Only numbers and conclusions.
Last October, I launched a channel on YouTube - at first I talked strictly about sports journalism, and then I made my regular video podcast. I started with one video, now on average I collect 15-20 thousand. There were shots of 30-50k, but not a single video has yet broken even a hundred. At the same time, I spend at least 10-15 hours a week on the blog, and this takes into account the fact that I have an editor - he cuts the sources and embeds graphics.
This is what a typical video looks like (by the way, subscribe):
Here are 7 conclusions on monetizing such content.
How to make money from your videos
You and I know that popular and not so popular bloggers don’t just have fun by posting content on YouTube video hosting, but earn money. There are quite a few ways to earn income from your channel. The most common sources of monetization:
- Direct advertising. This is when we come to an agreement with the advertiser and create a video to suit their needs. We can simply mention the product, praise it, review it, test it, and film the process. It all depends on the wishes of the customer and your capabilities. Direct advertisers need to be contacted after the channel is operational, filled with content and receives its viewers.
- Affiliate programs and media networks. This is one of the most accessible options for earning money, which can be used literally from the first video posted. We mention a service, store, application or some other platform and provide a link to it. A person clicks on it, makes a purchase, and we are paid from 8 to 30% of the product price.
- Donations or donations. This method has become quite popular on YouTube, in various services and websites, and it is easy to implement even for a novice video blogger. If users get real value from watching your videos, they may want to thank you. You just need to set up a donation on your channel.
- Sale of goods and services. This could be your products or something you resell.
Use the features of top Runet bloggers to collect your first million subscribers!
More about the course
And, perhaps, the most popular and only official way to monetize your YouTube channel is contextual advertising of the Google AdSense network. This is where passive income from video usually begins. And this is exactly what we are talking about when they say that YouTube pays for views. Of course, it’s not about views of your video, but about how many times video hosting users see the advertisement.
How much does YouTube pay for views in 2020 in Russia?
If your channel is entertaining and of little interest to advertisers, the cost per thousand impressions will clearly be less than $3.
The channel is dedicated to Hobbies, Dacha, Handicrafts, etc. you can earn $3 or more per 1000 impressions.
And the most profitable channels in 2020 are business-related. Here earnings can be higher than $10 per 1000 impressions .
Newbie YouTubers sometimes ask: “how much does YouTube pay per million subscribers” or “how much do they pay for likes on YouTube.” But YouTube does not pay for subscribers or likes. Because advertisers don't pay for it.
They are not at all interested in how many subscribers you have or how many likes they gave. They are only interested in how many potential customers clicked on the ads on your channel.
To make their new channel “cooler,” beginners sometimes resort to fraudulent services for boosting YouTube. They pay them a lot of money, and the “services” pay pennies to schoolchildren who are trying to make money on YouTube from subscriptions and likes.
Cheating does not bring any benefit to the authors, except for banning the channel.
Want more details?
Video: How much did YouTube pay in 2020?
Video: How much does YouTube pay in 2020? Real Channel Statistics
What does payment depend on?
You may be surprised, but there is no single tariff. Payment depends on several factors.
A country
Prices vary greatly depending on the country in which the channel’s target audience lives. You can get the most money if you shoot a video for citizens of Norway, Australia, Switzerland - around $10 per 1. In Russia, the income of video bloggers is much more modest - on average from $0.25 to $2.5 for the same 1. At today's exchange rate this ranges from 16 to 160 rubles.
We don’t know exactly why there is such injustice, but we can assume that in Western Europe, Australia and the USA, advertising networks are more developed, and the advertisers themselves are wealthier, so they are willing to pay more generously to attract clients.
Another reason is the general level of prices and wages. If in France a manager receives on average $2,000 per month, then here it is $500–700. On the other hand, prices for goods and services are higher. Therefore, we can say that the general level of the economy also affects the cost of impressions on YouTube.
Considering this situation with rates in our country, I recommend:
- whenever possible, reach a European audience;
- connect other methods of monetization, do not focus only on the Google advertising network;
- work on content, constantly post new videos and promote your channel to expand your reach.
Audience
If we look at the statistics for two channels that get approximately the same number of views, but work on different topics, we will see a significant difference in the pay-per-view. Even for two different videos on the same channel, the numbers may differ.
As we already understood, it is not the video hosting itself that pays for views, but advertisers provide money, and they may have different prices. The bottom line is that for each audience, YouTube selects its own products that it can purchase. And the value of the buyer in different areas of business differs significantly.
Let's look at an example. If our channel’s topic is related to real estate, then from our video the user can go to the developer’s website and buy an apartment for 1 million rubles. And if we specialize in videos about babies, then our viewer can go to the advertiser’s website and buy a playpen for 10 thousand rubles.
The significant difference lies in the benefits for entrepreneurs. And because of this, there are such differences in our earnings on video.
Note: the price per 1 for the advertiser is formed according to the auction principle. The more he pays, the more often his videos appear on popular thematic channels.
General level of channel development
Also, the pay per view may be influenced by the overall level of popularity of the channel. It’s much easier to get views than subscribers, so YouTube began to tighten the screws on novice bloggers.
Currently, the threshold is set at 1,000 subscribers and 4,000 hours of content viewing to connect to the advertising network. Therefore, not only the number of views affects the channel’s earnings.
How to make money from YouTube channel views
After you have created a video blog, designed it and filled it with videos, the channel will gradually gain subscribers and the number of video views will increase. It is video views that are the main source of income on YouTube; at this moment, advertisements will be shown to users.
To monetize your channel, you can use the following methods:
- Direct advertising is the publication of a promotional video about a specific product or service ordered by an advertiser. For example, if you have a channel about diving, they order you a video about a new model of scuba gear.
- Selling your own services or goods. A cosmetologist can give beauty lessons in the hope that viewers will turn to him with complex problems. A craftsman can give sewing or knitting lessons and sell paid lessons or his products.
- Advertising your online store. With the help of interesting videos and product reviews, you attract your audience. And in the channel properties and in the video description you put a link to the online store. The advantage of this method is that users go to your site already prepared, and this increases the conversion by two or more times.
- Product placement is a type of implicit advertising. For a fee, you show the advertiser’s product in your videos, which is not the focus of attention. For example, you are recording a video on landscaping your dacha, and a tool from a certain brand appears in the frame.
- CPA affiliates. A cooperation model in which you advertise goods or services, and the advertiser pays you a reward for each attracted client. In the offer catalog you can find an offer for almost any topic of the YouTube channel.
- Adsense. The largest contextual advertising network is perfectly integrated with video hosting, since both systems belong to the same company. Thanks to ads appearing on top of the video, advertising has a high CTR. You can apply to monetize your channel using AdSense after you type.
- Media networks (YouTube affiliates) are large advertising networks that operate similarly to AdSense, but are more friendly to YouTube bloggers from the CIS: they support familiar payment methods (Webmoney, Yandex.Money), without a minimum payout amount and with good Russian-language support.
Earnings of successful video bloggers
Let's use the socialblade.com service and ask how much popular YouTubers earn, collecting a million views a day in the Russian-speaking segment of YouTube. The last column contains the estimated income level. The spread is quite large, but you can still understand the order of the numbers.
Statistics on Amiran Sardarov’s channel “Khach’s Diary” look like this.
But these are the numbers provided by the service on Yuri Dud’s YouTube channel.
How do you like these data on the children's entertainment channel “Kapuki Kanuki”? And let me remind you, this is for views only.
How much does YouTube pay on average per 1000 views?
I have the most ordinary segment: not premium, but not some kind of lumpen. So: they pay exactly a dollar or a little less. At the same time, there are old videos on which you can also turn on the “coin”, and they will bring in their pennies. Briefly: in the first month and a half I accumulated about $360 with 400 thousand views.
How to create your own channel and start earning money
On the one hand, such figures are inspiring and indicate that you can make very good money on YouTube. On the other hand, there is a lot of competition and a lot of work will have to be done.
Action plan:
- Choose a good niche in which you understand and can create diverse content, from small videos to streams and live broadcasts. It is advisable to take into account the solvency of the target audience in order to increase income.
- Create your own channel. This is available to any Google account holder.
- Regularly publish new videos, share them on social networks and attract your first subscribers and viewers.
Then you can start making money from affiliate programs. In my opinion, this is the most realistic way for beginner YouTubers.
Who pays money for likes on the Internet?
Before moving on to the question of how you can make money from likes on the Internet, I suggest you delve a little deeper into this area of activity and understand some of its features. For example, who is willing to pay money for such standard and simple actions? After all, many beginners, not understanding all the intricacies of the work, mistakenly claim that it is impossible to make money on the Internet by liking.
In fact, with the advent of various social networks on the Internet, specialized services for promoting pages and boosting activity began to open. Any social network user, by paying a certain amount, can receive the desired number of likes, subscribers and other indicators. For each of them, likes are needed to achieve specific goals. Some people just want to have a popular page (or so that others think so), others advertise their products/brands/services in this way.
One way or another, making money on the Internet from likes without investments really exists, it is reliable, honest and suitable for any user of the World Wide Web who wants to receive a stable additional income.
Enable monetization
We are gradually promoting our channel and reaching the mark of 1,000 subscribers and 4,000 hours of video content over the past 12 months. Now you can enable monetization. To do this, go to YouTube, go down and in the menu on the left click on “Settings”.
In the window that opens, under the avatar, find the inscription “Channel status and available functions” and click on it. We look for the required option and enable monetization.
Now we take the following steps:
- We accept the terms of service.
- Link your YouTube channel to your AdSense account. If it doesn't exist, then you need to create it.
- Setting up monetization.
How does making money on TikTok work?
In 2020, there was an analogue of an affiliate program, when top bloggers received a personal offer from the service. TikTokers were awarded bonuses, which were then allowed to be converted into real money.
Currently, the social network does not pay bloggers for their videos. There is no affiliate program here, like on YouTube, where you pay for the number of views.
As a result, there are two options for monetizing videos:
1 . Creators make money from deals with brands who ask them to promote a song, product, service or something similar. This is the main income. For a high level of audience engagement (more than 5%) and at least 500 thousand subscribers, bloggers can receive up to $450 monthly from contracts with companies.
The higher the number of views and likes, the higher the earnings. Almost nothing depends on the number of subscribers.
2 . Donations during live broadcasts . The service has a system for purchasing coins. Users buy stickers using them, and bloggers then transfer half of the accruals into money. The rest of the income from broadcasts goes to the platform and Apple or Google. There is no clear figure in this case.
It all depends on the users themselves and the cost of coins, which changes periodically. At the time of writing, 65 coins can be purchased for 75 rubles. And if, let’s say, a TikToker received 6,500 coins for broadcasting, then it will cost him about 3,750 rubles.
It is not difficult to estimate the approximate earnings of a particular famous person. We made a special calculator for this. Below are 5 examples.
What does YouTube pay for?
There are several ways to make money on YouTube. Before you create a channel on YouTube to make money, you need to figure out which source of profit you should focus on.
Follow links
For this method to start generating income, you will have to enter into an agreement with some resource. After this, the video hosting developers will pay the blog owner money for transitions from the YouTube channel to the partner’s website.
An alternative option is often used here - earnings are received only if the user who watched the video follows the link and makes an order.
The peculiarity of this method is obvious - the absence of intermediaries. For this reason, you can get much more profit from such advertising. In addition, the owner of a YouTube channel can independently choose an advertiser, exclude dubious sites, and enter into an agreement only with the best portals.
Preference should be given to commercial projects that sell services or goods, ignoring information resources. It is preferable to conclude an agreement with sites in the search engine results center. The top ones often have no desire to collaborate with bloggers, and those at the bottom of the list do not have funds for advertising.
In this case, we are talking about direct advertising - when the channel owner is looking for an advertiser not on the Internet, but offline. This method is more difficult for making money on YouTube, since it requires some sales skills.
To make money from advertising, you will have to look for entrepreneurs, for example, report it on air on your channel.
The advantage of this method of making money on YouTube is the opportunity to find an advertiser who is able to pay at least 10,000 rubles. for advertising goods or services. Income may depend on several factors: link clicks (if any), number of views, sales, calls and much more.
If the channel owner wears a T-shirt with the advertiser’s logo in his video, then this is advertising, for which the second one pays money.
You can set the price for a million views yourself. For example, bloggers with an audience of 100,000 subscribers and collecting 300,000-500 on each video charge from 20 thousand rubles for integration.
However, the cost will depend on the type of product or service, the duration of the commercial, and its type. They pay the most for advertising online casinos and bookmakers. For example, advertising 1xBet on a channel with one million subscribers costs about 100,000 rubles.
Earnings will depend on the agreement concluded between the advertiser and the owner of the YouTube channel. If you talk in detail about cosmetics, leaving store contacts, you will receive a decent fee.
The disadvantage of this method is that advertisers do not use the services of bloggers with a low number of subscribers.
Donation and paid subscription
In this case, video bloggers do not earn money from promoting a service or product; funds are transferred to them by the viewer who wants to sign up for a paid subscription and watch high-quality videos. It may seem that this method is not profitable, but this is a misconception.
If you learn how to make “catchy” videos, then people will want to donate money for a subscription. Here, the channel owner sets the amount a person transfers to become a subscriber. It would seem that the earnings from each subscriber will be small, but if a large audience gathers, then a good amount accumulates.
The advantage of the method is that there is no need to carry out additional actions, advertise goods and services, or look for partners to earn money. The goal is to make useful videos.
Income from donations will directly depend on the charisma of the owner of the channel that the viewer is watching. On average, the minimum earnings for one donation is 50-100 rubles. With a small audience, you can earn 1000 rubles for a 2-hour live broadcast. The amount is not exact, it depends on factors: time of day, topic, number of viewers, etc.
Own services
In such a situation, your own channel on YouTube video hosting is an addition to the main business. Advertising in the form of a video is considered the most effective. To attract and retain an audience on your YouTube channel, you need to combine commercials with useful information. In a YouTube video, you should tell subscribers in detail about the features of the product or service being promoted.
This method increases the trust of the audience, which has a positive effect on sales. The main condition is that the channel owner must be a professional in his field.
Partnership programs
Earning money on YouTube can come from several sources. Direct advertising brings in more money. But if the owner has few subscribers, none of the advertisers will want to cooperate with him directly. In such situations, they monetize videos with affiliate programs. Let's consider affiliate programs for making money on YouTube.
LETSON
Great partner. Here, YouTube users are given the opportunity to set up monetization of their videos by connecting to an affiliate network. To enter into an agreement with LETSON, you must reach a minimum of 1000 subscribers, and also collect within 30 days. At the time of concluding the contract there should be no violations of the YouTube video hosting rules.
Mediacube.Network
A reliable affiliate program for YouTube, with which you can easily monetize your channel and make money. Necessary conditions for concluding a partnership agreement: minimum 1000 subscribers, 10,000 views per month.
Freedom.tm
A foreign affiliate program for YouTube, known on the market since 2013. Anyone can join the program. However, the criteria for agreement are individual. The program has a special feature - payments are made to the PayPal electronic system.
GTRussia
A profitable affiliate program that is suitable for beginner video bloggers on YouTube. To enter into an agreement with this affiliate program, the channel must have a minimum of 1000 subscribers, and at least 30 days in advance. Another condition is a minimum of 10 videos on the channel.
AIR (Agency of Internet Rights)
The affiliate program is ideal for monetizing videos, promoting a channel, and protecting copyrights on video hosting. To enter into an agreement with an affiliate network, you need a minimum of 1,500 subscribers every month.
ScaleLab
Another profitable affiliate program for beginning video bloggers who can earn money from their channel located on the YouTube platform. To enter into an agreement, the owner must have at least 1000 subscribers per month.
The influence of channel topics on earnings
The cost of one ad impression or click on it will depend on the main topic of the YouTube channel on video hosting. For example, videos for children will generate less income than videos for adult users. Approximate earnings per 1000 impressions will be as follows:
- auto – $1-5;
- business topics and finance – $1-4;
- beauty, health, medicine – $0.25-3;
- humor – $0.6-2.5;
- video games – $0.5-2;
- music – $0.4-2;
- construction and real estate – $0.8-1.25.
Less popular topics on YouTube, for example: gardening, animals, tourism, bring up to $1 per .
What is making money from likes?
If you liked someone's photo or comment or news, you definitely give it a like, a thumbs up, or a thumbs up. This action is completely simple - you just need to click the mouse pointer on the corresponding pentagram. So, making money on the Internet without investing on likes is no more difficult - you just need to click on the heart under the desired posts. It doesn’t matter here whether you like this or that entry, but please give it a thumbs up if you want to earn money.
There are many ways to earn money, but liking is considered the simplest and most accessible. Indeed, anyone who has an account on one of the social networks can handle this work. Even though earnings from likes are the lowest paid, you don’t need to make any effort.
Country influence on earnings
As mentioned earlier, the cost of advertising varies from country to country. For example, if in Russia YouTube pays on average 1-2 dollars for every thousand impressions, then in the USA this figure is 10 dollars.
Those bloggers who live in Norway can earn the most. Here their earnings are 14-15 dollars. Russia is only in 11th place in this ranking. Below are Lithuania, Latvia, Belarus, Kazakhstan, Ukraine and Estonia.
Thus, in order to earn big money on YouTube video hosting, it is more profitable to live in those countries that are rich in advertisers and have developed advertising networks. In such states, novice bloggers with a minimum of subscribers also earn good money.
