not members of the exchange. Their interests are usually represented by either a bank or a holding or brokerage company of the exchange. The number of such members is regulated, and their reputation must be impeccable. In addition, such membership requires money. For example, on the New York Stock Exchange the price of a seat ranges from 450 to 6,000 thousand dollars, and the number of members is almost constant - 1,469.
At the same time, under the conditions of state-monopoly capitalism, the role of the stock exchange in securities trading has somewhat decreased. The main reason for this is the formation of powerful credit and financial institutions, which concentrated most of the trading in securities without the intermediation of the stock exchange. The decline in the role of the exchange in securities trading was also influenced by the increase in the volume of government bonds in the total stock of securities.
What tasks does it pose?
They depend on the main goal. The specialist breaks it down into tasks, and tasks into subtasks (that is, he resorts to the goal decomposition method). For example, a business wants to increase profits. The consultant then determines how this can be done and draws up a decision tree.
That is, he understands that there are two ways to increase profits (strategic alternatives): “How to increase income?” or “How to reduce costs?”. This creates a diagram that reflects all possible options for action. In the case of the picture above, this is the division into subtasks of the points from “How more precisely?”.
Task | Subtask |
Increase production volume | Open a new business line; – Increase production volumes of current products; – Find and consider new consumer segments. |
Increase the price of products | Conduct a comparative analysis of competitors; – Consider how a price increase can be justified from a marketing point of view; – Review the firm’s pricing strategy. |
Reduce fixed costs | Reduce staff; – Reduce the wage fund; – Move to an office with the lowest rent. |
Reduce variable costs | Optimize delivery and logistics; – Review the motivational part of employee salaries; – Find suppliers with cheaper raw materials and supplies. |
The final tasks set by a business development consultant may concern all departments of the company and completely different specialists. And the best thing to do, as I already said, is to assign people responsible for each.
What services does business consulting include - 5 main services
The main task of business consulting is to increase the efficiency of the company. The means to achieve a goal depend on the situation. In one case, it is necessary to radically change the approach to resources at the enterprise, in another - to establish interaction with clients, in the third - to modify the management structure.
Let's look at the main services that professional business consulting includes.
Service 1. Business valuation
This is the main form of activity of consultants. Specialists analyze and evaluate the company's performance, explore sales markets, determine the reasons for the decline in income, and identify areas that need strengthening.
The result of this work is a detailed list of recommendations for increasing productivity, modernizing and developing the company. Consultants restore ideal order to the enterprise: after their visit, business mechanisms begin to work in a new mode - more efficiently, economically and measuredly.
A separate area of consulting is financial consulting.
Service 2. Preparation of a business improvement plan
Based on the analysis, consultants develop a step-by-step plan to improve the company’s performance and increase profits. The plan takes into account the economic and financial capabilities of the enterprise and human resources.
No self-respecting adviser will be guided only by experience or intuition: all conclusions of specialists are justified and supported by an evidence base.
Service 3. Creation of a marketing plan
Not all companies have full-time marketing specialists; maintaining such an employee is not always cost-effective. At the same time, every businessman is aware that successful promotion of products to the market is the main engine of trade.
Example
The Siberian Pelmeni enterprise wants to launch a production line for the production of chebureks. However, a new product must first be properly promoted to the consumer market. The management delegates this task to a well-known consulting firm in the city.
Marketing specialists have already dealt with such tasks, so they know how to organize an advertising campaign, what marketing activities should be carried out and how to attract the attention of consumers to a new product.
As a result, by the time the line is launched, the market niche is already ready. Brisk sales many times cover production costs, and at the same time the costs of attracting consultants.
Marketing consultants will be able to optimize the advertising budget and find new media channels for promoting services and products. Correct positioning of products on the market is half the success. The second half is effective interaction with the target audience.
Service 4. Assistance in personnel management
The coordinated work of management structures is the framework on which the entire work of the enterprise rests. Without management, a business will disintegrate into elementary particles, and they will be swallowed up by primordial chaos.
Management consulting will improve the quality of management, minimize the time spent on carrying out orders, and eliminate unnecessary information flows. Specialists will introduce new management techniques into production, train management staff, and establish operational communications between departments.
Perhaps, in the process of modernizing management, personnel changes will be needed, which can best be handled by personnel consulting.
Service 5. Business development consulting
In English, “consulting” is translated as “consulting”. Advisors give recommendations to everyone who needs it - directors, heads of departments, technologists, lawyers, accountants and watchmen of the company.
The table clearly shows the practical value of consulting services:
№ | Services | Benefit |
1 | Business valuation | The client receives a comprehensive analysis and assessment of his own business |
2 | Business plan development | Experts draw up a competent business plan |
3 | Marketing consulting | Consultants develop an effective advertising campaign |
4 | Personnel Management | The company management structure is changing for the better |
5 | Business development consulting | The company adopts useful experience |
You will find more details on the topic of this section in the article “Consulting services”.
How to choose
The market for specialists distributing “magic beans” is completely legal and standardized. That is, for choosing an intelligent business consultant, there are a number of universal principles based on the experience and education of the candidates.
experience
Internships, background, portfolio, famous clients with a good reputation - all this is practical experience as a consultant. However, there are a lot of “personnel” who have education and certificates, but are completely incapable of growing “magic beans”. And the correct candidate selection system will help identify such moments, so let’s figure out how to evaluate the work experience of a business consultant.
Advice . Each selection stage can be used separately from the others. It all depends on how high-quality selection you need. After all, the main thing is to find a specialist who will solve your problem.
1.1. Check work experience in consulting companies
In the consulting services market there are the “Big Three” (Big3) and the “Big Four” (Big4) of the largest international companies. It is very difficult to get there; there is competition for a place of 500 people (sometimes it is higher than for a budget place at a prestigious Moscow university). And not all lucky ones maintain the work rhythm and can eventually become a practicing business consultant. Therefore, consultants with experience in one of them are especially valued.
It’s even cooler if they received several promotion grades. However, the level of wages of such specialists is much higher than the usual market ones.
1.2. Conduct testing
In practice, there are three types of testing: theory testing, logic testing, and personality test. But you can simply ask questions from your industry, for example:
- “What marketing tools do you use most often?”
- “How to calculate the effectiveness of a project?”
- “What are our key performance indicators?”
And also invite the consultant to solve a small problem that will demonstrate his knowledge and structural thinking.
Example: To produce X units of goods, a company spends C(x)=ax2+bx rubles, where a and b are some real numbers. The product is sold at a price of p rubles per piece. Determine the sales volume at which the profit will be greatest.
1.3. Conduct a group assessment
For those who have successfully completed the tasks, conduct a group interview to identify the best of the best at this stage, that is, an assessment. This could be a business game or anything that will allow you to simulate the desired situation. Observe how roles are distributed in the group, who will become the clear leader, who will be the think tank, and who will get lost among other participants.
Such selection in practice allows you to see how a candidate approaches issues, how structured his thinking is, how resourceful and optimal the solutions are.
1.4. Ask to solve a business case
The most visual method of assessing experience. It can be used separately from all others, and it will reveal to you all the theoretical and practical skills of the candidate.
The essence is this: a business situation close to your field of activity is simulated. Then some time is given to decide. A business consultant must analyze the problem from start to finish: analyze the external and internal environment, study the financial side of the issue, formulate hypotheses and strategic alternatives, choose a solution, and justify it.
When evaluating a solution, pay attention to the depth of elaboration and breadth of thinking, and also carefully study the resulting indicators that, in the candidate's opinion, show effectiveness.
1.5. Evaluate the results of the candidate’s own project
Experience perfectly confirms the existence and prosperity of the consultant’s personal business. Talk about how he runs it, how he manages it, what mechanisms he uses and how business processes are set up. You can try asking for financial results or sales reports. Well, if the shoemaker has no boots, then go through other points of experience assessment, because this is not the only one.
1.6. Assess the quality of your portfolio and completed projects
If you are considering a candidate without experience in Big3 and Big4, then pay attention to the effectiveness of the projects he led, general work experience and ideas implemented, project areas and customer reviews. Surely, such an applicant has a website or blog - read what he talks about, what projects he leads and how he views business.
Education
The greatest demand is for specialists who have received qualifications from the TOP-5 universities in Russia. And especially demanding businesses, as a rule, are looking for a specialist who has been trained in prestigious foreign institutions.
2.1. In terms of business size
If you are a representative of a small business, then, by and large, the education of a consultant does not play a big role for you. In your case, experience will be more important, and I have already told you how to check it.
But if you are a large business, and your company has weight in the market, then the reputation of the consultant matters here. After all, your competitors and, probably, the media are watching you - they will not miss the opportunity to highlight the difficulties that have arisen. But if, to solve global problems, you hire a business consultant with a prestigious education, a well-known name and a broad background to help you, then this will be a big plus for the reputation of your company.
2.2. In terms of certificates and skills
But there is another way to confirm professionalism - certification institutes for business coaches, analysts and consultants. Although for specialists there is no great need for this if they already have a prestigious education and extensive practical experience.
But it also happens that the candidate does not have a prestigious education, special certificates or qualifications, but has a couple of courses completed. At the same time, there is a lot of work experience, and it is clear that the candidate really understands the issue.
This means that he has developed hard skills (foreign languages, programming, knowledge of special programs) and soft skills (self-study, time management, negotiation skills).
And these skills are best tested using cases or assessments.
On topic: Business books: TOP 70 from our library
Doing Business
Advice from lawyers:
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4 answers
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There is a desire to purchase a parking lot for running a business. The land plot located under the purchased parking lot is owned by the seller,
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Of the jointly acquired property there were 2 Gazelles, which I use to conduct business.
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My husband and I took out several loans to run a business, in the amount of 700,000 rubles.
3 answers
I took 300 thousand rubles on receipt. for doing business. Business collapsed. Creditors under threat (court, discredit, violence, etc.)
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To all users of this resource. Need help from a lawyer. The essence of the question is this:
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Cost and operating time
Remuneration is determined by the candidate's work experience, complexity of the task and frequency of meetings. It is important that a specialist can be on the staff of an organization, or can be a free employee. Therefore, the salary of a business consultant can be project-based or monthly.
Monthly | Design | |
Newbie | RUR 45,000 | RUB 50,000-100,000 |
Average | RUB 75,000 | RUB 100,000-200,000 |
Pro | RUB 165,000 | RUB 200,000-250,000 |
Moreover, with payment for the project, everything is a little more complicated than with monthly payment. Firstly, it is initially difficult to say how large-scale the project will be and how long it will last. Secondly, managers have nowhere to look at prices for similar services. This means that there is a risk of greatly inflating the reward.
Important . Whether you hire a specialist “on the spot” or take it on staff is up to you. But keep in mind that a mercenary can look for problems where there are none and waste your budget.
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In-scale / marketing
What is business consulting?
Business consulting is the involvement of experienced consultants in joint work on the development of a company in order to improve financial and strategic performance.
In modern economic conditions and competitive pressure, company owners and directors often observe that their company begins to lag behind growth rates and performance becomes worse. The work of a business consultant consists of a detailed analysis of the company’s performance, identifying the reasons for stagnation, as well as their competent resolution in conjunction with the organization’s leaders.
Briefly about the main thing
There are many procedures and processes behind the excellent results of business consultants. Of course, if you find a good specialist. And in conclusion, I would like to highlight the main points on the topic:
- Niche/versatility . If you want to get the most accurate analysis and solution to your problem, choose a specialist in a certain niche and direction;
- Frequency of meetings . Regardless of the size of the project, the consultant must hold several meetings (on average 5-7) to analyze the results and adjust the plan;
- Hiring a specialist . When choosing, rely on experience and education. You can test your knowledge and skills in different ways, the best ones are solving cases or group assessment;
- Cost of services . Depends on the size of the project and the experience of the consultant. It is important to decide whether you need a specialist on staff or whether a hired employee will do.
Main stages of counseling
Defining an idea
It is better to choose a type of activity that will not only be useful for others, but also interesting for yourself, because quality work in an area that you do not like may not work out. We must always remember that people pay for a high-quality solution to their problem or satisfaction of some need, so a novice businessman must determine the idea that he can offer them.
At this stage, you need to make a list of activities that you can do best. Take into account not the required amount of money that will be needed to open a business, and not the possible profit, but the presence of talent and ability to cope with your goals.
Having chosen the most optimal direction from the list, identify tasks that will help you achieve your goals. If you are initially confident of a positive result, you will be able to choose the best options for solving the tasks.
Determining Product Value
After determining the direction, start studying the situation in your locality. To do this, find out the number of potential competitors and determine their strengths and weaknesses, recording the data in comparative tables.
By conducting a clear analysis, you can enter the market by offering your customers more attractive and unique conditions. The proposal should be clear and short , accurately demonstrating your type of activity and your advantages.
Determining the target audience
Your product offering must be posted online or otherwise communicated to your target audience.
The target audience may include, for example, athletes, children and their parents, women, men, elderly people, representatives of various professions.
The target group should have your contacts, thanks to which your clients will contact you to discuss the terms of cooperation in detail.
Drawing up a business plan
This is a very important stage, which is necessary not only to attract investors or obtain loans. A business plan includes an analysis of the market, possible prospects, and an action plan for organizing and developing your business. Therefore, to draw it up, you may need proper consultation with a specialist who will provide assistance in starting a business.
Thanks to this document, you will be able to anticipate possible risks and prepare for difficulties.
By choosing a few basic important steps, you will be able to concentrate maximum of your efforts on them and correctly invest your available financial resources.
First steps and business testing
After carrying out preparatory activities and consultations on starting a business, you need to prepare for advertising the company and fulfilling the first orders.
Choose the right launch date for your project. If your business is related to the time of year, then it is important to start at the moment when sales or demand for services begin to increase.
For advertising, create your own page or website and scatter special booklets with your offers around the area. Offer your first customers preferential conditions in the form of bonuses and promotions, complete your first orders with maximum quality. Ask your customers for positive reviews and recommendations.
Selection of team, assistants and outsourcers
The more qualified, competent and experienced the hired employees and assistants are, the better results will be achieved. Equally important will be the level of communication skills of your employees and the ability to quickly understand the wishes of customers.
Analysis of the first results or lack thereof
Opening and running a business is quite difficult, but it is even more difficult to control and develop it. Strictly adhere to the developed plan and constantly monitor your achievements, taking into account the achievement of short-term and long-term goals.
If unplanned deviations occur, analyze the situation and identify those hidden threats and risks that were not taken into account when drawing up the business plan. Never despair, because there is always an opportunity to change your business strategy by developing loyalty programs, improving the quality of service, expanding or narrowing the target audience, and revising your pricing policy.
Restart, reaching another level taking into account the mistakes made
In the process of constant analysis and summing up intermediate results, find errors and quickly correct them. That which does not bring profit and consumes your resources should be discarded without regret. Focus more on effective management practices.
When your company is stable and confident and receiving the highest possible level of income, think about expanding your business. If you mark time, a bolder or larger competitor will occupy your niche and offer more interesting conditions to customers.
When carrying out an expansion, you will need to think about:
- hiring new employees;
- opening branches;
- expanding the range and introducing additional services;
- modernization of production;
- searching for new markets.
The success of your business is in constant movement forward!
In what cases is business consulting ordered?
- Business indicators are falling and plans are not being met
- Company management wants to diagnose the management and sales system and understand the errors
- Entrepreneurs want to make an important strategic decision, but want to receive competent advice from a specialist who has extensive experience
- It is necessary to adjust the long-term business development strategy
- Need to improve management and delegation skills
- It is necessary to improve the sales system to customers
- It is necessary to create a high-quality system of motivation and remuneration for employees
- It is necessary to train employees in effective sales and negotiation techniques
- Many problems and conflicts are created within the team
- Employees do not effectively carry out instructions from management
These are not all the described cases and problems in which it is better to use the expert opinion and services of a business consultant. We advise you not to delay until the situation when problems within the company go too far and put it on the brink of survival. Ordering a business consultation in advance with a full analysis of existing problems will help solve problems as painlessly and quickly as possible, and will also immediately allow you to see fruitful changes for the benefit of the company.