Recently, on the Internet more and more often one can come across such a concept as information business. This is your own business that can generate good income.
The word “infobusiness” is derived from the combination “information business”. However, this is unlikely to help the ordinary person explain the essence of the concept. So what is the information business? This is a profitable project, the main goal of which is to sell any information for the purpose of training the person who purchased this information.
For example, someone who knows how to create websites can pass on their skills to other people. This is done through the sale of knowledge in the form of an information product. This type of activity is called information business.
A New Kind of Entrepreneur
With the advent of innovative occupations, a new category of entrepreneurs emerged, called information businessmen. What kind of people are these? These are those who run their own information business and make money from it.
A distinctive feature of such a specialist is that he must be a professional in a certain field. The products he created are of high quality and provide certain benefits to people. How to build your information business from scratch? Where to begin? Let's look at the most important points of this case in more detail.
Choosing a Niche
How to create an information business from scratch? To do this, you will need to decide on the choice of niche. You can do this in one of two ways. The first of them is suitable for a person who is a real expert in some matter and has his own experience in it. Let's say this could be a specialist in traffic, that is, in attracting customers via the Internet. The second method is offered to those who want to develop in a particular area.
For example, a person sets his goal to learn how to create websites to generate income from them. Then the second method will be the most difficult for him. Indeed, in this case, you will need to go the whole way yourself in order to, based on the experience gained, teach this science to other people.
For those who dream of creating their own information business from scratch, choosing a niche is important and at the same time difficult. Many people have no idea how to choose the most promising and interesting direction.
For those who do not know how to create an information business from scratch, it is important to know what products can be sold using this direction. Their list includes:
1. Video courses. Usually they represent a certain block of lessons that are recorded from a computer screen and have detailed comments from their author. However, there are video courses filmed in the form of an educational film. An example of this would be lessons on repairs. Their main task is to describe the process in detail.
2. Audio courses. What kind of information product is this? These are audio recordings most often used in areas such as self-development and psychology.
3. Electronic books. This product is currently very popular. It provides information to users in the form of text.
4. Trainings. Such training is usually conducted online for a large audience. At the same time, listeners can ask the presenters any questions. This training course lasts for several weeks. Sometimes information businessmen make money by selling video recordings of a training that was conducted earlier.
5. Webinars. This training also takes place online. Webinars, as well as trainings, are attended by a very large audience. In this, these types of training are similar to each other. The only difference between the webinar is that it lasts only two to three hours and is a master class.
6. Consultations. This type of training is used, as a rule, by accomplished people who need an answer to a particular question. At the same time, the information businessman advises each of his clients individually.
7. Seminars. This method of delivering information can be compared to training. Seminars are also held among a large audience, but only live. This type of information presentation is practiced by well-known and already established information businessmen.
What does information business mean?
Infobusiness (short for the phrase “information business”) is making money by selling your knowledge to other people. The expert packages them into a training course, book and sells them to at least 3–4 people. Tutoring does not apply here.
Let's say you're good at writing stories. You can create an information product: video course, audio lecture, e-book.
Previously, courses were recorded on DVD and sent by mail. People waited 2 weeks for the desired knowledge.
Gradually, online courses are replacing the training we are accustomed to. After all, what people take years to master can be learned in a few weeks at home.
False trainers, aka infogypsies, sell useless chatter under the guise of courses, so mistrust is growing. It will take a long time to prove your expertise through a blog, free help and reviews.
Blog creation
How to start an information business from scratch? After choosing the most promising niche, you will need to create your own blog. Its opening and maintenance are amazingly simple. At the same time, a novice information businessman immediately receives a lot of opportunities. They consist of transmitting the necessary information to the target audience and receiving feedback. This allows you to see the reaction of readers and notify them about the appearance of new information using the news feed built into the blog engine. Gradually, this resource will take leading positions in the search engine, and the site will receive free traffic.
To create a blog you will need three things. This includes domain and hosting, as well as WordPress. Let's take a closer look at their creation.
First of all, you will need to come up with a domain name for your blog. Your own first and last name are suitable for this. If the information business is owned by a company, it is best if the name is neutral.
Next, a reliable hosting is selected. This is a place for information business to work. Hosting should be fast and work without interruptions. Otherwise, it will be impossible to achieve high rankings for your blog in search engines.
Next, you need to select the WordPress engine. Experts recommend its free option, which is suitable for all tasks. WordPress is easy to customize. It is also easy to operate.
Lead magnet
For those who are starting their information business from scratch, the instructions suggest moving on to the next stage. It creates a free product that is sold for the subscriber’s e-mail. This product is called a “lead magnet”.
It is worth keeping in mind that the main asset of an information business is its own loyal network of subscribers. The lead magnet acts as a sample. It is offered to the client for some time. If a potential buyer likes the product, he will definitely purchase the paid version.
The lead magnet can be:
- check list; - eBook; — webinar recording; - video; - interviews, etc.
In order to have as many buyers as possible, it is necessary to give them a very high-quality product, albeit free. The more such “magnets” there are on the blog, the more successful the project will be.
A landing page is created for the free option. This is a special sales page, which is tailored for one product. It is important to place a catchy title, description and contact form on the landing page.
The title of a free app should be well thought out. The number of visitors who left their e-mail will depend on this.
Information business from scratch will also require the use of copywriting skills. Beginners are recommended to learn from their colleagues in the niche.
The title created should have benefit and value. Also, reading it should arouse curiosity in the reader.
Sales funnel
Once you have figured out your niche, you need to create a sales funnel.
Any business is built on 3 basic stages:
- traffic
- sales funnel
- traffic processing
For some reason, everyone ignores point 2 - the sales funnel, naively assuming that they will create a page on Facebook or Instagram and clients will flock to them. If you want to understand why it doesn’t work, come to a marketing analysis and we will personally tell you everything. We have already conducted about 500 consultations and everyone makes this mistake.
So what is a sales funnel?
Imagine that you are selling courses for $300-500. And you launch direct advertising for the requests “buy a meditation course.” 200 people came to you via contextual advertising and two left a request. You burned your budget and none of these 2 bought it because the course was long, you didn’t like the material and structure, or the format was wrong, or something else.
This is why you need a sales funnel. So that you can guide the client through different stages of the funnel and can offer different interaction options - related products, cheaper, shorter, introductory, and so on.
That is, we need a product line.
The first product you need is a free product - a so-called lead magnet. You've probably attended free events, webinars, subscribed to free checklists or video materials. It was so?
So, this is stage 1 of involving you in the sales funnel. They offer you something free in exchange for your contact information.
An example of a lead magnet in the niche of selling longevity training:
To collect the maximum number of leads, we suggest downloading the book “18 Components of Non-Aging” for free.
After subscribing, useful materials and, of course, the promised book will be sent, and paid trainings, courses, and consulting will be offered.
But as practice shows, even with this approach, people are not immediately ready to buy training. He needs some test drive of the product, or some cheap version of the product.
For example, we use marketing analyzes or Digital Academy to sell our training. These products are not expensive - only $15-17. And it’s easy for a potential client to pay that kind of money in order to then pay for full training. Having tried cheap products - they are also called Trip Wire - he will already decide whether to go into full-fledged training or not. The lead tested it and tasted your offer.
You can learn more about how to create a sales funnel and step-by-step implement it into your information business in our free online master class
Main paid product
After all the described stages have been completed, how to further promote your information business? A paid product is created from scratch. This is the main product that must be sold after receiving a series of letters.
Just a few years ago, entire lines of 10-20 courses or more were offered on the Internet. In some niches this still works. In others, this approach to business is no longer in demand. Many businessmen reduce the courses to 2-3, but make them much better. By investing effort and money in their information business from scratch to result, entrepreneurs significantly increase the cost of their product. For example, for one training program prices range from 30 to 60 thousand.
For a paid product you will need to create a separate landing page. It should describe in detail all the reader’s “pains” and how much the course can help him in solving problems. There should also be a description of the benefits of the product and reviews posted.
Telegram chat “Underground of Infoproducers”
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A conference was held, Osipov was walking around Moscow and suddenly realized that he didn’t understand anything about marketing, he needed to redo it, change the concept. I seem to have experience, I’ve read some books, but the knowledge is not systematic, superficial. I would like to study modern technologies and implement them in my company. Who to contact?
What are the options (all matches are random):
- Netology, Internet marketer course - 50 thousand rubles.
- Maria Solodar, Internet marketer course - 300 thousand rubles.
- Ilya Balakhnin, Сustomer Journey Map - 2 million rubles.
We reject the first option: Petya is a marketing graduate from Netology. I’ve also known Solodar for a long time and won’t hear anything new. But Balakhnin... Petya remembers that this guy said some smart words, terms, and gave examples. It's like something out of space technology. This is interesting.
This is how in our fantastic story Uncle Vanya bought a Yandex Direct course for 15 thousand rubles. and Petya Osipov ordered a Customer Journey Map for 2 million rubles. Everyone found that information product or service that meets personal needs.
Relationships between levels
How does Ilya Balakhnin feel about Petya Osipov? - Not good.
For a specialist of Balakhnin’s level, this is the top of the knowledge pyramid - everyone below and at the same time teaching Uncle Vanya marketing is a profanation of the profession. In general, this position makes sense.
Moreover, a person is designed in such a way, our psyche is such that we can only learn from someone we respect and accept as smarter and more authoritative. This is the basis of collective psychology. That's how monkeys are made. That’s why Petya Osipov did not go to study with Maria Solodar: they are at approximately the same level of knowledge. You can listen and chat. But you won't be able to study. The brain simply cannot accept this knowledge.
This, by the way, gives an understanding of the extreme ineffectiveness of modern school education. Look at the attitude towards teachers, what authority they have among students and social status. With such initial conditions, school education can only degrade.
But any school teacher will confirm that you cannot skip steps, knowledge is like physical activity, you need to increase the level gradually. Therefore, Uncle Vanya is ready to take a course on Yandex Direct from Petya, but not from Ilya Balakhnin, who “loads with intelligence.”
Alas, the harsh truth of the knowledge market: first the Alphabet, then Tolstoy and Chekhov. Not the other way around.
Autoresponder
Anyone starting their information business from scratch should know that opening this business without an automatic series of letters is simply impossible. After a person enters their email address, they should receive a letter thanking them for subscribing and links to download the free product. After this, the client receives a series of letters within ten days. The most recent ones should contain offers to purchase a paid course. Of course, all correspondence should not be sent manually, but using an autoresponder. This series of emails is called a “funnel”.
Creating an information business from scratch considers the use of the two most popular services. One of them is Getresponse. This mail service is adapted for the Russian market. It has a clear email constructor, convenient statistics, as well as a colorful and vibrant template design.
Another email service for conducting information business is Justclick. He is able to send out mailings and also accept payment from the client. The resource has multifunctional statistics that allow you to track the effectiveness of advertising. With a few clicks using Justclick, you can launch your own affiliate program.
Scaling
I hope you don’t want to sit at the turnover level of $3000 and profit of $400/month?
If not, then you need to develop a brand platform.
You need to break into the media, large publishing houses, work with reputable sites so that the social trigger works for your audience. trust.
How we do it:
Publications in business media
Placement of the logo “They trust us / They talk and write about us” on websites with links and proofs:
Participation in Television programs, only without advertising, but with the goal of providing useful and valuable content to your audience and arousing their interest and sympathy for you:
When you have such proofs, then you are not perceived as an information gypsy or a scammer. You have weight in the market and they talk and write about you, authoritative sources invite you to their studio.
Social media
An information business from scratch without investments will certainly pay off if it is presented on social networks. To start the project, you will need to create your own VKontakte group and organize it on a professional level. Next, you need to set up synchronization with all your existing projects. In this case, when a new article is published on a blog, it immediately appears on VKontakte. This solution will save time. The design of the group should be entrusted to the designer. His services will be inexpensive. You can also use your photo.
It is advisable to place your products on a product display. The Internet began to provide this opportunity relatively recently.
You also need to create your own group to recruit subscribers. Thus, there are niches that have not passed VKontakte moderation. In this case, traffic will need to be attracted not to the landing page. He will end up in the group, and from it - on the necessary pages.
Sales department
Now we will dispel your myth that you will sell everything automatically. Today, many “information businessmen” are shouting about complete automation - do nothing and payments will come, just have time to read the SMS about payments.
Lie!
We have prepared a special video for you regarding car sales:
Remember! You need sales people - those who will process applications and leads.
You need a CRM - To see which lead is at which stage of the sales funnel.
Cheap products - up to $50 - can be sold automatically. The rest is possible only through the sales department. The only exception can be the fact that you are already a cool brand and you have a name on the market, such as Synergy or Netology. Then they can buy from you without introductory products straight away with high checks.
This is what lead tracking looks like for a salesperson in our CRM:
Traffic
So, your information business is completely set up. He is already ready to accept clients and make sales. However, people should know about the product, even if it is the best. Otherwise there will be no sense from it.
To popularize the information business, you will need to buy traffic. But, first of all, it is necessary to clearly define the target audience (TA) of the created product. Taking a piece of paper, you will need to indicate in it the age and gender, income level and education, interests and other characteristics of potential subscribers.
To attract traffic, it is recommended to place contextual advertising in Yandex. Direct" and targeted advertising on VKontakte. These tools are the most convenient for promoting a product.
With a clear understanding of the target audience, subscribers can be easily found on social networks. Thus, an information business in a certain niche can gather the first two to three dozen groups. It is also worth placing your ad in the community menu, starting to add collected groups there.
Educational literature
After reading the instructions for creating your own information business, it seems that everything is quite simple. However, it is not. In order to create a serious information business and become the owner of a multimillion-dollar fortune, one month of work will clearly not be enough. You will need to make some effort and be quite serious. Also, in order for an online business to become highly profitable, it is important to read special educational literature and undergo training.
What is the best way to start learning information business? Experts recommend choosing from the book by Andrei Parabellum, who is considered the founder of this direction. In 2007, this man began to set up this area of activity almost from scratch. Andrei Parabellum wrote many books together with one of his most successful followers, Nikolai Mrochkovsky, who managed to build the largest information business in our country.
Parabellum Andrey describes quite clearly how to create your own information business from scratch in many works. However, among them there are those that are most popular among the reader.
For example, the book “Infobusiness from scratch. 100 steps to creating your own money empire." Its authors, who in addition to Andrey Parabellum are Nikolai Mrochkovsky and Oleg Goryacho, wrote their work in the genre of “Popular about business”. The book is a step-by-step guide to building your own information project. It describes the steps you need to take to choose a niche, attract early buyers, create a product line, and increase sales. These, as well as some other issues, are covered by the authors in sufficient detail.
But the book “Infobusiness from scratch” is of particular value. 100 steps…” present algorithms of necessary actions, as well as checklists that allow you to quickly and effectively implement the recommendations received.
What courses to sell
Think you have nothing to offer? In vain. There are very strange courses, for example, the art of walking, underwater basket weaving, lessons in playing StarCraft. Even the most mediocre and strange hobby can be turned into income.
If you are afraid to take on unpromoted niches, you can try yourself in popular ones.
Information business niches that are in great demand:
- Internet Marketing,
- programming,
- website development,
- fitness and weight loss,
- writing informational and selling texts (copywriting),
- business and personal growth,
- creation of information business,
- trips,
- psychology of relationships like “How to win a man”,
- foreign languages,
- design and drawing.
The information business requires maximum practice and minimum theory. So that a person can master a new Internet profession in a couple of months.
The information product is a non-boring textbook with abstruse words. This is a storehouse of other people's experience, which helps you avoid mistakes and quickly learn a new skill.
