Making money on one-page websites from scratch in 2020

Previously, when I was looking for a way to make extra money on the Internet, being a big fan of handicrafts, I sold toys and things I knitted with my own hands. At first I posted offers for sale on bulletin boards, then I made a small one-page page through which I tried to sell my crafts.

Therefore, based on experience, I can say that there is no single algorithm for how to make money on a one-page website, there is a set of recommendations and templates. But overall, this is a tool that will help generate income, with the right approach, if you put some effort and even money into it.

Good earnings on one-page sites, which can become a permanent and large source, are possible in my opinion if you sell them. Why I think so, I’ll tell you based on my experience working with a one-page website and whether it helped me make money or not.

What it is?

A one-page site consists of 1 section (page), rarely two, as you might guess from the name. It differs from classic network resources in its simple creation and design; it has no categories or additional sections.

When compared with full-fledged websites, a one-page website is similar to the main page, which presents services and products from the owner, showing the product itself, the price and benefits of its use.

It is important that the landing page contains all the necessary information and is not visually overloaded.

Multi-colored landing pages with unreadable fonts quickly repel users; they simply go to other resources. It’s good if you know a designer and a layout designer.

BathBeats wireless shower speaker

Ideal for one-page sites and a wireless shower speaker BathBeats. It can be included in the list of popular things. Due to its uniqueness and niche nature, it is ideal to promote such a device on its own, and not as one of many catalog items.

A trending product in 2020 is easy to sell with proper presentation. On the one-page site, you need to highlight that this is a top offer, which is popular with famous bloggers and other media personalities.

Don’t forget about such features as the presence of a convenient suction cup for installation in the shower. Also, this trend of the season plays for more than 6 hours, is waterproof, can play music not only from the phone, but from a MicroSD memory card. When using Bluetooth mode, you can answer an urgent call right from the booth, despite your wet hands.

How to earn money: options

There are a lot of “case studies” and courses on the Internet on how to learn how to make money on sites with landing pages, which I don’t recommend you use. Because the most they will offer is a one-page website cobbled together on their knees and a hackneyed product that everyone sells.

In fact, there are only 2 options for how to make money on one-page websites:

You sell goods from other manufacturers or your own production, services. Products can be absolutely anything. The site will only have the home page. It contains the products offered, their descriptions, contacts, etc. If a site visitor wants to order something, he will contact you.
You sell one-pagers. This option is suitable for beginner programmers, web designers, if you want to practice and earn extra money. You don’t have to think about filling it, you just need to find buyers.

It all depends on what you are going to do. I already mentioned above that I sold various knitted items through my page. Highly specialized services and exclusive products are in great demand.

Although, some sellers don’t really try to surprise buyers and sell Chinese junk at a large markup, but more on that below.

The main components of a one-page website

Before you create a selling one-page website, you need to think about what its main elements will look like.

Logo – can be placed in the middle, left, right, depending on how the site is designed;
The site uses a block of guarantees to give the client confidence;
A colorful title is very important, not intrusive, but quite noticeable. It is better to place it in a prominent place, but so that it fits harmoniously into the overall design;
Information about the on-line order form, call back order form is usually placed at the top, middle and bottom of the page (about two to three times);
The block of positive characteristics of the enterprise is also important;
The information block “About the company” must be present. It tells the story of the company's activities, starting from the day of its creation. In addition, all the positive characteristics of the enterprise are indicated, and the qualitative aspects of the products and services sold are described.
A “Product Description” section must be compiled (required). This block of information contains text about the proposed product, its properties and characteristics. The buyer is also given a chance to solve a certain situation by using the product (service) offered;
In order to inspire trust in the client, companies use such blocks as Portfolio, where the results of activities are clearly demonstrated, as well as the Our Clients block (if there are popular brands among the clients, this is a plus for the company);
In order for the buyer to find out how to order a product and how the entire purchase process takes place, a special information block is created on the website. How do we work?;
It is mandatory to create a block describing the reasons for purchasing a product (service) from this particular company, and why a potential buyer should take advantage of this particular offer. It is necessary to pay attention to the fact that the client does not want to know about the problems of the enterprise; for him, his interests and his tasks that he wants to solve are a priority. The visitor needs to demonstrate his readiness and desire to cooperate and solve his problems. Understanding that the company wants to help the client, and not just push a product (service), will make the user its client;
On the one-page page you should place your awards, diplomas, certificates, guarantees, papers indicating legal activity. Using these documents, the visitor will be able to find out from the Tax Service about the legality of this business;
It's a good idea to use real customer reviews, and if possible, it's great to include reviews from popular people on the Internet (most likely, you'll have to give the product to those customers for free to get this information). None of the bloggers will give their review for money unless they check the quality of the product themselves;
It would not be amiss to mention your colleagues and the responsibilities of each of them. You can post reviews and statements from employees if they also want to speak personally about the company and the product being sold;
In order to attract a visitor to make a purchase or become a subscriber, countdown timers are installed in some places on the one-page website;
There must certainly be an information block with contact information, which will contain the address of the enterprise, telephone numbers, email address, and a map indicating the path to the office.

What you need to know

While telling you how to make money on one-page websites, I cannot keep silent about several important nuances. It’s not enough to just create a resource, check its functionality and leave it as is.

The site will not generate income because potential customers will not know about it and will not find your offer. Consider:

Even a one-page website needs traffic. Visitors must enter it. How to achieve this? You can leave ads on different platforms, purchase advertising, share links on social networks, with friends, etc.
You need to fit a lot of information on a single page. The content will have to be very concise, but voluminous. It's complicated ???? Your task is to turn a random guest into a buyer.
The information on the site should be in front of your eyes. Not only the products, but also the administrator’s contacts, the advantages of purchasing here.

It is clear that one small resource simply cannot provide you with sufficient income. Some enterprising businessmen rely on making money on one-page websites. They make a dozen similar pages for only 1 product/service and promote them.

Steps to create a one-page website

To create a one-page website for free, you first need to create (purchase, download) its template. There are ready-made one-pagers, such as the wppage plugin for Wordpress, as well as one-page services;
The one-page page must be divided into a certain number of parts, for example: product advertising, product structure, assortment. It is necessary to create a detailed colorful description of the product, place its photo, a video about the product, positive reviews about it, a subscription to the product, a method of purchase, comments, a system of discounts, and types of payment.
After the main single page file has been created, you need to register a domain for it and select hosting. In this case, hosting can be free, but it must have PHP with mail() support. Thus, clients have the opportunity to send messages and register. The MySQL database is optional; it is required when mailing to registered clients is carried out. For a one-page page with a lot of information, you will need only 100-500 MB.
When the one-page website is ready and placed on hosting, there is a domain, you need to go to wordstat.yandex.ru and select words - keywords, all text information needs to be optimized for search engines.
Next, you need to put the one-page website for indexing in the search engines Yandex, Mail and Google (you don’t need to use others). When optimizing a one-page website, you need to seriously study the text material. You cannot use pieces of text copied from other sites; all information must be unique. Search engines do not favor a one-page website, but indexing in Google will not be a problem.
It is necessary to provide yourself with the help of social networks, namely, organize groups on VKontakte, FaceBook, and create Twitter. It is advisable to attract more users every day. This can be done manually, or you can use the services of an advertising exchange on social networks. Typically, one subscriber or repost costs approximately one ruble. You can always ask friends for help, who, in turn, will invite their friends. It is not advisable to use software to increase community members; you may lose your account. The best option would be to join a group where you can exchange followers. To do this, you need to create several posts in which you ask to join your group, and to join those communities yourself.
Don't expect a huge flow of users from search engines. It takes time to attract a large number of clients. To promote a product, you need to take care of a good advertising campaign for it. If you seriously decide to develop your business, you need to allocate some funds for advertising a one-page website. It is not recommended at first, and also when a one-page site is indexed, to buy a lot of links so as not to get a link explosion. All actions must be consistent. Only if you correctly create a one-page website, using unique text, and wisely approach the promotion of the service on the Internet, then you can count on a flow of visitors and potential buyers, an increase in sales volumes and profits.

What to sell?

The main stream of distrust in one-pagers is born thanks to the enterprising comrades from the previous section of the article, who, most often, sell utter game, I apologize. Fake dietary supplements, medicines, dishes, devices with miraculous properties.

All this stuff can be easily found on the popular Chinese service “A” for pennies. Those who are looking for how to make money on a one-page website make a markup of 300-500%. Even 1 purchase will fully recoup the investment and there will still be profit left.

I suggest going the honest way, for example, you are good at repairing TVs or cross-stitching. Unique items and services that are not resold at a premium - honest business. There are quite a lot of handmade lovers or those suffering with a broken TV.

There will be clients if you can promote your site with advertising or relevant content.

Advantages of making money on one-page websites

They exist, that's for sure:

If you do the design and content yourself, it will take a lot of time, but the site will cost almost free;
With hired designers/programmers, the sales platform will be ready in a couple of days, very quickly;
With the correct setup of content and advertising, the investment pays off in 1-2 months;
One domain is enough to host 5-6 one-page websites;
In the future, there is almost no need to invest in a website, just pay for the domain/hosting once a year.

Attractive prospects, but I deliberately listed all the points with “if” marks. The benefits depend on a number of variables; you may have none at all.

What business area is most suitable for one-pagers?

Generally speaking, there is no point in limiting you in any way in choosing a specific business, because with the right approach you can sell anything. However, a huge disadvantage of such stores is that one-page websites are not suitable for on-page optimization. What is the disadvantage for owners? But the disadvantage is that you will have to purchase all the views, all the traffic for money.

Moreover, as a rule, such traffic will be sent from Yandex or Google, and this is quite expensive. For example, the cost of a click on Yandex can reach 8 dollars. USA. Using simple calculations, it turns out that covering all costs and your income will be ensured with a minimum profitability of 3,000 rubles per operation. Of course, if you are a specialist in working with advertising and can provide yourself with cheap clicks, then everything will be much simpler for you and the numbers will be completely different.

Accordingly, if you are an advertising master, then your income will be much greater!

I would like to warn you that to begin with, if the profitability of one of your operations is below 3,000 rubles, you should not use Yandex Direct, as it will be unprofitable and unjustified.

Disadvantages of the method

Making money on one-page websites has serious disadvantages:

You need start-up capital, even if you create, draw, layout on your own;
Investment in advertising is almost mandatory, otherwise the site will be lost in the vastness of the Internet;
There is no guarantee that the product will be in demand.

If you are a mother on maternity leave without experience and do not have savings of 20-40 thousand rubles, it is almost impossible to create and promote a one-page website. And before you make money on a one-page website, you will be faced with a complete misunderstanding of promotion, creation, design, etc. schemes.

Earning scheme

Step 1. Product

To find a product that is in demand at the moment, there are quite a large number of options.

Let's look at a couple of them:

• CPA networks These are sites where the advertiser and webmaster interact. To view this type of information, you will need to register, since statistics are only available to registered users.

• MarketGid teaser network One of the largest networks, by going to it, select the most common products and go to them. Judge for yourself whether the majority of people will advertise a slow-selling product, of course not. When a product is found most often on different resources, this indicates its relevance.

Step 2. Looking for suppliers

After we decide on the product, we will need to purchase it. The best option is to order goods directly from China. Without much effort, you can order a batch of any product. You can be the first and purchase such a current product that is not yet on the market in Russia, therefore you will earn a large amount before your competitors realize it.

If you do not want to order the goods directly, you can purchase them from suppliers in the CIS or Russia.

How to look for suppliers?

In Yandex you need to enter the name of the required product + buy in bulk. A fairly large number of options will be offered, look through as many as possible and you will already decide where the most profitable option is. There are also quite a lot of wholesalers on social networks, look through as many options as possible.

Step 3. Website creation

If you don’t have experience and you don’t want to get stuck at this stage and waste your time, then there is an optimal solution - use the help of a freelancer. For such purposes there are sites such as Weblancer.net or FL.ru

If you do not want to use such services, then start figuring it out yourself. To create a website you will need hosting and a domain. I think many have already encountered paid and free engines. It's up to you to decide, it all depends on your budget. I can recommend you a couple of high-quality engines for creating websites: Bitrex and CS Cart.

If you are planning to create a website and your intentions are serious, i.e. you create for a long time and for the purpose of the main income, then you cannot do without investments. Of course, where without design, it is necessary to focus on it.

Since the site is one-page, therefore, it should attract attention. Therefore, the design must be excellent because a high-quality one-page website is not capable of containing a large amount of information.

Step 4. Create an ad

After all the above steps have been completed, you need to start advertising, otherwise how will they find out about your product. This step requires investment. Don't start with a large amount, do it incrementally.

The most popular advertising sources:

Google Adwords Yandex Direct Advertising VKontakte Advertising Facebook Advertising on Odnoklassniki Instagram Teaser networks

Once you choose a specific source for yourself, start working with it.

Step 5. Order

When you receive your first order, you will need to confirm it. Skype will serve as an indispensable assistant in this matter. After installing the program, select the minimum tariff, then call the client.

The conversation should roughly go like this:

You. Good afternoon You have received an order for a certain product. Client. Yes you. Your data is required, please indicate your full name, delivery address, zip code. Client. Ivanov Ivan Ivanovich, Moscow region, Moscow, st. Baikalskaya 5, apt. 88, 10207 You. After repeating everything the customer said out loud, you ask is everything correct? Client. Yes! You. The total order amount is 15,700 including delivery. In a week you will receive a notification by email and you will be able to receive your order with it. Thank you for your order, have a nice day.

The text is compiled at your discretion.

Step 6. Sending the goods

Parcels must be sent cash on delivery and first class. This stage will not be difficult. You will need to come to the post office and tell the employee that you need to send a parcel; on the spot they will give you a package or box depending on the size and weight of the goods.

After packing the goods, be sure to write down the address carefully; it is better to double-check it several times. Do not throw away receipts, they need to be saved, as they indicate a track number with which you can track your parcel.

After a couple of days, go to the website pochta.ru and check where your parcel is.

Step 7. Money

This step is already the most favorable. When you see on the website that the package has arrived to the customer and has already been delivered to him, then feel free to go to the post office and receive money for the work done.

So is it possible to make money on a one-page website?

Let's be honest. If you just want easy money and quickly, but have no idea how anything works on these Internets of yours, there is no chance of significant income. Earnings are possible only if the following conditions are met:

Willingness to invest N amount of hard-earned money in creation and promotion;
Ability to fill the website with quality content;
Uniqueness, demand for goods/services;
1-2 months in reserve before the first profit (I don’t count the payback period).

Those who are looking for how to make money on one-page websites without investment simply will not be able to make their website profitable. Exceptions: repairmen in small towns, programmers who only sell ready-made websites.

conclusions

My earnings on one-page sites did not happen. Yes, I sold something, but it was for ice cream. I made the site almost myself, used free templates and had almost no investments.

I couldn’t for several reasons: I wasn’t comfortable setting high prices, I didn’t advertise or promote the site. If you are ready to work hard on a one-page website, you will have income, but not right away.

I recommend thoroughly weighing the risks, the possibility of waiting, lack of income and clients in general. One-page websites can be considered as additional income, but they will not be able to fully provide you with the benefits at first.