Beer bar design

How to open a beer outlet from scratch

The first step towards your future business will be its official registration. Selling beer is a small business, in which, as you most likely know, there are two forms of ownership.

1. IP (individual entrepreneurship);
2. LLC (limited liability company).

In general, theoretically for opening a beer outlet

You can also open an individual entrepreneur, but I still recommended paying attention to an LLC.

The fact is that the rules for the sale of alcohol are becoming stricter every year and soon individual entrepreneurs will be prohibited from selling even beer.

Another important factor when opening a beer outlet for an LLC is that when the LLC has a single founder, who is also a director, then he does not need to be assigned a salary and, as a result, there is no payment of personal income tax and contributions to the Pension Fund, Compulsory Medical Insurance Fund, Social Insurance Fund from the director’s salary , because there is no salary itself.

This is all connected with the labor code (labor code), which clearly states that a person cannot conclude an employment contract with himself, so the only founder = director cannot conclude a labor contract with himself, and if there is no employment contract, there is no salary, and so on. there is no other chain.

When registering an LLC, you will need types of activities; they can be found in the OKVED classifier.

Last year, the classifier changed and instead of OKVED2001 it became OKVED2. We are opening the following activities for a beer retail outlet:

• 47.25 — Group “Retail trade in drinks in specialized stores”;
• 47.11 — Group “Retail trade primarily in food products, including drinks, and tobacco products in non-specialized stores.”

This includes trade in soft drinks (we are interested in kvass) and trade in beer, plus related products, fish, squid, crackers, etc.

No license required to sell beer

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The next step is to select taxation for the beer outlet:

Market analysis in this niche

Opening a beer store is not difficult if you have start-up capital, staff and comply with all legal regulations. But in order for a business to generate income, and not just please with a beautiful sign, it is necessary to connect marketing and effectively use all advertising channels. However, it is not necessary to spread information about the store through radio and television. Next, we will take a closer look at what marketing tools you need to use when working with a live beer store.

According to statistics, in Russia draft beer accounts for about 10% of the total volume of foamy drinks. This figure is increasing every year due to increased demand and the opening of new retail chains. We noted earlier that alcohol in the Russian Federation is a separate art form. Representatives of different segments of the population like to “taste” delicious drinks: from students to retirees. In terms of alcohol consumption, Russia ranks honorably fourth.

We can conclude that selling beer is a gold mine. You just have to find the money to rent the premises and the profits will flow like a river. But this ideal scheme has one drawback: the standard of living is growing, and with it the demands of the target audience. More and more people are switching to elite draft or bottled beer. Craft beer is not just a drink, but a source of pride. It is positioned as a unique product that cannot be bought in a store. In terms of taste, privately produced beer is much superior to the bottled version of mass distribution.

Beer is one of the TOP 3 most popular drinks in the country. Firstly, strong alcohol cannot be consumed in large quantities without harm to health. Secondly, elite drinks from foreign producers are much more expensive. This is why people love beer so much and are ready to drink liters of it. If you add a unique service, the reward will be a piece of a profitable market.

The target audience

The core of the target audience is men aged 20 to 50 years. Pensioners also drink draft beer, but with age the negative effects of alcohol become more pronounced, so elderly regulars are a rarity.

The main product of a beer store is a draft drink of local or foreign production, or a craft product. The latter option is more profitable, since drinking such a drink is considered the highest degree of gourmetism. This is how to drink Borjomi instead of regular bottled water at 20 rubles per 1.5 liters.

To meet the needs of all segments of the target audience, you need a wide range of:

• Filtered and unfiltered beer.
• Cheap and expensive options.
• Imported unique products that are not sold in regular stores.
• Additional drinks: kvass, lemonade, duchess, etc.
• Snacks: fish, crackers, chips, nuts, etc.

Taking into account all the nuances will create worthy competition for retail chains and other unobvious rivals.

Assessing the level of competition

Direct competitors for a “live” beer store are similar retail outlets and large retailers that sell cheap bottled alcohol. To prevent a business from closing 1-2 months after launch, you need to pay attention to several key factors:

1. A good place for trading.
2. Choice of format: standard store, beer restaurant or pub.
3. Unique features. Here it is necessary to involve creative specialists or analyze non-standard marketing activities of competitors.
4. Service level. Professional sales people: stress-resistant, competent and friendly.
5. A cozy atmosphere that encourages open communication.

Opening a point selling beer will be profitable if there is a profitable offer for the target audience and a powerful “weapon” against old-time competitors. Be sure to visit the establishments of market players, analyze reviews on social networks and other platforms to find weaknesses and draw up a step-by-step action plan.

Risks when opening a beer store

On the one hand, we have a high demand for beer and a large target audience. On the other hand, there is high competition and growing government control.

Key risks:

• Pronounced seasonality. During the cold season, the demand for refreshing products decreases. If we are talking about a pub or beer restaurant, then it is logical to supplement the menu with strong drinks and tasty snacks like hot dogs.
• Limited shelf life. Some types of draft beer lose their taste after a week. It is worth considering this factor and consulting with suppliers.
• Legislative regulation. Legal regulations limit the timing of the sale of alcoholic beverages. Time intervals differ in different regions, but after 11 pm you will not be able to earn money.

First of all, you should strictly comply with the law, since violations can confiscate all products and issue a fine.

Taxation of beer outlet

When considering the choice of taxation for a beer outlet, it is worth noting that the margin (markup) on draft beer reaches 100% for local beer and up to 30% for imported beer.

We have 5 tax regimes: UTII, Unified Agricultural Tax, PSN, simplified tax system and OSNO.

You and I are interested in the simplified tax system, namely the simplified tax system of 6% (you pay tax on total turnover in the amount of 6%).

In this case, to open a beer outlet, you will need to immediately purchase and register an online cash register.

EGAIS for beer retail sales

EGAIS is a state system for monitoring the production and circulation of alcohol

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It is mandatory to connect to this system, no matter if you are an individual entrepreneur or an LLC. This system regulates the circulation of legal alcohol.

To connect to EGAIS, you must obtain a special digital (electronic) signature and register on the official website of Rosalkogolregulirovanie.

It is here that you will be given a special ID (identification code) and when purchasing beer in bulk, the seller will note your ID in the documentation.

Thus, the movement and sale of legal alcohol in the country is regulated.

For you as a retailer, this does not threaten anything and does not mean anything by and large; everything is done for wholesalers (so that there is control over them).

The next step is the premises for the beer outlet:

Premises for a beer outlet

The name itself - a beer outlet initially implies location in a stationary premises such as a shopping mall or shopping center

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Therefore, I will not consider beer stores, beer stalls and pavilions, as well as beer restaurants.

The best placement for your beer outlet would be:

• grocery store,
• minimarket,
• supermarket,
• shopping mall,
• shopping complex,
• indoor food market.

I’ll say right away that finding a good room is very difficult. The only advantage of opening a beer outlet

in the listed premises there is no need to directly deal with the SES and firefighters, since all these issues have already been resolved by the landlord.

And of course, the more visited the listed places for opening a beer outlet, the greater the profit you will ultimately receive.

Let's move on to the next step - determining the assortment of the beer outlet.

Beer outlet options

The choice of format for a beer bar or store should be based on the personal preferences of the owner and an analysis of competition in the region. If there are many large chains, then it is advisable to start with the beer department in a shopping center or supermarket.

Specialized beer store

With the right approach, a beer store will bring a stable profit during the “hot” season, and if the owner has taken into account all the nuances, then in cold times, along with drinks, you can offer snacks according to unique recipes, etc. The main thing is clear positioning and painstaking work to create a strong brand.

Department in a large grocery store or supermarket

Opening a beer outlet in a self-service store will require less money, but the level directly depends on the supermarket. If it is located in an area with little foot traffic, then the profit from the enterprise will be appropriate. It is worth considering that not every customer of the store will become a guest of the pub.

Room with separate entrance on the ground floor

In this case, the basic rules apply: a suitable location, a good assortment and a room with a cozy interior. Placing it in a courtyard with a playground nearby is not a very good option. Try to choose a place so that the establishment fits harmoniously into the environment and is independent from other infrastructure facilities.

Beer kiosk

Opening a beer stall selling draft beer is not a new idea, but there aren’t that many of them. It is worth considering that the pub should not look too low-grade, otherwise the main core of the target audience - young people of average income - will pass by. In Russia, beer houses are associated with cheap bottles, where you can buy a low-quality drink for 50 rubles. Break this stereotype and get famous.

Franchise work

If you don’t want to develop a business from scratch, then you can buy a franchise and open a beer store under a well-known brand.

A few examples:

1. Marketbar “Under the Degree 24/7”. Investments from 300 thousand rubles, monthly revenue from 200,000 rubles, payback more than 6 months.
2. Draft beer store "Good Beer". Investments from 300 thousand rubles, monthly revenue from 600,000 rubles, payback from 2 months.
3. Chain of craft beer bars "PIVOTEKA 465". Investments from 3 million rubles, monthly revenue from 1.8 million rubles, payback from 12 months.

Each franchise is a unique project. Before concluding a contract, analyze the offers, talk to business owners who have already purchased it, and calculate all the costs.

Beer outlet assortment

I’ll say right away that the wider the selection of different brands of beer, the more successful your beer outlet will be.

The assortment must include non-alcoholic drinks:

• Kvass;
• Tarragon;
• Lemonade.

From the range of alcoholic products:

• Beer – at least 6 types (but the more, the better);
• Cider;
• Mead.

This concerns drinks. In addition to the drinks themselves, there must be related products on sale: chips, kirieshki, squid, salted peanuts, pistachios, various dried and dried fish + smoked.

It is also natural that when selling draft beer you will need empty plastic bottles from 0.5 liters to 5 liters. And don't forget about disposable cups.

Equipment for beer outlet

As you understand, the next step is to purchase equipment for your beer outlet.

We must pay tribute to beer producers - when concluding an agreement with a retail outlet, they provide all the necessary equipment for selling their draft beer.

Taking into account the fact that you will return it if you stop cooperation (this is in 95% of cases). I know several owners of beer outlets, the cost of equipment is minimal.

But you don’t have to tie yourself to certain beer brands and purchase the equipment as your own (although I recommend using the equipment from the beer manufacturer first).

In addition to equipment for selling draft beer, you will need 1-2 high refrigerated display cases for cooling bottled and canned beer and, of course, soft drinks.

You will also need a couple of refrigerated display cases that will stand at the seller’s counter for fish, cheese (pigtails) and other related goods.

Conventional racks are usually used to place chips, kiries, pistachios, peanuts, and dried meats.

I would like to note that it is by weight by-products that are in great demand. They can be ordered directly from the manufacturer via the Internet.

The markup on such a product is at least 100% (I personally looked at it). For such goods, plastic containers are used (the main thing is that the goods do not become damp). Of course, you will need scales here.

I would recommend immediately purchasing an online cash register along with scales.

Beer bar design

Every year it becomes more and more difficult for representatives of the modern restaurant market to interest their consumers, especially when it comes to organizing the interior of a cafe, club or beer bar. This cannot be done without the professional intervention of designers and design developers. The InspireGroup company will develop a design project for a beer bar of any complexity, and will make your establishment truly attractive and cozy. To evaluate the work of our designers and place an order for creative development, in our online catalog you can evaluate photographs of finished objects.

Design concept development

It is known that the success of a restaurant or beer bar is determined not only by high-quality service and a wide range of menus. Arriving at an establishment, visitors first of all evaluate the visual layout, that is, the design, style and prevailing atmosphere. Original and professional development of beer bar design will help create the desired atmosphere and correctly comply with all the necessary technical and conceptual features of the establishment.

To achieve their goals, InspireGroup specialists take into account a number of important factors when creating a unique design:

1. Demand of the target audience. An accurate definition of the target population will help in the development and design of the design, from the interior to dishes and small details;
2. Choice of style. The professionalism of designers will help determine and implement the design of a beer bar in the most suitable and unique style;
3. Full compliance with all technical requirements. Creation of a drawing and technical documentation of all communications of the premises - air conditioning, ventilation, gas, water supply, sewerage, fire alarm, electrical wiring, heating, etc.

Our specialists will help you develop a high-quality creative interior for a beer bar with a wide variety of themes, in compliance with a single design concept.

The main stages of creating a beer bar project

Professionally designed interior decoration is already half the success of a beer bar. And the result of the work of our specialists is a functional, comfortable and stylish room that attracts a huge number of visitors and generates income for its owner. The entire development of a turnkey beer bar design project is carried out in stages:

• Premises measurements;
• Approximate sketch of the drawing;
• Planning the arrangement of equipment and furniture;
• Finalization of the final version with the plan and agreement with the customer;
• Selection of finishing materials and furniture using catalogs, photos and links to manufacturers’ websites;
• Visit of a specialist to the site to coordinate the nuances, trips to showrooms and furniture stores;
• Creation of 3-d sketches taking into account finishing materials, furniture and equipment arrangement plan;
• Creation of drawings and working documentation;
• Marking of lamps and placement of electrical equipment;
• Interior details - placement of arches, doors, cornices, stairs, windows, fireplaces, columns, etc.;
• Examples of ceilings and floors, types of their coverings;
• List of finishing works indicating materials, article number and cost.

After agreeing on all the nuances, the authors begin development. An original design project from InspireGroup will help emphasize the uniqueness and originality of the establishment. Beer pubs have recently become very popular, where sports fans can freely watch various matches and tournaments while in pleasant company with a glass of delicious beer. These establishments are also designed in completely different styles.

Author's design and choice of style

A competent design approach will help you choose and implement a unique style for the establishment. The development of author's design and corporate identity includes several specific aspects, namely:

1. Development of logos and production of promotional materials (menus, workwear, curtains, tablecloths, ashtrays, etc.);
2. Changing the façade of a building as part of a general set of measures to implement a single design idea;
3. Production of business documentation (business cards, order forms, etc.);
4. Organization of advertising campaigns (signs, outdoor advertising).

As a rule, beer bars are rooms with rough wooden furniture and German cuisine. Typically, forging, stone and solid wood are used in the interior of pubs. The interior of a beer bar should be designed for the target audience. For example, urban, modern or high-tech style is suitable for youth establishments. And for an older and more prestigious audience, an elaborate classic would be an excellent option. It all depends on the ingenuity of the designers and the preferences of the customer.

Advantages of the Inspiregroup design studio

Thanks to the skill and professional experience of our specialists, the implementation of all stages of design and design development is carried out as quickly and efficiently as possible. If you need repairs, design development or finishing of a beer bar, just visit our website and order a call. After all, our manager will contact you to discuss all the nuances of the design. The cost of the project is determined by the complexity, volume and quality of development. Thanks to the photos of projects available on the site, you can evaluate the work of our authors and read reviews from our satisfied clients.

Advertising of a beer outlet

Well, you don’t need to do anything special here, only time and word of mouth will get you the required number of buyers.

Advertising of alcohol is prohibited as such, so there is nothing to choose from. The main thing is that it is a walk-through place and has a good selection, as well as always fresh, cold beer.

When starting out, make the cost of beer 10% cheaper than your competitors and this will be an excellent competitive advantage.

Beer point reporting

The next step in opening a beer outlet is its reporting. This should not be confused with tax reporting – this is completely different.

Each individual entrepreneur and LLC engaged in retail sales of beer must maintain additional reporting to regulatory authorities.

The beer outlet must prepare and submit the following reports:

1. Journal of retail sales of alcoholic beverages
   . The log must be filled out daily. , ;
2. The declaration on beer turnover in form No. 12 must be submitted to Rosalkogolregulirovanie
   . This declaration must be submitted quarterly no later than the 20th day following the reporting quarter. .

If you don’t know, the year is divided into 4 quarters:

• 1st quarter: January, February, March – submission of the beer turnover declaration by April 20;
• 2nd quarter: April, May, June - submission of the beer turnover declaration by July 20;
• 3rd quarter: July, August, September - submission of the beer turnover declaration by October 20;
• 4th quarter: October, November, December - submission of the beer turnover declaration by January 20 of the following year for the reporting quarter.

Advantages and disadvantages of opening a beer bar

Beer is one of the most popular drinks in the world. The most beer-drinking nations are the Czechs (140 liters per year), the Germans and the Irish. In Russia, beer consumption is 2.5 times less than in other European countries. The main visitors to the beer bar are “blue collar” (middle class): managers, office workers aged 25-50 years.

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