Elena Zaglyadkina EXPERT
I've been doing marketing for the last few years. I help agencies with content and SEO promotion, manage 4 niche communities on social networks, ...
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Article last updated: 07/03/2020
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Twitter is one of the most underrated social networks on the RuNet. While users of VKontakte and Facebook have long learned to make money on these social networks, ordinary users know very little about the advertising capabilities of Twitter. This is exactly what we intend to fix.
In this article we will talk about how to make money on Twitter and describe in detail the most popular and effective methods of making money on microblogs. First of all, this material will be useful to those who want to make money online, but are still little familiar with the monetization of Twitter accounts.
So how can you earn your main or additional income using Twitter, what services to use for this, and do you need an initial investment? So, first things first.
Why is Twitter so good?
We will not dwell for long on the advantages of Twitter over other social networks; we will focus only on the most important of them:
- There are no lengthy posts on Twitter that users often skim or don’t read to the end. All information here is packaged as compactly as possible - in 140 characters. Therefore, account owners are simply forced to exclude any “water” in the text and publish only the essence.
- Tweets have a high conversion rate compared to standard posts on other social networks, even the most popular ones.
- On Twitter people use search (including hashtags) much more often than on other social networks.
- Every month Twitter is visited by more than 400 million active users who not only scroll through the feed as in VK, but also add new contacts.
- Twitter looks very convenient and compact on mobile devices.
- To start making money on Twitter, no investment is needed, and the number of readers can be minimal.
As you can see, the microblogging service can be used not only as an addition to the main communities and offline websites, but also as a main tool for attracting target audiences and sales.
Create an account on Twitter and earn money quickly and reliably
Twitter, like any other popular network, is an Internet resource where everyone can find something to do. Many, of course, use it for microblogging, exchanging information, and making new acquaintances. I suggest looking at Twitter as a source of stable income. I won’t dwell for long on the advantages of Twitter over other social networks; I will focus on the most important ones and try to explain why this is an ideal platform for making money:
- The bulk of Twitter's audience are people from 20 to 40 years old, and therefore with good solvency;
- High levels of network traffic (about four hundred million views monthly), while posts are not just scrolled through, they are viewed and even shared on other social networks;
- On Twitter, there are no huge posts that some users are so tired of, which many don’t even read. All information here is presented in a compact form and does not contain water;
An important feature is that extensive stories are not supported here, so all information has to be presented concisely in no more than 140 characters.
- Ease of use both on a computer and on a mobile phone;
- To start earning income on Twitter, you don't need to make a major investment;
- Quite a high conversion rate of tweets, in contrast to regular posts on other social networks;
- Users here use search more often than anywhere else, including hashtag searches.
Commercial microblog
You can make money on Twitter by selling your own products, even without having an online store, or by offering your services. A promoted account on a microblogging service will help you find potential clients more often, without resorting to searching through specialized services.
If popular microblogs overseas can be sold for tens and hundreds of thousands of dollars, then in RuNet these amounts are much more modest: for a well-promoted Twitter account with a live audience (at least a couple of thousand people), you can earn 10,000 rubles or more.
To make your Twitter account as selling as possible, indicate in your profile header your advantages, awards, and presence in thematic tops. Show that you really are an expert in your niche, because as you know, people are greeted by their clothes, and the header helps the guests of your page make a first impression about you. Some craftsmen even manage to create selling avatars.
Rice. 1. The most popular foreign SEO specialist Brian Dean, known under the nickname backlinko, in his Twitter header with just a few logos of cool publications that wrote about him, confirms his expertise and immediately wins over new users.
Upgraded microblogs are very popular among buyers on eBay and thematic forums. The more “live” subscribers your microblog has on Twitter, the more expensive the topic, the higher its cost.
In order for your hat to sell, we strongly recommend that you place the following information on it:
- Data about sites that publish your articles as an expert.
- The address of your own offline blog, where the reader can study your portfolio in detail and get acquainted with the prices.
- The most significant professional achievements and awards received in your field.
- A short and concise list of the benefits that the user will receive if they contact you for help or buy your product.
- In a nutshell, tell us about the essence of your business so that the reader immediately understands why he should subscribe to your microblog.
- Place announcements of upcoming events, webinars, conferences in which you are directly involved in the header. A voluminous Twitter header with such information will attract more attention than a regular message in the feed.
- Place your products in the header, especially promotional or limited-time offers.
- Announce “large-scale” content, for example, an e-book or longread with research and cases. Additionally, you can specify a link to the selling page (landing page) in your profile URL.
- Use your own hashtags in the header and popularize them, promoting your brand. This is easy to do - order promotional tweets with the hashtag you came up with and promote it to the masses.
- Place collages with products or your hobbies in the header if you are promoting a personal brand.
In general, briefly talk about what you are proud of and what can increase audience loyalty. In commercial topics such as construction, design, dentistry, cars, a hat can become an effective sales tool and this opportunity should definitely not be neglected.
And here we smoothly move on to the next way to make money on Twitter - the creation and promotion of commercial microblogs for their subsequent sale.
Twitter Monetization
Twitter has recently become a major part of the lives of people on the Internet and beyond. A huge number of articles have already been written about Twitter, how to work with it, what it allows you to do, and what it gives to a blogger or ordinary user. There are plenty of articles about making money, but they are all limited to three or four examples. Once again, surfing the web in search of money, I thought about writing an article about making money on Twitter and finally monetizing my own Twitter account. We have already stopped noticing the sequence of actions that we resort to every day, and this is understandable, because we perform them already on a subconscious level. Tweeting can easily be included among these consistent actions for a long time. Without paying any attention to it, we log into Twitter and away we go. We share our thoughts at work, write some notes, talk about incidents on the street, discuss websites, news, stories, books, shopping, post photos and much more. We bring all this to Twitter and take some information from there, but this is based on our interests. The service has long gone beyond the boundaries that the creators intended. Let me remind you that the service itself was created with the idea that visitors would talk about what they were doing, what they did or what happened. Above the text entry window is this question:
Now Twitter resembles the media (there are speculations online that soon there will be no point in publishing in other places). Activity on Twitter attracts attention from other users of the microblogging system and more and more users begin to read you. You certainly like the fact that you are being read; you answer questions and comment on others’ posts.
How can you make money from this activity? Don't forget that the main condition for your Twitter monetization will be the number of your followers. Analyzing all the information on Twitter, in today’s post I wanted to highlight the following ways to earn money:
1. The first method is the simplest in my opinion. Tweem.ru is a viral marketing exchange, more specifically hidden advertising in the Twitter microblog. Here you place your Twitter account after completing a simple registration. By analyzing the information on your microblog, the system will classify it into a specific category so that further hidden advertising continues to remain hidden and delivered only to those network users who may be interested. In other words, in Twim there is a thematic stratification of accounts and the advertiser will be able to attract the maximum number of interested users, which in turn is more profitable for him than advertising to the masses, where in any case there will only be a percentage of interested people. Twim statistics today: Bloggers: 420; Their total audience: 497,375 people.
In most cases, participation in one or another automatic monetization system is determined by the existing minimum - 100 readers.
2. Participation in advertising campaigns in the Blogun system. For a long time now, this system has given advertisers the opportunity to place an advertising post on an account on the microblogging service Twitter. It looks like this when an advertiser creates a company:
I think everyone can write 140 characters and provide a link, while earning 15 rubles, if you take the minimum.
3. revtwt.com is a Twitter monetization system similar to Twim. Go through a simple registration, add your account, select the number of advertising posts per day and that’s it. Then the system will automatically post advertisements and you won’t have to do anything except calculate your profits. Another positive aspect of automatic Twitter posting is that the content part of your microblog is growing (the number of tweets is growing). This system is currently only in English, so it may cause you some difficulties. By the way, for now, too, only bourgeois advertising will be posted. Payment for this system is based on the number of clicks on your link, so this system will be most effective for those who have many readers (Followers). The cost of one transition varies from 1 to 75 cents. The cost of the transition is determined by the system and the advertiser when organizing an advertising campaign on Twitter. The bourgeoisie has long learned to count money and when conducting an advertising campaign they use all available methods. Do not forget what kind of attention Twitter attracts there and how many users there are in this microblogging system. Based on the terms of this program, you can register another account in the friendfeed.com system. In this microblogging system, it is possible to combine friendfeed.com and Twitter accounts. As a result, we get a larger audience, and as a result, more income. I immediately wanted to remember my article about cross-posting. Crossposting in the advertising business can help you a lot. For example, Twitter can also be connected to Ya.ru. The audience of Ya.ru is huge, and the Yandex search engine is loyal to its services.
By analogy with this service, there are 5 more similar ones: - twittad.com; - tweetroi.com; - sponsoredtweets.com; - tweetbucks.com; - be-a-magpie.com.
TwittAd is the most convenient service and a more promising analogue. The fact is that it is possible to schedule an advertising campaign on the part of advertisers, and all you have to do is confirm it. That is, you can schedule advertising posting for a month, two or even three. In this way, you guarantee yourself some income, you can take your mind off working with the system and save a lot of time, devoting it, for example, to developing Twitter in other directions and increasing its content.
4. Posting referral links of various systems on the microblog. On your Twitter, you can recommend various projects, systems, and much more to readers using simple links or referrals. This method will help you get referrals and, as a result, earn money. I recommend posting referrals with such frequency that it does not “strain” your readers. For each of you, this will have its own frequency, depending on how many referral programs you work with, and how many new posts appear on your microblog on Twitter every day. I also recommend posting referral links in the form in which they are provided by the system with which you are working under the referral program. You should not shorten their addresses using services like b23.ru (these services are widely used in the field of microblogging in order to save that very precious number of entered characters), so that later questions do not arise: “Why don’t I get referrals”? For users starting to work with referral programs, I recommend watching my video “Earning money from referrals.”
5. Traffic attraction programs. You can provide links with the service prefix.
For example: https://64df3.linktraff.ru/https://rambler.ru, where: 64df3 is the unique code of your tag. https://rambler.ru – link where you direct the user. When clicking on the link https://64df3.linktraff.ru/https://rambler.ru, the user will see an advertisement, after which he will be redirected to the Rambler search engine website. I know of four reliably working programs for earning money using a similar scheme: - linktraff.ru; — ssylka.net; — Link2you.ru; — Link2me.ru. The only difference between the programs is the fee for 1000 clicks on links. This method of earning money is quite acceptable both on Twitter and on blogs built on free blogging services. My friend Lenar Amirkhanov reviewed the last two earning programs in one of his articles.
6. superchirp.com is a service from the creators of Power Twitter that gives you access to your tweets for a fee. For example, you can set a fee of $3 per month for 10 users, and you will receive $30 from your account. In addition, you yourself will be able to write something and work with your account. Users who have acquired access will publish some of their advertising materials on the microblog, provide advertising links, and no one will know about it.
7. You can make money on Twitter by placing an offer for advertising on Twitter on your projects. Here you can set the reader counter for your microblog and indicate your price for one post. The main indicator here will be the number of your readers, and, probably, their quality. In other words, your readers are interested in the same topics as you, or they are users with different interests. Of course, no one will check your readers, but it’s better if they turn out to be 98% of them. Re-ordering advertising on your Twitter will only happen if the first one gave a certain result expected by the advertiser.
8. Twitter monetization is also carried out when ordering complex advertising from you. You can indicate that you will place advertising on the microblog on Twitter if they order advertising on your main blog. This works effectively, because there will be an immediate reaction from Twitter. You can also indicate the cost of a retweet that you can make to another Twitter user.
9. You can post announcements on Twitter. Advertisements can have different contents and the effect their placement will have depends on the number of your readers and how you veil them. The ads can be yours, or they can be the advertiser's.
10. You can create your own account in the Twitter microblogging system, develop this account, increase the number of readers to your maximum and subsequently sell it. Prices for Twitter accounts vary; this method of earning money violates the rules of use, but still exists on the network. According to some unverified data on RuNet, a Twitter account with 1000 readers costs at least 1000 rubles. But here it is not necessary to sell or position this income as a sale. We will talk further about account promotion.
11. If your account is successful, you can earn money by posting a link in your profile. This method will only work if you are read by a huge number of people. For example, you are John Chow and you have 51,000 readers.
12. On Twitter you can promote and advertise your projects, your products. Recently, links from microblogs have also begun to be taken into account. Google has set up indexing and many website analysis services already take into account readings from Twitter. For example, cy-pr.com.
13. There are also various ways to monetize Twitter in relation to offline activities. For example, use it in a taxi. In this way the man earned good money.
14. Earning money on file hosting services. Since the Twitter audience is huge and if you have a well-developed account and many people read you, you can publish posts with links to file hosting services. Thus, through Twitter you can make money on earning programs provided by file hosting services.
15. Popular bloggers and SEOs can post photos of themselves on Twitter, for example, wearing clothes with the logo of a certain brand and get paid for it. This may not necessarily be clothes, it could be a mouse, a magazine, a mug, etc.
There will be much more earnings on Twitter as the network and advertising technologies develop. Earn money on Twitter and grow. If you liked this article, please retweet it on Twitter.
Follow me on Twitter - @vovkasu.