How (and how much) you can earn from copywriting - personal experience

Internet professions are increasingly gaining popularity. Knowing what copywriting is and how a beginner can make money from it, you can get a good income. The meaning of the profession is to write articles on technical specifications. Anyone can master copywriting; literary talent is not the main requirement for a performer.

Copywriting is a job for everyone.

What is copywriting and its role

Copywriting is an activity related to writing articles.

These include:

• instructions;
• news;
• translations;
• website pages;
• master classes, etc.

Texts can be informational or advertising.

Copywriter and his responsibilities

Previously, a copywriter was a person who writes articles. Now the functions have expanded. A copywriter is a multidisciplinary specialist who knows how to work competently with texts.

His responsibilities include:

• creation of advertising articles;
• description of goods and services;
• writing texts for website home pages;
• creating posts for bloggers, etc.

The main responsibility of a copywriter is good content.
Talented performers can reach great heights. To do this, they need to create good content, otherwise they will not be able to interest the reader.

Types of copywriting

There are different types of copywriting. You can work in several directions at once.

More often performers choose:

1. Selling texts. This type of copywriting is the highest paid. You don't have to be a writer to make money. A copywriter must know marketing mechanisms and understand how to advertise a product so that the client buys it. Having mastered sales techniques, the author will write competent material.
2. Creative copywriting. The performer comes up with slogans, commercials, and headlines for companies. The work will pay well if the author conveys his ideas in a concise and catchy manner.
3. SEO copywriting. It is necessary to write content that will raise the site to the top of search results. Texts are optimized for user requests based on keywords.
4. Technical copywriting. It includes everything related to this area: operating instructions, scientific articles, product descriptions, etc.

In order for a copywriter to remain at the top and receive orders, you need to develop in different areas.

Where is it used?

Copywriting is used in several areas. The most common:

• advertising;
• creating and maintaining a personal brand;
• information portals.

Most often, copywriting is used in advertising, creating a personal brand and an information portal.
Sites filled with high-quality material receive several times more visitors. Webmasters turn to copywriters to create professional content.

Who is this job suitable for?

Often a person engages in copywriting in his free time to generate additional income. This type of activity is suitable for anyone, incl. students, pensioners, women on maternity leave, people with disabilities (blind, mute, etc.).

Over time, some people realize that working in this area brings income and completely switch to freelancing.

Those who have made copywriting their main source of income are recommended to open an individual entrepreneur or register as self-employed, pay taxes and receive social guarantees from the state. There are customers who prefer to work officially under a contract.

Other ways to find a job

VK groups

There are many thematic groups on the VKontakte social network where you can find orders. Let's try to find these:

I simply used the query “copywriting.” Let's see if we can find a job here:

There were no results in the first three groups, so I cut off the request and left “copyright”. Let's see if we can find a job here:

Already in the second group (the first was closed) we managed to find many orders.

Also, if you read the comments, you can also find customers among them (be careful, there may be scammers who don’t pay! Do not accept large amounts from unverified people).

As you can see, it turned out to be quite easy. Join a few of these groups and keep an eye out for new orders so you don't miss out on anything interesting!

Job (vacancy)

Job boards are often looking for full-time copywriters. It’s difficult to say which is better, regular work as a copywriter or through the stock exchange. On the one hand - stability and confidence in the future. On the other hand, there is a lack of desired freedom, a huge attachment to the employer. But to each his own, so decide for yourself. This option exists and it pays very well. Typically, in such a position, the payment for 1000 characters without spaces will be slightly higher, but only for the time being.

When you gain experience, you will be able to take expensive orders on the stock exchange, remember this.

Writing articles on arbitrary topics

The same option that was mentioned earlier. The whole difference is that no one dictates topics to you. You choose what exactly you will write about. Undoubtedly, when fulfilling orders, you yourself are free to choose which order to place. But finding the desired topic is not always possible.

So if you can write high-quality, original material, write your texts and put them up for sale. The article must be written with high quality, without errors. It must also be highly unique.

Good content is in high demand. The more articles you have for sale, the more often they will be bought. Also, if your material is of the proper quality, you will receive more and more reviews from satisfied customers, which will only increase sales.

Become a customer yourself

You can earn money this way too. There are many schemes for earning money, but they require a lot of experience in this field. And also capital investments! And where there is an investment, there is a risk of being left with nothing. Therefore, carefully weigh the pros and cons before taking this path.

Advantages and disadvantages

A comparison table will help you understand whether this type of income is right for you.

You will be interested in reading How the anti-plagiarism system works

As copywriters gain experience, they stop noticing shortcomings: they have a desire to further develop in this profession.

Where to begin?

Now we can talk about how to make money from copywriting. First you need to register on freelance and content exchanges. Or look for a suitable vacancy among job advertisements. But this option is the least effective. Because every employer asks for a portfolio. It is important for him to familiarize himself with the material written by the potential employee, study his style and understand whether it is suitable. The likelihood that a person’s candidacy will not even be considered is quite high in such cases.

But on the exchanges there are all the conditions for beginners to try themselves in this activity and earn money. Copywriting can be different, and on such resources there are orders of small volume (up to 1000 characters), which are very convenient for a new author to gain a rating and acquire the appropriate skills.

Requirements for copywriting and copywriting

A copywriter must have a developed imagination. He writes new texts based on source materials. Without imagination, you won't be able to create interesting content.

The main requirement is quality.

Basic requirements for texts:

1. Quality. Articles must follow the structure and be free of spam and grammatical errors.
2. Uniqueness. The text must be written either from scratch, or done a deep rewrite, i.e. rewrite in your own words.
3. Diversity. Use more words. This helps to avoid overspam.
4. Relevance. Texts must meet the reader's expectations.

By complying with these requirements, a copywriter will learn to create competent content.

Salary

Naturally, everyone is interested in how much they can earn from copywriting. A beginner should not count on a high level of income, this could already be understood. For 1000 characters he will be offered from 3 to 10 rubles. If you work a full 8 hours, you can write about 25 tons. 2,500 characters per hour is quite realistic. True, it all depends on the author’s abilities, typing speed, ability to quickly understand the topic and deal with technical specifications. So it’s worth taking 15,000 characters as an average. At a price of 5 rubles/1000 rubles, payment per day will be 75 rubles. Yes, this is not enough, but with such productivity, after a week a person will be able to receive orders at a much higher rate. Some internships are not paid at all.

How much can you earn from copywriting per month in the future? After several months of hard work, a person will be able to count on payment from 30 to 50 rubles per 1000 characters. And he will learn to work quickly - the notorious 25,000 s/day will become a reality. And this, with an average payment of 40 rubles/1000 s, will be a thousand rubles a day.

There are also customers offering 100, 200 and 300 rubles/1000 characters. Sometimes more. True, in this case it will not be possible to write ten pages a day. Because tasks with this level of pay are usually complex and specific. So it takes much longer to delve into the requirements and work to fulfill them.

Additional knowledge for a copywriter

Knowledge of several languages ​​will help when writing texts. You can find a lot of useful and reliable information on foreign websites.

The skill of fast typing will also be useful: the copywriter will be able to type more texts and get paid for them.

The author must be able to properly organize his day so as not to be disappointed in his work. A good copywriter meets deadlines, knows how to communicate with the customer and sets priorities correctly.

How much can a copywriter earn in numbers?

We understand perfectly well that you are primarily interested in numbers and real income. In simple terms, making money from copywriting on the Internet can be quite profitable with the proper persistence.

Here is a visual demonstration of fees for a certain period of time in 2020:

Contentmonster.ru

Textbroker.ru

We hope this encourages you to develop your writing career.

What is the difference between copywriting and rewriting?

Rewriting is the creation of text based on the source. The author needs to rewrite it without losing its meaning and respecting the structure. More often, customers themselves send the original article or provide a link to it. The pay for this type of work will be lower.

The main difference: rewriting has text based on the source, while copywriting is based on the author’s text.

Copywriters write original texts based on available information (at least 3 sources) or personal experience. This kind of work is more valuable.

Is copywriting a profession or a waste of time? How much do copywriters earn?

This question and many others arise for copywriters. For beginners, the fact of earning money is important, for already working people - the amount. Copywriting initially meant the preparation of advertising texts and presentations, but now the situation has changed. Copywriters are in demand; they write informational articles, posts, and commercial materials. Every day more and more new sites appear. They require filling with information. Not everyone is able to express thoughts competently. To provide such services you will need a copywriter.

What tools does a copywriter use?

Copywriters must be able to improve the quality of the material they create. Special programs will allow you to save time on this. Checking for plagiarism helps you find out the percentage of uniqueness of an article and increase it. The program automatically checks the text with others and shows areas with matches. Popular services are Content-Watch, eTXT, Text.ru, Advego, etc.

Additionally, texts are checked for water content, cleanliness, spam, spelling and grammatical errors. There are free services for this, including:

• "Turgenev";
• "Glavred";
• "Spelling";
• "Advego."

How to make money from copywriting: instructions for beginners

To make money from copywriting, you don’t need to have writing talent or graduate from university. Competent texts are created by those who know how to express thoughts correctly and do not make mistakes. It is good if the performer has such qualities as scrupulousness and perseverance. The latter is especially necessary, because you will have to spend a lot of time at the computer and do the same work. Scrupulousness will help you select useful information for the reader among the abundance of information.

You will be interested in reading: What is the difference between copywriting and rewriting: basic concepts

Registration on the exchange

You can’t start earning money without an employer. An easy way to find a customer is to register on a copywriting exchange, where tasks are published and authors leave responses. The advertisement states the cost of the work and the deadline for its completion. The potential contractor leaves a response and attaches a link to the portfolio. The customer studies the information and selects an author for cooperation.

Registering on a copywriting exchange is a great way to find a customer.

Almost all exchanges have a rating system: you will first have to work for it in order to take expensive orders in the future.

Choosing a theme

The performer needs to remember one rule - he should write only on topics in which he understands. At the same time, it is recommended to study others in order to expand the range of services.

For several years, the following topics have remained in demand:

• recreation and tourism;
• construction;
• beauty and health;
• movies and TV series;
• cooking;
• finance.

Order search

Having selected a topic, you can proceed to view tasks, send responses and wait for a solution. Not all orders are available to beginners. In order not to lose interest in the profession, you should choose only familiar topics. In this case, the text will be literate, and the customer will be satisfied.

Fulfillment of an order

If the algorithm for writing texts is followed, performers achieve high results. Sequencing:

1. Study of technical specifications.
2. Familiarization with the material.
3. Writing text.
4. Checking for plagiarism.

Next, it is recommended to take a break from work. After resting, you need to check the text for errors and only then submit it.

Don't forget about the design. The article should be divided into headings, lists and paragraphs, so it becomes readable.

Receiving funds and withdrawing to the card

The contractor receives payment after the customer accepts the work. If the transaction is carried out through an exchange, the money will be automatically credited to its account. By working in this way, the author will protect himself from scammers.

When the required amount accumulates on your wallet balance, you can transfer it to your account. Different output systems are available:

1. Qiwi and Yandex.Wallet.
2. WebMoney.
3. Bank card.

A commission is charged for using the services. It is small and does not scare copywriters.

Is making money online suitable for you?

First of all, you should understand that there are no freebies on the Internet. Making money on the Internet is also work, and sometimes it’s more difficult and painstaking than offline. Yes, there are harder and easier ways to make money on the Internet, but even seemingly free ways of creating your own Internet business require professional skills that still need to be acquired and practiced, and this, you know, is not easy.

Making money on the Internet does not tolerate the lazy and impatient, those who cannot wait and do not want to work. This is a fact, so if you are one of them, then it’s time to close the page and move on to more “important matters”.

The best exchanges to work with

Each content exchange has its own advantages, so it is difficult to choose the best among them.

Advego.ru

The authors prefer this exchange for its clear interface and a large number of orders. You can make money on Advego not only by writing articles, but also by completing other tasks (rating applications, liking, etc.). The exchange has its own service for checking SEO indicators and uniqueness. You can withdraw your earned money in various ways, the minimum threshold is 500 rubles.

Text.ru

Text.ru contains tasks of varying difficulty levels, where users also publish ready-made articles for the store. There is a rating system in place. Points are awarded even for the fact that the performer is on the site.

The cost of orders starts from 25 rubles. for 1000 characters. There is no upper limit. As soon as you have 100 rubles in your personal account, you can withdraw them to your wallet.

eTXT.ru

New tasks are regularly posted on the exchange, so the copywriter will not be left without work. The minimum withdrawal amount is 250 rubles. The service takes a 10% commission for its services.

After registering a newcomer, customers begin to attack him, offering low-paying work. You shouldn’t agree to it; it’s better to try to look for tasks yourself.

You might be interested in reading: How much do copywriter services cost?

Textbroker.ru

To register on the exchange, you need to submit an application, tell about yourself, provide a link to your portfolio and accounts in other services. If the administration is satisfied with everything, it will open access to the tasks.

Textbroker has strict moderation; it is not easy for a new user to take an order. If the copywriter does not complete any work within 2 weeks, the account will be blocked.

Turbotext.ru

By registering on the service, authors undergo mandatory testing: a literacy test and writing an essay. After passing the test, access to orders opens. Copywriters who do not score enough points are given a second attempt after 3 months.

The best copywriting exchanges are Advego, Text, eTXT, Textbroker, Turbotext.

Proven copywriting exchanges for making money online

What is a copywriting exchange? This is a place that brings together customers and performers under one roof. The purpose of the site is to safely complete transactions for payment for finished articles. To put it in simple words:

• you are applying for a job;
• the customer confirms it, simultaneously paying funds for the entire scope of work:
• money is frozen on the exchange account until the material is submitted
• you submit the finished text and wait for it to be reviewed;
• the employer confirms the quality of the material and closes the transaction;
• you receive money into your account, which you can withdraw at any time to an electronic wallet or bank card.

Roughly speaking, the exchange ensures the security of the transaction and the safety of your funds. True, he takes a percentage of the transaction for this (from 5 to 20 depending on the site).

Let's talk about the most loyal and profitable exchanges, where there is enough work, money, and employers.

Advego.ru

Advego is one of the oldest platforms in the RuNet, which appeared back in 2007 and in 2020 is still in the first positions. Today there are more than 300 thousand active users, and the audience continues to grow. The entry threshold is optimal for beginners (mothers on maternity leave, schoolchildren, students, pensioners, etc.), since everyone can register.

The average commission per order is 10%. An excellent option for beginning copywriters and rewriters.

Among the features of the system, we note the system of efficiency and responsibility on the part of the performer. If you systematically miss deadlines for submitting material, or refuse proposed orders, sooner or later the system will simply ban you, and permanently.

Payment is made in dollars to the Webmoney electronic wallet.

Etxt.ru

The second most popular exchange in the Russian segment of the Internet is Etxt. More than 3-4 thousand people regularly work on it, although the total audience reaches more than 100 thousand. There is plenty of remote work: up to 5,000 orders daily, and the range is such that both a student and a graduate student in the field of medicine will find something to their liking.

Registration will require you to pass a short proficiency test and write an introductory “qualifying” article. Successful passing of the entrance exams will allow you to take orders within the exchange.

The minimum withdrawal is 250 rubles. For payment, you can connect Webmoney, QIWI, Yandex.Money wallets.

Turbotext.ru

More than 100 thousand users (customers and performers) are registered on the resource, while the active audience exceeds 5,000 people. To be able to take orders in the system, you must pass a literacy test (spelling, punctuation, style) and write a short essay on the proposed topic. This will be your pass to the exchange. If you don’t succeed the first time, you will have to wait 3 months before retaking the exam, or create a new account. It all depends on your zeal.

Payment of fees is made to the Webmoney electronic wallet every Monday. Customers pay regularly as the material is delivered.

Textbroker.ru

In fact, this is not an exchange, but a full-fledged job search bureau. Unlike previous platforms, where you need to submit an application and wait for confirmation from the customer, here you can take any order instantly. They are conveniently divided into categories, topics, and skill levels.

The system has its own dollar exchange rate - 50 rubles. This makes it easier to navigate when withdrawing funds. To gain access to high-paying orders (the minimum costs 75 rubles for 1000 characters without gaps), you need to write 30 successful articles and apply for a “promotion”. If it is approved, you will automatically be transferred to level 2, where orders are more interesting and you can earn more money from copywriting on the Internet.

Flaws:

• “Bread” orders are processed instantly. You will have to practice regularly updating the site page;
• If you don’t take on at least 1 article every 2 weeks, your account is blocked. You have to write to support to get unbanned;
• Strict moderation on orders.

The site is more interesting to experienced users than to beginners. But the sums here are quite good.

Payments are made via QIWI and Webmoney.

Contentmonster.ru

A very popular, but closed exchange with a high entry threshold. The average price of orders starts from 60 rubles per 1000, but it’s quite possible to find 80-100. The main thing is to be able to write beautifully and with meaning.

The complexity of registration is due to 2 factors:

• Mandatory timed test, where each question is given no more than a couple of minutes. In other words, you need to know the Russian language at a good level;
• A test article of up to 3000 characters, showing your level of professionalism. Based on practice, no more than 15% of applicants pass it successfully, so the selection is serious.

Moderation is strict, but loyal. If you purposefully work for a personal rating, then over time you won’t even have to look for clients - they will write and offer an interesting order, or even more than one. But be prepared for the fact that articles are checked not only by employers, but also by internal editors. Missing a comma is an error, an inconsistent ending is an error, different type of quotes is another error.

Payments are made via QIWI and Webmoney regularly, within three days from the date of application.

You can make money from copywriting on the Internet remotely on at least several sites at the same time - this is not a crime. It all depends only on desire, your versatility as an author and the amount of free time.

Studying copywriting in courses and with the help of books

The more the author studies the material, the better he will begin to write.

Useful information can be found in the following books:

1. Nikolai Kononov “Author, scissors, paper.”
2. Sergey Bernadsky “Selling texts. How to turn a reader into a buyer."
3. Dmitry Kot “Copywriting: how not to eat the dog.”

Courses:

1. “Let's teach you how to write” from the agency “Let's do it.”
2. Advanced course "Glavred".
3. A full cycle of copywriting training from scratch from Skillbox, etc.

Educational literature is published by talented specialists based on personal experience. Each of them has their own style of presentation and techniques. Therefore, in courses and in books you can find conflicting opinions on the same issues. The copywriter's job is to extract useful information.

What does a copywriter's job consist of?

Let's look behind the curtain and see how a copywriter works. What is its essence, where to look for projects and how to always stay in the black even if you are still a beginner.

Stage one. Search for a project

The author can find work with the help of intermediaries or contact the customer directly. The first thing that comes to mind is copywriting exchanges

. It is safe to take orders here, and there is less risk of being deceived. Customers will find you and offer you work.

Here are some of them:

• FL.ru
• Freelancer.ru
• Workzilla.com

Tips for a novice author:

1. register on several exchanges at once .
   Take some inexpensive orders. Take a closer look at the conditions that the exchange offers. Over time, choose the one you feel comfortable working on.
2. We fill out your profile to the maximum .
   Sometimes the presence of a photo in the account becomes a decisive factor when the customer makes a decision.
3. Choose orders according to your strength
   , based on your experience. It’s easier to work with related topics than to learn something new in a short time.
4. If possible, try to complete the work ahead of schedule .
   Now your task is to please more clients and build a portfolio. These are, for a moment, positive reviews for your piggy bank.

The second thing a beginner does is try to look for orders on his own.

Working without intermediaries is a good but difficult option.

1. Use social networks
   . Create a group on VKontakte or Facebook. Place information and advertising about yourself, you are a copywriter.
2. Post an ad
   on Avito or HeadHunter. Here, companies and studios often look for copywriters to work remotely.
3. Conduct a content audit
   of a potential client. See how to improve it. Offer your options through feedback.
4. Try to appear
   in thematic groups and professional forums. Take advantage of your knowledge and offer services to write posts and articles on topics in which you are well versed.

Stage two. Getting to know the project

Finally, you have found the long-awaited order. Now we collect material for work.

The brief will help with this. Brief

— a questionnaire that contains the most important questions about the project. You can compose it yourself. Here are the top 9 questions to ask a client:

• What problems does the client want to solve with the help of the author?
• Basic facts and features of the business
• The main difference from competitors
• Information about the product and how it differs from analogues
• Client benefits from cooperation
• How the client sees his target audience
• Requests for the amount of work
• Deadline
• Client's wishes for text design

The briefs of experienced copywriters contain more than 100 questions and rightly so! The best selling texts are created only after scrupulous research.

Stage three. Discussion of terms of cooperation.

So, the customer has received the brief and is preparing to answer questions. From this moment your cooperation begins. The main goal is to find contact with the client.

Let's fix it right away:

1.Deadline.

This is the deadline by which the work must be submitted. Discuss the deadline for completing the work with the client. Calculate how much time it will take for the preparatory stage and for writing the text.

Among copywriters, missing deadlines is considered bad manners. The exchanges adhere to an unspoken rule: the customer will not pay for the copywriter’s work if he violates the deadline. If you violate the terms of delivery of the work, you lose both the customer and your reputation.

1. Payment terms and payment method.

Tell the client why

he pays money. Develop a personal price list. Organize each service as a separate block. Describe what is included in the price of the text: an overview of the target audience, illustrations, etc. Take advance payment. This will protect you from scammers.

Here are several payment options:

• Bank debit card.
• Electronic wallets. It is advisable to create 2 or 3 at once. For example: Yandex.Money, WebMoney and Qiwi.

1. Method of communication.

Please let us know your preferred method of communication. Listen to the client's wishes. Some people like to communicate on Skype. Some people prefer Telegram or social networks.

1. We specify the list of additional services.

How these magic words attract us: promotion, discount, bonus. Invite the customer to add infographics, illustrations or a video to the text.

Here are tips to help make your collaboration fruitful:

• Don't forget the rules of good manners.
• Address the customer by name.
• Be friendly, attentive and sensitive.
• Know how to listen and draw conclusions about what the client wants to see in the text.
• Be flexible, do not lead to conflict situations.
• Remember, the main thing is respect for each other. You are partners.

Stage four. Marketing analysis

In order to create a good sales text, you as an author must know what to write. Therefore, a selling text is born after a deep marketing analysis.

Classic marketing research includes: analysis of the market, competitors, potential buyers.

The deeper the research, the more likely the advertising campaign will be successful.

I will give an example of an analysis from one of the founders of copywriting and a prominent representative of the advertising business, David Ogilvy.

The middle of the last century. Campaign for the sale of DOVE soap from the LEVER BROTHERS concern. At first, the idea was to advertise neutral and non-alkaline soap for men.

But grandfather Ogilvy looked much deeper. His attention was drawn to the moisturizing cream in the composition. And he suggested advertising it as a soap that does not dry out the skin. This feature of the soap attracted a female audience.

The advertisement that Ogilvy released became one of the most provocative

for America in the 50s of the last century.

Here's why.

Yes, yes, a girl in the bath, soap foam and a conversation with a fan.

And a brilliant emotional title

“Darling, this is an incredible feeling...”

The advertising campaign lasted 40 years, starting in 1956.

DOVE has become the most popular soap in America and the world.

Stage five. Drafting and editing

Well, the research has been done. The material has been collected. We write the text. Our task is to create a single
logical text
.

Decide how convenient it will be for you to write a draft, in a notebook or in a Word document on your computer. Write down short sketches and theses, reviews of Internet users and expert opinions.

Now let's organize the collected information and sketch out a draft.

Then imagine yourself as a reader and begin proofreading and editing. Pay attention to clericalism and stamps. See which words can be removed without losing meaning.

Then leave the text alone for a couple of days. You will also be distracted, do your favorite activity or hobby. Fresh thoughts will make the material better.

When you return to the text, immerse yourself in it. Watch it several times, disassemble it and correct weak points.

Stage six. Text decoration

The text is ready. A lot of work has been done. But our diamond requires cutting. How important is the design of selling text!

Imagine that you are a buyer and you are very interested in this product. You start reading the text, and it merges before your eyes. Why is this happening:

• The text is not divided into paragraphs
• Inappropriate font
• Headings not highlighted
• No emphasis placed

What points a beginner needs to pay attention to:

• Finalize the adjustment.
  Make sure it intrigues the reader and forces them to read your sales text to the end.
• If you didn't come up with a title before, come back to it.
  Perhaps you have new ideas.
• Make sure that the sections are logically connected to each other.
  Present your thoughts sequentially, smoothly moving from one subheading to another. Your text is a kind of story that can be read in one sitting.
• Don't forget to add illustrations.
  This will enrich the written material and maintain the client's attention.

Stage 7. Edits

The text is ready and we send it to the customer.

Do you think the client will like your work the first time?

I'm afraid to disappoint you, but edits are inevitable

part of the work on the text.

Treat them as normal workflow.

Listen to the client!

He has been in business for many years, he knows every millimeter of his product, every detail that you don’t even know about. And you are a professional who can turn his experience into words.

Therefore, your task is to calmly

listen to comments and discuss details.

A copywriter sometimes has to listen to both dissatisfaction and harsh criticism. It is important to learn how to react correctly.

Firstly

, breathe out and calm down, step away from the computer and drink a cup of tea. It's good if you have the opportunity to get some fresh air. Remember, it is not you who is being criticized, but your text.

Secondly

, try to understand the customer. Look at your text from the buyer's point of view. Does it accurately solve the target audience's problem?

If something is unclear, do not be afraid to ask the client clarifying questions:

• let's figure it out again
• clarify this point
• can you talk more about this

Third,

communicate with the customer like a high-level professional. Calmly explain why you wrote this. Support your arguments with compelling facts.

Treat clients with dignity

, this is the only way you will earn respect.

Stage 8. Additional services

Surely your goal is to write expensive selling text and replenish your wallet.

Enough has already been said about the text. But to increase the check amount, offer the customer a couple of bonuses. Perhaps this is another opportunity to show your competence and hook the customer.

Illustration

Often illustrations are not specified in the customer's technical specifications. But you can surprise him by placing several illustrations in the text. And unobtrusively write to the customer that you have supplemented the text with pictures.

A/B testing

Every businessman or holding company manager makes sure that his brainchild generates a stable income. And for this, the company is looking for new advertising methods and offering favorable conditions to the buyer.

And here you offer the client to split test the landing page. Here the copywriter acts as a marketer. He looks for an attractive layout that will hook the reader. Selects backgrounds, fonts, images, tests the presentation of individual blocks and their sequence.

I think that if A/B testing is on your list of additional services, then any customer will appreciate your skill in copywriting.

Project management

If the customer is satisfied with the text, and the relationship between you is working and non-conflicting, then he may invite you to continue cooperation. This is working on an already started project, or writing several articles on a specific topic.

Stage 9. Payment

A novice copywriter shouldn’t count on expensive orders. At the very beginning of the journey, orders will be inexpensive, only gradually the price tag will increase. Your task is to fill your hand.

Show your client persistence and hard work. This way he will be sure that he will trust even a novice to complete the order.

If a customer asks for additional work, don't refuse. Complete it and offer it as a bonus - free .

This way you will earn positive feedback and can count on long-term cooperation.

As in any field of activity, in freelancing there are dishonest employers and scammers. It is difficult for a novice copywriter to identify a deceiver, so I will offer some tips:

Ask for advance payment

30-40%. Fraudsters immediately find a reason to refuse cooperation.

Customers often ask to write a test task. Of course, agree, but on the condition that it will be paid. Or, as a last resort, write a text of no more than 1000-1500 characters, so you won’t be offended for wasting your time.

If you receive an order for several articles, deliver it to the customer in parts. This way you will definitely receive money for your work and will not be deceived.

Stage 10. Self-education.

Remember the phrase from the cartoon “it will do.” I’ll tell you a secret, this is not about copywriting.

write and speak correctly

. Remember that your text on the Internet will be read by thousands of people. And if the reader sees “misprints” or stylistic errors in it, I think that he will definitely not read it to the end.

So I think the slogan to study, study and study again would be appropriate.

Become literate.

Start reading

more
.
It would be especially appropriate to start reading fiction. At first you read for the story. Over time, you begin to identify plot devices and the author’s style.

Books also increase your horizons, erudition, and vocabulary. And of course they develop memory, thinking and logic.

We read books about marketing and sales psychology.

These books are written by experienced writers, editors and advertisers. In them you will find the basics of advertising
and marketing
. Reading professional literature will help a beginner at the start.

Start with the classics:

• Claude Hopkins "Scientific Advertising"
• David Ogilvy: “Secrets of the Advertising Yard”, “Revelations of an Advertising Agent”, “Image Theory”
• Nora Gal "The Word Living and Dead"
• Dmitry Kot “Copywriting. How not to eat a dog"

Stage 11 Write for yourself

If you are a complete beginner, then gain at least some experience in writing texts. And then write selling texts.

To do this, start writing down your thoughts or ideas.

Take notes

, the right thought can overtake you at any moment. Get a nice notebook or notebook and carry it with you. Write anywhere and anytime: at home, in transport, while walking.

Start writing posts on VK or Instagram on topics that you understand. This could be: raising children, proper nutrition or floriculture.

The main thing is to practice daily.

Stage 12. Education

For your idea of ​​becoming a copywriter to be crowned with success, you need to learn

.

Today there are a lot of training offers on the Internet.

Listen to information on webinars, or sign up for free copywriting courses.

Try your hand, then you will understand whether you need it or not.

If you want to save time and study a topic with an experienced mentor, then take a closer look at paid courses.

Today the Internet is replete with a variety of schools, read the reviews and choose. I advise you to pay attention to the school of Sergei Troubadour.

Here is the link: https://vk.com/web_copywriting

For beginners, the School offers a look at the Island. Here you will be taught how to write texts from scratch.

2 free trainings for you

:

“Article Author: The Beginning”

and “Aunt Tsilya from Odessa Privoz”

Paid courses

are also carried out at the school in two directions:

Coaching “Copymarketing Workshop”

“The Rise of a Web Writer”

Tips and tricks for future copywriters

Authors don't have to look for work in one place. To get a great offer, you can send your portfolio to:

1. SEO agencies. They occupy a leading position in the market and are constantly in need of new performers.
2. Marketing agencies. To work there, a copywriter must understand how selling texts are created.
3. Editorial staff. Thematic portals, for example about tourism or health, regularly publish new content.
4. Online stores. You can make money by describing products or publishing informational articles for the site.

When submitting an application, the author must correctly formulate his thoughts and build the right relationship with the customer.

Features of work

Many people, interested in how a beginner can make money from copywriting, may think that the doors of this activity are open to every person who can write a sentence without errors. But that's not true.

Take, for example, selling texts. They have their own specifics. The title should be sticky and preferably short. According to statistics, users read the first three words. If they are interested, then the title is “mastered” to the end, and only then people follow the link to read the text. If the “header” is bland and not intriguing, then users simply ignore the material offered to them.

The first paragraph is no less important. The author must write it in such a way that a person is drawn into reading it. Once you are intrigued, you can start advertising your product or service. But you also need to describe the advantages correctly. There is no need to talk about how good the advertised property is. You need to give readers what they want—answers to their questions and an understanding of how they will benefit if they accept the offer.

And if you need to write not a selling text, but a regular one? An informational note, for example, or a review? Then the author faces an equally important task. And, in principle, similar to the previous one. The user must read the text to the end and want to react to it (subscribe to updates, register on the site, leave a comment, ask a question). To do this, you need to interest him and provide unique information. People like to learn something special. These could be thoughts described from a new point of view, the author’s approach, an unusual structure of the text, an element of provocation or interaction. All of the above is very important. After all, the customer’s desire to continue cooperation with the contractor depends on what the reaction to the text will be.