How to make money on YouTube - detailed instructions for beginners


YouTube video hosting allows you not only to watch interesting, entertaining or useful videos, but also gives everyone the opportunity to earn money. To do this, you need to record videos and publish them on your personal channel. Making money on YouTube can not only become a source of small income, but can also make you rich! Want to know how? I will talk about this in this article. Earning money on a YouTube channel is attractive because it can be passive. That is, it is enough to make several cool videos that attract viewers, and constantly receive income from them. By the way, if you are interested in passive income, sign up for my free four-day training. You will learn how to make your own website and make money from it. After completing the training, you will already have your own working, functional resource with the first published articles and the first visitors.

Well, now I’ll move on to telling you what kind of income YouTube can bring you on the Internet. Popular video bloggers earn several hundred dollars every day. So, maybe the time has come for you to join their number?

In order for money to be credited to your account, you need to monetize the channel. Monetization involves three options for earning money:

  • banner advertising – advertising banners are placed on the video page, next to the window in which the video is played. After the user clicks on the banner, you will receive a certain amount;
  • advertising in the video – advertising is embedded in the video (if the video is long, it can appear several times), for viewing which income is accrued;
  • banner in the video – pops up in the video, and money is awarded after the user clicks on the banner.

And, of course, it is necessary to note the earnings on YouTube for views - the more people watch your video, the higher your income. I’ll tell you more about each type of income below.

Is it possible to make money on YouTube

One of the most popular questions regarding making money on the Internet is how much money is earned on YouTube per 1000 views.

To answer this correctly, you should familiarize yourself with how income is generated in general. There are more than 10 options available for a blogger to choose from. On average, income ranges from 0.3 cents to several thousand dollars (will be shown below).

contextual advertising

You can register with Google AdSense and set up channel monetization. In this case, Google will automatically embed advertisements. Earning money on YouTube for 1000 views in this case will completely depend on the topic. Vlogs, pranks, music, entertainment content that is not tied to any commercial niche bring from 0.3 to 1 dollar. Finance, real estate, construction - $1-3. On the Russian-language Internet, it is customary to focus on the amount of 0.3–3 dollars per thousand views. To get an affiliate program, it’s not enough to create a channel and upload a few videos. You will need to accumulate at least 240 thousand minutes of views over the previous 365 days. This is 4000 hours (on average 100–200 thousand views).

You can find out how much a YouTube channel earns using contextual advertising using the Socialblade service. Just enter the name of the channel you are interested in or simply paste the link.

For example, the income that, according to this service, the famous blogger Yuri Dud receives:

The spread is quite large; it is clear that the figure is several tens of thousands of dollars per month.

Partnership programs

Traffic can always be redirected through your affiliate links. You can open any video from Yuri Dud’s channel and see an affiliate link in the description:

Affiliate link in the description of one of Yuri Dud's videos

Experienced bloggers know that how much you can earn on YouTube using affiliate marketing with a skillful approach is much more than income from contextual advertising.

In 2014, the author of this article created a channel and published a series of 25 videos reviewing trading strategies for the Forex market. The total number of views was approximately 150 thousand, which could bring several hundred dollars in contextual advertising. But redirecting viewers through an affiliate link turned out to be much more profitable and brought in a total of more than $7,000.

The author of this article earns money on an affiliate program using videos on the YouTube channel

Also read our article on the topic “How to make money on affiliate programs: a real example and a list of affiliate programs”

Direct sales

Authors of popular channels, having a loyal audience, can earn money by selling their own product. Example: An expert in the field of making money in the securities market can share trading strategies in free videos, while offering paid training.

You can sell anything through YouTube: construction and renovation services, weight loss courses, one-on-one coaching, etc.

If you ask YouTube “How to choose a company for repairs”, then in the search results you will find a video with direct advertising of your services.

Pre-rolls

A small advertising insert lasting 10–20 seconds before the start of the video is a pre-roll. The more popular a channel becomes, the more advertising offers its creator receives. Pre-rolls are a good way to make money on YouTube if there is a loyal audience and cooperation with thematic advertisers.

A pre-roll lasting 7–15 seconds on the Wylsacom channel brings the author 300 thousand rubles.

One of the most popular channels on Russian-language YouTube is Wylsacom

By the way, you can set up automatic demonstration of pre-rolls as one of the functions of cooperation with Google.

How to promote a channel on YouTube and increase the number of views?

Choosing the right topic

To increase views on YouTube, by far the most important factor ensuring activity on the Internet is the quality of the content produced. Viewers want to see a beautiful, harmonious picture, pleasant speech, and information on the topic on their screens; the blogger must have charisma and the ability to hold attention to himself. If you follow these recommendations, you will definitely achieve success in promoting your channel.

Reminder for subscribers to subscribe

Everyone who watches a video on YouTube notices that on almost every channel the phrase is heard: “like and subscribe to our channel.” Perhaps it gets a little boring, but this is a really big problem for a blog when people watch only one video that interests them, and all other creativity is ignored. It’s better to come up with your own branded phrase to remind viewers about these opportunities and this will be a good impetus to increase activity on the channel.

Creation of competitions and sweepstakes

This is also a fairly clear scheme of action. You can buy something for your subscribers yourself, agree on a promotional code with any organization, team up with other bloggers and companies to create a common gift, come up with rules for participating in a drawing, and watch as views, likes and reposts under your posts grow. It’s better to include a clause in the terms and conditions stating that you need to share this information on your social networks, then this will attract another wave of new subscribers.

Mutual PR

This method will require some effort to find your colleagues with similar topics and audience coverage, but it is really worth it. Subscribers on small channels trust speakers more, so if such a blogger mentions you, it will bear fruit, you, in turn, will also mention him, that is, you have agreed on advertising that will only bring you profit.

Commenting on other people's videos

When you watch other people's videos, go to the comments, and there someone's statements gain hundreds of likes, aren't you interested in seeing these people? Sometimes you probably end up going to their channels, so you can too. Of course, this will require you to be able to subtly notice something or make a joke, but increasing activity on the channel will bear fruit and motivate you for future success.

Finding your future subscribers on other channels

This is perhaps the most energy-consuming method, but it also exists on the Internet. Often very small bloggers look for people who occupy approximately the same niche as them and write to their subscribers about the opportunity to subscribe to their channel or at least familiarize themselves with the content of a couple of videos.

Do not overdo it with this method; do not send more than 50 similar messages per day, otherwise you may be banned for spam. Although this method is quite dubious, all methods are good and you should not forget about this.

To finally motivate you to create a channel, let me remind you of the people who built their own business by creating their own channel; they support themselves precisely from the profits received by YouTube. In Russia, these are Wylsacom, Katya Klep, Maryana Ro, Yuri Dul, Ida Galich, Igra Smelaya, Nikolai Sobolev, Maria Novosad and many, many others, the list can be continued indefinitely.

Perhaps you follow some of them, you don’t like others, but the main thing is that these people have achieved success in the field in which they went to work, they receive a lot of money for their work. But what is stopping you then?

How much do famous bloggers earn?

Usually, information about the earnings of famous bloggers is published by the media. They conduct detailed analysis and have a large number of tools that are not available to ordinary Internet users.

  • A girl from Russia named Nastya Radzinskaya, according to Forbes magazine, earns $18 million a year. This is more than a billion rubles! What's amazing is that she was diagnosed with cerebral palsy at birth. Parents, in search of treatment methods, decided to conduct “camera therapy,” that is, ask the girl to simply pose. The result was worldwide fame and income of hundreds of thousands of dollars per video. Nastya Radzinskaya’s channel is a unique YouTube phenomenon. He often does not participate in the ratings of the most popular channels, since he earns more than all other participants in the ratings and tops combined!
  • Kids Diana Show and Kids Roma Show are two popular children's channels showing the life of children of one family. The total number of subscribers is more than 50 million, and the income is estimated at several million dollars a year. The difference between these channels is that children speak little, which allows the creators to attract audiences from different countries of the world, primarily English-speaking ones.
  • Wylsacom is a popular YouTube channel in the field of gadgets and other digital equipment. Brings owners 80–90 million rubles a year. Most of the 8.5 million subscribers are over 25 years old, the audience is adult, active, and solvent.
  • EeOneGuy is an abandoned channel of a formerly popular blogger named Ivan Guy, who best demonstrates that YouTube is a passive income. Despite the fact that the only video in 2019 was published at the very beginning, on January 4, that is, there was no work on the channel, it brought the owner several million new subscribers, several hundred million views and up to half a million dollars in income from Google AdSense monetization per year absence.
  • - an entertainment channel by a guy named Vlad Bumaga with 13.7 million subscribers. According to various estimates, the channel's income is several hundred thousand dollars a year. The content is mainly entertaining, aimed at school and children's audiences.

How to become a successful YouTube blogger

“How to Create Content for YouTube” is a course for bloggers from one of the most advanced online schools, Skillbox. Your teachers will be famous video bloggers who have millions of subscribers and extensive experience in creating video content. During the training, you will go from preparing to create a video to monetizing and promoting your personal brand.

Basics of operation and monetization

In order to make money on YouTube, you need to start working on video hosting by registering your account on the YouTube website. It is free for all users and does not pose any special difficulties. The main condition is that you must be over 14 years old (but how this information is verified by the hosting management is not known for certain).

  • Go to YouTube and click “Login” .
  • On the page that opens you will be asked to enter your email address . If you have a Google account, simply sign in.
  • If not, then under the mail line click “ Create an account ”. I won’t describe the full registration process, it’s as easy as shelling pears.

The next stage is working on a new channel, filming and posting original videos. Add video button in the upper right corner . You select a video on your computer, it downloads, and then you enter its title, preview (description), keywords (tags), etc.

Users provide their ratings using the “like” or “dislike” signs. Interesting and informative stories make people subscribe to your channel, creating a loyal audience. Therefore, it is necessary to pay special attention to the quality and content of videos, their music and design.

The last preparatory stage is monetization, which is the basis for generating income on YouTube. It is closed for some countries, so the user needs to change their place of residence to the USA in the settings. You can participate in the video hosting affiliate program, which significantly increases your profit percentage, only after gaining a certain number of subscribers and views.

How much can a beginner earn on YouTube?

YouTube is an unpredictable platform where it is quite possible to grow to a million subscribers in 1–2 years. But the truth is that most who try don't even make a dollar.

Below are the milestones that anyone who is interested in finding out if it is possible to make money on YouTube can overcome:

  • Up to 1 thousand subscribers - there is no income from the affiliate program at all, since Google does not allow monetization. You can sell links in the description, targeting $1–100 per month.
  • 1–10 thousand subscribers - such a channel can bring in from $100, regardless of the niche. Each video only brings in a few dollars, so the key to success is working on your channel every day.
  • 10–100 thousand subscribers - few achieve these values. Receiving a silver button for 100 thousand subscribers can be considered a success. If you can achieve this figure, you can count on income of around $1,000 per month or more.
  • From 100 thousand to 1 million subscribers - a successful channel that brings in several thousand dollars a month. The earnings of bloggers on YouTube through monetization through Google AdSense are fading into the background; direct advertisers are appearing who offer tens of thousands of rubles for links in the description, integrations, and pre-rolls.
  • 1–10 million subscribers - a high-level channel that fully provides for its owner. Income depends on the topic and frequency of publication, and is at least 3 thousand dollars per month, and in many cases - tens of thousands.
  • More than 10 million subscribers is a real success. Such a channel can bring in from $1 million a year. Experience shows that such channels are created not by professionals, but by amateurs, as evidenced by the top above (taking into account Wylsacom, who at the beginning of his career was a consultant in a hardware store).

How to make money on YouTube from scratch - step-by-step instructions: TOP-6 steps to success

To make it easier for beginners to decide how to start making money on video hosting, we have prepared detailed instructions in which we will tell you step by step about all the nuances of this activity. Bloggers receive a monetary reward for views of their videos, so their main goal is to make money from it by getting the target audience interested so that they constantly come to the channel and watch new videos. Doing this is not as difficult as it might seem at first glance, the main thing is to adhere to a certain development strategy.

They pay from 1 to 6 dollars , depending on the country, the number of subscribers and the popularity of the content. For beginning authors, whose videos barely reach 2-3 thousand views, such profitability will seem like a drop in the bucket, but by gradually developing the channel you can reach quite a decent income.

Step #1: Selecting a Topic

The foundation of any channel is content. The choice of topic depends solely on your interests and hobbies. The more knowledge and desire for a certain area, the more effective and better the result will be. The most popular topics on YouTube are:

  • Cars (car selections, reviews and restorations);
  • Technology blogging (reviews of digital technology and discussion of news in the IT world);
  • Children's video blogs;
  • Games, streams (streamers can additionally broadcast on 2-3 platforms at once, receiving additional rewards);
  • Humor;
  • Music, etc.

These topics are in the top positions due to user interest. A relevant topic is practically a guarantee of success, but only if it is supported by the highest quality material.

Advice ! Try to make your releases as high quality as possible. Mediocre content will never get many views, which is why the desire to do such a thing will disappear over time. Constantly study materials on video editing or order video mixing services from professionals - this way you can get a high-quality picture with minimal effort.

Step #2: Creating and designing a channel

The process of creating a channel seems difficult only at first glance. There are many courses and tips on the Internet for creating a beautiful design for any channel, and there are also templates for quick installation. For the first time, such a solution will be sufficient, but if there is great interest, mandatory uniqueness will be required. Of course, not all users pay attention to the design, but thanks to beautiful visualization you can reach an additional target audience.

Creating a channel takes just a few minutes. In order to start a channel, you will need:

  • Go to YouTube;
  • Log in with your Google mail;
  • Select the “My Channel” section;
  • Create a channel.

The whole procedure is simple and clear, and if you have any questions, you can always go to the “help” section to find out all the necessary information.

Step No. 3: Filming and editing videos

After everything is designed and configured, we move on to the main part of the work - filming and editing. Let's talk about shooting first.

To make money through views, you will need high-quality equipment. At the initial stage, it could be a phone with a good camera, or a semi-professional camera. You can shoot either independently or by finding a professional. You should discuss in advance the conditions under which you will cooperate in the future in order to eliminate all the nuances. If you are shooting on the street or in a busy place, you will need a stabilizer to prevent the image from “jumping.” Cheap options cost several thousand rubles - such a solution will be quite enough.

After you have filmed the necessary material, the second stage begins - video editing. This will require knowledge and skills in video processing so that you can get the highest quality picture at the end. You will have to study the issue of editing especially well if you are going to make cartoons, TV series, films and shows. This requires a lot of knowledge. You can take the easier route and hire a video editor. For example, a freelance video editor will not cost that much, the main thing is that he meets the minimum requirements that are necessary for a high-quality picture. Such conditions will free up personal time to generate new interesting ideas, so choosing a remote video editor is the best solution.

Note ! Before collaborating on an ongoing basis, make sure of the quality of the work being performed. Ask for a free test, or offer to make a short video for a small fee. This way you can get a quality contractor at a reasonable price in the shortest possible time.

Step #4: Collecting keywords (for title and description)

YouTube has become very interested in SEO and SMM promotion tools, so don’t hesitate to collect them every time before releasing a new video. This way you can reach your target audience and also get more views for free. Well-known YouTubers don't do this kind of thing, but in the early stages it's vital to ensure that the algorithm can categorize your videos correctly and offer them only to an interested audience.

The first steps may be difficult, but over time you will independently find all the necessary tools for analyzing competitors and selecting your own keywords.

Collecting keywords allows you to quickly and without cheating get traffic not only from YouTube, but also from search engines.

Advice ! If you cannot select keywords yourself and also decide on a name, order a service from freelancers. They will not only help you make the right choice, but will also tell you all the details for proper further work. Choose a performer that suits your rating and get an influx of traffic to your channel.

Step #5: Posting a Video

After the analytics are prepared, the video is edited and everything is completed, you should start publishing your creation. To do this, you will need to upload a video, specify a description for it and keywords, and also add tags. All this was discussed in the previous paragraph, so it will not focus attention.

As for publications, you can focus on a certain time when your videos perform especially well. And weekdays are the interval from 8 to 12 am and from 7 to 10 pm. At lunchtime, people are busy with their own affairs or are busy with work, so you shouldn’t expect to get a lot of views. When posting videos, make sure that everything is filled out correctly, and the timing is perfect for this decision. You shouldn’t rush things, because the number of views at the initial stage largely depends on the time of posting.

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Detailed step-by-step instructions: how to start making money on YouTube from scratch

Choosing the theme of the channel and future videos

The choice of channel topic and direction for future videos should be weighed against the ability to create interesting content.

You shouldn’t think about how exactly you can make money on YouTube. You need to answer a simple question: what interests you personally? A person doesn’t have to be an expert in something, they just have to like it. Then you need to think about what type of content you can create in this niche.

Chess enthusiasts (not grandmasters or sports masters) can make fascinating reviews of chess games based on information found in books or the Internet.

A good example is the following video:

Required Software

One of the most popular video editors is Vegas Pro 17

There are two ways to shoot video - amateur and professional. For the first one, any smartphone is enough: record a video and publish it. But such videos are unlikely to gain popularity, since every year the quality requirements are becoming greater.

It is good practice among YouTubers to use paid editing software, since free programs are limited in capabilities and often lead to wasted time.

Therefore, you should immediately pay attention to the following products:

  • Camtasia: Screen Recorder & Video Editor - This program was originally designed for screen video capture and easy editing, but now it is a powerful environment for complex video processing. The trial version allows you to access all features for 1 month.
  • Vegas Pro 17 (formerly Sony Vegas) is the most popular video editing program in RuNet. Used by many top bloggers, it fully satisfies the needs of 99% of YouTubers.
  • Adobe Premiere Pro is a professional software package that is used by amateurs, famous bloggers, and television professionals. Allows you to create powerful special effects and fully covers any needs. If you plan to saturate your content with special effects, you need to pay attention to the Adobe After Effects program, which works very well in conjunction with Premiere Pro.
  • Apple users can use a simple but powerful application called iMovie, as well as a more professional option called Final Cut Pro X.
  • Audacity is a powerful and completely free audio editing program. Allows you to remove noise and apply many audio effects. Outperforms the features of all the editing programs listed above.

Free analogues of editing programs

People who are not ready to spend money on an editing program can use the built-in YouTube editor or the following options: Shotcut, VideoPad, OpenShot.

Equipment for shooting YouTube videos

The list of equipment depends on the type of video you are going to shoot. If these are presentations with voice-over commentary, then you will only need a microphone, and if you are filming pranks, then Steadicams, cameras with powerful zoom and much more.

Listed below is the equipment that a blogger who wants to film himself and others at home and on the street will need:

  • Video camera or smartphone. 2018–2019 became a turning point in terms of choosing a device for shooting. Now you can use any modern smartphone no less effectively than a video camera. The only advantage of the video camera is the presence of zoom. Therefore, if you want to shoot pranks or other content that requires a good zoom, you need to pay attention to the Panasonic HC-V770 worth 23 thousand rubles or the Sony FDR-X3000R action camcorder (36 thousand).
  • Microphone. They come in different types. For voice-over commentary, you will need a condenser microphone, the best option is Samson Meteor Mic. To record high-quality sound on it, you cannot do without a pop filter. The lavalier microphone is attached to the actor's clothing. A cheaper option is Boya BM-1. More professional - Audio-technica ATR3350. The lavalier microphone must be connected to a recording device. It can be a camera or a smartphone, but the best way is to use the professional Zoom H1 editor.
  • A tripod for fixing a camera or smartphone. Any, not the cheapest, option will do; Velbon EX-640 is a good choice. Don't underestimate the importance of a good tripod. A stack of books will not help, since usually you have to adjust the position of the camera not only vertically, but also tilt or raise it by several degrees.
  • Chroma key (green screen) is essentially a matte green fabric measuring 3 by 2 meters (different variations are available) and is intended to replace the background.
  • Lighting is a must when shooting video in a room or other space. It is best to use softboxes on legs and powerful LED lamps. For close-up photography, you can purchase an LED ring light.
  • A stabilizer (steadicam) is required for shooting in motion. It smooths out camera vibrations and helps achieve the effect of smooth camera movement.

Registering on YouTube and creating a channel

Enter the YouTube.com address in your browser.

Click the “Sign in” link in the upper right corner of the screen.

Enter your email address (preferably gmail). If it is not there, be sure to register, accept the terms of use and click “Add account” .

After creating an account, you need to name it and configure it. Go to youtube.com/account and click "Edit in Google" . The user will be taken to a special Google (formerly Google Plus) page where they can change the channel name.

Now you need to click on the channel avatar or the letter that replaces it, go to “Creative Studio” , where you can change the channel description, download the trailer, and add a background image.

Do I need to register Google AdSense when creating a channel?

To monetize through the YouTube affiliate program, you need to create an account in Google AdSense and link it to the channel. But 99% of channels don’t get to this point. Everything needs to be done gradually. There is no need to register an account now, it is important to focus on creating content!

The fact is that to create an account you will need to provide the address of a quality website or YouTube channel. And since it is not there, you can get rejected, and this is not the best start to a YouTuber’s career.

Important point

You shouldn’t think about making money on YouTube from views until the channel has received at least 1000 subscribers and 240 thousand minutes of views , which are required to apply!

What determines earnings on YouTube - 7 main factors

If you want to earn good money through Youtube, then you need to pay very close attention to these factors.

Don’t neglect them, otherwise you will be marking time for a long time waiting for big profits.

Factor 1. Monetary niche

This is the most basic factor that you should consider long before creating your YouTube channel or recording your first videos.

It means that you must choose a “money” topic on which you will blog.

For example, traditionally, financial niches on the Internet are: business, finance, earnings, construction, medicine.

Conversely, if you run a channel on the topic of cooking, cross-stitching or growing indoor plants, then most likely you will earn purely symbolic money, which will only be enough for ice cream.

Why is this happening?

The fact is that the main income on YouTube comes to us from advertising, which will be placed in our videos.

Accordingly, the more expensive it is, the more we can earn. In expensive themes, advertising is expensive, since here the profit of advertisers is many times greater than in cheap themes.

And in vain many people think that if I like to knit socks, collect stamps or go fishing, then God himself told me to record a video on this topic, because I am well versed in it.

This is a misconception.

In fact, the market decides what is in demand now and what is not. This is why it is worth creating content on popular and expensive topics.

Factor 2: Video quality

Everyone wants to get the best and will never pay attention to “hack work” if there is an alternative.

Therefore, the quality of your videos and, in general, professional work on your YouTube channel is the key to the long-term demand for your videos and, as a result, income growth.

Don’t create your videos “for fun”.

As they say, “less is more!”

If you have a choice to make 10 “thin” videos or 3-5 high-quality ones, then make a choice in favor of quality.

Record these videos with your soul, work to ensure that they have a competent structure, and add titles and effects if necessary.

The principle of working on the quality of a video is the same as when working on an article - it must be thoughtful, structured and meet the user’s expectations as much as possible.

In this case, video views on your channel will be maximum.

Statistics show that quality always trumps quantity, especially when it comes to videos.

Factor 3. Competent selection of SEO keys

Here it is worth mentioning the term “relevance”, that is, the correspondence of the video content to its description.

If you have a video about how to grow tomatoes, and the title says “Putin rocks,” naturally, users will quickly leave your channel and never return there again.

Therefore, wisely select keywords for the titles and descriptions of your videos. This will make it easier for users to find them and become regular viewers of your channel.

Ultimately, your goal is to turn your visitors into regular subscribers and viewers of your channel.

To attract additional traffic, YouTube today can be integrated with social media. networks.

Factor 4. Regularity of channel updates

There is a good expression: “Consistency of results is a sign of mastery.”

Our task is not just to “bomb” 10 or 20 videos in the first week after creating your channel and forget about it for a month or two, but to publish your video content regularly!

It will be best if you post high-quality videos in small quantities, for example 2-3 per week, but do it constantly, than to load up the clip of videos at once and abandon your project for a long time.

Regularly posting videos will help you earn more on YouTube, because it means that you care about users.

Video hosting “understands” this.

Ultimately, the viewers of your channel themselves often look at the date of publication of the video and give preference to those projects where there is always fresh content.

Factor 5. Number of video views

This is the most obvious and understandable factor that is easily measured.

This means that the profit from advertising on your YouTube channel can be predicted one way or another.

There is an almost direct relationship between the number of video views and your income. That is, the more views a channel gets over a period, the more income you receive.

Knowing this relationship, you can watch your channel grow exponentially by regularly publishing quality video content.

More videos - more views, higher channel popularity, more your profit!

Factor 6. Monetization methods

Let's move on.

Now we will talk directly about making money on YouTube.

Imagine that you already have a visited YouTube channel, for example with 30 videos and a total number of video views of more than 10,000 per day.

Quite a good result.

But, if you didn’t monetize your video content, that is, didn’t take actions that would contribute to making money on your channel, then it’s worthless in terms of commercial efficiency.

You can monetize your channel both by advertising that YouTube itself offers to place (contextual advertising), and in other ways, for example, by promoting your products or services.

You will learn more about what methods of monetizing a YouTube channel exist, and what their features are, below.

Factor 7. Quality of monetization

Let's assume that you have decided exactly how you will make money from your videos, but this is only the first step.

The second step is to properly place monetization tools on your channel.

For example, if you decide that you will make money on YouTube using affiliate programs, then you should think about how exactly you will mention affiliate products so that as many visitors to your channel as possible will buy them.

Do you want to learn how to make consistent money from your YouTube channel? Come to a free three-day online workshop from the owner of the youtube silver button.

Creating and uploading your first video

Below you'll learn what it takes to create a video and what video features you need to upload to maximize your chances of success.

How to prepare a video

If just a few years ago the requirements for content were lower, now without gluing and basic editing you shouldn’t even try to win the attention of the audience and think about making money on YouTube for views - this is what experts recommend. And Veronika Stepanova does not edit her videos at all, many of which receive more than a million views, and firmly holds the title of the most popular psychologist on Russian-language YouTube.

Regardless of whether the video will be edited or not, a rough plan and script must be created. Some bloggers prefer to use a teleprompter. It allows you to see the text in front of your eyes and at the same time look into the camera, just like on television. Others write bullet points (bullet points): they outline the main ideas on a large sheet of paper, and then place the diagram below or above the camera. While recording, the blogger can look at the sheet and move on to each next point without stuttering, without stopping the recording.

A bulleted list for videos about different types of girls might look like this:

The choice is up to the channel creator. Before you start filming, you need to understand the main idea of ​​the video and try in every possible way to convey it to the audience.

How to optimize your video to get found quickly

  • Don't try to make the first video the best quality. This is a direct path to procrastination, not making money on YouTube. You just need to talk about why the channel was created and what the potential audience will find here. A low-quality video that was uploaded is better than a perfectly planned video that was never filmed or uploaded.
  • Any video (including the first one!) must have some purpose. Obviously, the purpose of the first video is to encourage viewers to subscribe to the channel. You need to abandon the idea of ​​immediately publishing links in the description or selling advertising in other ways.
  • When downloading, you need to choose an attractive name. There are a large number of techniques and techniques that will teach you how to create effective titles. One of the books is How to Write a Headline that Will Blow Your Reader by Joe Vitale.
  • You should create a description that briefly describes the key ideas of the video, but you should not publish a text version. It should be a condensed retelling.
  • Keywords (tags) help YouTube promote videos in search. 10 tags is enough. They should be words (cooking, soup, dish, cooking) or phrases (pea soup, cooking at home, delicious cuisine).

Preferred Video Features

  • The resolution must be at least Full HD. Although some bloggers still shoot in HD, any smartphone currently on sale can already shoot in Full HD. There is a theory that YouTube promotes better quality videos more. There is no point in shooting in 4k format from the very start (it will take a lot of time to download and edit).
  • Don't make your first videos long. While strangers are watching them, they will not be willing to spend 20–30 minutes. The first videos should be a few minutes long.
  • It is better to add the written script. This is not necessary, since YouTube recognizes the audio track with high accuracy and translates it into text if a high-quality microphone is used.

How to upload your first video in good quality

No special preparations are required: everything depends on two factors - the initial quality of the shooting and the settings that will be set in the render of the video editor you choose.

After determining the editing program, you must definitely find the optimal render settings.

Uploading to YouTube itself is not difficult:

Pros and cons of making money on YouTube

Pros:

1. Free schedule2.
Development of creative skills3. Constant new acquaintances4. There is no final point of development5. This is a job that will really interest you6. Income level in your hands Free schedule

You can work at any free time, early in the morning and late in the evening, when the children are sleeping or you are eating from your regular job, and it all depends on the schedule you have drawn up personally. This makes work much more enjoyable.

Development of creative skills

To create a truly high-quality video, you will need the knowledge of a director, sound engineer, designer, writer, presenter and many others, so creating a channel is an excellent opportunity to develop personal qualities.

Constant new acquaintances

In the process of work, bloggers often get to know each other and others at various events. You can use all these acquaintances either for promotion, development of your own channel, or for promotion of other projects, and maybe even when moving to another field of activity

There is no final point in development

Since this work requires the development of completely different skills, you are constantly learning something, you could also first create a culinary blog, and then, having become interested in new technologies, do a project dedicated to modern inventions or combine these topics.

This is a job that will really interest you

You are not obligated to create your own blog; this should only be done if you are really interested in writing articles or making videos, if you are interested in the topic and format. A person who finds himself and his topic on YouTube cannot be unhappy.

Income level is in your hands

Bloggers do not have bosses; they are simultaneously creating a product and promoting it; their earnings depend on their own activity and entrepreneurial skills. Do you want too? So get started. You are scared? Try it and understand what you are capable of.

You can start without preliminary additions

It is important to note that in order to become a blogger you basically only need desire and a little patience. Cool technology is just a pleasant bonus that you may have later; initially, the main thing is to find people who will be interested in your product.

Minuses:

1. Inconsistent income 2. Possible hate 3. The path to success may take a long time 4. Full responsibility is on you

The main fear of many people who are thinking about opening their own channel on YouTube is the fear of an unstable situation. It seems to them that, having received enough money to live on one month, they will not be able to repeat the same success in the next. The only way to fight this is hard work, no matter how trite it may sound, if you put in a lot of effort, you will succeed. At the beginning of your creative path, you probably shouldn’t leave your permanent job; try to combine creativity with stability.

Possible hate

With the advent of popularity, haters often appear in the lives of bloggers, people who write unpleasant things and insult a person for literally no reason. Of course, the viewers who see this would not want to see such an attitude towards themselves, but it is worth understanding that haters usually make up only a maximum of 10% of the total number of viewers. I think it’s better to try and gain many like-minded people than to get scared and stay in the same place and not develop.

The path to success can take a long time

You can't expect to become a superstar after the first video or after a week; usually the process of gaining an audience lasts for years, but this is also a plus. During this time, you can open yourself to subscribers from different sides, better recognize their needs and interests, and this momentary success can turn you into just an Internet character who will be instantly forgotten.

Full responsibility is yours

By opening your channel, you are, to some extent, starting your own business, this is certainly very exciting. If you decide to completely go into blogging, then only you, and not your boss and other strangers, will determine what kind of life you will live. An adult who understands his responsibility and is morally mature is ready for it, and if possible, try to follow this path while you are still young, and in an unforeseen situation, your parents and loved ones will be able to support you.

What you need to do to successfully develop a YouTube channel

  • Success comes spontaneously only in one case in a million. In order to spin up the YouTube flywheel, you should regularly publish new videos and constantly improve the quality of content, and not just be interested in how much bloggers earn on YouTube in Russia and abroad.
  • It is important to decide on the best ways to promote your channel. This could be social networks, collaborations with other bloggers, or purchasing advertising.
  • You should always pay attention to creating an attractive title, description and keywords. Some popular YouTubers spend half an hour coming up with a five-word title!

What are the dangers of making money from other people's videos?

There are many channels on YouTube that successfully steal other people's content and have no problems. Foreign resources react most sharply to plagiarism. In Russia, copyright violators rarely face serious consequences. But theoretically, if you simply borrow someone else’s video, then you can be sued and demand compensation for material damage from a million rubles for each video. The law also provides for imprisonment. True, such cases are unknown, although guilt is easy to prove. Most often the channel is simply blocked.

Video about the unusual behavior on stage of singer Miley Cyrus

Most copyright holders protect themselves by using a program that can block stolen files. Others don’t care at all who uses their content. In general, it is usually enough to slightly rework someone else's video so that no one claims their rights.

Attention! When selecting a video, it is important that the material is not presented in a scandalous context, otherwise loyal copyright holders may be outraged.

How to increase income from a YouTube channel

You should not limit yourself to the income provided by the official affiliate program. Need to:

  • Look for direct advertisers. You can express your desire to collaborate in your videos.
  • Find thematic offers in affiliate networks and promote them by publishing links in the description. Our top profitable affiliate programs will help with this.
  • Constantly experiment with video formats. The audience often gets tired. You can organize competitions, respond to comments, set public goals for the number of subscribers and achieve them!

How to make a preview, title and tags

Many YouTubers do not pay attention to tags, but pay a lot of attention to the title and preview.

The title should contain the key phrase by which you want to promote the video. This phrase should also be in the description (preview). But in addition to the phrase itself, the preview should contain a description that will attract the user to view it. Someone may notice that cool YouTubers do not have this description, only a title, or instead of a description there is an advertising link. Yes, there is such a thing. But these people are promoted due to the fact that they have many subscribers. Their video will quickly gain thousands of views, because their active audience will promote the channel. In the meantime, while you are still young and full of optimism, add a preview and make it with the main keyword.

For example, you made a video with a test drive of the Mitsubishi Outlander XL:

The title will be “Test drive of Mitsubishi Outlander XL”, but you can dilute it to make it more interesting “The most honest test drive of Mitsubishi Outlander XL”.

The preview should also contain the phrase “Test drive Mitsubishi Outlander XL”, but in context. In the preview you can also add where the test drive was conducted, what parameters were used, etc. But don’t stretch his description too much.

Example in the screenshot:

Valuable advice for future YouTubers

  • Those who want to become a multimillionaire and earn colossal money on YouTube need to remember how it all began with the “greats.” The most successful YouTube blogger, who consistently earns about $1 million a month, the Swede PewDiePie, simply reviewed games and did not even suspect how much success he would achieve. At first, no one wanted to watch the Mister Max and Miss Katy channels, but thanks to the regular publication of videos, they managed to gather tens of millions of subscribers.
  • YouTube is primarily a website where users come to be entertained and have fun. Therefore, even if a serious channel is being created, you need to add healthy humor. It definitely won't hurt!
  • You need to be regular and consistent, determine the amount of content in advance (2-3 times a week or every day) and stick to this strategy for at least a year. The result, although it will take a long time to arrive, will definitely please you!

How to become a successful YouTube blogger

“How to Create Content for YouTube” is a course for bloggers from one of the most advanced online schools, Skillbox. Your teachers will be famous video bloggers who have millions of subscribers and extensive experience in creating video content. During the training, you will go from preparing to create a video to monetizing and promoting your personal brand.

How to make money on YouTube views step by step - instructions

If you are interested in the question of how to make money on YouTube for views, and this is the case since you are reading this article, then let’s figure it out step by step. How can you make a profit on your own without investing? Immediately decide on the topic in which you are going to move. It is desirable that it be interesting enough that you feel like a fish in water in it. I hope my further instructions will help you in this matter:

  1. The very first and simplest step is registration. It is quite simple, just have an email and create a personal password. This won’t take much time, so pay special attention to creating a channel, designing it and filling it with information. I want to warn you right away that it can take months, or even more, to promote your channel. So be patient.
  1. Approach the stage of filling your channel with video materials very responsibly. Competition on YouTube is growing inexorably every day, so you’ll have to rack your brains a little to create high-quality, stand-out channel content. The main thing to consider is that any commercial topic pays higher than the usual one. There are quite a lot of topics and video formats on YouTube, so you will have plenty to choose from. Here are the most popular topics:
  • News - you can tell the latest news reports from a specific country, city or area; express your opinion regarding specific events;
  • Master classes, training - subscribers will be interested to learn, and even better, to have the opportunity to consider in detail the creation of this or that thing;
  • Reviews of books, films - publish your own opinion about new products in cinema, gaming addiction, etc.;
  • Let's play - the process of video recording of gameplay, stories about the secrets of playing video games, etc.;
  • A conversational video is a story about you: share your day, how you live it, what events are happening, share your goals. It's something like a blog;
  • Staging scenes, sketches - here you can publish any creative videos with or without a humorous twist;
  • Interview - of course, it’s ideal if your conversation is with a popular guest, this will immediately increase views several times;
  • Children's theme - any educational videos, reviews of cartoons and toys - are great ideas for this content.

Everything seems to be clear with the content topic, now I’ll tell you what videos can be in their format:

  • Recording from the monitor screen;
  • Event recording;
  • Product testing video;
  • Video lessons;
  • A video made from slides with voice-over accompaniment;
  • A video clip of someone else's fragments;
  • Stand up.
  1. The next stage after you have shot your videos and posted it online is promoting the channel. To make your videos get more and more views, come up with a little intrigue, for example: one video ends, and the next one is its continuation. This way, subscribers will eagerly await the release of new videos, and gradually you will gather a core of regular viewers. Of course, at the initial stage, the bulk of subscribers can be your friends and acquaintances. Ask them to subscribe to your channel and leave some positive feedback there. There are also several other methods to attract the attention of the audience:
  • Appealing to viewers with a request to subscribe during the video itself;
  • Mutual views with the owners of other channels;
  • Sending messages with invitations to users;
  • Active participation in the life of other channels: comments, discussions;
  • Using services to increase subscribers (price on average 50 kopecks per subscriber).
  1. Once your channel already has a stable base of subscribers and views, you can move on to the most important point - monetizing your channel. It is important to comply with the basic requirements that YouTube sets:
  • Videos comply with the rules of the network and do not violate them or the rights of other users;
  • There are at least 10 videos on the channel, and all of them are publicly available;
  • Views exceed 1000 daily;
  • Number of subscribers - at least 500;
  • Content updates occur at least once a week.

Following these simple steps and basic requirements will allow you to make money on YouTube from views.

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