We open and promote a shoe repair shop

* The calculations use average data for Russia

120,000 - 150,000 ₽ Starting investment

78,000 ₽ Revenue

50,000 ₽ Net profit

3 - 6 months. Payback period

A shoe repair shop is a business that even a beginner can master. The starting investment is 150 thousand rubles. You can recoup them within six months, earning 50 thousand rubles a month.

Small household services to the population are in high demand. If you are looking for a simple business idea with minimal investment, then opening a shoe workshop would be a good option. The idea is not new, but it has already proven itself to be a profitable business.

Shoe repair is a service that does not lose its relevance. People will repair shoes at any time. Demand increases during a crisis, when people save money and prefer to go to a shoemaker to repair a pair of shoes rather than buy a new one.

The advantage of the idea is that shoe workshops successfully operate in any city, in residential areas and shopping centers, in the budget format of stalls and large workshops. In a word, any format can become successful if you plan and organize your business correctly. To do this, you will need to take 10 steps, which this article will tell you about.

Basic steps to open a workshop:

1. Market analysis: local market conditions, studying demand and competition, risk assessment, drawing up a business plan
2. Business registration, obtaining permits
3. Selecting premises, concluding a lease agreement
4. Purchase of equipment and tools
5. Purchase of consumables
6. Planning your work schedule
7. Recruitment (optional)
8. Promotion
9. Calculation of income and profitability
10. Risk accounting.

Now let's take a closer look at each step.

How much can you earn from shoe repair?

If 10 clients visit the workshop every day with an average bill of 375 rubles, then you can receive an income of 112,500 rubles per month. We subtract current (66,250 rubles) and marketing (12,500 rubles) expenses from this amount and get 33,750 rubles. If we take into account start-up and marketing costs (25,000 rubles), the project will begin to pay off in 18-25 months.

Like any business, there are also risks here: currency fluctuations and a decrease in orders in summer and winter. You can protect yourself from a decrease in orders, for example, by repairing bags and leather goods. But from currency exchange rate fluctuations - no. Shoemakers are directly dependent on currency, as they buy consumables mainly abroad. Therefore, you need to reduce risks to a minimum: buy consumables during the off-season or when the national currency is strengthened.

Opening a shoe repair shop is necessary if the businessman understands how to repair shoes in general. Currently, the model range is constantly changing, and breakdowns change accordingly. To repair shoes, you need to apply all your knowledge; in general, you need to be a professional in your field. In our time, a shoemaker's workshop will not be a loser; shoes will wear out, which means that good craftsmen will always have work.

Point design

Facade

The design of the facade of a shoe repair shop, of course, is less important than the appearance of a beauty salon. However, this does not mean that this issue is not worth paying attention to. Your premises should look neat and be clearly visible from the street, because often passers-by turn to the workshop that they notice on the way to home, work and places where they shop.

Signboard

Order a bright and noticeable sign. It is the most important outdoor advertising tool for a shoe workshop. As a rule, the phrase “shoe repair” or the “speaking” name of the enterprise, for example, “Heel”, is written on it in large letters. The presence of a logo, for example, an image of a shoe or boot, will also not be amiss, because it will also be a kind of marker that will not allow passers-by to confuse your workshop with a grocery store or hairdresser. As a rule, the owners of such enterprises prefer not to spend money on sophisticated, pretentious illuminated signs - a standard bright design made of durable materials will be enough.

LED display

If you don’t want to miss potential customers passing by your point in the evening, order an LED board. The simplest, one-color option will be enough, because your task is to inform passers-by. Such advertising media cost less than a full-fledged LED sign, which means this option is more preferable. The service life of such displays is very long - as a rule, they are able to function around the clock for 10 years.

Step-by-step launch instructions

Instructions for starting a business in this case will not differ fundamentally from other similar types of entrepreneurship.

1. First, you should register as an individual entrepreneur. Afterwards, register with the tax office and pension fund. Next - obtain permission from the SES, fire inspection and Rospotrebnadzor. Don't forget to open a bank account for non-cash payments.
2. Next, purchase equipment and materials. To decide how much and what you need, consider the season. According to experienced craftsmen, the most common orders are sewing new boots, patching holes and replacing heels. You can also use a trick - buy creams, sponges, laces and shoe horns to sell in the workshop.
3. The next step is to find a premises, rent it and arrange it. And there are tricks here. In supermarkets, light, pleasant music is always played - this encourages people to make purchases, which has been proven by professional psychologists. Don't neglect this.
4. The last step will be advertising. Don’t hesitate to post flyers and advertisements – they still attract the target audience. Advertising on radio stations also works well. In large cities, it makes sense to maintain a website.

Equipment

To properly work in a shoe shop you must have:

• Electric stove for heating glue – 900-1000 rubles;
• Shoe paw – 1,000 rubles;
• Sharpener – 3,000 rubles;
• Electric drill – 1,500 rubles;
• Shoe rasp – 250 rub.;
• Shoe gun – 250 rubles;
• Shilo – 250 rubles;
• Pliers and wire cutters – 500 RUR;
• Shoe needles (set) – 500 rub.;
• Hammer and nails – 500 rub.;
• Abrasive skins – 10 rubles;
• Accessories: leather, rubber for heels, soles, polyurethane, instep supports, threads and other materials – 5,000 rubles;

If you plan to provide more services, you will also need:

• Processing machine – 40,000 rubles;
• Sewing machine – 5,000 rubles;
• Burner – 2,500 rubles;
• Compressor – 20,000 rub.

A shoe repair shop is one of the types of businesses where the best advertising is a good reputation. Timely and high-quality execution of orders will quickly make the workshop profitable.

What is required for implementation?

The key points in starting a business are suitable premises, purchasing equipment, purchasing consumables, arranging a work area and legal registration.

Suitable premises. Locate your shoe repair shop in a place with a large daily flow of people. The best option is premises in the market. Firstly, the rental cost is low, and secondly, you won’t have to spend money on repairs, since the style and decoration of a boutique is not expected from a market stall.

Another option is a supermarket: it is always full of people. Also, buyers more often go to comfortable large stores. But you will have to spend money on rent and stylish renovations. These investments can be recouped by increasing prices for services - they can be higher than citywide, since the workshop is located in a public area.

Experienced craftsmen recommend a room with an area of ​​at least 15-30 square meters. Divide it into several sections:

• client reception area - chairs, notebook or laptop, table;
• work area - if it is visible to clients - keep it tidy. You can put plants in pots;
• relaxation area – sometimes you need to relax: a comfortable chair is ideal.

Economical trick. By renting space in a supermarket, you can only set up a pick-up and delivery point there. The hired employee also pays customers and issues receipts. You can repair your shoes in any convenient place – even at home.

The main thing is to bring repaired shoes at the specified time. But work separately only if you are confident in stable orders.

Equipment and consumables. It makes sense to purchase used equipment. There is also nothing wrong with Chinese instruments. First of all you need:

• sewing machine;
• hood;
• lamp;
• multifunctional machine.

An exhaust hood is necessary to protect the craftsman from exposure to glue fumes. Despite manufacturers' assurances of its safety, it is still toxic. You will also need two tables and shelves for storing shoes and tools.

List of required materials:

• heels;
• lightning;
• soles;
• overlays;
• heels;
• threads;
• glue;
• nails;
• patches;
• arch supports;
• leather.

Don't neglect anything on the list. According to the law of meanness, the very first orders will contain shoes with exactly the kind of damage that you do not have the materials to repair.

Don’t look for materials and equipment only on the Internet - find out if someone can give you unnecessary tools, look through newspapers. Often they find the necessary things there.

Business registration

The simplest business ideas with minimal investment 2021 in a small town can be implemented without registration. The creation of a shoe workshop is not one of them: even a modest kiosk in the yard will not go unnoticed by the inspection authorities.

The procedure for legalizing an enterprise looks like this:

1. To obtain individual entrepreneur status, it is enough to submit an application via the Internet or personally visit the Federal Tax Service office at the place of registration;

2. When submitting an application, you must indicate the taxation system. Small enterprises providing services to the population have the right to use preferential treatment:

• Simplified system (STS);
• Tax on imputed income (UTII);
• Patent (PSN).

3. Next, the aspiring entrepreneur must select activity codes according to OKVED. As a business, shoe repair fits into the following categories:

• 95.23. “Repair of shoes and other leather goods”;
• 95.29.9. “Repair of other household products and personal items.”

4. The enterprise must be registered with the Pension Fund, regardless of whether the entrepreneur repairs shoes with his own hands or hires hired employees for these purposes;

5. To obtain work permits from Rospotrebnadzor and the Fire Inspectorate, a shoe repair shop must enter into contracts for the maintenance of ventilation systems, washing uniforms, garbage removal, and the destruction of rodents and insects.

Advertising and Marketing

The premium class of the workshop can afford all types of advertising services, since the target audience is the rich population of the entire city. Effective options would be advertising on TV, radio, and banners.

For the middle class of shoe repair, a bright and attractive sign, promoter services, and banners in the opening area will be a relevant advertising move.

For the economist, the very fact of opening is enough, because people living nearby will immediately notice the new shoe repair shop. To attract more customers, you can install 2-3 pillars in a busy area and post leaflets on poles and special notice boards.

Market analysis

1. First of all, it is necessary to evaluate the idea itself - how relevant and promising it is. Shoe care is constantly needed, so small workshops will never be left without work.

According to experts, already in the first season of wear, every tenth pair of shoes needs repairing. Moreover, in the second year, minor repairs are already required for 20-30% of shoes. And every thirtieth pair is made of expensive materials and requires special care. Therefore, the services of a shoe workshop are still relevant.

And to assess the potential of a business, just estimate how many pairs of shoes each family has. In general, almost every person is a potential client of the workshop. It is not only people with low incomes who turn to such services. A wealthy person would also prefer to save money and repair expensive shoes rather than just buy new ones.

2. Next, study the conditions in which you plan to work. Conduct a market analysis, the level of competition, compare prices in the niche to set your own, consider possible options for the location of the workshop.

Pros and cons of a shoe workshop

Advantages

Flaws

minimum investment - you can start with a capital of 150 thousand rubles stability in any economic conditions constant demand for workshop services quick payback running such a business is quite simple and can be done alone

small income; high level of competition; weak prospects for business expansion;

3. It is worth taking into account the nuance of the business - some seasonality of orders. Although it is believed that shoe repair is off-season, in practice the workshop receives the most orders in the off-season, when people switch from one type of shoe to another. Another feature is that business risks are associated with subjective factors: low quality of service, wrong choice of location.

4. Assess opportunities. As a rule, such workshops are opened by people with work experience. To carry out orders efficiently, you must have certain skills. This determines how much you can earn. But even if you have no experience, acquiring the necessary skills will not be difficult.

5. Make a business plan. Planning won’t hurt even such a simple business. You need to draw up an algorithm of organizational actions, calculate the income and expenses of the project, and think through measures to prevent risks. After this, you can proceed to the implementation of the project.